KR20000054797A - System for Managing Advertisement using Advertisement Host's Choice of Country and Region - Google Patents

System for Managing Advertisement using Advertisement Host's Choice of Country and Region Download PDF

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Publication number
KR20000054797A
KR20000054797A KR1020000035182A KR20000035182A KR20000054797A KR 20000054797 A KR20000054797 A KR 20000054797A KR 1020000035182 A KR1020000035182 A KR 1020000035182A KR 20000035182 A KR20000035182 A KR 20000035182A KR 20000054797 A KR20000054797 A KR 20000054797A
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South Korea
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server
advertisement
netizen
internet
advertiser
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KR1020000035182A
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Korean (ko)
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배철병
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배철병
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Priority to KR1020000035182A priority Critical patent/KR20000054797A/en
Publication of KR20000054797A publication Critical patent/KR20000054797A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H04L61/45—Network directories; Name-to-address mapping
    • H04L61/4505—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
    • H04L61/4511—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]

Abstract

PURPOSE: A system for operating advertisements is provided, so that netizens can see advertisements in national languages by identifying a nationality of a netizen connected to a site of an internet advertiser by a user connection environment identifying system of the internet advertiser via a domain name system(DNS) server, and by connecting the netizen to a foreign branch server of the internet advertiser. CONSTITUTION: A system for operating advertisements connects a head office server of an internet advertiser with each foreign branch server. The internet advertiser selects an advertising nation to insert an advertisement. If a netizen connects to the internet advertiser via a domain name system(DNS) server, the system identifies a nationality of the netizen by a user connection environment identifying system of the internet advertiser. The system connects the netizen to a corresponding foreign branch serve to output a national language of the netizen. The system makes a local small-sized business select an advertising area to insert an advertisement.

Description

광고주의 국가 및 지역의 선택에 따른 광고운영시스템{System for Managing Advertisement using Advertisement Host's Choice of Country and Region}System for Managing Advertisement using Advertisement Host's Choice of Country and Region}

기존 인터넷광고 및 모든 인터넷 사이트는 네티즌의 사이트접속은 하나의 국가에만 국한되어 있을 수 밖에 없었다. 그런 가장 큰 이유는 언어의 차이일 것이다. 아무리 국경 없는 인터넷이라고 하지만 언어의 차이에 의한 국경은 없을 수 없어 전 세계의 네티즌이 이용하도록 한 사이트는 존재할 수 없었다. 이러한 인터넷의 한계는 인터넷광고에서도 여실히 드러나고 있다. 인터넷광고업체는 광고주에게 광고주가 소속한 나라가 아닌 제2국, 제3국에 광고를 하는 운영방식을 제시하여 주지 못하고 있고, 광고주 또한 이러한 광고운영방식이 존재하지 않았기 때문에 자국으로 밖에 광고를 할 수 없는 광고효과를 당연하게 받아들이고 있다.Existing Internet advertisements and all Internet sites had only one country access to netizens. The main reason for this may be language differences. No matter how borderless the Internet, there is no border due to language differences, so no site could be used by netizens around the world. These limitations of the Internet are clearly revealed in Internet advertising. Internet advertisers are unable to provide advertisers with a way to advertise in countries other than the country they are affiliated with, but also because they do not exist. It takes for granted advertising effect for granted.

또한 기존 인터넷광고업체의 지역광고방식은 사업자가 위치한 지역에만 광고를 게재하여 제품홍보 및 제품판매 지역에 제한을 두었다.In addition, the local advertising method of the existing internet advertising companies places advertisements only in the area where the operators are located, restricting the product promotion and product sales area.

상기에서와 같이 기존 인터넷광고는 광고지역 및 국가의 폭을 조율하지 못하고 있어 광고주들을 위한 새로운 광고방식의 필요성이 대두되고 있다.As mentioned above, the existing Internet advertisements are unable to coordinate the width of the advertisement region and the country, and thus the necessity of a new advertisement method for advertisers is emerging.

따라서 본 발명은 상기의 문제점을 해결하기 위해서 인터넷광고업체와 인터넷광고업체의 각 해외지사의 서버구축과 본사와 지사가 광고주의 광고의뢰사항의 전달과 관리를 할 수 있도록 한 통합관리자시스템과 각 해외지사에서 관리하는 회원 데이터 베이스 및 TV광고와 중소기업광고의 광고데이터베이스, 쇼핑몰의 제품데이터베이스와 지역의 소규모 사업자가 지역을 선택하여 광고를 할 수 있도록 한 지역을 기준으로 분류한 광고데이터베이스로 구성되어있다.Therefore, in order to solve the above problems, the present invention provides an integrated manager system and an overseas manager system that allow the head office and branch offices to deliver and manage the advertisement requests of the advertisers. It consists of the member database managed by the branch, the advertisement database of TV advertisement and SME advertisement, the product database of the shopping mall, and the advertisement database classified by region so that small businesses in the region can select and advertise.

도 1은 인터넷광고업체의 사이트 구성도이다.1 is a block diagram of an Internet advertising company.

도 2는 인터넷광고업체의 각 해외지사의 서버구축 구성도이다.2 is a diagram illustrating the server construction of each overseas branch of an Internet advertising company.

도 3은 광고주의 국가선택에 따른 광고게재 구성도이다.3 is a block diagram showing the advertisement according to the country selection of the advertiser.

도 4는 광고주의 지역선택에 따른 광고게재 구성도이다.4 is a block diagram showing the advertisement according to the region selection of the advertiser.

도 5는 네티즌의 인터넷광고업체 사이트의 접속에서부터 페이지출력까지의 구성도이다.Figure 5 is a block diagram of the net output from the Internet advertiser's website access to page output.

도 1에서 도시한 바와 같이 인터넷광고업체의 본사 및 각 해외지사의 사이트 구성은 동일하게 적용된다. 단 해외지사의 영업활동 및 본 발명에 따라 각 해외지사의 광고수량 및 종류는 동일하지 않게 된다. 도1의 TV광고, 중소기업광고 및 베너광고는 도 2에서와 같이 인터넷광고업체의 본사서버와 인터넷광고업체의 각 해외지사의 서버가 연결되어 도 3에서와 같이 인터넷광고업체에 광고를 의뢰한 광고주가 주 판매국가 및 주 제품홍보를 할 국가를 고려해 광고를 할 국가를 선택하게 되면 해당 인터넷광고업체의 지사에서는 통합관리자시스템을 통하여 본사로 광고주의 광고의뢰사항을 전달하고 본사에서는 통합관리자시스템을 통하여 광고주가 선택한 국가의 각 해외지사로 광고의뢰사항이 보내지어 각 해외지사에서는 광고주의 광고를 게재하게 된다.As shown in Figure 1, the site configuration of the head office and each overseas branch of the Internet advertising company is the same. However, according to the sales activities of the overseas branches and the present invention, the quantity and type of advertisement of each overseas branch will not be the same. As shown in FIG. 2, the TV advertisement, the SME advertisement, and the banner advertisement of FIG. 1 are connected to the headquarters server of the internet advertising company and the server of each overseas branch of the internet advertising company, and the advertiser requests the advertisement to the internet advertising company as shown in FIG. When selecting a country to advertise in consideration of the country of sale and the state of product promotion, the branch of the relevant internet advertising company delivers the advertisement request of the advertiser to the head office through the integrated manager system and the head office through the integrated manager system. Ad requests are sent to each overseas branch of the advertiser's country, and each overseas branch displays the advertiser's advertisement.

또한 도 4와 같이 지역광고의 경우에는 지역 소규모사업자를 위한 선택적광고로 광고주는 주 판매지역 및 주 제품홍보지역을 고려해 광고할 지역을 선택하게 되면 인터넷광고업체는 광고주가 원하는 지역에 광고를 게재하여 주어 광고주가 선택한 지역의 네티즌에게 중점적으로 보여지게 된다. 위의 방법으로 게재된 광고는 도5에서 도시한 바와 같이 각 나라의 네티즌이 인터넷광고업체의 사이트에 접속을 하게 되면 기존의 사이트접속 경로인 DNS(Domain Name System)서버를 거쳐 인터넷광고업체 사이트에 접속하게 되고 인터넷광고업체의 사용자 접속환경식별시스템에 의해 접속한 네티즌의 국적을 식별하여 해당 인터넷광고업체의 해외지사서버로 연결되어 네티즌은 자국의 언어로 광고를 보게 된다.In addition, in the case of local advertising, as shown in FIG. 4, as an optional advertisement for local small businesses, when the advertiser selects a region to be considered in consideration of the main sales region and the main product promotion region, the Internet advertising company displays the advertisement in the region desired by the advertiser. Subject will be shown to netizens in the region selected by the advertiser. As shown in Fig. 5, when the netizens of each country access the websites of the Internet advertisers, the advertisements posted through the above methods are transferred to the Internet advertisers' sites through the DNS (Domain Name System) server, which is an existing site access path. Netizens are connected to the overseas branch servers of the Internet advertisers by identifying the nationalities of the netizens connected by the user connection environment identification system of the Internet advertisers.

본 발명은 한나라에만 국한된 기업들의 광고 및 판매시장을 세계로 확대시켜 기업들이 세계시장에서 기업의 인지도 및 브랜드, 입지를 세워 나아감으로써 기업의 세계경영의 발판을 마련하고, 대기업이나 중소기업에 비해 자본력이 열악한 지역의 소규모사업자에게는 광고지역선택으로 인해 효율적인 광고효과와 소규모 사업자가 위치한 지역에 국한된 판매시장을 보다 넓힐 수 있어 소규모 사업자에게 경쟁력을 불러 일으킬 수 있고, 지역 상거래의 교류로 나타나게 된다.The present invention expands the advertising and sales market of companies limited to only the world, and establishes the company's awareness, brand, and position in the global market, thereby providing a foothold for the global management of enterprises. For small business owners in poor regions, the advertising area selection enables efficient advertising effects and broaden the sales market limited to the area where small business owners are located.

기존의 인터넷광고업체는 광고주의 광고를 게재하여 효과적으로 인식시킬 수 있는 방안으로 인터넷에 접속하여 광고를 검색하는 네티즌에게 소정의 경품이나 사이버머니를 제공하는 것을 최상의 방법으로 설정하고 있어 기존 인터넷광고방법이 막대한 광고비용에 비해 효과가 있는지에 대해서는 의문이 없을 수가 없다.Existing internet advertising companies set up the best way to provide net prizes or net money to netizens searching for advertisements by accessing the Internet. There is no question about whether it is effective against the huge advertising costs.

예를 들어 부산지역의 백화점에서 홍보를 위해 소정의 경품과 사이버머니를 제공하고 인터넷광고업체에 광고를 게재하여 광고를 하는데 부산지역의 백화점 실수요자의 지역은 부산과 부산 근처 도시임에도 불구하고 서울등 상권에 미치지 못하는 타지역 네티즌이 참여하여 경품과 사이버머니를 제공 받았다 하면 백화점측에서 의도하는 효과적인 광고와는 전혀 무관하게 될 것이다.For example, some department stores in Busan provide some prizes and cyber money for promotion, and they advertise by placing an advertisement in an internet advertising company. If the netizens from other regions who participate in the program receive the prizes and the cyber money, it will be completely irrelevant to the effective advertising intended by the department store.

따라서 본 발명은 이와 같은 비효율적인 광고방식의 체계를 바로잡는 효과적인 광고방법의 하나로 업체의 주상권 지역을 선택하여 집중적으로 공략할 수 있도록 창안한 것이다.Therefore, the present invention has been invented so that one can effectively focus on selecting a residential area of a company as one of effective advertising methods for correcting such an inefficient advertising system.

또한 광고업체의 본사서버와 각 해외지사의 서버연결에 의해 네티즌이 인터넷광고업체의 사이트에 접속을 하였을 때 본사의 서버로 접속하게 되면 기존의 사이트접속 경로인 DNS(Domain Name System)서버를 거쳐 인터넷광고업체의 사용자 접속환경식별시스템에 의해 접속한 네티즌의 국적을 식별하여 해당 인터넷광고업체의 해외지사서버로 연결되어 네티즌은 자국의 언어로 광고를 보게 됨으로써 네티즌에게는 하나의 도메인으로 접속하여 자국어로 인터넷광고를 즐길 수 있게 되어 말 그대로 국경 없는 인터넷광고를 실현하게 되었다.In addition, when the netizens connect to the server of the head office by the server connection between the head office server of the advertiser and each overseas branch, the server goes through the DNS (Domain Name System) server, which is the existing site access path. Identifies the nationality of netizens connected by the user's access environment identification system of the advertising company, and connects to the overseas branch server of the relevant internet advertising company.The netizens see the advertisement in their own language. It is possible to enjoy advertisements and to realize internet advertising without a border.

Claims (3)

인터넷광고업체의 본사서버와 각 해외지사의 서버를 연결하여 광고주가 광고할 국가를 선택하게 하여 광고를 게재하는 방식의 광고운영시스템Ad operation system that connects the headquarters server of an internet advertising company to the server of each overseas branch and allows the advertiser to select a country to advertise 인터넷광고업체의 본사서버와 각 해외지사의 서버연결에 의한 네티즌의 기존 사이트접속 경로인 DNS(Domain Name System)서버를 거쳐 인터넷광고업체에 접속하게 되면 인터넷업체의 사용자 접속환경식별시스템에 의해 접속한 네티즌의 국적을 식별하여 해당 인터넷광고업체의 해외지사서버로 연결되어 네티즌은 자국의 언어로 페이지가 출력되도록 한 광고운영시스템When the internet advertising company is connected through the DNS (Domain Name System) server, which is the existing site access route of netizens, by connecting the head office server of the internet advertising company and the server of each overseas branch, it is connected by the user connection environment identification system of the internet advertising company. An advertisement management system that identifies the netizen's nationality and is connected to the overseas branch server of the relevant internet advertising company so that the netizens can output the page in their own language. 지역의 소규모사업자에게 광고할 지역을 선택하게 하여 광고를 게재하는 방식의 광고운영시스템Ad management system that displays ads by selecting local businesses for local small businesses
KR1020000035182A 2000-06-24 2000-06-24 System for Managing Advertisement using Advertisement Host's Choice of Country and Region KR20000054797A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010016396A (en) * 2000-12-07 2001-03-05 변기진 Apparatus and Method for a digital video advertisement
KR20020012930A (en) * 2000-08-09 2002-02-20 윤상용 A method for advertisement made by a client and a system of the same on the internet
KR100860411B1 (en) 2006-12-08 2008-09-26 한국전자통신연구원 System and Method of Interactive area advertisement using multicast transmitting

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020012930A (en) * 2000-08-09 2002-02-20 윤상용 A method for advertisement made by a client and a system of the same on the internet
KR20010016396A (en) * 2000-12-07 2001-03-05 변기진 Apparatus and Method for a digital video advertisement
KR100860411B1 (en) 2006-12-08 2008-09-26 한국전자통신연구원 System and Method of Interactive area advertisement using multicast transmitting

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