CN103985332A - Highly-interactive digital nameplate system - Google Patents
Highly-interactive digital nameplate system Download PDFInfo
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Abstract
The invention provides a highly-interactive digital nameplate system. The highly-interactive digital nameplate system comprises a streaming media server, a control end and an intelligent terminal accessing a communication network respectively, and a plurality of player terminals distributed at each arrangement point, wherein each player terminal comprises an electronic display screen, a player box and an external audio-video collector; any player terminal in the communication network can perform point-to-point instant communication with any of other player terminals; any player terminal can check field audio-video information acquired by any of other player terminals in real time; the intelligent terminal is used for accessing the streaming media server, and checking the field audio-video information acquired by any player terminal in the communication network through the external audio-video collector. By adopting the highly-interactive digital nameplate system, convenience and rapidness in interaction are realized, the partition property and attraction are enhanced, and the dwell time of a user is prolonged, thereby increasing the advertisement value and improving the advertisement effect.
Description
Technical field
The invention belongs to network service and digital signage technical field, be specifically related to a kind of digital signage system of high interactivity.
Background technology
Digital signage (Digital Signage) is arranged on the public place that megastore, supermarket, hotel lobby, restaurant, movie theatre and other people stream converge conventionally, the commercial advertisement of the display screen issuing multimedia form by digital signage, makes it obtain demonstration effect.
Therefore, how increasing the advertisement value of digital signage, absorb more people in the stream of people and stop before digital signage, is the key content of its research.
In prior art, for improving the interactivity of digital signage, thereby absorbing people stops, a kind of mode adopting is: to increasing touchs, holographic imaging equipment, infrared or person recognition on the screen of digital signage in conjunction with the method for applying, but, this kind of method not only needs upgrade software, but also need to transform screen, has the problem that input cost is higher.And environment is also had to very large restriction.
Summary of the invention
The defect existing for prior art, the invention provides a kind of digital signage system of high interactivity, existing common digital signage is changed less, can also obviously increase the interactive performance of digital signage, improves its advertisement value.
The technical solution used in the present invention is as follows:
The digital signage system that the invention provides a kind of high interactivity, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Described streaming media server, described control end, described intelligent terminal and described in each playback terminal by wired or wireless mode access communications network;
Described in each, playback terminal comprises electronic display, playing box and external audio-video collection device; Wherein, described playing box is built into the inside of described electronic display; Described playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element; By described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminals B; By described audio frequency and video interactive unit, the on-the-spot audio/video information that in communication network, any one playback terminal A also can any one other playback terminals B of real time inspection collects;
Described control end turns to for external audio-video collection device on each playback terminal of Long-distance Control;
Described streaming media server for by preset strategy to playback terminal transmitting multimedia file described in each, the on-the-spot audio/video information also collecting by self external audio-video collection device for receiving in real time each playback terminal;
Described intelligent terminal is used for accessing described streaming media server, checks the on-the-spot audio/video information that in communication network, any playback terminal collects by external audio-video collection device.
Preferably, by described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminals B, is specially:
When playback terminal A receives while carrying out the instruction of point-to-point instant messaging with playback terminal B, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that playback terminal A configures self collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that playback terminal B configures self collects is transferred to playback terminal A; If communication link does not allow, adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B.
Preferably, described distributed transmission technology specifically refers to:
Described streaming media server also receives and stores the on-the-spot audio/video information that playback terminal is uploaded described in each in real time, thereby obtains and each playback terminal corresponding on-the-spot audio frequency and video backup file respectively;
When playback terminal A cannot be when playback terminal B successfully sets up P2P and is connected, the on-the-spot audio frequency and video backup file of playback terminal A access playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.
Preferably, streaming media server receives the on-the-spot audio/video information that each playback terminal collects by self external audio-video collection device in real time, is specially:
The on-the-spot audio/video information that playback terminal collects this locality according to passback strategy returns to streaming media server by communication network; Wherein, described passback strategy is a kind of intelligent algorithm of selecting optimal transmission mechanism according to playback terminal self wideband condition, in the time that playback terminal current network bandwidth is less than default minimal value, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is during higher than default maximum value, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.
Preferably, described control end is also for the on-off state of each playback terminal of Long-distance Control.
Preferably, also comprise terminal management server, described terminal management server is for storing the actual geographic positional information, hardware ID number of each playback terminal and the corresponding relation of IP address.
Preferably, described intelligent terminal is mobile phone, computing machine or panel computer.
Beneficial effect of the present invention is as follows:
The digital signage system of high interactivity provided by the invention, interactive convenient, quick, raising can property of participation and attractive force, increases user's residence time, thereby improves its advertisement value and advertising results.
Brief description of the drawings
Fig. 1 is the structural representation of the digital signage system of high interactivity provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in detail:
As shown in Figure 1, the invention provides a kind of digital signage system of high interactivity, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Streaming media server, control end, intelligent terminal and each playback terminal are by wired or wireless mode access communications network.Below above-mentioned each equipment is described in detail respectively:
(1) playback terminal
Each playback terminal comprises electronic display, playing box and external audio-video collection device; Wherein, playing box is built into the inside of electronic display; Playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element.
By audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminals B.Concrete, when user clicks other playback terminals on the touch-screen of playback terminal A, for example, when playback terminal B, playback terminal A receives the instruction of carrying out point-to-point instant messaging with playback terminal B, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that playback terminal A configures self collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that playback terminal B configures self collects is transferred to playback terminal A; If communication link does not allow, adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B, wherein, distributed transmission technology specifically refers to: (a) streaming media server also receives in real time and stores the on-the-spot audio/video information that each playback terminal is uploaded, thereby obtains the on-the-spot audio frequency and video backup file corresponding with each playback terminal difference; (b) when playback terminal A cannot be when playback terminal B successfully sets up P2P and is connected, the on-the-spot audio frequency and video backup file of playback terminal A access playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.That is to say, the present invention has realized interconnecting between each playback terminal, and each advertisement point can trans-regionally carry out instant messaging across space, comprises video communication.
In addition, if another playback terminal is by audio frequency and video interactive unit, the on-the-spot audio/video information that in communication network, any one playback terminal A also can any one other playback terminals B of real time inspection collects, that is to say, make playback terminal there is on-the-spot broadcasting function, the live video information that can watch certain advertisement point by Intelligent mobile equipment, control end and other advertisements point.
As can be seen here, the present invention is by increasing audio-video collection and transfer function at playback terminal, local video/audio-frequency information can be delivered to service end in real time, realize local audiovisual information passback, and the information returning can real-time sharing to advertiser, operator and other playback terminals, especially for advertiser
In addition, it is emphasized that content that in the present invention, playback terminal is play and be not only confined to ad content, various value-added services and the Additional Services also can broadcast advertisement operator carried out, therefore, Broadcast Control terminal of the present invention has been widened the usable range of existing playback terminal.
In addition, in the present invention, playback terminal can be according to the actual requirements, is installed to multiple places, thereby widen the coverage of playback terminal, improves advertisement value.
(2) control end
Control end turns to for external audio-video collection device on each playback terminal of Long-distance Control; Also for the on-off state of each playback terminal of Long-distance Control.
(3) streaming media server
Streaming media server for by preset strategy to each playback terminal transmitting multimedia file, by each playback terminal play content of network remote control, can more convenient and quicker carry out digitizing amusement, education and commercialization activity.The on-the-spot audio/video information also collecting by self external audio-video collection device for receiving in real time each playback terminal, concrete, the on-the-spot audio/video information that playback terminal collects this locality according to passback strategy returns to streaming media server by communication network; Wherein, passback strategy is a kind of intelligent algorithm of selecting optimal transmission mechanism according to playback terminal self wideband condition, in the time that playback terminal current network bandwidth is less than default minimal value, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is during higher than default maximum value, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.Wherein, minimal compression mode is that one slightly reduces picture quality, but can save to greatest extent the compress mode of bandwidth; Optimal compression mode is a kind of compress mode that ensures picture quality.Picture also can self-adaptation adopt single frames and multiframe passback mechanism in passback process.
Therefore, for advertisement operators, first this user obtains reference address and playback terminal access rights, by browser or the client software access stream media server of intelligent terminal, the playback terminal scene that selection will be checked, can obtain the on-the-spot audio/video information of this playback terminal passback that streaming media server receives, realize advertisement operators and check the effect of broadcasting terminal filed situation whenever and wherever possible.
(4) intelligent terminal
Intelligent terminal is the equipment with communication function, includes but not limited to mobile phone, computing machine or panel computer.It can check by browser or client software the on-the-spot audio/video information that in communication network, any playback terminal collects by external audio-video collection device specifically for access stream media server.
(5) terminal management server
Terminal management server is for storing the actual geographic positional information, hardware ID number of each playback terminal and the corresponding relation of IP address.
Introduce the behaviour in service of digital signage system provided by the invention under three kinds of different actual scenes below:
Scene one:
A company has thrown in Commdity advertisement by the B of advertising company on the playback terminal in subway station, the marketing personnel of A company can check that the personnel of each advertisement point pay close attention to state by smart mobile phone or computer whenever and wherever possible, and can see the information of all advertisement putting points, the very first time is grasped user's reaction, feedback, for example: learn advertisement reproduction time section that user concerned time is the longest, learn difference of the ad content that different groups pay close attention to etc., thereby provide sufficient foundation for more accurate more effective input advertisement.
Scene two:
The B of advertising company has runed square playback terminal and the subway station playback terminal in multiple cities, for more effective attraction user pays close attention to, can be at these crowded advertisement points, play in certain time period the on-the-spot audio/video information that other a certain playback terminals gather, for example, carry out point-to-point docking with a certain the playback terminal W being arranged in Bund in Shanghai, on Ze Ke square playback terminal and subway station playback terminal, play the scene of current Bund in Shanghai,, in the time that user gets off through playback terminal by subway station, can be attracted by the scene of Bund in Shanghai and stop; Similar, by docking with other playback terminals, can realize the audio/video information of watching the people of certain park morning exercises of south early morning on the digital signage of certain waiting station of the north etc.By the present invention, B company can immediately carry out various attractive marketing activities on the basis of original ad system, has greatly improved the advertisement value of original system.
Scene three:
The B of advertising company has runed the electronic curtain in multiple cities, and in the past, people's residence time when the electronic curtain is very limited, even be also like this in off-peak period.Therefore, in order to improve the advertisement value of existing system, B company embeds playing box in electronic curtain, be constructed to digital signage system provided by the invention, the digital signage system that user's the application of the invention provides, can watch the field data of other advertisement points, even can with now greeting through the pedestrian of electronic curtain in other cities and can video calling, this function has attracted user's concern and participation greatly, thereby increase the residence time of user before advertisement screen, promoted the advertisement value of existing system.
The digital signage system of high interactivity provided by the invention, is the efficient system of a kind of power of attracting the user's attention and the residence time, has the following advantages:
(1) cost significantly reduces:
Traditional approach, for strengthening the interactivity of digital signage, not only needs upgrade software, but also need to transform screen, increases infrared or holographic imaging equipment etc., all needs transformation and drops into for content, software, hardware, replaces even completely, and input cost is higher.And the present invention does not need electronic display screen to transform, only need in electronic display, the playing box with certain client software be installed, camera is installed in outside in electronic display, compared with the transformation of existing interaction technique scheme, the present invention has obviously reduced the complexity of improvement cost and whole system;
(2) equipment requirement is reduced:
Traditional approach, by increase the intelligent identification technology such as recognition of face and gesture identification in electronic curtain, thereby strengthens its interactivity, therefore has relatively high expectations for the hardware performance of equipment, and the residing environment of equipment also be there are certain requirements.And this is that Feicheng device hardware performance requirement is obviously lower;
(3) interconnecting property strengthens:
Traditional approach, all works alone between each playback terminal, communication mutually between terminal.And in the present invention, the field data that the respective interface of user by playback terminal can other playback terminals of direct viewing, and can carry out video communication and written communication with the other side's playback terminal.If the other end also has user in operation, both sides can exchange in cross-region space immediately.Thereby reach the object that promotes gray satisfaction and user's attention rate.
(4) strong adaptability:
The present invention is suitable for multiple intelligent terminal.
(5) improve user satisfaction:
The present invention has realized the input situation that advertisement putting business can check advertisement whenever and wherever possible, provides effective foundation for enterprise formulates effective marketing program, has strengthened the wish of enterprise's input advertisement.And traditional approach is difficult to reach this effect.
(6) improve advertisement value:
The present invention has realized advertisement operators and has carried out flexibly based on this platform and various value-added services and interactive event are provided, and fully excavates advertisement value.And traditional approach lays particular emphasis on the Function space of playback terminal this locality and it is limited to act on, as need increase advertisement value, more means are upgrading hardware and change content displaying scheme to have maintenance cost greatly and the not strong deficiency of continuation.
(7) reusability is high:
The present invention makes full use of existing equipment, increases its utilization rate.And in traditional approach, some equipment and function can only be used for application-specific, other application are idle, sometimes need to increase new equipment, upgrading hardware and even replace existing equipment.
(8) performance space is large:
The present invention not only carries out various value-added services and interactive event based on this locality, and each playback terminal can be regarded as to the platform of an one, what application design and business development opening be provided can operating space, and, do not limit to local resource and local content, also be not limited to single-point service operation, have advantages of that performance space is large.
In sum, playback terminal interaction provided by the invention is convenient, quick, and raising can property of participation and attractive force, increases user's residence time, thereby improves its advertisement value and advertising results.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be looked protection scope of the present invention.
Claims (7)
1. a digital signage system for high interactivity, is characterized in that, comprising: streaming media server, control end, intelligent terminal and be distributed in several playback terminals of each layout points;
Described streaming media server, described control end, described intelligent terminal and described in each playback terminal by wired or wireless mode access communications network;
Described in each, playback terminal comprises electronic display, playing box and external audio-video collection device; Wherein, described playing box is built into the inside of described electronic display; Described playing box is built-in with communication unit, audio frequency and video interactive unit and audio-video collection device driver element; By described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminals B; By described audio frequency and video interactive unit, the on-the-spot audio/video information that in communication network, any one playback terminal A also can any one other playback terminals B of real time inspection collects;
Described control end turns to for external audio-video collection device on each playback terminal of Long-distance Control;
Described streaming media server for by preset strategy to playback terminal transmitting multimedia file described in each, the on-the-spot audio/video information also collecting by self external audio-video collection device for receiving in real time each playback terminal;
Described intelligent terminal is used for accessing described streaming media server, checks the on-the-spot audio/video information that in communication network, any playback terminal collects by external audio-video collection device.
2. the digital signage system of high interactivity according to claim 1, is characterized in that, by described audio frequency and video interactive unit, in communication network, any one playback terminal A can carry out point-to-point instant messaging with any one other playback terminals B, is specially:
When playback terminal A receives while carrying out the instruction of point-to-point instant messaging with playback terminal B, first playback terminal A attempts setting up P2P with playback terminal B and is connected, if communication link allows, playback terminal A success is set up P2P with playback terminal B and is connected; Then, the on-the-spot audio/video information that the external audio-video collection device that playback terminal A configures self collects is transferred to playback terminal B, meanwhile, the on-the-spot audio/video information that the external audio-video collection device that playback terminal B configures self collects is transferred to playback terminal A; If communication link does not allow, adopt distributed transmission technology, realize the point-to-point instant messaging of playback terminal A and playback terminal B.
3. the digital signage system of high interactivity according to claim 2, is characterized in that, described distributed transmission technology specifically refers to:
Described streaming media server also receives and stores the on-the-spot audio/video information that playback terminal is uploaded described in each in real time, thereby obtains and each playback terminal corresponding on-the-spot audio frequency and video backup file respectively;
When playback terminal A cannot be when playback terminal B successfully sets up P2P and is connected, the on-the-spot audio frequency and video backup file of playback terminal A access playback terminal B on streaming media server, and playback terminal B accesses the on-the-spot audio frequency and video backup file of playback terminal A on streaming media server, realize the cross-region point-to-point communication of playback terminal A and playback terminal B.
4. the digital signage system of high interactivity according to claim 1, is characterized in that, streaming media server receives the on-the-spot audio/video information that each playback terminal collects by self external audio-video collection device in real time, is specially:
The on-the-spot audio/video information that playback terminal collects this locality according to passback strategy returns to streaming media server by communication network; Wherein, described passback strategy is a kind of intelligent algorithm of selecting optimal transmission mechanism according to playback terminal self wideband condition, in the time that playback terminal current network bandwidth is less than default minimal value, take minimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server; When playback terminal current network bandwidth is during higher than default maximum value, take optimal compression mode, the on-the-spot audio/video information after compression is returned to streaming media server.
5. the digital signage system of high interactivity according to claim 1, is characterized in that, described control end is also for the on-off state of each playback terminal of Long-distance Control.
6. the digital signage system of high interactivity according to claim 1, it is characterized in that, also comprise terminal management server, described terminal management server is for storing the actual geographic positional information, hardware ID number of each playback terminal and the corresponding relation of IP address.
7. the digital signage system of high interactivity according to claim 1, is characterized in that, described intelligent terminal is mobile phone, computing machine or panel computer.
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