CN107464163A - Information-pushing method, information push-delivery apparatus - Google Patents
Information-pushing method, information push-delivery apparatus Download PDFInfo
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- CN107464163A CN107464163A CN201710630330.2A CN201710630330A CN107464163A CN 107464163 A CN107464163 A CN 107464163A CN 201710630330 A CN201710630330 A CN 201710630330A CN 107464163 A CN107464163 A CN 107464163A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The invention provides a kind of information-pushing method, information push-delivery apparatus.Wherein, a kind of information-pushing method, including：Obtain the first data message of user；Judge whether the first data message meets presupposed information pushing condition；If the first data message meets presupposed information pushing condition, the pushed information associated with the product included in the first data message is obtained；Pushed information is pushed to user.Pass through the information-pushing method of the present invention, store on line and the purchase data and behavioral data of Xian Xia shops are combined together, more accurately user profile is provided for marketing personnel, so as to push the information customized for user, the buying experience of user is lifted, while also reaches guide product plantation and sale, is excavated, the purpose of development potential customers, the efficiency for improving production and marketing is realized, reduces the loss of product.
Description
Technical field
The present invention relates to areas of information technology, in particular to a kind of information-pushing method, a kind of information push dress
Put.
Background technology
With the rise of electric business, increasing businessman establishes online shopping mall, and newest product and work are pushed by store
Dynamic information, user stay indoors, it is possible to are got a good buy by shopping around on the net, buy well-content commodity.
The vegetables of leading green, organic concept slowly enter the visual field of the public, and one side user can order in store
Fresh vegetables and fruits, oneself make organic vegetables and fruits sumptuous meal, and another aspect user can also buy fresh squeezing fruit and vegetable juice, sand by Xian Xia shops
Product is drawn, directly tastes delicious healthy food.But because greenhouse vegetable is by planting scheme, the influence of user's request, leading vegetable
There is significant difference in fruit electric business, existing store can obtain user and check, buy data with traditional electric business in operating mode, but
The data of acquisition are limited, are difficult with these data to instruct to plant, sell, and then excavate, development potential customers.
Therefore, a kind of method of information push how is provided, lock onto target client, accurately product is believed to pushes customer
Breath, it is a major issue of current fresh market plane pair.
The content of the invention
It is contemplated that at least solves one of technical problem present in prior art or correlation technique.
Therefore, it is an aspect of the invention to propose a kind of information-pushing method.
Another aspect of the present invention is to propose a kind of information push-delivery apparatus.
Another aspect of the invention is to propose a kind of computer equipment.
Another aspect of the present invention is to propose a kind of computer-readable recording medium.
In view of this, an aspect of of the present present invention, it is proposed that a kind of information-pushing method, including：Obtain the first number of user
It is believed that breath；Judge whether the first data message meets presupposed information pushing condition；If the first data message meets that presupposed information pushes away
Condition is sent, then obtains the pushed information associated with the product included in the first data message；Pushed information is pushed to user.
According to the information-pushing method of the present invention, the first data message of user is obtained, the first data message comes from user
Online shopping mall's buying behavior data and operation behavior data, and the information such as Xian Xia shops consumer record, when user is in online business
When the behavioral data of city or Xian Xia shops meets presupposed information pushing condition, then the product with being included in the first data message is obtained
Associated pushed information, and the pushed information is sent to user.For example, if user's continuous several times purchase certain vegetables or water
Fruit, purchase number reach predetermined threshold value, can determine that user is higher to the category vegetables or fruit satisfaction, then obtain and this kind of vegetable
Fruit and vegetable juice, salad information or favor information are pushed to user corresponding to dish or fruit, facilitate user's purchase next time or purchase
Related product, increase user buy interest, increase user's viscosity；If user repeatedly checks certain product, or checks certain production
The time of product reaches preset time threshold, then when there is activity preferential, favor information is pushed to user；Equally, when user is in door
When shop or store purchase salad, fruit and vegetable juice etc. reach presupposed information pushing condition, fresh product information can also be pushed to user,
Fresh product and product planting information such as on sale, allow user to directly contact raw material；If in addition, user simultaneously store,
Purchase situation all be present in shops, then on the one hand can to user push product information, on the other hand can also to user push with
Diet, health and fitness information corresponding to the product.Technical scheme, by store on line and the purchase data and row of Xian Xia shops
It is combined together for data, more accurately user profile is provided for marketing personnel, so as to push the information customized for user, is carried
The buying experience of user is risen, while also reaches guide product plantation and sale, is excavated, the purpose of development potential customers, realization carries
The efficiency of high production and marketing, reduce the loss of product.
In addition, according to the above-mentioned information-pushing method of the present invention, there can also be technical characteristic additional as follows：
In the above-mentioned technical solutions, it is preferable that the first data message includes any one of following or its combination：Store consumption letter
Breath, store behavioural information, shops's consumption information, shops's behavioural information.
In the technical scheme, the first data message includes but is not limited to any one of following or its combination：Store on line
Consumption information, behavioural information, and the consumption information of Xian Xia shops, behavioural information.Wherein, behavioural information includes buying behavior number
According to operation behavior data, specifically, store behavioural information includes buying behavior data and operation behavior data, as user buy
The number of certain product, click check that time of certain product etc. is checked in the number of certain product or click；Consumption information includes
Store distribution information, shops's information, payment time, spending amount, consumption evaluation etc..In the specific implementation, system background can be with
Above-mentioned data are transferred, by obtaining store behavioral data on user's line, user Xian Xia shops consumer record, as user business on line
When the behavioral data of city or Xian Xia shops meets presupposed information pushing condition, targetedly commercial product recommending letter is pushed to user
Breath；Or by obtaining consumption information, as payment time is more long, but when user has higher rating, can timing should to user's push
The favor information of product, to increase the purchase interest of user, increase user's viscosity.
In any of the above-described technical scheme, it is preferable that judge whether the first data message meets presupposed information pushing condition
The step of, specifically include：Judge that user buys the number of certain product and whether is more than or equal to the first preset times, if judged result
It is yes, then the first data message meets presupposed information pushing condition.
In the technical scheme, if user's continuous several times purchase certain product, such as Fresh Juice, and buy number and reach default
Threshold value, such as 3 times, then judge user it is higher to the product customer satisfaction, can obtain the fruit and vegetable juice related to the product, salad information or
Person's favor information is pushed to user, facilitates user's purchase next time or purchase Related product, increase user buys interest, increase is used
Family viscosity；Similar fresh product information and its planting information can also be recommended to user, such as passion fruit, lemon, make user straight
Raw material are touched, experience the enjoyment that oneself makes organic vegetables and fruits sumptuous meal, are also convenient for providing the user fresh customization service；From
And an one-stop, cassette service is realized, get through on line, user's channel under line, shared data information, by specific vegetables and fruits, specific vegetable
On finished product corresponding to fruit (fruit and vegetable juice, salad), line/line under favor information be combined together, for target customer be directed to
The push of property.
It should be appreciated by those skilled in the art that the first preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the first preset times not limited to this.
In any of the above-described technical scheme, it is preferable that judge whether the first data message meets presupposed information pushing condition
The step of, specifically include：Judge that user clicks on and check whether the number of certain product is more than or equal to the second preset times, if judging
As a result it is yes, then the first data message meets presupposed information pushing condition；And/or judge user click on check certain product when
Between whether be more than or equal to preset time, if the determination result is YES, then the first data message meets presupposed information pushing condition.
In the technical scheme, if user repeatedly checks certain product, number is checked more than the second preset times, such as 3 times,
Targeted customer is then marked the user as, the favor information related to the product can be obtained, and timing is pushed to user, or
Person arranges special messenger to be linked up, and obtains feedback information, further, can instruct to sell according to feedback information；Equally, if user looks into
See that the time of certain product reaches preset time threshold, such as 5 minutes, then mark the user as targeted customer, activity is excellent having
Hui Shi, favor information is pushed to user.On the one hand facilitate user's purchase, increase buying experience, on the other hand carried for marketing personnel
For more accurately user profile, reach guidance plantation, sale, and then excavate, the purpose of development potential customers, realize and improve production and marketing
Efficiency, reduce the loss of product.
It should be appreciated by those skilled in the art that the second preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the second preset times not limited to this, the second preset times and the first preset times can be with identical in addition, can also not
Together；Equally, preset time can be configured according to marketing needs, herein only exemplified by 5 minutes, but not limited to this.
In any of the above-described technical scheme, it is preferable that the information-pushing method, in addition to：According to the first data message, really
Determine the store dispatching address information of user；Obtain and dispense production of shops's information and/or its sale similar in address information with store
Product information；The product information of similar shops's information and/or its sale is pushed to user.
In the technical scheme, according to the first data message of acquisition, the store dispatching address information of user is determined, is based on
The store dispenses address information, on the one hand to user's push most easily Xian Xia shops or the best shops of public praise, the opposing party
Face push shops product, so as to store is done shopping, store dispatching done shopping with shops the characteristics of combine, make store do shopping to
Shops spreads, and so as to lift the purchase experiences of user, gets through on line, user's channel under line, shared data information, is marketing personnel
More accurately user profile is provided, targetedly pushed for target customer.In any of the above-described technical scheme, preferably
Ground, pushed information include any one of following or its combination：Product information, product favor information, product growth information, with product phase
Corresponding diet and/or health and fitness information.
In the technical scheme, pushed information includes but is not limited to any one of following or its combination：Product information, product are excellent
Favour information, product growth information, the diet and/or health and fitness information corresponding with product.In the specific implementation, obtain on user's line
The information such as store behavioral data, user Xian Xia shops consumer record, when user's behavioral data of store or Xian Xia shops on line
When meeting presupposed information pushing condition, targetedly to user customized information, such as product coupon, product planting information, with
And the diet related to product or health and fitness information etc., so as to realize an one-stop, cassette service, get through on line, user's canal under line
Road, shared data information, by finished product corresponding to specific products, specific products (such as fruit and vegetable juice, salad), line/line under preferential letter
Breath is combined together, and is targetedly pushed for target customer；Meanwhile reach guidance plantation, sale, and then excavate,
Develop the purpose of potential customers, realize the efficiency for improving production and marketing, reduce the loss of product.
Another aspect of the present invention, it is proposed that a kind of information push-delivery apparatus, including：First acquisition unit, used for obtaining
First data message at family；Judging unit, for judging whether the first data message meets presupposed information pushing condition；Second obtains
Unit is taken, if meeting presupposed information pushing condition for the first data message, obtains the production with being included in the first data message
The pushed information of condition association；Push unit, for pushed information to be pushed into user.
According to the information push-delivery apparatus of the present invention, the first data message of user is obtained, the first data message comes from user
Online shopping mall's buying behavior data and operation behavior data, and the information such as Xian Xia shops consumer record, when user is in online business
When the behavioral data of city or Xian Xia shops meets presupposed information pushing condition, then the product with being included in the first data message is obtained
Associated pushed information, and the pushed information is sent to user.For example, if user's continuous several times purchase certain vegetables or water
Fruit, purchase number reach predetermined threshold value, can determine that user is higher to the category vegetables or fruit satisfaction, then obtain and this kind of vegetable
Fruit and vegetable juice, salad information or favor information are pushed to user corresponding to dish or fruit, facilitate user's purchase next time or purchase
Related product, increase user buy interest, increase user's viscosity；If user repeatedly checks certain product, or checks certain production
The time of product reaches preset time threshold, then when there is activity preferential, favor information is pushed to user；Equally, when user is in door
When shop or store purchase salad, fruit and vegetable juice etc. reach presupposed information pushing condition, fresh product information can also be pushed to user,
Fresh product and product planting information such as on sale, allow user to directly contact raw material；If in addition, user simultaneously store,
Purchase situation all be present in shops, then on the one hand can to user push product information, on the other hand can also to user push with
Diet, health and fitness information corresponding to the product.Technical scheme, by store on line and the purchase data and row of Xian Xia shops
It is combined together for data, more accurately user profile is provided for marketing personnel, so as to push the information customized for user, is carried
The buying experience of user is risen, while also reaches guide product plantation and sale, is excavated, the purpose of development potential customers, realization carries
The efficiency of high production and marketing, reduce the loss of product.
In the above-mentioned technical solutions, it is preferable that the first data message includes any one of following or its combination：Consume number in store
According to, store behavioral data, shops's consumption data, shops's behavioural information.
In the technical scheme, the first data message includes but is not limited to any one of following or its combination：Store on line
Consumption information, behavioural information, and the consumption information of Xian Xia shops, behavioural information.Wherein, behavioural information includes buying behavior number
According to operation behavior data, specifically, store behavioural information includes buying behavior data and operation behavior data, as user buy
The number of certain product, click check that time of certain product etc. is checked in the number of certain product or click；Consumption information includes
Store distribution information, shops's information, payment time, spending amount, consumption evaluation etc..In the specific implementation, system background can be with
Above-mentioned data are transferred, by obtaining store behavioral data on user's line, user Xian Xia shops consumer record, as user business on line
When the behavioral data of city or Xian Xia shops meets presupposed information pushing condition, targetedly commercial product recommending letter is pushed to user
Breath；Or by obtaining consumption information, as payment time is more long, but when user has higher rating, can timing should to user's push
The favor information of product, to increase the purchase interest of user, increase user's viscosity.
In any of the above-described technical scheme, it is preferable that judging unit, be specifically used for：Judge that user buys certain product
Whether number is more than or equal to the first preset times, and if the determination result is YES, then the first data message meets that presupposed information pushes bar
Part.
In the technical scheme, if user's continuous several times purchase certain product, such as Fresh Juice, and buy number and reach default
Threshold value, such as 3 times, then judge user it is higher to the product customer satisfaction, can obtain the fruit and vegetable juice related to the product, salad information or
Person's favor information is pushed to user, facilitates user's purchase next time or purchase Related product, increase user buys interest, increase is used
Family viscosity；Similar fresh product information and its planting information can also be recommended to user, such as passion fruit, lemon, make user straight
Raw material are touched, experience the enjoyment that oneself makes organic vegetables and fruits sumptuous meal, are also convenient for providing the user fresh customization service；From
And an one-stop, cassette service is realized, get through on line, user's channel under line, shared data information, by specific vegetables and fruits, specific vegetable
On finished product corresponding to fruit (fruit and vegetable juice, salad), line/line under favor information be combined together, for target customer be directed to
The push of property.
It should be appreciated by those skilled in the art that the first preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the first preset times not limited to this.
In any of the above-described technical scheme, it is preferable that judging unit, be specifically used for：Judge that user clicks on and check certain production
Whether the number of product is more than or equal to the second preset times, and if the determination result is YES, then the first data message meets that presupposed information pushes away
Send condition；And/or judge that user clicks on and check whether the time of certain product is more than or equal to preset time, if judged result is
It is that then the first data message meets presupposed information pushing condition.
In the technical scheme, if user repeatedly checks certain product, number is checked more than the second preset times, such as 3 times,
Targeted customer is then marked the user as, the favor information related to the product can be obtained, and timing is pushed to user, or
Person arranges special messenger to be linked up, and obtains feedback information, further, can instruct to sell according to feedback information；Equally, if user looks into
See that the time of certain product reaches preset time threshold, such as 5 minutes, then mark the user as targeted customer, activity is excellent having
Hui Shi, favor information is pushed to user.On the one hand facilitate user's purchase, increase buying experience, on the other hand carried for marketing personnel
For more accurately user profile, reach guidance plantation, sale, and then excavate, the purpose of development potential customers, realize and improve production and marketing
Efficiency, reduce the loss of product.
It should be appreciated by those skilled in the art that the second preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the second preset times not limited to this, the second preset times and the first preset times can be with identical in addition, can also not
Together；Equally, preset time can be configured according to marketing needs, herein only exemplified by 5 minutes, but not limited to this.
In any of the above-described technical scheme, it is preferable that first acquisition unit, it is additionally operable to according to the first data message, it is determined that
The store dispatching address information of user；Second acquisition unit, is additionally operable to obtain and store dispenses shops similar in address information and believed
The product information of breath and/or its sale；Push unit, it is additionally operable to the product information by similar shops's information and/or its sale
It is pushed to user.
In the technical scheme, in the technical scheme, according to the first data message of acquisition, determine that the store of user is matched somebody with somebody
Address information is sent, address information is dispensed based on the store, on the one hand most easily Xian Xia shops or public praise be most to user's push
Good shops, on the other hand pushes the product of shops, so as to store be done shopping, store dispenses the characteristics of being done shopping with shops and combined
Come, store is done shopping and spread to shops, so as to lift the purchase experiences of user, got through on line, user's channel under line, shared data
Information, more accurately user profile is provided for marketing personnel, is targetedly pushed for target customer.
In any of the above-described technical scheme, it is preferable that pushed information includes any one of following or its combination：Product information,
Product favor information, product growth information, the diet and/or health and fitness information corresponding with product.
In the technical scheme, pushed information includes but is not limited to any one of following or its combination：Product information, product are excellent
Favour information, product growth information, the diet and/or health and fitness information corresponding with product.In the specific implementation, obtain on user's line
The information such as store behavioral data, user Xian Xia shops consumer record, when user's behavioral data of store or Xian Xia shops on line
When meeting presupposed information pushing condition, targetedly to user customized information, such as product coupon, product planting information, with
And the diet related to product or health and fitness information etc., so as to realize an one-stop, cassette service, get through on line, user's canal under line
Road, shared data information, by finished product corresponding to specific products, specific products (such as fruit and vegetable juice, salad), line/line under preferential letter
Breath is combined together, and is targetedly pushed for target customer；Meanwhile reach guidance plantation, sale, and then excavate,
Develop the purpose of potential customers, realize the efficiency for improving production and marketing, reduce the loss of product.
Another aspect of the invention, it is proposed that a kind of computer equipment, including memory, processor and it is stored in memory
Computer program that is upper and can running on a processor, the information push that processor is used to perform in any technical scheme as described above
The step of method.
According to the computer equipment of the present invention, when the computer program stored on its memory is executed by processor, realize
The step of information-pushing method in any technical scheme as described above, thus with the information in any technical scheme as described above
The whole beneficial effect of method for pushing, will not be repeated here.
Another aspect of the present invention, it is proposed that a kind of computer-readable recording medium, be stored thereon with computer program, count
Calculation machine program realizes the step of information-pushing method in any technical scheme as described above when being executed by processor.
It is real when the computer program stored thereon is executed by processor according to the computer-readable recording medium of the present invention
The step of having showed the information-pushing method in any technical scheme as described above, thus with the letter in any technical scheme as described above
The whole beneficial effect of method for pushing is ceased, will not be repeated here.
The additional aspect and advantage of the present invention will become obvious in following description section, or the practice by the present invention
Recognize.
Brief description of the drawings
The above-mentioned and/or additional aspect and advantage of the present invention will become in the description from combination accompanying drawings below to embodiment
Substantially and it is readily appreciated that, wherein：
Fig. 1 shows the schematic flow sheet of information-pushing method according to an embodiment of the invention；
Fig. 2 shows the schematic flow sheet of information-pushing method according to another embodiment of the invention；
Fig. 3 shows the schematic flow sheet of information-pushing method according to still a further embodiment；
Fig. 4 shows the schematic flow sheet of information-pushing method according to still another embodiment of the invention；
Fig. 5 shows the schematic block diagram of information push-delivery apparatus according to an embodiment of the invention；
Fig. 6 shows the schematic diagram of computer equipment according to an embodiment of the invention.
Embodiment
It is below in conjunction with the accompanying drawings and specific real in order to be more clearly understood that the above objects, features and advantages of the present invention
Mode is applied the present invention is further described in detail.It should be noted that in the case where not conflicting, the implementation of the application
Feature in example and embodiment can be mutually combined.
Many details are elaborated in the following description to facilitate a thorough understanding of the present invention, still, the present invention may be used also
To be different from other modes described here using other to implement, therefore, protection scope of the present invention is not by described below
Specific embodiment limitation.
As shown in figure 1, the schematic flow sheet of information-pushing method according to an embodiment of the invention.Wherein, the letter
Breath method for pushing includes：
Step 102, the first data message of user is obtained；
Step 104, judge whether the first data message meets presupposed information pushing condition；
Step 106, if the first data message meets presupposed information pushing condition, obtain with being included in the first data message
The associated pushed information of product；
Step 108, pushed information is pushed to user.
Information-pushing method provided by the invention, obtains the first data message of user, and the first data message comes from user
Online shopping mall's buying behavior data and operation behavior data, and the information such as Xian Xia shops consumer record, when user is in online business
When the behavioral data of city or Xian Xia shops meets presupposed information pushing condition, then the product with being included in the first data message is obtained
Associated pushed information, and the pushed information is sent to user.For example, if user's continuous several times purchase certain vegetables or water
Fruit, purchase number reach predetermined threshold value, can determine that user is higher to the category vegetables or fruit satisfaction, then obtain and this kind of vegetable
Fruit and vegetable juice, salad information or favor information are pushed to user corresponding to dish or fruit, facilitate user's purchase next time or purchase
Related product, increase user buy interest, increase user's viscosity；If user repeatedly checks certain product, or checks certain production
The time of product reaches preset time threshold, then when there is activity preferential, favor information is pushed to user；Equally, when user is in door
When shop or store purchase salad, fruit and vegetable juice etc. reach presupposed information pushing condition, fresh product information can also be pushed to user,
Fresh product and product planting information such as on sale, allow user to directly contact raw material；If in addition, user simultaneously store,
Purchase situation all be present in shops, then on the one hand can to user push product information, on the other hand can also to user push with
Diet, health and fitness information corresponding to the product.Embodiments of the invention, by the purchase data and behavior of store on line and Xian Xia shops
Data are combined together, and more accurately user profile is provided for marketing personnel, so as to push the information customized, lifting for user
The buying experience of user, while also reach guide product plantation and sale, excavate, the purpose of development potential customers, realize and improve
The efficiency of production and marketing, reduce the loss of product.
In the above embodiment, it is preferable that the first data message includes any one of following or its combination：Store consumption letter
Breath, store behavioural information, shops's consumption information, shops's behavioural information.
In this embodiment, the first data message includes but is not limited to any one of following or its combination：Store disappears on line
Charge information, behavioural information, and the consumption information of Xian Xia shops, behavioural information.Wherein, behavioural information includes buying behavior data
With operation behavior data, specifically, store behavioural information includes buying behavior data and operation behavior data, as user buys certain
The number of kind product, click check that time of certain product etc. is checked in the number of certain product or click；Consumption information includes business
City distribution information, shops's information, payment time, spending amount, consumption evaluation etc..In the specific implementation, system background can be adjusted
Above-mentioned data are taken, by obtaining store behavioral data on user's line, user Xian Xia shops consumer record, when user store on line
Or the behavioral data of Xian Xia shops targetedly pushes commercial product recommending information when meeting presupposed information pushing condition to user；
Or by obtaining consumption information, as payment time is more long, but when user has higher rating, can timing push the product to user
Favor information, to increase the purchase interest of user, increase user's viscosity.
As shown in Fig. 2 the schematic flow sheet of information-pushing method according to another embodiment of the invention.Wherein, should
Information-pushing method includes：
Step 202, the first data message of user is obtained, the first data message includes any one of following or its combination：Business
City consumption information, store behavioural information, shops's consumption information, shops's behavioural information；
Step 204, judge that user buys the number of certain product and whether is more than or equal to the first preset times；
Step 206, if the determination result is YES, then the first data message meets presupposed information pushing condition, obtains and first
The pushed information that the product included in data message is associated；
Step 208, pushed information is pushed to user.
In this embodiment, if user's continuous several times purchase certain product, such as Fresh Juice, and buy number and reach default threshold
Value, such as 3 times, then judge user it is higher to the product customer satisfaction, can obtain the fruit and vegetable juice related to the product, salad information or
Favor information is pushed to user, facilitates user's purchase next time or purchase Related product, and increase user buys interest, increase user
Viscosity；Similar fresh product information and its planting information can also be recommended to user, such as passion fruit, lemon, make user direct
Raw material are touched, experience the enjoyment that oneself makes organic vegetables and fruits sumptuous meal, are also convenient for providing the user fresh customization service；So as to
An one-stop, cassette service is realized, is got through on line, user's channel under line, shared data information, by specific vegetables and fruits, specific vegetables and fruits
On corresponding finished product (fruit and vegetable juice, salad), line/line under favor information be combined together, carried out for target customer targeted
Push.
It should be appreciated by those skilled in the art that the first preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the first preset times not limited to this.
As shown in figure 3, the schematic flow sheet of information-pushing method according to still a further embodiment.Wherein, should
Information-pushing method includes：
Step 302, the first data message of user is obtained, the first data message includes any one of following or its combination：Business
City consumption information, store behavioural information, shops's consumption information, shops's behavioural information；
Step 304, judge that user clicks on and check whether the number of certain product is more than or equal to the second preset times；
Step 306, if the determination result is YES, then the first data message meets presupposed information pushing condition, obtains and first
The pushed information that the product included in data message is associated；
Step 308, judge that user clicks on and check whether the time of the product is more than or equal to preset time；If judged result is
It is then to perform step 306；
Step 310, pushed information is pushed to user.
In this embodiment, if user repeatedly checks certain product, number is checked more than the second preset times, such as 3 times, then
Targeted customer is marked the user as, the favor information related to the product can be obtained, and timing is pushed to user, or
Arrange special messenger to be linked up, obtain feedback information, further, can instruct to sell according to feedback information；Equally, if user checks
The time of certain product reaches preset time threshold, such as 5 minutes, then marks the user as targeted customer, and having, activity is preferential
When, push favor information to user.On the one hand facilitate user's purchase, increase buying experience, on the other hand provided for marketing personnel
More accurately user profile, reach guidance plantation, sale, and then excavate, the purpose of development potential customers, realize and improve production and marketing
Efficiency, reduce the loss of product.
It should be appreciated by those skilled in the art that the second preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the second preset times not limited to this, the second preset times and the first preset times can be with identical in addition, can also not
Together；Equally, preset time can be configured according to marketing needs, herein only exemplified by 5 minutes, but not limited to this.
As shown in figure 4, the schematic flow sheet of information-pushing method according to still another embodiment of the invention.Wherein, should
Information-pushing method includes：
Step 402, the first data message of user is obtained, the first data message includes any one of following or its combination：Business
City consumption information, store behavioural information, shops's consumption information, shops's behavioural information；
Step 404, according to the first data message, determine that the store of user dispenses address information；
Step 406, obtain and dispense shops's information similar in address information and/or product information of its sale with store；
Step 408, the product information of similar shops's information and/or its sale is pushed to user.
In this embodiment, according to the first data message of acquisition, determine that the store of user dispenses address information, based on this
Store dispenses address information, on the one hand to user's push most easily Xian Xia shops or the best shops of public praise, on the other hand
Push shops product, so as to store is done shopping, store dispatching done shopping with shops the characteristics of combine, store is done shopping to door
Shop is spread, and so as to lift the purchase experiences of user, is got through on line, user's channel under line, shared data information, is carried for marketing personnel
For more accurately user profile, targetedly pushed for target customer.
In any of the above-described embodiment, it is preferable that pushed information includes any one of following or its combination：Product information, production
Product favor information, product growth information, the diet and/or health and fitness information corresponding with product.
In this embodiment, pushed information includes but is not limited to any one of following or its combination：Product information, product are preferential
Information, product growth information, the diet and/or health and fitness information corresponding with product.In the specific implementation, business on user's line is obtained
The information such as city behavioral data, user Xian Xia shops consumer record, as user, the behavioral data of store or Xian Xia shops accords with line
When closing presupposed information pushing condition, targetedly to user customized information, such as product coupon, product planting information, and
The diet related to product or health and fitness information etc., so as to realize an one-stop, cassette service, get through on line, user's channel under line,
Shared data information, by finished product corresponding to specific products, specific products (such as fruit and vegetable juice, salad), line/line under favor information knot
It is combined, is targetedly pushed for target customer；Meanwhile reach guidance plantation, sale, and then excavate, development
The purpose of potential customers, the efficiency for improving production and marketing is realized, reduces the loss of product.
As shown in figure 5, the schematic block diagram of information push-delivery apparatus according to an embodiment of the invention.Wherein, the information
Pusher 500, including：
First acquisition unit 502, for obtaining the first data message of user；
Judging unit 504, for judging whether the first data message meets presupposed information pushing condition；
Second acquisition unit 506, if meeting presupposed information pushing condition for the first data message, obtain and the first number
It is believed that the pushed information that the product included in breath is associated；
Push unit 508, for pushed information to be pushed into user.
Information push-delivery apparatus 500 provided by the invention, obtain the first data message of user, and the first data message is used by oneself
Family online shopping mall buying behavior data and operation behavior data, and the information such as Xian Xia shops consumer record, when user is online
When the behavioral data of store or Xian Xia shops meets presupposed information pushing condition, then the production with being included in the first data message is obtained
The pushed information of condition association, and the pushed information is sent to user.For example, if user's continuous several times purchase certain vegetables or water
Fruit, purchase number reach predetermined threshold value, can determine that user is higher to the category vegetables or fruit satisfaction, then obtain and this kind of vegetable
Fruit and vegetable juice, salad information or favor information are pushed to user corresponding to dish or fruit, facilitate user's purchase next time or purchase
Related product, increase user buy interest, increase user's viscosity；If user repeatedly checks certain product, or checks certain production
The time of product reaches preset time threshold, then when there is activity preferential, favor information is pushed to user；Equally, when user is in door
When shop or store purchase salad, fruit and vegetable juice etc. reach presupposed information pushing condition, fresh product information can also be pushed to user,
Fresh product and product planting information such as on sale, allow user to directly contact raw material；If in addition, user simultaneously store,
Purchase situation all be present in shops, then on the one hand can to user push product information, on the other hand can also to user push with
Diet, health and fitness information corresponding to the product.Embodiments of the invention, by the purchase data and behavior of store on line and Xian Xia shops
Data are combined together, and more accurately user profile is provided for marketing personnel, so as to push the information customized, lifting for user
The buying experience of user, while also reach guide product plantation and sale, excavate, the purpose of development potential customers, realize and improve
The efficiency of production and marketing, reduce the loss of product.
In the above embodiment, it is preferable that the first data message includes any one of following or its combination：Consume number in store
According to, store behavioral data, shops's consumption data, shops's behavioural information.
In this embodiment, the first data message includes but is not limited to any one of following or its combination：Store disappears on line
Charge information, behavioural information, and the consumption information of Xian Xia shops, behavioural information.Wherein, behavioural information includes buying behavior data
With operation behavior data, specifically, store behavioural information includes buying behavior data and operation behavior data, as user buys certain
The number of kind product, click check that time of certain product etc. is checked in the number of certain product or click；Consumption information includes business
City distribution information, shops's information, payment time, spending amount, consumption evaluation etc..In the specific implementation, system background can be adjusted
Above-mentioned data are taken, by obtaining store behavioral data on user's line, user Xian Xia shops consumer record, when user store on line
Or the behavioral data of Xian Xia shops targetedly pushes commercial product recommending information when meeting presupposed information pushing condition to user；
Or by obtaining consumption information, as payment time is more long, but when user has higher rating, can timing push the product to user
Favor information, to increase the purchase interest of user, increase user's viscosity.
In the above embodiment, it is preferable that judging unit 504, is specifically used for：Judge that user buys the number of certain product
Whether the first preset times are more than or equal to, if the determination result is YES, then the first data message meets presupposed information pushing condition.
In this embodiment, if user's continuous several times purchase certain product, such as Fresh Juice, and buy number and reach default threshold
Value, such as 3 times, then judge user it is higher to the product customer satisfaction, can obtain the fruit and vegetable juice related to the product, salad information or
Favor information is pushed to user, facilitates user's purchase next time or purchase Related product, and increase user buys interest, increase user
Viscosity；Similar fresh product information and its planting information can also be recommended to user, such as passion fruit, lemon, make user direct
Raw material are touched, experience the enjoyment that oneself makes organic vegetables and fruits sumptuous meal, are also convenient for providing the user fresh customization service；So as to
An one-stop, cassette service is realized, is got through on line, user's channel under line, shared data information, by specific vegetables and fruits, specific vegetables and fruits
On corresponding finished product (fruit and vegetable juice, salad), line/line under favor information be combined together, carried out for target customer targeted
Push.
It should be appreciated by those skilled in the art that the first preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the first preset times not limited to this.
In the above embodiment, it is preferable that judging unit 504, is specifically used for：Judge that user clicks on and check certain product
Whether number is more than or equal to the second preset times, and if the determination result is YES, then the first data message meets that presupposed information pushes bar
Part；And/or judge that user clicks on and check whether the time of certain product is more than or equal to preset time, if the determination result is YES, then
First data message meets presupposed information pushing condition.
In this embodiment, if user repeatedly checks certain product, number is checked more than the second preset times, such as 3 times, then
Targeted customer is marked the user as, the favor information related to the product can be obtained, and timing is pushed to user, or
Arrange special messenger to be linked up, obtain feedback information, further, can instruct to sell according to feedback information；Equally, if user checks
The time of certain product reaches preset time threshold, such as 5 minutes, then marks the user as targeted customer, and having, activity is preferential
When, push favor information to user.On the one hand facilitate user's purchase, increase buying experience, on the other hand provided for marketing personnel
More accurately user profile, reach guidance plantation, sale, and then excavate, the purpose of development potential customers, realize and improve production and marketing
Efficiency, reduce the loss of product.
It should be appreciated by those skilled in the art that the second preset times can be configured according to marketing needs, herein only with 3 times
Exemplified by, but the second preset times not limited to this, the second preset times and the first preset times can be with identical in addition, can also not
Together；Equally, preset time can be configured according to marketing needs, herein only exemplified by 5 minutes, but not limited to this.
In the above embodiment, it is preferable that first acquisition unit 502, is additionally operable to, according to the first data message, determine user
Store dispatching address information；Second acquisition unit 506, is additionally operable to obtain and store dispenses shops's information similar in address information
And/or the product information of its sale；Push unit 508, it is additionally operable to the product information by similar shops's information and/or its sale
It is pushed to user.
In this embodiment, according to the first data message of acquisition, determine that the store of user dispenses address information, based on this
Store dispenses address information, on the one hand to user's push most easily Xian Xia shops or the best shops of public praise, on the other hand
Push shops product, so as to store is done shopping, store dispatching done shopping with shops the characteristics of combine, store is done shopping to door
Shop is spread, and so as to lift the purchase experiences of user, is got through on line, user's channel under line, shared data information, is carried for marketing personnel
For more accurately user profile, targetedly pushed for target customer.
In the above embodiment, it is preferable that pushed information includes any one of following or its combination：Product information, product are excellent
Favour information, product growth information, the diet and/or health and fitness information corresponding with product.
In this embodiment, pushed information includes but is not limited to any one of following or its combination：Product information, product are preferential
Information, product growth information, the diet and/or health and fitness information corresponding with product.In the specific implementation, business on user's line is obtained
The information such as city behavioral data, user Xian Xia shops consumer record, as user, the behavioral data of store or Xian Xia shops accords with line
When closing presupposed information pushing condition, targetedly to user customized information, such as product coupon, product planting information, and
The diet related to product or health and fitness information etc., so as to realize an one-stop, cassette service, get through on line, user's channel under line,
Shared data information, by finished product corresponding to specific products, specific products (such as fruit and vegetable juice, salad), line/line under favor information knot
It is combined, is targetedly pushed for target customer；Meanwhile reach guidance plantation, sale, and then excavate, development
The purpose of potential customers, the efficiency for improving production and marketing is realized, reduces the loss of product.
As shown in fig. 6, the schematic diagram of computer equipment according to an embodiment of the invention.The computer equipment 1 wraps
Include memory 12, processor 14 and be stored in the computer program that can be run on memory 12 and on processor 14, processor
14 are used to performing such as the step of information-pushing method in above-mentioned any embodiment.
Computer equipment 1 provided by the invention, when the computer program stored on its memory 12 is performed by processor 14,
Realize such as the step of information-pushing method in above-mentioned any embodiment, thus with such as the information in above-mentioned any embodiment
The whole beneficial effect of method for pushing, will not be repeated here.
Another aspect of the present invention, it is proposed that a kind of computer-readable recording medium, be stored thereon with computer program, count
Calculation machine program is realized when being executed by processor such as the step of information-pushing method in above-mentioned any embodiment.
Computer-readable recording medium provided by the invention, it is real when the computer program stored thereon is executed by processor
Show such as the step of information-pushing method in above-mentioned any embodiment, thus pushed away with such as the information in above-mentioned any embodiment
The whole beneficial effect of delivery method, will not be repeated here.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (12)
- A kind of 1. information-pushing method, it is characterised in that including：Obtain the first data message of user；Judge whether first data message meets presupposed information pushing condition；If first data message meets the presupposed information pushing condition, obtain with being included in first data message The associated pushed information of product；The pushed information is pushed to user.
- 2. information-pushing method according to claim 1, it is characterised in thatFirst data message includes any one of following or its combination：Store consumption information, store behavioural information, shops's consumption Information, shops's behavioural information.
- 3. information-pushing method according to claim 2, it is characterised in that described whether to judge first data message The step of meeting presupposed information pushing condition, specifically include：Judge that user buys the number of certain product and whether is more than or equal to the first preset times, it is if the determination result is YES, then described First data message meets the presupposed information pushing condition.
- 4. information-pushing method according to claim 2, it is characterised in that described whether to judge first data message The step of meeting presupposed information pushing condition, specifically include：Judge that user clicks on and check whether the number of certain product is more than or equal to the second preset times, if the determination result is YES, then First data message meets the presupposed information pushing condition；And/orJudge that user clicks on and check whether the time of certain product is more than or equal to preset time, it is if the determination result is YES, then described First data message meets the presupposed information pushing condition.
- 5. the information-pushing method according to any one of claim 2 to 4, it is characterised in that also include：According to described One data message, determine the store dispatching address information of user；Obtain and dispense shops's information similar in address information and/or product information of its sale with the store；The product information of similar shops's information and/or its sale is pushed to user.
- 6. information-pushing method according to any one of claim 1 to 4, it is characterised in thatThe pushed information includes any one of following or its combination：Product information, product favor information, product growth information, with The product corresponding diet and/or health and fitness information.
- A kind of 7. information push-delivery apparatus, it is characterised in that including：First acquisition unit, for obtaining the first data message of user；Judging unit, for judging whether first data message meets presupposed information pushing condition；Second acquisition unit, if meeting the presupposed information pushing condition for first data message, obtain with it is described The pushed information that the product included in first data message is associated；Push unit, for the pushed information to be pushed into user.
- 8. information push-delivery apparatus according to claim 7, it is characterised in thatFirst data message includes any one of following or its combination：Store consumption information, store behavioural information, shops's consumption Information, shops's behavioural information.
- 9. information push-delivery apparatus according to claim 8, it is characterised in that the judging unit, be specifically used for：Judge that user buys the number of certain product and whether is more than or equal to the first preset times, it is if the determination result is YES, then described First data message meets the presupposed information pushing condition.
- 10. information push-delivery apparatus according to claim 8, it is characterised in that the judging unit, be specifically used for：Judge that user clicks on and check whether the number of certain product is more than or equal to the second preset times, if the determination result is YES, then First data message meets the presupposed information pushing condition；And/orJudge that user clicks on and check whether the time of certain product is more than or equal to preset time, it is if the determination result is YES, then described First data message meets the presupposed information pushing condition.
- 11. the information push-delivery apparatus according to any one of claim 8 to 10, it is characterised in thatThe first acquisition unit, it is additionally operable to, according to first data message, determine the store dispatching address information of user；The second acquisition unit, is additionally operable to obtain and the store dispenses shops's information similar in address information and/or its pin The product information sold；The push unit, it is additionally operable to the product information of similar shops's information and/or its sale being pushed to user.
- 12. the information push-delivery apparatus according to any one of claim 7 to 10, it is characterised in thatThe pushed information includes any one of following or its combination：Product information, product favor information, product growth information, with The product corresponding diet and/or health and fitness information.
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| CN201710630330.2A CN107464163A (en) | 2017-07-28 | 2017-07-28 | Information-pushing method, information push-delivery apparatus |
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| CN108833488A (en) * | 2018-05-23 | 2018-11-16 | 阿里巴巴集团控股有限公司 | A kind of method for pushing and server of recommendation information |
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| CN109255675A (en) * | 2018-08-09 | 2019-01-22 | 北京三快在线科技有限公司 | Information displaying method, device and electronic equipment |
| CN110751537A (en) * | 2019-09-29 | 2020-02-04 | 深圳市云积分科技有限公司 | Online and offline intelligent marketing method and device |
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