CN106211090A - A kind of statistics is through the method and apparatus of the flow of the people of digital signage - Google Patents
A kind of statistics is through the method and apparatus of the flow of the people of digital signage Download PDFInfo
- Publication number
- CN106211090A CN106211090A CN201610543019.XA CN201610543019A CN106211090A CN 106211090 A CN106211090 A CN 106211090A CN 201610543019 A CN201610543019 A CN 201610543019A CN 106211090 A CN106211090 A CN 106211090A
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- China
- Prior art keywords
- digital signage
- mobile terminal
- response
- people
- flow
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/08—Testing, supervising or monitoring using real traffic
Abstract
The invention belongs to intelligent television field, it is provided that a kind of statistics through the method for the flow of the people of digital signage and digital signage, realizes the accurate count of flow of the people through digital signage with relatively low cost.Described method includes: the message that the mobile terminal around digital signage surrounding broadcast request digital signage is connected with digital signage；Receiving the response that mobile terminal returns according to message, wherein, response comprises unique identification information identifying mobile terminal；By identification-information reporting to background server, according to the identification information of unique mark mobile terminal, the flow of the people through digital signage is added up background server.With existing statistics through the method for the flow of the people of digital signage compared with, the technical scheme that the present invention provides not only implements simple, with low cost, and it is the most accurate to add up the data that obtain.
Description
Technical field
The invention belongs to intelligent television field, particularly relate to a kind of statistics through the method for the flow of the people of digital signage and dress
Put.
Background technology
Digital signage is a kind of brand-new media concept, refer in megastore, supermarket, hotel lobby, restaurant, movie theatre
The public place converged with other artificial abortions, issues the information such as business, finance and economics and amusement many by giant-screen terminal presentation facility
Media specialty audiovisual system.As a digital signage media operator and the client that throws in advertisement on this platform, the most uncommon
Hope the statistical data obtaining all periods through the flow of the people of each piece of screen, as the foundation fixed a price during advertisement putting and reference.
Existing a kind of statistics is to install one on digital signage through the method for the flow of the people of each piece of digital signage
Or multiple infrared detection device, realized by the flow of the people of infrared acquisition process, but the error of this mode is relatively big, and
There is a lot of limitation；Existing another kind of statistics is to pacify on digital signage through the method for the flow of the people of each piece of digital signage
Fill one or more face identification system, realized by face recognition technology, but, the cost of this method is high, and is
Uniting the most more complicated, cost performance is the highest.
To sum up, existing statistics is through the method for the flow of the people of digital signage or to there is error relatively big, many lacking of limitation
Fall into, or it is high to there is cost, the deficiency that cost performance is low.
Summary of the invention
It is an object of the invention to provide a kind of statistics method and apparatus through the flow of the people of digital signage, with relatively low
Cost realizes the accurate count of the flow of the people through digital signage.
First aspect present invention provides a kind of statistics through the method for the flow of the people of digital signage, and described method includes:
The mobile terminal around described digital signage is asked to be connected with described digital signage to digital signage surrounding broadcast
Message；
Receiving the response that described mobile terminal returns according to described message, it is described mobile whole that described response comprises unique mark
The identification information of end；
By described identification-information reporting to background server, by described background server according to unique mark mobile terminal
Flow of the people through described digital signage is united by identification information.
Second aspect present invention provides a kind of statistics through the device of the flow of the people of digital signage, is applied to digital signage
In, described device includes:
Sending module, for asking the mobile terminal around described digital signage and described number to digital signage surrounding broadcast
The message that sign board connects；
Response receiver module, for receiving the response that described mobile terminal returns according to described message, described response comprises
Unique identification information identifying described mobile terminal；
Reporting module, for by described identification-information reporting to background server, by described background server according to unique
Flow of the people through described digital signage is added up by the identification information of mark mobile terminal.
Knowable to the invention described above technical scheme, comprise unique identification information identifying mobile terminal by reception, and on
Report, to background server, allows background server draw the statistical data of the flow of the people through digital signage accordingly.Due to intelligence hands
The mobile terminals such as machine all compare universal, and common people are away from home and can carry with, and, if mobile terminal and digital signage
In connection, just become one the fact that determine very much, therefore, with existing statistics through the method phase of the flow of the people of digital signage
Ratio, the technical scheme that the present invention provides not only implements simple, with low cost, and it is the most smart to add up the data obtained
Really.
Accompanying drawing explanation
Fig. 1 is that the statistics that the embodiment of the present invention one provides is illustrated through the flow process that realizes of the method for the flow of the people of digital signage
Figure；
Fig. 2 is the statistics structural representation through the device of the flow of the people of digital signage of the embodiment of the present invention two offer；
Fig. 3 is the statistics structural representation through the device of the flow of the people of digital signage of the embodiment of the present invention three offer；
Fig. 4-a is the statistics structural representation through the device of the flow of the people of digital signage of the embodiment of the present invention four offer
Figure；
Fig. 4-b is the statistics structural representation through the device of the flow of the people of digital signage of the embodiment of the present invention five offer
Figure.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and beneficial effect clearer, below in conjunction with accompanying drawing and enforcement
Example, is further elaborated to the present invention.Should be appreciated that specific embodiment described herein is only in order to explain this
Bright, it is not intended to limit the present invention.
The embodiment of the present invention provides a kind of statistics through the method for the flow of the people of digital signage, and described method includes: to number
Sign board surrounding broadcast asks the message that the mobile terminal around described digital signage is connected with described digital signage；Receive described
The response that mobile terminal returns according to described message, described response comprises unique identification information identifying described mobile terminal；Will
Described identification-information reporting is to background server, by background server according to unique identification information of mobile terminal that identifies to process
The flow of the people of digital signage is added up.The embodiment of the present invention also provides for adding up accordingly the dress of the flow of the people through digital signage
Put.It is described in detail individually below.
Refer to accompanying drawing 1, be the statistics reality through the method for the flow of the people of digital signage of the embodiment of the present invention one offer
Existing schematic flow sheet, mainly includes the following steps that S101, to step S103, describes in detail as follows:
S101, what the mobile terminal around digital signage surrounding broadcast request digital signage was connected with digital signage disappears
Breath.
In embodiments of the present invention, digital signage be usually arranged on the hotspot location such as large supermarket, Applied in Business Pedestrian Street or
Other positions felt the need to.After installing these digital signage, digital signage is registered to background server, mainly
Its number information namely unique information identifying these digital signage are sent to background server.Owing to a digital signage is total
Can be arranged on certain fixed position, therefore, the position letter in the number information of a digital signage is actually corresponding certain place
Breath, such as, the gateway of the escalator of certain floor in certain supermarket.Background server preserves the numbering letter of these digital signage
Breath, in case using through the flow of the people of these digital signage in statistics.
As one embodiment of the invention, the mobile terminal around digital signage surrounding broadcast request digital signage and number
The message that sign board connects can S1011 and step S1012 realize as follows:
S1011, simulates a router at digital signage.
Specifically, can be at one router of digital signage terminal simulation, for example, it is possible to by Android (Android) terminal
Wi-Fi hotspot function open, bottom most software revise, disguise oneself as a router by this android terminal.
S1012, the message of the title of the wireless network containing router of the mobile terminal broadcast packet around digital signage, with
Mobile terminal is made to be connected to wireless network.
In embodiments of the present invention, wireless network comprises the router obtained via the simulation of step S1011, this wireless network
Title namely service set (Service Set Identifier, SSID).Specifically, around described digital signage
Mobile terminal broadcast packet can be beacon (beacons) frame containing the message of the title of the wireless network of the router of simulation, this letter
After mark frame is broadcasted, if the mobile terminals such as mobile phone receive this beacon frame, then can be automatically connected to wireless network, namely and road
Connected by device.
S102, receives the response that mobile terminal returns according to the message that digital signage is broadcasted, and wherein, response comprises unique mark
Know the identification information of mobile terminal.
Specifically, the response that mobile terminal returns is detection (probe) frame, and its identification information comprised is mobile terminal
Medium education (Media Access Controlling, MAC) address.
S103, by uniquely identifying the identification-information reporting of mobile terminal to background server, by background server according to only
Flow of the people through digital signage is added up by the identification information of one mark mobile terminal.
Specifically, by identification-information reporting to the background server uniquely identifying mobile terminal can be by mobile for reception eventually
The moment of the response that end returns and unique identification information write into Databasce identifying described mobile terminal, by the numbering of digital signage
The moment of the response that mobile terminal returns and unique identification information cycle identifying described mobile terminal in information and data base
Property transmit to background server, so that background server reads the number information of digital signage, mobile terminal returns
The moment of response and unique identification information identifying described mobile terminal carry out data statistics.It should be noted that by numeral mark
The moment of the response that mobile terminal returns and unique mark identifying described mobile terminal in the number information of board and data base
Property information cycle ground packing, it is meant that background server is when reading these information, it is to be understood that to digital signage, this numeral
The identification information in moment and the described mobile terminal of unique mark that label receives the response that mobile terminal returns has one_to_one corresponding
Relation.
Owing at registration phase, digital signage being sent to background server, therefore, when background server is from data
Storehouse reads the number information of digital signage, the moment receiving the response that mobile terminal returns and unique mark identifying mobile terminal
After knowledge information, it is possible to statistics is having how many through flow of the people somewhere sometime.Further, if background server
Made the plane graph in certain place in advance and identified this which place, certain place and be mounted with digital signage, then can root
The data gone out according to statistics carry out flash demo to the flow of the people through this certain place, it is also possible to contrast with historical data.In order to
Technical scheme is described, is hereby exemplified below:
Assume that all lift ports in certain shopping center, important brand shop doorway and each gateway all deploy one
Digital signage terminal, during installation, each digital signage is all registered to background server, i.e. its preservation of background server
The number information of each digital signage.Background server, can be to laying this after receiving the number information of digital signage
The place (indoor or outdoors) of digital signage makes a plane graph, and illustrates the position of all installation digital signage.Each number
After sign board searches the MAC Address that the mobile terminals such as mobile phone return, by the socket (socket) with background server even
Connect, the number information of digital signage, the identification information i.e. MAC Address of unique mark mobile terminal and reception mobile terminal are returned
Moment of response transmit to background server.Background server monitors these information that all digital signage send over
After, by these information write into Databasces.When shopping center needs the volume of the flow of passengers adding up certain time period, data base can be inquired about
In the MAC Address (being equivalent to client) of mobile terminal, the number information (being equivalent to address information) of digital signage and the time letter
Breath, by the way of plane animation, substantially demonstrates the movement locus of all clients on plane graph, thus knows at a glance
The information such as the retail shop of this shopping center flow of the people section in rush hour and most captivation.Can also be by these data and historical data
Contrast, test out VIP customer quantity and new customer quantity, can refer to as a reference of examination shopping center service quality
Mark and new client are converted into the conversion ratio etc. of frequent customer.In a word, background server can be arranged according to actual needs flexibly
Threshold value, condition etc., in conjunction with digital signage number information, receive moment of response that mobile terminal returns and uniquely identify movement
The statistical datas such as the identification information of terminal, generate different chart, animation etc., can with multiformity, dynamically feed back whole
The traffic-operating period in shopping center, for the reference data that the operation offer in whole shopping center is important.
In theory, if digital signage layout is the most, background server just can obtain statistical data the most accurately, according to
These statistical datas generate form, it is provided that use to user.When reality is applied, can be according to specifically needing layout preset number
Label is to obtain the statistical data needed.
Knowable to the statistics of above-mentioned accompanying drawing 1 example is through the method for the flow of the people of digital signage, comprised uniquely by reception
The identification information of mark mobile terminal, and report to background server, allow background server draw accordingly through digital signage
The statistical data of flow of the people.All compare universal due to mobile terminals such as smart mobile phones, common people are away from home and can carry with,
And, as long as mobile terminal is connected with digital signage, just become one the fact that determine very much, therefore, with existing statistics
Method through the flow of the people of digital signage is compared, and the method that the present invention provides not only implements simple, with low cost,
And it is the most accurate to add up the data obtained.
Refer to accompanying drawing 2, be the statistics knot through the device of the flow of the people of digital signage of the embodiment of the present invention two offer
Structure schematic diagram.For convenience of description, accompanying drawing 2 illustrate only the part relevant to the embodiment of the present invention.The statistics warp of accompanying drawing 2 example
The device of the flow of the people crossing digital signage can be the statistics execution through the method for the flow of the people of digital signage of accompanying drawing 1 example
Main body.The statistics of accompanying drawing 2 example can be applicable in digital signage through the device of the flow of the people of digital signage, mainly includes sending
Module 201, response receiver module 202 and reporting module 203, wherein:
Sending module 201, for the mobile terminal around digital signage surrounding broadcast request digital signage and numeral mark
The message that board connects；
Response receiver module 202, for receiving the response that mobile terminal returns according to the message that sending module 201 is broadcasted,
Wherein, response comprises unique identification information identifying mobile terminal；
Reporting module 203, for identification-information reporting that response receiver module 202 is received to background server, by
Flow of the people through digital signage is added up by background server according to the identification information of unique mark mobile terminal.
It should be noted that the statistics of the figures above 2 example is through the embodiment of the device of the flow of the people of digital signage
In, the division of each functional module is merely illustrative of, can as required in actual application, the configuration requirement of such as corresponding hardware
Or the convenient consideration of the realization of software, and above-mentioned functions distribution is completed by different functional modules, will described statistics warp
The internal structure of the device crossing the flow of the people of digital signage is divided into different functional modules, with complete described above all or
Person's partial function.And, in actual application, the corresponding functional module in the present embodiment can be to be realized by corresponding hardware,
Can also by corresponding hardware perform corresponding software complete, such as, aforesaid sending module, can be have execution aforementioned to
The hardware of the message that the mobile terminal around digital signage surrounding broadcast request digital signage is connected with digital signage, such as, send
Device, it is also possible to be to be able to carry out corresponding computer program thus complete the general processor of aforementioned function or other hardware sets
Standby；The most aforesaid response receiver module, can be carried out receiving what mobile terminal was broadcasted according to sending module (or transmitter)
The hardware of response that message returns, such as, reply receptor, it is also possible to be able to carry out corresponding computer program thus complete before
(each embodiment that this specification provides all can apply foregoing description former to state the general processor of function or other hardware devices
Then).
The sending module 201 of accompanying drawing 2 example can include analogue unit 301 and radio unit 302, as shown in Figure 3 originally
The statistics that inventive embodiments three provides is through the device of the flow of the people of digital signage, wherein:
Analogue unit 301, for simulating a router at digital signage；
Radio unit 302, for the name of the wireless network containing router of the mobile terminal broadcast packet around digital signage
The message claimed, so that mobile terminal is connected to wireless network
The statistics that accompanying drawing 3 example provides, in the device of the flow of the people of digital signage, comprises the wireless network of router
The message of title be beacon frame, the response that mobile terminal returns is detection (probe) frame, and identification information is mobile terminal
MAC Address.
The reporting module 203 of accompanying drawing 2 or 3 example can include writing unit 401 and information transmitting unit 402, such as accompanying drawing
What the embodiment of the present invention four shown in 4-a or accompanying drawing 4-b or embodiment five provided adds up the device of the flow of the people through digital signage,
Wherein:
Writing unit 401, for receiving moment and the identification information write into Databasce of response by response receiver module 203；
Information transmitting unit 402, for receiving mobile by digital signage in the number information of digital signage and data base
The moment of the response that terminal returns and the identification information of unique mark mobile terminal periodically transmit to background server,
So that background server reads the number information of digital signage, response receiver module 203 receives the moment of response and uniquely identifies
The identification information of mobile terminal carries out data statistics.
It should be noted that contents such as mutual, the execution processes of information between each module/unit of said apparatus, due to
The inventive method embodiment is based on same design, and its technique effect brought is identical with the inventive method embodiment, particular content
Can be found in the narration in the inventive method embodiment, here is omitted.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
Completing instructing relevant hardware by program, this program can be stored in a computer-readable recording medium, storage
Medium may include that read only memory (ROM, Read Only Memory), random access memory (RAM, Random
Access Memory), disk or CD etc..
The statistics provided the embodiment of the present invention above is carried out through the method and apparatus of the flow of the people of digital signage
Being discussed in detail, principle and the embodiment of the present invention are set forth by specific case used herein, above example
Method and the core concept thereof being only intended to help to understand the present invention is described；Simultaneously for one of ordinary skill in the art, depend on
According to the thought of the present invention, the most all will change, in sum, this specification content
Should not be construed as limitation of the present invention.
Claims (10)
1. the method for the flow of the people added up through digital signage, it is characterised in that described method includes:
The message that mobile terminal around the digital signage surrounding broadcast described digital signage of request is connected with described digital signage；
Receiving the response that described mobile terminal returns according to described message, described response comprises the described mobile terminal of unique mark
Identification information；
By described identification-information reporting to background server, by described background server according to described identification information to through described
The flow of the people of digital signage is added up.
2. the method for claim 1, it is characterised in that described to the digital signage surrounding broadcast described digital signage of request
The message that mobile terminal around is connected with described digital signage, including:
A router is simulated at described digital signage；
The message of the title of the wireless network containing described router of the mobile terminal broadcast packet around described digital signage, so that
Described mobile terminal is connected to described wireless network.
3. method as claimed in claim 2, it is characterised in that described in comprise described router the disappearing of title of wireless network
Breath is beacon frame.
4. method as claimed in claim 2, it is characterised in that the response that described mobile terminal returns is detection frame, described mark
Knowledge information is the Media Access Control Address of described mobile terminal.
5. the method as described in Claims 1-4 any one, it is characterised in that described by described identification-information reporting to rear
Station server includes:
The moment of described response and described identification information write into Databasce will be received；
The number information of described digital signage and data base will receive moment and the letter of described identification information of described response
Breath periodically transmits to described background server, so that described background server reads the numbering letter of described digital signage
Breath, the moment receiving described response and described identification information carry out data statistics.
6. statistics is through a device for the flow of the people of digital signage, is applied in digital signage, it is characterised in that described device
Including:
Sending module, for asking the mobile terminal around described digital signage and described numeral mark to digital signage surrounding broadcast
The message that board connects；
Response receiver module, for receiving the response that described mobile terminal returns according to described message, described response comprises uniquely
Identify the identification information of described mobile terminal；
Reporting module, is used for described identification-information reporting to background server.
7. device as claimed in claim 6, it is characterised in that described sending module includes:
Analogue unit, for simulating a router at described digital signage；
Radio unit, for the name of the wireless network containing described router of the mobile terminal broadcast packet around described digital signage
The message claimed, so that described mobile terminal is connected to described wireless network.
8. device as claimed in claim 7, it is characterised in that described in comprise described router the disappearing of title of wireless network
Breath is beacon frame.
9. device as claimed in claim 7, it is characterised in that the response that described mobile terminal returns is probe frame, described mark
Knowledge information is the MAC Address of described mobile terminal.
10. the device as described in claim 6 to 9 any one, it is characterised in that described reporting module includes:
Writing unit, for receiving the moment of described response and described identification information write into Databasce；
Information transmitting unit, for by the number information of described digital signage and data base receive described response moment and
Described identification information periodically transmits to described background server, so that described background server reads described numeral mark
The number information of board, the moment receiving described response and described identification information carry out data statistics.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610543019.XA CN106211090A (en) | 2016-07-11 | 2016-07-11 | A kind of statistics is through the method and apparatus of the flow of the people of digital signage |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610543019.XA CN106211090A (en) | 2016-07-11 | 2016-07-11 | A kind of statistics is through the method and apparatus of the flow of the people of digital signage |
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| CN201610543019.XA Pending CN106211090A (en) | 2016-07-11 | 2016-07-11 | A kind of statistics is through the method and apparatus of the flow of the people of digital signage |
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