CN107580239B

CN107580239B - Advertisement putting system and method for getting through DTV, IPTV and OTT resources

Info

Publication number: CN107580239B
Application number: CN201710892595.XA
Authority: CN
Inventors: 周立辉
Original assignee: Guangzhou Vogue Media Technology Co Ltd
Current assignee: Guangzhou Vogue Media Technology Co Ltd
Priority date: 2017-09-27
Filing date: 2017-09-27
Publication date: 2020-02-07
Anticipated expiration: 2037-09-27
Also published as: CN107580239A

Abstract

The invention discloses an advertising system and an advertising method for DTV, IPTV and OTT resources, wherein the system comprises a mobile terminal server, a television terminal server, an advertiser server, a home terminal identification module, a map server, an outdoor terminal, a mobile terminal and a television terminal, wherein the mobile terminal is connected with the mobile terminal server, the television terminal is connected with the television terminal server, and the mobile terminal server, the television terminal server, the outdoor terminal, the home terminal identification module and the map server are all connected with the advertiser server. The advertiser server uniformly plans the advertisements of the mobile terminal and the television terminal in the same household, and then eliminates the played advertisements, so that the advertisements can be subjected to exposure frequency control around the mobile terminal, exposure waste is avoided, effective exposure of the advertisements is enhanced, brand damage and advertisement cost waste caused by overexposure are reduced, and the safety of a user is good when viewing the advertisements.

Description

Advertisement putting system and method for getting through DTV, IPTV and OTT resources

Technical Field

The present invention relates to the technical field of advertisement delivery, and more particularly, to an advertisement delivery system and an advertisement delivery method for getting through DTV, IPTV, and OTT resources.

Background

IPTV, DTV and OTT are important components in the large screen of Chinese family, DTV is used as a market guardian, IPTV and OTT are used as market backentrants, the IPTV, the OTT and the DTV have long-term angle in the interactive large screen resource market, and the IPTV, the DTV and the OTT have user overlapping mutually, so that how to identify overlapping users is realized. Meanwhile, with the progress and evolution of the programming, the demand on how to automatically optimize the interactive large-screen resources in a programmed advertisement platform mode is more and more strong. In recent years, the advertising input proportion of the mobile phone terminal and the outdoor terminal is also increased, and how to integrate the advertisements of the mobile phone terminal, the television terminal and the outdoor terminal and prevent the advertisements from being always repeatedly input is a technical problem to be solved in the prior art.

Disclosure of Invention

The first objective of the present invention is to provide an advertisement delivery system capable of integrating advertisements among a mobile terminal, a television terminal, and an outdoor terminal in the same household, and reducing the number of sources of DTV, IPTV, and OTT for repeated advertisement delivery.

The second purpose of the present invention is to provide an advertisement delivery method for getting through DTV, IPTV and OTT resources.

In order to achieve the first purpose of the invention, the invention adopts the following technical scheme:

an advertising system for getting through DTV, IPTV and OTT resources comprises the following components:

the mobile terminal server is used for storing data information provided for the mobile terminal, acquiring and identifying a request data packet sent by the mobile terminal, sending the data information and the advertisement information to the mobile terminal, sending a target mobile terminal identification number, position information and speed information in the data request packet to the advertiser server, and receiving the advertisement information sent by the advertiser server;

the television terminal server is used for storing data information provided for the television terminal, acquiring and identifying a request data packet sent by the television terminal, sending the data information and advertisement information to the television terminal, sending a television terminal identification number in the data request packet to the advertiser server, and receiving the advertisement information sent by the advertiser server, wherein the television terminal server is a DTV terminal server, an IPTV terminal server or an OTT terminal server;

the system comprises an advertiser server, a mobile terminal identification number base, a television terminal identification number base, a family terminal base, an outdoor terminal identification number base, mobile terminal advertisement push frequency information, television terminal advertisement push frequency information, outdoor terminal advertisement push frequency information, an outdoor terminal map base and a mobile terminal position base, wherein each television terminal advertisement push frequency information comprises DTV terminal advertisement push frequency information, IPTV terminal advertisement push frequency information and/or OTT terminal advertisement push frequency information; the advertiser server receives the mobile terminal identification number, the position information and the speed information which are pushed by the mobile terminal server, and receives the television terminal identification number which is pushed by the television terminal server; the method comprises the steps that a terminal identification number is sent to a home terminal identification module, position information and speed information are sent to a map server, then a mobile terminal identification number and a television terminal identification number in the same home user sent by the home terminal identification module are received, and an outdoor terminal identification number near a target mobile terminal and a driving state of the target mobile terminal sent by the map server are received; searching for mobile terminal advertisement push frequency information according to a mobile terminal identification number, searching for television terminal advertisement push frequency information according to the television terminal advertisement push frequency information, searching for outdoor terminal advertisement push frequency information according to an outdoor terminal identification number, removing the mobile terminal advertisement push frequency information and the television terminal advertisement push frequency information in the same household and the advertisement information in the outdoor terminal advertisement push frequency near a target mobile terminal from an advertisement library, and screening advertisements in the rest advertisements and sending the advertisements to a mobile terminal server, a DTV terminal server, an IPTV terminal server or an OTT terminal server;

the home terminal identification module is used for searching all mobile terminal identification numbers and television terminal identification numbers in the same home according to the terminal identification numbers and then sending the mobile terminal identification numbers and the television terminal identification numbers to the advertiser server;

the map server is used for receiving the position information and the speed information of the mobile terminal sent by the advertiser server, marking the position information of the mobile terminal and the outdoor terminal on the map, judging the driving state of the mobile terminal and sending the driving state to the advertiser server;

the outdoor terminal is used for receiving the advertisement information sent by the advertiser server and playing the advertisement information;

the mobile terminal is used for sending a request data packet to the mobile terminal server, receiving the data information and the advertisement information and then displaying the data information and the advertisement information;

the television terminal is used for sending a request data packet to the television terminal server, receiving the data information and the advertisement information and then displaying the data information and the advertisement information;

the mobile terminal is connected with the mobile terminal server, the television terminal is connected with the television terminal server, and the mobile terminal server, the television terminal server, the outdoor terminal, the home terminal identification module and the map server are all connected with the advertiser server.

Preferably, the advertiser server includes the following modules:

the storage module is used for storing an advertisement library, a mobile terminal identification number library, a television terminal identification number library, a family terminal library, an outdoor terminal identification number library, mobile terminal advertisement push frequency information, television terminal advertisement push frequency information, outdoor terminal advertisement push frequency information, an outdoor terminal map library and a mobile terminal position library;

the system comprises a signal transceiving module, a television terminal server and a map server, wherein the signal transceiving module is used for receiving a mobile terminal identification number, position information and speed information which are pushed by the mobile terminal server, receiving a television terminal identification number which is pushed by the television terminal server, receiving a mobile terminal identification number and a television terminal identification number in the same family which are sent by a family terminal identification module, receiving an outdoor terminal identification number near a target mobile terminal and a running state of the target mobile terminal which are sent by the map server, and sending advertisement information to the mobile terminal server or the television terminal server;

the information retrieval module is used for searching corresponding advertisement push frequency information according to the mobile terminal identification number, the television terminal identification number and the outdoor terminal identification number;

the frequency control module receives the driving state of the mobile terminal, selects a video advertisement or an audio advertisement according to the driving state of the mobile terminal, and simultaneously screens an advertisement identification number corresponding to an advertisement which is not pushed or an advertisement with a lower pushing frequency according to advertisement pushing frequency information to serve as a selected advertisement identification number;

the advertisement configuration module is used for calling the corresponding advertisement from the storage module according to the selected advertisement identification number and sending the advertisement to the information receiving and sending module;

the signal receiving and transmitting module, the information retrieval module, the frequency control module and the advertisement configuration module are all connected with the control module, and the information retrieval module and the advertisement configuration module are all connected with the storage module.

Preferably, the map server includes the following modules:

the map module is used for storing a map and marking the position information of the outdoor terminal and the position information of the mobile terminal in the map;

the path judgment module is used for judging the paths of the mobile terminals according to the position information of the plurality of groups of mobile terminals;

the speed calculation module is used for calculating the average speed of the mobile terminal on the path according to the position information and the time information of the plurality of groups of mobile terminals and then calculating the time when the mobile terminal reaches each outdoor terminal on the path;

the advertisement judging module is used for judging the advertisement which is played by the outdoor terminal when the mobile terminal reaches each outdoor terminal and sending the advertisement identification number or the advertisement number to the frequency control module;

a driving state judgment module: the system comprises a speed information acquisition module, a speed information processing module and a control module, wherein the speed information acquisition module is used for acquiring speed information of the mobile terminal;

the map module, the path judgment module, the speed calculation module and the advertisement judgment module are connected in sequence, and the map module, the path judgment module, the speed calculation module, the advertisement judgment module and the driving state judgment module are all connected with the control module.

In order to achieve the second object of the present invention, the present invention adopts the following technical means.

The advertising method for the sources of DTV, IPTV and OTT comprises family users and outdoor terminals, wherein each family user comprises a television terminal and a mobile terminal, each television terminal corresponds to a television terminal identification number, each mobile terminal corresponds to a mobile terminal identification number, and the mobile terminal identification number, the television terminal identification number and the outdoor terminal identification number are terminal identification numbers, and the advertising method for the mobile terminals comprises the following steps:

s1, the advertiser server establishes a storage advertisement library, a mobile terminal identification number library, a television terminal identification number library, a household terminal library, an outdoor terminal identification number library, an outdoor terminal map library and a mobile terminal position library, records advertisement push frequency information corresponding to the television terminal identification number, and records advertisement push frequency information corresponding to the outdoor terminal identification number information, wherein the advertisement push frequency information corresponding to the television terminal identification number comprises DTV terminal advertisement push frequency, IPTV terminal advertisement push frequency and/or OTT terminal advertisement push frequency;

s2, the target mobile terminal acquires the position information and the speed information, integrates the identification number, the position information, the speed information and the data request information of the target mobile terminal into a request data packet and sends the request data packet to a mobile terminal operator server;

s3, the mobile terminal operator server sends the destination mobile terminal identification number, the method comprises the steps that position information and speed information are sent to an advertiser server, the advertiser server sends a mobile terminal identification number to a home terminal identification module, the position information and the speed information are sent to a map server, the home terminal identification module calls all mobile terminal identification numbers and television terminal identification numbers in the same household through the mobile terminal identification numbers and sends the mobile terminal identification numbers to the advertiser server, the map server searches outdoor terminal identification numbers near a target mobile terminal according to the position information of the target mobile terminal and sends the outdoor terminal identification numbers to the advertiser server, the advertiser server calls mobile terminal advertisement push frequency information corresponding to the mobile terminal identification numbers in the same household, calls television terminal advertisement push frequency information corresponding to the television terminal identification numbers in the same household, and calls the corresponding advertisement push frequency information according to the outdoor terminal identification numbers;

s4, the map server judges whether the user of the target mobile terminal is in a static state or a walking state or a riding state according to the speed of the target mobile terminal, if so, the map server executes step S5, and if so, the map server executes step S6;

s5, the advertiser server pushes the video advertisements which are not pushed by the same household identification number according to the advertisement pushing frequency information pushed by the nearby outdoor terminal, the advertisement pushing frequency information pushed by the mobile terminal and the advertisement pushing frequency information pushed by the television terminal, and the step S7 is executed;

s6, the advertiser server pushes the audio advertisements which are not pushed by combining the advertisement pushing frequency information pushed by the nearby outdoor terminal, the advertisement pushing frequency information pushed by the mobile terminal and the advertisement pushing frequency information pushed by the television terminal in the same household identification number, and the step S7 is executed;

and S7, updating the advertisement push frequency information corresponding to the target mobile terminal.

Preferably, the advertisement library comprises an audio advertisement identification number library and a video advertisement identification number library, the advertisement push frequency information comprises audio advertisement and video advertisement push frequency information, and the audio advertisement and video advertisement push frequency information stores a terminal identification number, an advertisement identification number, push time and advertisement classification;

the step S5 includes the following steps:

s51, establishing a temporary selected advertisement library, and combining the video advertisement push frequency information of the mobile terminal in the same family, the advertisement push frequency information of the television terminal and the video advertisement push frequency information of all nearby outdoor terminals into the temporary selected advertisement library;

s52, establishing a temporary advertisement library, storing the advertisement identification number in the video advertisement identification number library in the temporary advertisement library, and then deleting the advertisement identification number in the temporarily selected advertisement library in the temporary advertisement library;

s53, screening the advertisement identification number in the temporary advertisement library to be used as the selected advertisement identification number;

s54, searching a target advertisement according to the selected advertisement identification number, and pushing the target advertisement to a target mobile terminal;

the step S6 includes the steps of:

s61, establishing a temporary selected advertisement library, and combining the audio advertisement push frequency information of the mobile terminal, the television terminal advertisement push frequency information and the audio advertisement push frequency information of all nearby outdoor terminals in the same family into the temporary selected advertisement library;

s62, establishing a temporary advertisement library, storing the advertisement identification number in the audio advertisement identification number library in the temporary advertisement library, and then deleting the advertisement identification number in the temporarily selected advertisement library in the temporary advertisement library;

s63, screening the advertisement identification number in the temporary advertisement library to be used as the selected advertisement identification number;

and S64, searching the target advertisement according to the selected advertisement identification number, and pushing the target advertisement to the target mobile terminal.

Preferably, all advertisement numbers are stored in the advertisement library, the advertisement identification number is formed by combining the advertisement numbers and the type identification numbers, the advertisement numbers are used for distinguishing each advertisement, the same advertisement also comprises a video advertisement and/or an audio advertisement, and the video advertisement and the audio advertisement are distinguished through the type identification numbers;

the step S5 includes the following steps:

s51, establishing a temporary selected advertisement library, combining the video advertisement push frequency information of the mobile terminal in the same family, the advertisement push frequency information of the television terminal and the video advertisement push frequency information of all nearby outdoor terminals into the temporary selected advertisement library, and storing each advertisement number in the selected advertisement library once;

s52, establishing a temporary advertisement library, storing the advertisement numbers in the advertisement library in the temporary advertisement library, and then deleting the advertisement numbers in the temporary selected advertisement library in the temporary advertisement library;

s53, screening the advertisement numbers in the temporary advertisement library as selected advertisement numbers, and combining the selected advertisement numbers with the type identification numbers of the video advertisements to form selected advertisement identification numbers;

s54, searching the target video advertisement according to the selected advertisement identification number, and pushing the target video advertisement to the target mobile terminal;

the step S6 includes the steps of:

s61, establishing a temporary selected advertisement library, combining the audio advertisement push frequency information of the mobile terminal in the same family, the advertisement push frequency information of the television terminal and the audio advertisement push frequency information of all nearby outdoor terminals into the temporary selected advertisement library, and storing each advertisement number in the selected advertisement library once;

s62, establishing a temporary advertisement library, storing the advertisement numbers in the advertisement library in the temporary advertisement library, and then deleting the advertisement numbers in the temporary selected advertisement library in the temporary advertisement library;

s63, screening the advertisement numbers in the temporary advertisement library as selected advertisement numbers, and combining the selected advertisement numbers with the type identification numbers of the audio advertisements to form selected advertisement identification numbers;

and S64, searching the target audio advertisement according to the selected advertisement identification number, and pushing the target audio advertisement to the target mobile terminal.

Preferably, the long-term active position of each mobile terminal is further stored in step 1, and the long-term active position is calculated according to the data of the position information of the mobile terminal acquired in the previous step S3; in step S3, an outdoor terminal identification number near the long-term activity position is also searched, and corresponding advertisement push frequency information is called according to the outdoor terminal identification number.

Preferably, in step S64, security alarm information is also pushed to the mobile terminal to remind the user to pay attention to security when using the mobile terminal.

Preferably, in step S3, the position information received this time is compared with the position information received last time within the first predetermined time, and when the distance between the two position information is greater than the predetermined distance, the outdoor terminal identification number on the path is searched; in step S51, the corresponding advertisement push frequency is searched according to the outdoor terminal identification number on the path, and the advertisement push frequency information pushed in the second predetermined time is added to the temporary selected advertisement library.

Preferably, the step S51 further calculates an average speed of the mobile terminal user on the path, calculates an arrival time of the user at each outdoor terminal position according to the average speed and the path, and filters an advertisement number or an advertisement identification number played at the corresponding arrival time of each outdoor terminal on the path to be added to the temporarily selected advertisement library.

Compared with the prior art, the invention has the advantages that: by means of an advertiser server operated by an advertisement provider, a mobile terminal server for providing data information to a mobile terminal, a television terminal server for providing data information to a television terminal, the mobile terminal requesting data from the mobile terminal server, the mobile terminal server sends the mobile terminal identification number to the advertiser server, a family terminal library is stored in the advertiser server, a family terminal identification module calls all mobile terminal identification numbers and television terminal identification numbers in the same family from the family terminal library, the map server also searches an outdoor terminal identification number near the target mobile terminal according to the position information of the target mobile terminal, then the advertiser server searches for corresponding advertisement push frequency information according to the mobile terminal identification number and the television terminal identification number, and searches for corresponding advertisement push frequency information according to the outdoor terminal identification number; then after combining the searched advertisement push frequency information, the probability that the mobile terminal user sees the advertisements is higher, the advertisement push frequency information is deleted from the advertisement library, and the rest advertisements are all the advertisements which are not pushed, namely the advertisements which are not seen by the mobile terminal user; the map server judges the driving state of the mobile terminal user, if the driving state is static or in a riding state, the advertiser server screens video advertisements from the non-pushed advertisements and sends the video advertisements to the mobile terminal server, then the mobile terminal server sends the video advertisements to the mobile terminal, if the driving state is walking state, the advertiser server screens audio advertisements from the non-pushed advertisements and sends the audio advertisements to the mobile terminal server, and then the mobile terminal server sends the advertisements to the mobile terminal.

The invention has the following advantages:

the invention takes the unique identification number information as effective connection, identifies the mobile terminal and the television terminal in the same family in the advertisement playing activity, simultaneously identifies the nearby outdoor terminal users, then eliminates the advertisements played by the terminals, and simultaneously judges the running state of the mobile terminal user so as to judge the pushed video advertisement or audio advertisement, thereby enabling the advertisements to surround the mobile terminal for exposure frequency control, avoiding exposure waste, enhancing effective exposure of the advertisements, reducing brand damage and advertisement cost waste caused by overexposure on one hand, and simultaneously ensuring good safety of the user when viewing the advertisements.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a block diagram of a structure of an advertisement delivery system for communicating DTV, IPTV and OTT resources according to a first embodiment of the present invention;

fig. 2 is a flowchart of a method for advertising DTV, IPTV, OTT resources according to a second embodiment of the present invention;

FIG. 3 is a flowchart illustrating a method specifically executed in step S5 according to a third embodiment of the present invention;

FIG. 4 is a flowchart illustrating a method specifically executed in step S6 according to a third embodiment of the present invention;

FIG. 5 is a flowchart illustrating a method specifically executed in step S5 according to a fourth embodiment of the present invention;

FIG. 6 is a flowchart of a method executed in step S6 according to the fourth embodiment of the present invention

Detailed Description

The preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings so that the advantages and features of the present invention can be more easily understood by those skilled in the art, and the scope of the present invention will be more clearly and clearly defined.

Example one

Referring to fig. 1, an advertisement delivery system for getting through DTV, IPTV and OTT resources includes the following components:

the mobile terminal server 1 is used for storing data information provided for the mobile terminal 7, acquiring and identifying a request data packet sent by the mobile terminal 7, sending the data information and the advertisement information to the mobile terminal 7, sending a target mobile terminal identification number, position information and speed information in the data request packet to the advertiser server 3, and receiving the advertisement information sent by the advertiser server 3;

the television terminal server 2 is used for storing data information provided for the television terminal 8, acquiring and identifying a request data packet sent by the television terminal 8, sending the data information and advertisement information to the television terminal 8, sending a television terminal identification number in the data request packet to the advertiser server 3, and receiving the advertisement information sent by the advertiser server 3, wherein the television terminal server 2 is a DTV terminal server, an IPTV terminal server or an OTT terminal server;

the advertiser server 3 is used for storing an advertisement library, a mobile terminal identification number library, a television terminal identification number library, a household terminal library, an outdoor terminal identification number library, mobile terminal advertisement push frequency information, television terminal advertisement push frequency information, outdoor terminal advertisement push frequency information, an outdoor terminal map library and a mobile terminal position library, wherein each television terminal advertisement push frequency information comprises DTV terminal advertisement push frequency information, IPTV terminal advertisement push frequency information and/or OTT terminal advertisement push frequency information; the advertiser server 3 receives the mobile terminal identification number, the position information and the speed information which are pushed by the mobile terminal server 1, and receives the television terminal identification number which is pushed by the television terminal server 2; the terminal identification number is sent to the family terminal identification module 4, the position information and the speed information are sent to the map server 5, then the mobile terminal identification number and the television terminal identification number in the same family sent by the family terminal identification module 4 are received, and the outdoor terminal identification number near the target mobile terminal and the running state of the target mobile terminal sent by the map server 5 are received; searching for mobile terminal advertisement push frequency information according to a mobile terminal identification number, searching for television terminal advertisement push frequency information according to the television terminal advertisement push frequency information, searching for outdoor terminal advertisement push frequency information according to an outdoor terminal identification number, removing the mobile terminal advertisement push frequency information, the television terminal advertisement push frequency information and the outdoor terminal advertisement push frequency information near a target mobile terminal in the same household from an advertisement library, and screening advertisements in the rest advertisements and sending the advertisements to a mobile terminal server, a DTV terminal server, an IPTV terminal server or an OTT terminal server;

the family terminal identification module 4 is used for searching all mobile terminal identification numbers and television terminal identification numbers in the same family according to the terminal identification numbers, and then sending the mobile terminal identification numbers and the television terminal identification numbers to the advertiser server 3;

the map server 5 is used for receiving the position information and the speed information of the mobile terminal sent by the advertiser server 3, marking the position information of the mobile terminal 7 and the outdoor terminal 6 on the map, judging the driving state of the mobile terminal and sending the driving state to the advertiser server;

the outdoor terminal 6 is used for receiving the advertisement information sent by the advertiser server 3 and playing the advertisement information;

the mobile terminal 7 is used for sending a request data packet to the mobile terminal server 1, receiving the data information and the advertisement information and then displaying the data information and the advertisement information;

the television terminal 8 is used for sending a request data packet to the television terminal server 2, receiving the data information and the advertisement information and then displaying the data information and the advertisement information;

the mobile terminal 7 is connected with the mobile terminal server 1, the television terminal 8 is connected with the television terminal server 2, and the mobile terminal server 1, the television terminal server 2, the outdoor terminal 6, the home terminal identification module 4 and the map server 5 are all connected with the advertiser server 3.

By setting an advertiser server 3, the advertiser server 3 is operated by an advertisement provider, the mobile terminal server 1 is used for providing data information for a mobile terminal 7, the television terminal server 2 is used for providing data information for a television terminal 8, when the mobile terminal 7 requests data from the mobile terminal server 1, the mobile terminal server 1 sends a mobile terminal identification number to the advertiser server, a home terminal library is stored in the advertiser server 3, a home terminal identification module 4 calls all mobile terminal identification numbers and television terminal identification numbers in the same home, the map server 5 also searches an outdoor terminal identification number near a target mobile terminal 7 according to the position information of the target mobile terminal 7, and then the advertiser server 3 searches corresponding advertisement push frequency information according to the mobile terminal identification numbers and the television terminal identification numbers, searching corresponding advertisement pushing frequency information according to the identification number of the outdoor terminal; then, after combining the searched advertisement push frequency information, the probability that the mobile terminal user sees the advertisements is higher, the advertisement push frequency information is deleted from the advertisement library, and the rest advertisements are all the advertisements which are not pushed, namely the advertisements which are not seen by the mobile terminal 7 user; the map server 5 judges the driving state of the user of the mobile terminal 7, if the driving state is static or in a riding state, the advertiser server 3 screens video advertisements from the non-pushed advertisements and sends the video advertisements to the mobile terminal server 1, then the mobile terminal server 1 sends the video advertisements to the mobile terminal 7, if the driving state is walking state, the advertiser server 3 screens audio advertisements from the non-pushed advertisements and sends the audio advertisements to the mobile terminal server 1, and then the mobile terminal server 1 sends the advertisements to the mobile terminal 7.

If the television terminal 8 requests data from the television terminal server 2, the television terminal server 2 searches data information required by the television terminal 2, then the television terminal server 2 sends a television terminal identification number to the advertiser server 3, the home terminal identification module 4 searches advertisement push frequency information sent by all mobile terminals and television terminals in the same home according to the television terminal identification number, then the advertiser server 3 eliminates advertisements in the advertisement push frequency information from an advertisement library, screens required video advertisements from the rest advertisements and sends the video advertisements to the television terminal server 2, and the television terminal server 2 sends the advertisements and the data information to the television terminal 8 together. The television terminal 8 can be a DTV television, an IPTV television or an OTT television, the television terminal servers 2 connected to different types of televisions are also different, the television terminal server 2 is a DTV terminal server, an IPTV terminal server or an OTT terminal server, each television can be connected to 1 or more different television terminal servers to obtain different television resources, and the advertisement push frequency information of each television terminal includes DTV terminal advertisement push frequency information, IPTV terminal advertisement push frequency information and/or OTT terminal advertisement push frequency information, and is used for pushing advertisement information when different television resources are obtained in the corresponding television terminal 8.

The invention takes the unique identification number information as effective connection, identifies the mobile terminal 7 and the television terminal 8 in the same family in the advertisement putting activity, simultaneously identifies the nearby outdoor terminal 6 user, then eliminates the advertisements played by the terminals, and simultaneously judges the running state of the mobile terminal 7 user so as to judge the pushed video advertisement or audio advertisement, thereby enabling the advertisement to surround the mobile terminal to carry out exposure frequency control, avoiding exposure waste, enhancing effective exposure of the advertisement on the one hand, reducing brand damage and advertisement cost waste caused by overexposure on the other hand, and simultaneously ensuring good safety when the user views the advertisement.

In the present embodiment, the advertiser server 3 includes the following modules:

the storage module 11 is used for storing an advertisement library, a mobile terminal identification number library, a television terminal identification number library, a family terminal library, an outdoor terminal identification number library, mobile terminal advertisement push frequency information, television terminal advertisement push frequency information, outdoor terminal advertisement push frequency information, an outdoor terminal map library and a mobile terminal position library;

the signal transceiving module 12 is used for receiving the mobile terminal identification number, the position information and the speed information which are pushed by the mobile terminal server 1, receiving the television terminal identification number which is pushed by the television terminal server 2, receiving the mobile terminal identification number and the television terminal identification number in the same family which are sent by the family terminal identification module 4, receiving the outdoor terminal identification number near the target mobile terminal 7 and the running state of the target outdoor terminal 6 which are sent by the map server 5, and sending the advertisement information to the mobile terminal server 1 or the television terminal server 2;

the information retrieval module 13 is used for searching corresponding advertisement push frequency information according to the mobile terminal identification number, the television terminal identification number and the outdoor terminal identification number;

the frequency control module 14 is used for receiving the driving state of the mobile terminal 7, selecting a video advertisement or an audio advertisement according to the driving state of the mobile terminal 7, and screening an advertisement identification number corresponding to an advertisement which is not pushed or an advertisement with a lower pushing frequency according to the advertisement pushing frequency information to serve as a selected advertisement identification number;

the advertisement configuration module 15 is used for calling the corresponding advertisement from the storage module 11 according to the selected advertisement identification number and sending the corresponding advertisement to the information receiving and sending module 11;

the signal transceiver module 12, the information retrieval module 13, the frequency control module 14, and the advertisement configuration module 15 are all connected to the control module 16, and the information retrieval module 13 and the advertisement configuration module 15 are all connected to the storage module 11.

The signal transceiving module 12 receives a mobile terminal identification number, position information and speed information sent by a mobile terminal server, the mobile terminal identification number is sent to the home terminal identification module 4, the home terminal identification module 4 identifies a mobile terminal identification number and a television terminal identification number of the same home, and the information retrieval module 13 searches for corresponding advertisement push frequency information according to the mobile terminal identification number, the television terminal identification number and a nearby outdoor terminal identification number. The advertisement pushing frequency information is sent to the frequency control module 14, the frequency control module 14 prevents excessive pushing of the same advertisement according to the frequency of pushing the advertisement to the mobile terminal 7, after the pushed advertisement number is selected, the advertisement configuration module 15 searches for the selected advertisement and sends the advertisement information to the information transceiver module 11, and the information transceiver module 11 sends the advertisement information and the data information to the mobile terminal server 1.

Specifically, the map server 3 includes the following modules:

the map module 31 is used for storing a map and marking the position information of the outdoor terminal 6 and the position information of the mobile terminal 7 in the map;

a path judgment module 32 for judging the path of the mobile terminal 7 according to the position information of the plurality of sets of mobile terminals 7;

the speed calculation module 33 is used for calculating the average speed of the mobile terminal 7 on the path according to the position information and the time information of the plurality of groups of mobile terminals 7 and then calculating the time when the mobile terminal 7 reaches each outdoor terminal 6 on the path;

the advertisement judging module 34 is configured to judge an advertisement being played by the outdoor terminal 6 when the mobile terminal 7 reaches each outdoor terminal 6, and send an advertisement identification number or an advertisement number to the frequency control module 14;

the running state determination module 35: for judging the driving state of the mobile terminal 7 according to the speed information sent by the mobile terminal 7;

the map module 31, the path judgment module 32, the speed calculation module 33 and the advertisement judgment module 34 are connected in sequence, and the map module 31, the path judgment module 32, the speed calculation module 33, the advertisement judgment module 34 and the driving state judgment module 35 are all connected with the control module 17.

The position of each outdoor terminal 6 is stored on a map in the map module 31, the position information of the mobile terminal 7 is received and then added into the map, the driving state of the mobile terminal 7 is judged by the driving judgment module 35, if the mobile terminal is in a walking or riding state, the path of the mobile terminal 7 is calculated by the path judgment module 32, then the outdoor terminal 6 on the path is searched in the map module 31, the speed of the mobile terminal user is calculated by the speed calculation module 33, the time of the mobile terminal 7 reaching each outdoor terminal 6 on the path is calculated, the advertisement number or identification number displayed by the outdoor terminal 6 at the corresponding time is screened by the advertisement judgment module 34, then the advertisement number or identification number is sent to the frequency control module 14, and the advertisement number or identification number is removed by the frequency control module 14.

The invention takes the unique identification number information as effective connection, identifies the mobile terminal and the television terminal in the same family in the advertisement playing activity, simultaneously identifies the nearby outdoor terminal 6 user, then eliminates the advertisement played by the terminal, and simultaneously judges the running state of the mobile terminal user so as to judge the pushed video advertisement or audio advertisement, thereby enabling the advertisement to carry out exposure frequency control around the mobile terminal, avoiding exposure waste, enhancing effective exposure of the advertisement on the one hand, reducing brand damage and advertisement cost waste caused by overexposure on the other hand, and simultaneously ensuring good safety of the user when viewing the advertisement.

Example two

Referring to fig. 2, a DTV and OTT information and mobile terminal media resource delivery method includes a household and an outdoor terminal, where the household includes a television terminal and a mobile terminal, each television terminal corresponds to a television terminal identification number, each mobile terminal corresponds to a mobile terminal identification number, and the mobile terminal identification number, the television terminal identification number, and the outdoor terminal identification number are all terminal identification numbers, and the mobile terminal advertisement delivery method includes the following steps:

s1, the advertiser server establishes a storage advertisement library, a mobile terminal identification number library, a television terminal identification number library, a household terminal library, an outdoor terminal identification number library, an outdoor terminal map library and a mobile terminal position library, records advertisement push frequency information corresponding to the television terminal identification number, and records advertisement push frequency information corresponding to the outdoor terminal identification number information, wherein the advertisement push frequency information corresponding to the television terminal identification number comprises DTV terminal advertisement push frequency, IPTV terminal advertisement push frequency and/or OTT terminal advertisement push frequency; the family terminal library records all mobile terminal identification numbers and television terminal identification numbers corresponding to the family identification numbers in a family, and the outdoor terminal can be an advertisement screen installed in a community, an advertisement screen in an elevator, an advertisement screen on a commercial center or a commercial building and the like.

S2, the target mobile terminal acquires the position information and the speed information, integrates the identification number, the position information, the speed information and the data request information of the target mobile terminal into a request data packet and sends the request data packet to a mobile terminal operator server; the speed information may also be calculated by a mobile terminal server or an advertiser server.

S3, the mobile terminal operator server sends the destination mobile terminal identification number, the method comprises the steps that position information and speed information are sent to an advertiser server, the advertiser server sends a mobile terminal identification number to a home terminal identification module, the position information and the speed information are sent to a map server, the home terminal identification module calls all mobile terminal identification numbers and television terminal identification numbers in the same household through the mobile terminal identification numbers and sends the mobile terminal identification numbers to the advertiser server, the map server searches outdoor terminal identification numbers near a target mobile terminal according to the position information of the target mobile terminal and sends the outdoor terminal identification numbers to the advertiser server, the advertiser server calls mobile terminal advertisement push frequency information corresponding to the mobile terminal identification numbers in the same household, calls television terminal advertisement push frequency information corresponding to the television terminal identification numbers in the same household, and calls the corresponding advertisement push frequency information according to the outdoor terminal identification numbers; and searching the television terminal and the mobile terminal corresponding to the identification number through the extracted home identification number, wherein the identification number of the outdoor terminal is used for searching the advertisement sent by the outdoor terminal by using the identification number.

S4, the map server judges whether the user of the target mobile terminal is in a static state or a walking state or a riding state according to the speed of the target mobile terminal, if so, the map server executes step S5, and if so, the map server executes step S6; the step is generally to judge the speed of the mobile terminal, and in this embodiment, when the set speed is less than 1Km/h, the mobile terminal is judged to be stationary, when the speed is 2 to 6Km/h, the mobile terminal is judged to be in a walking state, and when the speed is greater than 6Km/h, the mobile terminal is judged to be in a riding state. The speed interval may also be modified according to the supplier's requirements without affecting the implementation of the present embodiment.

S5, the advertiser server pushes non-pushed video advertisements by combining advertisement pushing frequency information pushed by a nearby outdoor terminal, advertisement pushing frequency information pushed by a mobile terminal and advertisement pushing frequency information pushed by a television terminal in the same household identification number, and executes the step S7, pushes non-pushed video advertisements and executes the step S7; the advertisements pushed by the outdoor terminals nearby, the mobile terminals in the same family and the television terminal are removed from the advertisement library, and then the advertisements are screened from the rest video advertisements and pushed to the mobile terminals.

S6, the advertiser server pushes the audio advertisements which are not pushed by combining the advertisement pushing frequency information pushed by the nearby outdoor terminal, the advertisement pushing frequency information pushed by the mobile terminal and the advertisement pushing frequency information pushed by the television terminal in the same household identification number, and the step S7 is executed; the advertisements pushed by the outdoor terminals nearby, the mobile terminal in the same family and the television terminal are removed from the advertisement library, then the advertisements are screened from the rest audio advertisements and pushed to the mobile terminal, and a user does not need to watch a mobile phone screen when walking and only listens, so that the sight of the user is kept on the road when walking, and the safety is improved.

The mobile terminal and the television terminal in the same family are identified in the advertising campaign by taking the unique identification number information as effective connection, the nearby outdoor terminal 6 users are identified simultaneously, the advertisements played by the terminals are eliminated, and the running state of the mobile terminal user is judged to judge the pushed video advertisement or audio advertisement, so that the advertisements can be subjected to exposure frequency control around the mobile terminal, the exposure waste is avoided, the effective exposure of the advertisements is enhanced, the brand damage caused by overexposure and the waste of advertisement cost are reduced on the one hand, and meanwhile, the safety of the user is good when the advertisements are viewed.

EXAMPLE III

The difference between the embodiment and the second embodiment is that the advertisement library comprises an audio advertisement identification number library and a video advertisement identification number library, the advertisement push frequency information comprises audio advertisement and video advertisement push frequency information, and a terminal identification number, an advertisement identification number, push time and advertisement classification are stored in the audio advertisement and video advertisement push frequency information; the terminal identification number is used for recording the identification number of the mobile terminal, the television terminal or the outdoor terminal, the advertisement identification number is used for recording the pushed advertisements, the pushing time is used for recording the time when the advertisements are pushed, and the advertisement classification is used for recording the classification of each advertisement and is used for pushing the classified advertisements which are interested by the user to the user according to the advertisement classification in the later period.

As shown in fig. 3, step S5 specifically includes the following steps:

s51, establishing a temporary selected advertisement library, and combining the video advertisement push frequency information of the mobile terminal in the same family, the advertisement push frequency information of the television terminal and the video advertisement push frequency information of all nearby outdoor terminals into the temporary selected advertisement library; the step is used for establishing a pushed temporary selected advertisement library, each advertisement in the selected advertisement library is pushed, and the pushing frequency information of each advertisement is stored once for simplicity. Only ad identifiers may be recorded in the temporary selected ad library.

S52, establishing a temporary advertisement library, storing the advertisement identification number in the video advertisement identification number library in the temporary advertisement library, and then deleting the advertisement identification number in the temporarily selected advertisement library in the temporary advertisement library; and storing all advertisements in the temporary advertisement library, removing the advertisement identification numbers in the temporary selected advertisement library, and obtaining the rest advertisement identification numbers which are the advertisement identification numbers which are not pushed. And all of the remaining identification numbers correspond to video advertisements.

S53, screening the advertisement identification number in the temporary advertisement library to be used as the selected advertisement identification number; in the step, an advertisement identification number can be directly selected at random, or advertisements in a user common classification can be searched for pushing.

referring to fig. 4, the step S6 includes the following steps:

s61, establishing a temporary selected advertisement library, and combining the audio advertisement push frequency information of the mobile terminal, the television terminal advertisement push frequency information and the audio advertisement push frequency information of all nearby outdoor terminals in the same family into the temporary selected advertisement library; only the ad identification number may be stored in the temporary selected ad library in this step.

The principle of the method is the same as that of the specific implementation method of step S5 in this embodiment, except that in step S62, the advertisement identifiers in the audio advertisement identifier library are stored in the temporary advertisement library, and the identifiers left after removing the identifiers in the temporary selected advertisement library all correspond to audio advertisements.

In this embodiment, the 2 advertisement libraries distinguish between stored audio advertisements and video advertisements by dividing the advertisement library into an audio advertisement identification library and a video advertisement identification library.

Example four

Typically, the same advertisement will be divided into a video portion and an audio portion, where the video portion and the audio portion in combination are the video advertisement and the audio portion alone is the audio advertisement. There may be a possibility that an audio advertisement is pushed to the mobile terminal, but the audio advertisement and a certain video advertisement belong to the same advertisement, and according to the method in the third embodiment, the video advertisement corresponding to the audio advertisement cannot be removed after the audio advertisement is pushed. It may happen that after the audio advertisement has been pushed, it is possible to push the video advertisement. Causing repeated pushing, the present embodiment solves this problem.

The difference between this embodiment and the second embodiment is: the advertisement library is stored with all advertisement numbers, the advertisement identification number is formed by combining the advertisement numbers and the type identification numbers, the advertisement numbers are used for distinguishing each advertisement, the same advertisement also comprises a video advertisement and/or an audio advertisement, and the video advertisement and the audio advertisement are distinguished through the type identification numbers; each advertisement can be searched through the advertisement identification number, so when the advertisement identification number is named, the advertisement number of the same advertisement is the same whether the advertisement is a video advertisement or an audio advertisement, and the difference is only that the type identification number is different.

Referring to fig. 5, step S5 includes the following steps:

s51, establishing a temporary selected advertisement library, combining the video advertisement push frequency information of the mobile terminal in the same family, the advertisement push frequency information of the television terminal and the video advertisement push frequency information of all nearby outdoor terminals into the temporary selected advertisement library, and storing each advertisement number in the selected advertisement library once; in this step, it can be seen that the temporary advertisement library stores only advertisement numbers, does not store type identification numbers,

s52, establishing a temporary advertisement library, storing the advertisement numbers in the advertisement library in the temporary advertisement library, and then deleting the advertisement numbers in the temporary selected advertisement library in the temporary advertisement library; the advertisement numbers left in this step are all the advertisement numbers that have not been pushed.

S53, screening the advertisement numbers in the temporary advertisement library as selected advertisement numbers, and combining the selected advertisement numbers with the type identification numbers of the video advertisements to form selected advertisement identification numbers; the type identification number specifies that the selected ad must be a video ad by the combined number.

referring to fig. 6, the step S6 includes the following steps:

The specific implementation principle of step S6 is the same as that of step S5 in this embodiment, and the only difference is that the type identifier of the audio advertisement is added in step S63, so as to ensure that the selected advertisement is an audio advertisement.

EXAMPLE five

The present embodiment is different from the third embodiment or the fourth embodiment in that a long-term active location, such as a unit or a family, of each mobile terminal is further stored in the step 1, and the long-term active location is calculated according to the data of the location information of the mobile terminal acquired in the past step S3; in step S3, an outdoor terminal identification number near the long-term activity position is also searched, and corresponding advertisement push frequency information is called according to the outdoor terminal identification number. This step is used to find out the outdoor terminals near the mobile terminal's home and/or business, which have a high probability of broadcasting the advertisements to the mobile terminal's user. Therefore, the advertisements played by the outdoor terminals are eliminated, and the repeated pushing of the advertisements is further prevented. When the operator server calls the advertisement push frequency information of the outdoor terminal and the mobile terminal, the operator server generally only calls the advertisement push frequency information within 24 hours, firstly, the advertisement is prevented from being pushed after being pushed completely, and secondly, the frequency of pushing the same advertisement once per day is within the range which can be received by general users.

Preferably, in step S64, security alarm information is also pushed to the mobile terminal to remind the user to pay attention to security when using the mobile terminal. The user still uses the mobile terminal during walking, and the behavior has potential safety hazards, so the operator server pushes safety alarm information to the mobile terminal in the step to remind the user of the safety operation of the mobile terminal. In step S3, comparing the position information received this time with the position information received last time within the first predetermined time, and searching for an outdoor terminal identification number on the path when the distance between the two position information is greater than the predetermined distance; in step S51, the corresponding advertisement push frequency is searched according to the outdoor terminal identification number on the path, and the advertisement push frequency information pushed in the second predetermined time is added to the temporary selected advertisement library. By calculating the path of the user, outdoor terminals on the path of the user are searched, advertisements played on the outdoor terminals are removed, and the advertisements are likely to be seen when the user walks or rides the car, so that repeated pushing is further prevented. Preferably, the step S51 further calculates an average speed of the user on the path, calculates an arrival time of the user at each outdoor terminal position according to the average speed and the path, and filters an advertisement number or an advertisement identification number played at the corresponding arrival time of each outdoor terminal on the path to be added to the temporarily selected advertisement library. By calculating the approximate time of the user reaching each large screen, the advertisements played by the outdoor terminals within the time range are removed, and theoretically, the user cannot see the advertisements played by the outdoor terminals outside the time range, so that the removed advertisements are more accurate.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, various changes or modifications may be made by the patentees within the scope of the appended claims, and within the scope of the invention, as long as they do not exceed the scope of the invention described in the claims.

Claims

1. An advertising system for getting through DTV, IPTV and OTT resources, which is characterized by comprising the following components:

the system comprises an advertiser server, a mobile terminal identification number base, a television terminal identification number base, a family terminal base, an outdoor terminal identification number base, mobile terminal advertisement push frequency information, television terminal advertisement push frequency information, outdoor terminal advertisement push frequency information, an outdoor terminal map base and a mobile terminal position base, wherein each television terminal advertisement push frequency information comprises DTV terminal advertisement push frequency information, IPTV terminal advertisement push frequency information and/or OTT terminal advertisement push frequency information; the advertiser server receives the mobile terminal identification number, the position information and the speed information which are pushed by the mobile terminal server, and receives the television terminal identification number which is pushed by the television terminal server; the method comprises the steps that a terminal identification number is sent to a home terminal identification module, position information and speed information are sent to a map server, then a mobile terminal identification number and a television terminal identification number in the same home user sent by the home terminal identification module are received, and an outdoor terminal identification number near a target mobile terminal and a driving state of the target mobile terminal sent by the map server are received; searching for mobile terminal advertisement push frequency information according to a mobile terminal identification number, searching for television terminal advertisement push frequency information according to the television terminal advertisement push frequency information, searching for outdoor terminal advertisement push frequency information according to an outdoor terminal identification number, removing advertisements in the mobile terminal advertisement push frequency information, the television terminal advertisement push frequency information and the outdoor terminal advertisement push frequency information near a target mobile terminal in the same household from an advertisement library, and screening advertisements in the rest advertisements and sending the advertisements to a mobile terminal server, a DTV terminal server, an IPTV terminal server or an OTT terminal server;

2. The advertising system of claim 1, wherein the advertiser server comprises the following modules:

the advertisement configuration module is used for calling the corresponding advertisement from the storage module according to the selected advertisement identification number and sending the advertisement to the signal receiving and sending module;

3. The advertising system of claim 2, wherein the map server comprises the following modules:

4. An advertisement delivery method of the advertisement delivery system according to claim 1, comprising a family and an outdoor terminal, wherein the family comprises a television terminal and a mobile terminal, each television terminal corresponds to a television terminal identification number, each mobile terminal corresponds to a mobile terminal identification number, and the mobile terminal identification number, the television terminal identification number and the outdoor terminal identification number are terminal identification numbers, and the mobile terminal advertisement delivery method comprises the following steps:

5. The advertisement delivery method according to claim 4, wherein the advertisement library comprises an audio advertisement identification number library and a video advertisement identification number library, the advertisement push frequency information comprises audio advertisement and video advertisement push frequency information, and a terminal identification number, an advertisement identification number, push time and an advertisement classification are stored in the audio advertisement and video advertisement push frequency information;

the step S5 includes the following steps:

the step S6 includes the steps of:

6. The advertisement putting method according to claim 4, wherein all advertisement numbers are stored in the advertisement library, the advertisement identification number is formed by combining the advertisement number and a type identification number, the advertisement number is used for distinguishing each advertisement, the same advertisement comprises a video advertisement and/or an audio advertisement, and the video advertisement and the audio advertisement are distinguished by the type identification number;

the step S5 includes the following steps:

the step S6 includes the steps of:

7. An advertisement delivery method according to claim 5 or 6, characterized in that: the step 1 further stores the long-term active position of each mobile terminal, and the long-term active position is calculated according to the data of the position information of the mobile terminal acquired in the previous step S3; in step S3, an outdoor terminal identification number near the long-term activity position is also searched, and corresponding advertisement push frequency information is called according to the outdoor terminal identification number.

8. An advertisement delivery method according to claim 5 or 6, characterized in that: in step S64, security alarm information is also pushed to the mobile terminal to remind the user to pay attention to security when using the mobile terminal.

9. An advertisement delivery method according to claim 5 or 6, characterized in that: in step S3, comparing the position information received this time with the position information received last time within the first predetermined time, and searching for an outdoor terminal identification number on the path when the distance between the two position information is greater than the predetermined distance; in step S51, the corresponding advertisement push frequency is searched according to the outdoor terminal identification number on the path, and the advertisement push frequency information pushed in the second predetermined time is added to the temporary selected advertisement library.

10. The advertisement delivery method of claim 9, wherein the step S51 further calculates an average speed of the mobile terminal user on the path, calculates an arrival time of the user at each outdoor terminal location according to the average speed and the path, and filters the advertisement number or the advertisement identification number played at the corresponding arrival time of each outdoor terminal on the path to be added to the temporarily selected advertisement library.