CN103023923A - Information transmission method and information transmission device - Google Patents
Information transmission method and information transmission device Download PDFInfo
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- CN103023923A CN103023923A CN2012105818417A CN201210581841A CN103023923A CN 103023923 A CN103023923 A CN 103023923A CN 2012105818417 A CN2012105818417 A CN 2012105818417A CN 201210581841 A CN201210581841 A CN 201210581841A CN 103023923 A CN103023923 A CN 103023923A
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Abstract
The invention discloses an information transmission device used for pushing more accurate information to a client side. The method includes: a server acquires video information of the client side; the server determines a play history of the client side according to the acquired video information; the server retrieves extended information relevant to the play history; and the server pushes the extended information to the client side. The invention further discloses a device for implementing the method.
Description
Technical field
The present invention relates to computer and Internet technical field, relate in particular to a kind of method and device of transmission information.
Background technology
Follow the development of Internet technology and popularizing of internet, applications, the various services of carrying out around the Internet are also constantly developing and are reforming.All trades and professions are when utilizing Internet technology, the Internet era of also just having welcome one.Because the excellent performance of the Internet aspect transmission information, media industry rely on Internet technology to obtain significant progress, the technology of various transmission informations continues to bring out, and is penetrated into each invention of modern society, and still has huge development space.
Take a kind of technology of pushed information as example, a kind of technology of pushed information can intercept video image information in the video playback client by server, and server pushes the network information relevant with image information according to the video image information that obtains to the user of player client; Or the program image information of server by playing in television set of the Internet acquisition, server pushes the relevent information of program to television set by the Internet according to the program image information.Yet in this Internet technology, the information that server can obtain is comparatively limited, is difficult to understand all sidedly the information of terminal equipment and user's demand.And because the image information that server obtains is limited, the information of server push also often is confined on the content of image information expression.Therefore, the relevent information of these of server push for the user's request of client, remains inaccurate.
Summary of the invention
The embodiment of the invention provides a kind of method of transmission information, is used for to client push information more accurately.
A kind of method of transmission information may further comprise the steps: server obtains the video information of client; Server is determined the play history of client according to the video information that obtains; The extend information that server retrieves is relevant with play history; The server push extend information is to client.Server can be according to the play history retrieval extend information of client, and the extend information that retrieves like this is more accurate, and the letter that server is transferred to client is just more accurate.
Preferably, the extend information that server retrieves is relevant with play history may further comprise the steps: server utilizes built-in algorithms to draw the personal characteristics of client according to play history; Server is retrieved extend information according to play history and the personal characteristics of client.Server analyzes personal characteristics according to play history like this, and server is more accurate according to the extend information that personal characteristics retrieves.
Preferably, server obtains the client identification of client; Server obtains the metadata of client according to client identification; The extend information that server retrieves is relevant with play history may further comprise the steps: the extend information that server retrieves is relevant with play history with the metadata of client.Server has enriched search condition like this according to metadata and the relevant extend information of play history retrieval, and the information that retrieves is just abundanter, more accurate.
Preferably, server obtains the client identification of client; Server obtains the metadata of client according to client identification; Server is according to the video information that obtains, and determine that after the play history of client, described method is further comprising the steps of: server utilizes built-in algorithms to determine the personal characteristics of client according to metadata and/or play history; The extend information that server retrieves is relevant with play history may further comprise the steps: the extend information that server retrieves is relevant with personal characteristics with the play history of client; Perhaps, the server retrieves extend information relevant with play history, metadata and the personal characteristics of client.Like this, server by utilizing metadata and/or play history have been determined the personal characteristics of client, have just increased the condition of server retrieves extend information, and be just more accurate according to the extend information that play history and personal characteristics retrieve; The extend information that server retrieves is relevant with play history, metadata and personal characteristics, the so extend information that just can comprehensive many-sided factor obtains of server, extend information is just more accurate.
Preferably, the server push extend information may further comprise the steps to client: server sorts to extend information according to predefined condition, the extend information after obtaining to sort; The forward extend information of ordering preferentially is pushed to client in the extend information after server will sort.Server preferably pushes the forward extend information of ordering according to predefined condition, has realized the mode of the multiple propelling movement extend information of server, makes the extend information of propelling movement more accurate.
A kind of server of transmission information comprises:
Receiving element is for the video information that obtains client;
Analytic unit is used for according to video information, determines the play history of described client;
Retrieval unit is used for the retrieval extend information relevant with play history;
Push unit is used for to the client push extend information.
In the described server, also comprise: feature unit, be used for according to play history, utilize built-in algorithms to draw the personal characteristics of client; Retrieval unit is retrieved extend information according to play history and the personal characteristics of client.
In the described server, also comprise: information unit is used for the metadata according to client identification acquisition client; Receiving element obtains the client identification of client; Information unit obtains the metadata of client according to client identification; The extend information that the retrieval unit retrieval is relevant with play history with the metadata of client.
In the described server, receiving element obtains the client identification of client; Information unit obtains the metadata of client according to client identification; Feature unit utilizes built-in algorithms to determine the personal characteristics of client according to metadata and/or play history; The extend information that the retrieval unit retrieval is relevant with personal characteristics with the play history of client; Perhaps, the retrieval unit retrieval extend information relevant with play history, metadata and the personal characteristics of client.
In the described server, also comprise: sequencing unit is used for according to predefined condition extend information being sorted the extend information after obtaining to sort; The forward extend information of ordering preferentially is pushed to client in the extend information after push unit will sort.
Other features and advantages of the present invention will be set forth in the following description, and, partly from specification, become apparent, perhaps understand by implementing the present invention.Purpose of the present invention and other advantages can realize and obtain by specifically noted structure in the specification of writing, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Accompanying drawing is used to provide a further understanding of the present invention, and consists of the part of specification, is used for together with embodiments of the present invention explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 be in the embodiment of the invention server to the method flow diagram of client push information;
Fig. 2 be in the embodiment of the invention server according to the personal characteristics of the client method flow diagram to user's client push extend information;
Fig. 3 A be in the embodiment of the invention server according to the metadata of client and the play history method flow diagram to the client push extend information;
Fig. 3 B be in the embodiment of the invention server according to metadata, play history and the personal characteristics of the client method flow diagram to the client push extend information;
Fig. 4 is the method flow diagram of client transmissions information in the embodiment of the invention;
Fig. 5 is the first device structure chart of server in the embodiment of the invention;
Fig. 6 is the second structure drawing of device of server in the embodiment of the invention;
Fig. 7 is the structure drawing of device of client in the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the present invention, is not intended to limit the present invention.
Server is realized to the client push extend information according to the video information that obtains client in the present embodiment.
Referring to Fig. 1, server is as follows to the method for client push information:
Step 101: server obtains the video information of client.
Step 102: server is determined the play history of client according to the video information that obtains.
Preferably, play history comprises: client terminal playing is looked program category, program channel, video type, reproduction time length and is play period etc.Video information can be the snapshot picture of video.
Server mates snapshot picture and the station symbol that prestores, and determines channel information by the station symbol that the match is successful.And server mates snapshot picture and the program image that prestores, and determines programm name by the program image that the match is successful, and determines program category by default programm name and the corresponding relation of program category.
Server can store the snapshot picture of the video that obtains in the certain hour, and the interior moment that obtains each snapshot picture of definite certain hour, difference between the moment of first snapshot picture of the same video by calculating acquisition and the moment of last snapshot picture, server just can be determined according to described difference the reproduction time length of the described video of client terminal playing.Simultaneously, server just can be determined the broadcast of the video that the described snapshot picture of client terminal playing is corresponding constantly according to the moment that obtains the snapshot picture.Play and constantly refer to that a video begins the temporal moment of the webserver corresponding when client terminal playing.
Step 103: the extend information that server retrieves is relevant with play history.
Step 104: the server push extend information is to client.
More than be that server is to the method for client push extend information.Server can also be according to the personal characteristics of the client client push extend information to the user, and the below is embodiment.
Referring to Fig. 2, server is as follows to the method for user's client push extend information according to the personal characteristics of client:
Step 201: server obtains the video information of client.
Concrete, video information comprises the information such as image information and audio-frequency information.
Step 202: server is determined the play history of client according to the video information that obtains.
Step 203: server utilizes built-in algorithms to draw the personal characteristics of client according to play history.
Concrete, built-in algorithms is:
1) data preliminary treatment: filter out the video frequency program of playing duration below given threshold value, for remaining program, for it stamps a series of labels, can stamp " select-elite " such as " the good sound of XX ", " singing ", (corresponding relation can be by manual maintenance for the program content respective labels such as welcome guest's name, also can obtain by information extraction technology), " XX TV station ", " evening Friday " etc. is from program EPG (Electronic Program Guide, electric program menu) label, " Chaoyang District Beijing " etc. from the label of the positional information of client device, and " (watching duration) more than 1 hour " etc. is from the label of watching behavior.
2) model training: for every interested client personal characteristics (, sex interval such as the age), obtain a series of samples (being the value of above-mentioned personal characteristics), and pass through regression analysis technique, for example logistic regression skill (logistic regression) is found out the dependency relation between aforementioned label and these features.
3) individual forecasting: for the client of unknown personal characteristics, based on forecast model obtained in the previous step, and the play history program sequence of this client, draw the personal characteristics of this client.
Preferably, the personal characteristics of client comprises: client user's age, sex, occupation, region, hobby and family structure form, etc.
Preferably, the method that server draws the personal characteristics of client is: server is according to play history, utilize built-in algorithms, will reveal to various types of videometers the user of preference, classify according to concepts such as age, sex, occupation, region, hobbies; Simultaneously, corresponding television set or household PC just can by user's age, sex, determine that further user's family structure forms.
Step 204: server is retrieved extend information according to play history and the personal characteristics of client.
Preferably, extend information comprises the news information of video, relevant topic information, interactive event information, preferential action message and advertising message etc.
Step 205: the server push extend information is to client.
Concrete, client comprises the equipment such as mobile phone, removable computer, television set and desktop computer.
Step 206: client is showed extend information to the user.
Server is retrieved extend information according to the personal characteristics of client among the above embodiment.Server can also be according to the metadata of client and play history to the client push extend information.
Referring to Fig. 3 A, server is as follows to the method for client push extend information according to metadata and the play history of client in the embodiment of the invention:
Step 301: server obtains client identification and the video information of client.
Step 302: server obtains the metadata of client according to client identification.
Concrete, the metadata of client comprises: the positional information of the type of client, the parameter of client and client.
The type of client, for example brand of client, model; The parameter of client is such as the information such as function, hardware configuration and client operator of client; The positional information of client, for example server can be determined the positional information of client by the IP address of client, or server is determined the positional information of client by the data in the client identification.
Step 303: server is determined the play history of client according to the video information that obtains.
Wherein, step 302 can be carried out synchronously with step 303.
Step 304: the extend information that server retrieves is relevant with play history with the metadata of client.
Step 305: server sorts to extend information according to predefined condition, the extend information after obtaining to sort.
Concrete, predefined condition comprises one of following condition at least: the matching degree of the video information of extend information and client; The matching degree of the play history of extend information and client; The matching degree of the metadata of extend information and client; The matching degree of the personal characteristics of extend information and client; The positional distance of extend information and client; Popular degree of extend information etc.
Step 306: the forward extend information of ordering preferentially is pushed to client in the extend information after server will sort.
Step 307: client is showed extend information to the user.
Below be server according to metadata, play history and the personal characteristics of the client embodiment to the client push extend information.
Referring to Fig. 3 B, server is as follows to the method for client push extend information according to metadata, play history and the personal characteristics of client in the embodiment of the invention:
Step 311: server obtains client identification and the video information of client.
Step 312: server obtains the metadata of client according to client identification.
Step 313: server is determined the play history of client according to the video information that obtains.
Wherein, step 312 can be carried out synchronously with step 313.
Step 314: server utilizes built-in algorithms to determine the personal characteristics of client according to metadata and play history.
Step 315: the extend information that server retrieves is relevant with personal characteristics with the play history of client.
Step 316: server sorts to extend information according to predefined condition, the extend information after obtaining to sort.
Concrete, predefined condition comprises one of following condition at least: the matching degree of the video information of extend information and client; The matching degree of the play history of extend information and client; The matching degree of the metadata of extend information and client; The matching degree of the personal characteristics of extend information and client; The positional distance of extend information and client; Popular degree of extend information etc.
Step 317: the forward extend information of ordering preferentially is pushed to client in the extend information after server will sort.
Step 318: client is showed extend information to the user.
The present embodiment is server according to the metadata of client and play history and the personal characteristics method to the client push extend information.Among the above embodiment, server can also be foundation according to play history, metadata and the personal characteristics three of client, retrieves the extend information relevant with play history, metadata and the personal characteristics of client.
The following examples are methods of client transmissions information.
Referring to Fig. 4, the method for client transmissions information is as follows:
Step 401: client sends video information to server.
Step 402: the extend information of client server push.
Step 403: client is showed extend information to the user.
More than be the method for client and server transmission information, the below is the structure of server in the present embodiment.
Referring to Fig. 5, server comprises in the present embodiment:
Receiving element 501 is for the video information that obtains client.
Receiving element 501 is also for the client mark that obtains client; Retrieval unit 503 is used for the retrieval extend information relevant with play history and metadata.
Referring to Fig. 6, server also comprises in the present embodiment: information unit 505, feature unit 506, sequencing unit 507.
After receiving element 501 obtained the client identification and/or video information of client, information unit 505 obtained the metadata of client according to client identification.Analytic unit 502 is determined the play history of client according to the video information that obtains.
Information unit 505 obtains after the metadata, and feature unit 506 according to metadata and/or the play history of client, utilizes built-in algorithms to draw the personal characteristics of client.
After the retrieval unit 503 retrievals extend information relevant with play history and personal characteristics, sequencing unit 507 sorts to extend information according to predefined condition, the extend information after obtaining to sort.
It below is the structure of the client in the present embodiment.
Referring to Fig. 7, client comprises in the present embodiment:
Transmitting element 701 is used for sending video information and/or client identification to server.
Receiving element 702 is used for the extend information that reception server pushes.
The embodiment of the invention is take the play history of client as foundation, and the retrieval extend information also is pushed to client, has realized the more accurately information pushing to client; The personal characteristics of the client that is drawn by play history, and the metadata of client also make server push give the information of client more accurate; Server sorts to extend information, has further optimized extend information, makes extend information more meet client user's demand.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, complete implement software example or in conjunction with the form of the embodiment of software and hardware aspect.And the present invention can adopt the form of the computer program of implementing in one or more computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) that wherein include computer usable program code.
The present invention is that reference is described according to flow chart and/or the block diagram of method, equipment (system) and the computer program of the embodiment of the invention.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or the block diagram and/or square frame and flow chart and/or the block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device producing a machine, so that the instruction of carrying out by the processor of computer or other programmable data processing device produces the device that is used for realizing in the function of flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, so that the instruction that is stored in this computer-readable memory produces the manufacture that comprises command device, this command device is realized the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame.
These computer program instructions also can be loaded on computer or other programmable data processing device, so that carry out the sequence of operations step producing computer implemented processing at computer or other programmable devices, thereby be provided for realizing the step of the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame in the instruction that computer or other programmable devices are carried out.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (10)
1. the method for a transmission information is characterized in that, may further comprise the steps:
Server obtains the video information of client;
Server is determined the play history of described client according to the video information that obtains;
The extend information that server retrieves is relevant with play history;
The server push extend information is to client.
2. the method for claim 1 is characterized in that, the extend information that server retrieves is relevant with play history may further comprise the steps:
Server utilizes built-in algorithms to draw the personal characteristics of client according to play history; Server is retrieved extend information according to play history and the personal characteristics of client.
3. the method for claim 1 is characterized in that, and is further comprising the steps of: server obtains the client identification of client; Server obtains the metadata of client according to client identification;
The extend information that server retrieves is relevant with play history may further comprise the steps: the extend information that server retrieves is relevant with play history with the metadata of client.
4. the method for claim 1 is characterized in that, and is further comprising the steps of: server obtains the client identification of client; Server obtains the metadata of client according to client identification;
Server is according to the video information that obtains, and determine that after the play history of client, described method is further comprising the steps of: server utilizes built-in algorithms to determine the personal characteristics of client according to metadata and/or play history;
The extend information that server retrieves is relevant with play history may further comprise the steps: the extend information that server retrieves is relevant with personal characteristics with the play history of client; Perhaps, the server retrieves extend information relevant with play history, metadata and the personal characteristics of client.
5. the method for claim 1 is characterized in that, the server push extend information may further comprise the steps to client:
Server sorts to extend information according to predefined condition, the extend information after obtaining to sort;
The forward extend information of ordering preferentially is pushed to client in the extend information after server will sort.
6. the server of a transmission information comprises:
Receiving element is for the video information that obtains client;
Analytic unit is used for according to video information, determines the play history of described client;
Retrieval unit is used for the retrieval extend information relevant with play history;
Push unit is used for to the client push extend information.
7. server as claimed in claim 6 is characterized in that, also comprises: feature unit, be used for according to play history, and utilize built-in algorithms to draw the personal characteristics of client; Retrieval unit is retrieved extend information according to play history and the personal characteristics of client.
8. server as claimed in claim 6 is characterized in that, receiving element obtains the client identification of client;
Described server also comprises: information unit is used for the metadata according to client identification acquisition client;
The extend information that the retrieval unit retrieval is relevant with play history with the metadata of client.
9. server as claimed in claim 6 is characterized in that, receiving element obtains the client identification of client;
Described server also comprises: information unit is used for the metadata according to client identification acquisition client;
Described server also comprises: feature unit utilizes built-in algorithms to determine the personal characteristics of client according to metadata and/or play history;
The extend information that the retrieval unit retrieval is relevant with personal characteristics with the play history of client; Perhaps, the retrieval unit retrieval extend information relevant with play history, metadata and the personal characteristics of client.
10. server as claimed in claim 6 is characterized in that, also comprises: sequencing unit, be used for according to predefined condition extend information being sorted, and obtain the extend information after the ordering;
The forward extend information of ordering preferentially is pushed to client in the extend information after push unit will sort.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210581841.7A CN103023923B (en) | 2012-12-27 | 2012-12-27 | A kind of method transmitting information and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210581841.7A CN103023923B (en) | 2012-12-27 | 2012-12-27 | A kind of method transmitting information and device |
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| CN103023923A true CN103023923A (en) | 2013-04-03 |
| CN103023923B CN103023923B (en) | 2016-06-08 |
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| WO2015090095A1 (en) * | 2013-12-19 | 2015-06-25 | 华为技术有限公司 | Information pushing method, device, and system |
| CN106339654A (en) * | 2015-07-06 | 2017-01-18 | 无锡天脉聚源传媒科技有限公司 | Semi-automatic character identification method and device |
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| WO2019144848A1 (en) * | 2018-01-26 | 2019-08-01 | 北京一览科技有限公司 | Information recommendation method and apparatus |
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|---|---|
| CN103023923B (en) | 2016-06-08 |
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