JP2010117861A - Information providing system and network service system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system for selecting as necessary and quickly providing information necessary for each user. <P>SOLUTION: This information providing system includes: a storage device 16 for storing user information; an information selection means 28 for selecting information suitable for each user based on the information of the storage device 16; and a provision means 21 for providing and displaying the information selected by the information selection means 28 to an information terminal 1 side of the user. This information providing system is configured of a storage device 16 for storing regional information as well as user information, and provided with a user identification means 24 for identifying a user who is performing access based on access information when the user performs access through the information terminal 1 and the information of the storage device 16 and a region identification means 27 for identifying a region 9 where the user who is performing access is present based on the access information and the information of the storage device 16. Thus, it is possible to select information suitable for the user who is performing access based on the user information and regional information of the user and the region 9 identified by the information selection means 28. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information providing system and a network service system using the information providing system.

  In recent years, with the development of the Internet, many sites including various information such as contents have been established and have reached today. Along with this, various information providing systems for providing desired information to the user from information on the above-mentioned numerous sites have been developed and publicly known. However, in many of these information providing systems, a keyword search system targeting an unspecified number of users is mainstream, and satisfactory information may not be provided to users with low search technology. Even a user who has a problem has a drawback that it may take time to search for an optimal keyword.

For the above disadvantages, a storage device storing user information, information selection means for selecting information suitable for each user based on the information in the storage device, and information selected by the information selection means on the user's information terminal side An information providing system shown in Japanese Patent Application Laid-Open No. H10-228707, which is provided with providing means for providing and displaying the information, is known.
JP 2008-33386 A

However, the information providing system in the above document requires time for the user to obtain necessary information because the user needs to perform an operation for user authentication on the information terminal side in order to specify the user who provides the information. The present invention solves the above-described problems, and provides an information providing system and the like that can appropriately provide necessary information for each user and provide the information promptly It is an object.

  In order to solve the above problems, the present invention firstly includes a storage device 16 storing user information, an information selection unit 28 for selecting information suitable for each user based on information in the storage device 16, and an information selection unit. In the information providing system provided with the providing means 21 for providing and displaying the information selected by the user 28 on the information terminal 1 side of the user, the storage device 16 is configured so that the area information can be stored together with the user information. The user identification means 24 for identifying the user who is accessing based on the access information at the time of access via the information terminal 1 and the information in the storage device 16, and the access based on the access information and the information in the storage device 16. A region identification unit 27 for identifying the region 9 in which the user is present, and the user who is identified by the information selection unit 28 and the user information in the region 9 and It is characterized in that selecting information suitable user accessing based on the frequency information.

  Second, advertisement information selection means 29 for selecting advertisement information suitable for the user who is accessing based on the information in the storage device 16 is provided, and the providing means 21 selects the advertisement information selected by the advertisement information selection means 29. It is characterized by providing to the user.

  Thirdly, the building information is stored in the storage device 16 in association with the information on which area 9 the building 11 is in, and the area identification means 27 stores the building 11 where the user's information terminal 1 is located with the access information and It is characterized in that the region 9 where the user is located is identified by recognizing based on the information in the storage device.

  Fourthly, when the building 11 is an apartment house, the storage device 16 is configured so as to be able to store the dwelling unit information in the apartment house 11, and the dwelling unit where the user is accessing based on the access information and the information in the storage device 16 The dwelling unit identification means 26 for identifying 12 is provided, and the information selection means 28 selects the information using the dwelling unit information of the identified dwelling unit 12 as well.

  Fifth, it is provided with a log storage unit 23 for storing access information when the user accesses as a log, and provided with an association means 18 for associating the log with the user information, dwelling unit information, or area information of the user. It is said.

  Sixth, the information providing system 7 and the apartment house 11 are connected via the wide area network 8, and a communication signal from the dwelling unit 12 is connected in the middle of the communication path in the information providing system 7 from the dwelling unit 12 of the apartment house 11. A dwell unit identifier adding unit 32 for adding a dwell unit identifier indicating that the dwell unit identifier is provided, and the dwell unit identification unit 32 identifies the dwell unit 12 of the user who is accessing using the dwell unit identifier.

  Seventh, the dwell unit identifier adding unit 32 is configured by a port number fixing unit that fixes a port number on the near side of the communication path from the dwelling unit 12 where it joins the communication path from the other dwelling unit 12, and the dwelling unit identification unit 26 includes It is characterized in that the user's dwelling unit 12 is identified by referring to the port number from the user's information terminal 1 side.

  According to the present invention configured as described above, since the user identification means for identifying the user who is accessing based on the access information and the information in the storage device is provided, the user authentication work is performed on the user's information terminal side. In addition to the effect that the time required for the user to obtain the necessary information can be shortened compared to the case where it is performed, there is provided an area identification means for identifying the area where the user is accessing, and information on the area where the user is located Is also reflected in the information provided to the provided user, so that the user can obtain more useful information.

  In addition, by providing an advertisement information selection unit that selects advertisement information suitable for the user, there is an effect that more useful information is provided to the user.

  Further, when the building is an apartment house, the storage device is configured to store the residence unit information in the apartment house, and the residence unit identifying means for identifying the residence unit where the user is accessing based on the access information and the information of the storage device By selecting the information using the dwelling unit information of the dwelling unit identified by the information selection means, there is an effect that useful information can be provided to the user.

  In addition, a log storage unit that stores the access information when the user accesses as a log is provided, and by providing an association means for associating the log with the user information, dwelling unit information, or regional information of the user, the user information, dwelling unit information Alternatively, there is an effect that more useful information can be provided to the user by using the access information associated with the regional information.

  FIG. 1 is a simplified diagram of an information provision screen displayed on an information terminal on the user side accessing a network service system to which the present invention is applied. When the user accesses the network service system via a web browser installed on the information terminal 1 (see FIGS. 2 and 3), the display (display unit) of the information terminal 1 has a display as shown in FIG. A browser screen 2 that is an information providing screen is displayed.

  In the browser screen 2, one part on the left and right is the general information field 3, the other part is the advertisement field 4, and the central part between the general information field 3 and the advertisement field 4 is the regional information field 6. The general information column 3 displays site information, which is general content information suitable for the accessing user, and the advertisement column 4 displays advertising information suitable for the accessing user. The column 6 displays site information that is content information suitable for the accessing user and related to the area where the user is located. Hereinafter, the configuration of this network service system will be described in detail.

  FIG. 2 is a block diagram showing a configuration of a network service system to which the present invention is applied. This network service system mainly includes an information providing system 7 and a plurality of information terminals 1 used by users in a local area network connected to the information providing system via the Internet 8 which is a wide area network (WAN). It consists of and.

  Each of the information terminals 1 is a personal computer, a PDF, or the like provided in a dwelling unit 12 in an apartment house (building) 11 built in one in a certain area 9, and is a TCP / IP such as a LAN card or a wireless LAN card. Corresponding to the network interface (not shown) to which a private IP address such as 192.168.1.2 is fixedly attached.

  In one building 9, an internal network 13 is constructed which is a local area network (LAN) to which a plurality of the information terminals 1 are connected via the network interface. The internal network 13 is connected to the Internet 8 via the router 14.

  Like a general router, this router 14 is provided on the Internet 8 side and has a network interface (not shown) having the same configuration as that described above to which a global IP address is assigned, and is provided on the internal network 13 side. And a network interface to which the private IP address of the internal network 13 is assigned. The private IP address of the information terminal 1 in the internal network 13 is IP masqueraded to a global IP address, and the information terminal 1 is connected to the Internet 8. Making it possible. By the way, in one building 9, private IP is attached to the information terminal 1 and the router 14 so that private IP addresses do not overlap.

  The information providing system 7 includes a storage device 16 such as a hard disk that stores various information, and an identification unit that performs various identification processes based on access information and information stored in the storage device 16 when the user accesses the information terminal 1. 17 and association means 18 for associating information in the storage device 16 based on various identification results of the identification unit 17; advertisement information provided to the user's information terminal 1 by analyzing the information in the storage device 16; An analysis unit 19 that selects site information and a providing unit 21 that provides advertisement information and site information to the user information terminal 1 based on an analysis selection result of the analysis unit 19 are provided.

  The storage unit 16 includes a database unit 22 that stores user information, terminal information, dwelling unit information, building information, and regional information as a database, and a log storage unit 23 that stores access information via the user's information terminal as a log. Have. Incidentally, the log storage unit 23 may be provided in a storage device different from the database 22.

  The identification unit 17 identifies a user of the information terminal 1 by identifying the information terminal 1 that is accessing based on the access information and the information in the storage device 16, and the access information and the storage device. A unit 9 for identifying the dwelling unit 12 where the information terminal 1 accessing based on the information 16 is located, and the area 9 where the information terminal 1 accessing based on the access information and the information in the storage device 16 is located. And an area identification means 27 for identification.

  The association means 18 is configured to associate the access information stored in the log storage unit 23 from which user in which region 9 in which dwelling unit 12. By associating access information in this way, which users are accessing which sites, which users are accessing which sites, which units are located in which sites It is possible to provide more useful information to the user by analyzing whether or not the user who lives in is accessing and using this analysis result.

  The analysis unit 19 includes site information selection means (information selection means) 28 and advertisement information selection means 29.

  The site information selection means 28 is the user information of the user identified by the user identification means 24, the dwelling unit information of the dwelling unit identified by the dwelling unit identification means 26, and the area identification means 27 for the user accessed via the information terminal 1. Is obtained from the database 22 of the storage device 16, and a general information site suitable for the obtained information is selected as information to be displayed in the general information column 3 described above, and is suitable for the obtained information. The area information site is selected as information to be displayed in the area information column 6 described above.

  The advertisement information selection means 29 is the user information of the user identified by the user identification means 24, the dwelling unit information of the dwelling unit identified by the dwelling unit identification means 26, and the area identification means 27 for the user who accessed via the information terminal 1. Is obtained from the database 22 of the storage device 16 and an advertisement suitable for the obtained information is selected as information to be displayed in the advertisement column 4 described above.

  FIG. 3 is a schematic diagram of a concierge system equipped with this network service system, FIG. 4 is a conceptual diagram showing a configuration of a database unit of the system shown in FIG. 3, and FIG. 5 is a configuration example of an association means. It is a correspondence table which shows.

  The user side of the concierge system will be described. A condominium that is an apartment house 11 has a hub (HUB) 31 installed on each floor. One dwelling unit 12 is assigned. The port numbers of the connection ports of the hub 31 are fixed by the port number fixing means 32 (see FIG. 2) which is a dwell unit identifier adding means mounted on the router 31.

  The port number is a 16-bit number used in TCP / IP communication and ranges from 0 to 65535. The source port number that is the port number on the transmitting side and the destination port number that is the port number on the receiving side at the time of communication The port number fixed by the port number fixing means 32 is a source port number.

  From the above configuration, each dwelling unit 12 is given a unique port number in the apartment 11, and the user accesses the information providing system 7 via the Internet 8 from the dwelling unit 12 in the apartment 11 using the information terminal 1. In such a case, the area identifying unit 27 detects the global IP address attached to the router 14 installed in the apartment 11, thereby identifying the building 11 where the accessed information terminal 1 is located, and then the dwelling unit identifying unit. By detecting the source port number fixed by the above-mentioned means 26, it becomes possible to identify where the dwell unit 12 in the building 11 identified by the area identifying means 27 is located at the information terminal 1.

  That is, the port number becomes a dwelling unit identifier for identifying the dwelling unit 12 in the building 11, and this dwelling unit identifier is on the near side where it merges with the communication path from other dwelling units 12 in the communication path from each dwelling unit 12 to the Internet 8. It is added by the dwelling unit identifier adding means 32.

  The information terminal 1 used by the user detects the private IP address in the building 11 after the area identification unit 27 identifies the building 11 where the information terminal 1 accessed by the above-described unit is located. This makes it possible to identify the information terminal 1 that has accessed.

  The management system 30 including the information providing system 7 of the concierge system will be described. The management system 30 is connected to the Internet 8 through a router 33 and a security server 34 in which a firewall is constructed.

  The management system 30 provides the user's information terminal 1 with a site on which information such as a DNS server 36 used in the user's information terminal 1 and the management system 30 and a supplier that provides the management system 30 to the user is posted. A Web server 37 for display, a mail server 38 made up of an STMP server, a POP server, an IMAP server, etc. and used on the user side or the management system 30 side, an FTP server 39, and the association means 18 described above are installed. A log management server 41, a concierge WEB server 42 for providing useful information to the user information terminal 1 by installing the providing means 21 and providing a concierge service, etc., and a user managing system via the information terminal 1. When you access 30 and use the above concierge service for shopping A billing management server 43 for managing money, a database server 44 equipped with the storage device 16 as a hard disk, an analysis server 46 having an analysis unit 19 composed of the site information selection means 28 and the advertisement information selection means 29, and 46 Then, all advertisement information that may be selected by the advertisement information selection means 29 is stored in an updatable manner, and also serves as a mail server for delivering opt-in mail to the user. A job management server 48 for managing jobs executed on each information terminal 1 connected via the network, and grid computing using the excess processing capability of the plurality of information terminals 1 via the job management server 48 By a research institution such as a university or company using a supercomputer A processing proxy server 49 on behalf of processing load, and a.

  The database unit 22 of the database server 44 is a relational database such as SQL or Oracle, and stores a user table 51 for storing and storing user information, a dwelling unit table 52 for storing and storing dwelling unit information, and information terminal information. It has an information terminal table 53, a building table 54 for storing and storing building information, and a region table 56 for storing and storing region information.

  The area table 56 has “area ID”, “area name”, and “area attribute” as fields. The “area name” is a prefecture name, a municipality name, or a more detailed area name. “Regional attribute” is data indicating which classification the region belongs to when roughly classified according to the preference or the like of the residents of the region.

  The building table 54 includes, as fields, “building ID”, “building name”, “area ID” for referring to the above-described area table, and the global IP assigned to the router 14 installed in the building 11. "IP address" indicating The database unit 22 is configured to perform a one-to-many relationship from the region table 56 to the building table 54, and indicates in which region 9 the building 11 is built. For this reason, the above-mentioned area identification means 27 detects the global IP address of the router 14, identifies the building 11 from the building table 54 based on the IP address, and then identifies the area 9 where the building 11 is located by the above relationship. It becomes possible to identify.

  The information terminal table 53 includes, as fields, “information terminal ID”, “building ID” for referring to the building table 54, and “IP address” indicating a private IP address fixedly attached to the information terminal 1. And have. The database unit 22 is configured to perform a one-to-many relationship from the building table 54 to the information terminal table 53, and shows in which building 11 the information terminal 1 is installed. Therefore, after the building 11 is identified by the area identifying unit 27, the user identifying unit 24 can identify the user of the building 11 from the private IP address.

  The dwelling unit table 52 includes “dwelling unit ID”, “room number”, “building ID” for referring to the building table 54, and a port number that is a dwelling unit identifier assigned to the dwelling unit 12 as fields. Port "and" resident attribute ". “Resident attribute” is data indicating where the resident composition of the resident unit 12 belongs to when it is roughly classified into two couples, two couples, two children, etc. . The database unit 22 is configured to perform a one-to-many relationship from the building table 54 to the dwelling unit table 52, and shows which building 11 the dwelling unit 12 is in. For this reason, the above-mentioned dwelling unit identification means 26 can identify the dwelling unit 12 of the building 11 from the port number which is a dwelling unit identifier after the area identification unit 27 identifies the building 11.

  The user table 51 includes “user ID”, “dwelling unit ID” for referring to the dwelling unit table 52, “information terminal ID” for referring to the information terminal table 53, and “user ID” as fields. “Name”, “age” indicating the user's age, “sex” indicating the user's gender, “hobby” indicating the user's hobby, and “preference” indicating the user's preference. “Name”, “age”, “gender”, “hobby”, and “preference” are collected by collecting questionnaires from users in advance.

  The database unit 22 is configured to perform a one-to-many relationship from the information terminal table 53 to the user table 51, and shows which information terminal 1 the user is using. For this reason, the above-described user identification unit 24 can identify the user by detecting the information terminal 1 as described above. Incidentally, since the relationship is one-to-many, it is possible to cope with a case where the user uses a plurality of information terminals 1.

  The database unit 22 is configured to perform a one-to-many relationship from the dwelling unit table 52 to the user table 51, and shows which dwelling unit 12 the user is in. Incidentally, since the identification of the dwelling unit 12 is performed by the port number and the identification of the information terminal 1 is performed by the IP address, this relationship is not essential, but this relationship is used in case the port number cannot be detected for some reason. Do.

  One or both of the log management server 41 and the analysis server 46 have the identification unit 17 described above. Incidentally, when the identification unit 17 is provided only on one side, the management system 30 may be configured so that the other can use the identification result of the one identification unit 17. Incidentally, the identification unit 17 performs the various identification processes described above when the information terminal 1 accesses the security server 34 of the management system 30.

  The association means 18 of the log management server 41 associates user information, dwelling unit information, area information, and access information using an association table 57 as shown in FIG. 5, for example. The association table 57 includes, as fields, “identification information” indicating identification information such as access time for identifying predetermined access information from user access information stored in the log storage unit 23, and “information terminal ID”. And “building ID” and “building ID”, from which it can be understood from which user of which dwelling unit 12 in which region 9 that access information.

  By using this information, for example, how often and how often people of a certain age are accessing a site, which frequency and ratio of people of which gender are accessing, and which residents It is possible to analyze and evaluate how often a person having an attribute is accessing at what frequency and rate, and what frequency and rate a person having an attribute is accessing.

  The site information selection means 28 and the advertisement information selection means 29 of the analysis server 46 select the optimum site information and advertisement information based on the evaluation result, the user's hobbies, preferences, etc., and concierge the selected side and advertisement. The information is provided to the user information terminal 1 via the WEB server 42.

According to the concierge system configured as described above, by providing high-quality site information and advertising information to the user, advertising fees can be efficiently collected from advertisers and profits can be gained through grid computing. In addition, it is also possible to obtain profits from affiliates, etc., so that the user can be provided with an information terminal that can use the Internet environment free of charge. As a result, the property value of the building 11 is also improved. To do.

  Note that the user identification unit 24 may identify the information terminal 1 by detecting a Mac address (Mac address) attached to the network interface of the information terminal 1. As a result, there is no need to make a relationship from the building table 54 to the information terminal table 53, and the information terminal 1 can be uniquely identified. In this case, when the information terminal 1 is directly connected to the Internet 8 without going through the internal network 13, or the user accesses the management system 30 from other than the dwelling unit 12 registered in the user table 51. In this case, the information terminal 1 can be identified.

It is a simplified diagram of an information providing screen displayed on an information terminal on the user side accessing a network service system to which the present invention is applied. It is a block diagram which shows the structure of the network service system to which this invention is applied. It is the schematic of the concierge system which actually mounts this network service system. It is a conceptual diagram which shows the structure of the database part of the system shown in FIG. 10 is a correspondence table showing a configuration example of association means.

Explanation of symbols

1 Information terminal 8 Internet (wide area network, WAN)
9 areas 11 buildings (condominiums, condominiums)
12 dwelling units 16 hard disk (storage device)
18 Association means 21 WEB server (providing means)
23 log storage unit 24 user identification means 26 dwelling unit identification means 27 area identification means 28 site information selection means (information selection means)
29 Advertising information selection means 32 Port number fixing means (unit identifier adding means)

Claims (7)

  A storage device (16) storing user information, an information selection means (28) for selecting information suitable for each user based on information in the storage device (16), and information selected by the information selection means (28) In the information providing system comprising providing means (21) for providing and displaying the information to the user's information terminal (1) side, the storage device (16) is configured so that the area information can be stored together with the user information. The user identification means (24) for identifying the user who is accessing based on the access information and the information in the storage device (16) when accessed via the information terminal (1), and the access information and the storage device (16 ) Is provided with an area identification means (27) for identifying the area (9) where the user is accessing based on the information of the Kicking information providing system for selecting information suitable user accessing based on the user information and the area information.   An advertisement information selection means (29) for selecting advertisement information suitable for the user who is accessing based on information in the storage device (16) is provided, and the providing means (21) is selected by the advertisement information selection means (29). The information providing system according to claim 1, wherein the advertisement information is provided to the user.   The building information is stored in the storage device (16) in association with information about which region (9) the building (11) is in, and the region identification means (27) is the building where the user's information terminal (1) is located ( 11. The information providing system according to claim 1 or 2, wherein the area (9) in which the user is present is identified by recognizing 11) based on the access information and the storage device information.   When the building (11) is an apartment house, the storage device (16) is configured so as to be able to store dwelling unit information in the apartment house (11), and is accessed based on the access information and the information of the storage device (16). The information provision of Claim 3 which comprises the dwelling unit identification means (26) which identifies the dwelling unit (12) where a user exists, and selects information also using dwelling unit information of the dwelling unit (12) by which the information selection means (28) was identified. system.   The log storage part (23) which memorize | stores the access information at the time of the user's access as a log is provided, The correlation means (18) which links | relates a log with the user information, dwelling unit information, or area information of the user was provided. Information provision system.   The information providing system (7) according to claim 4 or 5 and the apartment house (11) are connected via a wide area network (8), and the information providing system (7) from the dwelling unit (12) of the apartment house (11). Is provided with a dwell unit identifier adding means (32) for adding a dwell unit identifier indicating that it is a communication signal from the dwell unit (12), and the dwell unit identification means (32) uses the dwell unit identifier. A network service system for identifying the dwelling unit (12) of the user who is accessing.   The dwell unit identifier adding means (32) comprises port number fixing means for fixing the port number on the near side where the communication path from the other dwell unit (12) joins the communication path from the dwell unit (12), and the dwell unit identification means 7. The network service system according to claim 6, wherein (26) identifies the user's dwelling unit (12) by referring to the port number from the user's information terminal (1) side.

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