CN104994560A - Display screen attention measuring method and system - Google Patents
Display screen attention measuring method and system Download PDFInfo
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- CN104994560A CN104994560A CN201510281977.XA CN201510281977A CN104994560A CN 104994560 A CN104994560 A CN 104994560A CN 201510281977 A CN201510281977 A CN 201510281977A CN 104994560 A CN104994560 A CN 104994560A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W48/00—Access restriction; Network selection; Access point selection
- H04W48/08—Access restriction or access information delivery, e.g. discovery data delivery
- H04W48/10—Access restriction or access information delivery, e.g. discovery data delivery using broadcasted information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
- G06Q30/0205—Location or geographical consideration
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W76/00—Connection management
- H04W76/10—Connection setup
- H04W76/11—Allocation or use of connection identifiers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/02—Standardisation; Integration
- H04L41/0213—Standardised network management protocols, e.g. simple network management protocol [SNMP]
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Abstract
The invention relates to a display screen attention measuring method and system. The method is applied to a system including a server and a wireless access point device in signal connection. The wireless access point device is in charge of collecting information of user terminals within a range in which the display content of a target display screen can be watched. The method includes steps of transmitting wireless access broadcast signals through the wireless access point device; acquiring information such as unique identification or access time information of the accessed user terminals through the wireless access point device when the user terminals enter the signal strength distance range of the wireless access point device receive wireless access broadcast signals and access to the wireless access point device; providing the information of the accessed user terminals to the server through the wireless access point device; and measuring the attention got by the target display screen according to the information of the accessed terminals through the server. According to the invention, attention got by the target display screen from people passing by can be measured, so that the commercial value of the display screen can be evaluated.
Description
Technical field
The present invention relates to display screen administrative skill field, particularly a kind of display screen attention rate statistical method and a kind of display screen attention rate statistical system.
Background technology
LED display is for industry-by-industry, and it is increasingly used for the issue of advertisement media and information, and the broadcast information of LED display can be seen by more people, illustrates that its commercial value is higher.The statistical method of current industry to LED display periphery attention rate is by setting up video camera on LED display, utilizing camera video algorithm statistics flow of the people to realize; But video flowing needs at substantial space, cost is high, maintenance is more difficult.
Summary of the invention
Therefore, for deficiency of the prior art, the present invention proposes a kind of display screen attention rate statistical method and a kind of display screen attention rate statistical system, can add up the attention rate of the stream of people to display screen of display screen peripheral process, thus weigh its commercial value.
Particularly, a kind of display screen attention rate statistical method that the embodiment of the present invention provides, be suitable for being applied to a kind of display screen attention rate statistical system, the first WAP (wireless access point) (AP that described display screen attention rate statistical system comprises server and is connected with described server signal, access point) equipment, described first wireless access point device is responsible for collecting the information that the displaying contents entering first object display screen can watch the user terminal in distance range.Described display screen attention rate statistical method comprises step: (a) sends wireless access broadcast singal by described first wireless access point device; B () receives described wireless access broadcast singal when the user terminal in the signal strength signal intensity distance range entering described first wireless access point device and accesses described first wireless access point device, by described first wireless access point device obtain access user terminal unique identification and turn-on time information; (c) by described first wireless access point device by the unique identification of the user terminal of access and turn-on time information be supplied to described server; And (d) is by the attention rate of described server first object display screen according to the unique identification of the user terminal of described access and Information Statistics turn-on time.
In one embodiment of the invention, above-mentioned display screen attention rate statistical method also comprises step: the terminal type information being obtained the user terminal of access by described first wireless access point device further; Correspondingly, further the terminal type information of the user terminal of access is supplied to described server by described first wireless access point device.
In one embodiment of the invention, in above-mentioned steps (b), described turn-on time packets of information containing start turn-on time and turn-on time length.
In one embodiment of the invention, above-mentioned steps (c) is specially: by described first wireless access point device respond described server by the request of Simple Network Management Protocol (SNMP, simplenetwork management protocol) timed sending by the unique identification of the user terminal of access and turn-on time information be supplied to described server.
In one embodiment of the invention, above-mentioned display screen attention rate statistical method also comprises step: the signal strength signal intensity distance can watching described first wireless access point device of distance range configuration according to the displaying contents of described first object display screen.
In one embodiment of the invention, the signal strength signal intensity distance of above-mentioned first wireless access point device is configured within the scope of 200 ~ 300 meters.
In one embodiment of the invention, above-mentioned display screen attention rate statistical system also comprises the second wireless access point device, and described second wireless access point device is responsible for collecting the information that the displaying contents entering the second target display screen can watch the user terminal in distance range; Above-mentioned display screen attention rate statistical method also comprises step: enter after an access user terminal of described first wireless access point device leaves the signal strength signal intensity distance range of described first wireless access point device in the signal strength signal intensity distance range of described second access point apparatus, and described second wireless access point device and described access user terminal connect to make described user terminal automatically access described second wireless access point device automatically.
In addition, a kind of display screen attention rate statistical system that the embodiment of the present invention provides, the wireless access point device comprising server and be connected with described server signal; Wherein, described wireless access point device can watch the information of the user terminal of distance range for the displaying contents collecting target approach display screen, and specifically for performing step: (i) sends wireless access broadcast singal; (ii) receive described wireless access broadcast singal when the user terminal in the signal strength signal intensity distance range entering described wireless access point device and access described wireless access point device, what obtain the user terminal of access comprises uniquely identified information, and the uniquely identified information that comprises of the user terminal of access is supplied to described server by (iii).Described server is used for the attention rate comprising target display screen described in uniquely identified Information Statistics according to the user terminal of described access.
In one embodiment of the invention, above-mentioned steps (iii) is specially: respond described server, by the request of Simple Network Management Protocol timed sending, the uniquely identified information that comprises of the user terminal of access is supplied to described server.
In one embodiment of the invention, above-mentioned access user terminal comprise information turn-on time that uniquely identified information also comprises the user terminal of described access.
From above-described embodiment, display screen attention rate statistical method provided by the invention and system can add up the attention rate of the stream of people to display screen of display screen peripheral process, thus can weigh its commercial value by analyzing the display screen peripheral stream of people to its attention rate.
By the detailed description below with reference to accompanying drawing, other side of the present invention and feature become obvious.But it should be known that this accompanying drawing is only the object design of explanation, instead of as the restriction of scope of the present invention, this is because it should with reference to additional claim.Should also be appreciated that, unless otherwise noted, unnecessaryly draw accompanying drawing to scale, they only try hard to structure described herein and flow process are described conceptually.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.
Fig. 1 is the configuration diagram of a kind of display screen attention rate statistical system of the embodiment of the present invention.
Fig. 2 is the flow chart of a kind of display screen attention rate statistical method of the embodiment of the present invention.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, are described in detail the specific embodiment of the present invention below in conjunction with accompanying drawing.
Refer to Fig. 1, it is the configuration diagram of a kind of display screen attention rate statistical system of the embodiment of the present invention.As shown in Figure 1, multiple wireless access point devices (hereinafter referred to as wireless AP devices) 131 that the display screen attention rate statistical system of the present embodiment comprises server 11 and is connected with server 11 signal ..., 13n.Each wireless AP devices 131,13n and target display screen 151,15n one_to_one corresponding, wireless AP devices 131 adjacent objects display screen 151 arranges the information can watching the user terminal in distance range with the displaying contents of responsible collection target approach display screen 151, and such as wireless AP devices 131 and target display screen 151 are arranged on same supporter, or wireless AP devices 131 is directly installed on target display screen 151; Similarly, wireless AP devices 13n adjacent objects display screen 15n arranges the information can watching the user terminal in distance range with the displaying contents of responsible collection target approach display screen 15n, such as wireless AP devices 13n and target display screen 15n are arranged on same supporter, or wireless AP devices 13n is directly installed on target display screen 15n.Herein, the displaying contents of target display screen can be watched distance range and refer to that people's naked eyes can see the distance range of the displaying contents information of target display screen clearly; Target display screen 151 ..., 15n is such as LED display, LCD display, other display screen or its combination in any.
Hold above-mentioned, each wireless AP devices 131, user terminal in the signal strength signal intensity distance range of 13n all can receive wireless access broadcast message (or claiming AP broadcast), when user terminal access wireless AP devices, wireless AP devices can record information such as unique identification, the information turn-on time even terminal type information of the user terminal of access; Herein, user terminal is such as the portable electric appts such as mobile phone, panel computer, notebook computer, unique identification is such as the MAC Address of the user terminal of access, turn-on time information such as comprise start turn-on time and turn-on time length, terminal type information is such as the information such as kind (being mobile phone or panel computer etc.), brand of user terminal.Each wireless AP devices 131 ..., 13n typically can run the software being called succedaneum (agent) and based on the information of Simple Network Management Protocol (SNMP) to the user terminal of the reporting recorded access of server 11.
In addition, the display screen attention rate statistical system of the present embodiment can also configure wireless aps roaming function, also, namely when entering the signal strength signal intensity distance range of new wireless AP devices after the user terminal of certain access leaves the signal strength signal intensity distance range of current wireless AP equipment, this user terminal will be connected to new wireless AP devices automatically.This is because the relevant informations such as its MAC Address are informed new wireless AP devices by server 11 by the wireless AP devices that this user terminal had previously accessed.
Server 11 is such as by netting twine and each wireless AP devices 131 ..., 13n forms signal and connects, and it has the function such as data acquisition and data analysis.Wherein, data acquisition functions is such as the snmp protocol by wireless aps, server 11 gets each wireless AP devices 131 ..., the record data of 13n (or claiming service data) as: the user terminal of access MAC Address, turn-on time information, terminal type information etc.; Data analysis function is such as that server 11 gets each moment access wireless AP devices 131 by snmp protocol timed sending request to each wireless aps ..., the user terminal quantity of 13n, and preserve data.
For ease of understanding the present invention, display screen attention rate statistical mechanism will be described below in detail:
At each target display screen 151, the vicinity of 15n or set up wireless AP devices 131 respectively above, 13n, when the stream of people of target display screen peripheral is in the signal strength signal intensity distance range of wireless AP devices such as 13n, and when using the user terminals such as mobile phone to be linked into wireless AP devices 13n, wireless AP devices 13n just can obtain and the information recording this user terminal such as unique identification, turn-on time information, terminal type information etc.In addition, utilize the roaming function of wireless aps, when the stream of people moves to the signal strength signal intensity distance range of other wireless AP devices, wireless AP devices certainly can connect this user terminal and record the information of this user terminal.Moreover, the signal strength signal intensity distance of corresponding wireless AP devices can be configured by viewing distance according to the displaying contents of display screen, preferably be configured within the scope of 200 ~ 300 meters by the signal strength signal intensity distance of wireless AP devices, be the scope that people's naked eyes can see the displaying contents information of display screen clearly within this efficiency configure.Apart from time excessive, display information effectively cannot pass to audient, so the access quantity of user terminal in the signal strength signal intensity distance range of wireless AP devices can be considered effective stream of people's attention rate.
Afterwards, each wireless AP devices 131 of snmp protocol timing scan is utilized by server 11, the information that 13n records, as: the Data Collection carrying out wireless AP devices at interval of a hour, just can get each target display screen 151 when adding up, the stream of people's attention rate when 15n puts is more more, just can count the stream of people attention rate of display screen in this region by analysis, indirectly reflect the commercial value of target display screen.
In addition, based on above explanation, a kind of display screen attention rate statistical method as shown in Figure 2 can be summarized.In fig. 2, shown display screen attention rate statistical method comprises step: S21, sends wireless access broadcast singal by wireless access point device; S23, receive described wireless access broadcast singal when the user terminal in the signal strength signal intensity distance range entering wireless access point device and access described wireless access point device, the information being obtained the user terminal of access by described wireless access point device such as unique identification and turn-on time information etc.; S25, is supplied to server by described wireless access point device by the information of the user terminal of access; And S27, by the attention rate of described server according to the Information Statistics target display screen of the user terminal of described access.At this, the detail of each step S21 ~ S27 no longer describes in detail, can consult aforementioned to the framework of display screen attention rate statistical system and the related description of statistical mechanism.
In sum, the display screen attention rate statistical method that the above embodiment of the present invention proposes and system can add up the attention rate of the stream of people to display screen of display screen peripheral process, thus can weigh its commercial value by analyzing the display screen peripheral stream of people to its attention rate.
So far, apply specific case herein and set forth the principle of display screen attention rate statistical method of the present invention and system and execution mode, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention; all will change in specific embodiments and applications; in sum, this description should not be construed as limitation of the present invention, and protection scope of the present invention should be as the criterion with appended claim.
Claims (10)
1. a display screen attention rate statistical method, be applied to a kind of display screen attention rate statistical system, the first wireless access point device that described display screen attention rate statistical system comprises server and is connected with described server signal, described first wireless access point device is responsible for collecting the information that the displaying contents entering first object display screen can watch the user terminal in distance range; Described display screen attention rate statistical method comprises step:
A () sends wireless access broadcast singal by described first wireless access point device;
B () receives described wireless access broadcast singal when the user terminal in the signal strength signal intensity distance range entering described first wireless access point device and accesses described first wireless access point device, by described first wireless access point device obtain access user terminal unique identification and turn-on time information;
(c) by described first wireless access point device by the unique identification of the user terminal of access and turn-on time information be supplied to described server; And
D () is by the attention rate of described server first object display screen according to the unique identification of the user terminal of described access and Information Statistics turn-on time.
2. display screen attention rate statistical method as claimed in claim 1, be is characterized in that, also comprise step: the terminal type information being obtained the user terminal of access by described first wireless access point device further; Correspondingly, further the terminal type information of the user terminal of access is supplied to described server by described first wireless access point device.
3. display screen attention rate statistical method as claimed in claim 1, is characterized in that, in step (b), described turn-on time packets of information containing start turn-on time and turn-on time length.
4. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, step (c) is specially: by described first wireless access point device respond described server by the request of Simple Network Management Protocol timed sending by the unique identification of the user terminal of access and turn-on time information be supplied to described server.
5. display screen attention rate statistical method as claimed in claim 1, is characterized in that, also comprise step:
The signal strength signal intensity distance of described first wireless access point device of distance range configuration can be watched according to the displaying contents of described first object display screen.
6. display screen attention rate statistical method as claimed in claim 5, it is characterized in that, the signal strength signal intensity distance of described first wireless access point device is configured within the scope of 200 ~ 300 meters.
7. display screen attention rate statistical method as claimed in claim 1, it is characterized in that, described display screen attention rate statistical system also comprises the second wireless access point device, and described second wireless access point device is responsible for collecting the information that the displaying contents entering the second target display screen can watch the user terminal in distance range; Described display screen attention rate statistical method also comprises step:
Enter after an access user terminal of described first wireless access point device leaves the signal strength signal intensity distance range of described first wireless access point device in the signal strength signal intensity distance range of described second wireless access point device, described second wireless access point device and described access user terminal connect to make described user terminal automatically access described second wireless access point device automatically.
8. a display screen attention rate statistical system, is characterized in that, comprising: server and the wireless access point device be connected with described server signal;
Wherein, described wireless access point device can watch the information of the user terminal in distance range for the displaying contents collecting target approach display screen, and specifically for performing step: (i) sends wireless access broadcast singal, (ii) receive described wireless access broadcast singal when the user terminal in the signal strength signal intensity distance range entering described wireless access point device and access described wireless access point device, what obtain the user terminal of access comprises uniquely identified information, and the uniquely identified information that comprises of the user terminal of access is supplied to described server by (iii),
Wherein, described server is used for the attention rate comprising target display screen described in uniquely identified Information Statistics according to the user terminal of described access.
9. display screen attention rate statistical system as claimed in claim 8, it is characterized in that, described step (iii) is specially: respond described server, by the request of Simple Network Management Protocol timed sending, the uniquely identified information that comprises of the user terminal of access is supplied to described server.
10. display screen attention rate statistical system as claimed in claim 8, is characterized in that, the user terminal of described access comprise information turn-on time that uniquely identified information also comprises the user terminal of described access.
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| CN201510281977.XA CN104994560B (en) | 2015-05-28 | 2015-05-28 | Display screen attention rate statistical method and system |
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Cited By (3)
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| CN106211090A (en) * | 2016-07-11 | 2016-12-07 | Tcl商用信息科技（惠州）股份有限公司 | A kind of statistics is through the method and apparatus of the flow of the people of digital signage |
| CN107609608A (en) * | 2017-07-14 | 2018-01-19 | 上海丽界智能科技有限公司 | Clothes supervising device based on RFID label tag |
| CN109151856A (en) * | 2018-03-01 | 2019-01-04 | 张丽 | Signal emission control method based on terminal quantity |
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| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
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| EP1515512A2 (en) * | 2003-09-11 | 2005-03-16 | Nec Corporation | Location based information delivery |
| CN101540956A (en) * | 2009-04-15 | 2009-09-23 | 中兴通讯股份有限公司 | Receiving method of scene flows and receiving terminal |
| CN103327644A (en) * | 2013-05-24 | 2013-09-25 | 华为技术有限公司 | Method and equipment for wireless connection |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106211090A (en) * | 2016-07-11 | 2016-12-07 | Tcl商用信息科技（惠州）股份有限公司 | A kind of statistics is through the method and apparatus of the flow of the people of digital signage |
| CN107609608A (en) * | 2017-07-14 | 2018-01-19 | 上海丽界智能科技有限公司 | Clothes supervising device based on RFID label tag |
| CN109151856A (en) * | 2018-03-01 | 2019-01-04 | 张丽 | Signal emission control method based on terminal quantity |
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| CN104994560B (en) | 2019-02-26 |
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Address after: 710075 DEF101, Zero One Square, Xi'an Software Park, No. 72 Zhangbajie Science and Technology Second Road, Xi'an High-tech Zone, Shaanxi Province Patentee after: Xi'an Nova Nebula Technology Co., Ltd. Address before: 710075 Qinfengge D District 401, Xi'an Software Park, 68 Science and Technology Second Road, Xi'an High-tech Zone, Shaanxi Province Patentee before: Xian Novastar Electronic Technology Co., Ltd. |