CN113962731A - Artificial intelligence-based advertisement delivery system and method - Google Patents
Artificial intelligence-based advertisement delivery system and method Download PDFInfo
- Publication number
- CN113962731A CN113962731A CN202111154841.4A CN202111154841A CN113962731A CN 113962731 A CN113962731 A CN 113962731A CN 202111154841 A CN202111154841 A CN 202111154841A CN 113962731 A CN113962731 A CN 113962731A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- information
- advertisements
- module
- unit
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an artificial intelligence-based advertisement delivery system and method, which comprises a delivery device and a cloud server, wherein the delivery device comprises an identification module, a delivery module and a feedback module, the cloud server comprises an information comparison module, an advertisement selection module and an updating module, the delivery device is connected with the cloud server through wireless transmission equipment, the identification module comprises an identification unit and a filtering unit, the identification unit is arranged as a camera and used for shooting and recording passing information, the filtering unit is used for filtering the content shot and recorded by the identification unit so as to generate a combined information element, and the information comparison module comprises an information database and an information confirmation unit. The advertisement delivery system and method based on artificial intelligence not only improve the advertising effect of the advertisement, but also operate towards the direction of realizing the optimal effect after feedback.
Description
Technical Field
The invention belongs to the technical field of advertisement putting, and particularly relates to an advertisement putting system and method based on artificial intelligence.
Background
The advertisement delivery can select specific target users and areas on a digital media trading platform, a media collection online advertisement delivery platform or a network number system platform according to the content of the advertisements and accurately deliver the advertisements to the users in three forms of characters, pictures or videos.
The Chinese patent document discloses that when the advertisement delivery method based on artificial intelligence (application publication No. CN111626781A) is used, firstly, the advertisement deliverer collects and inputs the image information through the multi-point camera crowd and the vehicle in the delivery area, then the AI system is used for calculating, analyzing and identifying the acquired information, then the people in different age groups are classified according to the ages and the sexes of the people, meanwhile, different vehicle categories are classified, and the matching with different advertisements is completed through the age, the gender and the vehicle categories, and put in, finally, the collected data can be shared with an external shared database, thus, different advertisements can be delivered to different audience groups in the advertisement delivery process, therefore, the accuracy of advertisement putting is improved, advertisement resources are utilized to the maximum extent, and the effect of advertisement putting is improved to the maximum extent. But has the disadvantages that: without the function of feedback adjustment, the advertisement delivery cannot be adjusted according to the feedback.
Therefore, in view of the current situation, it is urgently needed to design and produce an artificial intelligence-based advertisement delivery system and method so as to meet the actual use requirement.
Disclosure of Invention
The invention aims to provide an advertisement delivery system and method based on artificial intelligence, so as to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme: the utility model provides an advertisement delivery system based on artificial intelligence, includes delivery device and high in the clouds server, delivery device is including the identification module that can identification information, can carry out the delivery module of putting and can follow-up feedback and adjustment feedback module, the high in the clouds server is including the information comparison module of storage information element, the advertisement selection module of storage advertisement and the update module that can update the advertisement, delivery device passes through wireless transmission equipment and is connected with the high in the clouds server.
Preferably, the identification module includes an identification unit and a filtering unit, the identification unit is configured as a camera and is used for shooting and recording the passing information, and the filtering unit is used for filtering the content shot and recorded by the identification unit, so as to generate the combined information element.
Preferably, the information comparing module includes an information database for storing existing individual information elements and combined information elements, and an information confirming unit for comparing and confirming the combined information elements in the identifying module with the information elements in the information database.
Preferably, the advertisement selection module comprises an advertisement database and an advertisement confirmation unit, the advertisement database is used for storing prepared advertisements, and the advertisement confirmation unit is used for corresponding the information elements in the identification module to the specified advertisements, selecting the corresponding advertisements, and further confirming the advertisements to be delivered.
Preferably, the delivery module includes a delivery unit and an adjusting unit, the delivery unit is configured as a playing device and is configured to deliver the advertisement determined by the advertisement selection module to the delivery unit and play the advertisement, and the adjusting unit is configured to adjust a playing sequence, playing times and playing time of the advertisement.
Preferably, the updating module is used for receiving a new advertisement and storing the new advertisement into the advertisement selecting module.
Preferably, the feedback module includes a receiving unit and an adjusting unit, the receiving unit is configured to receive the transmitted feedback information after the advertisement is delivered and generate the determination information, and the adjusting unit is connected to the delivery module and configured to adjust the delivery time of the advertisement according to the determination information.
Preferably, the advertisement delivery device is a video player, and is installed at each position where an advertisement needs to be played for advertisement delivery.
An artificial intelligence based advertisement delivery system delivery method comprises the following steps:
s1, information identification: the throwing equipment identifies and records the passing information, and then produces combined information elements;
s2, information comparison: comparing the combined information elements with the information elements in the information database of the cloud server, and then determining the closest information elements in the information database so as to confirm the information elements;
s3, advertisement selection and placement: selecting advertisements in an advertisement database according to the information elements, generating advertisements to be delivered, transmitting the advertisements to a delivery module of delivery equipment, delivering the advertisements, and selecting the playing sequence, the playing times and the playing time of the delivered advertisements;
s4, advertisement feedback and adjustment: and generating judgment information according to feedback generated after the advertisement is played, further adjusting, adjusting the adjusting unit, and changing the playing sequence, playing times and playing time of the delivered advertisement.
The invention has the technical effects and advantages that: the advertisement delivery system and method based on artificial intelligence ensure that delivered advertisements are close to audience crowds as much as possible through identification, comparison and confirmation, so that the advertising effect of the advertisements is improved, the filtering unit of the identification module can reduce the influence of irrelevant information on identification, the processing workload and the processing time are reduced, and the information database and the information confirmation unit of the information comparison module can confirm the closest advertisements; the design of feedback module for the staff can adjust the initial delivery strategy of advertisement according to the information that feeds back, and after the adjustment, and then operate towards the direction that realizes the optimal effect, this advertisement delivery system and method based on artificial intelligence, not only promote the advertising effect of advertisement, through after feeding back moreover, operate towards the direction that realizes the optimal effect.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a more thorough understanding of the present invention. It will be apparent, however, to one skilled in the art, that the present invention may be practiced without one or more of these specific details. In other instances, well-known features have not been described in order to avoid obscuring the invention.
The invention provides an artificial intelligence-based advertisement delivery system, which comprises delivery equipment and a cloud server, wherein the delivery equipment comprises an identification module capable of identifying information, a delivery module capable of delivering and a feedback module capable of subsequently feeding back and adjusting, the cloud server comprises an information comparison module for storing information elements, an advertisement selection module for storing advertisements and an updating module capable of updating advertisements, the delivery equipment is connected with the cloud server through wireless transmission equipment, and the delivery equipment is set to be a video player or other equipment capable of playing and is arranged at each position where advertisements need to be played for advertisement delivery.
In a further embodiment, the identification module includes an identification unit and a filtering unit, the identification unit is configured as a camera, and may also be other devices capable of performing identification and recording, and is configured to shoot and record the passing information, and the filtering unit is configured to filter the content shot and recorded by the identification unit, so as to generate the combined information element.
In a further embodiment, the information comparison module comprises an information database for storing existing individual information elements as well as combined information elements and an information validation unit for comparing and validating the combined information elements in the identification module with the information elements in the information database.
In a further embodiment, the advertisement selection module comprises an advertisement database and an advertisement confirmation unit, wherein the advertisement database is used for storing prepared advertisements, and the advertisement confirmation unit is used for corresponding the information elements in the identification module with the specified advertisements, selecting the corresponding advertisements and further confirming the advertisements to be delivered.
In a further embodiment, the advertisement delivery module includes a delivery unit and an adjusting unit, the delivery unit is configured as a playing device and is used for delivering the advertisement determined by the advertisement selection module to the delivery unit and playing the advertisement, and the adjusting unit is used for adjusting the playing sequence, the playing times and the playing time of the advertisement.
In a further embodiment, the update module is configured to receive a new advertisement and store the new advertisement in the advertisement selection module.
In a further embodiment, the feedback module includes a receiving unit and an adjusting unit, the receiving unit is configured to receive the transmitted feedback information after the advertisement is delivered and generate the determination information, and the adjusting unit is connected to the delivery module and configured to adjust the delivery time of the advertisement according to the determination information.
An artificial intelligence based advertisement delivery system delivery method comprises the following steps:
s1, information identification: the throwing equipment identifies and records the passing information, and then produces combined information elements;
s2, information comparison: comparing the combined information elements with the information elements in the information database of the cloud server, and then determining the closest information elements in the information database so as to confirm the information elements;
s3, advertisement selection and placement: selecting advertisements in an advertisement database according to the information elements, generating advertisements to be delivered, transmitting the advertisements to a delivery module of delivery equipment, delivering the advertisements, and selecting the playing sequence, the playing times and the playing time of the delivered advertisements;
s4, advertisement feedback and adjustment: and generating judgment information according to feedback generated after the advertisement is played, further adjusting, adjusting the adjusting unit, and changing the playing sequence, playing times and playing time of the delivered advertisement.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (9)
1. The utility model provides an advertisement delivery system based on artificial intelligence, includes delivery device and high in the clouds server, its characterized in that: the delivery device comprises an identification module capable of identifying information, a delivery module capable of delivering and a feedback and adjustment module capable of subsequently feeding back, the cloud server comprises an information comparison module for storing information elements, an advertisement selection module for storing advertisements and an updating module capable of updating advertisements, and the delivery device is connected with the cloud server through wireless transmission equipment.
2. The artificial intelligence based advertising system according to claim 1, wherein: the identification module comprises an identification unit and a filtering unit, the identification unit is provided with a camera and used for shooting and recording the passing information, and the filtering unit is used for filtering the content shot and recorded by the identification unit so as to generate combined information elements.
3. The artificial intelligence based advertising system according to claim 1, wherein: the information comparison module comprises an information database and an information confirmation unit, wherein the information database is used for storing the existing independent information elements and the existing combined information elements, and the information confirmation unit is used for comparing and confirming the combined information elements in the identification module with the information elements in the information database.
4. The artificial intelligence based advertising system according to claim 1, wherein: the advertisement selection module comprises an advertisement database and an advertisement confirmation unit, the advertisement database is used for storing prepared advertisements, and the advertisement confirmation unit is used for enabling information elements in the identification module to correspond to the specified advertisements, selecting the corresponding advertisements and further confirming the advertisements needing to be put.
5. The artificial intelligence based advertising system according to claim 1, wherein: the releasing module comprises a releasing unit and an adjusting unit, the releasing unit is set as playing equipment and used for releasing the advertisements confirmed by the advertisement selecting module to the releasing unit and playing the advertisements, and the adjusting unit is used for adjusting the playing sequence, the playing times and the playing time of the advertisements.
6. The artificial intelligence based advertising system according to claim 1, wherein: the updating module is used for receiving new advertisements and storing the new advertisements in the advertisement selection module.
7. The artificial intelligence based advertising system according to claim 1, wherein: the feedback module comprises a receiving unit and an adjusting unit, the receiving unit is used for receiving the transmitted feedback information after the advertisement is released and generating judgment information, and the adjusting unit is connected with the releasing module and used for adjusting the releasing time of the advertisement according to the judgment information.
8. The artificial intelligence based advertising system according to claim 1, wherein: the releasing equipment is set as a video player and is arranged at each position where the advertisement needs to be played for releasing the advertisement.
9. An advertisement delivery method based on artificial intelligence of any one of claims 1-8, characterized by: the method comprises the following steps:
s1, information identification: the throwing equipment identifies and records the passing information, and then produces combined information elements;
s2, information comparison: comparing the combined information elements with the information elements in the information database of the cloud server, and then determining the closest information elements in the information database so as to confirm the information elements;
s3, advertisement selection and placement: selecting advertisements in an advertisement database according to the information elements, generating advertisements to be delivered, transmitting the advertisements to a delivery module of delivery equipment, delivering the advertisements, and selecting the playing sequence, the playing times and the playing time of the delivered advertisements;
s4, advertisement feedback and adjustment: and generating judgment information according to feedback generated after the advertisement is played, further adjusting, adjusting the adjusting unit, and changing the playing sequence, playing times and playing time of the delivered advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111154841.4A CN113962731A (en) | 2021-09-29 | 2021-09-29 | Artificial intelligence-based advertisement delivery system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111154841.4A CN113962731A (en) | 2021-09-29 | 2021-09-29 | Artificial intelligence-based advertisement delivery system and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113962731A true CN113962731A (en) | 2022-01-21 |
Family
ID=79463282
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111154841.4A Pending CN113962731A (en) | 2021-09-29 | 2021-09-29 | Artificial intelligence-based advertisement delivery system and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113962731A (en) |
-
2021
- 2021-09-29 CN CN202111154841.4A patent/CN113962731A/en active Pending
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10176247B2 (en) | Event-related media management system | |
| US11625987B2 (en) | Systems and methods for generation of virtual sporting events | |
| US20160180235A1 (en) | Method for inferring latent user interests based on image metadata | |
| US8508572B2 (en) | Live broadcast interview conducted between studio booth and interviewer at remove location | |
| CN109145784A (en) | Method and apparatus for handling video | |
| CN105245909A (en) | Method for match live broadcast by combining intelligent hardware, cloud computing and internet | |
| CN105872639A (en) | Live broadcast method and live broadcast terminal | |
| CN112533003B (en) | Video processing system, device and method | |
| CN110198456A (en) | Video pushing method, device and computer readable storage medium based on live streaming | |
| CN105847874A (en) | Live broadcasting device and live broadcasting terminal | |
| US10951957B2 (en) | Systems and methods for graphical data presentation during a sporting event broadcast | |
| CN102457780A (en) | Method and system for supplying real-time data to network video | |
| US20110279677A1 (en) | Systems and Methods for Providing Event-Related Video Sharing Services | |
| CN102722832A (en) | Online video advertisement refinement targeting delivery method | |
| CN113240466B (en) | Mobile media video data processing method and device based on big data depth analysis and storage medium | |
| US11907861B2 (en) | Systems and methods for sports data crowdsourcing and analytics | |
| CN107545467A (en) | Multimedia messages put-on method and device | |
| CA2664235A1 (en) | Live broadcast interview conducted between studio booth and interviewer at remote location | |
| Kumar et al. | Outcome classification in cricket using deep learning | |
| CN109889905A (en) | A kind of main broadcaster's comprehensive value appraisal procedure, storage medium, equipment and system | |
| CN108421240A (en) | Court barrage system based on AR | |
| US10623688B1 (en) | Event capture and distribution system and method | |
| CN113962731A (en) | Artificial intelligence-based advertisement delivery system and method | |
| US7974440B2 (en) | Use of statistical data in estimating an appearing-object | |
| CN111918140B (en) | Video playing control method and device, computer equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |