CN107277573A - Video-frequency advertisement put-on method, device and computer-readable recording medium - Google Patents

Video-frequency advertisement put-on method, device and computer-readable recording medium Download PDF

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Publication number
CN107277573A
CN107277573A CN201710441349.2A CN201710441349A CN107277573A CN 107277573 A CN107277573 A CN 107277573A CN 201710441349 A CN201710441349 A CN 201710441349A CN 107277573 A CN107277573 A CN 107277573A
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CN
China
Prior art keywords
video
terminal
advertisement
advertising message
type
Prior art date
Application number
CN201710441349.2A
Other languages
Chinese (zh)
Inventor
罗克光
Original Assignee
深圳Tcl数字技术有限公司
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Application filed by 深圳Tcl数字技术有限公司 filed Critical 深圳Tcl数字技术有限公司
Priority to CN201710441349.2A priority Critical patent/CN107277573A/en
Publication of CN107277573A publication Critical patent/CN107277573A/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/10Network-specific arrangements or communication protocols supporting networked applications in which an application is distributed across nodes in the network
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808Management of client data
    • H04N21/25825Management of client data involving client display capabilities, e.g. screen resolution of a mobile phone
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention discloses a kind of video-frequency advertisement put-on method, including:The video type of the currently playing video data of reading terminals;Advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to Cloud Server, so that the video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned;The advertising message will be received it is shown in the corresponding video black border area domain of the terminal.The invention also discloses a kind of video ads delivery device and computer-readable recording medium.The present invention realizes the advertisement putting of terminal video, and plays the corresponding advertising message of video dispensing based on present terminal, improves the exposure rate of advertisement putting.

Description

Video-frequency advertisement put-on method, device and computer-readable recording medium

Technical field

Field, more particularly to a kind of video-frequency advertisement put-on method, device and a kind of meter are delivered the present invention relates to the web advertisement Calculation machine readable storage medium storing program for executing.

Background technology

Current advertisement operation becomes one of content operator primary income source, but the random advertisement putting of milli is not The exposure rate of advertisement can not be only improved, the usage experience of user is influenced whether on the contrary, terminal user is produced dislike mood.We It is not recommended that delivering the advertisement of film class when user watches news;At the same time, we in user also it is not recommended that watch body The advertisement of game class is delivered when educating program.

According to the understanding to present situation, many advertisement operators dispensing strategies are single, even without strategy.For all users' Advertisement putting form is also the same, either multimedia advertising, or billboard.So lack of targeted, does not have not only There is the effect for reaching advertisement, What is more, generate side effect, bring the publicity of ill effect.Therefore, the dispensing of advertisement is necessary Targeted, go directly your target interest client, has positive role for the exposure rate for improving advertisement.

The above is only used for auxiliary and understands technical scheme, does not represent and recognizes that the above is existing skill Art.

The content of the invention

It is a primary object of the present invention to provide a kind of video-frequency advertisement put-on method, it is intended to which the advertisement for solving terminal video is thrown Put, and improve the technical problem of advertisement exposure rate.

To achieve the above object, the present invention provides a kind of video-frequency advertisement put-on method, including:

The video type of the currently playing video data of reading terminals;

Advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to Cloud Server, So that the video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned;

The advertising message will be received it is shown in the corresponding video black border area domain of the terminal.

Preferably, the step of advertisement putting of the generation based on the video type is asked, in addition to:

When the video data has video black surround, the video black surround information is extracted;

Advertisement putting request of the generation comprising the video black surround information and the video type, the video black surround letter Breath includes black surround coordinate value and black surround width and elevation information.

Preferably, before the step of video type of the currently playing video data of the reading terminals, in addition to step:

The currently playing video data of timing acquisition terminal;

After the step of timing acquisition terminal currently playing video data, in addition to:

Whether the video data that confirmation is got is consistent with the video data signature identification that last time gets;

When the video data got is consistent with the video data signature identification that last time gets, performs and read institute The step of stating video type.

Preferably, before the step of timing acquisition terminal currently playing video data, in addition to:

Confirm whether the terminal allows the push of advertising message, and when confirming to allow transmitting advertisement information, it is fixed to perform When the step of obtain terminal currently playing video data.

Preferably, the step of video type of the currently playing video data of the reading terminals includes:

The hardware configuration information of the terminal is obtained, and judges that the terminal whether can according to the hardware configuration information Recognize video type;

If the terminal can recognize video type, current play channel information is obtained currently playing to obtain terminal The video type of video data;

If the terminal can not recognize video type, the video data transmitting is delivered into corresponding Cloud Server, with The corresponding video type of the video data is obtained for the Cloud Server;

Receive the Video type information of Cloud Server feedback.

Preferably, it is described to receive the step of advertising message is shown in the corresponding video black border area domain of the terminal Before, in addition to:

The advertising message that cloud server asks generation based on the advertisement putting is received, the mark of the advertising message is read Know information, the viewing area to confirm the advertising message;

If the advertising message is designated video black surround advertisement, show described wide in the video black surround of currently playing video Accuse information;

If the advertising message is not designated video black surround advertisement, the default advertisement putting area in video display area Domain shows the advertising message.

In addition, to achieve the above object, the present invention also provides a kind of video ads delivery device, and described device includes:Deposit Reservoir, processor and it is stored in the computer program that can be run on the memory and on the processor, the computer The step of method as described above being realized when program is by the computing device.

The present invention also provides a kind of computer-readable recording medium, it is characterised in that the computer-readable recording medium On the video ads that are stored with deliver program, the video ads are delivered when program is executed by processor and realize video as described above The step of advertisement placement method.

The video type that the present invention passes through the currently playing video data of reading terminals;Generation includes the video type Advertisement putting is asked, and advertisement putting request is sent to Cloud Server, so that the Cloud Server is thrown according to the advertisement The video type for putting request generates corresponding advertising message and returned;The advertising message will be received and be shown in the terminal Correspondence video black border area domain.By the video data got, the currently playing information of terminal is confirmed, correspondence generation meets broadcasting The advertising message of information type and display, the video type correspondence generation adline played at present by terminal, and be thrown to The corresponding advertising display domain of the terminal is shown, improves the exposure rate of advertisement putting.

Brief description of the drawings

Fig. 1 be the hardware running environment that video-frequency advertisement put-on method embodiment scheme of the present invention is related to terminal device knot Structure schematic diagram;

Fig. 2 is the schematic flow sheet of the first embodiment of video-frequency advertisement put-on method of the present invention;

Fig. 3 is the schematic flow sheet of the second embodiment of video-frequency advertisement put-on method of the present invention;

Fig. 4,5 be video black surround the form of expression;

Fig. 6 is the schematic flow sheet of the 3rd embodiment of video-frequency advertisement put-on method of the present invention.

The realization, functional characteristics and advantage of the object of the invention will be described further referring to the drawings in conjunction with the embodiments.

Embodiment

It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.

The primary solutions of the embodiment of the present invention are:The video type of the currently playing video data of reading terminals;It is raw Into the advertisement putting request comprising the video type, advertisement putting request is sent to Cloud Server, so that the cloud The video type that server is asked according to the advertisement putting generates corresponding advertising message and returned;The advertisement will be received Presentation of information is in the corresponding video black border area domain of the terminal.

Because in the prior art, when being delivered due to terminal advertisement, no purpose advertisement putting can not only improve the exposure of advertisement Light rate, can influence the usage experience of user on the contrary.

The present invention provides a solution, makes the currently playing information of confirmation terminal, and correspondence generation meets broadcast information The advertising message of type and display, realize video ads dispensing, because adline is related to the broadcasting content of present terminal, carry The high exposure rate of advertisement putting.

As shown in figure 1, Fig. 1 is the terminal knot that video ads of the present invention deliver the hardware running environment that embodiment scheme is related to Structure schematic diagram.

Terminal of the embodiment of the present invention can be PC or smart mobile phone, tablet personal computer, E-book reader, portable Computer etc. has the packaged type terminal device of display function.

As shown in figure 1, the terminal can include:Processor 1001, such as CPU, network interface 1004, user interface 1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 is used to realize the connection communication between these components. User interface 1003 can include display screen (Display), input block such as keyboard (Keyboard), optional user interface 1003 can also include wireline interface, the wave point of standard.Network interface 1004 can optionally connect including the wired of standard Mouth, wave point (such as WI-FI interfaces).Memory 1005 can be high-speed RAM memory or stable memory (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor 1001 storage device.

It will be understood by those skilled in the art that the restriction of the terminal structure shown in Fig. 1 not structure paired terminal, can be wrapped Include than illustrating more or less parts, either combine some parts or different parts arrangement.

As shown in figure 1, leading to as operating system, network can be included in a kind of memory 1005 of computer-readable storage medium Believe that module, Subscriber Interface Module SIM and video ads deliver program.

In the terminal shown in Fig. 1, network interface 1004 is mainly used in connecting background server, is carried out with background server Data communication;User interface 1003 is mainly used in connection client (user terminal), and row data communication is entered with client;And processor 1001 can be used for calling the video ads stored in memory 1005 to deliver program, and perform following operate:

The video type of the currently playing video data of reading terminals;

Advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to Cloud Server, So that the video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned;

The advertising message will be received it is shown in the corresponding video black border area domain of the terminal.

Further, processor 1001 can call the video ads stored in memory 1005 to deliver program, also perform Operate below:

When the video data has video black surround, the video black surround information is extracted;

Advertisement putting request of the generation comprising the video black surround information and the video type, the video black surround letter Breath includes black surround coordinate value and black surround width and elevation information.

Further, processor 1001 can call the video ads stored in memory 1005 to deliver program, also perform Operate below:

The currently playing video data of timing acquisition terminal;

After the step of timing acquisition terminal currently playing video data, in addition to:

Whether the video data that confirmation is got is consistent with the video data signature identification that last time gets;

When the video data got is consistent with the video data signature identification that last time gets, performs and read institute The step of stating video type.

Further, processor 1001 can call the video ads stored in memory 1005 to deliver program, also perform Operate below:

Confirm whether the terminal allows the push of advertising message, and when confirming to allow transmitting advertisement information, it is fixed to perform When the step of obtain terminal currently playing video data.

Further, processor 1001 can call the video ads stored in memory 1005 to deliver program, also perform Operate below:

The hardware configuration information of the terminal is obtained, and judges that the terminal whether can according to the hardware configuration information Recognize video type;

If the terminal can recognize video type, current play channel information is obtained currently playing to obtain terminal The video type of video data;

If the terminal can not recognize video type, the video data transmitting is delivered into corresponding Cloud Server, with The corresponding video type of the video data is obtained for the Cloud Server;

Receive the Video type information of Cloud Server feedback.

Reference picture 2, Fig. 2 is the schematic flow sheet of the first embodiment of video-frequency advertisement put-on method of the present invention, methods described Comprise the following steps:

Step S10, the video type of the currently playing video data of reading terminals;

The video data played based on present terminal, reads the video type of the video data.The reading manner, be Existing picture recognition function, because the video data is the video page sectional drawing or regard that correspondence advertisement putting program has been truncated to Frequency frame data, are all picture format both this, i.e., by the picture recognition function, recognize and video is based in the video data The identification division of type, specifically includes the content of current video picture and the broadcasting content in the video lower right corner is determined.Prior art In defined video type include:Film, drama, news, variety, physical culture, juvenile, music, art, society and politics, culture and education Etc. content.

Wherein, also need to obtain the information of the video data before video type is read, i.e., described reading terminals are current Before the step of video type of the video data of broadcasting, in addition to step:

The currently playing video data of timing acquisition terminal;

By the advertisement putting program in terminal built-in, with terminal described in defined time interval timing acquisition in program Current video data.The video data includes time interval timing acquisition institute described in video page sectional drawing or video requency frame data The current video data of terminal is stated, is that the video data set in the advertisement putting program obtains the cycle, based on the cycle Obtain video data, it is to avoid after currently playing video type change, caused advertisement putting information is inaccurate.

In addition, after the step of the timing acquisition terminal currently playing video data, in addition to:

Whether the video data that confirmation is got is consistent with the video data signature identification that last time gets;

Video data is recognized by image recognition technology, that is, recognizes that the image data got video data with last time Target signature information in image data.Based on the comparison result of target signature information in the image data, current obtain is confirmed To video data it is whether consistent with the video data that last time gets.Wherein, in the image data target is special Reference ceases, and includes the channel identification and the programme information mark in the lower right corner in the picture upper left corner.In addition, the feature of the image data Information, in addition to image feature information, it is specifically, be the picture recognition mode of prior art, not described here any more.

When the video data got is consistent with the video data signature identification that last time gets, performs and read institute The step of stating video type.

Recognizing that the target signature that current video data got video data with last time is identified by picture recognition technology For it is consistent when, i.e., sectional drawing or video in the video data that sectional drawing or video requency frame data in current video data were obtained with last time When the target signature information of frame data is unanimously or matching degree is in allowed band, it is significant figure to confirm the current video data According to.By the identification method, confirm that terminal does not change channel within a certain period of time, that is, has the possibility of advertisement putting.

Before the step of timing acquisition terminal currently playing video data, in addition to:

Confirm whether the terminal allows the push of advertising message, and when confirming to allow transmitting advertisement information, it is fixed to perform When the step of obtain terminal currently playing video data.

Step S20, advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to cloud Server, so that the video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned Return;

By the Video type information in the video data that has extracted, the video type is generated with preset format Corresponding advertisement putting request, wherein, the mark content of the advertisement putting request is the video type.Wherein described advertisement Delivering the content that mainly includes of request is:Channel, channel type, the advertisement putting request are defined as screen_ Info, its preset format is code form, specifically, being realized by code below:

Wherein, it is that information, channel_type are information type i.e. video type to define title channel.It will generate Advertisement putting request be screen_info, send to cloud server.Wherein, the identification information of the terminal is not with code Form shows.Cloud server is asked according to the advertisement putting, generates corresponding advertising message, and the advertising message is returned It is back in terminal and shows, the advertising message includes the modes such as copy and advertising pictures.Wherein, the cloud server life The step of into advertisement putting request corresponding advertising message, includes herein below:

The advertisement putting request that cloud server receiving terminal is sent, is generated corresponding by corresponding advertisement putting algorithm Advertising message.The advertising message corresponding with video type, is defined advertising message type.Based on the advertisement throw Request correspondence generation advertising message is put, the advertising message formation condition met includes adline, advertisement form, advertising pictures Size, advertising pictures content and advertisement font format etc., after advertisement form is confirmed, corresponding other information can be sky. Such as described advertisement form is the advertisement of written form, then the information of advertising pictures content can be sky.In the advertising message After generation, the advertising message is sent to the corresponding terminal of advertisement putting request and shown, to meet State the demand that the video ads of terminal are delivered.

In addition, when generating advertising message by advertisement putting algorithm, extracting the video class in the advertisement putting request Type is channel_type field information, and based on the video type, the ad data created in the cloud service The ad content matched with the video type is inquired about in table.Wherein, specific matching condition, is the cloud server management The matching condition of member's setting.For example, video type is film, then the ad content matched with the film should be corresponding film Recommended advertisements.Defined information type includes in the prior art:Film, drama, news, variety, physical culture, juvenile, music, skill Art, society and politics, culture and education etc..In the ad data table created, according to the corresponding advertisement that is stored with of the video type The content of information.The advertising message generated, will generate what is stored in the corresponding video information data of the advertising message End message formation incidence relation, will the advertising message bound with end message, to confirm the advertising message pair The terminal that should be delivered.And based on the incidence relation, the advertising message is sent to the terminal bound with the advertising message In the corresponding terminal of information.

Step S30, will receive the advertising message and is shown in the corresponding video black border area domain of the terminal.

Confirm the advertising display domain of present terminal, and the advertising message that the Cloud Server received is sent is described wide Accuse and shown in viewing area.The advertising display domain, is the advertisement putting region that the terminal is defined and divides, Specifically, the advertising display domain is defined as the video black border area domain of currently playing video.Because the advertising message is base The advertisement putting request generation generated in the terminal, then the video content that the type of advertising message is played with present terminal is Unanimously, advertisement is realized with playing the unification of content.

In the present embodiment, by the video type of the terminal current video data got, correspondence generation advertisement putting please Ask, and advertising message return terminal corresponding to Cloud Server generation is asked with the advertisement putting.Working as based on the terminal The preceding video black border area domain for playing video shows the advertising message.By methods described, by the type of advertisement putting and currently The broadcasting content correspondence of terminal, with the advertisement putting that this is carried out, reduces the dislike degree of user, then improves the exposure of advertisement putting Light rate.

Further, reference picture 3, Fig. 3 is the schematic flow sheet of the second embodiment of video-frequency advertisement put-on method of the present invention, First embodiment based on the inventive method, the step of generation is asked comprising the corresponding advertisement putting of the video type, Also include:

Step S40, when the video data has video black surround, extracts the video black surround information;

The video data got, when confirming that the video data has video black surround, extracts the video black surround Information.The form of expression of the video black surround, can check Fig. 4,5 content, and described Fig. 4 and Fig. 5 are the performance of video black surround Form.Wherein, the video black surround packet is included:Blank screen region x coordinate, blank screen region y-coordinate, the width of blank screen region x-axis And the content of the height of blank screen region y-axis.

Step S50, advertisement putting request of the generation comprising the video black surround information and the video type is described to regard Frequency black surround information includes black surround coordinate value and black surround width and elevation information.

According to the information of the video black surround extracted, advertisement putting of the generation comprising the video black surround information please Ask, and the advertisement putting asks to be mark based on the video type in the video data.Its specific structure includes: Channel, channel type, blank screen region x coordinate, blank screen region y-coordinate, the width of blank screen region x-axis and blank screen region y The height of axle.Advertisement putting request is defined as screen_info, and its preset structure is code form, specifically, by with Lower code is realized:

Wherein, it is that information, channel_type are that information type i.e. video type, left are black to define title channel Screen region x coordinate, top are that blank screen region y-coordinate, width are that the width of blank screen region x-axis, height are blank screen region y-axis Highly.

Step S60, receives the advertising message that cloud server asks generation based on the advertisement putting, reads the advertisement The identification information of information, the viewing area to confirm the advertising message;

After advertisement putting request is sent to Cloud Server, the Cloud Server please based on the advertisement putting Ask, generate corresponding advertising message, wherein, after the information of advertisement putting request bag black surround containing video, extract described wide Accuse the data message for delivering field information, i.e. tetra- fields of left, top, width, height in request on video black surround. According to the data message of the length and width height, the advertisement for meeting the video black surround size is generated with the advertising message correspondence of matching Information, the scope of the video black surround is matched with this, the advertising message generated based on video black surround size, is designated video black surround Advertisement.The advertising message matched with the video black surround, is mainly shown as advertising pictures.Receive the cloud server end generation Based on the advertising message of current video black surround, the identification information included in the advertising message is read, the advertising message is confirmed Viewing area.

Step S70, if the advertising message is designated video black surround advertisement, shows in the video black surround of currently playing video Show the advertising message;

The mark of the advertising message is read, video black surround advertisement is designated in the advertising message for confirming the advertising message When, the content identified based on the advertising message shows the advertising message in the corresponding video black surround of currently playing video.

Step S80, it is default wide in video display area if the advertising message is not designated video black surround advertisement Accuse dispensing region and show the advertising message.

The mark of the advertising message is read, when confirming that the advertising message is not designated video black surround advertisement, is based on The advertising message, the advertising message is shown in corresponding have confirmed that as advertisement putting viewing area.

In the present embodiment, asked by the advertisement putting that receives, extract video type therein, to generate and institute The corresponding advertising message of video type is stated, and based on the range data of the video black surround included in advertisement putting request, will The size of the advertising message of the generation meets the scope of the video black surround, to deliver during the advertising message, not with working as Preceding terminal plays content and video black surround scope is clashed, and has reached the effect of video black surround advertisement putting, and according to end The video type correspondence that end is played delivers the advertising message of same type, also improves the exposure rate of advertisement putting.

Further, reference picture 6, Fig. 6 is the schematic flow sheet of the 3rd embodiment of video-frequency advertisement put-on method of the present invention, The step of first and second embodiment based on the inventive method, video type of the currently playing video data of the reading terminals Including:

Step S90, obtains the hardware configuration information of the terminal, and judges the terminal according to the hardware configuration information Whether video type can be recognized;

The terminal hardware configuration information where the video data is obtained, is confirmed before the terminal hardware configuration information Put, if disclosure satisfy that the operation of advertisement putting request is extracted and generated to the video type of the video data.The terminal Hardware configuration information, including processor such as CPU, internal memory, the Exploitation degree of operating system etc..Specific configuration meets condition The correlation function for delivering program by corresponding built-in advertising is confirmed.

Step S100, if the terminal can recognize video type, obtains current play channel information to obtain terminal The video type of currently playing video data;

According to the confirmation result to the terminal hardware configuration information, if the hardware configuration information can recognize video class Type, then obtain the current play channel of the terminal, and based on the video data of current play channel interception broadcasting channel, Wherein, the video data includes screenshot picture and video requency frame data.

Step S110, if the terminal can not recognize video type, corresponding cloud is delivered to by the video data transmitting Server, so that the Cloud Server obtains the corresponding video type of the video data.Receive regarding for Cloud Server feedback Frequency type information.

According to the confirmation result to the terminal hardware configuration information, if the terminal hardware configuration information is relatively low, it is impossible to The identification video type operation of video data is realized, then it is described the video data transmitting to be delivered into corresponding cloud server end progress The identification video type operation of video data, and after the completion of analysis of the Cloud Server to the vision operation, will analyze As a result it is back to the terminal.After the operating result that the cloud server end returns to the video data, the video is received Type information.

In the present embodiment, by confirming the hardware configuration information of present terminal, confirm whether present terminal can be realized extensively The respective operations step delivered is accused, and when the hardware configuration information of the terminal can not meet operation content, by the video Data, which are sent to correspondence Cloud Server, to be operated and returns to operating result.Such a application mode, it is to avoid because terminal hardware is matched somebody with somebody The step of the problem of putting can not perform advertisement putting.Realize the terminal transparency of the advertisement placement method.

In addition, the embodiment of the present invention also proposes a kind of computer-readable recording medium, the computer-readable recording medium On the video ads that are stored with deliver program, the video ads, which are delivered, realizes following operation when program is executed by processor:

The video type of the currently playing video data of reading terminals;

Advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to Cloud Server, So that the video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned;

The advertising message will be received it is shown in the corresponding video black border area domain of the terminal.

Further, the video ads are delivered when program is executed by processor and also realize following operation:

When the video data has video black surround, the video black surround information is extracted;

Advertisement putting request of the generation comprising the video black surround information and the video type, the video black surround letter Breath includes black surround coordinate value and black surround width and elevation information.

Further, the video ads are delivered when program is executed by processor and also realize following operation:

The currently playing video data of timing acquisition terminal;

After the step of timing acquisition terminal currently playing video data, in addition to:

Whether the video data that confirmation is got is consistent with the video data signature identification that last time gets;

When the video data got is consistent with the video data signature identification that last time gets, performs and read institute The step of stating video type.

Further, the video ads are delivered when program is executed by processor and also realize following operation:

Confirm whether the terminal allows the push of advertising message, and when confirming to allow transmitting advertisement information, it is fixed to perform When the step of obtain terminal currently playing video data.

Further, the video ads are delivered when program is executed by processor and also realize following operation:

The hardware configuration information of the terminal is obtained, and judges that the terminal whether can according to the hardware configuration information Recognize video type;

If the terminal can recognize video type, current play channel information is obtained currently playing to obtain terminal The video type of video data;

If the terminal can not recognize video type, the video data transmitting is delivered into corresponding Cloud Server, with The corresponding video type of the video data is obtained for the Cloud Server;

Receive the Video type information of Cloud Server feedback.

Further, the video ads are delivered when program is executed by processor and also realize following operation:

The advertising message that cloud server asks generation based on the advertisement putting is received, the mark of the advertising message is read Know information, the viewing area to confirm the advertising message;

If the advertising message is designated video black surround advertisement, show described wide in the video black surround of currently playing video Accuse information;

If the advertising message is not designated video black surround advertisement, the default advertisement putting area in video display area Domain shows the advertising message.

It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row His property is included, so that process, method, article or system including a series of key elements not only include those key elements, and And also including other key elements being not expressly set out, or also include for this process, method, article or system institute inherently Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this Also there is other identical element in process, method, article or the system of key element.

The embodiments of the present invention are for illustration only, and the quality of embodiment is not represented.

Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases The former is more preferably embodiment.Understood based on such, technical scheme is substantially done to prior art in other words Going out the part of contribution can be embodied in the form of software product, and the computer software product is stored in one as described above In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions to cause a station terminal equipment (can be mobile phone, Computer, server, air conditioner, or network equipment etc.) perform method described in each of the invention embodiment.

The preferred embodiments of the present invention are these are only, are not intended to limit the scope of the invention, it is every to utilize this hair Equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills Art field, is included within the scope of the present invention.

Claims (8)

1. a kind of video-frequency advertisement put-on method, it is characterised in that the video-frequency advertisement put-on method comprises the following steps:
The video type of the currently playing video data of reading terminals;
Advertisement putting of the generation comprising the video type is asked, and advertisement putting request is sent to Cloud Server, so that The video type that the Cloud Server is asked according to the advertisement putting generates corresponding advertising message and returned;
The advertising message will be received it is shown in the corresponding video black border area domain of the terminal.
2. video-frequency advertisement put-on method as claimed in claim 1, it is characterised in that the generation is based on the video type The step of advertisement putting is asked, in addition to:
When the video data has video black surround, the video black surround information is extracted;
Advertisement putting request of the generation comprising the video black surround information and the video type, the video black surround packet Include black surround coordinate value and black surround width and elevation information.
3. video-frequency advertisement put-on method as claimed in claim 1, it is characterised in that the currently playing video of the reading terminals Before the step of video type of data, in addition to step:
The currently playing video data of timing acquisition terminal;
After the step of timing acquisition terminal currently playing video data, in addition to:
Whether the video data that confirmation is got is consistent with the video data signature identification that last time gets;
When the video data got is consistent with the video data signature identification that last time gets, performs and regarded described in reading The step of frequency type.
4. video-frequency advertisement put-on method as claimed in claim 3, it is characterised in that the timing acquisition terminal is currently playing Before the step of video data, in addition to:
Confirm whether the terminal allows the push of advertising message, and when confirming to allow transmitting advertisement information, perform timing and obtain The step of video data for taking terminal currently playing.
5. the video-frequency advertisement put-on method as described in any one of claims 1 to 3, it is characterised in that the reading terminals are current The step of video type of the video data of broadcasting, includes:
The hardware configuration information of the terminal is obtained, and judges whether the terminal can recognize according to the hardware configuration information Video type;
If the terminal can recognize video type, obtain current play channel information to obtain the video that terminal is currently playing The video type of data;
If the terminal can not recognize video type, the video data transmitting is delivered into corresponding Cloud Server, for institute State Cloud Server and obtain the corresponding video type of the video data;
Receive the Video type information of Cloud Server feedback.
6. video-frequency advertisement put-on method as claimed in claim 1, it is characterised in that described to receive the advertising message and show Before the step of being shown in the corresponding video black border area domain of the terminal, in addition to:
The advertising message that cloud server asks generation based on the advertisement putting is received, the mark letter of the advertising message is read Breath, the viewing area to confirm the advertising message;
If the advertising message is designated video black surround advertisement, the advertisement letter is shown in the video black surround of currently playing video Breath;
If the advertising message is not designated video black surround advertisement, the default advertisement putting region in video display area shows Show the advertising message.
7. a kind of video ads delivery device, it is characterised in that described device includes:Memory, processor and it is stored in described On memory and the computer program that can run on the processor, the computer program is by real during the computing device Existing the step of video-frequency advertisement put-on method as any one of claim 1 to 6.
8. a kind of computer-readable recording medium, it is characterised in that the video that is stored with the computer-readable recording medium is wide Dispensing program is accused, the video ads are delivered when program is executed by processor and realized as any one of claim 1 to 6 The step of video-frequency advertisement put-on method.
CN201710441349.2A 2017-06-12 2017-06-12 Video-frequency advertisement put-on method, device and computer-readable recording medium CN107277573A (en)

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