CN112132381A - Urban intelligent advertisement and propaganda cloud platform and use method thereof - Google Patents
Urban intelligent advertisement and propaganda cloud platform and use method thereof Download PDFInfo
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Abstract
The invention relates to the technical field of smart city construction, in particular to a city intelligent advertisement and publicity cloud platform and a using method thereof. The intelligent advertisement and publicity cloud platform for the city and the use method thereof comprise an information acquisition and distribution end, a network transmission part, a cloud storage layer and an intelligent control part, wherein the cloud storage layer comprises enterprise information, electronic advertisement resource information, government announcement information, enterprise advertisement information and other information, the intelligent control part comprises intelligent abnormal information identification, intelligent early warning alarm, unified distribution information management and big data comprehensive analysis, the information acquisition and distribution end is connected with the cloud storage layer through the network transmission part, and the intelligent control part is connected with the cloud storage layer and the information acquisition and distribution end through the network transmission part. The invention is particularly important for the standardized management and the full utilization of electronic advertisement resources.
Description
Technical Field
The invention relates to the technical field of smart city construction, in particular to a city intelligent advertisement and publicity cloud platform and a using method thereof.
Background
In the process of city construction and development, different types of enterprises build various electronic billboards in order to increase propaganda of enterprise brands and products, most of the electronic billboards can be controlled by a rear-end computer to customize contents required to be displayed on the billboard, and a part of electronic systems at the rear end of the billboard support a remote network for control, so that convenient and fast means are provided for daily advertisement and propaganda of merchants and enterprises. However, there are difficulties and short boards in management and utilization, which are mainly reflected in the following aspects:
first, government public welfare advertisements, policy promulgation and emergency pushing lack effective and intuitive means, and currently, the method mainly takes banner making and posters as main purposes, even places with electronic advertisements need to go to enterprises one by one to negotiate requirements, so that the efficiency is low and the cost is high;
secondly, the advertisement screens and the advertisement contents of enterprises and merchants cannot be supervised in real time, are administrative and cannot be managed uniformly, and illegal information release cannot be supervised;
and thirdly, the utilization rate of partial electronic advertisement resources is low, the advertisement screen is played in turn, the pertinence is poor, the effect is poor, and the phenomenon of disturbing residents exists in some cases.
Fourthly, the skynet project is not completely covered in the crowded places, the safety monitoring in public places has blind areas and lack of monitoring, and the skynet is mainly on roads and lacks of monitoring in the internal areas of businesses;
fifthly, the interactivity is poor, the push can be carried out only in one direction, and the interactive design (such as true situation whiting, independent advertisement, temporary affairs such as finding lost people and the like) is lacked for the internal requirements of the user crowd.
The invention conception is as follows: the electronic advertisement resource of the city is an indispensable important resource reflecting the standardization, vitality and culture, colorful and various charm of the city management. Along with the construction of smart cities, the standardized management and the full utilization of electronic advertisement resources become an important construction content. Therefore, it is necessary to uniformly manage various electronic advertisement resources in a city by an informatization means, effectively supervise the various electronic advertisement resources while fully utilizing the electronic advertisement resources, realize the standard and safe operation of the electronic advertisement resources, fully promote the urban vitality, show the urban charm, provide more scientific and effective management means and decision-making basis for urban managers, and effectively support the construction of smart cities.
Disclosure of Invention
In order to solve the problems, the invention provides a city intelligent advertisement and publicity cloud platform and a using method thereof.
The technical scheme adopted by the invention for solving the technical problems is as follows: the intelligent city advertising and propaganda cloud platform comprises an information acquisition and distribution end, a network transmission part, a cloud storage layer and an intelligent control part, wherein the cloud storage layer comprises enterprise information, electronic advertising resource information, government announcement information, enterprise advertising information and other information, the intelligent control part comprises intelligent abnormal information identification, intelligent early warning alarm, unified distribution information management and big data comprehensive analysis, the information acquisition and distribution end is connected with the cloud storage layer through the network transmission part, and the intelligent control part is connected with the cloud storage layer and the information acquisition and distribution end through the network transmission part. As an optimization, the information acquisition and release end comprises an electronic billboard, a camera, an emergency broadcast, a local storage, a mobile phone and a computer, wherein the electronic billboard, the emergency broadcast, the mobile phone and the computer are provided with information acquisition pages, and the electronic billboard is provided with a two-dimensional code.
As optimization, the network transmission part comprises optical fibers, 4G/5G and WIFI.
A using method of a city intelligent advertisement and publicity cloud platform comprises the city intelligent advertisement and publicity cloud platform of claims 1-3, and comprises the following using steps:
s1, registering basic information, namely registering related information through an information acquisition and distribution end information acquisition page;
s2: the standard interface specification is that government related departments are combined with technical research departments to make detailed interface specifications of various electronic billboards, including interface specifications of a network transmission part, interface specifications of a cloud storage layer, interface specifications of an intelligent control layer and the like, so as to ensure that information acquisition and release ends of enterprises can be effectively integrated and supervised;
s3: real-time state monitoring, wherein the urban intelligent advertisement and publicity cloud platform automatically scans the information acquisition and release end at regular intervals, updates and checks the information on each electronic billboard, automatically captures related information on a cloud storage layer for storage if the information is updated, and simultaneously can monitor the state of each electronic billboard, such as closing, opening, damage and the like;
s4: intelligent information identification, wherein an intelligent information identification model is established by a city intelligent advertisement and publicity cloud platform through big data model training, sensitive word identification, picture identification and the like, the information of each supervised latest electronic billboard is identified, and the issued content is identified, including the type and the category of the information, whether the main advertisement content has violation and illegal phenomena, and if the violation and illegal information exists, the information shielding and the electronic billboard closing can be automatically carried out;
s5: intelligent abnormal alarm, on the basis of S4, when illegal and illegal information is released, the urban intelligent advertisement and the propaganda cloud platform remotely and automatically close related equipment and alarm at the same time, alarm information is automatically pushed to related urban management personnel, enterprises to which electronic advertising boards belong and information publisher terminals, and the alarm information is recorded and marked to keep evidences;
s6: the method comprises the steps that information is released and managed in a unified mode, a city intelligent advertisement and publicity cloud platform provides a unified information release interface for relevant government departments, the relevant government departments release policy, announcement and emergency information related to the city intelligent advertisement and publicity cloud platform, the city intelligent advertisement and publicity cloud platform is displayed in different modes according to the content and type of the information and according to different types of information acquisition and release ends, the display time and frequency, the valid period, the priority level and the release range can be set, and after approval is submitted and confirmed, the electronic advertising board is played and displayed in a rolling mode;
s7, releasing personal customized information, wherein the urban intelligent advertisement and publicity cloud platform automatically performs two-dimensional coding on the electronic billboard and displays the two-dimensional code on the electronic billboard, a person scans the two-dimensional code of the electronic billboard through a mobile phone program, inputs release information on a personal mobile phone, selects the range of the release information, pays according to prompts, waits for auditing, and automatically releases the related information to the corresponding electronic billboard by the platform according to the submitted related information;
s8: intelligent information push, namely performing intelligent information push on the electronic advertising board provided with the camera;
s9: intelligent charging management, wherein an advertisement information fee platform issued by an enterprise to which the electronic billboard belongs is not managed, and relevant information issued by a city intelligent advertisement and propaganda cloud platform except the enterprise is automatically transferred to an enterprise account by the platform according to the affiliation beneficiary of the used electronic billboard after a consumer pays;
as optimization, the related information comprises enterprise basic information, the type, the model, the installation position and the main application of the electronic billboard, whether the billboard is provided with a sound box or a video head or not, and a government department can carry out classification supervision according to the type, the place and the application information of different advertisement electronic screens.
Preferably, the mobile phone program in S7 includes APP, wechat applet and pay applet, the release information includes photos, short videos, texts and voices, and may be filled in or selected from the photos, the short videos, the texts and the voices, and the range of the release information includes resource numbers of the electronic billboards, the number of the electronic billboards, time for releasing the information, frequency for releasing the information and time length for releasing the information.
And for optimization, the information acquisition in the S8 comprises the steps of intelligently identifying the crowd, obtaining the interests and hobbies of related personnel through big data analysis, selecting the advertisement information in the urban intelligent advertisement and propaganda cloud platform for directional pushing, and automatically closing the related electronic billboard at night or when no person exists.
As an optimization, the city intelligent advertisement and publicity cloud platform in S9 may automatically deduct the maintenance, upgrade and management costs of the city intelligent advertisement and publicity cloud platform.
The whole beneficial effect of this scheme is: a city intelligent advertisement and publicity cloud platform and a use method thereof have the following functions and advantages: 1. public service advertisement and policy propaganda function: the whole platform provides monitoring, supervision and use functions for government related departments. Relevant public welfare advertisements, relevant policy propaganda and broadcasting, relevant activities dominated by the government and the like can be put on each electronic advertising board by the government relevant department through the urban intelligent advertisements and the propaganda cloud platform.
2. The city intelligent advertisement and the propaganda cloud platform provide interfaces for public security and emergency departments of government departments, and can directly release related emergency notice, emergency drilling, emergency person seeking and starting, wanted person information playing, disaster guiding information and the like by the city intelligent advertisement and the propaganda cloud platform, and the emergency handling capacity of the public is improved by matching emergency broadcasting.
3. The high-definition advertising board has the advantages that the high-definition camera function of the electronic advertising board is used for automatically identifying related personnel information in public places, finding out illegal personnel such as dangers and wanted people, automatically early warning and alarming are conducted, and the alarming information is pushed to terminals of related departments of the government in real time. And through comprehensive monitoring, the position information of the personnel is determined so as to guide relevant departments to directly catch up on the spot through a mobile phone terminal, and the method becomes important supplement and improvement of the skynet function.
4. The intelligent supervision function is used for intelligently identifying and early warning various kinds of played advertisements and various kinds of issued information, including information issued by individuals, markets, merchants and the like, and automatically pushing the information to relevant departments of the government to predict and alarm if illegal information exists, and the information can be remotely and directly recorded, deleted or shielded and punished after verification.
5. The traditional advertisement function and the intelligent advertisement screen can complete the traditional advertisement pushing business, and merchants define the content and the playing mode of the electronic advertisement screen according to the requirements, wherein the content and the playing mode comprise the circulating rolling playing of advertisements, the displaying of static advertisement pages, the propaganda of related promotion and promotion activities, the dynamic news of products, the propaganda of enterprises and the like.
6. The system has the advantages that the system has a directional pushing function, in the time or space condition that people are not dense relatively, basic information of the people can be identified through the intelligent advertisement and propaganda cloud platform in the whole city, including ages, sexes, occupation reflected by dressing and the like, and advertisement information which is possibly interested is pushed by combining information such as current weather, seasons, festivals, positions of advertisement screens and the like, such as fitness equipment pushed by young people and a fitness center, the children have push training information accompanied by parents, the young girls push information such as clothes and cosmetics, and the old push related health care article information.
7. The system has the advantages that the system has an independent advertisement interaction function, free group users can provide certifiable company or personal information by scanning the related two-dimensional code information of the electronic display board, after intelligent certification, the related advertisement information including pictures, image data and the like is uploaded on a terminal (a computer, a mobile phone and the like), after payment certification, the system intelligently audits the related information, after audit, the related information is released on an advertisement screen in a specified range, and advertisement cost can be priced according to the number of the released screens, time, playing frequency and the like.
8. And the service function is customized independently, and the personal user can play the personal service by scanning the two-dimensional code of the electronic display board and walking a related simple program. Including personal seeking, tour enlightenment, personal renting, trading advertisement, personal deep-seated (suitable for the current young), personal congratulation, etc. After the identity authentication, the individual uploads related pictures, PPT or movie and television data through the terminal, and after the intelligent verification content is legal, the individual plays the data on a related advertisement screen after confirming the payment of the fee.
9. The intelligent auxiliary function and the intelligent closing function are used for automatically closing the advertisement screen when the video head is used for monitoring an unmanned state, and automatically starting playing when people are monitored, so that the energy-saving effect is achieved.
10. The big data analysis assists the decision-making function, provides different public occasion gathering personnel characteristics, gathering time characteristics and the like for relevant government management departments, and provides a more scientific basis management scheme for emergency disposal, public security, holiday management and the like of relevant functional occasions; the method provides big data analysis for managers in places where commercial users, shopping malls and related personnel are concentrated, analyzes the crowd analysis of related characteristics, and provides service for better sales strategies.
The invention has obvious promotion effect on the standardized management of the urban electronic advertisement resources and solves the problems of the existing distributed and unordered management of the electronic advertisement resources. Through platform construction and application, a city manager can effectively monitor and utilize various electronic advertisement resources in a unified way, prevent the release of various illegal information, and improve the utilization rate and commercial application value of the electronic advertisement resources. The platform not only can promote the city to the management level and the efficiency of electronic advertising resource, also can assist wisdom city overall image promotion and cultural construction simultaneously, has extremely extensive spreading value.
Drawings
Fig. 1 is a general framework diagram of the present invention.
The system comprises an information acquisition and distribution end 1, a network transmission part 2, a cloud storage layer 3, an intelligent control part 4 and a cloud storage layer.
Detailed Description
As shown in fig. 1, the urban intelligent advertisement and publicity cloud platform comprises an information acquisition and distribution end 1, a network transmission part 2, a cloud storage layer 3 and an intelligent control part 4, wherein the cloud storage layer 3 comprises enterprise information, electronic advertisement resource information, government announcement information, enterprise advertisement information and other information, the intelligent control part 4 comprises intelligent abnormal information identification, intelligent early warning and alarming, unified distribution information management and big data comprehensive analysis, the information acquisition and distribution end 1 is connected with the cloud storage layer 3 through the network transmission part 2, and the intelligent control part 4 is connected with the cloud storage layer 3 and the information acquisition and distribution end 1 through the network transmission part 2. The information acquisition and release layer is mainly provided with corresponding hardware equipment matched with related departments of enterprises or governments, and the enterprises or related users can locally control or release information of electronic billboards belonging to or rented by the enterprises or related users; the network transmission layer supports multiple information transmission modes, and transmits the information of each electronic billboard, including basic information, dynamically issued information and the like, to a cloud platform uniformly managed by the government in real time; the cloud storage layer mainly provides a storage space with enough capacity for storing various related information; the intelligent control layer is provided for government administration departments, is used for uniformly managing and controlling electronic advertisement resources, and provides a big data analysis function for auxiliary decision of managers. The information issued by each merchant, individual or related advertising screen is uniformly stored, analyzed and processed on the city cloud platform, and intelligent real-time monitoring is carried out to prevent illegal information from being played. The information acquisition and distribution end 1 comprises an electronic billboard, a camera, an emergency broadcast, a local storage, a mobile phone and a computer, wherein the electronic billboard, the emergency broadcast, the mobile phone and the computer are provided with information acquisition pages, and the electronic billboard is provided with two-dimensional codes. The screen type of the mobile phone can be flexibly customized, such as a wall-mounted screen, a floor-mounted screen, a large outdoor installation screen, an independent outdoor small screen and the like, and the mobile phone is suggested to contain voice and emergency broadcasting and can be matched according to the actual surrounding environment. The camera can be integrated with the screen, can also independently form a complete set and link with the electronic screen at the background through a unified interface and a network, and is formed a complete set according to the requirement. The personnel information collected by the camera and various kinds of advertisement information are comprehensively analyzed and calculated, personnel and crowd characteristics, advertisement information characteristics and the like are identified, and a basis is provided for assisting management personnel in making decisions, early warning and alarming.
And numbering, identifying and remote state identifying, monitoring, playing content monitoring and the like are adopted for all electronic billboards, cameras and emergency broadcasts by adopting the Internet of things technology. Through big data calculation and research and study of related models, related functions are automatically completed in advertisement pushing, early warning and alarming, advertisement content monitoring, intelligent processing of advertisement services and the like.
The network transmission part 2 comprises optical fibers, 4G/5G and WIFI. The existing internet technology is utilized to link all electronic billboards and cameras by utilizing a unified standard interface for information transmission.
The using method of the urban intelligent advertisement and publicity cloud platform comprises the following steps:
s1, registering basic information, namely registering related information through an information acquisition and distribution end 1 information acquisition page;
s2: the standard interface specification, which is to make detailed interface specifications of various electronic billboards by combining government related departments with technical research departments, comprises a network transmission part 2 interface specification, a cloud storage layer 3 interface specification, an intelligent control layer interface specification and the like so as to ensure that the information acquisition and distribution end 1 of each enterprise can be effectively integrated and supervised;
s3: real-time state monitoring, wherein the urban intelligent advertisement and publicity cloud platform automatically scans the information acquisition and distribution end 1 at regular intervals, updates and checks the information on each electronic billboard, automatically captures related information on the cloud storage layer 3 for storage if the information is updated, and simultaneously can monitor the state of each electronic billboard, such as closing, opening, damage and the like;
s4: intelligent information identification, wherein an intelligent information identification model is established by a city intelligent advertisement and publicity cloud platform through big data model training, sensitive word identification, picture identification and the like, the information of each supervised latest electronic billboard is identified, and the issued content is identified, including the type and the category of the information, whether the main advertisement content has violation and illegal phenomena, and if the violation and illegal information exists, the information shielding and the electronic billboard closing can be automatically carried out;
s5: the intelligent abnormity warning method comprises the steps that on the basis of S4, when violation and illegal information is released, the urban intelligent advertisement and the propaganda cloud platform remotely and automatically close related equipment and give an alarm at the same time, and the alarm information is automatically pushed to related urban management personnel, enterprises to which electronic advertising boards belong and information publisher terminals, and is recorded and traceed, so that evidence is left for pursuing after affairs;
s6: the method comprises the steps that information is released and managed in a unified mode, a city intelligent advertisement and publicity cloud platform provides a unified information release interface for relevant government departments, the relevant government departments release policy, announcement and emergency information related to the city intelligent advertisement and publicity cloud platform, the city intelligent advertisement and publicity cloud platform is displayed in different modes according to the content and type of the information and different types of information acquisition and distribution terminals 1, the display time and frequency, the valid period, the priority level and the distribution range can be set, and after approval is submitted and confirmed, the electronic advertising board is played and displayed in a rolling mode;
s7, releasing personal customized information, wherein the urban intelligent advertisement and publicity cloud platform automatically performs two-dimensional coding on the electronic billboard and displays the two-dimensional code on the electronic billboard, a person scans the two-dimensional code of the electronic billboard through a mobile phone program, inputs release information on a personal mobile phone, selects the range of the release information, pays according to prompts, waits for auditing, and automatically releases the related information to the corresponding electronic billboard by the platform according to the submitted related information;
s8: intelligent information push, namely performing intelligent information push on the electronic advertising board provided with the camera;
s9: intelligent charging management, wherein an advertisement information fee platform issued by an enterprise to which the electronic billboard belongs is not managed, and relevant information issued by a city intelligent advertisement and propaganda cloud platform except the enterprise is automatically transferred to an enterprise account by the platform according to the affiliation beneficiary of the used electronic billboard after a consumer pays;
the related information comprises enterprise basic information, the type, the model, the installation position and the main application of the electronic billboard, whether the billboard is provided with a sound box or a video head or not, and a government department can carry out classification supervision according to the type, the place and the application information of different advertisement electronic screens.
The mobile phone program in the S7 comprises an APP, a WeChat small program and a Paobao small program, the release information comprises photos, short videos, characters and voices and can be filled in or selected, and the range of the release information comprises resource numbers of the electronic billboards, the number of the electronic billboards, the time for releasing the information, the frequency for releasing the information and the time length for releasing the information.
S8, the information collection includes the intelligent identification of the crowd, the interest and hobby of the relevant people are obtained through big data analysis, the urban intelligent advertisement and the advertisement information in the propaganda cloud platform are selected for directional pushing, and the relevant electronic billboard is automatically closed at night or when no person is in the night.
And in the S9, the maintenance, upgrading and management cost of the city intelligent advertisement and publicity cloud platform can be automatically deducted by the city intelligent advertisement and publicity cloud platform.
The above embodiments are only specific cases of the present invention, and the protection scope of the present invention includes but is not limited to the product form and style of the above embodiments, and any city intelligent advertisement and promotion cloud platform and its using method according to the claims of the present invention and any suitable changes or modifications thereof by those of ordinary skill in the art shall fall within the protection scope of the present invention.
Claims (7)
1. City intelligent advertisement and propaganda cloud platform, its characterized in that: the intelligent cloud storage system comprises an information acquisition and distribution end, a network transmission part, a cloud storage layer and an intelligent control part, wherein the cloud storage layer comprises enterprise information, electronic advertisement resource information, government announcement information, enterprise advertisement information and other information, the intelligent control part comprises intelligent abnormal information identification, intelligent early warning and alarming, unified distribution information management and big data comprehensive analysis, the information acquisition and distribution end is connected with the cloud storage layer through the network transmission part, and the intelligent control part is connected with the cloud storage layer and the information acquisition and distribution end through the network transmission part.
2. The city intelligent advertising and promotion cloud platform of claim 1, wherein: the information acquisition and release end comprises an electronic billboard, a camera, emergency broadcasting, local storage, a mobile phone and a computer, wherein information acquisition pages are arranged on the electronic billboard, the emergency broadcasting, the mobile phone and the computer, and two-dimensional codes are arranged on the electronic billboard.
3. The city intelligent advertising and promotion cloud platform of claim 1, wherein: the network transmission part comprises optical fibers, 4G/5G and WIFI.
4. The use method of the urban intelligent advertisement and publicity cloud platform is characterized by comprising the following steps: the urban intelligent advertisement and publicity cloud platform comprises the following steps:
s1, registering basic information, namely registering related information through an information acquisition and distribution end information acquisition page;
s2: the standard interface specification is that government related departments are combined with technical research departments to make detailed interface specifications of various electronic billboards, including interface specifications of a network transmission part, interface specifications of a cloud storage layer, interface specifications of an intelligent control layer and the like, so as to ensure that information acquisition and release ends of enterprises can be effectively integrated and supervised;
s3: real-time state monitoring, wherein the urban intelligent advertisement and publicity cloud platform automatically scans the information acquisition and release end at regular intervals, updates and checks the information on each electronic billboard, automatically captures related information on a cloud storage layer for storage if the information is updated, and simultaneously can monitor the state of each electronic billboard, such as closing, opening, damage and the like;
s4: intelligent information identification, wherein an intelligent information identification model is established by a city intelligent advertisement and publicity cloud platform through big data model training, sensitive word identification, picture identification and the like, the information of each supervised latest electronic billboard is identified, and the issued content is identified, including the type and the category of the information, whether the main advertisement content has violation and illegal phenomena, and if the violation and illegal information exists, the information shielding and the electronic billboard closing can be automatically carried out;
s5: the intelligent abnormity warning method comprises the steps that on the basis of S4, when violation and illegal information is released, the urban intelligent advertisement and the propaganda cloud platform remotely and automatically close related equipment and give an alarm at the same time, and the alarm information is automatically pushed to related urban management personnel, enterprises to which electronic advertising boards belong and information publisher terminals, and is recorded and traceed, so that evidence is left for pursuing after affairs;
s6: the method comprises the steps that information is released and managed in a unified mode, a city intelligent advertisement and publicity cloud platform provides a unified information release interface for relevant government departments, the relevant government departments release policy, announcement and emergency information related to the city intelligent advertisement and publicity cloud platform, the city intelligent advertisement and publicity cloud platform is displayed in different modes according to the content and type of the information and according to different types of information acquisition and release ends, the display time and frequency, the valid period, the priority level and the release range can be set, and after approval is submitted and confirmed, the electronic advertising board is played and displayed in a rolling mode;
s7, releasing personal customized information, wherein the urban intelligent advertisement and publicity cloud platform automatically performs two-dimensional coding on the electronic billboard and displays the two-dimensional code on the electronic billboard, a person scans the two-dimensional code of the electronic billboard through a mobile phone program, inputs release information on a personal mobile phone, selects the range of the release information, pays according to prompts, waits for auditing, and automatically releases the related information to the corresponding electronic billboard by the platform according to the submitted related information;
s8: intelligent information push, namely performing intelligent information push on the electronic advertising board provided with the camera;
s9: intelligent charging management, wherein an advertisement information fee platform issued by an enterprise to which the electronic billboard belongs is not managed, and relevant information issued by a city intelligent advertisement and propaganda cloud platform except the enterprise is automatically transferred to an enterprise account by the platform according to the affiliation beneficiary of the used electronic billboard after a consumer pays;
the method for using the city intelligent advertising and publicizing cloud platform of claim 4, wherein: the related information comprises enterprise basic information, the type, the model, the installation position and the main application of the electronic billboard, whether the billboard is provided with a sound box or a video head or not, and a government department can carry out classification supervision according to the type, the place and the application information of different advertisement electronic screens.
5. The method for using the city intelligent advertising and publicizing cloud platform of claim 4, wherein: the mobile phone program in the S7 comprises an APP, a WeChat small program and a Paobao small program, the release information comprises photos, short videos, characters and voices and can be filled in or selected, and the range of the release information comprises resource numbers of the electronic billboards, the number of the electronic billboards, the time for releasing the information, the frequency for releasing the information and the time length for releasing the information.
6. The method for using the city intelligent advertising and publicizing cloud platform of claim 4, wherein: s8, the information collection includes the intelligent identification of the crowd, the interest and hobby of the relevant people are obtained through big data analysis, the urban intelligent advertisement and the advertisement information in the propaganda cloud platform are selected for directional pushing, and the relevant electronic billboard is automatically closed at night or when no person is in the night.
7. The method for using the city intelligent advertising and publicizing cloud platform of claim 4, wherein: and in the S9, the maintenance, upgrading and management cost of the city intelligent advertisement and publicity cloud platform can be automatically deducted by the city intelligent advertisement and publicity cloud platform.
Priority Applications (1)
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| CN112634797A (en) * | 2020-12-31 | 2021-04-09 | 上海麦景广告有限公司 | Advertisement propaganda system with health information prompt facility |
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Application publication date: 20201225 |