CN104036411A - WIFI device positioning tracking system and method - Google Patents

WIFI device positioning tracking system and method Download PDF

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Publication number
CN104036411A
CN104036411A CN201310633033.5A CN201310633033A CN104036411A CN 104036411 A CN104036411 A CN 104036411A CN 201310633033 A CN201310633033 A CN 201310633033A CN 104036411 A CN104036411 A CN 104036411A
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China
Prior art keywords
wifi
relay station
wifi equipment
retail trade
equipment
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CN201310633033.5A
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Chinese (zh)
Inventor
葛大卫
钱大宏
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绿泰信息科技(上海)有限公司
杭州中瑞思创科技股份有限公司
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Priority to CN201310633033.5A priority Critical patent/CN104036411A/en
Publication of CN104036411A publication Critical patent/CN104036411A/en

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Abstract

The invention discloses a WIFI device positioning tracking system used for retail industry. The WIFI device positioning tracking system comprises a database which is used for storing customer information and data analysis information; a server which is connected with the database and multiple relay stations and used for analyzing a WIFI position; the multiple relay stations with WIFI which are connected with each WIFI device within the located area range so that the position is determined; and the multiple WIFI devices with installation of application programs. The invention discloses a positioning tracking method comprising that: (1) each relay station searches the WIFI devices in an administration area; (2) the position and stay time of each WIFI device are sent to the server; and (3) data analysis is performed by the server, and then data are stored in the database. The aforementioned steps are performed in a cycle way. Retail industry customers can be conveniently positioned and tracked so that various valuable data can be analyzed and researched, tracking of the specific customers is realized, exhibition section sales volume classification is realized, the customers are dredged according to customer flow rate, and shopping guidance is realized according to areas.

Description

WIFI device locating and tracking system and method

Technical field

The present invention relates to the total management systems such as business analysis data acquisition in a kind of retail trade, client shopping guide, client VIP and retail trade be antitheft, be specifically related to a kind of WIFI device locating and tracking system for retail trade.The invention still further relates to the WIFI device positioning and tracing method for retail trade based on said system.

Background technology

All the time, retail trade market all needs various data analysis and research, for example how client is classified, to client VIP follow the trail of, how antitheft market is, how sales promotion information upgrades etc.Conventionally have relevant research for concrete branch, for example a kind of conventional method is to utilize face recognition technology, in specific region, camera is installed, and catches client VIP.Said method technical difficulty is higher, and implementation cost is large, and accuracy is not high.

Along with the development of electronic product, some retail trade are brought into use electronic shelf label (ESL) management system at present, and this electronic bin tag system generally includes: database, for store commodity information; Server, is connected with described database, for merchandise news is sent to electronic shelf label terminal by relay station; Relay station, is connected with server by wired or wireless mode, by the multiple electronic shelf labels within the scope of wireless mode connection management, for upgrading the merchandise news of electronic shelf label; Electronic shelf label, for display of commodity price and sales promotion information.

Based on the hardware condition of electronic shelf label management system, how research effectively sets up a total management system, can locate classification to retail trade client, specific consumers is carried out to autotelic monitoring, to the sales volume classification of market showcase, flow of the people being supervised, the client who has demand is carried out to shopping guide, is very necessary.

Summary of the invention

Technical matters to be solved by this invention is to provide a kind of WIFI device locating and tracking system and method for retail trade, can easily the client in retail trade be positioned and be followed the trail of, thereby to various valuable data analysis and research, realizing specific consumers follows the trail of, exhibition section sales volume classification, dredge client by flow of the people, and press region shopping guide etc.

In order to solve above technical matters, the invention provides a kind of WIFI device locating and tracking system for retail trade, comprising:

Database, for stores customer information and data analysis information;

Server, is connected with described database and multiple relay station, for according to relay station, WIFI equipment being positioned and analyzed, and described Customer Information and data analysis information is stored in database;

Multiple relay stations that contain WIFI link block, are connected with described server, and each relay station connects each WIFI equipment within the scope of region by WIFI, and measure the position of described WIFI equipment;

Multiple WIFI equipment that retail trade application program is installed.

Preferably, the WIFI device locating and tracking system for retail trade of the present invention, the distance between the described adjacent relay station that contains WIFI link block is 10 to 50 meters.

Preferably, the WIFI device locating and tracking system for retail trade of the present invention, described WIFI equipment is mobile phone, notebook, panel computer or other electronic equipments with WIFI link block.

The invention also discloses a kind of WIFI device positioning and tracing method for retail trade, be included in the following steps that loop in the working time:

(1) the WIFI equipment in each relay station search compass of competency;

(2) position of each WIFI equipment and the residence time are sent to server by each relay station;

(3) server carries out data analysis according to the position of each WIFI equipment and the residence time, and is stored in database.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (2) further comprises:

(21) Frame of self ID is carried out periodic broadcast by each WIFI equipment;

(22) each relay station receives the Frame of each WIFI equipment radio broadcasting, selects first three relay station from big to small according to the signal strength values RSSI receiving;

(23) determine WIFI equipment to be positioned distance value r1, r2, r3 apart from these three relay stations according to signal strength values RSSI;

(24), respectively taking three relay stations as the center of circle, taking corresponding distance value r1, r2, r3 as the center of circle, three crossing points of circle are the position of WIFI equipment to be positioned.

Further, the WIFI device positioning and tracing method for retail trade of the present invention, in step (23), determine that WIFI equipment to be positioned adopts following formula from the method for relay station distance value:

r=0.1*RSSI 2+10*RSSI+236

Wherein, r is distance value, and RSSI is signal strength indication value.

Further, the WIFI device positioning and tracing method for retail trade of the present invention, in step (24), determine that the position of the crossing point of three circles adopts following formula:

( x - x 1 ) 2 + ( y - y 1 ) 2 = r 1 ( x - x 2 ) 2 + ( y - y 2 ) 2 = r 2 ( x - x 3 ) 2 + ( y - y 3 ) 2 = r 3

x y = 2 ( x 1 - x 3 ) 2 ( y 1 - y 3 ) 2 ( x 2 - x 3 ) 2 ( y 2 - y 3 ) - 1 x 1 2 - x 3 2 + y 1 2 - y 3 2 + r 3 2 - r 1 2 x 2 2 - x 3 2 + y 2 2 - y 3 2 + r 3 2 - r 2 2

Wherein, the position of crossing point is (x, y), and it is (x that signal strength indication value RSSI selects first three relay station coordinate from big to small 1, y 1), (x 2, y 2), (x 3, y 3), the distance of the crossing above-mentioned relay station of WIFI equipment distance is respectively r 1, r 2, r 3.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, the position that step (2) detects and proofreaies and correct same WIFI equipment with three above relay stations.

Further, of the present invention in the WIFI of retail trade device positioning and tracing method, the each relay station of step (2) adopts the position of the each WIFI equipment of phase difference detection of wireless signal.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (3) further comprises the steps:

(31) detect each relay station WIFI number of devices around;

(32) determine stream of people's situation of this regional channel according to each relay station WIFI number of devices around;

(33) calculate shopping guide's communication chart according to stream of people's situation in each relay station region, this region shopping guide's communication chart is presented on screen or sends on each WIFI equipment.

Further, the WIFI device positioning and tracing method for retail trade of the present invention, step (33) also comprises afterwards:

(34) whether the WIFI number of devices that judges regional transfinites, and if so, warns at the display in the region of transfiniting, or sends alert messages to each WIFI equipment in this region.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (3) further comprises the steps:

(31) detect each relay station WIFI number of devices around;

(32) add up and store WIFI equipment in setting-up time and occur maximum regions and maximum time period of WIFI equipment;

(33) add up and store WIFI number of devices in setting regions and WIFI equipment in maximum time period of this region quantity.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (3) further comprises the steps:

(31) judge whether anti-theft modes is triggered, if so, proceed to next step, if not, proceed to step (34);

(32) detect and lose the WIFI device id that commodity district occurred in setting-up time;

(33) the inquiry suspicion customer database WIFI device id in steps whether (32) detect, if had, increase this client's suspicion degree, if not, ID is added to existing suspicion customer database, and the suspicion degree that this ID is set is 1;

(34) judge the WIFI equipment that whether has suspicion client ID in market, if had, according to suspicion degree monitoring suspicion client;

(35) judge whether to exit anti-theft modes, if otherwise return to step (31).

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (3) further comprises the steps:

(31) detect each relay station WIFI equipment around;

(32) judge whether each relay station region has sales promotion information, if had, sales promotion information is sent on the WIFI equipment in this relay station region.

WIFI device locating and tracking system and method for retail trade of the present invention, have the following advantages:

1, can, according to customer quantity in retail trade and distribution, effectively set up current shopping guide's communication chart at regional, avoid queuing up and crowded phenomenon;

2, can follow the trail of client's Consumption Path and the residence time in each commodity region, for businessman provides the useful feedback information of managing;

3, can in the region that has commodity to lose, flutter and catch suspicion client, set up suspicion customer management system, the client high to suspicion degree monitors, and effectively prevents the stolen phenomenon of commodity;

4, can send relevant sales promotion information in zones of different for client, improve the validity of advertisement.

Brief description of the drawings

Below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.

Fig. 1 is the schematic diagram of electronic bin tag system of the present invention;

Fig. 2 is the process flow diagram of one embodiment of the invention;

Fig. 3 is the localization method schematic diagram of one embodiment of the invention;

Fig. 4 is the localization method process flow diagram of one embodiment of the invention;

Fig. 5 is the process flow diagram of an alternative embodiment of the invention;

Fig. 6 is the process flow diagram of the localization method of another embodiment of the present invention.

Fig. 7 is the process flow diagram of fifth embodiment of the invention;

Fig. 8 is the process flow diagram of sixth embodiment of the invention.

Embodiment

As shown in Figure 1, the WIFI device locating and tracking system for retail trade of the present invention, comprising:

Database, for stores customer information and data analysis information.

Server, is connected with described database and multiple relay station, for according to relay station, WIFI equipment being positioned and analyzed, and described Customer Information and data analysis information is stored in database.

Multiple relay stations that contain WIFI link block, the common top that is evenly arranged on the each floor of retail trade, the distance between adjacent relay station is preferably 10 to 50 meters.Each relay station is connected with described server, each relay station connects each WIFI equipment (described WIFI equipment is mobile phone, notebook, panel computer or other electronic equipments with WIFI link block) within the scope of region by WIFI, each relay station receives the information of WIFI equipment, measures the position of described WIFI equipment.

As shown in Figure 2, the WIFI device positioning and tracing method for retail trade of the present invention, is included in the following steps that loop in the working time:

(1) the WIFI equipment in each relay station search compass of competency;

(2) position of each WIFI equipment and the residence time are sent to server by each relay station;

(3) server carries out data analysis according to the position of each WIFI equipment and the residence time, and is stored in database.

Embodiment mono-

As shown in Figure 3 and Figure 4, the WIFI device positioning and tracing method for retail trade of the present invention, step further comprises the localization method of each WIFI equipment in (2):

(21) Frame of self ID is carried out periodic broadcast by each WIFI equipment;

(22) each relay station receives the Frame of each WIFI equipment radio broadcasting, selects first three relay station from big to small according to the signal strength values RSSI receiving;

(23) determine WIFI equipment to be positioned distance value r1, r2, r3 apart from these three relay stations according to signal strength values RSSI; Determine that WIFI equipment to be positioned can adopt following formula from the method for relay station distance value:

r=0.1*RSSI 2+10*RSSI+236

Wherein, r is distance value, and RSSI is signal strength indication value.

(24), respectively taking three relay stations as the center of circle, taking corresponding distance value r1, r2, r3 as the center of circle, three crossing points of circle are the position of WIFI equipment to be positioned.

The position of determining the crossing point of three circles adopts following formula:

( x - x 1 ) 2 + ( y - y 1 ) 2 = r 1 ( x - x 2 ) 2 + ( y - y 2 ) 2 = r 2 ( x - x 3 ) 2 + ( y - y 3 ) 2 = r 3

x y = 2 ( x 1 - x 3 ) 2 ( y 1 - y 3 ) 2 ( x 2 - x 3 ) 2 ( y 2 - y 3 ) - 1 x 1 2 - x 3 2 + y 1 2 - y 3 2 + r 3 2 - r 1 2 x 2 2 - x 3 2 + y 2 2 - y 3 2 + r 3 2 - r 2 2

Wherein, the position of crossing point is (x, y), and it is (x that signal strength indication value RSSI selects first three relay station coordinate from big to small 1, y 1), (x 2, y 2), (x 3, y 3), the distance of the crossing above-mentioned relay station of WIFI equipment distance is respectively r 1, r 2, r 3.

Embodiment bis-

The position that the localization method that is step (2) from embodiment mono-different detects and proofreaies and correct same WIFI equipment with three above relay stations, the position that each relay station detects WIFI equipment can adopt several different methods, and for example each relay station also can adopt the position of the each WIFI equipment of phase difference detection of wireless signal.Multiple relay stations are proofreaied and correct according to the WIFI device location detecting and are accurately located.

In addition relay station can also adopt other principles and method to the location of WIFI equipment, and relevant location algorithm research is very ripe at present, and the application is not described further at this.

Embodiment tri-

As shown in Figure 5, the WIFI device positioning and tracing method for retail trade of the present invention, the data analysis that step (3) is carried out can be for the management of client's flow of the people, specifically comprises the steps:

(31) detect each relay station WIFI number of devices around;

(32) determine stream of people's situation of this regional channel according to each relay station WIFI number of devices around;

(33) calculate shopping guide's communication chart according to stream of people's situation in each relay station region, this region shopping guide's communication chart is presented on screen or sends on each WIFI equipment.

Preferably, the WIFI device positioning and tracing method for retail trade of the present invention, step (33) also comprises afterwards:

(34) whether the WIFI number of devices that judges regional transfinites, and if so, warns at the display in the region of transfiniting, or sends alert messages to each WIFI equipment in this region.

Embodiment tetra-

As shown in Figure 6, the WIFI device positioning and tracing method for retail trade of the present invention, the data analysis that step (3) is carried out can be to sell quantitative statistics for each period of retail trade, specifically comprises the steps:

(31) detect each relay station WIFI number of devices around;

(32) add up and store WIFI equipment in setting-up time and occur maximum regions and maximum time period of WIFI equipment;

(33) add up and store WIFI number of devices in setting regions and WIFI equipment in maximum time period of this region quantity.

Embodiment five

As shown in Figure 7, the WIFI device positioning and tracing method for retail trade of the present invention, the data analysis that step (3) is carried out can, for the theft management in market, specifically comprise the steps:

(31) judge whether anti-theft modes is triggered, if so, proceed to next step, if not, proceed to step (34);

(32) detect and lose the WIFI device id that commodity district occurred in setting-up time;

(33) the inquiry suspicion customer database WIFI device id in steps whether (32) detect, if had, increase this client's suspicion degree, if not, ID is added to existing suspicion customer database, and the suspicion degree that this ID is set is 1;

(34) judge the WIFI equipment that whether has suspicion client ID in market, if had, according to suspicion degree monitoring suspicion client;

(35) judge whether to exit anti-theft modes, if otherwise return to step (31).

Embodiment six

As shown in Figure 8, the WIFI device positioning and tracing method for retail trade of the present invention, the data analysis that step (3) is carried out can send advertisement and sales promotion information targetedly for each region, specifically comprises the steps:

(31) detect each relay station WIFI equipment around;

(32) judge whether each relay station region has sales promotion information, if had, sales promotion information is sent on the WIFI equipment in this relay station region.

The above is the preferred embodiments of the present invention, is not limited to the present invention, to one skilled in the art, can have various modifications and variations.Within the spirit and scope of the present invention all, any amendment of making and be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.

Claims (14)

1. for a WIFI device locating and tracking system for retail trade, it is characterized in that, comprising:
Database, for stores customer information and data analysis information;
Server, is connected with described database and multiple relay station, for according to relay station, WIFI equipment being positioned and analyzed, and described Customer Information and data analysis information is stored in database;
Multiple relay stations that contain WIFI link block, are connected with described server, and each relay station connects each WIFI equipment within the scope of region by WIFI, and measure the position of described WIFI equipment;
Multiple WIFI equipment that retail trade application program is installed.
2. the WIFI device locating and tracking system for retail trade as claimed in claim 1, is characterized in that, the distance between the described adjacent relay station that contains WIFI link block is 10 to 50 meters.
3. the WIFI device locating and tracking system for retail trade as claimed in claim 1, is characterized in that, described WIFI equipment is mobile phone, notebook, panel computer or other electronic equipments with WIFI link block.
4. for a WIFI device positioning and tracing method for retail trade, it is characterized in that, be included in the following steps that loop in the working time:
(1) the WIFI equipment in each relay station search compass of competency;
(2) position of each WIFI equipment and the residence time are sent to server by each relay station;
(3) server carries out data analysis according to the position of each WIFI equipment and the residence time, and is stored in database.
5. the WIFI device positioning and tracing method for retail trade as claimed in claim 4, is characterized in that, step (2) further comprises:
(21) Frame of self ID is carried out periodic broadcast by each WIFI equipment;
(22) each relay station receives the Frame of each WIFI equipment radio broadcasting, selects first three relay station from big to small according to the signal strength values RSSI receiving;
(23) determine WIFI equipment to be positioned distance value r1, r2, r3 apart from these three relay stations according to signal strength values RSSI;
(24), respectively taking three relay stations as the center of circle, taking corresponding distance value r1, r2, r3 as the center of circle, three crossing points of circle are the position of WIFI equipment to be positioned.
6. the WIFI device positioning and tracing method for retail trade as claimed in claim 5, is characterized in that, determines that WIFI equipment to be positioned adopts following formula from the method for relay station distance value in step (23):
r=0.1*RSSI 2+10*RSSI+236
Wherein, r is distance value, and RSSI is signal strength indication value.
7. the WIFI device positioning and tracing method for retail trade as claimed in claim 6, is characterized in that, determines that the position of the crossing point of three circles adopts following formula in step (24):
( x - x 1 ) 2 + ( y - y 1 ) 2 = r 1 ( x - x 2 ) 2 + ( y - y 2 ) 2 = r 2 ( x - x 3 ) 2 + ( y - y 3 ) 2 = r 3
x y = 2 ( x 1 - x 3 ) 2 ( y 1 - y 3 ) 2 ( x 2 - x 3 ) 2 ( y 2 - y 3 ) - 1 x 1 2 - x 3 2 + y 1 2 - y 3 2 + r 3 2 - r 1 2 x 2 2 - x 3 2 + y 2 2 - y 3 2 + r 3 2 - r 2 2
Wherein, the position of crossing point is (x, y), and it is (x that signal strength indication value RSSI selects first three relay station coordinate from big to small 1, y 1), (x 2, y 2), (x 3, y 3), the distance of the crossing above-mentioned relay station of WIFI equipment distance is respectively r 1, r 2, r 3.
8. the WIFI device positioning and tracing method for retail trade as claimed in claim 4, is characterized in that, the position that step (2) detects and proofreaies and correct same WIFI equipment with three above relay stations.
9. the WIFI device positioning and tracing method for retail trade as claimed in claim 8, is characterized in that, the each relay station of step (2) adopts the position of the each WIFI equipment of phase difference detection of wireless signal.
10. the WIFI device positioning and tracing method for retail trade as claimed in claim 4, is characterized in that, step (3) further comprises the steps:
(31) detect each relay station WIFI number of devices around;
(32) determine stream of people's situation of this regional channel according to each relay station WIFI number of devices around;
(33) calculate shopping guide's communication chart according to stream of people's situation in each relay station region, this region shopping guide's communication chart is presented on screen or sends on each WIFI equipment.
The 11. WIFI device positioning and tracing methods for retail trade as claimed in claim 10, is characterized in that, step (33) also comprises afterwards:
(34) whether the WIFI number of devices that judges regional transfinites, and if so, warns at the display in the region of transfiniting, or sends alert messages to each WIFI equipment in this region.
The 12. WIFI device positioning and tracing methods for retail trade as claimed in claim 4, is characterized in that, step (3) further comprises the steps:
(31) detect each relay station WIFI number of devices around;
(32) add up and store WIFI equipment in setting-up time and occur maximum regions and maximum time period of WIFI equipment;
(33) add up and store WIFI number of devices in setting regions and WIFI equipment in maximum time period of this region quantity.
The 13. WIFI device positioning and tracing methods for retail trade as claimed in claim 4, is characterized in that, step (3) further comprises the steps:
(31) judge whether anti-theft modes is triggered, if so, proceed to next step, if not, proceed to step (34);
(32) detect and lose the WIFI device id that commodity district occurred in setting-up time;
(33) the inquiry suspicion customer database WIFI device id in steps whether (32) detect, if had, increase this client's suspicion degree, if not, ID is added to existing suspicion customer database, and the suspicion degree that this ID is set is 1;
(34) judge the WIFI equipment that whether has suspicion client ID in market, if had, according to suspicion degree monitoring suspicion client;
(35) judge whether to exit anti-theft modes, if otherwise return to step (31).
The 14. WIFI device positioning and tracing methods for retail trade as claimed in claim 4, is characterized in that, step (3) further comprises the steps:
(31) detect each relay station WIFI equipment around;
(32) judge whether each relay station region has sales promotion information, if had, sales promotion information is sent on the WIFI equipment in this relay station region.
CN201310633033.5A 2013-11-22 2013-11-22 WIFI device positioning tracking system and method CN104036411A (en)

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CN105050037A (en) * 2015-06-10 2015-11-11 北京智慧图科技有限责任公司 Method and apparatus for acquiring waiting time length
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CN105117767A (en) * 2015-08-07 2015-12-02 西安诺瓦电子科技有限公司 Display screen attention statistic method and system
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CN105898685A (en) * 2016-06-02 2016-08-24 山东有人信息技术有限公司 WIFI device positioning methods applicable to small region
CN106131176A (en) * 2016-07-04 2016-11-16 北京佳阳科技有限公司 A kind of processing method of service role
CN106792456A (en) * 2016-12-21 2017-05-31 浙江省公众信息产业有限公司 Data analysis system and method
CN107153886A (en) * 2017-03-31 2017-09-12 深圳市亿兆互联技术有限公司 A kind of customer's localization method for market layout optimization
CN107105020A (en) * 2017-04-06 2017-08-29 苏州易泰勒电子科技有限公司 A kind of communication means of electronic bin tag system
CN107682810A (en) * 2017-09-30 2018-02-09 广东博媒广告传播有限公司 A kind of lamp box advertisement traffic probe system
CN108090493A (en) * 2017-11-15 2018-05-29 南京光普信息技术有限公司 It is a kind of based on wifi positioning into shop customer data statistical method
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