CN112489578A - Commodity presentation method and device - Google Patents
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- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
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Abstract
The embodiment of the disclosure provides a commodity presenting method and device. The commodity presentation method comprises the following steps: the method comprises the steps of responding to the fact that a user is detected in front of a current playing interface, obtaining user information of the user, wherein the user information comprises a face direction and a user distance, judging whether the face direction and the user distance meet a switching condition, and finally if the face direction and the user distance meet the switching condition, presenting commodity information to the user on the current playing interface, and determining whether the commodity information is presented or not based on the face direction and the user distance.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers and the technical field of internet, in particular to the field of multimedia resource playing, and particularly relates to a commodity presenting method and device.
Background
In the current society, when a user enters a large store such as a shopping mall or a supermarket, the user can see a commercial screen for playing advertisements in a public scene or a digital shelf interacting with the user, and generally, most of the commercial screens placed in the public scene are non-interactive pure advertisement screens or interactive digital shelves capable of selling commodities.
In order to improve the interaction effect between the commercial screen and the user, the commercial screen capable of alternately playing advertisements and commodity information appears, and if the user is determined to be in front of the display screen, the commodity information is played.
Disclosure of Invention
The embodiment of the disclosure provides a commodity presenting method and device.
In a first aspect, an embodiment of the present disclosure provides a commodity presentation method, including: in response to the fact that a user is detected in front of a current playing interface, user information of the user is obtained, wherein the user information comprises a face direction and a user distance; judging whether the face direction and the user distance meet a switching condition; and responding to the fact that the face direction and the user distance meet the switching condition, and presenting commodity information to the user on the current playing interface.
In some embodiments, the determining whether the face direction and the user distance satisfy the switching condition includes: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a first preset distance; and in response to determining that the face direction and the user distance meet the switching condition, presenting commodity information to the user on the current playing interface, including: and in response to determining that the user distance is not greater than the first preset distance, presenting the commodity information to the user at the current playing interface.
In some embodiments, before determining whether the face direction and the user distance satisfy the switching condition, the method further includes: judging whether the face direction and the user distance meet prompt conditions or not based on the face direction and the user distance; responding to the fact that the face direction and the user distance meet the prompt conditions, and playing prompt information to the user; and acquiring user information of the user in real time, wherein the user information comprises a face direction and a user distance.
In some embodiments, determining whether the face direction and the user distance satisfy the prompt condition based on the face direction and the user distance includes: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a second preset distance; and in response to determining that the face direction and the user distance satisfy the prompt condition, playing prompt information to the user, including: and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
In some embodiments, the method further comprises: and presenting the advertisement information to the user at the current playing interface.
In some embodiments, the user information further includes identity information; and presenting the advertisement information to the user at the current playing interface, including: and acquiring advertisement information corresponding to the identity information, and presenting the advertisement information corresponding to the identity information to the user on the current playing interface.
In some embodiments, presenting advertising information to the user at the current playback interface includes: presenting advertisement information and a commodity display control to a user on a current playing interface; and the method further comprises: and responding to the received operation of the user for selecting the commodity display control, and presenting the commodity information to the user on the current playing interface.
In some embodiments, presenting advertising information to the user at the current playback interface includes: acquiring the current playing time of the advertisement information; and displaying the commodity information at a first preset position of the current playing interface, and displaying the information behind the current playing time of the advertisement information at a second preset position of the current playing interface.
In some embodiments, the method further comprises: and in response to the commodity information being presented to the user on the current playing interface and no user request being received within the preset time, closing the commodity information and continuing to present the advertisement information to the user on the current playing interface.
In some embodiments, the user information further includes identity information; and in response to determining that the face direction and the user distance meet the switching condition, presenting commodity information to the user on the current playing interface, including: acquiring commodity information corresponding to the identity information; and responding to the fact that the face direction and the user distance meet the switching condition, and presenting the commodity information corresponding to the identity information to the user on the current playing interface.
In a second aspect, embodiments of the present disclosure provide an article presentation device, comprising: the display device comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is configured to respond to the detection of a user in front of a current playing interface and acquire user information of the user, and the user information comprises a face direction and a user distance; a judging unit configured to judge whether the face direction and the user distance satisfy a switching condition; and the presenting unit is configured to present the commodity information to the user at the current playing interface in response to the fact that the face direction and the user distance meet the switching condition.
In some embodiments, the determining unit is further configured to: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a first preset distance; and a presentation unit, further configured to: and in response to determining that the user distance is not greater than the first preset distance, presenting the commodity information to the user at the current playing interface.
In some embodiments, the apparatus further comprises: a presentation unit; a judging unit further configured to judge whether the face direction and the user distance satisfy a prompt condition based on the face direction and the user distance; a prompt unit configured to play prompt information to a user in response to determining that the face direction and the user distance satisfy a prompt condition; the acquisition unit is further configured to acquire user information of the user in real time, wherein the user information comprises a face direction and a user distance.
In some embodiments, the determining unit is further configured to: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a second preset distance; and a prompt unit further configured to: and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
In some embodiments, the presentation unit is further configured to: and presenting the advertisement information to the user at the current playing interface.
In some embodiments, the user information further includes identity information; and a presentation unit, further configured to: and acquiring advertisement information corresponding to the identity information, and presenting the advertisement information corresponding to the identity information to the user on the current playing interface.
In some embodiments, the presentation unit is further configured to: presenting advertisement information and a commodity display control to a user on a current playing interface; and responding to the received operation of the user for selecting the commodity display control, and presenting the commodity information to the user on the current playing interface.
In some embodiments, the presentation unit is further configured to: acquiring the current playing time of the advertisement information; and displaying the commodity information at a first preset position of the current playing interface, and displaying the information behind the current playing time of the advertisement information at a second preset position of the current playing interface.
In some embodiments, the presentation unit is further configured to: and in response to the commodity information being presented to the user on the current playing interface and no user request being received within the preset time, closing the commodity information and continuing to present the advertisement information to the user on the current playing interface.
In some embodiments, the user information further includes identity information; and a presentation unit, further configured to: acquiring commodity information corresponding to the identity information; and responding to the fact that the face direction and the user distance meet the switching condition, and presenting the commodity information corresponding to the identity information to the user on the current playing interface.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon; when the one or more programs are executed by the one or more processors, the one or more processors implement the item presentation method as described in any one of the embodiments of the first aspect.
In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which, when executed by a processor, implements the article presentation method as described in any of the embodiments of the first aspect.
According to the commodity presenting method and device provided by the embodiment of the disclosure, the execution main body firstly responds to the fact that the user is detected in front of the current playing interface, obtains the user information of the user, wherein the user information comprises the face direction and the user distance, then judges whether the face direction and the user distance meet the switching condition, and finally presents the commodity information to the user on the current playing interface if the face direction and the user distance meet the switching condition.
Drawings
Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;
FIG. 2 is a flow diagram of one embodiment of a merchandise presentation method according to an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of an application scenario of a merchandise presentation method according to an embodiment of the present disclosure;
FIG. 4 is a flow diagram of yet another embodiment of an item presentation method according to an embodiment of the present disclosure;
FIG. 5 is a schematic diagram of an embodiment of an article presentation device, according to an embodiment of the present disclosure;
FIG. 6 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant disclosure and are not limiting of the disclosure. It should be noted that, for the convenience of description, only the parts relevant to the related disclosure are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 illustrates an exemplary system architecture 100 of an item presentation method and an item presentation apparatus to which embodiments of the present disclosure may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 104, 105, 106, a network 107, and servers 101, 102, 103. The network 107 serves as a medium for providing communication links between the terminal devices 104, 105, 106 and the servers 101, 102, 103. The network 107 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
A user may interact with servers 101, 102, 103 belonging to the same server cluster via a network 107 via terminal devices 104, 105, 106 to receive or transmit information or the like. Various applications, such as video playing type applications, data analysis applications, search type applications, etc., may be installed on the terminal devices 104, 105, 106.
The terminal devices 104, 105, 106 may be hardware or software. When the terminal device is hardware, it may be various electronic devices having a display screen and supporting communication with the server, including but not limited to a smart phone, a tablet computer, a laptop portable computer, a desktop computer, and the like. When the terminal device is software, the terminal device can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules, or as a single piece of software or software module. And is not particularly limited herein.
The terminal devices 104, 105, and 106 may be terminals having an image acquisition function, a voice prompt function, and a picture prompt function (such as an intelligent screen having a screen, a voice interaction function, and a camera function), and may acquire a picture in front of the screen, where the acquired image may be locally processed at the terminal devices 104 and 105, or may be sent to a server for processing, and user information including a face direction and a user distance is acquired. And then judging the face direction and the user distance, determining whether the face direction and the user distance meet the switching condition, namely judging whether the face direction is that the face faces the screen in the forward direction and the user distance from the screen is not more than a preset distance, and when the face direction is determined to face the screen in the forward direction and the user distance from the screen is not more than the preset distance, determining that the face direction and the user distance meet the switching condition, and presenting the commodity information to the user at the current playing interface of the screen.
The servers 101, 102, 103 may be servers that provide various services, such as background servers that receive requests sent by terminal devices with which communication connections are established. The background server can receive and analyze the request sent by the terminal device, and generate a processing result.
The server may be hardware or software. When the server is hardware, it may be various electronic devices that provide various services to the terminal device. When the server is software, it may be implemented as a plurality of software or software modules for providing various services to the terminal device, or may be implemented as a single software or software module for providing various services to the terminal device. And is not particularly limited herein.
It should be noted that the goods presentation methods provided by the embodiments of the present disclosure may be executed by the terminal devices 104, 105, and 106. Accordingly, the article presentation apparatus is provided in the terminal devices 104, 105, 106.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of an item presentation method according to the present disclosure is shown. The commodity presentation method comprises the following steps:
In this step, the execution subject (for example, the terminal devices 104, 105, and 106 in fig. 1) on which the product presentation method operates may perform real-time detection on the front of the screen through the camera, and determine whether a user is watching a current playing interface in front of the screen, that is, the execution subject may perform real-time acquisition on a scene in front of the screen, acquire a scene image in front of the screen, perform image analysis on the acquired scene image, extract image content in the scene image, and determine whether the user exists in the scene image. If it is determined that a user exists in front of the current playing interface, the execution main body acquires a user image through the camera, performs image analysis on the user image, and obtains user information of the user, where the user information may include a face direction and a user distance of the user, the face direction may be a direction used for representing a face of the user relative to the playing interface, and the face direction may include a face of the user facing the playing interface, a face of the user deflecting angle to the left relative to the playing interface, a face of the user deflecting angle to the right relative to the playing interface, a face of the user facing away from the playing interface, and the like. Wherein, the user distance may be a distance from the screen playing interface representing the current position of the user.
As an example, the execution subject may further acquire an image of a user by using an image acquisition device, and then extract image content of the image of the user, and determine a face direction of the user based on the extracted image content, where the image acquisition device may be a device used for image acquisition in the prior art or a technology developed in the future, and the application does not limit this, and for example, the image acquisition device may be a camera or the like.
And, above-mentioned execution main part can also gather user's distance through the response equipment of setting in the screen front, obtains user's user distance, and response equipment can be for the equipment that is used for the range finding in prior art or the future technique of developing, and this application does not limit to this, and for example, response equipment can be ultrasonic sensor, laser range finder, infrared rangefinder etc..
In this step, after the executing body obtains the face direction of the user and the user distance, it is determined whether the face direction and the user distance satisfy a switching condition, where the switching condition is a condition for determining that the commodity information is presented, and may be correspondingly adjusted according to actual needs, and may be that the user is watching the current playing interface and is closer to the current playing interface, that is, the switching condition may be that the face direction of the user is within a preset angle relative to the current playing interface and the user is within a preset distance closer to the current playing interface.
As an example, the execution main body may first determine a face direction of the user, determine whether the face direction meets a preset angle relative to the current playing interface, and if the face direction meets the preset angle relative to the current playing interface, further determine whether the user distance meets a preset distance closer to the current playing interface.
In response to determining that the face direction and the user distance satisfy the switching condition, step 230 is executed, and in response to determining that the face direction and the user distance satisfy the switching condition, commodity information is presented to the user on the current playing interface.
In this step, the execution main body determines that the face direction and the user distance satisfy the switching condition through the judgment of the face direction and the user distance, and then presents the commodity information to the user on the current playing interface in the screen.
As an example, the execution main body may first determine a face direction of the user, determine whether the face direction meets a preset angle relative to the current playing interface, and if the face direction meets the preset angle relative to the current playing interface, further determine whether the user distance meets a preset distance closer to the current playing interface. And if the user distance is determined to be within the preset distance close to the current playing interface, determining that the current face direction and the user distance meet the switching condition, and starting to present commodity information to the user on the current playing interface in the screen.
With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the merchandise presentation method according to the present embodiment. In the application scenario of fig. 3, the smart commerce screen 310 detects the user in front of the screen in real time through a camera and captures the user distance in front of the screen. Then, the intelligent commercial screen 310 analyzes the content of the collected user image, and extracts the face direction and the user distance of the user. Then, the intelligent business screen 310 determines the extracted face direction and the user distance, and determines whether the face direction and the user distance meet the switching condition, that is, determines whether the face direction is within a preset angle relative to the screen and the user distance is within a preset distance from the screen. And finally, the intelligent commercial screen 310 determines that the face direction is within a preset angle relative to the screen and the user distance is within a preset distance from the screen, and then determines that the face direction and the user distance meet the switching condition and displays the commodity information to the user through the screen. That is, when the user is watching the screen and moves within the preset distance, the screen displays the commodity display interface, and the user can approach to purchase commodities in the commodity display interface.
The execution main body firstly responds to the fact that a user is detected in front of a current playing interface, user information of the user is obtained, the user information comprises a face direction and a user distance, whether the face direction and the user distance meet a switching condition is judged, and finally if the face direction and the user distance meet the switching condition is determined, the commodity information is displayed to the user on the current playing interface, whether the commodity information is displayed is determined based on the face direction and the user distance, the fact that the user watches the current playing interface when the commodity information is displayed can be guaranteed, the condition that the user does not watch the current playing interface but the commodity information is displayed when the user distance meets the condition is avoided, waste of video resources is avoided, and accuracy and a watching effect of displaying the commodity information are improved.
In some optional implementation manners of this embodiment, the step 220 of determining whether the face direction and the user distance satisfy the switching condition may include the following steps:
the method comprises the first step of judging whether the face direction meets the watching condition or not based on the face direction.
In this step, after the execution main body obtains the face direction of the user, the face direction is determined, and it is determined whether the face direction meets a viewing condition, where the viewing condition is a condition for determining that the user is viewing the current playing interface, and may be that the face direction of the user is within a preset angle relative to the current playing interface, and may be set according to a requirement, which is not specifically limited in this application. The execution main body compares the acquired face direction with the watching condition and judges whether the face direction meets the watching condition.
And secondly, responding to the fact that the face direction meets the watching condition, and judging whether the user distance is not larger than a first preset distance.
In this step, the executing body determines, through comparison, that the face direction of the user meets the viewing condition, and determines that the user is viewing the current playing interface, and then further compares the acquired user distance with a first preset distance, and determines whether the user distance is not greater than the first preset distance, where the first preset distance is used to determine that the user is within a distance range of the commodity presentation condition, and may be set according to a requirement, which is not specifically limited by the present application.
And, the step 230, in response to determining that the face direction and the user distance satisfy the switching condition, of presenting the commodity information to the user on the current playing interface, may include the following steps: and in response to determining that the user distance is not greater than the first preset distance, presenting the commodity information to the user at the current playing interface.
Specifically, the executing body determines that the face direction of the user meets the viewing condition through comparison, and the user distance is not greater than a first preset distance, then the executing body determines that the user is viewing the current playing interface and is close to the current playing interface, and the commodity information is presented to the user on the current playing interface.
In the implementation mode, whether the user watches the current playing interface within the preset distance is determined by judging the face direction and the user distance, and the commodity information is presented for the user, so that the accuracy of watching the playing interface by the user is improved, the commodity information is presented when the user watches the current playing interface, the condition that the user distance meets the condition but the user does not watch the current playing interface to switch information is avoided, and the waste of video resources is avoided.
Referring to FIG. 4, FIG. 4 illustrates a flow 400 of yet another embodiment of an item presentation method. The process 400 may include the following steps:
in response to detecting the user in front of the current playback interface, user information of the user is obtained, step 410.
In this step, step 410 is the same as step 210 in the embodiment shown in fig. 2, and is not described herein again.
And step 420, judging whether the face direction and the user distance meet prompt conditions or not based on the face direction and the user distance.
In this step, after obtaining the face direction and the user distance of the user, the execution main body determines whether the face direction and the user distance satisfy a prompt condition, where the switching condition is a condition for determining to play prompt information, and may be correspondingly adjusted according to actual needs, where the user is watching the current playing interface and is far away from the current playing interface, that is, the switching condition may be that the face direction of the user is within a preset angle relative to the current playing interface and the user is within a preset distance far away from the current playing interface.
As an example, the execution main body may first determine a face direction of the user, determine whether the face direction meets a preset angle relative to the current playing interface, and if the face direction meets the preset angle relative to the current playing interface, further determine whether the user distance meets a preset distance farther from the current playing interface.
In response to determining that the face direction and the user distance satisfy the prompt condition, step 430 is performed, and in response to determining that the face direction and the user distance satisfy the prompt condition, prompt information is played to the user.
In this step, the execution main body determines that the face direction and the user distance satisfy the prompt condition through the judgment of the face direction and the user distance, and plays prompt information to the user. The prompt information may be voice prompt information, the voice prompt information is used for prompting a user to check and purchase commodity information and the like close to a current playing interface, the prompt information may also be video prompt information, and the video prompt information may include animation such as screen special effects.
As an example, the execution main body may first determine a face direction of the user, determine whether the face direction meets a preset angle relative to the current playing interface, and if the face direction meets the preset angle relative to the current playing interface, further determine whether the user distance meets a preset distance farther from the current playing interface. And if the user distance is determined to be within a preset distance far away from the current playing interface, determining that the current face direction and the user distance meet prompt conditions, and playing voice prompt information or video prompt information to the user.
In this step, after the execution main body plays the prompt information to the user, the user is detected in real time, and the face direction and the user distance are collected.
And step 450, judging whether the face direction and the user distance meet the switching condition.
In this step, step 450 is the same as step 220 in the embodiment shown in fig. 2, and is not described herein again.
In response to determining that the face direction and the user distance satisfy the switching condition, step 460 is executed to present the commodity information to the user at the current playing interface in response to determining that the face direction and the user distance satisfy the switching condition.
In this step, step 460 is the same as step 230 in the embodiment shown in fig. 2, and is not described herein again.
In the embodiment, the face direction and the user distance of the user are judged, whether the prompt condition is met or not is determined, and the prompt information is played when the prompt condition is met, so that the attraction to the user is improved, and the display effect of the commodity information is improved.
In some optional implementation manners of this embodiment, the step 410, based on the face direction and the user distance, of determining whether the face direction and the user distance satisfy the prompt condition may include the following steps:
the method comprises the first step of judging whether the face direction meets the watching condition or not based on the face direction.
In this step, after the execution main body obtains the face direction of the user, the face direction is determined, and it is determined whether the face direction meets a viewing condition, where the viewing condition is a condition for determining that the user is viewing the current playing interface, and may be that the face direction of the user is within a preset angle relative to the current playing interface, and may be set according to a requirement, which is not specifically limited in this application. The execution main body compares the acquired face direction with the watching condition and judges whether the face direction meets the watching condition.
And secondly, responding to the fact that the face direction meets the watching condition, and judging whether the user distance is not larger than a second preset distance.
In this step, the executing body determines, through comparison, that the face direction of the user meets the viewing condition, and determines that the user is viewing the current playing interface, and then further compares the obtained user distance with a second preset distance, and determines whether the user distance is not greater than the second preset distance, where the second preset distance is used to determine that the user is within a distance range of the prompt information playing condition, and the second preset distance is greater than the first preset distance, and may be set as required, which is not specifically limited by the present application.
And, in the above step 430, in response to determining that the face direction and the user distance satisfy the prompt condition, playing the prompt information to the user, may include the following steps: and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
Specifically, the executing body determines that the face direction of the user meets the viewing condition through comparison, and the user distance is not greater than a second preset distance, then the executing body determines that the user is viewing the current playing interface and is far away from the current playing interface, and plays the prompt message to the user so as to prompt the user to approach the current playing interface or attract the user to approach the current playing interface.
In the implementation mode, whether the user watches the current playing interface within the preset distance is determined by judging the face direction and the user distance, and the prompt information is played for the user, so that the accuracy of watching the playing interface by the user is improved, the prompt information is played when the user watches the current playing interface and is far away from the current playing interface, and the user attraction and the commodity information display effect are improved.
In some optional implementations of this embodiment, the merchandise presentation method further includes: and presenting the advertisement information to the user at the current playing interface.
Specifically, the execution main body may also present the advertisement information on the current playing interface, that is, the execution main body may play the advertisement information in a full screen manner when the user does not operate the current playing interface.
Or when the user walks around on the current playing interface and the distance between the users is judged to be greater than the second preset distance, the advertisement information is played in the full screen mode on the current playing interface.
Or when no user walks on the current playing interface and the user distance is not acquired, the advertisement information is played in the full screen of the current playing interface.
In the implementation mode, the advertisement information can be displayed on the current playing interface, and the advertisement information is adopted to attract customers, so that the commodity display efficiency is improved.
Further, it should be understood by those skilled in the art that, in some cases, the execution body may not display any contents if the current time is in the non-working period. Here, whether the current time is in the non-working time period or not is judged, and when the judgment result indicates that the display is not needed, no content can be displayed, so that the display of the commodity information and the advertisement information is more intelligent, and the effect of saving electric energy is realized.
As an example, the execution subject may present advertisement information on a current playing interface, detect a user in front of the current playing interface in real time, and when it is determined that the user is watching the current playing interface and the distance between the user and the current playing interface is greater than a first preset distance, continue to present the advertisement information to the user, and simultaneously may play voice prompt information or video prompt information; and when the user is determined to be watching the current playing interface and the distance between the user and the current playing interface is smaller than a first preset distance, displaying the commodity information to the user on the current playing interface. The switching between the advertisement information and the commodity information can be completed based on the face direction and the user distance, the mode switching of the display information is realized, and the diversity and the attraction of the display information are improved.
As an optional implementation manner, the execution main body may play the advertisement information in a full screen mode on the current playing interface, and when it is determined that the face direction and the user distance of the user satisfy the switching condition, obtain the current playing time of the advertisement information played in the full screen mode, present the commodity information at the first preset position of the current playing interface with the current playing time as a boundary, and present information after the current playing time of the advertisement information at the second preset position of the current playing interface, thereby implementing continuous playing of the advertisement information, and improving continuity and playing effect of the advertisement information.
As an optional implementation manner, the user information acquired by the execution main body further includes identity information, and the identity information may be used to characterize the identity of the user, and may include the gender and age of the user, a new user or a historical user, and the like. And after acquiring the identity information of the user in front of the current playing interface, the executing body acquires the advertisement information corresponding to the identity information through the network, and presents the advertisement information corresponding to the identity information to the user on the current playing interface, so that the attraction of the advertisement information to the user is improved, the presented advertisement information is more suitable for the user, and the pertinence of the advertisement information is improved.
As an optional implementation manner, the execution main body presents the advertisement information to the user on the current playing interface, and presents a commodity display control to the user, where the commodity display control is used to receive a click request from the user to trigger presentation of the commodity information. And when the execution main body receives the operation of the user for selecting the commodity display control, the execution main body determines that the user wants to check the commodity information, and then the commodity information is presented to the user on the current playing interface.
Optionally, when the execution main body plays the advertisement information to the user in a full screen, the execution main body may further receive a click request or a slide request of the user on a currently playing interface, determine that the user wants to view the commodity information, and then present the commodity information to the user on the currently playing interface.
In the implementation mode, the commodity information can be presented to the user according to the operation request of the user to the current playing interface, the condition that the commodity information cannot be presented in time due to the fact that the face direction and the user distance are judged incorrectly can be avoided, and the accuracy of commodity information presentation is improved.
As an optional implementation manner, after the execution main body presents the commodity information to the user, the advertisement information is also being continuously played, if the commodity information is presented to the user on the current playing interface, and the user request is not received within a preset time, the commodity information is closed, and the advertisement information is continuously presented to the user on the current playing interface in a full-screen manner.
In the implementation mode, the advertisement information can be continuously presented to the user when the user has no further operation request, the condition that the user always presents the commodity information after leaving without the interest can be avoided, the switching between the commodity information and the advertisement information is improved, and the accuracy of information presentation is improved.
As an optional implementation manner, the user information acquired by the execution main body further includes identity information, and the identity information may be used to characterize the identity of the user, and may include the gender and age of the user, a new user or a historical user, and the like. And after acquiring the identity information of the user in front of the current playing interface, the executing body acquires the commodity information corresponding to the identity information through a network. And if the execution main body determines that the face direction and the user distance meet the switching condition, displaying the commodity information corresponding to the identity information to the user on the current playing interface.
In the implementation mode, the corresponding commodity information is acquired according to the identity information of the user, so that the attraction of the commodity information to the user is improved, the presented commodity information is more suitable for the user, and the pertinence of the commodity information is improved.
With further reference to FIG. 5, the present disclosure provides one embodiment of a merchandise presentation device as an implementation of the methods illustrated in the above figures. This device embodiment corresponds to the method embodiment shown in fig. 2.
As shown in fig. 5, the article presentation apparatus 500 of the present embodiment may include: an acquisition unit 510, a judgment unit 520 and a presentation unit 530.
Wherein, the obtaining unit 510 is configured to obtain user information of the user in response to detecting the user in front of the current playing interface, wherein the user information includes a face direction and a user distance.
The determining unit 520 is configured to determine whether the face direction and the user distance satisfy a switching condition.
And a presentation unit 530 configured to present the commodity information to the user at the current play interface in response to determining that the face direction and the user distance satisfy the switching condition.
In some optional implementations of this implementation, the determining unit is further configured to: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a first preset distance; and a presentation unit, further configured to: and in response to determining that the user distance is not greater than the first preset distance, presenting the commodity information to the user at the current playing interface.
In some optional implementations of this implementation, the apparatus further includes: a presentation unit; a judging unit further configured to judge whether the face direction and the user distance satisfy a prompt condition based on the face direction and the user distance; a prompt unit configured to play prompt information to a user in response to determining that the face direction and the user distance satisfy a prompt condition; the acquisition unit is further configured to acquire user information of the user in real time, wherein the user information comprises a face direction and a user distance.
In some optional implementations of this implementation, the determining unit is further configured to: judging whether the face direction meets the watching condition or not based on the face direction; in response to determining that the face direction meets the viewing condition, judging whether the user distance is not greater than a second preset distance; and a prompt unit further configured to: and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
In some optional implementations of this implementation, the presentation unit is further configured to: and presenting the advertisement information to the user at the current playing interface.
In some optional implementations of this implementation, the user information further includes identity information; and a presentation unit, further configured to: and acquiring advertisement information corresponding to the identity information, and presenting the advertisement information corresponding to the identity information to the user on the current playing interface.
In some optional implementations of this implementation, the presentation unit is further configured to: presenting advertisement information and a commodity display control to a user on a current playing interface; and responding to the received operation of the user for selecting the commodity display control, and presenting the commodity information to the user on the current playing interface.
In some optional implementations of this implementation, the presentation unit is further configured to: acquiring the current playing time of the advertisement information; and displaying the commodity information at a first preset position of the current playing interface, and displaying the information behind the current playing time of the advertisement information at a second preset position of the current playing interface.
In some optional implementations of this implementation, the presentation unit is further configured to: and in response to the commodity information being presented to the user on the current playing interface and no user request being received within the preset time, closing the commodity information and continuing to present the advertisement information to the user on the current playing interface.
In some optional implementations of this implementation, the user information further includes identity information; and a presentation unit, further configured to: acquiring commodity information corresponding to the identity information; and responding to the fact that the face direction and the user distance meet the switching condition, and presenting the commodity information corresponding to the identity information to the user on the current playing interface.
In the apparatus provided by the above embodiment of the present disclosure, the executing body first obtains user information of a user in response to detecting the user in front of the current playing interface, where the user information includes a face direction and a user distance, then determines whether the face direction and the user distance satisfy a switching condition, and finally presents commodity information to the user on the current playing interface if it is determined that the face direction and the user distance satisfy the switching condition, and determines whether to present the commodity information based on the face direction and the user distance, so as to ensure that the user is viewing the current playing interface when the commodity information is presented, avoid a situation that the user does not view the current playing interface but presents the commodity information when the user distance satisfies the condition, avoid waste of video resources, and improve accuracy and viewing effect of the presentation of the commodity information.
Those skilled in the art will appreciate that the above-described apparatus may also include some other well-known structure, such as a processor, memory, etc., which is not shown in fig. 5 in order to not unnecessarily obscure embodiments of the present disclosure.
Referring now to fig. 6, shown is a schematic diagram of an electronic device (e.g., terminal device in fig. 1) 600 suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a smart screen, a notebook computer, a PAD (tablet computer), a PMP (portable multimedia player), a car terminal (e.g., car navigation terminal), etc., and a fixed terminal such as a digital TV, a desktop computer, etc. The terminal device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the use range of the embodiments of the present disclosure.
As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and including conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes an acquisition unit judgment unit and a presentation unit, wherein names of the units do not constitute a limitation of the units themselves in some cases.
As another aspect, the present application also provides a computer-readable medium, which may be included in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: in response to the fact that a user is detected in front of a current playing interface, user information of the user is obtained, wherein the user information comprises a face direction and a user distance; judging whether the face direction and the user distance meet a switching condition; and responding to the fact that the face direction and the user distance meet the switching condition, and presenting commodity information to the user on the current playing interface.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.
Claims (22)
1. A method of merchandise presentation, the method comprising:
in response to the fact that a user is detected in front of a current playing interface, user information of the user is obtained, wherein the user information comprises a face direction and a user distance;
judging whether the face direction and the user distance meet a switching condition;
and responding to the fact that the face direction and the user distance meet the switching condition, and presenting commodity information to the user on a current playing interface.
2. The method of claim 1, wherein the determining whether the face direction and the user distance satisfy a handover condition comprises:
judging whether the face direction meets a viewing condition or not based on the face direction;
in response to determining that the face direction meets the viewing condition, determining whether the user distance is not greater than a first preset distance; and
the responding to the fact that the face direction and the user distance meet the switching condition, displaying commodity information to the user on a current playing interface, and the displaying comprises the following steps:
and in response to determining that the user distance is not greater than the first preset distance, presenting commodity information to the user on a current playing interface.
3. The method according to claim 1 or 2, wherein before the determining whether the face direction and the user distance satisfy a handover condition, the method further comprises:
judging whether the face direction and the user distance meet prompt conditions or not based on the face direction and the user distance;
responding to the fact that the face direction and the user distance meet the prompt conditions, and playing prompt information to the user;
and acquiring user information of the user in real time, wherein the user information comprises a face direction and a user distance.
4. The method of claim 3, wherein the determining whether the face direction and the user distance satisfy a prompt condition based on the face direction and the user distance comprises:
judging whether the face direction meets a viewing condition or not based on the face direction;
in response to determining that the face direction meets the viewing condition, determining whether the user distance is not greater than a second preset distance; and
the responding to the fact that the face direction and the user distance meet the prompt condition, and playing prompt information to the user, wherein the prompt information comprises:
and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
5. The method of any of claims 1-4, wherein the method further comprises: and presenting the advertisement information to the user at the current playing interface.
6. The method of claim 5, wherein the user information further comprises identity information; and presenting the advertisement information to the user at the current playing interface, including:
and acquiring advertisement information corresponding to the identity information, and presenting the advertisement information corresponding to the identity information to a user on a current playing interface.
7. The method of claim 5, wherein said presenting advertising information to a user at a currently playing interface comprises: presenting the advertisement information and the commodity display control to a user on a current playing interface; and the method further comprises:
and responding to the received operation of the user for selecting the commodity display control, and presenting the commodity information to the user on the current playing interface.
8. The method of claim 5, wherein said presenting advertising information to a user at a currently playing interface comprises:
acquiring the current playing time of the advertisement information;
and presenting the commodity information at a first preset position of a current playing interface, and presenting information after the current playing time of the advertisement information at a second preset position of the current playing interface.
9. The method of claim 8, wherein the method further comprises:
and in response to the commodity information being presented to the user on the current playing interface and no user request being received within the preset time, closing the commodity information and continuing to present the advertisement information to the user on the current playing interface.
10. The method of any of claims 1-4, wherein the user information further comprises identity information; and
the responding to the fact that the face direction and the user distance meet the switching condition, displaying commodity information to the user on a current playing interface, and the displaying comprises the following steps:
acquiring commodity information corresponding to the identity information;
and in response to the fact that the face direction and the user distance meet the switching condition, displaying commodity information corresponding to the identity information to the user on a current playing interface.
11. An article presentation device, the device comprising:
the display device comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is configured to respond to the detection of a user in front of a current playing interface and acquire user information of the user, and the user information comprises a face direction and a user distance;
a judging unit configured to judge whether the face direction and the user distance satisfy a switching condition;
and the presenting unit is configured to present commodity information to the user at a current playing interface in response to the fact that the face direction and the user distance meet the switching condition.
12. The apparatus of claim 11, wherein the determining unit is further configured to:
judging whether the face direction meets a viewing condition or not based on the face direction;
in response to determining that the face direction meets the viewing condition, determining whether the user distance is not greater than a first preset distance; and
the presentation unit, further configured to:
and in response to determining that the user distance is not greater than the first preset distance, presenting commodity information to the user on a current playing interface.
13. The apparatus of claim 11 or 12, wherein the apparatus further comprises: a presentation unit;
the judging unit is further configured to judge whether the face direction and the user distance meet prompt conditions based on the face direction and the user distance;
the prompting unit is configured to play prompting information to a user in response to determining that the face direction and the user distance meet the prompting condition;
the obtaining unit is further configured to obtain user information of the user in real time, wherein the user information includes a face direction and a user distance.
14. The apparatus of claim 13, wherein the determining unit is further configured to:
judging whether the face direction meets a viewing condition or not based on the face direction;
in response to determining that the face direction meets the viewing condition, determining whether the user distance is not greater than a second preset distance; and
the prompt unit, further configured to:
and responding to the fact that the user distance is not larger than the second preset distance, and playing prompt information to the user.
15. The apparatus of any of claims 11-14, wherein the presentation unit is further configured to:
and presenting the advertisement information to the user at the current playing interface.
16. The apparatus of claim 15, wherein the user information further comprises identity information; and the presentation unit, further configured to:
and acquiring advertisement information corresponding to the identity information, and presenting the advertisement information corresponding to the identity information to a user on a current playing interface.
17. The apparatus of claim 15, wherein the presentation unit is further configured to: presenting the advertisement information and the commodity display control to a user on a current playing interface; and responding to the received operation of the user for selecting the commodity display control, and presenting the commodity information to the user on the current playing interface.
18. The apparatus of claim 15, wherein the presentation unit is further configured to:
acquiring the current playing time of the advertisement information;
and presenting the commodity information at a first preset position of a current playing interface, and presenting information after the current playing time of the advertisement information at a second preset position of the current playing interface.
19. The apparatus of claim 18, wherein the presentation unit is further configured to:
and in response to the commodity information being presented to the user on the current playing interface and no user request being received within the preset time, closing the commodity information and continuing to present the advertisement information to the user on the current playing interface.
20. The apparatus of any of claims 11-14, wherein the user information further comprises identity information; and
the presentation unit, further configured to:
acquiring commodity information corresponding to the identity information;
and in response to the fact that the face direction and the user distance meet the switching condition, displaying commodity information corresponding to the identity information to the user on a current playing interface.
21. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1-10.
22. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-10.
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| CN202011304349.6A CN112489578A (en) | 2020-11-19 | 2020-11-19 | Commodity presentation method and device |
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| CN202011304349.6A CN112489578A (en) | 2020-11-19 | 2020-11-19 | Commodity presentation method and device |
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