CN101340431A - Method for advertisement publishing in network digital medium - Google Patents
Method for advertisement publishing in network digital medium Download PDFInfo
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- CN101340431A CN101340431A CNA2008100300053A CN200810030005A CN101340431A CN 101340431 A CN101340431 A CN 101340431A CN A2008100300053 A CNA2008100300053 A CN A2008100300053A CN 200810030005 A CN200810030005 A CN 200810030005A CN 101340431 A CN101340431 A CN 101340431A
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Abstract
A method for releasing an advertisement in a network digital medium comprises the following steps: (1) a media service provider carries out the advertisement release which is corresponding to audience regions on the same media, the same time period and the same position according to the differences of the audience regions based on attributes of audience IP addresses; (2) the statistical audience regions according to the audience IP and data of real amount of audience are associated with a bidding mechanism and registration accounts of participated advertisers; (3) the corresponding advertising cost of the advertiser which is associated with the winning bid is charged according to the bidding amount of the advertisement release during the bid winning. The method determines the relevance of the media, the audience regions and the amount of audience through one or more search engines, thereby providing the characteristics as the advertisement release charge of the advertiser, realizing the charge according to the audience regions and the amount of audience and leading the advertiser to pay the bidding amount of the provided content according to the related audience regions and the amount of audience.
Description
Technical field
The present invention relates to the ad distribution of medium in the Internet, relate in particular to based on advertisement bidding system while multizone in the network dynamic media; Measure the paying releasing advertisements by real audient; Excavate media resource to greatest extent and control the system and method for advertiser's payment cost simultaneously.
Background technology
The resource of the Internet grows into fast that have can be by the magnanimity audient who crosses ten million user capture and the general resource of huge volumes of content.For reaching the largest value-added of media resource; Best advertising results reach the resource of the most reasonably arranging the advertiser, become a problem of current network.
Summary of the invention
The purpose of this invention is to provide and a kind ofly measure the Ask-Bid System of paying by audient zone and audient, via Internet, wherein, the advertiser can the participation auction in many advertisements of having been arranged by the ISP are arranged according to audient zone and audient's amount.The present invention simultaneously also is that the ISP participates in advertizer's inquiry to all from network, and media audiences zone and audient's amount are sent to suitable participation advertiser.
The objective of the invention is to be achieved through the following technical solutions:
A kind of in network digital media the method for releasing advertisements, may further comprise the steps:
(1), the media services supplier is according to the area attribute of audient IP address, on same medium, same period, same position according to the difference in audient zone, automatic activation ISP or advertisement publishers' data store the advertisement that is suitable for this audient IP area attribute in the system and broadcast, and correspond to the ad distribution in this audient zone;
(2), the media services supplier is associated the data of the audient zone of audient IP statistics and true audient amount and the mechanism of bidding and the registration account number of participating in the advertiser, the audient zone of ad distribution and true audient are measured the registration account number that feeds back to the advertiser inquire about in real time and check for the advertiser;
(3), the advertiser of the media services supplier association of winning to bidding at middle timestamp according to the ad distribution of bid amounts collects corresponding advertising expenditure.
The present invention determines the correlation of medium and audient zone and audient's amount by one or more search engines, provide as issue paying feature the advertiser, realization is measured paying by audient zone and audient, and the content that advertiser and they are provided is measured the number that payment is bidded by relevant audient zone and audient.If medium comprise audient zone and the audient's amount of having been bought by one or more advertisers, then begin to adopt higher priority to list these advertisements with the order of successively decreasing from the advertisement of highest bid, the ad content of demonstration provides the link of the further advertisement content page of advertiser.Measuring charging system by audient zone and audient all is useful for advertiser and media resource supplier.The advertiser has controlled defrayment, and the largest value-added potential of media resource obtains maximum the excavation.
Embodiment
The method of releasing advertisements in the network digital media of the present invention may further comprise the steps:
(1), the media services supplier is according to the area attribute of audient IP address, on same medium, same period, same position according to the difference in audient zone, automatic activation ISP or advertisement publishers' data store the advertisement that is suitable for this audient IP area attribute in the system and broadcast, and correspond to the ad distribution in this audient zone;
(2), the media services supplier is associated the data of the audient zone of audient IP statistics and true audient amount and the mechanism of bidding and the registration account number of participating in the advertiser, the audient zone of ad distribution and true audient are measured the registration account number that feeds back to the advertiser inquire about in real time and check for the advertiser;
(3), the advertiser of the media services supplier association of winning to bidding at middle timestamp according to the ad distribution of bid amounts collects corresponding advertising expenditure.
Wherein above-mentioned medium are network digital dynamic media and/or network digital Still Media, and definition has and can provide link identifiers for the advertisement that audient zone viewer clicks in these medium.But be arranged with a plurality of bid advertisements in the above-mentioned medium, and each bid advertisement is respectively equipped with a link identifiers that can supply audient zone viewer to click.A further service prompts that is provided by media services supplier and/or advertizer is provided after above-mentioned link identifiers is clicked to identify.It is available that above-mentioned each bid advertisement has the different values of bidding respectively, and respectively the value of bidding is associated with media services supplier and advertiser's the mechanism of bidding, and it comprises according to a plurality of advertisements of a plurality of advertisers' bid amounts size order association arranges.Be inserted with the content of advertiser's appointment in the above-mentioned medium.In the above-mentioned steps (2) data of the audient zone of audient IP statistics and true audient amount and the mechanism of bidding and the registration account number of participating in the advertiser be associated and comprise following content: the ISP is for participating in the auction that the advertiser provides the bid advertisement of measuring based on audient zone and audient, wherein, participate in the advertiser but the bid amounts of measuring paying by the audient of bid advertisement is provided, the database of price auction mechanism has the advertiser disappointed number, advertisement listings, related bid amounts, the record of the inquiry routing iinformation of participating in the advertiser; At least one audient's rating inquiry from the rating advertisement; But determine which advertiser with related, and the use inquiry route related with the advertiser sends Query Information by the bid advertisement of rating; In the advertiser's who sends inquiry to it account number, charge to bid amounts.
Claims (7)
1, a kind of in network digital media the method for releasing advertisements, it is characterized in that may further comprise the steps:
(1), the media services supplier is according to the area attribute of audient IP address, on same medium, same period, same position according to the difference in audient zone, automatic activation ISP or advertisement publishers' data store the advertisement that is suitable for this audient IP area attribute in the system and broadcast, and correspond to the ad distribution in this audient zone;
(2), the media services supplier is associated the data of the audient zone of audient IP statistics and true audient amount and the mechanism of bidding and the registration account number of participating in the advertiser, the audient zone of ad distribution and true audient are measured the registration account number that feeds back to the advertiser inquire about in real time and check for the advertiser;
(3), the advertiser of the media services supplier association of winning to bidding at middle timestamp according to the ad distribution of bid amounts collects corresponding advertising expenditure.
2, according to claim 1 in network digital media the method for releasing advertisements, it is characterized in that above-mentioned medium are network digital dynamic media and/or network digital Still Media, and definition has and can provide link identifiers for the advertisement that audient zone viewer clicks in these medium.
3, according to claim 2 in network digital media the method for releasing advertisements, but it is characterized in that being arranged with a plurality of bid advertisements in the above-mentioned medium, and each bid advertisement is respectively equipped with the link identifiers that can click for audient zone viewer.
4, according to claim 2 or 3 described in network digital media the method for releasing advertisements, it is characterized in that a further service prompts sign that is provided by media services supplier and/or advertizer is provided after clicked above-mentioned link identifiers.
5, according to claim 4 in network digital media the method for releasing advertisements, it is available to it is characterized in that above-mentioned each bid advertisement has the different values of bidding respectively, and respectively the value of bidding is associated with media services supplier and advertiser's the mechanism of bidding, and it comprises according to a plurality of advertisements of a plurality of advertisers' bid amounts size order association arranges.
6, according to claim 2 in network digital media the method for releasing advertisements, it is characterized in that being inserted with in the above-mentioned medium content of advertiser's appointment.
7, according to claim 1 in network digital media the method for releasing advertisements, it is characterized in that in the above-mentioned steps (2) data of the audient zone of audient IP statistics and true audient amount and the mechanism of bidding and the registration account number of participating in the advertiser be associated and comprise following content: the ISP is for participating in the auction that the advertiser provides the bid advertisement of measuring based on audient zone and audient, wherein, participate in the advertiser but the bid amounts of measuring paying by the audient of bid advertisement is provided, the database of price auction mechanism has advertiser's account number, advertisement listings, related bid amounts, record to the inquiry routing iinformation of participating in the advertiser; At least one audient's rating inquiry from the rating advertisement; But determine which advertiser with related, and the use inquiry route related with the advertiser sends Query Information by the bid advertisement of rating; In the advertiser's who sends inquiry to it account number, charge to bid amounts.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100300053A CN101340431A (en) | 2008-08-05 | 2008-08-05 | Method for advertisement publishing in network digital medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100300053A CN101340431A (en) | 2008-08-05 | 2008-08-05 | Method for advertisement publishing in network digital medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101340431A true CN101340431A (en) | 2009-01-07 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008100300053A Pending CN101340431A (en) | 2008-08-05 | 2008-08-05 | Method for advertisement publishing in network digital medium |
Country Status (1)
| Country | Link |
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| CN (1) | CN101340431A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011016055A3 (en) * | 2009-08-03 | 2011-05-05 | Tata Consultancy Services Ltd. | System for promotional marketing |
| CN103106603A (en) * | 2012-12-07 | 2013-05-15 | 大连奥林匹克电子城咨信商行 | Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors |
| CN103778539A (en) * | 2012-10-26 | 2014-05-07 | 苏州精易会信息技术有限公司 | Internet platform sharing content and revenue |
| CN106899548A (en) * | 2015-12-17 | 2017-06-27 | 北京奇虎科技有限公司 | A kind of IP address modification method and device |
| CN111130814A (en) * | 2019-12-11 | 2020-05-08 | 深圳市高德信通信股份有限公司 | Network broadcasting system based on user requirements |
-
2008
- 2008-08-05 CN CNA2008100300053A patent/CN101340431A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011016055A3 (en) * | 2009-08-03 | 2011-05-05 | Tata Consultancy Services Ltd. | System for promotional marketing |
| CN103778539A (en) * | 2012-10-26 | 2014-05-07 | 苏州精易会信息技术有限公司 | Internet platform sharing content and revenue |
| CN103106603A (en) * | 2012-12-07 | 2013-05-15 | 大连奥林匹克电子城咨信商行 | Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors |
| CN106899548A (en) * | 2015-12-17 | 2017-06-27 | 北京奇虎科技有限公司 | A kind of IP address modification method and device |
| CN106899548B (en) * | 2015-12-17 | 2020-11-13 | 北京奇虎科技有限公司 | IP address correction method and device |
| CN111130814A (en) * | 2019-12-11 | 2020-05-08 | 深圳市高德信通信股份有限公司 | Network broadcasting system based on user requirements |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20090107 |