CN103325048A - Networking multimedia information intelligent release control system - Google Patents

Networking multimedia information intelligent release control system Download PDF

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Publication number
CN103325048A
CN103325048A CN 201210082181 CN201210082181A CN103325048A CN 103325048 A CN103325048 A CN 103325048A CN 201210082181 CN201210082181 CN 201210082181 CN 201210082181 A CN201210082181 A CN 201210082181A CN 103325048 A CN103325048 A CN 103325048A
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information
intelligent
control system
media
display screen
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Chinese (zh)
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顾晓冬
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SHANGHAI KAIZHE INFORMATION TECHNOLOGY CO LTD
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SHANGHAI KAIZHE INFORMATION TECHNOLOGY CO LTD
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Abstract

The invention relates to a display screen information release control method, in particular to a networking multimedia information intelligent release control system which can achieve bilateral interaction between a media information releaser and media audiences through the internet. The networking multimedia information intelligent release control system is formed by the fact that an intelligent feedback system is added on an original networking multimedia information intelligent release control system, video probes are installed inside terminal LED display screens in various places or the positions near the terminal LED display screen, and used for collecting the reactions of media audiences and continuously collecting motion state tracks of passers-by, useful information is automatically screened out through video image analysis processing software in the display screen, the information is compressed and packed, and then is fed back and sent back to a central control system to be comprehensively analyzed and processed through media audience attention analysis software, relevant adjusting information will be sent to the display screens of terminals in the places again to adjust displayed information.

Description

The intelligent issuing control of networking multimedia messages system
Technical field:
The present invention relates to the method for a class display information issuing control, be particularly related to a kind of " the intelligent issuing control of networking multimedia messages system " that can realize by the internet two-way interaction between media information publisher and the media audiences.
Background technology:
The LED screen is as the up-to-date advertizing means of answering the flow audient, day by day be subject to each large medium operator and advertiser's favor, be widely used in the Space, Places such as business premises, supermarket, market, pharmacy of hospital, campus, public transport vehicle-mounted, subway, high ferro, aviation.To satisfy the demand of audient, advertiser, information and entertainment service merchant comprehensively, just must be strict with correlativity, controllability, instantaneity and the simplicity of media information, must be on the basis of Accurate Prediction audient and demand thereof, broadcast content and the broadcast time of all display terminals are carried out accurate strategyization control.Feature based on the trans-regional distributed deployment of new media and complicated applications environment, this be unable to do without the Digital Media Broadcast Control platform of a unified interconnected management of complete realization and Grading And Zoning control, simultaneously Broadcast Control platform need to be supported all main flow display terminals of polymerization, support comprises the various dimensions multi-source intelligences combination broadcast of video, audio frequency, picture and text, real-time information, can utilize any perception whenever and wherever possible, measure, catch and transmit the equipment of audience information, set up the digital environment of seamless integration.
By so highly intelligent Broadcast Control platform and comprehensive digital environment of integrating, medium operator can be according to self-growth planning and to the judgement of the customer value of regional, and science determines to which zone to broadcast which content information and how service support is provided.Accurately monitor various data by immanent intellectuality, the medium operator that implements digital environment can provide to the advertiser Surveillance of rating, follow the tracks of the process of marketing activity and check rapidly the result, help the pointed marketing activity of the efficient enforcement of client, thereby show one's talent in the new media competitive environment of fragmentation.
Therefore by in original " multi-media display system ", increasing performances such as " Surveillance of rating are provided to the advertiser ", just can follow the tracks of the process of marketing activity and check rapidly the result, help the pointed marketing activity of the efficient enforcement of client, also can Accurate Prediction consumer and demand thereof, and then build a kind of unprecedented marketing and experience, attract the consumer initiatively to participate in experiencing, change into as the consumer and seek product from attempting to seek the consumer for product, thereby the reinforcement advertising effect reaches the effect that accurate advertisement is thrown in.
By the LED display spreading advertisement information, at present in a kind of marketing methods that extensively adopt, and by cloud computing, adopt the method for networking cluster control, in large, medium and small type cities up to a hundred synchronized transmission advertising messages in thousands of LED display, and carry out real-time synchronization robotization control and management, then be the technological means of up-to-date a, forefront.In existing product or technology, the report of this respect is also seldom arranged at present.
Have with " display screen intelligent management " patent documentation that the aspect is relevant at present both at home and abroad:
1. Chinese patent application number is: " the novel bus intelligent scheduling mobile communication multimedia audio-visual equipment " of " 200420068238 ";
This patent has proposed a kind of novel bus intelligent scheduling mobile communication multimedia audio-visual equipment, it both can play to the passenger various information and the automatic broadcastings such as video display, news, advertisement, weather, can be again driver and dispatcher and carry out real-time information interchange, carry out a kind of technical scheme of real-time visual monitoring, intelligent dispatch management.
2. Chinese patent application number is: " the high-power LED street lamp intelligent management control device " of " 201120094554 ";
This patent has proposed a kind of basis of controlling at the switch that routinizes of road lamp power supply increases intelligent switch control, reduces to greatest extent energy dissipation in the situation that do not affect use.Simultaneously, can allow high-power LED street lamp carry out a kind of technical scheme of best illumination according to the actual state of road environment.
3. U.S. Patent number is: " US20080163644; US2009327073A1 " " INTELLIGENT ADVERTISING DISPLAY " (intelligent advertisement display screen) patent, this patent has proposed the display packing of a kind of computer-readable media, system and intelligent advertisement.
Above patent does not all relate to about feeding back by crowd's situation situation of automatic detection statistics browse displays screen advertising message improves the correlation technique that quality is broadcast in the advertising message throwing.
Relevant media report has:
1. be published in " outdoor LED giant-screen advertisement operation faces the challenge " of " Chinese advertisement Engineering Network " on August 10th, 2010;
2. be published in " outdoor LED display screen runs into the bottleneck in sectionalization market " of " Ali's net digest " on August 23rd, 2010;
3. " the Digital Media commercial value " delivered on the internet on October 8th, 2011.
Above-mentioned these media report has proposed more and more to be not suitable with some under needing of modern market at present unilateral ad information issue and has solved thinkings, namely need to develop the feedback improvements pattern of a kind of information issuing unit and information reception crowd two-way interaction, realize the effect of precision marketing.
The exploitation present situation of external correlation technique: existing i3window company has issued " the smart screen solution " in the market at present, the report of spectators' numerical information can be provided, be included in the front residence time of screen, and spectators' sex and age range information.Now be in the stage of research and development, also still do not possess the performance of long-distance on-line issuing control.
The product that " the intelligent issuing control of a networking multimedia messages system " class of having a mind to browse the multinomial information acquisition of spectators, analysis under complicated pedestrian's flow state is not out of doors yet arranged at present abroad.
This problem still is in the conception stage at home, because therefore multimedia messages institute's technical bottlenecks such as inevitably gateway, hyperchannel, large flow information be congested in carrying out wide area network transmission also all fail effectively to solve at present.
These patents that the above reaches and technology all do not relate to the technology such as cluster control, networking issue and feedback of advertisement viewer attention rate information.
Summary of the invention:
The invention provides a kind of can be by the intelligent issuing control of the networking multimedia messages system of internet running, both can be used for the remote interaction formula advertisement distributing system as the use of disparate networks advertisement operators, also can be used for issue in the government affairs work, management government affairs information.It comprises the editor of advertising programme, and distribution is play, the several functions such as management and statistics.Can be by the Internet long-range distribution of carrying out program and terminal control, and have abundant function, show occasion with the information that adapts to different demands.
Except can being applied to LED large display screen place, " media audiences' attention-degree analysis system " in the native system also can be applied to separately can also be extended on the digitizing customer experience product on other media transmission products such as traditional guideboard, lamp box, single column, neon bulb, digital signage.
The technical solution adopted for the present invention to solve the technical problems is:
" the intelligent issuing control of networking multimedia messages system " is comprised of " central control system " and " various places terminal " and one " WEB server ", should " WEB server " carry out unified monitoring and management to all various places terminal LED display, and all media editings and file processing are unified in and finish in " central control system ", the terminal LED display that is installed on various places only needs to enter the Internet, can automatically realize the communication with " WEB server ", all terminal LED display can be regularly with current state automatic feedback to server, and receive the various types of programs file, and realize the self-timing broadcast.
The present invention increases " intelligent feedback system " to form in " networking distribution of multimedia information control system ", be somebody's turn to do " intelligent feedback system " by " video probe ", " video image analysis process software ", " media audiences' attention-degree analysis software " forms, " video probe " is installed in terminal LED display inside or the close position of various places, be used for gathering media audiences' reaction, its meeting continuous acquisition is passed by pedestrian's motion state track, then select useful information by " video image analysis process software " Automatic sieve that is installed in display screen inside, and feedback sends it back " central control system " and carries out comprehensive analysis processing by " media audiences' attention-degree analysis software " after the compression packing, and relevant adjustment information can send to subsequently " various places terminal " display screen again and carry out the adjustment of broadcast information.
Screening in " various places terminal " display screen is compressed the information that and also can be selected without network-feedback, but obtains by the method for regularly directly copying.
Basic technical scheme of the present invention is: pedestrian's movement locus and the status information of passing through or staying from this display screen the place ahead by being installed on each terminal display screen close position or inner camera probe acquisition and recording, and this input information is installed on the computer disposal system of display screen inside, processing by " video image analysis process software ", filter out valuable electronic digit Information Compression packing, then this packets of information is inputted computer again and carried out two kinds of approach of analyzing and processing and carry out the corresponding adjustment of media play key element by directly feeding back to the central control system analyzing and processing through the internet or fetching through artificial regularly copy, media audiences' concern situation in time can be fed back to the two-way interaction reaction pattern that the Play Control end adjusts accordingly thereby reach.
To the behavior information of collecting at arbitrary terminal display screen place, can learn just that by the quantity of information of a long period span being carried out statistical study this terminal is to pedestrian's attraction degree of concern.
Present software recognition technology can from electric video information, identify exactly the pedestrian the face when the camera probe towards, can judge from general knowledge, the face in the face of panel of certain hour length is because of the concern to panel information towards major part, can statistical separate out the statistics of ratio and crowd's flow of crowd's attention rate thus.
" the concentrated summary of video " and technology such as " visual classification retrievals " have been adopted in processing to the large nuber of images video, have optimized the algorithm of mathematical model, can solve a Treatment Analysis difficult problem.
Can be by cutting apart prospect and background in pending video information, extract moving target, with snapshot list this intuitively easily mode show, in video frequency abstract and snapshot list, for people or vehicle target, frame that can automatic highlighted display-object, the time that display-object stops, in the face of the angle orientation of display screen, and support the user by clicking the target snapshot, play the original video that front and back appear in target, perhaps the synthetic video of this goal activities and background.
The invention has the beneficial effects as follows:
No matter be to go up at home or abroad at present, advertizing is unidirectional always, be that advertisement publishers issue by all means, the advertiser pays by all means, whether pay close attention to as for media audiences, advertising results how on earth, then can't know, also have no idea to know, one by one property is incited somebody to action especially in following market, the large market of global interchange, the importance of advertisement is the accumulation of the amount of showing as no longer, the main input that will be presented as precision, the form that the advertisement form inevitable trend two-way interactions such as display screen and digital signage exchange, therefore this project except by direct the mode that the product that dispatches from the factory is installed is got a profit, can also provide the new market space by the mode that installs additional in advertising media such as original display screen and digital signage.
It is international advanced that this project has, and method that therefore can be by network selling etc. are pushed rapidly the international market to, strive to get a sizable market share.Also can realize and be converted into commercial value by modes such as technological cooperation, transfer of technology.
Description of drawings:
Fig. 1 is the intelligent issuing control system of systems of networking multimedia messages structural drawing.
Fig. 2 is the information interaction schematic diagram of intelligent feedback system.
Embodiment:
Fig. 1 is the system construction drawing of " the intelligent issuing control of networking multimedia messages system ", " the intelligent issuing control of networking multimedia messages system " is comprised of " central control system " and " various places terminal " and one " WEB server ", should " WEB server " carry out unified monitoring and management to all various places terminal LED display, and all media editings and file processing are unified in and finish in " central control system ", the terminal LED display that is installed on various places only needs to enter the Internet, can automatically realize the communication with " WEB server ", all terminal LED display can be regularly with current state automatic feedback to server, and receive the various types of programs file, and realize the self-timing broadcast.Fig. 1 has represented system's operational scheme roughly, can therefrom recognize basic system structure mode of the present invention.
The present invention increases " intelligent feedback system " to form in " networking distribution of multimedia information control system ", be somebody's turn to do " intelligent feedback system " by " video probe ", " video image analysis process software ", " media audiences' attention-degree analysis software " forms, " video probe " is installed in terminal LED display inside or the close position of various places, be used for gathering media audiences' reaction, its meeting continuous acquisition is passed by pedestrian's motion state track, then select useful information by " video image analysis process software " Automatic sieve that is installed in display screen inside, and feedback sends it back " central control system " and carries out comprehensive analysis processing by " media audiences' attention-degree analysis software " after the compression packing, and relevant adjustment information can send to subsequently " various places terminal " display screen again and carry out the adjustment of broadcast information.
Screening in " various places terminal " display screen is compressed the information that and also can be selected without network-feedback, but obtains by the method for regularly directly copying.Just represented in the drawings the design of this mode under in the middle of the bottom two the screening compression block diagram.
Be used for all kinds of media files that advertisement is play, can when issuing program, be uploaded on " WEB server " by the user, also can upload in advance on the independent media server, be " WEB server " dividing potential drop, even can adopt the mode that a region server is set in certain building, realize the unified download function of the employed media file of all terminal LED display in this zone.All these working methods all need not the setting of any complexity, and can switch arbitrarily in the process of using.
The present invention can support dual mode issue program, both can realize long-range issue program bag by network, also can carry out craft copy issue program APMB package under without the state of network.Wherein use network remote issue program bag, need to select by the WEB management end software in the native system terminal LED display of appointment, need to select the file program of issue, last terminal LED display obtaining information begins to play automatically; If adopt manual distribution, then need the program bag is exported in the USB flash disk, in USB flash disk, need to set up first a file of " import " by name, directly this USB flash disk is inserted on the terminal machine afterwards, just can load play content.
Basic technical scheme of the present invention is: pedestrian's movement locus and the status information of passing through or staying from this display screen the place ahead by being installed on each terminal display screen close position or inner camera probe acquisition and recording, and this input information is installed on the computer disposal system of display screen inside, processing by " video image analysis process software ", filter out valuable electronic digit Information Compression packing, then this packets of information is inputted computer again and carried out two kinds of approach of analyzing and processing and carry out the corresponding adjustment of media play key element by directly feeding back to the central control system analyzing and processing through the internet or fetching through artificial regularly copy, media audiences' concern situation in time can be fed back to the two-way interaction reaction pattern that the Play Control end adjusts accordingly thereby reach.Change traditional medium forms of expression such as electronic display or lamp box and always broadcast by all means, no matter the disadvantage of rating reaction effect.This is the implication of the present invention's " intellectuality " definition.
To adopting camera probe acquisition and recording pedestrian motor pattern to make the know-why of analyzing judgement be: from the pedestrian of display screen the place ahead process following four kinds of behavior patterns are arranged haply:
1. directly pass through with unseeing eyes (information of namely display screen being play is not interested in) with walking manner;
2. do not change walking speed state, but rotation is stared with screen synch by face, to keep the long period to the concern state of browsing of panel information;
3. walking stops to the position of observable panel information, but face shows panel information is not paid close attention to, for no other reason than that other reason slightly stops substantially not towards panel;
4. walking stops to the position of observable panel information, and there is the long period or omnidistance towards panel in face, shows the fully concern state to panel information.
To above four kinds of behavior information of collecting at arbitrary terminal display screen place, can learn just that by the quantity of information of a long period span being carried out statistical study this terminal is to pedestrian's attraction degree of concern.
Present software recognition technology can from electric video information, identify exactly the pedestrian the face when the camera probe towards, can judge from general knowledge, the face in the face of panel of certain hour length is because of the concern to panel information towards major part, can statistical separate out the statistics of ratio and crowd's flow of crowd's attention rate thus.
The above and these know-whies all in other industry, had similar maturation to use, face identification system for example, video concentration systems, video enhancement systems product can catch identification pedestrian's action model preferably.
" the concentrated summary of video " and technology such as " visual classification retrievals " have been adopted in processing to the large nuber of images video, have optimized the algorithm of mathematical model, can solve a Treatment Analysis difficult problem.
Can be by cutting apart prospect and background in pending video information, extract moving target, with snapshot list this intuitively easily mode show, in video frequency abstract and snapshot list, for people or vehicle target, frame that can automatic highlighted display-object, the time that display-object stops, in the face of the angle orientation of display screen, and support the user by clicking the target snapshot, play the original video that front and back appear in target, perhaps the synthetic video of this goal activities and background.
Undoubtedly, more than be concrete structure embodiment more of the present invention, do not contain all other versions of the present invention, protection scope of the present invention naturally also comprises the variation that other it will be apparent to those skilled in the art that and substitutes.

Claims (6)

1. the intelligent issuing control of networking multimedia messages system, the present invention is comprised of " central control system " and " various places terminal " and one " WEB server ", it is characterized in that: " WEB server " carries out unified monitoring and management to all various places terminal LED display, and all media editings and file processing are unified in " central control system " and finish.
2. the intelligent issuing control of networking multimedia messages according to claim 1 system, it is characterized in that: the present invention is that increase " intelligent feedback system " forms in " networking distribution of multimedia information control system ".
3. " intelligent feedback system " according to claim 2 is characterized in that: be somebody's turn to do " intelligent feedback system " by " video probe ", " video image analysis process software ", " media audiences' attention-degree analysis software " forms.
4. " intelligent feedback system " according to claim 2, it is characterized in that: " video probe " is installed in terminal LED display inside or the close position of various places, is used for gathering media audiences' reaction.
5. " intelligent feedback system " according to claim 2, it is characterized in that: " video probe " meeting continuous acquisition is passed by pedestrian's motion state track, then select useful information by " video image analysis process software " Automatic sieve that is installed in display screen inside, and feedback sends it back " central control system " and carries out comprehensive analysis processing by " media audiences' attention-degree analysis software " after the compression packing, and relevant adjustment information can send to subsequently " various places terminal " display screen again and carry out the adjustment of broadcast information.
6. " intelligent feedback system " according to claim 2 is characterized in that: the screening in " various places terminal " display screen is compressed the information that and also can be selected without network-feedback, but obtains by the method for regularly directly copying.
CN 201210082181 2012-03-23 2012-03-23 Networking multimedia information intelligent release control system Pending CN103325048A (en)

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105117767A (en) * 2015-08-07 2015-12-02 西安诺瓦电子科技有限公司 Display screen attention statistic method and system
CN105184613A (en) * 2015-09-11 2015-12-23 深圳市中庆光电显示科技开发有限公司 Image playback management method and system
CN107729381A (en) * 2017-09-15 2018-02-23 广州嘉影软件有限公司 Interactive multimedia resource polymerization method and system based on multidimensional characteristic identification
CN109543575A (en) * 2018-11-09 2019-03-29 深圳市云兴科技有限公司 The method and region various dimensions of Behavior-based control track and dynamic multidimensional degree information feedback excitation big data detect feedback composition equipment
CN111984853A (en) * 2019-05-22 2020-11-24 北京车和家信息技术有限公司 Test driving report generation method and cloud server
CN112132381A (en) * 2020-11-27 2020-12-25 森诺科技有限公司 Urban intelligent advertisement and propaganda cloud platform and use method thereof
CN112489578A (en) * 2020-11-19 2021-03-12 北京沃东天骏信息技术有限公司 Commodity presentation method and device
CN112597653A (en) * 2020-12-24 2021-04-02 南京城建隧桥经营管理有限责任公司 Method for determining information display duration of outdoor multimedia platform

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105117767B (en) * 2015-08-07 2018-05-15 西安诺瓦电子科技有限公司 Display screen attention rate statistical method and system
CN105117767A (en) * 2015-08-07 2015-12-02 西安诺瓦电子科技有限公司 Display screen attention statistic method and system
CN105184613A (en) * 2015-09-11 2015-12-23 深圳市中庆光电显示科技开发有限公司 Image playback management method and system
CN107729381A (en) * 2017-09-15 2018-02-23 广州嘉影软件有限公司 Interactive multimedia resource polymerization method and system based on multidimensional characteristic identification
CN107729381B (en) * 2017-09-15 2020-05-08 广州嘉影软件有限公司 Interactive multimedia resource aggregation method and system based on multi-dimensional feature recognition
CN109543575B (en) * 2018-11-09 2023-09-01 深圳市云兴科技有限公司 Method for feeding back excitation big data based on behavior track and dynamic multi-dimensional information and regional multi-dimensional detection feedback combined equipment
CN109543575A (en) * 2018-11-09 2019-03-29 深圳市云兴科技有限公司 The method and region various dimensions of Behavior-based control track and dynamic multidimensional degree information feedback excitation big data detect feedback composition equipment
CN111984853A (en) * 2019-05-22 2020-11-24 北京车和家信息技术有限公司 Test driving report generation method and cloud server
CN111984853B (en) * 2019-05-22 2024-03-22 北京车和家信息技术有限公司 Test driving report generation method and cloud server
CN112489578A (en) * 2020-11-19 2021-03-12 北京沃东天骏信息技术有限公司 Commodity presentation method and device
CN112132381A (en) * 2020-11-27 2020-12-25 森诺科技有限公司 Urban intelligent advertisement and propaganda cloud platform and use method thereof
CN112597653A (en) * 2020-12-24 2021-04-02 南京城建隧桥经营管理有限责任公司 Method for determining information display duration of outdoor multimedia platform
CN112597653B (en) * 2020-12-24 2024-04-19 南京城建隧桥智慧管理有限公司 Outdoor multimedia platform information display duration determining method

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Application publication date: 20130925