CN109472645A - The method, apparatus and storage medium that advertisement plays - Google Patents
The method, apparatus and storage medium that advertisement plays Download PDFInfo
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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Abstract
The method, apparatus and storage medium played the invention discloses a kind of advertisement, described method includes following steps: receiving the image information that liquid crystal display is sent, and extracts the face information in described image information；Corresponding advertising information is generated according to the corresponding default merchandise news of the face information and liquid crystal display, and the advertising information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.The present invention makes the advertisement played produce interaction with customer through the above way, to improve the desire to buy of customer, strengthens the propaganda strength of commodity.
Description
Technical field
It a kind of played the present invention relates to video display arts more particularly to advertisement method, apparatus and computer-readable deposits
Storage media.
Background technique
With the development of science and technology, using digital television, mobile terminal as the appearance of the new media of representative so that information passes
It passs more quickly, therefore, manufacturer is increasingly ready advertisement to launch onto new medias such as mobile terminal, smart screens.Largely
Market is assembled with the smart screens such as LCD TV, in addition, using in the different types of market such as 4 S auto shop, supermarket, garments city
It is also seen everywhere to play the video playback apparatus of advertisement.
But these above-mentioned advertisement playing devices, advertisement is often played in a fixed order, is not generated with customer mutual
It is dynamic, it is difficult to improve the desire to buy of customer, also can not just reach due promotion effect.
Summary of the invention
The method, apparatus and storage medium played the main purpose of the present invention is to provide a kind of advertisement, it is intended to solve existing
There is advertisement play-back technology to lack interactivity, it is difficult to the technical issues of promoting customer's desire to buy.
To achieve the above object, the present invention provides a kind of method that advertisement plays, and includes the following steps:
The image information that liquid crystal display is sent is received, and extracts the face information in described image information；
Corresponding advertising information is generated according to the corresponding default merchandise news of the face information and liquid crystal display, and will be described
Advertising information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.
Optionally, described the step of receiving the image information that liquid crystal display is sent, includes:
When liquid crystal display detects that there are when customer, then obtain liquid crystal display monitoring at this time in preset range by default sensor
The image information arrived.
Optionally, the step of face information extracted in described image information includes:
When detecting the face information in described image information, recognition of face frame is generated；
Judge whether there is multiple recognition of face frames；
If so, extracting the face information in the maximum recognition of face frame of area；
If it is not, then extracting the face information in unique recognition of face frame.
Optionally, described that corresponding advertisement letter is generated according to the corresponding default merchandise news of the face information and liquid crystal display
The step of breath includes:
When the corresponding default merchandise news of the liquid crystal display be clothing information when, then extract in image information with the face
The corresponding posture information of information；
Corresponding advertising information is generated according to the face information and the posture information.
Optionally, include: the step of posture information corresponding with the face information in the extraction image information
Extract Customer Information corresponding with the face information in image information；
Extract the characteristic point of the Customer Information；
The posture information of the Customer Information is obtained according to the characteristic point.
Optionally, described that corresponding advertisement letter is generated according to the corresponding default merchandise news of the face information and liquid crystal display
The step of breath, further includes:
The face information is input in default purchase table；
When default purchase table is there are when corresponding purchaser record, then corresponding advertisement is generated according to the purchaser record and believed
Breath.
Optionally, described that corresponding advertisement letter is generated according to the corresponding default merchandise news of the face information and liquid crystal display
Breath, and the advertising information is sent to the liquid crystal display, so that after the step of liquid crystal display plays corresponding advertisement,
Further include:
The purchase instruction that liquid crystal display is sent is received, and corresponding with the advertising information pre- according to purchase instruction determination
If commodity details；
The commodity details are sent to liquid crystal display, so that the liquid crystal display shows corresponding default commodity details.
Optionally, the acquisition liquid crystal display recognizes the image information sent after face, and extracts in described image information
Face information the step of before, further includes:
When the image information that the liquid crystal display is sent has not been obtained, play instruction is sent to liquid crystal display, so that the liquid
Crystalline substance screen plays preset advertisement.
In addition, to achieve the above object, the present invention also provides the device that a kind of advertisement plays, the device of the advertisement broadcasting
Include: memory, processor and is stored in the advertisement playing program that can be run on the memory and on the processor, institute
State the step of realizing advertisement broadcast method as described above when advertisement playing program is executed by the processor.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
Advertisement playing program is stored on storage medium, the advertisement playing program realizes that advertisement as described above is broadcast when being executed by processor
The step of putting method.
The present invention provides a kind of methods that advertisement plays, and described method includes following steps: receiving what liquid crystal display was sent
Image information, and extract the face information in described image information；According to the corresponding default quotient of the face information and liquid crystal display
Product information generates corresponding advertising information, and the advertising information is sent to the liquid crystal display, so that the liquid crystal display is broadcast
Put corresponding advertisement.The present invention obtained the face information of customer before this, and obtained according to face information with posture information corresponding
Advertisement, then advertisement is played back, the advertisement played back through the above way and customer produce interaction, to improve Gu
The desire to buy of visitor, also improves the propaganda strength of commodity.
Detailed description of the invention
Fig. 1 is the apparatus structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to；
Fig. 2 is the flow diagram of one embodiment of advertisement broadcast method of the present invention；
Fig. 3 is the flow diagram of the another embodiment of advertisement broadcast method of the present invention；
Fig. 4 is the flow diagram of another embodiment of advertisement broadcast method of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
As shown in Figure 1, Fig. 1 is the terminal structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to.
Terminal of the present invention is a kind of device that advertisement plays, which can be liquid crystal display, is also possible to computer, intelligent hand
Machine, tablet computer, portable computer etc. have the packaged type terminal device of display function and input function.
As shown in Figure 1, the terminal may include: processor 1001, such as CPU, communication bus 1002, user interface
1003, network interface 1004, memory 1005.Wherein, communication bus 1002 is for realizing the connection communication between these components.
User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard), optional user interface
1003 can also include standard wireline interface and wireless interface.Network interface 1004 optionally may include that the wired of standard connects
Mouth, wireless interface (such as WI-FI interface).Memory 1005 can be high speed RAM memory, be also possible to stable memory
(non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor
1001 storage device.
Optionally, terminal can also include camera, Wi-Fi module etc., and details are not described herein.
It will be understood by those skilled in the art that the restriction of the not structure paired terminal of terminal structure shown in Fig. 1, can wrap
It includes than illustrating more or fewer components, perhaps combines certain components or different component layouts.
In terminal shown in Fig. 1, network interface 1004 is mainly used for connecting background server, carries out with background server
Data communication；User interface 1003 includes mainly input unit such as keyboard, and keyboard includes Wireless Keyboard and wired keyboard, is used for
Client is connected, carries out data communication with client；And processor 1001 can be used for calling stored in memory 1005 it is wide
Playing program is accused, and executes following operation:
The image information that liquid crystal display is sent is received, and extracts the face information in described image information；
Corresponding advertising information is generated according to the corresponding default merchandise news of the face information and liquid crystal display, and will be described
Advertising information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
When liquid crystal display detects that there are when customer, then obtain liquid crystal display monitoring at this time in preset range by default sensor
The image information arrived.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
When detecting the face information in described image information, recognition of face frame is generated；
Judge whether there is multiple recognition of face frames；
If so, extracting the face information in the maximum recognition of face frame of area；
If it is not, then extracting the face information in unique recognition of face frame.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
When the corresponding default merchandise news of the liquid crystal display be clothing information when, then extract in image information with the face
The corresponding posture information of information；
Corresponding advertising information is generated according to the face information and the posture information.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
Extract Customer Information corresponding with the face information in image information；
Extract the characteristic point of the Customer Information；
The posture information of the Customer Information is obtained according to the characteristic point.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
The face information is input in default purchase table；
When default purchase table is there are when corresponding purchaser record, then corresponding advertisement is generated according to the purchaser record and believed
Breath.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
The purchase instruction that liquid crystal display is sent is received, and corresponding with the advertising information pre- according to purchase instruction determination
If commodity details；
The commodity details are sent to liquid crystal display, so that the liquid crystal display shows corresponding default commodity details.
Further, processor 1001 can call the advertisement playing program stored in memory 1005, also execute following
Operation:
When the image information that the liquid crystal display is sent has not been obtained, play instruction is sent to liquid crystal display, so that the liquid
Crystalline substance screen plays preset advertisement.
The specific embodiment of advertisement play back device of the present invention and each embodiment of following advertisement broadcast methods are essentially identical, herein
It does not repeat.
Referring to Fig. 2, Fig. 2 is the flow diagram of one embodiment of advertisement broadcast method of the present invention, it is provided in this embodiment
Advertisement broadcast method includes the following steps:
Step S10 receives the image information that liquid crystal display is sent, and extracts the face information in described image information；
In the present embodiment, server received the image information of liquid crystal display transmission before this, it should be appreciated that on liquid crystal display
It is equipped with camera, can capture the image of surrounding, generates corresponding photo, alternatively, liquid crystal display and other video-photographic equipments
Connection, the available picture taken to the video-photographic equipment connected.Optionally, which includes multiple figures
Piece, the image information captured is sent to server by liquid crystal display, after server receives pictorial information, to multiple got
Picture is integrated, and the face information in image information is extracted using face recognition technology.
Step S20 generates corresponding advertising information according to the corresponding default merchandise news of the face information and liquid crystal display,
And the advertising information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.
In different markets, commodity that should be different to customer recommendation.For example, when liquid crystal display is arranged in 4 S auto shop
When, it is readily appreciated that, liquid crystal display should be preferentially to customer recommendation Automobile Products.Likewise, when the liquid in garments city is arranged in liquid crystal display
Crystalline substance screen should be preferentially to customer recommendation clothes.In the present embodiment, server can obtain and liquid crystal display pair according to the number of liquid crystal display
The default merchandise news answered can also obtain default merchandise news corresponding with liquid crystal display by other means, for example, can obtain
The location information in market where taking liquid crystal display searches corresponding default merchandise news according to location information.
Server inquires corresponding with liquid crystal display default merchandise news, and by the face information extracted and above-mentioned presets
Merchandise news is input in preset database and is inquired, and after inquiry obtains corresponding advertisement, uses image to face information
The technologies such as processing, images match generate advertising information.It should be understood that advertising information is according to the advertisement inquired to people
Face information is handled, a kind of either statically or dynamically image data of generation.
After server generates corresponding advertising information, the advertising information of generation is sent to liquid crystal display, sending method is not
It is restricted, advertising information can be sent by this wired mode of the data line being arranged between server and liquid crystal display, it can also
By by wireless data transmission it is this in a manner of advertising information is sent to liquid crystal display.Liquid crystal display receives the advertisement that all server is sent
After information, advertising information is decoded, obtains corresponding advertisement, and play out.
The present invention provides a kind of methods that advertisement plays, and described method includes following steps: receiving what liquid crystal display was sent
Image information, and extract the face information in described image information；According to the corresponding default quotient of the face information and liquid crystal display
Product information generates corresponding advertising information, and the advertising information is sent to the liquid crystal display, so that the liquid crystal display is broadcast
Put corresponding advertisement.The present invention obtained the face information of customer before this, and obtained according to face information with posture information corresponding
Advertisement, then advertisement is played back, the advertisement played back through the above way and customer produce interaction, to improve Gu
The desire to buy of visitor, also improves the propaganda strength of commodity.
Further, the step of image information of above-mentioned reception liquid crystal display transmission includes:
Step S11 then obtains liquid at this time when liquid crystal display is detected in preset range by default sensor there are when customer
The image information that crystalline substance screen monitors.
In the present embodiment, liquid crystal display is previously provided with the sensor for having monitoring distance function, which can be red
Outer sensor, it is of course possible to be other sensors for having distance measurement function, the present embodiment is herein with no restrictions.When being set in liquid crystal display
Sensor monitor in the presence of having customer in preset range, the photography and vedio recording that liquid crystal display passes through camera or connection built in it
The photo of equipment shooting at this time, and using the photo taken as image information.It should be understood that mentioned by the present embodiment
The maximum value of preset range by sensor energy monitoring distance maximum value, in addition, the maximum value of preset range should also be as being to take the photograph
The maximum distance that can be clearly shot as equipment.It is possible thereby to the specific value of preset range and the distance of reaction of sensor and
The shooting distance of picture pick-up device is related.
The obtained image information of shooting is sent to server by liquid crystal display, it should be appreciated that liquid crystal display is by image information
The transmission mode that the transmission mode for being sent to server sends advertising information to liquid crystal display with above-mentioned server is the same, can be to have
Line transmission, or wireless transmission.
Further, the step of face information in said extracted described image information includes:
Step S12 generates recognition of face frame when detecting the face information in described image information；
Step S13 judges whether there is multiple recognition of face frames；
Step S14, if so, extracting the face information in the maximum recognition of face frame of area；
Step S15, if it is not, then extracting the face information in unique recognition of face frame.
After server receives the image information that liquid crystal display is sent, image information is identified using face recognition technology, works as detection
When face information into image information, corresponding recognition of face frame is generated, it should be appreciated that recognition of face frame covers image
The entire position of face information in information, the shape of recognition of face frame can be it is rectangular, be also possible to circle or other shapes.One
The corresponding identification of a recognition of face frame obtains a face information.After generating corresponding recognition of face frame, it is in detection image information
It is no there are multiple recognition of face frames, multiple recognition of face frames if it exists, then using the maximum recognition of face frame of area as target person
Face identifies frame, and server presets the algorithm for calculating recognition of face frame area in the present embodiment, can be calculated by this algorithm
The maximum recognition of face frame of area into multiple recognition of face frames, and extract the face information in the recognition of face frame.For another
A kind of outer situation extracts unique face if carrying out only existing an image information frame in the image information after recognition of face
Identify the face information in frame.
When, there are when multiple faces, the present embodiment passes through above-mentioned in the image information that liquid crystal display is taken by picture pick-up device
Mode, it is determined that the face information that should be extracted.Prevent multiple customers from stopping before liquid crystal display, which is cared for without knowing the acquisition
Objective information, to which customer recommendation commodity the case where.The present embodiment comprehensively considered it is various it can happen that, guarantee advertisement
The accuracy of dispensing, and then improve the effect of advertisement promotion.
Further, above-mentioned that corresponding advertisement is generated according to the corresponding default merchandise news of the face information and liquid crystal display
The step of information includes:
Step S21, when the corresponding default merchandise news of the liquid crystal display be clothing information when, then extract in image information with
The corresponding posture information of the face information；
Step S22 generates corresponding advertising information according to the face information and the posture information.
In the present embodiment, after obtaining default merchandise news, when merchandise news is clothing information, customer's body is shown to customer
The effect of clothes, at this point, the information in terms of obtaining the statures such as the shoulder breadth of customer, height.Only extract in image information
Face information has been unable to meet requirement, needs to extract posture information corresponding with face information in image information.Extract image
After posture information in information, corresponding advertising information is generated further according to posture information and face information.For example, working as liquid crystal display
It is arranged in garments city, server should be clothes series advertisements by inquiring the advertisement that default merchandise news determines that liquid crystal display plays,
The posture information in image information is obtained, then liquid crystal display will be sent to according to the advertising information of generation, liquid crystal display plays at this time
Picture is that customer wears the image for promoting clothes.The present embodiment by the above-mentioned means, the popularization of clothes is made more to be bonded customer, from
And the desire to buy of customer is improved, achieve the purpose that popularization.
Further, include: the step of posture information corresponding with the face information in said extracted image information
Step S211 extracts Customer Information corresponding with the face information in image information；
Step S212 extracts the characteristic point of the Customer Information；
Step S213 obtains the posture information of the Customer Information according to the characteristic point.
When needing to extract the posture information in image information, customer corresponding with face information in image information is first extracted
Information.Customer Information, i.e., the profile information of customer corresponding with face information, since in picture, the light of the same area is deposited
In difference, therefore, in the present embodiment, the effect that can use shadow comparison determines Customer Information corresponding with face information, when
So, the Customer Information in pictorial information can also be extracted by other means.
After obtaining Customer Information, the characteristic point of Customer Information is obtained using positioning feature point technological orientation, then to feature
Point is analyzed, and can be determined the width and height of customer, further, the form of customer be determined according to the ratio of width to height, Ke Yifen
For special fat, fat, medium, thin, special several classes such as thin.It should be understood that in the present embodiment, since the posture that a photo obtains is believed
Breath should analyze the characteristic point of a more than photo there are inaccuracy to determine the posture information of customer.
Further, above-mentioned that corresponding advertisement is generated according to the corresponding default merchandise news of the face information and liquid crystal display
The step of information, further includes:
The face information is input in default purchase table by step S23；
Step S24 is then generated corresponding according to the purchaser record when default purchase table is there are when corresponding purchaser record
Advertising information.
In the present embodiment, server is preset with purchase table, and face information and corresponding purchaser record are preset in purchase table,
After server gets face information, face information is input in default purchase table, inquiry purchase table in the presence or absence of with
The corresponding purchaser record of face information, if it exists purchaser record corresponding with face information, it was demonstrated that current customer is in liquid crystal display institute
Commodity were bought in market, then server generates advertising information according to purchaser record, and the commodity that advertising information is promoted are current care for
The same type commodity that visitor bought.If not inquiring corresponding purchaser record, prove that current customer did not carried out in this market
Shopping activity.The present embodiment is by the above-mentioned means, judge whether customer is frequent customer, to recommend corresponding commodity, Jin Erjia
Interactivity between strong customer and advertisement.
Further, above-mentioned referring to Fig. 3, Fig. 3 is the flow diagram of the another embodiment of advertisement broadcast method of the present invention
Step S20 generates corresponding advertising information according to the corresponding default merchandise news of the face information and liquid crystal display, and will be described
Advertising information is sent to the liquid crystal display, so that after the corresponding advertisement of liquid crystal display broadcasting, further includes:
Step S30 receives the purchase instruction that liquid crystal display is sent, and according to purchase instruction determination and the advertising information
Corresponding default commodity details；
The commodity details are sent to liquid crystal display by step S40, so that the liquid crystal display shows corresponding default commodity
Details.
When customer has purchasing demand, can by way of touching liquid crystal display or other modes send purchase instruction,
The purchase received instruction is sent to server after server obtains purchase instruction and determines that liquid crystal display is currently shown by liquid crystal display
Show the commodity details of commodity.Commodity details include the indispensable letter such as purchase region of the title of commodity, the price of commodity and commodity
Breath.Obtained commodity details are sent to liquid crystal display by server, so that liquid crystal display shows corresponding commodity details.Customer can be with
The merchandise news for having purchase intention is known by liquid crystal display, improves the buying experience of customer.
Further, above-mentioned referring to Fig. 4, Fig. 4 is the flow diagram of another embodiment of advertisement broadcast method of the present invention
Step S10 obtain liquid crystal display recognize the image information sent after face, and extract the face information in described image information it
Before, further includes:
Step S50 sends play instruction to liquid crystal display when the image information that the liquid crystal display is sent has not been obtained, so that
It obtains the liquid crystal display and plays preset advertisement.
In the present embodiment, when no customer rests on before liquid crystal display, liquid crystal display can not pass through sensor sensing to caring at this time
Visitor, also can not just generate corresponding image information, and server does not just receive image information yet.At this point, server is to liquid crystal display
Play instruction is sent, after liquid crystal display receives play instruction, preset advertisement is played according to play instruction, wherein preset wide
The advertisement that can be launched for businessman is accused, is also possible to other advertisements that can attract passerby, the present embodiment is herein with no restrictions.
In addition, the embodiment of the present invention also proposes a kind of computer readable storage medium, the computer readable storage medium
On be stored with advertisement playing program, following operation is realized when the advertisement playing program is executed by processor:
The image information that liquid crystal display is sent is received, and extracts the face information in described image information；
Corresponding advertising information is generated according to the corresponding default merchandise news of the face information and liquid crystal display, and will be described
Advertising information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.
Further, following operation is also realized when the advertisement playing program is executed by processor:
When liquid crystal display detects that there are when customer, then obtain liquid crystal display monitoring at this time in preset range by default sensor
The image information arrived.
Further, following operation is also realized when the advertisement playing program is executed by processor:
When detecting the face information in described image information, recognition of face frame is generated；
Judge whether there is multiple recognition of face frames；
If so, extracting the face information in the maximum recognition of face frame of area；
If it is not, then extracting the face information in unique recognition of face frame.
Further, following operation is also realized when the advertisement playing program is executed by processor:
When the corresponding default merchandise news of the liquid crystal display be clothing information when, then extract in image information with the face
The corresponding posture information of information；
Corresponding advertising information is generated according to the face information and the posture information.
Further, following operation is also realized when the advertisement playing program is executed by processor:
Extract Customer Information corresponding with the face information in image information；
Extract the characteristic point of the Customer Information；
The posture information of the Customer Information is obtained according to the characteristic point.
Further, following operation is also realized when the advertisement playing program is executed by processor:
The face information is input in default purchase table；
When default purchase table is there are when corresponding purchaser record, then corresponding advertisement is generated according to the purchaser record and believed
Breath.
Further, following operation is also realized when the advertisement playing program is executed by processor:
The purchase instruction that liquid crystal display is sent is received, and corresponding with the advertising information pre- according to purchase instruction determination
If commodity details；
The commodity details are sent to liquid crystal display, so that the liquid crystal display shows corresponding default commodity details.
Further, following operation is also realized when the advertisement playing program is executed by processor:
When the image information that the liquid crystal display is sent has not been obtained, play instruction is sent to liquid crystal display, so that the liquid
Crystalline substance screen plays preset advertisement.
The specific embodiment of computer readable storage medium of the present invention and the basic phase of each embodiment of above-mentioned advertisement broadcast method
Together, therefore not to repeat here.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that terminal device (it can be mobile phone,
Computer, server, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of method that advertisement plays, which comprises the steps of:
The image information that liquid crystal display is sent is received, and extracts the face information in described image information；
Corresponding advertising information is generated according to the corresponding default merchandise news of the face information and liquid crystal display, and by the advertisement
Information is sent to the liquid crystal display, so that the liquid crystal display plays corresponding advertisement.
2. the method that advertisement as described in claim 1 plays, which is characterized in that the image information for receiving liquid crystal display and sending
The step of include:
When liquid crystal display detects that there are when customer, then obtain what liquid crystal display at this time monitored in preset range by default sensor
Image information.
3. the method that advertisement as described in claim 1 plays, which is characterized in that the face extracted in described image information
The step of information includes:
When detecting the face information in described image information, recognition of face frame is generated；
Judge whether there is multiple recognition of face frames；
If so, extracting the face information in the maximum recognition of face frame of area；
If it is not, then extracting the face information in unique recognition of face frame.
4. the method that advertisement as described in claim 1 plays, which is characterized in that described according to the face information and liquid crystal display
Corresponding default merchandise news generates the step of corresponding advertising information and includes:
When the corresponding default merchandise news of the liquid crystal display be clothing information when, then extract in image information with the face information
Corresponding posture information；
Corresponding advertising information is generated according to the face information and the posture information.
5. the method that advertisement as claimed in claim 4 plays, which is characterized in that in the extraction image information with the face
The step of information corresponding posture information includes:
Extract Customer Information corresponding with the face information in image information；
Extract the characteristic point of the Customer Information；
The posture information of the Customer Information is obtained according to the characteristic point.
6. the method that advertisement as described in claim 1 plays, which is characterized in that described according to the face information and liquid crystal display
The step of corresponding default merchandise news generates corresponding advertising information, further includes:
The face information is input in default purchase table；
When default purchase table is there are when corresponding purchaser record, then corresponding advertising information is generated according to the purchaser record.
7. the method that advertisement as described in claim 1 plays, which is characterized in that described according to the face information and liquid crystal display
Corresponding default merchandise news generates corresponding advertising information, and the advertising information is sent to the liquid crystal display, so that
The liquid crystal display played after the step of corresponding advertisement, further includes:
The purchase instruction that liquid crystal display is sent is received, and default quotient corresponding with the advertising information is determined according to purchase instruction
Product details；
The commodity details are sent to liquid crystal display, so that the liquid crystal display shows corresponding default commodity details.
8. the method that advertisement as described in claim 1 plays, which is characterized in that the acquisition liquid crystal display is sent out after recognizing face
The image information sent, and before the step of extracting the face information in described image information, further includes:
When the image information that the liquid crystal display is sent has not been obtained, play instruction is sent to liquid crystal display, so that the liquid crystal display
Play preset advertisement.
9. the device that a kind of advertisement plays, which is characterized in that the device that the advertisement plays includes: memory, processor and deposits
The advertisement playing program that can be run on the memory and on the processor is stored up, the advertisement playing program is by the place
The step of reason device realizes advertisement broadcast method as claimed in any of claims 1 to 8 in one of claims when executing.
10. a kind of computer readable storage medium, which is characterized in that be stored with advertisement on the computer readable storage medium and broadcast
Program is put, the advertisement playing program processing realizes the advertisement as described in any one of claim 1 to 8 when being executed by processor
The step of playback method.
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| CN201811357665.2A CN109472645A (en) | 2018-11-14 | 2018-11-14 | The method, apparatus and storage medium that advertisement plays |
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