CN108833488A - A kind of method for pushing and server of recommendation information - Google Patents
A kind of method for pushing and server of recommendation information Download PDFInfo
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- CN108833488A CN108833488A CN201810499454.6A CN201810499454A CN108833488A CN 108833488 A CN108833488 A CN 108833488A CN 201810499454 A CN201810499454 A CN 201810499454A CN 108833488 A CN108833488 A CN 108833488A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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Abstract
The application embodiment discloses the method for pushing and server of a kind of recommendation information, wherein the method includes：The biological information of target user is received, the biological information is collected in the case where the target user is located under line in shop；The first client that will be bound with shop under the biological information associated user information pushing to the line, and receive the feedback information for the target user that first client is sent；The recommendation information for being directed to the target user is generated according to the feedback information, and the recommendation information is pushed to the second client of the target user.Technical solution provided by the present application can provide recommendation information for the user to do shopping under line.
Description
Technical field
This application involves Internet technical field, in particular to the method for pushing and server of a kind of recommendation information.
Background technique
With the continuous development of Internet technology, people increasingly get used to shopping online.Shopping online platform can root
According to the browsing data and order data of user, the interested commodity of user are analyzed, and using the information of these commodity as recommendation
Information is pushed to user.
However, when user descends in shop to check commodity online or seeks advice from the information of commodity to shop assistant, under these lines
Commodity check that record and search record can not usually obtain.In this way, for the user for preferring to do shopping under line, mesh
Preceding commercial product recommending system can not effectively provide it effective recommendation information.
Summary of the invention
The purpose of the application embodiment is to provide the method for pushing and server of a kind of recommendation information, can be to purchase under line
The user of object provides recommendation information.
To achieve the above object, the application embodiment provides a kind of method for pushing of recommendation information, the method includes：
The biological information of target user is received, the biological information is located at the situation under line in shop in the target user
Under collect；The first client that will be bound with shop under the biological information associated user information pushing to the line
End, and receive the feedback information for the target user that first client is sent；It is generated according to the feedback information
For the recommendation information of the target user, and the recommendation information is pushed to the second client of the target user.
To achieve the above object, the application embodiment also provides a kind of server, and the server includes：Biological characteristic
Information receiving unit, for receiving the biological information of target user, the biological information is in the target user position
Under line in shop in the case where collect；Feedback information receiving unit, being used for will be associated with the biological information
The first client that shop is bound under user information pushing to the line, and receive that first client sends for described
The feedback information of target user；Recommendation information push unit is directed to the target user for generating according to the feedback information
Recommendation information, and the recommendation information is pushed to the second client of the target user.
To achieve the above object, the application embodiment also provides a kind of server, the server include memory and
Processor, the memory is for storing computer program, when the computer program is executed by the processor, realizes above-mentioned
Method.
To achieve the above object, the application embodiment also provides a kind of method for pushing of recommendation information, the method packet
It includes：Receive the location information of target user；The user information of the target user is sent to and is matched with the location information
The first client, and receive the feedback information for the target user that first client is sent；According to described anti-
Feedforward information generates the recommendation information for being directed to the target user, and the recommendation information is pushed to the second of the target user
Client.
To achieve the above object, the application embodiment also provides a kind of server, and the server includes：Location information
Receiving unit, for receiving the location information of target user；Feedback information receiving unit, for by the user of the target user
Information is sent to the first client to match with the location information, and receive that first client sends for described
The feedback information of target user；Recommendation information push unit is directed to the target user for generating according to the feedback information
Recommendation information, and the recommendation information is pushed to the second client of the target user.
To achieve the above object, the application embodiment also provides a kind of server, the server include memory and
Processor, the memory is for storing computer program, when the computer program is executed by the processor, realizes above-mentioned
Method.
Therefore technical solution provided by the present application, shop can registration information acquires in the server in advance under line
Equipment, and the geographical location in shop under the information collecting device and line is bound.In addition, user can also in advance in the server
Register biological information.The biological information for example can be face feature, vocal print, fingerprint, palmmprint etc..When user is online
When lower shop is done shopping, the information collecting device under line in shop can acquire the biological information of user, and the biology is special
Reference breath is sent to server.Server can inquire the corresponding user information of the biological information, and can will inquire
To user information be sent in the first client that shop under line locating for the information collecting device is bound.For example, this first
Client can be client used in the storekeeper in shop under the line.In this way, storekeeper can descend shop according to the user online
Middle consulting and the commodity checked, add the commodity of the user preference in the first client for the user information received
Information.The information of typing can be used as feedback information and be sent to server in first client.In this way, server is according to each line
The feedback information that the client in lower shop is sent, so as to sum up the preference of the user, so as to the of the user
Two clients provide the recommendation information for meeting its preference.Therefore technical solution provided by the present application, server by with line
The client in lower shop interacts, and the preference of the user for paving shopping of putting up at an inn online can be known, so as to put up at an inn online
The user of paving shopping provides effective recommendation information.
Detailed description of the invention
It, below will be to embodiment in order to illustrate more clearly of the application embodiment or technical solution in the prior art
Or attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only
It is some embodiments as described in this application, for those of ordinary skill in the art, in not making the creative labor property
Under the premise of, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the schematic diagram of system architecture in the application embodiment；
Fig. 2 is the method for pushing flow chart of recommendation information in the application embodiment；
Fig. 3 is the User Interface schematic diagram of feedback information in the application embodiment；
Fig. 4 is the method for pushing interaction schematic diagram of recommendation information in the application embodiment；
Fig. 5 is the structural schematic diagram of server in the application embodiment；
Fig. 6 is the method for pushing flow chart of recommendation information in the application another embodiment.
Specific embodiment
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality
The attached drawing in mode is applied, the technical solution in the application embodiment is clearly and completely described, it is clear that described
Embodiment is only a part of embodiment of the application, rather than whole embodiments.Based on the embodiment party in the application
Formula, every other embodiment obtained by those of ordinary skill in the art without making creative efforts, is all answered
When the range for belonging to the application protection.
The application provides a kind of method for pushing of recommendation information, and what the method can be applied to server and client side is
In system framework.Referring to Fig. 1, may include server, the first client and the second client in the system architecture.Wherein, institute
Stating server can be the service server for having the network platform of online shopping function.In the server, it can store
The user information registered in the network platform.First client can be the shop assistant or storekeeper in shop under line
Used client.Second client can be the client used by a user of online lower shop shopping.Above-mentioned
Client can refer to electronic equipment, can also refer to the software run in the electronic equipment.For example, the electronic equipment can
It, can also to be the terminal devices such as smart phone, tablet computer, intelligent wearable device (virtual reality glasses, smartwatch etc.)
With application programs such as the mobile phone Jingdone district, Dangdang.com, the ebay that are operate in above-mentioned terminal device.
In the present embodiment, when user registers user information in the network platform or successful registration user information it
Afterwards, the certification of biological information can be carried out in the network platform by client.Specifically, user can be by the face of itself
The server of at least one of portion's feature, vocal print, fingerprint, palmmprint biological characteristic typing network platform.In this way, server can be with
The biological information of user's typing is bound with user information, it is subsequent, pass through the biological information of user, server
Corresponding user information can be inquired.
Referring to Fig. 2, the method for pushing of recommendation information provided by the present application may comprise steps of.
S11：The biological information of target user is received, the biological information is in the case where the target user is located at line
It is collected in the case where in shop.
In the present embodiment, in order to get, the biological information of the user of shop shopping, line are put up at an inn down online
Equipment can be acquired by mount message in advance in paving.The information collecting device for example can be the camera shooting for obtaining face feature
Head, or the collector for obtaining fingerprint, palmmprint, for obtaining the microphone of vocal print or above-mentioned two
Or the combination of more equipment.The information collecting device installed in online lower shop, can register in the server in advance and recognize
Demonstrate,prove information.Specifically, the authentication information of registration may include the unique identification of the information collecting device, which for example may be used
To be the factory number of the information collecting device, it is also possible to the unique encodings that server is information collecting device distribution.
In addition, can also include more information in the registration information in practical applications.For example, may include the information collection
Equipment is put up at an inn the information such as the shop title of paving, store address, hot item in shop online.
It in the present embodiment, can be by being adopted with the information in shop under line after target user enters shop under line
Collect equipment actively interaction, to provide the biological information of itself.For example, target user can say against information collecting device
In short or by fingerprint or palmmprint typing information collecting device.In addition, information collecting device can also actively obtain target
The biological information of user, target user is without carrying out additional operation.For example, information collecting device can shoot or record
Perhaps then video identifies that target user face is special to the picture of face of the system comprising target user from picture or video
Sign, which can be as the biological information of target user.
In the present embodiment, collected biological information can be sent to server by information collecting device.Clothes
Device be engaged according to the biological information received, corresponding user information can be inquired.The user information for example may include
The pet name of account, target user's setting that target user registered in the server, the head portrait of the setting of target user, target are used
The Real Name (partial words in name are not shown) at family etc..
S13：The first visitor that will be bound with shop under the biological information associated user information pushing to the line
Family end, and receive the feedback information for the target user that first client is sent.
In the present embodiment, server is after inquiring the corresponding user information of the biological information, can be with
The first client that shop under the user information pushing to the line is bound.Specifically, information collecting device is to server
When sending biological information, the position mark for characterizing shop present position under the line can also be sent together to server
Know.In this way, server can determine shop under the line of the station location marker characterization according to the station location marker received.In reality
In, since information collecting device registered authentication information in the server in advance, and this may include in the authentication information
The better address in shop under the unique identification of information collecting device and associated line.In this way, information collecting device is to server
The station location marker of transmission can be the unique identification of the above-mentioned information collecting device, and according to the unique identification, server can be with
Associated better address is inquired, which can characterize shop under line locating for the information collecting device.In addition,
It can also include locating module in the information collecting device, it is available to the geographical position being presently according to the locating module
It sets.In this way, the geographical location that can will acquire of information collecting device is sent to server as station location marker, server to
It can determine shop under the line of geographical location characterization.
In the present embodiment, the storekeeper in shop can also register user information, storekeeper in the server in advance under line
In the user information of registration, the title in shop and address under line may include.When server determines above-mentioned station location marker table
Under the line of sign behind shop, the user information for the storekeeper that shop is bound under the line can be determined.In this way, server can will be upper
The associated user information pushing of biological information is stated to the first client used in storekeeper.
In the present embodiment, after first client receives user information, storekeeper is by checking that the user believes
Breath can descend in shop to identify the target user online.The target user can seek advice from shopping process to storekeeper
Want the commodity of purchase.In this way, storekeeper can know the actual demand of target user.In addition, bought by target user
Commodity, storekeeper can also know the preference of user.In this case, storekeeper can will be understood that about the target user's
In the first client of data input, so as to generate the feedback information for being directed to the target user.Specifically, referring to Fig. 3, shop
The user information that target user can be shown in the first main client can have input frame in the method for user information, should
The preference of user can be inputted in input frame.After click " feedback " key, the content of storekeeper's typing in input frame
Using the feedback information as the target user, it is sent at server.
In one embodiment, if storekeeper does not fill in any content in the first client for various reasons,
So server just can not get the feedback information of target user.In this case, if server is being specified in duration not
The feedback information for the target user that first client is sent is received, then server can be pre- according to storekeeper
The store information first registered obtains the merchandise sales record under the line in shop.It is fixed that merchandise sales record can be storekeeper
Phase reports in server, is also possible to server request from the cash register system in shop under line.The merchandise sales
It may include the title and the corresponding sales volume of commodity of commodity in record.At this point, server can record the merchandise sales
In specify commodity information be used as the target user feedback information.It is more higher that the specified commodity can be sales volume
Commodity.Specifically, server can arrange the commodity for including in merchandise sales record according to the sequence of sales volume from big to small
Sequence, and using ranking near preceding specified quantity commodity information as the information of the specified commodity.The specified quantity can
With flexible setting as desired.In this way, when storekeeper does not provide the feedback information of the target user, server can should
Hot item default in shop is used as the interested commodity of the target user, so that feedback be arranged for the target user automatically
Information.
S15：The recommendation information for being directed to the target user is generated according to the feedback information, and the recommendation information is pushed away
It send to the second client of the target user
In the present embodiment, the client that shop is bound under multiple lines can be mentioned according to above mode to server
For being directed to the feedback information of target user.The interested various end articles of target user can be characterized in these feedback informations.
Server can analyze out the preference of target user's shopping after receiving these feedback informations.Specifically, for institute
The end article for including in feedback information is stated, time that each end article occurs in the feedback information can be counted
Number.It is then possible to the end article is ranked up according to the number of statistics from more to few sequence, and by ranking near preceding
Specified quantity end article information as the recommendation information.Wherein, the specified quantity can be according to practical feelings
The integer that condition determines.
In the present embodiment, after the recommendation information for determining the target user, which can be pushed
Into the second client of target user.At the same time it can also provide the buying pattern of each commodity in recommendation information, for target
The online upper mounting plate purchase of user.
It should be noted that the target user can if target user descends shop to buy the commodity admired not successfully online
It can be bought in shopping at network platform.At this point, server to target user provide recommendation information when, can be by target user
The recommended priority for the commodity bought in the recent period reduces.Specifically, by ranking near preceding specified quantity target quotient
After the information of product is as the recommendation information, if there are the target users to have bought in the specified quantity end article
Commodity, then server can pick the commodity that the target user has bought from the specified quantity end article
It removes, and using the information of remaining end article as the recommendation information.
In one embodiment, it in order to improve the participation of storekeeper, can be bought in target user according to recommendation information
On line after product, amount of money award is provided to the part storekeeper for providing feedback information.Specifically, the second client is to server
When the feedback information for being directed to target user is provided, the account information of storekeeper can be provided together, which can be used for connecing
Receive the amount of money award of server distribution.In this way, server can receive the account information that first client is sent, the account
Number information is used to be characterized in the account of the user of feedback information described in typing in first client.Feedback letter described in the typing
The user of breath can be the storekeeper or shop assistant in shop under line.If server is from the line of target user in purchaser record
It was found that the commodity that the recommendation information provided to target user characterizes are had purchased by the target user, then can receive
Target account information associated with the commodity that the recommendation information characterizes is determined in each account information.Wherein, the target
Account information is associated with the commodity that recommendation information characterizes to be referred to：The corresponding storekeeper of the target account information once provided
The feedback information of commodity comprising recommendation information characterization.For example, target user is according to recommendation information in online purchase one
Money sport footwear, and in nearest 1 month shares in the feedback information of 3 storekeepers offer and contains this sport footwear, then this 3
The corresponding account information of a storekeeper can be as above-mentioned target account information.Determined the target account information it
Afterwards, the amount of money award of specified amount can be sent in the associated virtualization pool of target account information by server.Institute
It states virtualization pool for example and can be bank card associated with the target account information, network finance account etc..
Referring to Fig. 4, can install IP Camera under line in shop in a concrete application scene, which is taken the photograph
As head can authentication registration information in the server, and storekeeper can be in the server by the account information of itself and the camera shooting
Authentication information, the better address in shop and the hot item in shop of head are associated.In addition, ordinary user can service
In device after register account number, the certification of face feature is carried out in the server.When user walk inlet wire put up at an inn paving after, IP Camera is just
The face feature of user can be acquired, and collected face feature is sent at server.Server is according to the face received
Portion's feature can find corresponding user information.Then, which can be sent to the shop in shop under the line by server
Main client.After storekeeper views the user information, can using the user in shopping process interested commodity as
Feedback information is filled in into client, and is sent to server.In this way, whenever user entrance is equipped with the line of IP Camera
Behind lower shop, the storekeeper in shop can carry out such operation under line.Finally, server can receive the visitor of multiple storekeepers
The feedback information about the user that family end is sent, and can analyze out the shopping preferences of the user.In this way, server can be determined
Phase is to the interested commodity of the client push of the user user.When user is successful in online purchase according to the commodity of recommendation
Afterwards, server can provide amount of money award to the storekeeper for once feeding back corresponding goods.
It should be noted that technical solution described in above embodiment, can be and descend shop online in target user
The middle residence time is more than just to carry out after specifying duration.It stops for example, only being descended in shop online in target user more than 10 points
Clock, the biological information of the target user is just sent to server by the information collecting device in shop under line.If target is used
Family descends the locating time in shop shorter online, then can not collect the shopping preferences of the target user.
Therefore user can descend shop to do shopping online according to normal Shopping Behaviors, pass through server and storekeeper visitor
The interaction at family end, server can determine the shopping preferences of the user.In this way, even if the user infrequently purchases in the network platform
Object, the server of the network platform is still able to accurately push its interested commodity to the user, to improve user's
Shopping at network experience.
The application also provides a kind of server, and the server includes：
Biological information receiving unit, for receiving the biological information of target user, the biological information
It is collected in the case where the target user is located under line in shop；
Feedback information receiving unit, for will under the biological information associated user information pushing to the line
First client of shop binding, and receive the feedback information for the target user that first client is sent；
Recommendation information push unit, for generating the recommendation information for being directed to the target user according to the feedback information,
And the recommendation information is pushed to the second client of the target user.
In one embodiment, the server further includes：
Default setting unit, if for not receiving that first client sends in specified duration for the mesh
The feedback information for marking user obtains the merchandise sales record under the line in shop, and will specify in merchandise sales record
The information of commodity is as the feedback information for being directed to the target user.
In one embodiment, the recommendation information push unit includes：
Statistical module, for counting the end article described for the end article for including in the feedback information
The number occurred in feedback information；
Commodity screening module, for the end article to be ranked up according to the number of statistics from more to few sequence,
And using ranking near preceding specified quantity end article information as the recommendation information.
In one embodiment, the feedback information receiving unit is also used to receive the account that first client is sent
Number information, the account information are used to be characterized in the account of the user of feedback information described in typing in first client.
In one embodiment, the server further includes：
Target account information determination unit, if the commodity for recommendation information characterization are bought by the target user,
Target account information associated with the commodity that the recommendation information characterizes is determined in the account information received；
Amount of money payment unit, it is associated virtual for the amount of money award of specified amount to be sent to the target account information
In resource pool.
Referring to Fig. 5, the application also provides a kind of server, the server includes memory and processor, described to deposit
When the computer program is executed by the processor, above-mentioned recommendation may be implemented for storing computer program in reservoir
The method for pushing of breath.
In the present embodiment, the memory may include the physical unit for storing information, usually by information
It is stored again with the media using the methods of electricity, magnetic or optics after digitlization.Memory described in present embodiment again may be used
To include：The device of information, such as RAM, ROM are stored in the way of electric energy；The device of information is stored in the way of magnetic energy, it is such as hard
Disk, floppy disk, tape, core memory, magnetic bubble memory, USB flash disk；Using the device of optical mode storage information, such as CD or DVD.
Certainly, there are also memories of other modes, such as quantum memory, graphene memory etc..
In the present embodiment, the processor can be implemented in any suitable manner.For example, the processor can be with
Take such as microprocessor or processor and storage can by (micro-) processor execute computer readable program code (such as
Software or firmware) computer-readable medium, logic gate, switch, specific integrated circuit (Application Specific
Integrated Circuit, ASIC), programmable logic controller (PLC) and the form etc. for being embedded in microcontroller.
The concrete function that the server that this specification embodiment provides, memory and processor are realized, can be with this
Aforementioned embodiments in specification contrast explanation, and can reach the technical effect of aforementioned embodiments, here just no longer
It repeats.
Referring to Fig. 6, the application also provides a kind of method for pushing of recommendation information, the method may include following steps
Suddenly.
S21：Receive the location information of target user；
S23：The user information of the target user is sent to the first client to match with the location information, and
Receive the feedback information for the target user that first client is sent；
S25：The recommendation information for being directed to the target user is generated according to the feedback information, and the recommendation information is pushed away
It send to the second client of the target user.
In the present embodiment, target user is in the case where entering line after shop, can actively be used by itself second
Client provides location information to server, which can characterize shop under the line that target user is presently in.Specifically
Ground, the mode that target user actively reports itself present position may include " registering " function of being provided using server.The label
The geographical location that can specify shop under a specific line to function, when the location information table of the second client of target user
When bright second client is currently at the specified geographic vicinity, passes through target user and trigger " registering " key, the second visitor
Family end can send a confirmation message to server, and it is specified which may indicate that target user is currently in server
Line under at shop.In this way, server can receive the location information of target user.
In addition, the location information of target user can also be what the router under line in shop was provided to server.Specifically
Ground, the router under line in shop can provide wireless network, when the second client of target user is connected to the wireless network
Afterwards, the unique identification of second client can be sent to server by router, at this point, the unique identification can characterize
The location information of the target user.The unique identification can be target user in the server register account number when, or registration
After account, set when being authenticated in the server to the second client.After server receives the unique identification,
To determine that target user is currently under line locating for the router in shop.
In the present embodiment, server can identify the location information pair after receiving the location information
Shop under the line answered, and determine the first client that shop is bound under the line.Then, server can be by the target user
User information be sent to the first client that shop under the line is bound.About the technical side realized in step S23 and S25
Case may refer to the description in step S13 and S15, just repeat no more here.
In one embodiment, in the case where the user information of the target user to be sent to the line, shop is bound the
After one client, the method also includes：
If not receiving the feedback information for the target user that first client is sent in specified duration,
The merchandise sales record under the line in shop is obtained, and the information of commodity will be specified as being directed in merchandise sales record
The feedback information of the target user.
In one embodiment, include for the recommendation information of the target user according to feedback information generation：
For the end article for including in the feedback information, counts the end article and occur in the feedback information
Number；
The end article is ranked up according to the number of statistics from more to few sequence, and by ranking near preceding finger
The information of fixed number amount end article is as the recommendation information.
In one embodiment, using ranking near preceding specified quantity end article information as the recommendation
After information, the method also includes：
If there are the commodity that the target user has bought in the specified quantity end article, by the target user
The commodity bought are rejected from the specified quantity end article, and the information of remaining end article is pushed away as described in
Recommend information.
In one embodiment, the feedback information for the target user sent in reception first client
When, the method also includes：
The account information that first client is sent is received, the account information is for being characterized in first client
The account of the user of feedback information described in middle typing.
In one embodiment, after the second client that the recommendation information is pushed to the target user,
The method also includes：
If the commodity of recommendation information characterization are bought by the target user, determined in the account information received with
The associated target account information of commodity of the recommendation information characterization；
The amount of money award of specified amount is sent in the associated virtualization pool of target account information.
It should be noted that the specific implementation in above embodiment, may refer to step S11 retouching into S15
It states, just repeats no more here.
The application also provides a kind of server, and the server includes：
Location information receiving unit, for receiving the location information of target user；
Feedback information receiving unit, for the user information of the target user to be sent to and the location information phase
The first client matched, and receive the feedback information for the target user that first client is sent；
Recommendation information push unit, for generating the recommendation information for being directed to the target user according to the feedback information,
And the recommendation information is pushed to the second client of the target user.
The application also provides a kind of server, and the server includes memory and processor, and the memory is for depositing
Computer program is stored up, when the computer program is executed by the processor, side described in step S21 to S25 may be implemented
Method.
Therefore technical solution provided by the present application, shop can registration information acquires in the server in advance under line
Equipment, and the geographical location in shop under the information collecting device and line is bound.In addition, user can also in advance in the server
Register biological information.The biological information for example can be face feature, vocal print, fingerprint, palmmprint etc..When user is online
When lower shop is done shopping, the information collecting device under line in shop can acquire the biological information of user, and the biology is special
Reference breath is sent to server.Server can inquire the corresponding user information of the biological information, and can will inquire
To user information be sent in the first client that shop under line locating for the information collecting device is bound.For example, this first
Client can be client used in the storekeeper in shop under the line.In this way, storekeeper can descend shop according to the user online
Middle consulting and the commodity checked, add the commodity of the user preference in the first client for the user information received
Information.The information of typing can be used as feedback information and be sent to server in first client.In this way, server is according to each line
The feedback information that the client in lower shop is sent, so as to sum up the preference of the user, so as to the of the user
Two clients provide the recommendation information for meeting its preference.Therefore technical solution provided by the present application, server by with line
The client in lower shop interacts, and the preference of the user for paving shopping of putting up at an inn online can be known, so as to put up at an inn online
The user of paving shopping provides effective recommendation information.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So
And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit.
Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause
This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer
Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker
Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " is patrolled
Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development,
And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc., VHDL (Very-High-Speed is most generally used at present
Integrated Circuit Hardware Description Language) and Verilog2.Those skilled in the art
It will be apparent to the skilled artisan that only needing method flow slightly programming in logic and being programmed into integrated circuit with above-mentioned several hardware description languages
In, so that it may it is readily available the hardware circuit for realizing the logical method process.
It is also known in the art that other than realizing server in a manner of pure computer readable program code, it is complete
Entirely can by by method and step carry out programming in logic come so that server with logic gate, switch, specific integrated circuit, programmable
Logic controller realizes identical function with the form for being embedded in microcontroller etc..Therefore this server is considered one kind
Hardware component, and the structure that the device for realizing various functions for including in it can also be considered as in hardware component.Or
Even, can will be considered as realizing the device of various functions either the software module of implementation method can be Hardware Subdivision again
Structure in part.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
It realizes by means of software and necessary general hardware platform.Based on this understanding, the technical solution essence of the application
On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product
It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment
(can be personal computer, server or the network equipment etc.) executes each embodiment of the application or embodiment
Method described in certain parts.
Each embodiment in this specification is described in a progressive manner, same and similar between each embodiment
Part may refer to each other, what each embodiment stressed is the difference with other embodiments.In particular, needle
For the embodiment of server, the introduction control for being referred to the embodiment of preceding method is explained.
The application can describe in the general context of computer-executable instructions executed by a computer, such as program
Module.Generally, program module includes routines performing specific tasks or implementing specific abstract data types, programs, objects, group
Part, data structure etc..The application can also be practiced in a distributed computing environment, in these distributed computing environments, by
Task is executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with
In the local and remote computer storage media including storage equipment.
Although depicting the application by embodiment, it will be appreciated by the skilled addressee that there are many deformations by the application
With variation without departing from spirit herein, it is desirable to which the attached claims include these deformations and change without departing from the application
Spirit.
Claims (24)
1. a kind of method for pushing of recommendation information, which is characterized in that the method includes：
The biological information of target user is received, the biological information is located under line in shop in the target user
In the case of collect；
The first client that will be bound with shop under the biological information associated user information pushing to the line, and connect
Receive the feedback information for the target user that first client is sent；
The recommendation information for being directed to the target user is generated according to the feedback information, and the recommendation information is pushed to described
The second client of target user.
2. the method according to claim 1, wherein be equipped with information collecting device in shop under the line, institute
Information collecting device is stated for acquiring the biological information of the target user；Correspondingly, the biology for receiving target user is special
Reference ceases：
Receive the biological information for the target user that the information collecting device is sent.
3. according to the method described in claim 2, it is characterized in that, the target sent in the reception information collecting device
When the biological information of user, the method also includes：
The station location marker that the information collecting device is sent is received, and determines shop under the line of the station location marker characterization.
4. the method according to claim 1, wherein will be with the associated user information of the biological information
It pushes to after the first client that shop is bound under the line, the method also includes：
If not receiving the feedback information for the target user that first client is sent in specified duration, obtain
Merchandise sales record under the line in shop, and specify the information of commodity as described in merchandise sales record
The feedback information of target user.
5. according to the method described in claim 4, it is characterized in that, the information of the specified commodity determines in the following way：
The commodity for including in merchandise sales record are sorted according to the sequence of sales volume from big to small, and by ranking near preceding
Information of the information of specified quantity commodity as the specified commodity.
6. being directed to the target user the method according to claim 1, wherein generating according to the feedback information
Recommendation information include：
For the end article for including in the feedback information, time that the end article occurs in the feedback information is counted
Number；
The end article is ranked up according to the number of statistics from more to few sequence, and by ranking near preceding specified number
The information of an end article is measured as the recommendation information.
7. according to the method described in claim 6, it is characterized in that, by ranking near preceding specified quantity end article
After information is as the recommendation information, the method also includes：
If there are the commodity that the target user has bought in the specified quantity end article, the target user has been purchased
The commodity bought are rejected from the specified quantity end article, and using the information of remaining end article as the recommendation
Breath.
8. the method according to claim 1, wherein being directed to the mesh what reception first client was sent
When marking the feedback information of user, the method also includes：
The account information that first client is sent is received, the account information is recorded for being characterized in first client
Enter the account of the user of the feedback information.
9. according to the method described in claim 8, it is characterized in that, the recommendation information is pushed to the target user's
After second client, the method also includes：
If the commodity of recommendation information characterization are bought by the target user, determined in the account information received with it is described
The associated target account information of commodity of recommendation information characterization；
The amount of money award of specified amount is sent in the associated virtualization pool of target account information.
10. a kind of server, which is characterized in that the server includes：
Biological information receiving unit, for receiving the biological information of target user, the biological information is in institute
It states in the case that target user is located under line in shop and collects；
Feedback information receiving unit, being used for will be with shop under the biological information associated user information pushing to the line
First client of binding, and receive the feedback information for the target user that first client is sent；
Recommendation information push unit, for generating the recommendation information for being directed to the target user according to the feedback information, and will
The recommendation information pushes to the second client of the target user.
11. server according to claim 10, which is characterized in that the server further includes：
Default setting unit, if being used for not receiving the target that is directed to that first client is sent in specified duration
The feedback information at family obtains the merchandise sales record under the line in shop, and will specify commodity in merchandise sales record
Information as be directed to the target user feedback information.
12. server according to claim 10, which is characterized in that the recommendation information push unit includes：
Statistical module, for counting the end article in the feedback for the end article for including in the feedback information
The number occurred in information；
Commodity screening module, for the end article to be ranked up according to the number of statistics from more to few sequence, and will
Ranking near preceding specified quantity end article information as the recommendation information.
13. server according to claim 10, it is characterised in that the feedback information receiving unit is also used to receive institute
The account information that the first client is sent is stated, the account information is for being characterized in feedback described in typing in first client
The account of the user of information.
14. server according to claim 13, which is characterized in that the server further includes：
Target account information determination unit is connecing if the commodity for recommendation information characterization are bought by the target user
Target account information associated with the commodity that the recommendation information characterizes is determined in the account information received；
Amount of money payment unit, for the amount of money award of specified amount to be sent to the associated virtual resource of target account information
Chi Zhong.
15. a kind of server, which is characterized in that the server includes memory and processor, and the memory is for storing
Computer program when the computer program is executed by the processor, is realized such as any claim in claim 1 to 9
The method.
16. a kind of method for pushing of recommendation information, which is characterized in that the method includes：
Receive the location information of target user；
The user information of the target user is sent to the first client to match with the location information, and described in reception
The feedback information for the target user that first client is sent；
The recommendation information for being directed to the target user is generated according to the feedback information, and the recommendation information is pushed to described
The second client of target user.
17. according to the method for claim 16, which is characterized in that the user information of the target user to be sent to and institute
Matched first client of rheme confidence manner of breathing includes：
It identifies shop under the corresponding line of the location information, and determines the first client that shop is bound under the line；
The user information of the target user is sent to the first client that shop is bound under the line.
18. according to the method for claim 17, which is characterized in that the user information of the target user is being sent to institute
After stating the first client that shop is bound under line, the method also includes：
If not receiving the feedback information for the target user that first client is sent in specified duration, obtain
Merchandise sales record under the line in shop, and specify the information of commodity as described in merchandise sales record
The feedback information of target user.
19. according to the method for claim 16, which is characterized in that generated according to the feedback information and used for the target
The recommendation information at family includes：
For the end article for including in the feedback information, time that the end article occurs in the feedback information is counted
Number；
The end article is ranked up according to the number of statistics from more to few sequence, and by ranking near preceding specified number
The information of an end article is measured as the recommendation information.
20. according to the method for claim 19, which is characterized in that by ranking near preceding specified quantity end article
Information as the recommendation information after, the method also includes：
If there are the commodity that the target user has bought in the specified quantity end article, the target user has been purchased
The commodity bought are rejected from the specified quantity end article, and using the information of remaining end article as the recommendation
Breath.
21. according to the method for claim 16, which is characterized in that receiving that first client sends for described
When the feedback information of target user, the method also includes：
The account information that first client is sent is received, the account information is recorded for being characterized in first client
Enter the account of the user of the feedback information.
22. according to the method for claim 21, which is characterized in that the recommendation information is being pushed to the target user
The second client after, the method also includes：
If the commodity of recommendation information characterization are bought by the target user, determined in the account information received with it is described
The associated target account information of commodity of recommendation information characterization；
The amount of money award of specified amount is sent in the associated virtualization pool of target account information.
23. a kind of server, which is characterized in that the server includes：
Location information receiving unit, for receiving the location information of target user；
Feedback information receiving unit matches for being sent to the user information of the target user with the location information
First client, and receive the feedback information for the target user that first client is sent；
Recommendation information push unit, for generating the recommendation information for being directed to the target user according to the feedback information, and will
The recommendation information pushes to the second client of the target user.
24. a kind of server, which is characterized in that the server includes memory and processor, and the memory is for storing
Computer program when the computer program is executed by the processor, is realized as any right is wanted in claim 16 to 22
Seek the method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810499454.6A CN108833488A (en) | 2018-05-23 | 2018-05-23 | A kind of method for pushing and server of recommendation information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810499454.6A CN108833488A (en) | 2018-05-23 | 2018-05-23 | A kind of method for pushing and server of recommendation information |
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| Publication Number | Publication Date |
|---|---|
| CN108833488A true CN108833488A (en) | 2018-11-16 |
Family
ID=64149015
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810499454.6A Pending CN108833488A (en) | 2018-05-23 | 2018-05-23 | A kind of method for pushing and server of recommendation information |
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| Country | Link |
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Effective date of registration: 20201022 Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant after: Innovative advanced technology Co.,Ltd. Address before: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant before: Advanced innovation technology Co.,Ltd. Effective date of registration: 20201022 Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant after: Advanced innovation technology Co.,Ltd. Address before: Greater Cayman, British Cayman Islands Applicant before: Alibaba Group Holding Ltd. |
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Application publication date: 20181116 |