CN110706030A - Advertisement putting method, device, system and storage medium - Google Patents
Advertisement putting method, device, system and storage medium Download PDFInfo
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- CN110706030A CN110706030A CN201910922438.8A CN201910922438A CN110706030A CN 110706030 A CN110706030 A CN 110706030A CN 201910922438 A CN201910922438 A CN 201910922438A CN 110706030 A CN110706030 A CN 110706030A
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Abstract
The application provides an advertisement putting method, device, system and storage medium, the method includes: receiving a plurality of pieces of capture data sent by a WIFI probe deployed in a target place, wherein each piece of capture data comprises an MAC address of a transmitting device, signal strength of a WIFI signal and a time point at which the WIFI probe captures the WIFI signal; calculating the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearance according to the time point, and determining the target equipment corresponding to the MAC address meeting the preset conditions according to the signal intensity, the stay time and the frequency; and delivering advertisements related to the target site to the target device. The WIFI probe is installed under the line to this application is with data acquisition to select the target crowd that the advertisement was put according to the data of gathering, because target crowd's screening is according to the crowd specific behavior characteristic in the place under online, consequently can realize the accurate of advertisement and put in.
Description
Technical Field
The present application relates to the field of information push technologies, and in particular, to an advertisement delivery method, an advertisement delivery device, an advertisement delivery system, and a storage medium.
Background
The prior advertisement delivery is generally network-based online delivery, user information acquisition and advertisement delivery are realized through a network, and for offline crowds, advertisement delivery is performed for all acquired user devices, but the offline crowds contain a large number of invalid crowds, and if advertisements are delivered for all devices, a good advertisement effect cannot be brought, and advertisement trouble is brought to part of users.
Disclosure of Invention
An object of the embodiments of the present application is to provide an advertisement delivery method, apparatus, system and storage medium, which can implement accurate advertisement delivery to offline people.
In a first aspect, the present application provides an advertisement delivery method, including: receiving a plurality of pieces of capture data sent by a WIFI probe deployed in a target place, wherein each piece of capture data comprises an MAC address of a transmitting device, signal strength of a WIFI signal and a time point at which the WIFI probe captures the WIFI signal; calculating the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearing according to the time point, and determining the target equipment corresponding to the MAC address meeting the preset condition according to the signal intensity, the stay time and the frequency, wherein the preset condition is determined in advance according to the specific behavior characteristics of the user in the target place; and delivering advertisements related to the target sites to the target devices.
According to the scheme, the WIFI probe is installed under the line to collect data, then the target population released by the advertisement is selected according to the collected data, and the target population is selected according to the specific behavior characteristics of the population in the place under the line, so that the target population can be accurately positioned under the line, and the advertisement is accurately released.
In an alternative embodiment, the WIFI probe is deployed in a store, and the advertising of the target device related to the target site comprises: determining preset sub-conditions met by corresponding target equipment according to the signal intensity, the stay time length and the frequency, and determining the equipment type of the target equipment according to the met preset sub-conditions; the device categories include a first category, a second category and a third category, wherein the target devices of the first category represent devices corresponding to potential customers, the target devices of the second category represent devices corresponding to new customers of the store-in customers, and the target devices of the third category represent devices corresponding to old customers of the store-in customers; and delivering advertisements matched with the device categories of the target devices to the target devices.
According to the scheme, the target devices are classified, the shop can carry out advertisement putting with different preferential degrees on the users of different types after screening, for example, a potential customer and a new customer can put coupons with larger preferential amounts, and therefore the potential customer and the new customer are promoted to carry out first consumption in the shop.
In an optional implementation manner, the preset sub-conditions include a first preset sub-condition and a second preset sub-condition, where the first preset sub-condition is that the signal intensity corresponding to the target device is lower than a first threshold, the dwell time length is higher than a second threshold, and the frequency is higher than a third threshold, the second preset sub-condition is that the signal intensity corresponding to the target device is higher than a fourth threshold, and the dwell time length is higher than a fifth threshold, and the determining, according to the satisfied preset sub-conditions, the device category to which the target device belongs includes: when the target equipment meets a first preset sub-condition, determining the equipment category to which the target equipment belongs as a first category; and when the target equipment meets a second preset sub-condition, judging whether the target equipment is located in a list of historical transmitting equipment, if so, determining that the equipment category of the target equipment is a third category, and if not, determining that the equipment category of the target equipment is a second category.
The target equipment belonging to the first category has a long stay time and appears for many times although the signal intensity is low, which indicates that the user does not enter the store, so that the part of the users may have a certain interest in the store, and the target equipment is determined as a potential customer; and the target equipment with high signal intensity and long stay time can be considered as the equipment belonging to the customer entering the store, so that the new and old customers can be further distinguished.
In an optional implementation manner, before determining, according to the signal strength, the dwell time, and the frequency, a target device corresponding to the MAC address that meets the preset condition, the method further includes: and eliminating the internal equipment with the signal intensity higher than a sixth threshold, the stay time longer than a seventh threshold and the frequency higher than an eighth threshold, wherein the internal equipment represents the equipment corresponding to the staff in the shop.
The staff belongs to the staff in the shop, can not need to carry out advertisement putting, simultaneously, because the internal device of staff is in signal strength, stay dimensions such as length of time and the like and shop-entering customer probably produce the overlapping, consequently eliminate behind the internal device and be favorable to more accurate location target device, avoid advertisement resource to put in the internal device, cause the wasting of resources.
In an optional implementation manner, the capturing, by the WIFI probe, a WIFI signal according to a preset frequency to obtain the plurality of pieces of captured data, and calculating, according to the time point, a frequency of occurrence and a dwell time of each occurrence of a user carrying the transmitting device at a target location, includes: aiming at a plurality of pieces of capture data corresponding to the same MAC address in a preset time period, determining the single occurrence behavior of a user carrying the transmitting equipment in a target place according to the continuity of time points in the capture data in the preset time period, and counting the occurrence times of the user in the target place in the preset time period to obtain the frequency; and determining an initial time point and an end time point from each continuous time point, and obtaining the stay time of each occurrence of the user according to the initial time point and the end time point.
In an optional embodiment, after receiving a plurality of pieces of captured data sent by a WIFI probe deployed at a target site, the method further comprises: and identifying a false MAC address from the MAC addresses captured by the WIFI probe according to a preset rule, and removing the false MAC address.
In order to protect privacy, a large number of false MAC addresses are automatically released by part of transmitting equipment every day, and captured data corresponding to the false MAC addresses cannot be used for screening of target people in the application and needs to be rejected.
In an alternative embodiment, the delivering the advertisement related to the target site to the target device includes: and converting the MAC address of the target equipment into an International Mobile Equipment Identity (IMEI) or an advertisement Identifier (IDFA), and delivering the advertisement related to the target place to the corresponding equipment according to the IMEI or the IDFA.
The IMEI or the IDFA is used as the advertisement delivery identifier, and for an advertiser, the IMEI and the IDFA can accurately identify the user represented by the equipment, determine whether the advertisement is effectively reached, and avoid budget waste caused by repeated delivery of the same advertisement.
In a second aspect, an embodiment of the present application provides an advertisement delivery device, including: the receiving module is used for receiving a plurality of pieces of grabbing data sent by the WIFI probe deployed in the target place, wherein each piece of grabbing data comprises the MAC address of the sending equipment, the signal intensity of the WIFI signal and the time point of the WIFI signal grabbed by the WIFI probe; the screening module is used for calculating the occurrence frequency and the stay time of each occurrence of the user carrying the transmitting equipment in the target place according to the time point, and determining the target equipment corresponding to the MAC address meeting preset conditions according to the signal intensity, the stay time and the frequency, wherein the preset conditions are determined in advance according to the specific behavior characteristics of the user in the target place; and the releasing module is used for releasing the advertisement related to the target place to the target equipment.
In a third aspect, an embodiment of the present application provides an advertisement delivery system, including: a server and at least one WIFI probe deployed in at least one target site, the server in communication with each of the WIFI probes; the WIFI probe is used for capturing a WIFI signal in a corresponding target place, generating a plurality of pieces of captured data and sending the plurality of pieces of captured data to the server, wherein each piece of captured data comprises an MAC address of the transmitting equipment, signal intensity of the WIFI signal and a time point at which the WIFI probe captures the WIFI signal; the server is used for receiving the plurality of pieces of capture data, calculating the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearing according to the time points, and determining the target equipment corresponding to the MAC address meeting preset conditions according to the signal intensity, the stay time and the frequency, wherein the preset conditions are determined in advance according to the specific behavior characteristics of the user in the target place; and delivering advertisements related to the target site to the target device.
In a fourth aspect, an embodiment of the present application provides a storage medium, where a computer program is stored on the storage medium, and when the computer program is executed by a processor, the computer program performs the method according to any one of the embodiments in the first aspect.
In a fifth aspect, an embodiment of the present application provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the method according to any of the embodiments of the first aspect.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
Fig. 1 is a schematic diagram of an advertisement delivery system provided in an embodiment of the present application;
FIG. 2 is an interaction diagram of an advertisement delivery method according to an embodiment of the present application;
FIG. 3 is a flowchart illustrating a step of delivering an advertisement in S204 according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram of an advertisement delivery device according to an embodiment of the present application;
fig. 5 is a schematic view of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
Fig. 1 is a schematic diagram of an advertisement delivery system 100 according to an embodiment of the present application. The advertisement delivery system 100 includes: the WIFI probe 102 is deployed in a target place and used for capturing WIFI signals in the target place, the server 101 is in communication connection with each WIFI probe 102, and data captured by the WIFI probe 102 are sent to the server 101 through a network. The target place may be a store such as a clothing store or a restaurant, or may be a public place such as a school or a hospital. One or more WIFI probes can be deployed in each target site, and the larger the number of deployed WIFI probes is, the larger the detection area is.
The advertisement delivery system can be applied to a single target place and provides advertisement delivery support for a single advertiser, for example, restaurant management personnel can deploy a WIFI probe in a restaurant, the WIFI probe can capture user information in a detection area and send the user information to a server, the server determines target crowds to which advertisements are delivered according to data captured by the WIFI probe, and the restaurant management personnel can deliver the advertisements to the specified target crowds through the server. The advertisement delivery system can also be applied to large shopping malls, provides advertisement delivery management for a plurality of shops in the shopping malls, can form an online platform, and realizes free delivery of advertisements by each shop through the online platform.
The following explains the advertisement delivery method provided in this embodiment, taking one of the target sites managed in the advertisement delivery system as an example, where at least one WIFI probe is deployed in the target site. Referring to fig. 2, the method includes the following steps:
s201: the WIFI probe captures WIFI signals in a target place, generates a plurality of pieces of capture data, and sends the plurality of pieces of capture data to the server.
The WIFI probe can detect nearby terminal equipment (such as a notebook computer, a tablet computer, a smart phone and the like) with opened WIFI, when a user approaches a signal coverage area of the WIFI probe and the WIFI of the terminal equipment is opened, the terminal equipment can be detected by the WIFI probe, and therefore the MAC address of the equipment can be acquired without the terminal equipment accessing the WIFI. After each WIFI signal is captured by the WIFI probe, capturing data can be generated according to a preset format, for example, the preset format is as follows: the device MAC address is the MAC address of the device for transmitting the WIFI signals, the MAC address, the transmitting device and the user correspond to each other one by one, different devices can be distinguished by the MAC addresses, the signal strength is the WIFI signal strength captured by the WIFI probe, the larger the value of the signal strength is, the closer the transmitting device is to the WIFI probe, and the timestamp is the time for capturing the WIFI signals by the WIFI probe. Besides the data, other information such as the MAC address of the WIFI probe can be recorded in each piece of capture data, and if the corresponding relation between the MAC address of the WIFI probe and the target place where the WIFI probe is deployed is stored in the server in advance, the server can obtain the corresponding target place according to the MAC address of each WIFI probe, so that capture data belonging to the same target place can be obtained, and management of advertisement delivery of a large number of shops is facilitated.
At the same moment, the WIFI probe is used for capturing WIFI signals of a plurality of terminal devices in the detection area and generating a plurality of capturing data.
S202: the server receives a plurality of pieces of capture data sent by the WIFI probe, and the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearance are calculated according to the time point in each piece of capture data.
The WIFI probe captures WIFI signals according to a preset frequency, for example, the WIFI signals are captured once every 3 seconds, then, if the same user is located in a detection area of the WIFI probe all the time in one minute, the server will receive 20 pieces of captured data of the user, the time stamp interval of two adjacent pieces of captured data is 3 seconds, if the same user appears once in the morning and once in the afternoon, the timestamps of the captured data in the morning and the afternoon will appear in a fault, and this shows that the server can determine the single occurrence behavior of the user in a target place according to the continuity of time points in the captured data. The continuity of the time points means that the time intervals of two adjacent captured data in the plurality of captured data of the user are consistent with the capturing frequency of the WIFI probe. The preset grabbing frequency in each WIFI probe may be set to the same frequency.
Specifically, the step of determining the single occurrence behavior of a certain user in the target place includes: and aiming at a plurality of pieces of capture data corresponding to the same MAC address in a preset time period, determining the single occurrence behavior of a user carrying the transmitting equipment in a target place according to the continuity of time points in the capture data in the preset time period. For example, if the preset time period is the previous week, the behavior of the user appearing each time in the previous week can be determined according to the captured data, and the total times of the user appearing in the target place in the previous week is obtained through statistics, so that the frequency of the user appearing is obtained.
Each time when the user appears, which corresponds to the time points in the plurality of pieces of capture data should be continuous, an initial time point and an end time point are determined from each continuous time point, and the stay time length of each appearance of the user can be obtained according to the time interval between the initial time point and the end time point.
Optionally, in an actual situation, a situation may occur in which the device is located right at a detection edge of the WIFI probe, or the user leaves the detection area for a short time, so that the WIFI probe does not capture the WIFI signal of the device at some intermediate time, and therefore, to improve the accuracy of the above method, when a time interval corresponding to two adjacent pieces of capture data is not greater than a preset time interval, even if two time points are discontinuous, the two time points are still regarded as the same occurrence behavior.
Optionally, after the server receives the capture data sent by the WIFI probe, the false MAC address is removed from the large number of MAC addresses. The reason for generating the false MAC address is that a large number of false MAC addresses are automatically released by part of the transmitting devices every day in order to protect privacy, and the false MAC addresses cannot be used for screening of target people and conversion of advertisement putting identifiers in subsequent steps of this embodiment, so the server can discriminate and distinguish MAC addresses by combining with the OUI library of the global organization unique identifier according to definition rules of legal MAC addresses (such as coding forms or arrangement modes of MAC addresses) to judge authenticity of MAC addresses in real time and remove captured data corresponding to the false MAC addresses. And the server performs the steps of calculating the frequency and the stay time according to the captured data after the false MAC address is removed.
S203: and the server determines the target equipment corresponding to the MAC address meeting the preset conditions according to the signal intensity, the stay time and the frequency.
The preset condition is determined in advance according to the specific behavior characteristics of the user who the advertiser desires to put the advertisement in the target place. For example, the target place is school, each education advertiser wants to put education advertisement to the parent crowd, a WIFI probe is deployed at the door of school, and the specific behavior characteristics of the parent in school are specifically expressed as: and (3) delivering the children in the time of school and the time of school, wherein the stay time of the time of school is shorter, the stay time of the time of school is longer, the occurrence frequency is about 3 to 5 days in a week, and preset conditions corresponding to parents can be constructed according to the specific behavior characteristics. The server screens out the parent population from the data collected by the WIFI probe according to the three dimensions of signal intensity, stay time and frequency. In other crowds at the door of the school, the passing crowd is short only by one minute due to short stay time, the stay time of the teacher crowd is long and the frequency is higher, so that the preset conditions are not met, the target crowd screened by the method is the real parents, and other invalid crowds are filtered, so that the target crowd can be more accurately positioned. The preset conditions can be set according to the actual situation in a specific application scene.
S204: the server delivers advertisements related to the target site to the target device.
The advertisement delivery mode can be delivered according to media selected by an advertiser, such as delivery in a friend circle, a portal website, video websites and the like. The delivery of advertisement uses international mobile equipment identification code IMEI or advertisement identifier IDFA as the delivery identification, and android equipment adopts IMEI as the advertisement delivery identification, and apple equipment then adopts IDFA as the advertisement delivery identification, and to the advertiser, IMEI and IDFA can accurately identify the user that this equipment represents, confirm whether the advertisement is effective to touch up, avoid repeatedly delivering same advertisement and cause budget waste. This step therefore comprises: and converting the MAC address of the target equipment into IMEI or IDFA, and delivering advertisements to the corresponding equipment according to the IMEI or IDFA. The step of MAC address conversion into IMEI and IDFA may be performed according to a pre-constructed database.
In the present embodiment, the WIFI probe is deployed in a restaurant, and the step of placing the advertisement in S204 is exemplified by taking an application scenario of the restaurant as an example. Referring to fig. 3, S204 may include the steps of:
s301: and determining preset sub-conditions met by the corresponding target equipment according to the signal intensity, the stay time and the frequency, and determining the equipment type of the target equipment according to the met preset sub-conditions.
S302: and delivering the advertisement matched with the device category of the target device to the target device.
The foregoing steps are classified into target devices, where the device categories of the target devices include a first category, a second category, and a third category, where the target devices of the first category represent devices corresponding to potential customers, the target devices of the second category represent devices corresponding to new customers of the store-entering customers, and the target devices of the third category represent devices corresponding to old customers of the store-entering customers. The potential customers in the embodiment refer to people who may be interested in the restaurant and have a certain probability of consuming in the restaurant, the new customers in the store-in customers refer to customers who enter the restaurant for the first time, and even if the customers do not consume in the restaurant, the new customers still belong to the embodiment, and similarly, the old customers in the store-in customers do not limit whether the customers consume in the restaurant. The restaurant can carry out different advertisement putting on users of different types after screening, for example, the potential customer and the new customer can put in coupons with larger preferential amount according to different preferential strength, so that the potential customer and the new customer can be promoted to carry out first consumption in the restaurant, and the old customer can also put in coupons with certain amount, so that the old customer can be promoted to go to the restaurant again for consumption. The above classification procedure for customer types is equally applicable to other types of stores, such as clothing stores, supermarkets, etc.
The preset sub-conditions in the classification process comprise a first preset sub-condition and a second preset sub-condition, and potential customers who do not enter the store and customers who enter the store can be distinguished through the first preset sub-condition and the second preset sub-condition. The first preset sub-condition is: the signal intensity corresponding to the target equipment is lower than a first threshold value, the stay time length is higher than a second threshold value, and the frequency is higher than a third threshold value; the second preset sub-condition is: the signal strength corresponding to the target device is higher than the fourth threshold and the dwell time is higher than the fifth threshold.
And when the target equipment meets the first preset sub-condition, determining the equipment category to which the target equipment belongs as a first category. The target devices belonging to the first category are low in corresponding signal strength (indicating that the target devices are far away from the WIFI probe and the user does not enter the store), but may stay outside the store for a certain time period due to the interest of the user in the restaurant, so that the stay time is higher than the second threshold, and the frequency can reflect the probability that the user enters the store for consumption.
And the target device meeting the second preset sub-condition has higher corresponding signal intensity (indicating that the target device is close to the WIFI probe and the user enters the store), and has long stay time, and then the target device can be considered as a device belonging to a customer entering the store. The historical transmitting device list is stored in the server, and the server adds the transmitting device to the historical transmitting device list each time the single-occurrence behavior of the transmitting device is determined, namely after the WIFI probe does not detect the MAC address of the transmitting device.
It should be noted that the second threshold corresponding to the potential customer should be less than the fifth threshold corresponding to the store-entering customer.
To improve the accuracy of the screening and classification of the target people, the internal devices in the restaurant may be removed before step S203, where the internal devices represent devices corresponding to the staff in the restaurant. The staff is the staff of dining room itself, can need not carry out the advertisement and put in, simultaneously, because the internal equipment of staff is in signal strength, the dimension such as length of stay probably produces overlapping with the customer of entering the shop, consequently is favorable to more accurate location target device behind the internal equipment of elimination, avoids advertising resources to put in the internal equipment, causes the wasting of resources. Specifically, the method further comprises: and eliminating the internal equipment with the signal intensity higher than a sixth threshold, the dwell time longer than a seventh threshold and the frequency higher than an eighth threshold. Since the staff stays in the restaurant for a long time each day, the seventh threshold value corresponding to the internal device should be greater than the fifth threshold value corresponding to the store-entering customer.
It should be noted that, the conditions set for the signal strength, the dwell time and the frequency in the foregoing embodiment are only examples, and do not indicate that the advertisement delivery method in this embodiment can only be set according to the above conditions, and in practical application, each advertiser may individually set a screening policy for a target group according to an actual delivery requirement, and any scheme for screening the target group according to at least one of the signal strength, the dwell time and the frequency falls within the scope covered by this embodiment.
The advertisement delivery method in the embodiment has the following advantages: the data that the WIFI probe was gathered include the information of a large amount of invalid crowds, for example, enter the takeout in the dining room, pass through crowd etc. these crowds do not belong to the target crowd who puts in the advertisement, therefore this embodiment synthesizes the screening according to signal strength, length of stay and frequency three dimension, determines the target crowd, compares in some methods that rely on the IP address alone (also be according to geographical position) to fix a position, can more accurate snatch the target crowd who gets off-line. For example, depending on the geographical location, it may be considered that all users who come through the area are target people who need to place advertisements, so that the advertisement placement amount is obviously enlarged, and thus certain resource waste is brought. In addition, in the embodiment, the WIFI probe is only used for capturing the MAC address of the user equipment, some browsing records, purchasing records and the like of the user do not need to be acquired, the stealing of personal privacy information of the user is not involved, and the information of the user is still safe while accurate advertisement putting is provided for an advertiser.
The advertisement delivery system in this embodiment can be convenient for each chain store and market accurately snatch the information of target crowd off-line, for example each shop in the chain store can carry out the advertisement of different grade type according to crowd around and put in to for the advertiser has solved the problem that crowd can't accurately reach, a large amount of advertisements are extravagant off-line.
Based on the same inventive concept, an embodiment of the present application further provides an advertisement delivery device, please refer to fig. 4, where the device includes:
the receiving module 401 is configured to receive multiple pieces of capture data sent by a WIFI probe deployed in a target site, where each piece of capture data includes an MAC address of a transmitting device, signal strength of a WIFI signal, and a time point at which the WIFI probe captures the WIFI signal;
a screening module 402, configured to calculate, according to the time point, a frequency of occurrence and a dwell time of each occurrence of a user carrying the transmitting device in a target location, and determine, according to the signal strength, the dwell time, and the frequency, a target device corresponding to an MAC address that meets a preset condition, where the preset condition is determined in advance according to a specific behavior characteristic of the user in the target location;
a delivery module 403, configured to deliver an advertisement related to the target location to the target device.
Optionally, the WIFI probe is deployed in a store, and the releasing module 403 is specifically configured to: determining preset sub-conditions met by corresponding target equipment according to the signal intensity, the stay time length and the frequency, and determining the equipment type of the target equipment according to the met preset sub-conditions; the device categories include a first category, a second category and a third category, wherein the target devices of the first category represent devices corresponding to potential customers, the target devices of the second category represent devices corresponding to new customers of the store-in customers, and the target devices of the third category represent devices corresponding to old customers of the store-in customers; and delivering advertisements matched with the device categories of the target devices to the target devices.
Optionally, the preset sub-conditions include a first preset sub-condition and a second preset sub-condition, where the first preset sub-condition is that the signal strength corresponding to the target device is lower than a first threshold, the dwell time length is higher than a second threshold, and the frequency is higher than a third threshold, the second preset sub-condition is that the signal strength corresponding to the target device is higher than a fourth threshold, and the dwell time length is higher than a fifth threshold, and the release module 403 is specifically configured to: when the target equipment meets a first preset sub-condition, determining the equipment category to which the target equipment belongs as a first category; and when the target equipment meets a second preset sub-condition, judging whether the target equipment is located in a list of historical transmitting equipment, if so, determining that the equipment category of the target equipment is a third category, and if not, determining that the equipment category of the target equipment is a second category.
Optionally, the screening module 402 is further configured to: and eliminating the internal equipment with the signal intensity higher than a sixth threshold, the stay time longer than a seventh threshold and the frequency higher than an eighth threshold, wherein the internal equipment represents the equipment corresponding to the staff in the shop.
Optionally, the WIFI probe captures a WIFI signal according to a preset frequency to obtain the plurality of capture data, and the screening module 402 is specifically configured to: aiming at a plurality of pieces of capture data corresponding to the same MAC address in a preset time period, determining the single occurrence behavior of a user carrying the transmitting equipment in a target place according to the continuity of time points in the capture data in the preset time period, and counting the occurrence times of the user in the target place in the preset time period to obtain the frequency; and determining an initial time point and an end time point from each continuous time point, and obtaining the stay time of each occurrence of the user according to the initial time point and the end time point.
Optionally, the apparatus further comprises: and the false address removing module is used for identifying a false MAC address from the MAC addresses captured by the WIFI probe according to a preset rule and removing the false MAC address.
Optionally, the releasing module 403 is specifically configured to: and converting the MAC address of the target equipment into an International Mobile Equipment Identity (IMEI) or an advertisement Identifier (IDFA), and delivering the advertisement related to the target place to the corresponding equipment according to the IMEI or the IDFA.
The implementation principle and the generated technical effect of the advertisement delivery device provided in the embodiment of the present application are the same as those of the foregoing method embodiment, and for the sake of brief description, no part of the embodiment of the device is mentioned, and reference may be made to the corresponding content in the foregoing method embodiment, which is not described herein again.
The embodiment of the present application further provides a storage medium, where a computer program is stored on the storage medium, and when the computer program is executed by a processor, the advertisement delivery method provided in the above embodiment of the present application is executed.
Referring to fig. 5, the present embodiment provides an electronic device 500, which includes a processor 501 and a memory 502, where the memory 502 stores at least one instruction, at least one program, a code set, or an instruction set, and the at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by the processor 501, so as to implement the advertisement delivery method provided in the foregoing embodiment. The electronic device 500 may further comprise a communication bus 503, wherein the processor 501 and the memory 502 are in communication with each other via the communication bus 503. The memory 502 may include high-speed random access memory (as a cache) and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. A communication bus 503 is a circuit that connects the described elements and enables transmission between these elements. For example, the processor 501 receives commands from other elements through the communication bus 503, decodes the received commands, and performs calculations or data processing according to the decoded commands.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
In addition, units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Furthermore, the functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
It should be noted that the functions, if implemented in the form of software functional modules and sold or used as independent products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. An advertisement delivery method, comprising:
receiving a plurality of pieces of capture data sent by a WIFI probe deployed in a target place, wherein each piece of capture data comprises an MAC address of a transmitting device, signal strength of a WIFI signal and a time point at which the WIFI probe captures the WIFI signal;
calculating the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearing according to the time point, and determining the target equipment corresponding to the MAC address meeting the preset condition according to the signal intensity, the stay time and the frequency, wherein the preset condition is determined in advance according to the specific behavior characteristics of the user in the target place;
and delivering advertisements related to the target sites to the target devices.
2. The method of claim 1, wherein the WIFI probe is deployed in a store, and wherein the advertising of the target device in relation to the target site comprises:
determining preset sub-conditions met by corresponding target equipment according to the signal intensity, the stay time length and the frequency, and determining the equipment type of the target equipment according to the met preset sub-conditions; the device categories include a first category, a second category and a third category, wherein the target devices of the first category represent devices corresponding to potential customers, the target devices of the second category represent devices corresponding to new customers of the store-in customers, and the target devices of the third category represent devices corresponding to old customers of the store-in customers;
and delivering advertisements matched with the device categories of the target devices to the target devices.
3. The method according to claim 2, wherein the preset sub-conditions include a first preset sub-condition and a second preset sub-condition, the first preset sub-condition is that the signal strength corresponding to the target device is lower than a first threshold, the dwell time is higher than a second threshold, and the frequency is higher than a third threshold, the second preset sub-condition is that the signal strength corresponding to the target device is higher than a fourth threshold, and the dwell time is higher than a fifth threshold, and the determining the device class to which the target device belongs according to the satisfied preset sub-conditions includes:
when the target equipment meets a first preset sub-condition, determining the equipment category to which the target equipment belongs as a first category;
and when the target equipment meets a second preset sub-condition, judging whether the target equipment is located in a list of historical transmitting equipment, if so, determining that the equipment category of the target equipment is a third category, and if not, determining that the equipment category of the target equipment is a second category.
4. The method according to claim 2, before determining the target device corresponding to the MAC address satisfying the preset condition according to the signal strength, the dwell time and the frequency, the method further comprising:
and eliminating the internal equipment with the signal intensity higher than a sixth threshold, the stay time longer than a seventh threshold and the frequency higher than an eighth threshold, wherein the internal equipment represents the equipment corresponding to the staff in the shop.
5. The method of claim 1, wherein the WIFI probe captures WIFI signals according to a preset frequency to obtain the plurality of captured data, and the calculating the frequency of occurrence and the stay time of each occurrence of the user carrying the transmitting device at the target site according to the time points comprises:
aiming at a plurality of pieces of capture data corresponding to the same MAC address in a preset time period, determining the single occurrence behavior of a user carrying the transmitting equipment in a target place according to the continuity of time points in the capture data in the preset time period, and counting the occurrence times of the user in the target place in the preset time period to obtain the frequency;
and determining an initial time point and an end time point from each continuous time point, and obtaining the stay time of each occurrence of the user according to the initial time point and the end time point.
6. The method of claim 1, wherein after receiving a plurality of grab data from a WIFI probe deployed at a target site, the method further comprises:
and identifying a false MAC address from the MAC addresses captured by the WIFI probe according to a preset rule, and removing the false MAC address.
7. The method of claim 1, wherein the placing the advertisement related to the target site to the target device comprises:
and converting the MAC address of the target equipment into an International Mobile Equipment Identity (IMEI) or an advertisement Identifier (IDFA), and delivering the advertisement related to the target place to the corresponding equipment according to the IMEI or the IDFA.
8. An advertisement delivery device, comprising:
the receiving module is used for receiving a plurality of pieces of grabbing data sent by the WIFI probe deployed in the target place, wherein each piece of grabbing data comprises the MAC address of the sending equipment, the signal intensity of the WIFI signal and the time point of the WIFI signal grabbed by the WIFI probe;
the screening module is used for calculating the occurrence frequency and the stay time of each occurrence of the user carrying the transmitting equipment in the target place according to the time point, and determining the target equipment corresponding to the MAC address meeting preset conditions according to the signal intensity, the stay time and the frequency, wherein the preset conditions are determined in advance according to the specific behavior characteristics of the user in the target place;
and the releasing module is used for releasing the advertisement related to the target place to the target equipment.
9. An advertisement delivery system, comprising: a server and at least one WIFI probe deployed in at least one target site, the server in communication with each of the WIFI probes;
the WIFI probe is used for capturing a WIFI signal in a corresponding target place, generating a plurality of pieces of captured data and sending the plurality of pieces of captured data to the server, wherein each piece of captured data comprises an MAC address of the transmitting equipment, signal intensity of the WIFI signal and a time point at which the WIFI probe captures the WIFI signal;
the server is used for receiving the plurality of pieces of capture data, calculating the frequency of the user carrying the transmitting equipment appearing in the target place and the stay time of each appearing according to the time points, and determining the target equipment corresponding to the MAC address meeting preset conditions according to the signal intensity, the stay time and the frequency, wherein the preset conditions are determined in advance according to the specific behavior characteristics of the user in the target place; and delivering advertisements related to the target site to the target device.
10. A storage medium, having stored thereon a computer program which, when executed by a processor, performs the method according to any one of claims 1-7.
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