KR20120022026A - Survey server for panel survey, survey analysis method using the same, panel mobile terminal for survey and survey method using the same - Google Patents

Abstract

PURPOSE: A survey server for a panel survey, a survey analyzing method using the same, a panel mobile terminal for a panel survey, and a survey method using the same are provided to supply a database which provides a survey to panels and use collected survey responses, thereby statistically analyzing product influences to a market. CONSTITUTION: A communication device(150) transceives data through a communication channel with a mobile terminal(200) of a panel. A survey service device reflects the feature of the panel and the feature of a survey product to generate survey data to be sent to the mobile terminal. The survey service device receives survey response data through the communication device. The survey service device authenticates whether the panel is a registered person. An analysis device(110) accumulates the survey response data and statistically analyzes the accumulated data.

Description

Survey server for panel survey, survey analysis method using the same, panel mobile terminal for survey and survey method using the same}

The present invention relates to a survey server for a panel survey, a panel mobile terminal, a survey method using the same, and a survey analysis method.

As income levels increase, consumption increases, and individual purchase tendencies vary, so each company produces a variety of products rather than mass production. In addition, trade between countries is active, and in Korea, opportunities for accessing various products of each country are increasing.

Consumers share new products and information about them due to the development of information and communication, and they also use the power of information and communication to select products, and purchase products and use services by referring to them. . Such information may be provided by a customer opinion, such as a review of a variety of portal sites, shopping malls, or price comparison sites on the Internet, or a user satisfaction level. However, these sites are not systematic in collecting information, and there are many star rating methods for products or services, and the information is fragmentary. Some of the site users voluntarily evaluate the information and do not have statistical representativeness or credibility of the information.

In addition, price comparison sites are limited to Internet shopping malls and are simply a way of searching the posted prices of shopping malls. Most businesses that offer the lowest prices are often small and small companies with poor financial conditions. There is a problem that often wears.

On the other hand, information about customer satisfaction includes the National Customer Satisfaction Index (NCSI) and the Korean Customer Satisfaction Index (KCSI). It is difficult to use as. In addition, as the quality test information for the product, the quality test information performed by the Consumer Protection Agency is limited to a certain product, and there is a difference from the quality felt in real life because the quality test is performed in a laboratory environment.

Therefore, the conventional customer satisfaction or market information is somewhat inadequate for the general consumer to use, and thus the general consumer is assisted by those around him in using various products or services. However, because they are not all using the same product or service, it is difficult to receive accurate and reliable information, especially when the customer is outside, so it is difficult for them to buy and use the service. There is a problem.

In order to solve the above problems, the present invention recognizes a product purchased or used by the panel, provides a questionnaire suitable for the product, and collects and analyzes the panel's responses to the provided questionnaire to determine the influence of the product on the market. An object of the present invention is to provide a panel mobile terminal, a survey server, and a survey method and a survey analysis method using the same.

The research server according to an embodiment of the present invention for solving the above problems is a communication device for transmitting and receiving data through a communication channel with a mobile terminal of the panel, the characteristics of the panel and the characteristics of the product to be investigated to the mobile terminal Generate a questionnaire data to be sent and receive survey response data through the communication device, and accumulate and statistically analyze the questionnaire service device for authenticating whether the panel is a registered panel and the questionnaire response data received through the communication device, It includes an analysis device for extracting the marketing index for the consumption situation and market share situation for the product.

The analysis device may include a category extraction module that classifies the survey response data, the characteristics of the panel, and the characteristics of the survey target product according to a predetermined category, the accumulated survey response data, the characteristics of the panel, and the characteristics of the survey target product. A statistical analysis module for performing statistical analysis according to a predetermined analysis item using a behavior pattern analysis module for extracting a behavior pattern of the panel by using the accumulated questionnaire response data, characteristics of the panel, and characteristics of the target product; The marketing index is extracted by including one or more of a consumption pattern analysis module that analyzes consumption patterns by extracting a product purchase pattern of the panel by using the accumulated questionnaire response data, characteristics of the panel, and characteristics of the survey target product. .

It includes two or more of the category extraction module, statistical analysis module, behavior pattern analysis module and consumption pattern analysis module, and includes a data mining module for extracting a marketing index for the correlation between the analyzed data.

The survey service apparatus may include a panel authentication module for authenticating whether a mobile terminal of the panel is a mobile terminal of a registered panel and a questionnaire to be transmitted to the mobile terminal by reflecting the characteristics of the panel and the characteristics of a product to be investigated in an entire survey database. It includes a questionnaire management module for generating data for and update management when there is a change in the content of the questionnaire.

The questionnaire service device generates a questionnaire media to be transmitted to the mobile terminal, and if there is a change in the questionnaire media, the questionnaire media management module for updating and receiving the questions from the mobile terminal of the panel and Q & A management for transmitting the answers. Contains one or more of the modules.

The apparatus may further include a storage device configured to store the data analyzed by the analysis device and the questionnaire response data.

The storage device further stores point accumulation data corresponding to the accumulated questionnaire response data of the panel.

The mobile terminal according to an embodiment of the present invention for solving the above problems is a product recognition module that recognizes the product to be answered by the panel, a questionnaire management module for generating a questionnaire according to the recognized product and the questionnaire and the questionnaire It includes a communication module for transmitting and receiving the contents and product information with the external server through the data communication.

The panel mobile terminal further includes at least one of a GPS module for acquiring position information of the panel mobile terminal, and a mail sending module for sending the generated questionnaire and the questionnaire response information of the panel by mail of the panel.

The questionnaire management module includes a questionnaire generator for generating a questionnaire to include questionnaire contents corresponding to the recognized product, a media generator for generating media corresponding to the recognized product or the generated questionnaire, and the generated questionnaire and media. It includes an interface that outputs to the user and receives the user's questionnaire response.

Survey method using a panel mobile terminal comprising a product recognition module according to an embodiment of the present invention for solving the above problems is a questionnaire database building process for receiving a survey target product and survey data from an external server to build a database, A questionnaire process corresponding to a recognized product or a questionnaire selected by a user based on the questionnaire database, a questionnaire process for receiving a panel response, and a questionnaire transmission process for transmitting the questionnaire response to the external server; Include.

The questionnaire process is a product recognition step of acquiring information on the product to be investigated using the product recognition module, a questionnaire corresponding to the product if it is a survey object by checking whether the survey is a panel using the product information. A questionnaire generation step of generating a questionnaire by extracting the questionnaire from the questionnaire database and a questionnaire response input step of receiving a response content of the panel with respect to the generated questionnaire.

The questionnaire process may include receiving a questionnaire media in a location recognition step of collecting location information of the panel mobile terminal and building a questionnaire database, and playing a questionnaire media corresponding to the recognized product from the received media data. It further comprises one or more of the regeneration step.

The questionnaire process may include a questionnaire generation step of generating a questionnaire by extracting a questionnaire corresponding to a questionnaire selected by the panel from a questionnaire database, and a questionnaire response input step of receiving a response of the panel to the questionnaire.

The questionnaire transmission process may include: a panel authentication step of authenticating whether the panel is registered to the external server by transmitting information of the panel or the panel mobile terminal to the external server, and the content of the questionnaire response if the panel is registered to the external server. And transmitting the survey response data including the survey response data to the external server.

The questionnaire transmission process includes a point data receiving step of receiving point accumulation data corresponding to the accumulated questionnaire response data of the panel.

Questionnaire response analysis method using a survey server that can transmit and receive data to and from the mobile terminal of the panel according to an embodiment of the present invention for solving the problem is to collect the information of the panel and to build a panel database, for the survey target product Panel and survey database construction process for receiving a questionnaire and constructing it into a survey database, a survey database transmission process for transmitting a part or all of the survey database to the panel's mobile terminal for each panel, and the panel's questionnaire for the transmitted survey database Extracting a marketing index for a consumption situation and a market share situation of the survey target product by performing a longitudinal response analysis on the questionnaire response receiving process and receiving the response data from the mobile terminal of the panel. Survey response analysis It includes forward.

The questionnaire database transmission process includes a step of generating a database for generating one or more of a questionnaire database for transmission and a questionnaire for transmission and checking information of a panel to transmit the data for transmission and transmitting the data for transmission to a mobile terminal. A transmission step.

According to a survey server, a panel mobile terminal, a survey method, and a survey analysis method of the present invention by the above-mentioned solving means, a database capable of providing a panel corresponding to a panel and a product to a panel is provided, and the collected survey response information is used. To statistically analyze the impact of the product on the market.

1 is a configuration diagram schematically showing the configuration of a panel irradiation system of the present invention.
2 is a functional block diagram showing a functional block of the research server of the present invention.
3 is a functional block diagram illustrating a functional block of a mobile terminal of the present invention.
4 is a flowchart illustrating the flow of the survey method of the present invention.
5 is a flowchart illustrating a flow of a questionnaire database construction process of the survey method of the present invention.
6 is a flowchart illustrating the flow of a panel survey as an embodiment of a questionnaire process of the survey method of the present invention.
7 is a flowchart illustrating a general survey flow which is an embodiment of a questionnaire process of the survey method of the present invention.
8 is a flowchart showing the flow of a questionnaire transmission process of the panel survey method of the present invention.
9 is a flowchart illustrating the flow of a method for analyzing a questionnaire according to the present invention.
10 is a flow chart showing the flow of the survey database transmission process (S230) of the present invention.
11 to 24 are diagrams illustrating implementation forms and display screens in a mobile terminal according to various embodiments of the survey method of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in describing in detail the operating principle of the preferred embodiment of the present invention, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and like parts are denoted by similar reference numerals throughout the specification.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a configuration diagram schematically showing the configuration of a panel irradiation system of the present invention.

Referring to FIG. 1, the panel survey system of the present invention may include a survey server 100 and a mobile terminal 200.

The survey server 100 may include a communication device for data communication with the mobile terminal 200 of the panel and an analysis device for analyzing the questionnaire response data through a communication channel, and store the questionnaire response data and the analysis result. It may further include a storage device for.

The mobile terminal 200 may perform data communication with the survey server 100 through a communication channel, provide a questionnaire to the panel, and receive a questionnaire response.

By using such a system, the survey sub may actively transmit a questionnaire or a questionnaire according to the panel and the product to the mobile terminal 200. In addition, the mobile terminal 200 of the panel may also provide a questionnaire corresponding to the received questionnaire content and a product purchased or used by the panel, receive a questionnaire response, and transmit the questionnaire response to the survey server 100.

The communication channel is a communication environment connecting the research server 100 and an access point (AP) through a wired or wireless connection, and the AP and the mobile terminal 200 connect through wireless communication.

The communication channel may include a mobile communication network, a wireless LAN network, etc. based on a back-bone network between the research server 100 and the AP.

2 is a functional block diagram showing a functional block of the research server of the present invention.

Referring to FIG. 2, the research server 100 of the present invention may include an analysis device 110, a communication device 150, and a survey service device 120. In addition, the research server 100 of the present invention may further include a storage device 130 and a backup device 140.

The communication device 150 transmits and receives data with the mobile terminal 200 of the panel through a communication channel. Referring to Figure 1 converts the data to be transmitted according to a communication protocol suitable for the public network and restores the transmitted data.

The survey service device 120 generates the survey data to be sent to the mobile terminal 200 by reflecting the characteristics of the panel and the characteristics of the product to be investigated, and transmits the survey response data through the communication device 150, and the panel is registered. Verify that it is a panel.

The analysis device 110 accumulates and statistically analyzes the questionnaire response data received through the communication device 150 to extract the marketing index for the consumption situation and the market share situation of the questionnaire.

Referring to FIG. 2, the analysis apparatus 110 of the research server 100 of the present invention includes a category extraction module 115, a statistical analysis module 111, a behavior pattern analysis module 113, and a consumption pattern analysis module 119. It may comprise one or more of.

In addition, the analysis device 110 of the research server 100 of the invention includes two or more of the category extraction module 115, statistical analysis module 111, behavior pattern analysis module 113 and consumption pattern analysis module 119. While the data mining module 117 may be further included.

The analysis device 110 of the present invention may derive market trends and trends by predicting change trends by analyzing data using the accumulated questionnaire response data, the characteristics of the panel, and the characteristics of the research target product.

The category extraction module 115 may classify the data including the questionnaire response data according to a preset category. The category may be changed according to the product to be investigated and may be determined according to the questionnaire or the content of the questionnaire. In addition, the category information may be input in advance and continuously updated according to the survey database.

As an example of category classification, the collected data may be classified into a DB of questionnaire response data of the panel, a DB of product information, and a personal information DB of the panel.

The DB of the questionnaire response data of the panel may be composed of a barcode number of a product purchased by the panel, a purchase quantity, a purchase price, a purchase price and a place of purchase of the panel.

The DB of product information may consist of bar code information, product name for each bar code, and specific product specification.

The panel's personal information DB may consist of data of the panel individual's gender, age, region, and the like, and may preferably include the individual's social and psychological characteristics. The social and psychological characteristics of an individual can be grasped through a general survey before or after.

Sociopsychological characteristics can be analyzed in depth using the Scioeconomic status, lifestyle, personality and disposition of the panel.

The statistical analysis module 111 may perform statistical analysis according to a preset item using data including the accumulated questionnaire response data. Analysis items can be changed according to the target product and can be determined according to the questionnaire or the content of the questionnaire. In addition, analysis items can be added or changed by the server administrator according to the purpose of analysis. As a method of statistical analysis, a longitudinal area analysis method may be used.

As an example of statistical analysis, the collected data is generated in a many-to-one join matching table for a DB of survey response data and a DB of product information, and a many-to-one join matching table for a DB of survey response data and a personal information DB of the panel. can do. The key value required for matching may be changed according to the direction of market research.

As an example of the statistical analysis, the DB of the questionnaire response data and the DB of the product information respectively generate a many-to-one join matching table using the barcode number of the DB as a key value, and the DB of the questionnaire response data and the individual of the panel. The information DB can generate a many-to-one join matching table using panel recognition information values such as panel IDs of the DB as key values, respectively.

The research server 100 may divide and analyze the consumption pattern and the behavior pattern of the consumer in analyzing the purchase and consumption patterns of the specific product of the consumer. Consumption pattern analysis analyzes consumption-related patterns that consumers take at the time of purchasing a specific product and consumption, and behavior pattern analysis analyzes the attitudes and specific behaviors of consumers with respect to the product.

The consumption form analysis module 119 may analyze the consumption form by extracting a product purchase pattern of the panel using data including the accumulated questionnaire response data.

As one embodiment of the consumption pattern analysis, it is possible to analyze the consumer's consumption behavior through individual analysis of the consumer panel.

Consumption patterns focus on the patterns in which consumers buy a particular product, when and how much, and consume that product. Specifically, this includes distribution channel analysis, purchasing unit analysis, and consumption cycle analysis. To this end, the present invention further asks the panel not only the information of the purchased product but also the purchase place and the reason for purchase.

The main analysis can analyze the product consumption during a certain period (daily / weekly / monthly / yearly), purchase cycle, average purchase volume per time, and the time difference of these indicators.

Product consumption during a certain period is calculated by calculating the total amount of products purchased by the panel during the period and the daily or weekly or monthly, and the consumer is identified as a heavy user, a medium user, a light user. Can be divided into

The behavior pattern analysis module 113 extracts the behavior pattern of the panel using the accumulated questionnaire response data. Data including the received and accumulated survey response data may be used to extract patterns of actions that the panel takes to purchase or use the product.

Consumer pattern analysis analyzes consumer's purchasing attitude and repurchase behavior through analysis of before and after purchase of the product. This analysis is carried out through longitudinal analysis of the cumulative data on the consumer's purchasing and consumption patterns for a particular product. In particular, in terms of consumer marketing, behavioral patterns for consumer brand switching are important.

To this end, we analyze consumer's brand switching behavior patterns in several types. In other words, it can be categorized into a behavior pattern that continuously consumes a specific brand, a temporary brand switching behavior pattern, an exploratory brand switching behavior pattern, a consumer brand replaceable consumption behavior pattern, and a brand occasional replacement pattern. This analysis performs consumer cluster analysis by tracking the purchase information of a particular brand of purchase by individual consumers.

The data mining module 117 may extract data about the association of the data analyzed by two or more of the category extraction module, the statistical analysis module, the behavior pattern analysis module, and the consumption pattern analysis module. Correlation extraction can grasp the proportional or inverse relationship such as the numerical value and the amount of change between the data and extract the correlation based on this.

The content to be extracted through data mining is the competition intensity of each brand in the market and the forecast of market share change between brands through this. The intensity of competition between brands can predict future changes in purchase volume between products by calculating the rate of duplicate purchases of each product, the movement of main buyers or users, and the brand loyalty of the corresponding products.

This is called Gain & Loss Analysis.

The market structure analysis can calculate the market share by major companies or by major brands and track the change in market share by time difference. The market share may be calculated from volume or as a percentage of the primary user of the product. The percentage of primary users of the product can be determined by tracking the time series of the most and frequently purchased products purchased by individual consumers over a period of time.

Analyze the profile of the main users of each company or brand through market structure analysis. Profile analysis can be performed simultaneously with analysis of consumer demographic characteristics (gender, age, region, occupation, average monthly household income) and sociopsychological characteristics (personal taste, political disposition, personality, personal value).

Individual consumers can identify Brand Switching and Loyalty of products at some point in time. Gain-loss analysis between each product is carried out by identifying the movement of volume between specific products through changes in the main product, and through this, it is possible to identify the cause of the market share change by each company or brand.

Referring to FIG. 2, the survey service apparatus 120 of the survey server 100 of the present invention may include a panel authentication module 121 and a survey management module 123, and include a survey media management module 125 and It may further comprise one or more of the Q & A management module 127.

The panel authentication module 121 may check whether the mobile terminal 200 of the panel is the registered mobile terminal 200 of the panel. Panel authentication can confirm whether the panel is registered by comparing it with the registered information through the access ID or telephone number and password of the panel.

The survey management module 123 generates data on the questionnaire to be transmitted to the mobile terminal 200 by reflecting the characteristics of the panel and the characteristics of the product to be surveyed in the entire questionnaire database, and performs update management when there is a change in the questionnaire. can do. The data on the questionnaire to be sent may differ from panel to panel, and the panel may be part or all of the entire survey database, depending on the product to be surveyed or by age, region or gender. In addition, since the information on the questionnaire and the panel may be changed, the changed questionnaire and the panel information are updated. If necessary, when the content of the updated questionnaire database and the data of the previously transmitted questionnaire are different, the data of the updated questionnaire is transmitted to the mobile terminal 200 of the panel.

The survey media management module 125 may generate the survey media to be transmitted to the mobile terminal 200 and update management when there is a change in the survey media. The survey media may be used to provide questions through multimedia such as images, sounds, and videos.

The Q & A management module 127 may receive a question from the mobile terminal 200 of the panel and transmit an answer.

Referring to FIG. 2, the storage device 130 of the present invention may be configured to include an analysis content storage module 133 and a questionnaire response storage module 135, and further include a point earning module 131. Can be. In addition, the storage device 130 of the present invention may further include a data backup module 137.

The analysis content storage module 133 may store data analyzed by the analysis device 110 for each panel or product, and the questionnaire response storage module 135 may store the survey response data of the received panel.

The point earning module 131 may store the point earning data corresponding to the accumulated questionnaire response data of the panel. Depending on the points earned, the panel will be paid the equivalent of the survey.

The data backup module 137 transmits data to be backed up to the backup device or receives backup data corresponding to the lost or damaged data in order to prevent data stored in the storage device 130 from being lost or damaged due to an accident. Can be.

The backup device 140 may be configured to include a data storage module 141 and a data recovery module 143.

The data storage module 141 may check whether or not the backup data transmitted from the data backup module 137 is duplicated and store the backup data when the data is not duplicated or when the data is changed.

The data recovery module 143 retrieves the backup data requested by the data backup module 137 from the stored data and transmits the data to the data backup module 137.

3 is a functional block diagram illustrating a functional block of a mobile terminal of the present invention.

Referring to FIG. 3, the mobile terminal 200 of the present invention may include a questionnaire management module 210, a product recognition module 220, and a communication module 240, and send a GPS module 230 and mail. It may further comprise one or more of the modules 250. In addition, the mobile terminal 200 of the present invention may further comprise a storage module 260.

The product recognition module 220 may recognize a product to which the panel answers the question. This is because the panel needs to generate a questionnaire corresponding to the product to be purchased or used, and collect information about the product that is answered. The product recognition module 220 may be implemented using a barcode recognition device, and may obtain a barcode image with a camera of the mobile terminal 200 and perform barcode recognition through image analysis.

The communication module 240 may transmit / receive the questionnaire content and the product information with an external server, in particular, the research server 100 through data communication. In addition, the point earning data can be received from an external server.

The questionnaire management module 210 may generate a questionnaire according to a product and proceed with a questionnaire.

Referring to FIG. 3, the questionnaire management module 210 of the present invention may include a question generator 211, a media player 213, and an interface 215.

The questionnaire generator 211 may generate a questionnaire to include questionnaire content corresponding to the recognized product.

The media player 213 may generate media corresponding to the product or the generated questionnaire.

The interfacer 215 may output the generated questionnaire and media to the user and receive a user's questionnaire response. In addition, the received point earning data can be output.

The GPS module 230 may acquire location information of the panel mobile terminal 200, and the mail sending module 250 may send the generated questionnaire and the questionnaire response content of the panel as the mail of the panel.

The storage module 260 may store a survey database, a survey media, and point earning data received from an external server, in particular, the survey server 100.

By using the survey server 100 and the mobile terminal 200, a survey server operator, particularly a market researcher, may perform a panel survey on a market situation by presenting a questionnaire suitable for a product and a panel. In addition, the market researcher may be provided with the result of analyzing the collected survey response data.

In addition, by using the survey server 100 and the mobile terminal 200, the panel can be provided with a questionnaire suitable for a product or its own characteristics, and can easily transmit the survey response data to the survey server 100. . In addition, the panel may check the results of the panel survey performed and may check the panel survey fee by checking his point.

4 is a flow chart showing the flow of the survey method of the present invention.

The survey method S100 of the present invention may be performed using the mobile terminal 200 including the product recognition module 220.

Referring to FIG. 4, the questionnaire method of the present invention may be performed including a questionnaire database construction process (S110), a questionnaire progression process (S130), and a questionnaire transmission process (S150).

In the survey database building process (S110), the survey target product and the survey data may be received from an external server and constructed as a database. The survey is conducted only for the panel survey products supported by the panel, and only the survey data necessary for conducting the survey suitable for the characteristics of the panel can be received and constructed as a database. If necessary, all survey data about the product can be received and built into a database.

In the questionnaire process S130 and S140, a questionnaire corresponding to a recognized product or a questionnaire selected by a user based on a questionnaire database may be provided and a panel response may be input.

You can either recognize the product and conduct a survey on the corresponding product, or a survey on the general survey chosen by the panel.

In the survey transmission process (S150), the survey response may be transmitted to an external server, in particular, the survey server 100.

5 is a flowchart illustrating a flow of a questionnaire database construction process of the survey method of the present invention.

Referring to FIG. 5, the survey database building process (S110) of the present invention receives survey data for constructing a survey database (S111), and checks whether the received survey data is data for a panel survey (S113).

In the case of a panel questionnaire, it is stored as a questionnaire database for the panel questionnaire (S115), and if it is not a panel questionnaire, it is stored as a questionnaire database for the general survey (S117).

6 is a flowchart illustrating the flow of a panel survey as an embodiment of a questionnaire process of the survey method of the present invention.

Referring to FIG. 6, the questionnaire process S130 of the present invention may include a product recognition step S131, a questionnaire generation step 135, and a questionnaire response input step 139, and the location recognition step S133. And one or more of the media playback step (S137).

In the product recognition step S131, the panel may acquire information about a product to be purchased or used by the product recognition module 220.

In the location recognition step S133, location information of the mobile terminal 200 of the panel may be obtained. The acquired location information may be utilized for more accurate panel survey, and may be transmitted to an external server, in particular, survey server 100, such as survey response data.

In the survey generation step (S135), it is possible to determine whether the panel is surveyed using the information of the product, and in the case of the survey, extract the questionnaire corresponding to the product from the survey database to generate the questionnaire.

That is, a questionnaire consisting of questionnaires corresponding to the product may be checked and the product information may be generated, and, if necessary, the questionnaire irrelevant to the corresponding product may be excluded from the data in the questionnaire database.

The media reconstruction step S137 may play the survey media corresponding to the product recognized in the received media data. To this end, survey media can be received and constructed into a database during the survey database construction process.

The survey response input step (S139) may receive input of the panel's response to the generated questionnaire.

7 is a flowchart illustrating a general survey flow which is an embodiment of a questionnaire process of the survey method of the present invention.

Referring to FIG. 7, the questionnaire process S140 of the present invention may include a questionnaire generation step S135, a media playback step S137, and a questionnaire response input step S139.

The questionnaire corresponding to the questionnaire selected by the panel may be extracted from the questionnaire database to generate a questionnaire.

The media reproduction step S137 may play the survey media corresponding to the survey object selected by the panel from the received media data. To this end, survey media can be received and constructed into a database during the survey database construction process.

The survey response input step (S139) may receive input of the panel's response to the generated questionnaire.

Through the questionnaire process (S130), a panel survey may be performed on individual products, or a survey may be performed on overall product selection.

In addition, in the general survey, the consumer marketing survey and the general social political opinion survey can be divided and conducted.

Consumer marketing surveys can also conduct new product acceptance surveys and advertising effectiveness surveys. In the new product acceptance survey or advertisement effect survey, the design of new product proposal should be presented as needed. In the advertisement effect survey, the advertisement is presented to respondents and evaluated. Therefore, in the questionnaire process S130 of the present invention, an image and a video may be output through the mobile terminal 200.

In addition, general social and political polls can be conducted at government offices and broadcasters for the purpose of receiving public opinion on major social and political issues. In the questionnaire method of the present invention, not only the consumer marketing research and the general social political opinion survey, but also the survey regarding the consumer purchasing pattern can be conducted.

In other words, it is possible to analyze consumer panel analysis in a variety of ways in depth by extracting a consumer who has a brand switching to a specific brand at a certain point from the response DB and further investigating the reasons for brand switching to the corresponding brand.

8 is a flowchart showing the flow of a questionnaire transmission process of the panel survey method of the present invention.

Referring to FIG. 8, the questionnaire transmission process of the present invention may include a panel authentication step S151 and a questionnaire response transmission step S155, and may further include a point data reception step S157. .

In the panel authentication step (S151), it is possible to authenticate whether the panel is registered in the external server by transmitting information of the panel or the panel mobile terminal 200 to the external server. As an example of the authentication method, the ID of the panel or the number and password of the mobile terminal 200 may be transmitted to authenticate whether the panel is registered to the external server. If authentication is performed with the panel registered in the external server (S153), the questionnaire response transmission step is performed.

In the survey response transmission step (S155), when the panel is registered on the external server, the survey response data including the content of the survey response may be transmitted to the external server.

In the point data receiving step S157, point accumulation data corresponding to the accumulated questionnaire response data of the panel may be received.

9 is a flowchart illustrating the flow of a method for analyzing a questionnaire according to the present invention.

Questionnaire analysis method (S200) of the present invention may be performed using a survey server 100 that can transmit and receive data with the mobile terminal 200 of the panel.

Referring to FIG. 9, the questionnaire analysis method (S200) of the present invention includes a panel and questionnaire database construction process (S210), a questionnaire database transmission process (S230), a questionnaire response reception process (S250), and a questionnaire response analysis process (S270). It may be configured to include and may further comprise the analysis content storage process (S290).

In the process of constructing the panel and questionnaire database (S210), panel information may be collected and constructed as a panel database, and a questionnaire about a product to be surveyed may be input and a questionnaire database may be constructed. That is, data on the personal information of the panels to answer the questionnaire and product information on the questionable products and the questionnaire data are collected and made into a database.

In the survey database transmission process (S230), a part or all of the survey database may be transmitted to the mobile terminal 200 of the panel for each panel.

In the survey response receiving process (S250), the survey response data of the panel with respect to the transmitted survey database may be received by the mobile terminal 200 of the panel.

In the survey response analysis process (S270), the received survey response data may be longitudinally analyzed to extract a marketing index for consumption situation and market share of the survey target product.

In the analysis content storage process S290, the content analyzed or extracted in the questionnaire response analysis process S270 may be stored in the storage device 130 or the like.

The questionnaire response analysis process (S270) will be described in detail below.

Questionnaire response analysis process (S270) of the present invention can analyze the consumer's consumption behavior and the corresponding market structure through the longitudinal response analysis (Longitudinal Analysis) of the panel, gain-loss by brand replacement between brands ( Gain & Loss Analysis can also be performed.

Longitudinal area analysis is a time series analysis method in which each panel's change of time lag is identified by each panel in order to diagnose the cause of the change in depth. This requires join matching of the data.

In the questionnaire response analysis process (S270) of the present invention, the DB of the questionnaire response data of the panel (the panel's response value for the barcode number, the purchase quantity, the purchase price, and the purchase place, etc. of the product purchased by the panel), the DB of the product information For example, barcode information, product names for bar codes and detailed product specifications, and the like, and panel personal information DBs (including gender, age, and region data of the panel individual, and preferably social and psychological characteristics of the individual) are separately managed. In addition, in the questionnaire response analysis process (S270), if necessary, each DB is matched to join.

In the questionnaire response analysis process (S270), the DB of the questionnaire response data and the DB of the product information generate a many-to-one join matching table using the barcode number of the DB as a key value, respectively. The DB of the survey response data and the personal information DB of the panel generate a many-to-one join matching table using panel recognition information values such as the panel ID of the DB as key values, respectively.

The final analysis DB is generated through the generated join matching tables.

In addition, consumers' consumption behavior is analyzed through individual analysis of consumer panels.

The main analysis content analyzes product consumption over a certain period (daily / weekly / monthly / yearly), purchase cycles, average purchases per hour, and time-varying fluctuations for these indicators.

Product consumption during a certain period is calculated by calculating the total amount of products purchased by the panel during the period and the daily or weekly or monthly, and the consumer is identified as a heavy user, a medium user, a light user. Separate by.

The market structure analysis calculates market share by major companies or by major brands and tracks changes in market share by time.

The market share may be calculated from volume or as a percentage of the primary user of the product. The percentage of primary users of the product is determined over time by tracking the most and frequently purchased products purchased by individual consumers over a period of time.

Analyze the profile of the main users of each company or brand through market structure analysis. The profile analysis simultaneously analyzes the demographic characteristics of the consumer (gender, age, region, occupation, monthly average household income, etc.) and sociopsychological characteristics (personal taste, political disposition, personality, and personal values).

At each point of time, consumers can identify brand switching and brand loyalty.

Gain-loss analysis between each product is carried out by identifying the movement of volume between specific products through the change of the main product, and through this, the cause of market share change by each company or brand is identified.

10 is a flow chart showing the flow of the survey database transmission process (S230) of the present invention.

Referring to FIG. 10, the survey database transmission process S230 of the present invention may include a data generation step S231 and S233 and a transmission step S235 and S237 for transmission.

In the data generation step (S231, S233) for transmission generates one or more of the questionnaire database for transmission and the questionnaire media for transmission. The questionnaire database for transmission is generated by extracting all or part of the questionnaire database in consideration of the characteristics of the panel and the product of the surveyed product. In addition, the questionnaire for transmission is also generated by extracting all or part of the questionnaire media in consideration of the characteristics of the panel and the characteristics of the product to be investigated.

In the transmitting step (S235, S237) to check the panel information to receive the data for transmission to check the number of the mobile terminal 200 of the panel, etc. to find the destination (S235) and then transmit to the mobile terminal 200 of the panel The application data is transmitted (S237).

11 to 24 are diagrams illustrating implementation forms and display screens in a mobile terminal according to various embodiments of the survey method of the present invention.

Referring to FIG. 11, in performing the survey method (S100) of the present invention, the user may select whether to perform a survey process (S130) according to a panel survey or a survey process (S140) according to a general survey. It can provide an option to make it possible.

12, in the product recognition step (S131) of the questionnaire process (S130) according to the panel survey of the present invention can recognize the product and obtain product information through a barcode recognition method. In addition, a barcode may be obtained through image capturing and image analysis, and if the image capturing is not easy, the panel may provide an option for direct input.

Referring to FIG. 13, in the product recognition step S131 of the questionnaire process S130 according to the panel survey of the present invention, the panel provides a barcode input interface so that the panel can directly input the barcode.

Referring to FIG. 14, in the product recognition step (S131) of the questionnaire process (S130) according to the panel survey of the present invention, the panel provides product information according to the barcode of the recognized product and verifies to the panel whether the recognized product information is correct. I can receive it.

Referring to FIG. 15, in the questionnaire response input step (S139) of the questionnaire process (S130) according to the panel survey of the present invention, the quantity of products purchased or used may be input. This is to check the quantity purchased or used for accurate market research when the product can purchase or use many at the same time.

16 to 17, in the questionnaire response input step (S139) of the questionnaire process (S130) according to the panel survey of the present invention, questionnaires for analyzing market conditions such as a purchase store type or a reason for purchase are provided and the panel is provided. You can receive a response.

Referring to FIG. 18, the survey method (S100) of the present invention may provide a panel with a purchase history. Although not shown, the contents of the questionnaire answered by the panel and the statistics of the questionnaire may also be provided.

Referring to FIG. 19, the survey method S100 of the present invention may collect personal information of a panel. This is because it is necessary to collect the personal information of the panel in order to provide a suitable questionnaire based on the panel's personal information, to calculate statistics on the market situation, and to pay a price corresponding to the accumulated points.

Referring to FIGS. 20 and 24, the questionnaire progress process (S130) according to the general survey of the present invention may include design preferences, broadcasting program satisfaction, smoking reason surveys, etc. in addition to surveys about products.

In other words, the general survey of the present invention can be surveyed on social, economic or political issues in addition to the survey on the product.

Through this, it is possible to perform a survey that was conventionally conducted on a questionnaire or a homepage more easily, and the information of the survey panel is included in the survey to obtain a better analysis result. In addition, in the case of the conventional survey, it was difficult to provide the motivation for the panelists to participate in the survey, and thus, the panelists participating in the survey were paid by using the general survey of the present invention. Occurs.

The present invention described above is not limited to the above-described embodiment and the accompanying drawings, and it is common in the art that various substitutions, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those skilled in the art.

Claims (11)

A communication device for transmitting and receiving data through a communication channel with a mobile terminal of a panel;
A questionnaire service device for generating questionnaire data to be sent to the mobile terminal by reflecting the characteristics of the panel and the characteristic of the product to be surveyed, receiving questionnaire response data through the communication device, and authenticating whether the panel is a registered panel; And
And an analysis device for accumulating and statistically analyzing the survey response data received through the communication device to extract a marketing index for consumption situation and market share situation of the survey target product.
The method of claim 1, wherein the analysis device
A category extraction module for classifying the survey response data, the characteristics of the panel, and the characteristics of the survey target product according to a preset category;
A statistical analysis module configured to perform statistical analysis according to a preset analysis item using accumulated questionnaire response data, characteristics of the panel, and characteristics of the survey target product;
A behavior pattern analysis module for extracting a behavior pattern of the panel by using the accumulated questionnaire response data, the characteristics of the panel, and the characteristics of the survey target product; And
The marketing index is extracted by including one or more of the accumulated survey response data, the characteristics of the panel, and the characteristics of the product to be surveyed. Probe server.
The method of claim 1,
The survey service device is
A panel authentication module for checking whether the mobile terminal of the panel is a mobile terminal of a registered panel; And
It includes a questionnaire management module for generating data on the questionnaire to be transmitted to the mobile terminal by reflecting the characteristics of the panel and the characteristics of the product to be surveyed in the entire questionnaire database and update management when there is a change in the questionnaire content Probe server.
A product recognition module for recognizing a product to be answered by the panel;
A questionnaire management module for generating a questionnaire according to the recognized product and conducting a questionnaire; And
And a communication module configured to transmit and receive the questionnaire content and product information with an external server through data communication.
The method of claim 4, wherein the panel mobile terminal is
A GPS module for obtaining location information of the panel mobile terminal; And
The panel mobile terminal, characterized in that it further comprises (i) or more of the mail sending module for sending the generated questionnaire and the content of the survey response of the panel in the mail of the panel.
The method of claim 4, wherein the survey management module
A questionnaire generator for generating a questionnaire to include a questionnaire content corresponding to the recognized product;
A media generator for generating media corresponding to the recognized product or the generated questionnaire; And
And an interface unit for outputting the generated questionnaire and media to a user and receiving a user's questionnaire response.
In the survey method using a panel mobile terminal comprising a product recognition module,
A survey database construction process of receiving a survey product and survey data from an external server and constructing the survey database;
A questionnaire process corresponding to a recognized product based on the questionnaire database or a questionnaire corresponding to a questionnaire selected by a user and receiving a panel response;
Survey method, characterized in that it comprises the step of transmitting the questionnaire for transmitting the input questionnaire response to the external server.
The method of claim 7, wherein the questionnaire progress process is
A product recognition step of obtaining information on a product to be investigated by using the product recognition module;
Generating a questionnaire by extracting a questionnaire corresponding to the product from a questionnaire database when the questionnaire is a panel survey object using information of the product; And
And a survey response input step of receiving a response content of the panel to the questionnaire.
The method of claim 8, wherein the questionnaire process is performed.
A location recognition step of collecting location information of the panel mobile terminal; And
Receiving a survey media in the survey database building process, and further comprising one or more of the media playback step of playing the survey media corresponding to the recognized product from the received media data.
The method of claim 7, wherein the questionnaire progress process is
Generating a questionnaire by extracting a questionnaire corresponding to the questionnaire selected by the panel from a questionnaire database; And
And a questionnaire response input step of receiving a response content of the panel to the generated questionnaire.
In the questionnaire response analysis method using a survey server that can transmit and receive data with the mobile terminal of the panel,
A panel and survey database construction process of collecting information of panels and constructing them into a panel database, receiving a questionnaire about a product to be surveyed, and constructing the survey database into a survey database;
A questionnaire database transmission step of transmitting a part or all of the questionnaire database for each panel to a mobile terminal of the panel;
A questionnaire response receiving step for receiving the questionnaire response data of the panel on the transmitted questionnaire database from the mobile terminal of the panel; And
And a questionnaire response analysis process of extracting a marketing index for consumption situation and market share situation of the questionnaire target product by performing longitudinal analysis on the received questionnaire response data.

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