CN105117767A - Display screen attention statistic method and system - Google Patents
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- CN105117767A CN105117767A CN201510481275.6A CN201510481275A CN105117767A CN 105117767 A CN105117767 A CN 105117767A CN 201510481275 A CN201510481275 A CN 201510481275A CN 105117767 A CN105117767 A CN 105117767A
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Abstract
The invention relates to a display screen attention statistic method and a system. The method comprises the following steps of (a) detecting an unique identification code of each mobile terminal whose WiFi is in an open state in a coverage area of WiFi detection equipment, entry time and departure time, wherein the WiFi detection equipment is arranged near a target display screen; (b) carrying out association storage on the entry time, the departure time and the unique identification code; (c) according to a difference of the departure time and the entry time, calculating standing time of each mobile terminal in the coverage area of the WiFi detection equipment and carrying out association storage on the standing time and the unique identification code of the mobile terminal; and (d) calculating the number of the associated unique identification codes when the standing time is greater than a standing time threshold in preset time so as to obtain a quantity of crowds who pay attention to the target display screen. By using the method and the system, a visitor flow rate and an attention degree of the display screen can be accurately calculated; each display screen can be distinguished and data sensitivity is high.
Description
Technical field
The present invention relates to display screen administrative skill field, particularly a kind of display screen attention rate statistical method and a kind of display screen attention rate statistical system.
Background technology
Current LED display is applied to industry-by-industry more and more, as media industry, financial industry, transportation industry etc.The quantity of LED display gets more and more, and brings a lot of problem thereupon, except on the LED display such as expressway of specific occasion, banquet hall etc., it is the value of LED display and the problem of ad revenue that general LED display all exists a problem.Present LED display is all very common in each city, enormous amount, causes very large puzzlement to advertisement putting business like this, and it is too high that such as large area throws in advertising cost, but again cannot accurately by advertisement putting in which LED display, so the value assessment of LED display is extremely urgent.
The value of LED display roughly can be divided into two aspects: a) position of display screen, as everyone knows, real estate industry belongs to a room monovalence, different cities, different location, different districts be supporting, be not even all not quite similar with the Value of house of floor, equally, also there is this situation in LED display, each LED display has the value of existence and is not quite similar; B) attention rate of display screen, the flow of the people also namely paying close attention to this LED display has much.
So how distinguish the value of each LED display? not the picture real estate industry scale of construction is huge for LED display industry, can spend huge sums, and drops into a large amount of human and material resources and does investigation, statistics.So limit by above these, current industry is to the value assessment of the LED display also standard that quantizes of neither one, and also data can be not for reference accurately, roughly can only be assessed the value of LED display by the position mentioning the display screen that a point is mentioned above.
Summary of the invention
Therefore, for shortcomings and deficiencies of the prior art, the present invention proposes a kind of display screen attention rate statistical method and a kind of display screen attention rate statistical system.
Particularly, a kind of display screen attention rate statistical method that the embodiment of the present invention proposes, comprise step: (a) WiFi detected in the overlay area of WiFi checkout equipment is in the exclusive identification code of the mobile terminal of open mode, entry time and time departure, wherein said WiFi checkout equipment adjacent objects display screen is arranged; B described entry time and described time departure and described exclusive identification code are carried out association store by (); C () calculates the residence time of mobile terminal described in each in the overlay area of described WiFi checkout equipment according to the difference of described time departure and described entry time and by the exclusive identification code association store of the described residence time and described mobile terminal; And (d) adds up the residence time in preset duration and is greater than the quantity of the exclusive identification code that is associated of residence time threshold value to obtain the concern crowd quantity of described target display screen.
In one embodiment of the invention, the size of the residence time threshold value in above-mentioned steps (d) is relevant to the footprint size of described WiFi checkout equipment.
In one embodiment of the invention, above-mentioned steps (d) comprising: add up the quantity that the residence time in described preset duration is greater than the exclusive identification code that is associated of residence time threshold value; And continuous many days will be got rid of in the quantity of the exclusive identification code that is associated counted and the residence time of every day in the overlay area of described WiFi checkout equipment is greater than the volume residual after the exclusive identification code of specifying duration as the concern crowd quantity of described target display screen.
In one embodiment of the invention, above-mentioned display screen attention rate statistical method also comprises step: adding up the residence time in described preset duration is less than or equal to the quantity of the exclusive identification code that is associated of described residence time threshold value to obtain the non-interesting crowd quantity through described target display screen.
In one embodiment of the invention, above-mentioned display screen attention rate statistical method also comprises step: draw out comprise multiple described preset duration a period of time in the concern crowd number curve of described target display screen and non-interesting degree crowd number curve.
In one embodiment of the invention, the target display screen in above-mentioned display screen attention rate statistical method is LED display, and described WiFi checkout equipment is electrically connected with the control system of described LED display.
In one embodiment of the invention, the mobile terminal in above-mentioned display screen attention rate statistical method is mobile phone or panel computer.
In addition, a kind of display screen attention rate statistical system that the embodiment of the present invention proposes, comprise: server end, display screen terminal and WiFi checkout equipment, described display screen terminal connects described server end by network, described WiFi checkout equipment is electrically connected described display screen terminal and adjacent objects display screen is arranged, and described target display screen is electrically connected described display screen terminal.Wherein, described WiFi checkout equipment is in the exclusive identification code of the mobile terminal of open mode, entry time and time departure for the WiFi detected in the overlay area of described WiFi checkout equipment and delivers to described display screen terminal, described display screen terminal is used for described exclusive identification code, described entry time and described time departure to be uploaded to described server end, and described server end is used for described entry time and described time departure and described exclusive identification code to carry out association store, the residence time of mobile terminal described in each in the overlay area of described WiFi checkout equipment is calculated and by the exclusive identification code association store of the described residence time and described mobile terminal according to the difference of described time departure and described entry time, and in statistics preset duration the residence time be greater than the quantity of the exclusive identification code that is associated of residence time threshold value to obtain the concern crowd quantity of described target display screen.
In one embodiment of the invention, the target display screen that above-mentioned display screen attention rate statistical system relates to is LED display, and described display screen terminal is the control system of described LED display.
In one embodiment of the invention, above-mentioned display screen attention rate statistical system also comprises user side, for logging in described server end to check the concern crowd quantity of described target display screen.
As from the foregoing, the display screen attention rate statistical method that the embodiment of the present invention proposes and system, i) can the flow of the people of accurate statistics display screen more, for display screen master and advertisement putting client bring commercial interest, ii) can be distinguished each display screen individuality, be increased the discrimination of display screen, and iii) data sensitive degree is high, they can according to different people flow rate statistical data display screen every day, so more accurately and sensitive.
By the detailed description below with reference to accompanying drawing, other side of the present invention and feature become obvious.But it should be known that this accompanying drawing is only the object design of explanation, instead of as the restriction of scope of the present invention, this is because it should with reference to additional claim.Should also be appreciated that, unless otherwise noted, unnecessaryly draw accompanying drawing to scale, they only try hard to structure described herein and flow process are described conceptually.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.
Fig. 1 is the configuration diagram of a kind of display screen attention rate statistical system of the embodiment of the present invention.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, are described in detail the specific embodiment of the present invention below in conjunction with accompanying drawing.
Refer to Fig. 1, it is the configuration diagram of a kind of display screen attention rate statistical system of the embodiment of the present invention.As shown in Figure 1, the display screen attention rate statistical system of the present embodiment comprises server end 11, display screen terminal 13, WiFi checkout equipment 15 and user side 17.Wherein, display screen terminal 13 is connected to server end 11 by network; Server end 11 has database service module 112, statistical fractals module 114, authentication service module 116 and other operation system service modules 118 etc., statistical fractals module 114, authentication service module 116 and other operation system service modules 118 all connect with database service module 112, and wherein other operation system service modules 118 are such as supervisory system service module, prison broadcast system service module, program delivery system service module or its combination in any; Display screen terminal 13 is connected with WiFi checkout equipment 15; User side 17 is connected to server end 11 by network.What deserves to be explained is, the quantity of display screen terminal 13 typically is multiple in actual applications herein, correspondingly, with display screen terminal 13 one to one WiFi checkout equipment 15 be also multiple.
Server end 11 is such as be positioned at IDC (InternetDataCenter, Internet data center) machine room, also can be deployed to high in the clouds, for storing the flow of the people information that display screen terminal 13 uploads, the different time sections flow of the people information calculating each display screen, authenticated log in and other business processing etc.In more detail, database service module 112, for storing data, comprises user data, screen data, flow of the people data etc., provides the additions and deletions of data to change and looks into; Statistical fractals module 114 is for the data analysis uploaded display screen terminal 13, the flow of the people data that calculate display screen; Authentication service module 116 for authenticating user identification, such as user's registration, login etc.In addition, it is worth mentioning that, the modules that server end 11 provides is not limited to alone server physically, can be deployed on a server according to actual conditions, also can be deployed on different server respectively.
Display screen terminal 13 is electrically connected with display screen, and it is such as LED display synchronous control system or LED display asynchronous control system.Wherein, LED display synchronous control system typically comprises the computer for controlling, sending card and the receiving card that connect successively, and receiving card is electrically connected with LED display; LED display asynchronous control system typically comprises asynchronous control-card, and asynchronous control-card is electrically connected with LED display, and even some LED display asynchronous control system is also connected with receiving card between asynchronous control-card and LED display.WiFi checkout equipment 15 is such as connected to the computer for controlling in LED display synchronous control system or the asynchronous control-card in LED display asynchronous control system, display screen (such as LED display) the people around flow information that the terminal software being installed on display screen terminal 13 collects for obtaining WiFi checkout equipment 15, and the end 11 that uploaded onto the server.
User side 17 logs in for user, show the people flow rate statistical information etc. of display screen terminal 13.
Hold above-mentioned, the contiguous LED display of WiFi checkout equipment 15 is arranged, for detecting the WiFi situation around LED display, when user hold mobile terminal such as mobile phone and WiFi be in open mode (without the need to connect, only needing to open mobile terminal WiFi) time just can detect, the coverage of different its signals of WiFi checkout equipment 15 is different.The overlay area of WiFi signal calculates centered by WiFi checkout equipment 15, and the signal of such as WiFi checkout equipment 15 can cover 1000 ㎡, and centered by WiFi checkout equipment 15, draw circle, the region within 1000 ㎡ all can cover.WiFi checkout equipment 15 can detect mobile terminal that WiFi is in open mode enter its overlay area time, leave the time of this overlay area and the exclusive identification code of this mobile terminal.
WiFi checkout equipment 15 is such as connected by LAN (Local Area Network) with display screen terminal 13, and terminal software can obtain the current state (enter, leave) of WiFi checkout equipment coverage, mobile terminal, entry time, time departure, exclusive identification code in real time from WiFi checkout equipment 15.Terminal software gets the later end 11 that uploaded onto the server of these information, and is stored in database service module 112.
User can select the WiFi checkout equipment 15 of different size according to the concrete condition of display screen, different size WiFi checkout equipment 15 coverage is different, such as display screen effective range flow of the people is in 500 ㎡, and just selection coverage is the WiFi checkout equipment of 500 ㎡ specifications, by that analogy.
A kind of flow of the people analytical algorithm realized on server end 11 that the present embodiment adopts is:
Obtain by database service module 112 primitive man's data on flows that display screen terminal 13 uploads, flow of the people is analyzed.Suppose: adult's normal gait speed is about 60-100m/min, calculate with the longest 100m/min; The coverage of WiFi checkout equipment 15 is 400 ㎡, this regional diameter approximates 22.6m, maximum duration through this region approximates 14s, in order to eliminate error, on this basis+5, so mobile terminal is the crowd that the residence time of this overlay area is greater than 19s (the one citing of residence time threshold value) crowd paying close attention to this display screen.
Wherein, the residence time=time departure-entry time, if residence time >19s, then for paying close attention to the crowd of display screen, line item of going forward side by side.
Such as in units of every 10 minutes, the concern crowd quantity of statistics time period display screen in 7 o'clock to 9 o'clock morning; Crowd's quantity (quantity of corresponding exclusive identification code) of all concern display screens in this period is so obtained from database service module 112, from morning 7, every 10 minutes statistics once, can obtain crowd's quantity that display screen is paid close attention to for every 10 minutes; ≤ the mobile terminal (with unique identification representation) of 19s can be added up, then for not paying close attention to crowd's (also namely through the non-interesting crowd quantity of display screen) of display screen through display screen simultaneously.
Just citing in 10 minutes herein, the user that can leave selects for the length of time, and the time being only greater than residence time threshold value 19s can be selected.
In addition, above flow of the people analytical algorithm does not consider the characteristic of different display screen, has certain deviation; Preferably, according to the feature of different display screen can optimized algorithm as follows:
Such as, the situation of display screen on building, because building may have office, live in crowd for long, so need to remove this part crowd.Particularly:
Each mobile terminal has different exclusive identification code (ID), if each exclusive identification code is such as greater than 1 hour for three days on end above (user can select) every day for a long time, (appointment duration) is online, then this crowd can be excluded.
In addition, due to the characteristic of WiFi checkout equipment, it can only detect and carry mobile terminal (such as mobile phone, panel computer) and the crowd opening WiFi, just has the problem of a ratio so here; Because the custom of public use mobile terminal is substantially identical, so the crowd of the unlatching WiFi calculated above is exactly display screen counterpart flow.Merely from the angle read fortune of the flow of the people of statistics display screen to flow of the people and absolute flow of the people unaffected, certain the present embodiment supports that user's input is carried mobile terminal and opens crowd's ratio of WiFi, calculates the absolute flow of the people paying close attention to display screen.
Finally, the flow of the people curve concern crowd number curve of display screen (also i.e.) of the concern display screen of (such as in) in a period of time can also be drawn out the time period in the 7 o'clock to 9 o'clock morning and carry mobile terminal and open the flow of the people curve (also namely through the non-interesting crowd number curve of display screen) not paying close attention to display screen of WiFi.
In sum, the display screen attention rate statistical method that the above embodiment of the present invention proposes and system, i) can the flow of the people of accurate statistics display screen more, for display screen master and advertisement putting client bring commercial interest, ii) can be distinguished each display screen individuality, be increased the discrimination of display screen, and iii) data sensitive degree is high, they can according to different people flow rate statistical data display screen every day, so more accurately and sensitive.
So far, apply specific case herein and set forth the principle of display screen attention rate statistical method of the present invention and system and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention; all will change in specific embodiments and applications; in sum, this description should not be construed as limitation of the present invention, and protection scope of the present invention should be as the criterion with appended claim.
Claims (10)
1. a display screen attention rate statistical method, is characterized in that, comprises step:
A () WiFi detected in the overlay area of WiFi checkout equipment is in the exclusive identification code of the mobile terminal of open mode, entry time and time departure, wherein said WiFi checkout equipment adjacent objects display screen is arranged;
B described entry time and described time departure and described exclusive identification code are carried out association store by ();
C () calculates the residence time of mobile terminal described in each in the overlay area of described WiFi checkout equipment according to the difference of described time departure and described entry time and by the exclusive identification code association store of the described residence time and described mobile terminal; And
D in () statistics preset duration, the residence time is greater than the quantity of the exclusive identification code that is associated of residence time threshold value to obtain the concern crowd quantity of described target display screen.
2. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, in step (d), the size of described residence time threshold value is relevant to the footprint size of described WiFi checkout equipment.
3. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, step (d) comprising:
Add up the quantity that the residence time in described preset duration is greater than the exclusive identification code that is associated of residence time threshold value;
Continuous many days will be got rid of and the residence time of every day in the overlay area of described WiFi checkout equipment is greater than the volume residual after the exclusive identification code of specifying duration as the concern crowd quantity of described target display screen in the quantity of the exclusive identification code that is associated counted.
4. display screen attention rate statistical method as claimed in claim 1, is characterized in that, also comprise step:
Adding up the residence time in described preset duration is less than or equal to the quantity of the exclusive identification code that is associated of described residence time threshold value to obtain the non-interesting crowd quantity through described target display screen.
5. display screen attention rate statistical method as claimed in claim 4, is characterized in that, also comprise step:
Draw out comprise multiple described preset duration a period of time in the concern crowd number curve of described target display screen and non-interesting degree crowd number curve.
6. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, described target display screen is LED display, and described WiFi checkout equipment is electrically connected with the control system of described LED display.
7. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, described mobile terminal is mobile phone or panel computer.
8. a display screen attention rate statistical system, it is characterized in that, comprise: server end, display screen terminal and WiFi checkout equipment, described display screen terminal connects described server end by network, described WiFi checkout equipment is electrically connected described display screen terminal and adjacent objects display screen is arranged, and described target display screen is electrically connected described display screen terminal; Wherein,
Described WiFi checkout equipment is in the exclusive identification code of the mobile terminal of open mode, entry time and time departure for the WiFi detected in the overlay area of described WiFi checkout equipment and delivers to described display screen terminal;
Described display screen terminal is used for described exclusive identification code, described entry time and described time departure to be uploaded to described server end; And
Described server end is used for described entry time and described time departure and described exclusive identification code to carry out association store, the residence time of mobile terminal described in each in the overlay area of described WiFi checkout equipment is calculated and by the exclusive identification code association store of the described residence time and described mobile terminal according to the difference of described time departure and described entry time, and in statistics preset duration the residence time be greater than the quantity of the exclusive identification code that is associated of residence time threshold value to obtain the concern crowd quantity of described target display screen.
9. display screen attention rate statistical system as claimed in claim 8, it is characterized in that, described target display screen is LED display, and described display screen terminal is the control system of described LED display.
10. display screen attention rate statistical system as claimed in claim 8, is characterized in that, also comprise user side, for logging in described server end to check the concern crowd quantity of described target display screen.
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| CN109426794A (en) * | 2017-09-04 | 2019-03-05 | 上海百蝠信息技术有限公司 | Show the monitoring method and device, computer readable storage medium, terminal of information |
| CN110990503A (en) * | 2019-11-13 | 2020-04-10 | 联想(北京)有限公司 | System and method for displaying multiple target information in electronic device |
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| CN105117767B (en) | 2018-05-15 |
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Address after: 710075 DEF101, Zero One Square, Xi'an Software Park, No. 72 Zhangbajie Science and Technology Second Road, Xi'an High-tech Zone, Shaanxi Province Patentee after: Xi'an Nova Nebula Technology Co., Ltd. Address before: 710075 Qinfengge D District 401, Xi'an Software Park, 68 Science and Technology Second Road, Xi'an High-tech Zone, Shaanxi Province Patentee before: Xian Novastar Electronic Technology Co., Ltd. |