CN108573412B - Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method - Google Patents
Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method Download PDFInfo
- Publication number
- CN108573412B CN108573412B CN201810351902.8A CN201810351902A CN108573412B CN 108573412 B CN108573412 B CN 108573412B CN 201810351902 A CN201810351902 A CN 201810351902A CN 108573412 B CN108573412 B CN 108573412B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- terminal
- transaction
- transaction record
- advertisement recommendation
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The invention discloses an advertisement recommendation terminal, an advertisement recommendation system and an advertisement recommendation method, wherein the advertisement recommendation terminal is characterized in that: the advertisement recommendation terminal comprises a processor, a GPS positioning device, an information acquisition module, a communication module and a display module, wherein a terminal identification code is stored in the advertisement recommendation terminal, and a fixing device is arranged on the advertisement recommendation terminal. The invention is helpful to improve the advertising effect and promote the advertising manufacturers to achieve the transaction with the target customers.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of advertisement putting, in particular to an advertisement recommendation terminal, an advertisement recommendation system and an advertisement recommendation method.
[ background of the invention ]
With the popularization of networks and convenient search engine services, the advertisement playing system combined with the search engine service platform can contact with vast consumer groups, including users who use smart phones, mobile communication devices, intelligent televisions (internet television) and personal computers to surf the internet, and bring endless business opportunities for advertisers and advertisers. Advertisers wish to use all available resources to provide the most effective advertisements to users. In particular, advertisements that advertisers wish to display to a user are to some extent targeted or personalized for that user, thereby attracting the user's interest.
Most of the existing advertisement putting methods rely on advertisement browsing volume to promote the achievement of transactions, but due to weak advertisement pertinence and lack of trust between target customers and advertisement manufacturers, the advertisement putting effect is often unsatisfactory.
[ summary of the invention ]
In view of the above problems, the present invention provides an advertisement recommendation terminal, an advertisement recommendation system, and an advertisement recommendation method that can effectively improve advertisement effects.
The invention is realized by the following technical scheme: an advertisement recommendation terminal, characterized in that: the advertisement recommendation terminal comprises a processor, a GPS positioning device, an information acquisition module, a communication module and a display module, wherein a terminal identification code is stored in the advertisement recommendation terminal, and a fixing device is arranged on the advertisement recommendation terminal;
the processor is used for explaining the instruction of the advertisement recommending terminal and processing data;
the GPS positioning device is used for detecting the geographical position information of the advertisement recommendation terminal;
the information acquisition module is used for acquiring third-party transaction information;
the communication module is used for receiving and sending signals;
the display module is used for displaying advertisements or prompt messages to be displayed, the advertisements to be displayed comprise recognizable bar codes, and the bar codes are configured to be jumpable to promotion links;
the terminal identification code is used for uniquely determining the advertisement recommending terminal;
the fixing device is used for fixing the advertisement recommending terminal on a person.
Preferably, the information acquisition module is an electronic information acquisition module or/and a scanning device, the electronic information acquisition module is used for acquiring the third party transaction information from the electronic transaction platform, and the scanning device is used for acquiring the order information on the package of the third party transaction product.
Preferably, the person is in an interactive state with the target customer.
Preferably, the advertisement recommendation terminal is further provided with an identity recognition device.
An advertisement recommendation system comprising the advertisement recommendation terminal is characterized in that: the advertisement recommendation system comprises an advertisement recommendation terminal and a computer terminal, wherein the advertisement recommendation terminal is in signal connection with the computer terminal; a transaction record analysis system, a transaction record storage system, a user behavior mining system, an advertisement management system, an advertisement matching system, an advertisement recommendation terminal identification system, a recommender and advertisement recommendation terminal corresponding relation storage system, a user gift issuing system and a recommender rewarding system are arranged in the computer terminal; the transaction record analysis system is connected with the transaction record storage system and the user behavior mining system respectively, the advertisement matching system is connected with the transaction record analysis system and the advertisement management system, and the recommender and advertisement recommendation terminal corresponding relation storage system is connected with the recommender rewarding system.
The transaction record analysis system is used for analyzing the received transaction record or the data stored in the transaction record storage system;
the transaction record storage system is used for storing the received transaction record;
the user behavior mining system is used for receiving the analysis result of the transaction record analysis system and judging the possible requirements of the user according to the analysis result;
the advertisement management system is used for collecting the data of the advertisements to be delivered;
the advertisement matching system is used for receiving a signal of the user behavior mining system and determining a specific advertisement to be delivered according to the advertisement stored in the advertisement management system;
the advertisement recommendation terminal identification system is used for identifying the source of the received transaction record;
the user gift issuing system is used for sending the electronic coupon to the mobile terminal which enters the promotion link by identifying the bar code displayed on the advertisement recommending terminal;
the recommendation person and advertisement recommendation terminal corresponding relation storage system is used for storing the corresponding relation information of the recommendation person and the advertisement recommendation terminal;
and the recommender rewarding system is used for calling the information in the storage system of the corresponding relationship between the recommender and the advertisement recommending terminal and issuing corresponding reward to the recommender when the promotion target is achieved through the bar code displayed on the advertisement recommending terminal.
Preferably, after the transaction record storage system receives the analysis result of the transaction record analysis system, if the transaction records of the same user are stored in the transaction record storage system, the transaction records of this time are stored in the corresponding file; if the transaction record of the user is not stored in the transaction record storage system, a transaction record file is established for the user, and the transaction information is automatically stored in the established transaction record file.
Preferably, if the number of the transaction records stored in the transaction record storage system is greater than or equal to a set value, the advertisement matching system matches the advertisement according to the analysis result of the transaction record analysis system; and if the number of the transaction records stored in the transaction record storage system is less than the set value, the advertisement matching system matches the advertisement according to the geographical position information of the advertisement recommendation terminal.
An advertisement recommendation method, comprising the steps of:
s1: the information acquisition module acquires third-party transaction information, and the GPS positioning device acquires the geographical position information;
s2: the processor controls the communication module to send the third-party transaction information and the geographic position information acquired by the GPS positioning device to the computer terminal, the advertisement recommendation terminal identification system identifies the advertisement recommendation terminal, and the transaction record analysis system analyzes the third-party transaction information and then stores the transaction information into the transaction record storage system;
s3: the transaction record analysis system calls all transaction records of the user in the transaction record storage system, analyzes all transaction records and sends an analysis result to the user behavior mining system
S4: the user behavior mining system predicts the user requirements and transmits the prediction result to the advertisement matching system;
s5: the advertisement matching system calls the advertisement information stored in the advertisement management system, and matches advertisements for the advertisement recommendation terminal according to the received prediction result of the user behavior mining system and the stored set matching rule;
s6: the advertisements matched by the advertisement matching system are sent to corresponding advertisement recommendation terminals, a display module of each advertisement recommendation terminal displays the advertisements to be displayed, and the contents of the advertisements to be displayed comprise bar codes which can be recognized by mobile equipment;
s7: the mobile equipment identifies the bar code, a user clicks the promotion link to enter an advertisement interface, and the user gift issuing system issues the electronic coupon to the user; and the recommender rewarding system calls the information in the corresponding relation storage system of the recommender and the advertisement recommending terminal and releases corresponding remuneration to the recommender.
Preferably, the matching rule of the advertisement matching system comprises that the displayed advertisement is matched for the advertisement recommendation terminal according to the analysis result of the transaction record analysis system on all transaction records stored in the transaction record storage system; and if the number of the transaction records is less than the set value, matching the displayed advertisement for the advertisement recommending terminal according to the received geographic position information of the advertisement recommending terminal.
The invention has the beneficial effects that: the content of the displayed advertisement is matched with the advertisement according to a certain matching rule based on the user transaction record, and the advertisement is more targeted; the advertisement recommending terminal is fixed on the recommending person, so that the advertisement can be effectively guaranteed to be seen by the user; because the holder of the advertisement recommendation terminal is a person who has at least one transaction with the user, the trust sense of the user to the advertisement manufacturer can be enhanced, the advertisement effect can be improved, and the transaction between the advertisement manufacturer and the user can be promoted; when the user scans the bar code on the advertisement content and executes corresponding operation, the electronic coupon is sent to the user, and the reward is issued to the recommender, so that the purpose of encouraging the user to trade with the advertisement manufacturer can be achieved, the enthusiasm of the recommender is stimulated, and the effect of advertisement putting is guaranteed.
[ description of the drawings ]
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.
FIG. 1 is an embodiment of the advertisement recommendation terminal;
FIG. 2 is an embodiment of the advertisement recommendation system;
FIG. 3 is an embodiment of the advertisement recommendation method
[ detailed description ] embodiments
Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like symbols and letters represent like items in the following figures, and thus, once an item is defined in one figure, it need not be further discussed in subsequent figures.
The advertisement recommending terminal disclosed by the invention is further explained by combining the specification and the attached figure 1: an advertisement recommendation terminal, characterized in that: the advertisement recommendation terminal is internally provided with a processor, a GPS positioning device, an information acquisition module, a communication module and a display module, a terminal identification code is stored in the advertisement recommendation terminal, and the advertisement recommendation terminal is provided with a fixing device;
the processor is used for explaining the instruction of the advertisement recommending terminal and processing data;
the GPS positioning device is used for detecting the geographical position information of the advertisement recommendation terminal so as to display the corresponding advertisement according to the geographical position information of the advertisement recommendation terminal;
the information acquisition module is used for acquiring third-party transaction information, and can be a scanning device, and acquires information by scanning a two-dimensional code (or a bar code, a QR code and the like) on a package of a third-party transaction article or acquires transaction information by scanning character information on the package and recognizing characters; or the third-party transaction information can be collected from a third-party electronic transaction platform through an information collection module so as to obtain the related data.
The communication module is used for receiving and sending signals; for example, the transaction information collected by the information collection module and the geographic location information detected by the GPS positioning device are sent out, and signals sent by other terminals, devices, or servers, such as prompt information, verification information, and the like of advertisements to be displayed or other operations to be performed, are received.
The display module is used for displaying advertisements to be displayed and other prompt information which needs to be viewed by a holder, the advertisement content comprises a bar code (a two-dimensional code, a bar code or a QR code and the like) which can be identified by mobile equipment, such as a two-dimensional code, and the two-dimensional code carries target information (such as website skip, advertisement push such as advertisement video, audio and the like, mobile phone and electronic commerce, preferential promotion information, public numbers, social account number attention (such as microblog attention and the like), and corresponding target groups such as qq groups, micro-information groups and other social groups) so as to achieve the purpose of advertisement promotion and promote the achievement of transactions between advertisers and users.
The terminal identification code is used to uniquely identify (the identity of) the advertisement recommendation terminal so that other terminals, servers, base stations, devices, etc. in communication therewith return specific information thereto.
The fixing device is used for fixing the advertisement recommending terminal on a person so as to realize that the advertisement recommending terminal is positioned on a trading site of an advertisement recommending terminal holder and a user, and further realize the purpose of displaying specific advertisements in a targeted manner for specific crowds.
Preferably, the advertisement recommendation terminal is further provided with an identity recognition device, the identity recognition device is used for recognizing the identity of the holder, can be a fingerprint recognition device, an iris recognition device or a facial recognition device, and the like, and is used for confirming the identity of the holder of the advertisement recommendation terminal, preventing user information from being leaked, and facilitating checking the work of the advertisement recommendation terminal or issuing corresponding rewards and the like.
It should be noted that, besides being used for displaying advertisements, the advertisement identification terminal also has a basic function of helping the advertisement terminal holder to complete the transaction between the user and a third party, for example, the advertisement recommendation terminal holder is a takeaway dispatcher (also can be a courier, etc.), which can use the advertisement recommendation terminal to obtain the user order information for timely delivery, and when the delivery task is completed, the order information on the package can be scanned again to confirm that the transaction is completed. In the process of trading between the take-away dispatcher and the user, the advertisement recommendation terminal is fixed on the clothes, the wrist and the like of the take-away dispatcher so that the user can observe the advertisement displayed on the advertisement recommendation terminal. The display device can adopt a flexible or non-flexible display screen for display. The fixing device can adopt a detachable fixing mode, such as buckle connection, a magic tape fixing band, glue tape and the like. The specific display mode of the advertisement can be video, image, sound, picture and the like. Because the user and the advertisement recommendation terminal holder have directly or indirectly transacted at least once, the advertisement recommendation terminal has certain trust, which is beneficial to increasing the good feeling of the user to the advertisement content and achieving the purpose of commodity promotion. The advertisement displayed by the advertisement recommending terminal is preferably related to the geographic position of the user or is matched according to the analysis result of the transaction record of the user and the third party.
The advertisement recommendation system disclosed by the invention is further explained by combining the specification and the attached figure 2: an advertisement recommendation system, characterized by: the advertisement recommendation system comprises an advertisement recommendation terminal and a computer terminal, wherein the advertisement recommendation terminal is in signal connection with the computer terminal; a transaction record analysis system, a transaction record storage system, a user behavior mining system, an advertisement management system, an advertisement matching system, an advertisement recommendation terminal identification system, a recommender and advertisement recommendation terminal corresponding relation storage system, a user gift issuing system and a recommender rewarding system are arranged in the computer terminal;
the transaction record analysis system is used for analyzing the transaction records received by the computer terminal or data stored in the transaction record storage system, including field extraction and classification of information included in order information, and also including big data analysis of all order information of the same user;
the transaction record storage system is used for storing data of the received transaction records, and naming a transaction information file to be stored by combining any single field or a plurality of fields in the single field which can not be repeated by other users in the information such as user ID, contact telephone, name or contact address and the like so as to store a plurality of transaction information of the same user into the same file;
the user behavior mining system is used for receiving the analysis result of the transaction record analysis system and judging the possible requirements of the user according to the analysis result, wherein the analysis result of the transaction record analysis system refers to the analysis data such as the purchasing habit of the user, the purchasing time preference, the color preference, the product price preference and the like;
the advertisement management system is used for collecting the data of the advertisements to be launched, and comprises the requirements of advertisement manufacturers, the types of advertisement products, the price of the advertisement products, the positioning areas of the advertisement products, the target crowds of the advertisement products and the like;
the advertisement matching system is used for receiving a signal of the user behavior mining system and determining a specific advertisement to be delivered according to the advertisement stored in the advertisement management system and the stored set matching rule; for example, according to the analysis result of the transaction record analysis system, if the user prefers the commodity with a medium price and has a transaction record of purchasing the household appliance recently, the advertisement matching system takes the advertisement in the advertisement management system as the household appliance product with a moderate matching price; if the user has only 1 transaction record, the product whose matching product location area matches the user's geographic location information can be located.
The advertisement recommendation terminal identification system is used for identifying the source of the information received by the computer terminal; one computer terminal usually corresponds to a plurality of advertisement recommendation terminals, and the advertisement recommendation terminal identification system can carry out terminal identification on the terminal identification codes of the advertisement recommendation terminals, so that the computer terminals can conveniently determine information sources and send corresponding information to correct advertisement recommendation terminals to ensure the normal work of the advertisement recommendation terminals.
The user gift issuing system is used for sending electronic coupons (which can be realized by identifying information such as ip, ua, url, region and the like of mobile equipment entering corresponding links) to a user mobile terminal entering a corresponding website, a social group, an e-commerce platform or watching advertisement videos and the like through a bar code (two-dimensional code, bar code, QR code and the like) on the advertisement recommendation terminal so as to promote transaction achievement.
The recommender and advertisement recommendation terminal correspondence storage system is used for recording correspondence information (including but not limited to an advertisement recommendation terminal identification code, a feature of a barcode displayed on the advertisement recommendation terminal, basic information of a recommender, an account number of a recommender receiving a reward, etc.) of the recommender and the advertisement recommendation terminal so as to manage the advertisement recommendation terminal and check the work of an advertisement recommendation terminal holder.
The recommender rewarding system is used for identifying a bar code displayed on a specific advertisement recommendation terminal through the mobile device when a user enters a promotion link, connecting to enter a corresponding website, watching a set video, entering a social group or purchasing commodities and the like, and issuing corresponding rewards to a holder of the advertisement terminal, and can call data of a corresponding relation storage system of the recommender and the advertisement recommendation terminal so as to directly drive the rewards of the recommender into a bank or other property accounts of the recommender.
Preferably, after the transaction record storage system receives the analysis result of the transaction record analysis system, if the transaction records of the same user are stored in the transaction record storage system, the transaction records of this time are stored in the corresponding file; if the transaction record of the user is not stored in the transaction record storage system, a transaction record file is established for the user, and the transaction information is automatically stored in the established transaction record file.
Preferably, if the number of the transaction records stored in the transaction record storage system is greater than or equal to a set value, the advertisement matching system matches the advertisement according to the analysis result of the transaction record analysis system; and if the number of the transaction records stored in the transaction record storage system is less than a set value, the advertisement matching system matches the advertisement according to the geographic position information.
One embodiment of the advertisement recommendation method disclosed by the invention is explained in detail in conjunction with the accompanying fig. 3 of the specification: an advertisement recommendation method, comprising the steps of:
s1: the information acquisition module acquires third-party transaction information (acquiring third-party electronic transaction information or acquiring third-party transaction information by scanning order information on a third-party transaction product package), and the GPS positioning device acquires geographical position information;
s2: the processor controls the communication module to send the third-party transaction information and the located geographic position information to the computer terminal, the advertisement terminal identification system identifies the advertisement recommendation terminal, and the transaction record analysis system analyzes the transaction information and then stores the transaction information into the transaction record storage system; the analysis is mainly to extract and classify effective information fields in the transaction information so as to store the transaction information into a transaction record storage system. For example, the customer name, the contact way, the transaction commodity, the attribute of the transaction commodity, the price, the special requirement of the user and the like in the transaction information are classified and stored, the corresponding transaction record storage system also stores the transaction information according to the difference of the fields, and one or more combined fields (subject to being capable of uniquely determining the user) in the user ID, the user name, the contact way or the contact address of the same user can be selected to name the transaction record file of the user during storage, so that data can be conveniently searched. The transaction record analysis system is also used for identifying the transaction information and searching whether the stored electronic transaction record has corresponding information, if the computer terminal stores matching information with at least 2 items of the client name, the contact way and the contact address, the transaction record information is stored in a corresponding file, if the computer terminal does not store the matching information with at least 2 items of the client name, the contact way and the contact address, a file is newly built in the computer terminal, and the transaction information is stored in the newly built file.
S3: the transaction record analysis system calls all transaction records of the user in the transaction record storage system, performs big data analysis on all transaction records, and sends analysis results to the user behavior mining system
S4: the user behavior mining system receives the analysis result of the transaction record analysis system and judges the possible requirements of the user according to the analysis result, wherein the analysis result of the transaction record analysis system refers to the analysis data such as the purchasing habit, the purchasing time, the preference, the color preference, the product price preference and the like of the user; the user behavior mining system transmits the prediction result to the advertisement matching system;
s5: the advertisement matching system is connected with the user behavior mining system and the advertisement management system, calls the advertisement information stored in the advertisement management system, and matches advertisements for the advertisement recommendation terminal according to the received prediction result of the user behavior mining system and the stored set matching rule;
s6: the advertisement matched by the advertisement matching system is sent to a corresponding advertisement recommendation terminal (according to the identification result of the advertisement recommendation terminal identification system), a display module of the advertisement recommendation terminal displays the advertisement to be displayed, and the content of the advertisement to be displayed comprises a bar code which can be identified by a mobile phone, such as a two-dimensional code, a QR code, a bar code and the like;
s7: the user mobile equipment scans the two-dimensional code, enters an advertisement group, pays attention to an advertisement publishing public number or downloads a corresponding APP, identifies the information of the mobile equipment such as ip, ua, url, region and the like, and the computer terminal sends an electronic coupon to the user mobile equipment or a recommender issues a portable small gift to a target customer; and the recommender rewarding system calls the information in the corresponding relation storage system of the recommender and the advertisement recommending terminal and pays to the recommender.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (9)
1. An advertisement recommendation terminal, characterized in that: the advertisement recommendation terminal comprises a processor, a GPS positioning device, an information acquisition module, a communication module and a display module, wherein a terminal identification code is stored in the advertisement recommendation terminal, and a fixing device is arranged on the advertisement recommendation terminal;
the GPS positioning device is used for detecting the geographical position information of the advertisement recommendation terminal;
the information acquisition module is used for acquiring third-party transaction information;
the communication module is used for receiving and sending signals;
the display module is used for displaying advertisements or prompt messages to be displayed, the advertisements to be displayed comprise recognizable bar codes, and the bar codes are configured to be jumpable to promotion links;
the terminal identification code is used for uniquely determining the advertisement recommending terminal;
the fixing device is used for fixing the advertisement recommending terminal on a person.
2. The advertisement recommendation terminal according to claim 1, characterized in that: the information acquisition module is an electronic information acquisition module or/and a scanning device, the electronic information acquisition module is used for acquiring third-party transaction information from the electronic transaction platform, and the scanning device is used for acquiring order information on a third-party transaction product package.
3. The advertisement recommendation terminal according to claim 1, characterized in that: the person is in an interactive state with the target customer.
4. The advertisement recommendation terminal according to claim 1, characterized in that: and the advertisement recommendation terminal is also provided with an identity recognition device.
5. An advertisement recommendation system comprising the advertisement recommendation terminal according to any one of claims 1 to 4, characterized in that: the advertisement recommendation system comprises an advertisement recommendation terminal and a computer terminal, wherein the advertisement recommendation terminal is in signal connection with the computer terminal; a transaction record analysis system, a transaction record storage system, a user behavior mining system, an advertisement management system, an advertisement matching system, an advertisement recommendation terminal identification system, a recommender and advertisement recommendation terminal corresponding relation storage system, a user gift issuing system and a recommender rewarding system are arranged in the computer terminal; the transaction record analysis system is respectively connected with the transaction record storage system and the user behavior mining system, the advertisement matching system is connected with the transaction record analysis system and the advertisement management system, the recommender and advertisement recommendation terminal corresponding relation storage system is connected with the recommender rewarding system,
the transaction record analysis system is used for analyzing the received transaction record or the data stored in the transaction record storage system;
the transaction record storage system is used for storing the received transaction record;
the user behavior mining system is used for receiving the analysis result of the transaction record analysis system and judging the requirement of the user according to the analysis result;
the advertisement management system is used for collecting the data of the advertisements to be delivered;
the advertisement matching system is used for receiving a signal of the user behavior mining system and determining a specific advertisement to be delivered according to the advertisement stored in the advertisement management system;
the advertisement recommendation terminal identification system is used for identifying the source of the received transaction record;
the user gift issuing system is used for sending the electronic coupon to the mobile terminal which enters the promotion link by identifying the bar code displayed on the advertisement recommending terminal;
the recommendation person and advertisement recommendation terminal corresponding relation storage system is used for storing the corresponding relation information of the recommendation person and the advertisement recommendation terminal;
and the recommender rewarding system is used for calling the information in the storage system of the corresponding relationship between the recommender and the advertisement recommending terminal and issuing corresponding reward to the recommender when the promotion target is achieved through the bar code displayed on the advertisement recommending terminal.
6. The advertisement recommendation system according to claim 5, wherein: after the transaction record storage system receives the analysis result of the transaction record analysis system, if the transaction records of the same user are stored in the transaction record storage system, the transaction records of the current time are stored in corresponding files; if the transaction record of the user is not stored in the transaction record storage system, a transaction record file is established for the user, and the transaction information is automatically stored in the established transaction record file.
7. The advertisement recommendation system according to claim 5, wherein: if the number of the transaction records stored in the transaction record storage system is larger than or equal to a set value, the advertisement matching system matches the advertisements according to the analysis result of the transaction record analysis system; and if the number of the transaction records stored in the transaction record storage system is less than the set value, the advertisement matching system matches the advertisement according to the geographical position information of the advertisement recommendation terminal.
8. An advertisement recommendation method, comprising the steps of:
s1: the information acquisition module acquires third-party transaction information, and the GPS positioning device acquires the geographical position information;
s2: the processor controls the communication module to send the third-party transaction information and the geographic position information acquired by the GPS positioning device to the computer terminal, the advertisement recommendation terminal identification system identifies the advertisement recommendation terminal, and the transaction record analysis system analyzes the third-party transaction information and then stores the transaction information into the transaction record storage system;
s3: the transaction record analysis system calls all transaction records of the user in the transaction record storage system, analyzes all transaction records and sends an analysis result to the user behavior mining system;
s4: the user behavior mining system predicts the user requirements and transmits the prediction result to the advertisement matching system;
s5: the advertisement matching system calls the advertisement information stored in the advertisement management system, and matches advertisements for the advertisement recommendation terminal according to the received prediction result of the user behavior mining system and the stored set matching rule;
s6: the advertisements matched by the advertisement matching system are sent to corresponding advertisement recommendation terminals, a display module of each advertisement recommendation terminal displays the advertisements to be displayed, and the contents of the advertisements to be displayed comprise bar codes which can be recognized by mobile equipment;
s7: the mobile equipment identifies the bar code, a user clicks the promotion link to enter an advertisement interface, and the user gift issuing system issues the electronic coupon to the user; and the recommender rewarding system calls the information in the corresponding relation storage system of the recommender and the advertisement recommending terminal and releases corresponding remuneration to the recommender.
9. The advertisement recommendation method according to claim 8, wherein: the matching rule of the advertisement matching system comprises that firstly, the displayed advertisements are matched for the advertisement recommending terminal according to the analysis result of the transaction record analysis system on all transaction records stored in the transaction record storage system; and if the number of the transaction records is less than the set value, matching the displayed advertisement for the advertisement recommending terminal according to the received geographic position information of the advertisement recommending terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810351902.8A CN108573412B (en) | 2018-04-19 | 2018-04-19 | Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810351902.8A CN108573412B (en) | 2018-04-19 | 2018-04-19 | Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN108573412A CN108573412A (en) | 2018-09-25 |
| CN108573412B true CN108573412B (en) | 2021-11-19 |
Family
ID=63575224
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810351902.8A Active CN108573412B (en) | 2018-04-19 | 2018-04-19 | Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108573412B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109741115A (en) * | 2019-01-25 | 2019-05-10 | 努比亚技术有限公司 | Link promotion method, terminal and computer readable storage medium based on red packet |
| CN110446082B (en) * | 2019-08-23 | 2021-11-30 | 北京市商汤科技开发有限公司 | Advertisement pushing method, information processing method and related product |
| CN110674520B (en) * | 2019-09-26 | 2023-12-01 | 杨雪川 | User information acquisition interaction system and method |
| CN113706219A (en) * | 2021-09-10 | 2021-11-26 | 第一时间科技投资股份有限公司 | Health-care Internet of things consumption recommendation device and operation method thereof |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102214341A (en) * | 2010-04-02 | 2011-10-12 | 魏孝丞 | Personalized advertising method and system based on communication device |
| CN104616166A (en) * | 2014-11-17 | 2015-05-13 | 陈飞 | Method and system for precisely pushing information based on personal characteristic data |
| CN107679921A (en) * | 2017-10-20 | 2018-02-09 | 霍尔果斯云赫天下网络传媒有限公司 | A kind of information of mobile terminal methods of exhibiting and system |
| CN107886343A (en) * | 2016-09-29 | 2018-04-06 | 北京嘀嘀无限科技发展有限公司 | Vehicle-mounted coordinated type advertisement demonstration method and device |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7124099B2 (en) * | 1999-05-12 | 2006-10-17 | Ewinwin, Inc. | E-commerce volume pricing |
-
2018
- 2018-04-19 CN CN201810351902.8A patent/CN108573412B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102214341A (en) * | 2010-04-02 | 2011-10-12 | 魏孝丞 | Personalized advertising method and system based on communication device |
| CN104616166A (en) * | 2014-11-17 | 2015-05-13 | 陈飞 | Method and system for precisely pushing information based on personal characteristic data |
| CN107886343A (en) * | 2016-09-29 | 2018-04-06 | 北京嘀嘀无限科技发展有限公司 | Vehicle-mounted coordinated type advertisement demonstration method and device |
| CN107679921A (en) * | 2017-10-20 | 2018-02-09 | 霍尔果斯云赫天下网络传媒有限公司 | A kind of information of mobile terminal methods of exhibiting and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN108573412A (en) | 2018-09-25 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7707218B2 (en) | Mobile query system and method based on visual cues | |
| CN108573412B (en) | Advertisement recommendation terminal, advertisement recommendation system and advertisement recommendation method | |
| US20130193201A1 (en) | System and method for accessing product information for an informed response | |
| US20110264527A1 (en) | Apparatuses, Methods and Systems for a Code-Mediated Content Delivery Platform | |
| US20130325567A1 (en) | System and method for creating a virtual coupon | |
| US20120205436A1 (en) | System for enhanced barcode decoding and image recognition and method therefor | |
| US20130191394A1 (en) | System and method for dynamically forming user groups | |
| US20100268592A1 (en) | Paperless consumer coupon system and method | |
| US20120253920A1 (en) | System and method for viewership validation based on cross-device contextual inputs | |
| US20130262233A1 (en) | Apparatuses, methods and systems for generating 3d content based on detected mobile device capability | |
| US20100299213A1 (en) | System and method for providing internet based advertising in a retail environment | |
| KR20120061997A (en) | Systems and methods for merchandising transactions via image matching in a content delivery system | |
| US20130198004A1 (en) | System and method for providing content information via sms messaging | |
| WO2013120064A1 (en) | System and method for sending messages to a user in a capture environment | |
| US10706441B2 (en) | Product and service purchase-cycle tracking | |
| CN114365175A (en) | Store-use information distribution device, store-use information distribution system provided with same, and store-use information distribution method | |
| US20180260824A1 (en) | Integrated service discovery systems and methods | |
| JP2017224198A (en) | Content viewing effect measuring system | |
| WO2011146776A1 (en) | Apparatuses,methods and systems for a voice-triggered codemediated augmented reality content delivery platform | |
| US20130246182A1 (en) | Apparatuses, methods and systems for acquiring information from objects in a virtual space | |
| CN114245165B (en) | Live broadcast recommendation method and device, electronic equipment and storage medium | |
| WO2013126382A1 (en) | System and method for linking media expressions for purchasing a product or other actionable events | |
| KR102359000B1 (en) | Customer and small business matching method | |
| WO2009079153A1 (en) | Interest-based product viewing, searching and advertising | |
| USRE49889E1 (en) | Systems and methods for generating and/or modifying electronic shopping lists from digital advertisements |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20211028 Address after: 451150 No. a2007-11, Xicheng science and technology building, No. 41, Jinsuo Road, Zhengzhou high tech Industrial Development Zone, Zhengzhou City, Henan Province Applicant after: ZHENGZHOU WEIQIAN BIOTECHNOLOGY Co.,Ltd. Address before: 325016 second, 3 Lane 4 Lane Xinglu North Road, Luqiao street, Ouhai District, Wenzhou, Zhejiang. Applicant before: WENZHOU FANGZHI BIOTECHNOLOGY Co.,Ltd. |
|
| TA01 | Transfer of patent application right | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20230413 Address after: Room 816, Building B, Galaxy New Coordinates, No. 25 Tangyan Road, High tech Zone, Xi'an City, Shaanxi Province, 710065 Patentee after: Xi'an Aigou Information Technology Co.,Ltd. Address before: 451150 No. a2007-11, Xicheng science and technology building, No. 41, Jinsuo Road, Zhengzhou high tech Industrial Development Zone, Zhengzhou City, Henan Province Patentee before: ZHENGZHOU WEIQIAN BIOTECHNOLOGY Co.,Ltd. |
|
| TR01 | Transfer of patent right |