CN114141132A - Advertising machine and advertising directional display method - Google Patents
Advertising machine and advertising directional display method Download PDFInfo
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- CN114141132A CN114141132A CN202210113610.7A CN202210113610A CN114141132A CN 114141132 A CN114141132 A CN 114141132A CN 202210113610 A CN202210113610 A CN 202210113610A CN 114141132 A CN114141132 A CN 114141132A
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Abstract
The invention discloses an advertising machine and an advertising directional display method, wherein the advertising machine comprises an advertising machine frame, a monitoring module, a display layer, a direction layer and a processing module; the monitoring module is fixed on the frame of the advertising machine and monitors towards the front of the frame of the advertising machine; the display layer is positioned in the frame of the advertising machine and is provided with a plurality of luminous pixels; the direction layer is positioned in front of the display layer, and is provided with a light inlet of each direction pixel corresponding to the light-emitting pixels and a corresponding light-emitting pixel which are arranged oppositely; the types of the directional pixels comprise adjustable pixels and fixed pixels; all direction pixels in the same control area are of the same type, and the directions of light outlets of the direction pixels in the same control area are kept consistent; the processing module is respectively connected with the monitoring module, the display layer and the direction layer through signals. The advertising machine can realize the function of directionally displaying different contents in the same screen.
Description
Technical Field
The invention relates to the field of display screens, in particular to an advertisement player and an advertisement directional display method.
Background
The advertisement machine is a display device for playing advertisements in a public area, and is essentially a display with a data processing system, in actual implementation, advertisements of the advertisement machine are generally delivered in a fixed-point delivery mode, that is, an advertisement delivery company delivers the advertisements in a specific area according to requirements, but according to statistical feedback data of actual drainage effects, the actual effects of most advertisements are small.
The influence of various subjective factors is eliminated, researchers think that the current advertising mode is single, the playing mode is too simple, and for advertising machines in public areas such as elevators and the like, advertising can not be carried out aiming at more subdivided user groups within limited attention time, so that the economic benefit generated by the current advertising machines is small, and the industry is not facilitated to progress and development.
Disclosure of Invention
In order to overcome the defects of the existing advertising machine, the invention provides the advertising machine and the advertising directional display method, the display direction of each display pixel of the advertising machine is controlled by a direction pixel, and the directional display function of different contents in the same screen can be realized; the advertisement directional display method realized based on the advertisement player can judge the data of the age, the gender and the like of the user in front of the advertisement player based on the face recognition technology, and displays the advertisement in a targeted manner, so that the display pertinence of the advertisement is enhanced, and the user conversion efficiency of the advertisement is improved.
Correspondingly, the invention provides an advertising machine which comprises an advertising machine frame, a monitoring module, a display layer, a direction layer and a processing module;
the monitoring module is fixed on the frame of the advertising machine and faces the front of the frame of the advertising machine for monitoring;
the display layer is positioned in the frame of the advertising machine, the display layer is provided with a plurality of luminous pixels, any one of the luminous pixels is provided with a corresponding classification number, and the luminous pixels with the same classification number are classified into a display area;
the direction layer is positioned in front of the display layer and is provided with a plurality of direction pixels corresponding to the plurality of luminous pixels, each direction pixel is provided with a classification number same as that of the corresponding display pixel, and a light inlet of each direction pixel is arranged opposite to one corresponding luminous pixel;
the types of the directional pixels comprise adjustable pixels and fixed pixels, the direction of the light outlet of each adjustable pixel is adjustable, and the direction of the light outlet of each fixed pixel is fixed;
the direction pixels with the same classification number are classified into a control area, the types of all the direction pixels in the same control area are the same, and the directions of light outlets of the direction pixels in the same control area are kept consistent;
the processing module is respectively in signal connection with the monitoring module, the display layer and the direction layer.
In an optional embodiment, the system further comprises a storage module, and the processing module is in signal connection with the storage module.
In an optional embodiment, the system further comprises a communication module, and the processing module is in signal connection with the communication module.
Correspondingly, the invention also provides an advertisement directional display method, which is realized based on the advertisement machine and comprises the following steps:
acquiring a real-time picture within a preset angle range in front of the advertising player based on a monitoring module;
processing the real-time picture based on a processing module, capturing a face image in the real-time picture and processing the face image to obtain estimation data corresponding to the face image;
the processing module selects a target advertisement with the highest matching degree based on the estimated data;
the processing module selects a control area corresponding to the position of the face image as a target control area;
and the processing module displays the target advertisement content on a display area corresponding to the target control area.
In an optional embodiment, the selecting, by the processing module, a control region corresponding to the position of the face image as a target control region includes:
and when the directional pixels in the target control area are adjustable pixels, controlling the light outlet of the adjustable pixels in the target control area to face the direction corresponding to the position of the face image through the processing module.
In an optional embodiment, the selecting, by the processing module, a control region corresponding to the position of the face image as a target control region includes:
the states of the control area are classified into standby and working;
and the processing module selects one control area corresponding to the position of the face image from the control areas in the standby state as a target control area.
In an optional embodiment, the selecting, by the processing module, one control area corresponding to the position of the face image as a target control area in a standby state includes:
and selecting a control area with one direction pixel closest to the position of the face image as a fixed pixel as a target control area in the standby state.
In an optional embodiment, the acquiring, based on the monitoring module, the real-time picture within a preset angle range in front of the advertisement player includes:
dividing the real-time picture within a preset angle range in front of the advertising machine into a plurality of divided areas by taking the number of the control areas as a dividing reference;
each control area corresponds to one of the separation areas, and the light outlet of the directional pixel in each control area faces the corresponding separation area;
the processing module selecting a control area corresponding to the face image position as a target control area comprises:
and taking a control area corresponding to the separation area where the face image is located as a target control area.
In an alternative embodiment, the selecting, by the processing module, the target advertisement with the highest matching degree based on the estimated data includes:
taking the estimation data of all the face information in the corresponding separation area as evaluation data;
and selecting the target advertisement with the highest matching degree by taking the evaluation data as a reference.
In an optional embodiment, when the advertisement player has a storage module, the processing module selects a target advertisement in the storage module;
when the advertising machine is provided with a communication module, the processing module communicates with the outside through the communication module and selects the target advertisement.
In summary, the present invention provides an advertisement player and an advertisement directional display method, wherein the display direction of each display pixel of the advertisement player is controlled by a directional pixel, so that the directional display function of different contents in the same screen can be realized; the advertisement directional display method realized based on the advertisement player can judge the data of the age, the gender and the like of the user in front of the advertisement player based on the face recognition technology, and displays the advertisement in a targeted manner, so that the display pertinence of the advertisement is enhanced, and the user conversion efficiency of the advertisement is improved.
Drawings
Fig. 1 is a schematic diagram of a three-dimensional explosion structure of an advertising machine according to an embodiment of the present invention.
Fig. 2 is a schematic cross-sectional structure diagram of a display layer and a direction layer according to an embodiment of the present invention.
Fig. 3 is a schematic three-dimensional perspective structure diagram of a reflective member according to an embodiment of the invention.
Fig. 4 is a schematic cross-sectional structure diagram of a directional pixel according to an embodiment of the invention.
FIG. 5 is a flowchart of a directional display method according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Specifically, the embodiment of the invention provides an advertising machine, which comprises an advertising machine frame 1, a monitoring module 4, a display layer, a direction layer 7 and a processing module 2; in order to protect the directional layer 7, the advertising machine further comprises a protective layer 8.
The monitoring module 4 is fixed on the advertising machine frame 1 and faces the front of the advertising machine frame 1 for monitoring; specifically, the monitoring module 4 includes at least one camera.
The display layer is located inside the advertisement machine frame 1, the display layer has a plurality of light emitting pixels, any light emitting pixel in a plurality of light emitting pixels has corresponding classification number, and the light emitting pixel with the same classification number is classified into a display area. Specifically, the display layer may be a liquid crystal display module or other devices, the display layer has a point-to-point light-emitting pixel control function, the light-emitting content of each light-emitting pixel is controllable, and the light-emitting pixels in the display layer are divided into a plurality of display areas based on the use requirements of the embodiment of the present invention. It is noted that the light-emitting pixels within the display area need not be contiguous.
For example, the advertisement machine has a 21-inch display area, the resolution of the display layer is 5K, that is, the display layer has 5120 × 2880 pixels, and if the display layer has 4 display regions, the number of pixels in each display region is 2560 × 1440; specifically, the method for dividing the display area by the display layer may directly divide the display area into four areas, and in the embodiment of the present invention, it is more recommended to obtain each display area by using an interval extraction method.
Specifically, the interval extraction method includes uniformly and discretely extracting required pixel points from the display layer according to the number of the divided regions, so that the size of each display region is equal to that of the display region, and the pixel density of each display region is smaller than that of the display layer.
Specifically, in the embodiment of the present invention, the number of the pixels in the display layer is 5120 × 2880, the number of the pixels in the display area is 2560 × 1440, and the sizes of the display layer and the display area are both 21 inches.
Specifically, the direction layer 7 is located in front of the display layer, the direction layer 7 has a plurality of direction pixels corresponding to the plurality of light-emitting pixels, each of the direction pixels has a classification number identical to that of the corresponding display pixel 10, and a light inlet of each of the direction pixels is opposite to a corresponding one of the light-emitting pixels. Specifically, the directional pixel of the embodiment of the invention is used for adjusting the light emitting direction of the light emitting pixel, and specifically, the following description is provided for the specific implementation of the directional pixel.
Specifically, the type of the directional pixel in the embodiment of the present invention includes an adjustable pixel and a fixed pixel, the direction of the light exit of the adjustable pixel is adjustable, and the direction of the light exit of the fixed pixel is fixed; the direction pixels with the same classification number are classified into a control area, the types of all the direction pixels in the same control area are the same, and the directions of light outlets of the direction pixels in the same control area are kept consistent; specifically, based on the foregoing definition, the direction of the light outlet of the directional pixel in each control area is kept consistent, that is, the type of the directional pixel in each control area is consistent (if the direction of the light outlet is kept fixed by the adjustable pixel, it is regarded as a fixed pixel).
Specifically, the processing module 2 is in signal connection with the monitoring module 4, the display layer and the direction layer 7 respectively.
The advertisement player provided by the embodiment of the invention senses the image information in front of the advertisement player through the monitoring module 4, controls the content of each display area in the display layer and controls the directional pixels in the control area to display the content of the corresponding display area towards one direction according to the image information, so that the specific advertisement content is displayed to a specific group, the pertinence of the advertisement is improved, and the economic benefit of advertisement putting is improved.
Furthermore, the advertisement player further comprises a storage module, and the processing module 2 is in signal connection with the storage module. The storage module can be used for storing a plurality of pieces of advertisement information, and the processing module 2 extracts appropriate advertisement information from the plurality of pieces of advertisement information according to the requirements and plays the advertisement information in a specific display area.
Further, the advertising machine also comprises a communication module 3, and the processing module 2 is in signal connection with the communication module 3. Specifically, the communication module 3 is used for performing wireless communication with an external device, and the processing module 2 may obtain advertisement information through the communication module 3, and may also obtain corresponding judgment display logic through the communication module 3.
Specifically, with respect to the foregoing description of the advertisement player, the embodiment of the present invention is described with specific implementation contents of an advertisement player.
Fig. 1 shows a schematic diagram of a three-dimensional explosion structure of an advertising machine according to an embodiment of the invention.
The advertising machine comprises an advertising machine frame 1, a monitoring module 4, a display layer, a direction layer 7, a processing module 2, a storage module and a communication module 3.
Specifically, the processing module 2 and the storage module are integrated, and the communication module 3 is independently arranged, and the specific implementation of the processing module 2, the storage module, and the communication module 3 can be implemented by referring to the existing hardware technology, which is not additionally limited in the embodiment of the present invention.
It should be noted that, the control of the monitoring module 4, the driving of the display layer, and the driving of the direction layer 7 are contents on a software level, and related contents are not involved in the description of the physical structure of the advertisement machine according to the embodiment of the present invention, and a feasible operation method is provided for reference in the following.
Specifically, the display layer and the direction layer 7 are both arranged in the advertisement machine frame 1,
fig. 2 shows a schematic cross-sectional structure of the display layer and the orientation layer 7 of the embodiment of the present invention.
Specifically, the display layer is a display module with a TFT structure, and specifically includes a backlight layer 5 and a processing layer 6, and the processing layer 6 is divided into a plurality of display pixels 10 by a black area 9.
Specifically, the structure of the display layer can be implemented according to the prior art, the light emission of each display pixel 10 is controllable, and the top surface of each display pixel 10 is a light emitting surface.
Each directional pixel is opposite to the light emitting surface of the corresponding display pixel 10, and specifically, the directional pixel of the embodiment of the present invention has the following design structure:
each directional pixel includes an adjustment module for maintaining structural stability of the entire directional pixel and adjusting the posture of a reflective member for processing the emitted light of the display pixel 10.
Fig. 3 is a schematic three-dimensional perspective structure diagram of a reflective member according to an embodiment of the invention.
Specifically, the reflecting member includes a first reflecting body 21 and a second reflecting body 11.
The first reflector 21 is a hollow thin-shell structure, the upper end and the lower end of the first reflector 21 are both open, and the inner side of the first reflector 21 is a curved reflecting surface. Specifically, the curved reflecting surface can be subjected to chemical corrosion treatment to generate a rough surface on the surface, and the emission of the light on the curved reflecting surface is irregular, so that the transmission irregularity of the light is improved.
It should be noted that, for the sake of implementation, the overall shape of the reflecting member can be understood as being obtained by cutting out the corresponding structure from a hollow sphere, so that the emitting member has a spherical center.
Specifically, the upper end of the first reflector 21 is open for emitting light from the display pixel 10, and the lower end of the first reflector 21 is open for receiving light from the display pixel 10. The size of the open lower end of the first reflector 21 is related to the size of the display pixel 10, and in an implementation, the difference between the size of the open lower end of the first reflector 21 and the size of the display pixel 10 cannot be too large, so as to avoid light loss. In one embodiment, a reflective layer may be disposed around each display pixel 10 to reduce the internal energy consumption of light.
The second reflector 11 is internally arranged inside the first reflector 21, the second reflector 11 is in a concave basin structure, the top surface of the second reflector 11 is a smooth concave surface, and the concave surface is opposite to the open opening at the upper end of the first radiation lifter. Specifically, in order to avoid the light from directly exiting from the lower opening of the first reflector 21 to the upper opening of the first reflector 21, the diameter of the outer contour of the second reflector 11 needs to be larger than the opening line diameter of the upper opening of the first reflector 21. In addition, the surfaces of the second reflector 11 (i.e., the concave surface of the top surface and the convex surface of the bottom surface) are smooth reflective surfaces, so that light can be completely reflected. Specifically, the concave surface functions to converge the light, so that the light can penetrate through the open upper end of the first reflecting body 21 by reflection of the concave surface, and accordingly, theoretically, the focus of the concave surface can be disposed at the open upper end of the first reflecting body 21.
The first reflector 21 and the second reflector are of an integral structure and are connected by a connecting structure 12.
Fig. 4 is a schematic cross-sectional structure diagram of a directional pixel according to an embodiment of the invention.
The adjusting module comprises a support body 13, and the support body 13 plays a role in fixing the position, so that a plurality of directional pixels are orderly arranged in the whole directional layer 7; the upper end of the support body 13 is provided with an upper opening, and the lower end of the support body 13 is provided with a lower opening.
Specifically, the holder body 13 has one of the functions of ensuring positional stability of the reflecting member, and based on this function, the holder body 13 is connected to the reflecting member based on two or more elastic connecting members 14. Specifically, the elastic connecting members 14 have restoring elasticity, and in a default state, the plurality of elastic connecting members 14 cooperate to keep the reflecting member at a preset default position; in addition, the plurality of elastic connecting members 14 simultaneously act as motion limiters to allow the reflecting member to rotate around the center of the sphere.
Specifically, a first snap ring 19 is arranged on the periphery of the upper opening, and the first snap ring 19 extends into the first reflector 21 from the upper opening through the upper opening of the first reflector 21; a second snap ring is disposed at the periphery of the lower opening, and the second snap ring extends from the periphery of the lower opening through the lower open opening of the first reflector 21 to the inside of the first reflector 21.
It should be noted that, the first snap ring 19 and the second snap ring do not contact with the first reflector 21 in the default state, and the first snap ring 19 and the second snap ring are used to prevent the plastic deformation of the elastic connector 14 caused by the excessive deflection angle of the first reflector 21, which affects the use of the product.
Specifically, in order to adjust the posture of the first reflector 21, the technical means adopted by the embodiment of the present invention is:
an upper deformation bag 18 is provided outside the first snap ring 19, and the upper deformation bag 18 is closely attached to the upper opening of the first reflector 21.
The surface of the upper deformation bag 18 is a deformable film, transparent gas or transparent liquid is filled in the upper deformation bag 18, an upper temperature control assembly is arranged inside or outside the upper deformation bag 18 to control the temperature of the transparent medium in the upper deformation bag 18, the transparent medium can generate volume change through temperature change due to the fact that the transparent medium has the phenomenon of thermal expansion and cold contraction, the deformable film can be driven to deform, and the expansion and contraction of the upper deformation bag 18 can form driving force for the first reflection ring.
In order to adjust the driving direction of the upper deformation bag 18 in a targeted manner, in an alternative embodiment, a rigid structure is used for limiting the position above and on the side of the upper deformation bag 18, and the lower area of the upper deformation bag 18 is left empty, so that the main driving direction of the upper deformation bag 18 is below the upper deformation bag 18.
Specifically, the lower deforming capsule 17 is also provided on the outer side of the second snap ring, and the lower deforming capsule 17 on the second snap ring is provided corresponding to the lower end opening of the first reflecting body 21. The embodiments of the lower deformable bag 17 and the upper deformable bag 18 are similar, and the embodiments of the present invention will not be described separately.
Specifically, the number of the reflective capsules is two or more in the circumferential direction of the open upper end of the first reflector 21; in the circumferential direction of the lower end opening of the first reflector 21, the number of the reflective capsules corresponds to the number of the reflective capsules in the circumferential direction of the upper end opening.
In addition to the corresponding quantitative relationship, since the reflective member rotates around the center of the sphere, in order to improve the control effect, in an alternative embodiment, an upper deformation capsule 18 and a lower deformation capsule 17 are respectively arranged on two sides of a straight line passing through the center of the sphere, and the upper deformation capsule and the lower deformation capsule cooperate to provide a larger driving torque to drive the reflective member to rotate around the center of the sphere.
As can be seen from the structure shown in the figure, the first reflector 21 can rotate under the driving of the upper reflecting bag and the lower turning bag, so as to realize the function of controlling the light emitting direction of the directional pixels.
Specifically, in the experiment, it is found that the open-loop control precision of the deformation capsule is extremely poor due to the processing stability problem of the deformation capsule, and in order to achieve the purpose of precise control, in the embodiment of the invention, the rotation of the reflecting member needs to be controlled in a closed-loop mode.
Specifically, to realize closed-loop control of the rotation of the reflective member, it is mainly necessary to acquire the rotation angle (spatial attitude) of the reflective member, and based on implementation convenience, under the precondition that the attitude of the reflective member in a default state is known, the spatial attitude of the reflective member can be judged through the motion condition of the elastic connection member 14; specifically, the tension of the elastic connecting member 14 is measurable, the change in tension reflects the amount of deformation thereof, and the spatial attitude of the reflecting member is obtained by acquiring tension data of a plurality of sets of elastic connecting members 14 and by acquiring deformation control data of the deformation capsule (for sensing the twisting direction of the reflecting member).
Specifically, regarding the processing of directional pixels, specifically, the reflective member may be processed separately and arranged in an overall array, and one end of a plurality of elastic connecting members 14 (which may be elastic gold wires) is fixed on the outer surface of the reflective member; the bracket body 13 is divided into an upper part and a lower part according to a parting line in the figure and is processed respectively, and optionally, the bracket body 13 can be made of a thin film circuit board or glass; on the connecting surfaces of the upper and lower portions of the holder body 13, as shown in fig. 4, and the upper or upper portion surface, there are provided pressure-sensitive (strain-sensitive) elements 15, to which the free ends of the elastic connecting members 14 are first connected, after which the upper and lower portions are joined and brought into the configuration shown in fig. 4. It should be noted that the upper and lower portions of the holder body 13 are joined together, and they do not sandwich the pressure sensitive element and the elastic connecting member 14, but form a protective structure surrounding the pressure sensitive element and the elastic connecting member 14.
FIG. 5 is a flow chart of an advertisement targeting display method according to an embodiment of the present invention.
Specifically, for the foregoing advertisement player, an embodiment of the present invention further provides an advertisement targeting display method, which is implemented based on the advertisement player, and includes:
s101, acquiring a real-time picture within a preset angle range in front of the advertising player based on a monitoring module;
specifically, the preset angle range is determined according to a setting structure of a monitoring module, and if a picture acquisition element of the monitoring module is fixed, the preset angle range is associated with a focal length of the picture acquisition element; the preset angular range is associated with a movement stroke and a focal length of the picture taking element if the picture taking element of the monitoring module is active.
S102: processing the real-time picture based on a processing module, capturing a face image in the real-time picture and processing the face image to obtain estimation data corresponding to the face image;
and (3) taking the real-time picture as a data source, analyzing the real-time picture frame by frame, and taking the face image as an extraction target.
Specifically, after the face image is extracted, the face image is analyzed to obtain estimation data.
Specifically, the face image is analyzed, and the age and gender of a person corresponding to the face image are mainly judged through an intelligent algorithm so as to more accurately display the corresponding advertisement.
S103: the processing module selects a target advertisement with the highest matching degree based on the estimated data;
specifically, each advertisement has preset matching data, such as gender, age, etc. Correspondingly, the highest matching degree specifically comprises two conditions, the first condition is that matching data preset by the advertisement is matched with estimation data, and the advertisement can be directly used as a target advertisement if the estimation data falls within a matching range of the matching data preset by the advertisement; in the second case, if the matching data of the recorded advertisement is not consistent with the estimated data, the advertisement with the closest estimated data is selected as the target advertisement.
It should be noted that the specific meaning of "closest" may be to apply a weighting process to digitalize the relevant content of various estimation data, and select the closest advertisement as the target advertisement according to the final matching structure (score).
S104: the processing module selects a control area corresponding to the position of the face image as a target control area;
s105: and the processing module displays the target advertisement content on a display area corresponding to the target control area.
Specifically, the selecting, by the processing module, a control area corresponding to the position of the face image as the target control area includes:
and when the directional pixels in the target control area are adjustable pixels, controlling the light outlet of the adjustable pixels in the target control area to face the direction corresponding to the position of the face image through the processing module.
Or the processing module selects one control area corresponding to the position of the face image from the control areas in the standby state as the target control area, and the method comprises the following steps:
and selecting a control area with one direction pixel closest to the position of the face image as a fixed pixel as a target control area in the standby state.
When the advertising player is working, there may be control areas already in use, and therefore, the processing module selecting one control area corresponding to the face image position as the target control area includes:
the states of the control area are classified into standby and working;
and the processing module selects one control area corresponding to the position of the face image from the control areas in the standby state as a target control area.
Specifically, based on the consideration of convenience of control, the acquiring of the real-time picture within the preset angle range in front of the advertisement player based on the monitoring module includes:
dividing the real-time picture within a preset angle range in front of the advertising machine into a plurality of divided areas by taking the number of the control areas as a dividing reference;
each control area corresponds to one of the separation areas, and the light outlet of the directional pixel in each control area faces the corresponding separation area;
correspondingly, the selecting, by the processing module, a control area corresponding to the position of the face image as a target control area includes:
and taking a control area corresponding to the separation area where the face image is located as a target control area.
The processing module selects the target advertisement with the highest matching degree based on the estimated data comprises the following steps:
taking the estimation data of all the face information in the corresponding separation area as evaluation data;
and selecting the target advertisement with the highest matching degree by taking the evaluation data as a reference.
Further, when the advertising machine is provided with a storage module, the processing module selects a target advertisement in the storage module; when the advertising machine is provided with a communication module, the processing module communicates with the outside through the communication module and selects the target advertisement.
In summary, the embodiment of the present invention provides an advertisement player and an advertisement directional display method, where the display direction of each display pixel of the advertisement player is controlled by a directional pixel, so that a directional display function of different contents in the same screen can be realized; the advertisement directional display method realized based on the advertisement player can judge the data of the age, the gender and the like of the user in front of the advertisement player based on the face recognition technology, and displays the advertisement in a targeted manner, so that the display pertinence of the advertisement is enhanced, and the conversion efficiency of the advertisement is improved.
In addition, the advertisement player and the advertisement targeting display method provided by the embodiment of the present invention are described in detail above, and a specific embodiment should be adopted herein to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. An advertising machine is characterized by comprising an advertising machine frame, a monitoring module, a display layer, a direction layer and a processing module;
the monitoring module is fixed on the frame of the advertising machine and faces the front of the frame of the advertising machine for monitoring;
the display layer is positioned in the frame of the advertising machine, the display layer is provided with a plurality of luminous pixels, any one of the luminous pixels is provided with a corresponding classification number, and the luminous pixels with the same classification number are classified into a display area;
the direction layer is positioned in front of the display layer and is provided with a plurality of direction pixels corresponding to the plurality of luminous pixels, each direction pixel is provided with a classification number same as that of the corresponding display pixel, and a light inlet of each direction pixel is arranged opposite to one corresponding luminous pixel;
the types of the directional pixels comprise adjustable pixels and fixed pixels, the direction of light outlets of the adjustable pixels is adjustable, and the direction of light outlets of the fixed pixels is fixed;
the direction pixels with the same classification number are classified into a control area, the types of all the direction pixels in the same control area are the same, and the directions of light outlets of the direction pixels in the same control area are kept consistent;
the processing module is respectively in signal connection with the monitoring module, the display layer and the direction layer.
2. The advertising player of claim 1, further comprising a storage module, the processing module in signal communication with the storage module.
3. The advertising player of claim 1, further comprising a communication module, the processing module in signal connection with the communication module.
4. An advertisement targeted display method, implemented by an advertisement machine according to any one of claims 1 to 3, comprising:
acquiring a real-time picture within a preset angle range in front of the advertising player based on a monitoring module;
processing the real-time picture based on a processing module, capturing a face image in the real-time picture and processing the face image to obtain estimation data corresponding to the face image;
the processing module selects a target advertisement with the highest matching degree based on the estimated data;
the processing module selects a control area corresponding to the position of the face image as a target control area;
and the processing module displays the content of the target advertisement on a display area corresponding to the target control area.
5. The method of claim 4, wherein the processing module selecting a control region corresponding to the face image location as a target control region comprises:
and when the directional pixels in the target control area are adjustable pixels, controlling the light outlet of the adjustable pixels in the target control area to face the direction corresponding to the position of the face image through the processing module.
6. The method of claim 4, wherein the processing module selecting a control region corresponding to the face image location as a target control region comprises:
the states of the control area are classified into standby and working;
and the processing module selects one control area corresponding to the position of the face image from the control areas in the standby state as a target control area.
7. The method of claim 4, wherein the processing module selecting one of the control areas in standby state corresponding to the face image position as the target control area comprises:
and selecting a control area with one direction pixel closest to the position of the face image as a fixed pixel as a target control area in the standby state.
8. The method for displaying targeted advertisements as recited in claim 4, wherein the acquiring of the real-time images within a preset angle range in front of the advertisement player based on the monitoring module comprises:
dividing the real-time picture within a preset angle range in front of the advertising machine into a plurality of divided areas by taking the number of the control areas as a dividing reference;
each control area corresponds to one of the separation areas, and the light outlet of the directional pixel in each control area faces the corresponding separation area;
the processing module selecting a control area corresponding to the face image position as a target control area comprises:
and taking a control area corresponding to the separation area where the face image is located as a target control area.
9. The method of ad targeting as recited in claim 8, wherein the processing module selecting the targeted ad with the highest match based on the estimated data comprises:
taking the estimation data of all the face information in the corresponding separation area as evaluation data;
and selecting the target advertisement with the highest matching degree by taking the evaluation data as a reference.
10. The method of claim 4, wherein when the advertisement player has a storage module, the processing module selects a target advertisement in the storage module;
when the advertising machine is provided with a communication module, the processing module communicates with the outside through the communication module and selects the target advertisement.
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