CN103985332B - A kind of digital signage system of high interactivity - Google Patents
A kind of digital signage system of high interactivity Download PDFInfo
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Abstract
The invention provides a kind of digital signage system of high interactivity, comprising: all streaming media server of access communications network, control end, intelligent terminals and be distributed in several playback terminals of each layout points; Each playback terminal comprises electronic display, playing box and external audio-video collection device; In communication network, any one playback terminal can carry out point-to-point instant messaging with any one other playback terminal; Any one playback terminal also can the on-the-spot audio/video information that collects of any one other playback terminal of real time inspection; Intelligent terminal is used for access stream media server, checks the on-the-spot audio/video information that in communication network, any playback terminal is collected by external audio-video collection device.Have interactive convenient, quick, raising can property of participation and attraction, the adding users time of staying, thus improves its advertisement value and advertising results.
Description
Technical field
The invention belongs to network service and digital signage technical field, be specifically related to a kind of digital signage system of high interactivity.
Background technology
Digital signage (DigitalSignage) be usually arranged on megastore, supermarket, hotel lobby, restaurant, movie theatre and other people flow the public place of convergence, by the commercial advertisement of the display screen issuing multimedia form of digital signage, it is made to obtain demonstration effect.
Therefore, how to increase the advertisement value of digital signage, absorbing more people in the stream of people and stop before digital signage, is the key content of its research.
In prior art, for improving the interactivity of digital signage, thus absorption people stop, a kind of mode adopted is: the method increasing touch, holographic imaging equipment, infrared or person recognition connected applications on the screen of digital signage, but, this kind of method not only needs upgrade software, but also needs to transform screen, has the problem that input cost is higher.And also have very large restriction to environment.
Summary of the invention
For the defect that prior art exists, the invention provides a kind of digital signage system of high interactivity, change less to existing common digital signage, obviously can also increase the interactive performance of digital signage, improve its advertisement value.
The technical solution used in the present invention is as follows:
The invention provides a kind of digital signage system of high interactivity, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Described streaming media server, described control end, described intelligent terminal and playback terminal described in each are by wired or wireless mode access communications network;
Playback terminal described in each comprises electronic display, playing box and external audio-video collection device; Wherein, described playing box is built into the inside of described electronic display; Described playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element; By described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminal B; By described audio frequency and video interactive unit, in communication network, any one playback terminal A also can the on-the-spot audio/video information that collects of any one other playback terminal of real time inspection B;
Described control end the turning to of external audio-video collection device on each playback terminal of Long-distance Control;
Described streaming media server is used for by preset strategy to playback terminal transmitting multimedia file described in each, also for on-the-spot audio/video information that each playback terminal of real-time reception is collected by self external audio-video collection device;
Described intelligent terminal, for accessing described streaming media server, checks the on-the-spot audio/video information that in communication network, any playback terminal is collected by external audio-video collection device.
Preferably, by described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminal B, is specially:
When playback terminal A receive carry out the instruction of point-to-point instant messaging with playback terminal B time, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, then playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal A collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal B collects is transferred to playback terminal A; If communication link does not allow, then adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B.
Preferably, described distributed transmission technology specifically refers to:
Described streaming media server also real-time reception store the on-the-spot audio/video information that playback terminal described in each uploads, thus obtain the on-the-spot audio frequency and video backup file corresponding respectively with each playback terminal;
When playback terminal A cannot with playback terminal B successfully set up P2P be connected time, playback terminal A accesses the on-the-spot audio frequency and video backup file of playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.
Preferably, the on-the-spot audio/video information that each playback terminal of streaming media server real-time reception is collected by self external audio-video collection device, is specially:
The on-the-spot audio/video information that this locality collects according to passback strategy by playback terminal returns to streaming media server by communication network; Wherein, described passback strategy is a kind of intelligent algorithm selecting optimal transmission mechanism according to playback terminal own net bandwidth conditions, when playback terminal current network bandwidth is less than default minimum, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is higher than default maximum, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.
Preferably, described control end is also for the on-off state of each playback terminal of Long-distance Control.
Preferably, also comprise terminal management server, described terminal management server is for storing the corresponding relation of the actual geographic positional information of each playback terminal, hardware ID number and IP address.
Preferably, described intelligent terminal is mobile phone, computer or panel computer.
Beneficial effect of the present invention is as follows:
The digital signage system of high interactivity provided by the invention, interactive convenient, quick, raising can property of participation and attraction, the adding users time of staying, thus improves its advertisement value and advertising results.
Accompanying drawing explanation
Fig. 1 is the structural representation of the digital signage system of high interactivity provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in detail:
As shown in Figure 1, the invention provides a kind of digital signage system of high interactivity, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Streaming media server, control end, intelligent terminal and each playback terminal are by wired or wireless mode access communications network.Below above-mentioned each equipment is described in detail respectively:
(1) playback terminal
Each playback terminal comprises electronic display, playing box and external audio-video collection device; Wherein, playing box is built into the inside of electronic display; Playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element.
By audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminal B.Concrete, when user clicks other playback terminals on the touch-screen of playback terminal A, such as during playback terminal B, then playback terminal A receives the instruction carrying out point-to-point instant messaging with playback terminal B, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, then playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal A collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal B collects is transferred to playback terminal A; If communication link does not allow, then adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B, wherein, distributed transmission technology specifically refers to: (a) streaming media server also real-time reception store the on-the-spot audio/video information that each playback terminal uploads, thus obtains the on-the-spot audio frequency and video backup file corresponding respectively with each playback terminal; (b) when playback terminal A cannot with playback terminal B successfully set up P2P be connected time, playback terminal A accesses the on-the-spot audio frequency and video backup file of playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.That is, present invention achieves interconnecting between each playback terminal, each advertisement point trans-regionally can carry out instant messaging across space, comprises video communication.
In addition, if another playback terminal is by audio frequency and video interactive unit, in communication network, any one playback terminal A also can the on-the-spot audio/video information that collects of any one other playback terminal of real time inspection B, that is, make playback terminal be provided with on-the-spot broadcasting function, the live video information of certain advertisement point can be watched by Intelligent mobile equipment, control end and other advertisements point.
As can be seen here, the present invention is by increasing audio-video collection and transfer function at playback terminal, local video/audio-frequency information can be delivered to service end in real time, realize the passback of local audiovisual information, and the information returned can real-time sharing to advertiser, operator and other playback terminals, especially for advertiser
In addition, it is emphasized that content that in the present invention, playback terminal is play and be not only confined to ad content, also can the various value-added service carried out of broadcast advertisement operator and Additional Services, therefore, Broadcast Control terminal of the present invention has widened the scope of application of existing playback terminal.
In addition, in the present invention, playback terminal according to the actual requirements, can be installed to multiple place, thus widens the coverage of playback terminal, improves advertisement value.
(2) control end
Control end the turning to of external audio-video collection device on each playback terminal of Long-distance Control; Also for the on-off state of each playback terminal of Long-distance Control.
(3) streaming media server
Streaming media server be used for by preset strategy to each playback terminal transmitting multimedia file, control each playback terminal play content by network remote, can more convenient and quicker carry out digitlization amusement, education and commercialization activity.Also for on-the-spot audio/video information that each playback terminal of real-time reception is collected by self external audio-video collection device, concrete, the on-the-spot audio/video information that this locality collects according to passback strategy by playback terminal returns to streaming media server by communication network; Wherein, passback strategy is a kind of intelligent algorithm selecting optimal transmission mechanism according to playback terminal own net bandwidth conditions, when playback terminal current network bandwidth is less than default minimum, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is higher than default maximum, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.Wherein, minimal compression mode is that one slightly reduces picture quality, but can save the compress mode of bandwidth to greatest extent; Optimal compression mode is a kind of compress mode ensureing picture quality.Picture also self adaptation can adopt single frames and multiframe passback mechanism in passback process.
Therefore, for advertisement operators, first this user obtains reference address and playback terminal access rights, by browser or the client software access stream media server of intelligent terminal, the playback terminal that selection will be checked is on-the-spot, the on-the-spot audio/video information of this playback terminal passback that streaming media server receives can be obtained, realize advertisement operators and check the effect broadcasting terminal filed situation whenever and wherever possible.
(4) intelligent terminal
Intelligent terminal is the equipment with communication function, includes but not limited to mobile phone, computer or panel computer.It is specifically for access stream media server, can check by browser or client software the on-the-spot audio/video information that in communication network, any playback terminal is collected by external audio-video collection device.
(5) terminal management server
Terminal management server is for storing the corresponding relation of the actual geographic positional information of each playback terminal, hardware ID number and IP address.
Introduce the behaviour in service of digital signage system provided by the invention under three kinds of different actual scenes below:
Scene one:
A company is by the playback terminal of advertising company B in subway station has thrown in Commdity advertisement, by smart mobile phone or computer, the marketing personnel of A company can check that the personnel of each advertisement point pay close attention to state whenever and wherever possible, and the information of all advertisement puttings point can be seen, the reaction of very first time grasp user, feedback, such as: learn advertisement reproduction time section that user concerned time is the longest, learn the difference etc. of the ad content that different groups are paid close attention to, thus for more accurate more effective input advertisement sufficient foundation is provided.
Scene two:
Advertising company B has runed square playback terminal and the subway station playback terminal in multiple city, for more effective attraction user pays close attention to, can at these crowded advertisement points, the on-the-spot audio/video information of other a certain playback terminals collections is play in certain time period, such as, point-to-point docking is carried out with a certain the playback terminal W be arranged in Bund in Shanghai, Ze Ke square playback terminal and subway station playback terminal are play the scene of current Bund in Shanghai, then when user gets off through playback terminal by subway station, can be attracted by the scene of Bund in Shanghai and stop; Similar, by docking with other playback terminals, the audio/video information etc. that early morning watches the people of certain park morning exercises of south on the digital signage of certain waiting station of the north can be realized.By the present invention, B company can immediately carry out various attractive marketing activity on the basis of original ad system, substantially increases the advertisement value of original system.
Scene three:
Advertising company B has runed the electronic curtain in multiple city, and in the past, people are very limited through the electronic curtain time of staying, even if be also like this in off-peak period.Therefore, in order to improve the advertisement value of existing system, B company embeds playing box in electronic curtain, be constructed to digital signage system provided by the invention, the digital signage system that user's the application of the invention provides, the field data of other advertisement points can be watched, even can to greet with the pedestrian now in other cities through electronic curtain and can video calling, this function has attracted concern and the participation of user greatly, thus add the time of staying of user before advertisement screen, improve the advertisement value of existing system.
The digital signage system of high interactivity provided by the invention, is the efficient system of a kind of power of attracting the user's attention and the time of staying, has the following advantages:
(1) cost significantly reduces:
Traditional approach, for strengthening the interactivity of digital signage, not only needs upgrade software, but also needs to transform screen, increases infrared or holographic imaging equipment etc., and all need transformation for content, software, hardware and drop into, replace even completely, input cost is higher.And the present invention does not need to transform electronic display screen, only the playing box with certain client software need be installed in electronic display, in the outside of electronic display, camera is installed, compared with the transformation of existing interaction technique scheme, present invention significantly reduces the complexity of improvement cost and whole system;
(2) equipment requirement is reduced:
Traditional approach, by increasing the intelligent identification technology such as recognition of face and gesture identification in electronic curtain, thus strengthen its interactivity, the hardware performance requirements therefore for equipment is higher, and also there are certain requirements the environment residing for equipment.And this to be Feicheng device hardware performance requirement obviously lower;
(3) interconnecting property strengthens:
Traditional approach, all works alone between each playback terminal, cannot communication mutually between terminal.And in the present invention, user can the field data of other playback terminals of direct viewing by the respective interface of playback terminal, and video communication and written communication can be carried out with the other side's playback terminal.If the other end also has user in operation, both sides can exchange in cross-region space immediately.Thus reach the object promoting gray satisfaction and user's attention rate.
(4) strong adaptability:
The present invention is suitable for multiple intelligent terminal.
(5) user satisfaction is improved:
Present invention achieves the input situation that advertisement putting business can check advertisement whenever and wherever possible, provide effective foundation for enterprise formulates effective marketing program, enhance the wish that advertisement is thrown in by enterprise.And traditional approach is difficult to reach this effect.
(6) advertisement value is improved:
Present invention achieves advertisement operators carry out flexibly based on this platform and various value-added service and interactive event are provided, fully excavate advertisement value.And traditional approach lays particular emphasis on Function space and the limited use of playback terminal this locality, as increased advertisement value, more means are upgrading hardware and change content displaying scheme, have the deficiency that maintenance cost is comparatively large and continuation is not strong.
(7) durability is high:
The present invention makes full use of existing equipment, increases its utilization rate.And in traditional approach, some equipment and function can only use for application-specific, other application are idle, sometimes need to increase new equipment, upgrading hardware even replaces existing equipment.
(8) space is played large:
The present invention not only carries out various value-added service and interactive event based on this locality, and each playback terminal can be regarded as the platform of an one, what provide application design and business development opening can operating space, and, do not limit to local resource and local content, also be not limited to single-point service operation, have and play the large advantage in space.
In sum, playback terminal interaction provided by the invention is convenient, quick, and raising can property of participation and attraction, the adding users time of staying, thus improves its advertisement value and advertising results.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should look protection scope of the present invention.
Claims (6)
1. a digital signage system for high interactivity, is characterized in that, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Described streaming media server, described control end, described intelligent terminal and playback terminal described in each are by wired or wireless mode access communications network;
Playback terminal described in each comprises electronic display, playing box and external audio-video collection device; Wherein, described playing box is built into the inside of described electronic display; Described playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element; By described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminal B; By described audio frequency and video interactive unit, in communication network, any one playback terminal A also can the on-the-spot audio/video information that collects of any one other playback terminal of real time inspection B;
Described control end the turning to of external audio-video collection device on each playback terminal of Long-distance Control;
Described streaming media server is used for by preset strategy to playback terminal transmitting multimedia file described in each, also for on-the-spot audio/video information that each playback terminal of real-time reception is collected by self external audio-video collection device;
Described intelligent terminal, for accessing described streaming media server, checks the on-the-spot audio/video information that in communication network, any playback terminal is collected by external audio-video collection device;
Wherein, by described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminal B, is specially:
When playback terminal A receive carry out the instruction of point-to-point instant messaging with playback terminal B time, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, then playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal A collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that self configures by playback terminal B collects is transferred to playback terminal A; If communication link does not allow, then adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B.
2. the digital signage system of high interactivity according to claim 1, is characterized in that, described distributed transmission technology specifically refers to:
Described streaming media server also real-time reception store the on-the-spot audio/video information that playback terminal described in each uploads, thus obtain the on-the-spot audio frequency and video backup file corresponding respectively with each playback terminal;
When playback terminal A cannot with playback terminal B successfully set up P2P be connected time, playback terminal A accesses the on-the-spot audio frequency and video backup file of playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.
3. the digital signage system of high interactivity according to claim 1, is characterized in that, the on-the-spot audio/video information that each playback terminal of streaming media server real-time reception is collected by self external audio-video collection device, is specially:
The on-the-spot audio/video information that this locality collects according to passback strategy by playback terminal returns to streaming media server by communication network; Wherein, described passback strategy is a kind of intelligent algorithm selecting optimal transmission mechanism according to playback terminal own net bandwidth conditions, when playback terminal current network bandwidth is less than default minimum, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is higher than default maximum, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.
4. the digital signage system of high interactivity according to claim 1, is characterized in that, described control end is also for the on-off state of each playback terminal of Long-distance Control.
5. the digital signage system of high interactivity according to claim 1, it is characterized in that, also comprise terminal management server, described terminal management server is for storing the corresponding relation of the actual geographic positional information of each playback terminal, hardware ID number and IP address.
6. the digital signage system of high interactivity according to claim 1, is characterized in that, described intelligent terminal is mobile phone, computer or panel computer.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104135686B (en) * | 2014-08-14 | 2017-12-08 | 广东威创视讯科技股份有限公司 | A kind of sharing method and user terminal of combination signal |
| CN105187846A (en) * | 2015-07-30 | 2015-12-23 | 上海互韦涵信息技术有限公司 | Personal video real-time live broadcast method and system for runway |
| CN106998346B (en) * | 2016-01-26 | 2021-01-08 | 西安诺瓦星云科技股份有限公司 | Interactive cloud platform and interactive server |
| CN106331107A (en) * | 2016-08-25 | 2017-01-11 | 深圳市沃特沃德股份有限公司 | Information transmission method and device based on NB-IOT (Narrow Band-Internet of Things) |
| CN112130794B8 (en) * | 2018-02-05 | 2022-12-30 | 陕西精诚展览装饰有限公司 | Data interaction method of multi-screen spliced sign |
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