CN112348570A - Automatic advertisement configuration system and method - Google Patents
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Abstract
The invention discloses an automatic advertisement configuration system and method, and relates to the technical field of digital information. The automatic advertisement configuration system comprises: a letter dispatching system module, an artificial intelligence data acquisition system module and a terminal system module, the artificial intelligence data acquisition system module is used for acquiring the characteristic information of the target population, the characteristic information of the advertisement area is obtained according to the characteristic information of the target population, the letter dispatching system module matches the advertisement in the resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, the terminal system module controls the display screen to display the advertisement suitable for the target population according to the updated advertisement configuration, the matching degree and efficiency of advertisement putting are improved by adopting artificial intelligence recognition and analysis capability, the problem that the advertisement content is not necessarily suitable for the target population when the advertisement propagation mode faces different audience populations and environments in the prior art is solved, the technical problem that the advertisement resources can not be effectively utilized is solved, the dynamic distribution of the advertisement content is realized, and the advertisement putting effect is improved.
Description
Technical Field
The invention relates to the technical field of digital information, in particular to an automatic advertisement configuration system and method.
Background
With the development of advertisement services and internet technologies, various display screens are provided for customers in places such as buses, platforms, elevator entrances, markets, supermarkets and the like, so that the purposes of guiding, spreading brands and increasing sales are achieved. The existing advertisement screen plays fixed advertisement content stored in the terminal equipment, and the advertisement is played circularly according to the configuration list. When the advertisement propagation mode faces different audience populations and environments, the played advertisement content is not necessarily suitable for target populations, so that the advertisement resources cannot be effectively utilized.
The above is only for the purpose of assisting understanding of the technical aspects of the present invention, and does not represent an admission that the above is prior art.
Disclosure of Invention
The invention mainly aims to provide an automatic advertisement configuration system and method, and aims to solve the technical problem that advertisement content is not necessarily suitable for target crowds and advertisement resources cannot be effectively utilized when different audience crowds and environments are faced by an advertisement propagation mode in the prior art.
In order to achieve the above object, the present invention provides an advertisement automatic configuration system, including: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module;
the artificial intelligence data acquisition system module is used for acquiring target crowd characteristic information, acquiring advertisement area characteristic information according to the target crowd characteristic information and sending the advertisement area characteristic information to the information dispatching system module;
the signaling scheduling system module is used for receiving the characteristic information of the advertisement area, matching advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sending the updated advertisement configuration to the terminal system module;
and the terminal system module is used for receiving the updated advertisement configuration and controlling a display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
Optionally, the artificial intelligence data acquisition system module comprises an image acquisition module and an artificial intelligence big data operation module;
the image acquisition module is used for carrying out multi-point image acquisition on the crowd in the advertisement delivery area to obtain face image information and sending the face image information to the artificial intelligence big data operation module;
the artificial intelligence big data operation module is used for receiving the face image information, carrying out artificial intelligence big data identification on the face image information, analyzing according to an identification result to obtain advertisement area characteristic information, and sending the advertisement area characteristic information to the information sending and dispatching system module through a preset network protocol.
Optionally, the signaling scheduling system module includes a scheduling module;
the scheduling module is used for receiving the characteristic information of the advertisement area, carrying out refinement analysis on the characteristic information of the advertisement area, matching advertisements in the resource server according to the result of the refinement analysis to obtain updated advertisement configuration, and sending the updated advertisement configuration to the terminal system module.
Optionally, the terminal system module includes: the system comprises a resource retrieval module and an advertisement playing module;
the resource retrieval module is used for receiving the updated advertisement configuration, retrieving a resource file to be played in the resource server according to the updated advertisement configuration, downloading the resource file to be played, and sending the downloaded resource file to be played to the advertisement playing module;
and the advertisement playing module is used for receiving the resource file to be played and controlling a display screen to display the advertisement suitable for the target crowd according to the resource file to be played.
Optionally, the signaling scheduling system module further includes: a resource management module and a program configuration module;
the resource management module is used for acquiring advertisement resources, extracting key information of the advertisement resources and generating labels corresponding to the advertisement resources according to the key information;
the program configuration module is used for arranging the advertisement resources according to the labels corresponding to the advertisement resources to generate an advertisement program group;
the scheduling module is further configured to receive the advertisement area characteristic information, perform refinement analysis on the advertisement area characteristic information, match a program group in the advertisement program group according to a result of the refinement analysis, obtain an updated advertisement configuration according to the matched program group, and send the updated advertisement configuration to the terminal system module.
In addition, to achieve the above object, the present invention further provides an advertisement automatic configuration method, where the advertisement automatic configuration method is applied to an advertisement automatic configuration system, and the advertisement automatic configuration system includes: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module;
the automatic advertisement configuration method comprises the following steps:
the artificial intelligence data acquisition system module acquires target crowd characteristic information, acquires advertisement area characteristic information according to the target crowd characteristic information, and sends the advertisement area characteristic information to the information dispatching system module;
the information dispatching system module receives the characteristic information of the advertisement area, matches advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module;
and the terminal system module receives the updated advertisement configuration and controls a display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
Optionally, the artificial intelligence data acquisition system module comprises an image acquisition module and an artificial intelligence big data operation module;
the artificial intelligence data acquisition system module obtains target crowd characteristic information, obtains advertisement area characteristic information according to the target crowd characteristic information, and sends the advertisement area characteristic information to the letter dispatching system module, includes:
the image acquisition module acquires multi-point images of crowds in an advertisement delivery area to obtain face image information and sends the face image information to the artificial intelligence big data operation module;
the artificial intelligence big data operation module receives the face image information, carries out artificial intelligence big data identification on the face image information, obtains advertisement area characteristic information according to the identification result, and sends the advertisement area characteristic information to the information sending and dispatching system module through a preset network protocol.
Optionally, the signaling scheduling system module includes a scheduling module;
the said letter sends the dispatch system module and receives the said advertising area characteristic information, match the advertisement in the resource server according to the said advertising area characteristic information, get the newer advertisement configuration, and send the said newer advertisement configuration to the said terminal system module, including:
the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches advertisements in the resource server according to the result of the thinning analysis to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module.
Optionally, the terminal system module includes: the system comprises a resource retrieval module and an advertisement playing module;
the terminal system module receives the updated advertisement configuration and controls a display screen to display advertisements suitable for target crowds according to the updated advertisement configuration, and the method comprises the following steps:
the resource retrieval module receives the updated advertisement configuration, retrieves a resource file to be played in the resource server according to the updated advertisement configuration, downloads the resource file to be played, and sends the downloaded resource file to be played to the advertisement playing module;
and the advertisement playing module receives the resource file to be played and controls a display screen to display the advertisement suitable for the target crowd according to the resource file to be played.
Optionally, the signaling scheduling system module further includes: a resource management module and a program configuration module;
before the signaling scheduling system module receives the characteristic information of the advertisement area, matches advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module, the method further comprises:
the resource management module acquires advertisement resources, extracts key information of the advertisement resources and generates labels corresponding to the advertisement resources according to the key information;
the program configuration module arranges the advertisement resources according to the labels corresponding to the advertisement resources to generate an advertisement program group;
the said letter sends the dispatch system module and receives the said advertising area characteristic information, match the advertisement in the resource server according to the said advertising area characteristic information, get the newer advertisement configuration, and send the said newer advertisement configuration to the said terminal system module, including:
the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches a program group in the advertisement program group according to the result of the thinning analysis, obtains updated advertisement configuration according to the matched program group, and sends the updated advertisement configuration to the terminal system module.
The automatic advertisement configuration system provided by the invention comprises: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module, wherein the artificial intelligence data acquisition system module is used for acquiring target population characteristic information, the advertisement region characteristic information is acquired according to the target population characteristic information and is sent to the credit dispatching system module, the credit dispatching system module is used for receiving the advertisement region characteristic information, advertisements are matched in a resource server according to the advertisement region characteristic information to acquire updated advertisement configuration, the updated advertisement configuration is sent to the terminal system module, the updated advertisement configuration is received by the terminal system module, a display screen is controlled to display advertisements suitable for target populations according to the updated advertisement configuration, the matching degree and the efficiency of advertisement delivery are improved by adopting artificial intelligence identification and analysis capabilities, and the problem that in the prior art, when an advertisement propagation mode faces different audience populations and environments is solved, the advertisement content is not necessarily suitable for the target crowd, so that the advertisement resource can not be effectively utilized, the dynamic distribution of the advertisement content is realized, and the advertisement putting effect is improved.
Drawings
FIG. 1 is a functional block diagram of a first embodiment of an advertisement auto-configuration system according to the present invention;
FIG. 2 is a functional block diagram of a second embodiment of the advertisement automatic configuration system according to the present invention;
FIG. 3 is a flowchart illustrating a first embodiment of an advertisement auto-configuration method according to the present invention;
FIG. 4 is a flowchart illustrating a second embodiment of an advertisement auto-configuration method according to the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, fig. 1 is a functional module diagram of a first embodiment of an advertisement automatic configuration system according to the present invention.
The advertisement automatic configuration system comprises: a signal sending and dispatching system module 20, an artificial intelligence data acquisition system module 10 and a terminal system module 30;
the artificial intelligence data acquisition system module 10 is configured to acquire target crowd characteristic information, obtain advertisement area characteristic information according to the target crowd characteristic information, and send the advertisement area characteristic information to the information dispatching system module 20.
It should be noted that the artificial intelligence data acquisition system module 10 may adopt artificial intelligence technology and big data operation analysis technology. The artificial intelligence can carry out searching, mathematical optimization, logic deduction and the like, and the big data operation analysis can realize the analysis of the large-scale data, so that the method is suitable for an automatic advertisement configuration system to improve the matching degree and efficiency of advertisement putting.
It is easy to understand that the artificial intelligence image recognition can simulate human image recognition activities, the artificial intelligence data acquisition system module 10 can extract images recorded by the image pickup devices in the advertisement delivery area, target crowd characteristic information can be obtained by recognizing information such as faces and behaviors in the images, the installation angles, the number and the like of the image pickup devices in the advertisement delivery area can be set according to actual needs of users, and the embodiment is not limited.
It is easy to understand that the target population characteristic information may be face gender, age, number of people, and the like, and big data operation analysis may be performed according to the target population characteristic information to obtain the person standing time and the population mobility condition information, and the advertisement area characteristic information may be a ratio of the person gender, age, time and the like to the total number of people in a preset period, and the preset period may be a set recording time period, and the preset period may be set according to the actual demand of the user, and this embodiment is not limited, so that the delivered advertisement may be comprehensively selected in multiple directions according to gender, age, standing time and the like, and thus is more suitable for the target population, and the advertisement delivery effect is improved.
In specific implementation, the artificial intelligence data acquisition system module 10 may also upload the face image information extracted from the camera device to a large database for deep learning, so as to further improve the matching degree and work efficiency of advertisement delivery.
The dispatch system module 20 is configured to receive the advertisement area characteristic information, match an advertisement in the resource server according to the advertisement area characteristic information to obtain an updated advertisement configuration, and send the updated advertisement configuration to the terminal system module 30.
It is easy to understand that the dispatch system module 20 may set a label corresponding to information such as advertisement title and advertisement content for the advertisement in the resource server, the dispatch system module 20 may set a relationship table between the characteristic information of the advertisement area and the label, and may quickly match the advertisement suitable for the target population through the relationship table, so as to obtain an updated advertisement configuration, which may be a storage location and a playing sequence of the advertisement to be delivered, and the embodiment is not limited.
The terminal system module 30 is configured to receive the updated advertisement configuration, and control the display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
It is easy to understand that the terminal system module 30 may download the advertisement to be delivered at the corresponding download address according to the updated advertisement configuration, and control the display screen to display the advertisement suitable for the target people in the set play sequence.
The embodiment obtains the characteristic information of the target crowd through the artificial intelligence data acquisition system module, obtains the characteristic information of the advertisement area according to the characteristic information of the target crowd, sends the characteristic information of the advertisement area to the credit sending dispatching system module, receives the characteristic information of the advertisement area through the credit sending dispatching system module, matches advertisements in the resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, sends the updated advertisement configuration to the terminal system module, receives the updated advertisement configuration through the terminal system module, controls the display screen to display the advertisements suitable for the target crowd according to the updated advertisement configuration, improves the matching degree and the efficiency of advertisement delivery by adopting the artificial intelligence identification and analysis capability, solves the problem that the advertisement content is not necessarily suitable for the target crowd when the advertisement propagation mode faces different audiences and environments in the prior art, the technical problem that the advertisement resources can not be effectively utilized is solved, the dynamic distribution of the advertisement content is realized, and the advertisement putting effect is improved.
Further, referring to fig. 2, fig. 2 is a functional module schematic diagram of a second embodiment of the advertisement automatic configuration system of the present invention, and the artificial intelligence data acquisition system module 10 includes an image acquisition module 101 and an artificial intelligence big data operation module 102;
the image acquisition module 101 is configured to perform multi-point image acquisition on people in an advertisement delivery area to obtain face image information, and send the face image information to the artificial intelligence big data operation module 102.
It is easy to understand that the image acquisition module 101 may extract an image recorded by a camera device in an advertisement delivery area, and may obtain face image information by identifying a face image in the image, where the face image information may be face gender, age, and the like, and the image acquisition module 101 may further obtain auxiliary information such as the number of people and the behavior of people from the whole image, which is not limited in this embodiment.
The artificial intelligence big data operation module 102 is configured to receive the face image information, perform artificial intelligence big data identification on the face image information, analyze an identification result to obtain advertisement area feature information, and send the advertisement area feature information to the transmission scheduling system module through a preset network protocol.
It is easy to understand that the artificial intelligence big data operation module 102 can perform big data operation analysis according to the information such as the gender, the age, the number of people, the behavior of people, and the like of the human face to obtain the information of the standing time of people, the mobility of people, and the like, the advertisement area characteristic information can be the ratio of the gender, the age, the time, and the like of people to the total number of people in a preset period, the preset period can be a set recording time period, the preset period can be set according to the actual needs of users, and the embodiment is not limited, so that the delivered advertisements can be comprehensively selected in multiple directions according to the gender, the age, the standing time, and the like, and therefore, the artificial intelligence big data operation module.
In a specific implementation, the artificial intelligence big data operation module 102 may also upload the face image information extracted from the camera device to a big database for deep learning, so as to further improve the matching degree and work efficiency of advertisement delivery.
It is easy to understand that the artificial intelligence big data operation module 102 can send the advertisement area feature information to the message dispatching system module through network protocols such as MQTT, HTTP and COAP, so as to improve the data transmission speed of the advertisement automatic configuration system, thereby enabling the delivered advertisements to change rapidly along with the flow condition of the crowd.
The signaling scheduling system module 20 includes a scheduling module 203;
the scheduling module 203 is configured to receive the advertisement region feature information, perform refinement analysis on the advertisement region feature information, match an advertisement in the resource server according to a result of the refinement analysis to obtain an updated advertisement configuration, and send the updated advertisement configuration to the terminal system module 30.
It is easy to understand that the scheduling module 203 may perform a detailed analysis on the advertisement region feature information, that is, a combined analysis may be performed on the ratio of the gender, age, duration, and the like of the person to the total number of the persons in a preset period, for example, the combined time may be the maximum number of persons and the maximum dwell time of a woman in the period between thirty years and forty years, which is not limited in this embodiment.
It is easy to understand that the scheduling module 203 may quickly match the advertisements suitable for the target population through the result of the combined analysis, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
The terminal system module 30 includes: a resource retrieval module 301 and an advertisement playing module 302;
the resource retrieving module 301 is configured to receive the updated advertisement configuration, retrieve a resource file to be played in the resource server according to the updated advertisement configuration, download the resource file to be played, and send the downloaded resource file to be played to the advertisement playing module 302.
It is easy to understand that the resource retrieving module 301 may retrieve the resource file to be played from the resource server according to the updated advertisement configuration, and notify the advertisement playing module 302 to display the resource file to be played after downloading the resource file to be played.
It is easy to understand that the resource retrieving module 301 may also download the advertisement to be delivered at the corresponding download address according to the updated advertisement configuration, and notify the advertisement playing module 302 to display after the download is completed.
The advertisement playing module 302 is configured to receive the resource file to be played, and control a display screen to display an advertisement suitable for a target group according to the resource file to be played.
It is easy to understand that the advertisement playing module 302 receives the resource file to be played downloaded by the resource retrieving module, and then controls the display screen to display the advertisements suitable for the target people in the set playing sequence.
The signaling scheduling system module 20 further includes: a resource management module 201 and a program configuration module 202;
the resource management module 201 is configured to obtain an advertisement resource, extract key information of the advertisement resource, and generate a tag corresponding to the advertisement resource according to the key information.
It is easy to understand that the resource management module 201 can obtain advertisement resources through devices such as a mobile phone APP, a PC client, and a browser, and upload the advertisement resources to the resource server or the network resource server of the resource management module 301, so that a large amount of advertisement resources can be stored, and the advertisement resources can meet the requirements of most people.
It will be readily appreciated that the resource management module 201 may automatically extract the title of the advertising resource with the title as the tag for the advertisement. The resource management module 201 may also extract the picture embedded subtitles in the video by using an image recognition technology for the video file, so as to capture the keywords with a high repetition rate, and use the keywords as the tags of the advertisements. The label may also be a combination of a title and a keyword, the resource management module 201 may further add labels such as applicable crowd information and flow information to the advertisement resource, and the resource management module 201 may add and modify label information to the advertisement resource, for example, classify and label product information of the advertisement, which is not limited in this embodiment.
The program configuration module 202 is configured to schedule the advertisement resources according to the tags corresponding to the advertisement resources, so as to generate an advertisement program group.
It is easy to understand that the program configuration module 202 may schedule advertisement resources according to a preset advertisement template to generate complete program content, where the preset advertisement template may be set according to the limitation of advertisement duration, and may be set according to the actual requirement of the user in a specific implementation, which is not limited in this embodiment.
It is easy to understand that the program configuration module 202 may further set a relationship table between advertisement area characteristic information and a tag, and the relationship table may be used to quickly match advertisements suitable for target people, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
The sending and scheduling system module 20 receives the advertisement area characteristic information, matches advertisements in the resource server according to the advertisement area characteristic information to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module 30, including:
the scheduling module 203 is further configured to receive the characteristic information of the advertisement area, perform refinement analysis on the characteristic information of the advertisement area, match a program group in the advertisement program group according to a result of the refinement analysis, obtain an updated advertisement configuration according to the matched program group, and send the updated advertisement configuration to the terminal system module.
It is easy to understand that the scheduling module 203 may perform a detailed analysis on the advertisement region feature information, that is, a combined analysis may be performed on the ratio of the gender, age, duration, and the like of the person to the total number of the persons in a preset period, for example, the combined time may be the maximum number of persons and the maximum dwell time of a woman in the period between thirty years and forty years, which is not limited in this embodiment.
It is easy to understand that the scheduling module 203 may quickly match the advertisements suitable for the target population through the result of the combined analysis, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
In the embodiment, the image acquisition module acquires multi-point images of people in an advertisement delivery area to obtain face image information, the artificial intelligence big data operation module performs artificial intelligence big data identification on the face image information, analyzes the face image information according to the identification result to obtain advertisement area characteristic information, sends the advertisement area characteristic information to the scheduling module through a preset network protocol, the scheduling module performs detailed analysis on the advertisement area characteristic information, matches program groups in advertisement program groups according to the detailed analysis result, obtains updated advertisement configuration according to the matched program groups, sends the updated advertisement configuration to the resource retrieval module, the resource retrieval module retrieves resource files to be played in a resource server according to the updated advertisement configuration, downloads the resource files to be played, and sends the downloaded resource files to the advertisement playing module, advertisement playing module control display screen show the advertisement that is applicable to the target crowd, adopt artificial intelligence discernment and analysis ability, the label of advertisement resource has been added simultaneously, the degree of matching and the efficiency of advertisement putting have further been improved, it is when facing different audience crowd and environment to have solved advertisement propagation pattern among the prior art, advertisement content is not necessarily applicable to the target crowd, make the unable effectively utilized technical problem of advertisement resource, adopt network protocol transmission information to improve system work efficiency, the dynamic allocation of advertisement content has been realized, the effect of putting of advertisement has been promoted.
In addition, to achieve the above object, the present invention further provides an advertisement automatic configuration method, and referring to fig. 3, fig. 3 is a schematic flow chart of a first embodiment of the advertisement automatic configuration method according to the present invention, where the advertisement automatic configuration method is applied to an advertisement automatic configuration system, and the advertisement automatic configuration system includes: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module;
the automatic advertisement configuration method comprises the following steps:
step S10: the artificial intelligence data acquisition system module acquires target crowd characteristic information, obtains advertisement area characteristic information according to the target crowd characteristic information, and sends the advertisement area characteristic information to the information dispatching system module.
It is easy to understand that the artificial intelligence image recognition can simulate human image recognition activities, the artificial intelligence data acquisition system module can extract images recorded by the camera devices in the advertisement delivery area, target crowd characteristic information can be obtained by recognizing information such as faces and behaviors in the images, the installation angles, the number and the like of the camera devices in the advertisement delivery area can be set according to actual requirements of users, and the embodiment is not limited.
It is easy to understand that the target population characteristic information may be face gender, age, number of people, and the like, and big data operation analysis may be performed according to the target population characteristic information to obtain the person standing time and the population mobility condition information, and the advertisement area characteristic information may be a ratio of the person gender, age, time and the like to the total number of people in a preset period, and the preset period may be a set recording time period, and the preset period may be set according to the actual demand of the user, and this embodiment is not limited, so that the delivered advertisement may be comprehensively selected in multiple directions according to gender, age, standing time and the like, and thus is more suitable for the target population, and the advertisement delivery effect is improved.
In specific implementation, the artificial intelligence data acquisition system module can also upload the face image information extracted from the camera equipment to a large database for deep learning, so as to further improve the matching degree and the working efficiency of advertisement putting.
Step S20: and the message dispatching system module receives the characteristic information of the advertisement area, matches advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module.
It is easy to understand that the dispatch system module can set a label corresponding to information such as advertisement title and advertisement content for the advertisement in the resource server, and the dispatch system module can set a relation table between the characteristic information of the advertisement area and the label, and can quickly match the advertisement suitable for the target population through the relation table, so as to obtain an updated advertisement configuration, which can be a storage location and a playing sequence of the advertisement to be delivered, and the embodiment is not limited.
Step S30: and the terminal system module receives the updated advertisement configuration and controls a display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
It is easy to understand that the terminal system module can download the advertisement to be delivered at the corresponding download address according to the updated advertisement configuration, and control the display screen to display the advertisement suitable for the target crowd in the set play sequence.
The embodiment obtains the characteristic information of the target crowd through the artificial intelligence data acquisition system module, obtains the characteristic information of the advertisement area according to the characteristic information of the target crowd, sends the characteristic information of the advertisement area to the credit sending dispatching system module, receives the characteristic information of the advertisement area through the credit sending dispatching system module, matches advertisements in the resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, sends the updated advertisement configuration to the terminal system module, receives the updated advertisement configuration through the terminal system module, controls the display screen to display the advertisements suitable for the target crowd according to the updated advertisement configuration, improves the matching degree and the efficiency of advertisement delivery by adopting the artificial intelligence identification and analysis capability, solves the problem that the advertisement content is not necessarily suitable for the target crowd when the advertisement propagation mode faces different audiences and environments in the prior art, the technical problem that the advertisement resources can not be effectively utilized is solved, the dynamic distribution of the advertisement content is realized, and the advertisement putting effect is improved.
Referring to fig. 4, fig. 4 is a schematic flow chart of a second embodiment of the advertisement automatic configuration method of the present invention, and the artificial intelligence data acquisition system module includes an image acquisition module and an artificial intelligence big data operation module.
The step S10 includes:
step S101: the image acquisition module carries out multi-point image acquisition on the crowd in the advertisement delivery area to obtain face image information, and sends the face image information to the artificial intelligence big data operation module.
It is easy to understand that the image acquisition module may extract an image recorded by the camera device in the advertisement delivery area, and may obtain face image information by identifying a face image in the image, where the face image information may be face gender, age, and the like, and the image acquisition module may further obtain auxiliary information such as the number of people and the behavior of people from the whole image, which is not limited in this embodiment.
Step S102: the artificial intelligence big data operation module receives the face image information, carries out artificial intelligence big data identification on the face image information, obtains advertisement area characteristic information according to the identification result, and sends the advertisement area characteristic information to the information sending and dispatching system module through a preset network protocol.
It is easy to understand that the artificial intelligence big data operation module can perform big data operation analysis according to the information such as the gender, the age, the number of people and the behavior of people, so as to obtain the information of the standing time of people and the flow condition of people, the characteristic information of the advertisement area can be the ratio of the gender, the age, the duration and the total number of people in a preset period, the preset period can be a set recording time period, the preset period can be set according to the actual demand of a user, the embodiment is not limited, so that the delivered advertisements can be comprehensively selected in multiple directions according to the gender, the age, the standing time and the like, and therefore the artificial intelligence big data operation module is more suitable for target people and improves the advertisement delivery effect.
In specific implementation, the artificial intelligence big data operation module can also upload the face image information extracted from the camera equipment to a big database for deep learning, so as to further improve the matching degree and the working efficiency of advertisement putting.
It is easy to understand that the artificial intelligence big data operation module can send the characteristic information of the advertisement area to the message dispatching system module through the network protocols such as MQTT, HTTP and COAP, etc., so as to improve the data transmission speed of the automatic advertisement configuration system, thereby enabling the delivered advertisements to change rapidly along with the flow condition of the crowd.
The signaling scheduling system module comprises a scheduling module;
the step S20 includes:
the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches advertisements in the resource server according to the result of the thinning analysis to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module.
It is easy to understand that the scheduling module may perform a detailed analysis on the advertisement area feature information, that is, a combined analysis may be performed on the ratio of the gender, age, duration, and the like of the person to the total number of the persons in a preset period, for example, the combined one may be a woman in the age of thirty to forty with the largest number of persons and the longest retention time in the period, which is not limited in this embodiment.
It is easy to understand that the scheduling module may quickly match the advertisements applicable to the target population through the result of the combined analysis, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
The terminal system module includes: the system comprises a resource retrieval module and an advertisement playing module;
the step S30 includes:
step S301: the resource retrieval module receives the updated advertisement configuration, retrieves a resource file to be played in the resource server according to the updated advertisement configuration, downloads the resource file to be played, and sends the downloaded resource file to be played to the advertisement playing module.
It is easy to understand that the resource retrieval module can retrieve the resource file to be played from the resource server according to the updated advertisement configuration, and inform the advertisement playing module to display the resource file to be played after downloading the resource file to be played.
It is easy to understand that the resource retrieval module can also download the advertisement to be delivered at the corresponding download address according to the updated advertisement configuration, and inform the advertisement playing module to display after the download is completed.
Step S302: and the advertisement playing module receives the resource file to be played and controls a display screen to display the advertisement suitable for the target crowd according to the resource file to be played.
It is easy to understand that the advertisement playing module receives the resource file to be played downloaded by the resource retrieving module, and then controls the display screen to display the advertisements suitable for the target population in the set playing sequence.
The signaling scheduling system module further comprises: a resource management module and a program configuration module;
before the step S20, the method further includes:
step S201: the resource management module acquires advertisement resources, extracts key information of the advertisement resources, and generates tags corresponding to the advertisement resources according to the key information.
It is easy to understand that the resource management module can obtain advertisement resources through devices such as a mobile phone APP, a PC client, a browser and the like, and upload the advertisement resources to a resource server or a network resource server of the resource management module, so that a large amount of advertisement resources can be stored, and the advertisement resources can meet the requirements of most people.
It will be readily appreciated that the resource management module may automatically extract the title of the advertising resource, with the title as the tag for the advertisement. The resource management module can also extract the embedded subtitles of the pictures in the video by adopting an image recognition technology aiming at the video file so as to capture the keywords with higher repetition rate and take the keywords as the labels of the advertisements. The label may also be a combination of a title and a keyword, the resource management module may further add labels such as applicable crowd information and flow information to the advertisement resource, and the resource management module may add and modify label information to the advertisement resource, for example, classify and label product information of the advertisement, which is not limited in this embodiment.
Step S202: and the program configuration module arranges the advertisement resources according to the labels corresponding to the advertisement resources to generate an advertisement program group.
It is easy to understand that the program configuration module may schedule advertisement resources according to a preset advertisement template to generate complete program content, where the preset advertisement template may be set according to the limitation of advertisement duration, and may be set according to the actual requirement of the user in a specific implementation, which is not limited in this embodiment.
It is easy to understand that the program configuration module may further set a relationship table between the advertisement area characteristic information and the tag, and the relationship table may be used to quickly match the advertisements suitable for the target population, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
The step S20 includes:
step S203: the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches a program group in the advertisement program group according to the result of the thinning analysis, obtains updated advertisement configuration according to the matched program group, and sends the updated advertisement configuration to the terminal system module.
It is easy to understand that the scheduling module may perform a detailed analysis on the advertisement area feature information, that is, a combined analysis may be performed on the ratio of the gender, age, duration, and the like of the person to the total number of the persons in a preset period, for example, the combined one may be a woman in the age of thirty to forty with the largest number of persons and the longest retention time in the period, which is not limited in this embodiment.
It is easy to understand that the scheduling module may quickly match the advertisements applicable to the target population through the result of the combined analysis, so as to obtain an updated advertisement configuration, where the updated advertisement configuration may be a storage location and a playing sequence of the advertisements to be delivered, and the embodiment is not limited.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An advertisement autoconfiguration system, comprising: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module;
the artificial intelligence data acquisition system module is used for acquiring target crowd characteristic information, acquiring advertisement area characteristic information according to the target crowd characteristic information and sending the advertisement area characteristic information to the information dispatching system module;
the signaling scheduling system module is used for receiving the characteristic information of the advertisement area, matching advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sending the updated advertisement configuration to the terminal system module;
and the terminal system module is used for receiving the updated advertisement configuration and controlling a display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
2. The system for automatically configuring advertisements according to claim 1, wherein the artificial intelligence data acquisition system module comprises an image acquisition module and an artificial intelligence big data operation module;
the image acquisition module is used for carrying out multi-point image acquisition on the crowd in the advertisement delivery area to obtain face image information and sending the face image information to the artificial intelligence big data operation module;
the artificial intelligence big data operation module is used for receiving the face image information, carrying out artificial intelligence big data identification on the face image information, analyzing according to an identification result to obtain advertisement area characteristic information, and sending the advertisement area characteristic information to the information sending and dispatching system module through a preset network protocol.
3. The advertisement autoconfiguration system of claim 1, wherein the credit scheduling system module comprises a scheduling module;
the scheduling module is used for receiving the characteristic information of the advertisement area, carrying out refinement analysis on the characteristic information of the advertisement area, matching advertisements in the resource server according to the result of the refinement analysis to obtain updated advertisement configuration, and sending the updated advertisement configuration to the terminal system module.
4. An advertisement autoconfiguration system according to any one of claims 1 to 3, wherein the terminal system module comprises: the system comprises a resource retrieval module and an advertisement playing module;
the resource retrieval module is used for receiving the updated advertisement configuration, retrieving a resource file to be played in the resource server according to the updated advertisement configuration, downloading the resource file to be played, and sending the downloaded resource file to be played to the advertisement playing module;
and the advertisement playing module is used for receiving the resource file to be played and controlling a display screen to display the advertisement suitable for the target crowd according to the resource file to be played.
5. The advertisement autoconfiguration system of any one of claims 1 to 3, wherein the credit scheduling system module further comprises: a resource management module and a program configuration module;
the resource management module is used for acquiring advertisement resources, extracting key information of the advertisement resources and generating labels corresponding to the advertisement resources according to the key information;
the program configuration module is used for arranging the advertisement resources according to the labels corresponding to the advertisement resources to generate an advertisement program group;
the scheduling module is further configured to receive the advertisement area characteristic information, perform refinement analysis on the advertisement area characteristic information, match a program group in the advertisement program group according to a result of the refinement analysis, obtain an updated advertisement configuration according to the matched program group, and send the updated advertisement configuration to the terminal system module.
6. An advertisement automatic configuration method is applied to an advertisement automatic configuration system, and the advertisement automatic configuration system comprises: the system comprises a credit dispatching system module, an artificial intelligence data acquisition system module and a terminal system module;
the automatic advertisement configuration method comprises the following steps:
the artificial intelligence data acquisition system module acquires target crowd characteristic information, acquires advertisement area characteristic information according to the target crowd characteristic information, and sends the advertisement area characteristic information to the information dispatching system module;
the information dispatching system module receives the characteristic information of the advertisement area, matches advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module;
and the terminal system module receives the updated advertisement configuration and controls a display screen to display the advertisement suitable for the target crowd according to the updated advertisement configuration.
7. The automatic advertisement configuration method of claim 6, wherein the artificial intelligence data acquisition system module comprises an image acquisition module and an artificial intelligence big data operation module;
the artificial intelligence data acquisition system module obtains target crowd characteristic information, obtains advertisement area characteristic information according to the target crowd characteristic information, and sends the advertisement area characteristic information to the letter dispatching system module, includes:
the image acquisition module acquires multi-point images of crowds in an advertisement delivery area to obtain face image information and sends the face image information to the artificial intelligence big data operation module;
the artificial intelligence big data operation module receives the face image information, carries out artificial intelligence big data identification on the face image information, obtains advertisement area characteristic information according to the identification result, and sends the advertisement area characteristic information to the information sending and dispatching system module through a preset network protocol.
8. The advertisement autoconfiguration method of claim 6, wherein the credit scheduling system module comprises a scheduling module;
the said letter sends the dispatch system module and receives the said advertising area characteristic information, match the advertisement in the resource server according to the said advertising area characteristic information, get the newer advertisement configuration, and send the said newer advertisement configuration to the said terminal system module, including:
the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches advertisements in the resource server according to the result of the thinning analysis to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module.
9. The advertisement autoconfiguration method of any one of claims 6 to 8, wherein the terminal system module comprises: the system comprises a resource retrieval module and an advertisement playing module;
the terminal system module receives the updated advertisement configuration and controls a display screen to display advertisements suitable for target crowds according to the updated advertisement configuration, and the method comprises the following steps:
the resource retrieval module receives the updated advertisement configuration, retrieves a resource file to be played in the resource server according to the updated advertisement configuration, downloads the resource file to be played, and sends the downloaded resource file to be played to the advertisement playing module;
and the advertisement playing module receives the resource file to be played and controls a display screen to display the advertisement suitable for the target crowd according to the resource file to be played.
10. The advertisement autoconfiguration method of any one of claims 6 to 8, wherein the credit scheduling system module further comprises: a resource management module and a program configuration module;
before the signaling scheduling system module receives the characteristic information of the advertisement area, matches advertisements in a resource server according to the characteristic information of the advertisement area to obtain updated advertisement configuration, and sends the updated advertisement configuration to the terminal system module, the method further comprises:
the resource management module acquires advertisement resources, extracts key information of the advertisement resources and generates labels corresponding to the advertisement resources according to the key information;
the program configuration module arranges the advertisement resources according to the labels corresponding to the advertisement resources to generate an advertisement program group;
the said letter sends the dispatch system module and receives the said advertising area characteristic information, match the advertisement in the resource server according to the said advertising area characteristic information, get the newer advertisement configuration, and send the said newer advertisement configuration to the said terminal system module, including:
the scheduling module receives the characteristic information of the advertisement area, carries out thinning analysis on the characteristic information of the advertisement area, matches a program group in the advertisement program group according to the result of the thinning analysis, obtains updated advertisement configuration according to the matched program group, and sends the updated advertisement configuration to the terminal system module.
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