CN202600776U - Intelligent networked multimedia information distribution and control system - Google Patents
Intelligent networked multimedia information distribution and control system Download PDFInfo
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- CN202600776U CN202600776U CN 201220117762 CN201220117762U CN202600776U CN 202600776 U CN202600776 U CN 202600776U CN 201220117762 CN201220117762 CN 201220117762 CN 201220117762 U CN201220117762 U CN 201220117762U CN 202600776 U CN202600776 U CN 202600776U
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Abstract
The utility model relates to a display screen information distribution control method, and particularly to an 'intelligent networked multimedia information distribution and control system' capable of realizing bilateral interaction between media information distributers and media audiences through the Internet. The intelligent networked multimedia information distribution and control system is established by adding an 'intelligent feedback system' in a 'networked multimedia information distribution and control system'. 'Video probes' are installed inside or at positions adjacent to LED display screens of terminals in various places to collect reactions of the media audiences. The video probes continuously collects movement state trajectories of passing pedestrians, then useful information is automatically screened out through 'video image analyzing and processing software' installed inside the display screens, fed and sent back to a 'central control system' after being compressed and packed, comprehensive analysis and processing is carried out through 'media audience attention analysis software', and related adjustment information is then sent to the display screens of 'the terminals in various places' for playing information adjusting.
Description
Technical field:
The present invention relates to the method for one type of display information issue control, be particularly related to a kind of " the intelligent issue of networking multimedia messages control system " that can realize two-way interaction between media information publisher and the media audiences through the internet.
Background technology:
The LED screen is as the mobile audient's of reply up-to-date advertizing means; Receive each big medium operator and advertiser's favor day by day, be widely used in places, space such as business premises, supermarket, market, pharmacy of hospital, school campus, public transport vehicle-mounted, subway, high ferro, aviation.To satisfy the demand of audient, advertiser, information and entertainment service merchant comprehensively; Just must be strict with correlativity, controllability, instantaneity and the simplicity of media information; Must be on the basis of accurately prediction audient and demand thereof, the broadcast content and the broadcast time of all display terminals are carried out strategyization control accurately.Characteristic based on trans-regional distributed deployment of new media and complicated applications environment; This be unable to do without the Digital Media Broadcast Control platform of a unified interconnected management of complete realization and the control of classification subregion; The platform of Broadcast Control simultaneously need be supported all main flow display terminals of polymerization; Support comprises the various dimensions multi-source intelligence combination broadcast of video, audio frequency, picture and text, real-time information; Can utilize any perception whenever and wherever possible, measure, catch and transmit the equipment of audient's information, set up the digital environment of seamless integration.
Through so highly intelligent Broadcast Control platform and the digital environment of integrating comprehensively; Medium operator can be according to self-growth planning and to the judgement of each regional customer value, and which content information the science decision is broadcasted and how service support is provided to two ways.Accurately monitor various data through immanent intellectuality; The medium operator that implements digital environment can provide the monitoring report of rating to the advertiser; Follow the tracks of the process of marketing activity and check the result rapidly; Help the pointed marketing activity of the efficient enforcement of client, thereby show one's talent in the new media competitive environment of fragmentation.
Therefore through in original " multi-media display system ", increasing performances such as " the monitoring report of rating are provided to the advertiser "; Just can follow the tracks of the process of marketing activity and check the result rapidly; Help the pointed marketing activity of the efficient enforcement of client, also can accurately predict consumer and demand thereof, and then build a kind of unprecedented marketing and experience; Attract the consumer initiatively to participate in experiencing; Change into to the consumer seeks product from attempting to seek the consumer, thereby the reinforcement advertising effect reaches the effect that accurate advertisement is thrown in for product.
Through the LED display spreading advertisement information; Be at present in a kind of marketing methods that extensively adopt; And through cloud computing, adopt the method for networking cluster control; The synchronized transmission advertising messages are in thousands of LED displays in large, medium and small type cities up to a hundred, and carry out real-time synchronised automatic control and management, then are the technological meanses of up-to-date a, forefront.In existing product or technology, the report of this respect is also seldom arranged at present.
Have with " display screen intelligent management " patent documentation that the aspect is relevant at present both at home and abroad:
1. one Chinese patent application number is: " the novel bus intelligent scheduling mobile communication multimedia audiovisual equipment " of " 200420068238 ";
This patent has proposed a kind of novel bus intelligent scheduling mobile communication multimedia audiovisual equipment; It both can play various information and automatic broadcastings such as video display, news, advertisement, weather to the passenger; Can be driver and dispatcher again and carry out real-time information interchange, carry out a kind of technical scheme of real-time visual monitoring, intelligent dispatch management.
2. one Chinese patent application number is: " the high-power LED street lamp intelligent management control device " of " 201120094554 ";
This patent has proposed a kind of increase intelligent switch control on the basis that the switch that routinizes of road lamp power supply is controlled, and under the situation that does not influence use, reduces energy dissipation to greatest extent.Simultaneously, can let high-power LED street lamp carry out a kind of technical scheme of best illumination according to the actual state of road environment.
3. U.S. Patent number is: " US20080163644; US2009327073A1 " " INTELLIGENT ADVERTISING DISPLAY " (intelligent advertisement display screen) patent, this patent has proposed the display packing of a kind of computer-readable medium, system and intelligent advertisement.
Above patent does not all relate to about feeding back through crowd's situation situation of automatic detection statistics browse displays screen advertising message improves the correlation technique that quality is broadcast in the advertising message throwing.
Relevant medium report has:
1. be published in " outdoor LED giant-screen advertisement operation faces the challenge " of " Chinese advertisement engineering net " on August 10th, 2010;
2. be published in " outdoor LED display screen runs into the bottleneck in sectionalization market " of " Ali's net digest " on August 23rd, 2010;
3. " the Digital Media commercial value " delivered on the internet on October 8th, 2011.
Above-mentioned these medium report proposed unilateral ad information at present issue incompatibility modern market more and more need under some solve thinkings; Promptly need develop the feedback improvements pattern of a kind of information issuing unit and message pick-up crowd two-way interaction, realize the effect of precision marketing.
The exploitation present situation of external correlation technique: existing at present i3window company has issued " the smart screen solution " in the market; The report of spectators' numerical information can be provided; Be included in the preceding residence time of screen, and spectators' sex and the range of age information.Be in the stage of research and development at present, also still do not possess the performance of long-distance on-line issue control.
The product that " the intelligent issue of the networking multimedia messages control system " one type of having a mind to browse the multinomial information acquisition of spectators, analysis under complicated out of doors pedestrian's flow state yet do not arranged at present abroad.
This problem still is in the conception stage at home, because therefore multimedia messages institute's technical bottlenecks such as inevitably gateway, hyperchannel, big flow information be congested in carrying out wide area network transmission also all fail effectively to solve at present.
These patents that the above reaches and technology all do not relate to technology such as cluster control, networking issue and feedback of advertisement viewer attention rate information.
Summary of the invention:
The invention provides a kind of intelligent issue of the networking multimedia messages control system that can pass through the internet running; Both can be used for remote interaction formula advertisement distributing system, also can be used for issue in the government affairs work, management government affairs information as the use of disparate networks advertisement operators.It comprises the editor of advertising programme, and distribution is play, multiple functions such as management and statistics.Can control through the distribution of carrying out program and the terminal of Internet long, and have rich functions, show occasion with the information that adapts to different demands.
Except can being applied to LED large display screen place; " media audiences' attention-degree analysis system " in the native system also can be applied to separately can also be extended on the digitizing customer experience product on other media transmission products such as traditional guideboard, lamp box, single column, neon bulb, digital signage.
The technical solution adopted for the present invention to solve the technical problems is:
" the intelligent issue of networking multimedia messages control system " is made up of " central control system " and " terminal, various places " and one " WEB server "; Should " WEB server " carry out unified monitoring and management to all terminal, various places LED displays; And all media editings and file processing are unified in completion in " central control system "; The terminal LED display that is installed on various places only needs to enter the Internet, and can realize automatically and the communication of " WEB server " that all terminal LED displays can regularly feed back to server with current states automatically; And receive the various types of programs file and realize the self-timing broadcast.
The present invention increases " intelligent feedback system " to form in " networking multimedia messages issue control system "; Be somebody's turn to do " intelligent feedback system " by " video probe ", " video image analysis process software "; " media audiences' attention-degree analysis software " is formed; " video probe " is installed in the LED display inside, terminal or the close position of various places; Be used to gather media audiences' reaction, its meeting continuous acquisition is passed by pedestrian's motion state track, selects useful information through being installed in inner " video image analysis process software " Automatic sieve of display screen then; And compression packing back feedback sends it back " central control system " and carries out comprehensive analysis processing through " media audiences' attention-degree analysis software ", and relevant adjustment information can be redispatched subsequently and carried out the adjustment of broadcast information to " terminal, various places " display screen.
Screening in " terminal, various places " display screen is compressed the information that and also can be selected without network-feedback, but obtains through the method for regularly directly copying.
Basic technical scheme of the present invention is: through being installed on pedestrian's movement locus and the status information that each terminal display screen close position or inner camera probe acquisition and recording pass through or stay from this display screen the place ahead; And the input of this information is installed on the inner computer disposal system of display screen; Processing through " video image analysis process software "; Filter out valuable electronic digit Information Compression packing; Then this packets of information is imported computer again and carried out two kinds of approach of analyzing and processing and carry out the corresponding adjustment of media play key element through directly feeding back to the central control system analyzing and processing through the internet or fetching through manual regular copy, can media audiences' concern situation in time be fed back to the two-way interaction reaction pattern that the Play Control end adjusts accordingly thereby reach.
To the behavior information of collecting at arbitrary terminal display screen place, just can learn the attraction degree of concern of this terminal to the pedestrian through the quantity of information of a long period span being carried out statistical study.
Present software recognition technology can from electric video information, discern exactly the pedestrian the face when the camera probe towards; Can judge from general knowledge; The face in the face of panel of certain hour length is because of the concern to panel information towards major part, can statistical separate out the statistics of ratio and crowd's flow of crowd's attention rate thus.
" video concentrates summary " and technology such as " visual classification retrievals " have been adopted in processing to the large nuber of images video, have optimized the algorithm of mathematical model, can solve a Treatment Analysis difficult problem.
Can extract moving target through cutting apart prospect and background in pending video information, show with this convenient mode directly perceived of snapshot list; In video frequency abstract and snapshot list, for people or vehicle target, the frame of high bright display-object automatically; The time that display-object stops,, and support the user through clicking the target snapshot in the face of the angle orientation of display screen; Play the original video that front and back appear in target, perhaps the synthetic video of this goal activities and background.
The invention has the beneficial effects as follows:
No matter be to go up at home or abroad at present, advertizing is unidirectional always, and promptly advertisement publishers issue by all means; Whether the advertiser pays by all means, pay close attention to as for media audiences, and advertising results how on earth; Can't know then, also have no idea to know that propertyization is one by one incited somebody to action especially in following market; The big market of global interchange; The importance of advertisement is the accumulation of the amount of showing as no longer, the main input that will be presented as precision, the form that advertisement form inevitable trend two-way interactions such as display screen and digital signage exchange; Therefore this project is removed through direct the mode of installing on the product that dispatches from the factory is got a profit, can also the new market space be provided through the mode that on advertising media such as original display screen and digital signage, installs additional.
It is international advanced that this project has, and method that therefore can be through network selling etc. are pushed the international market rapidly to, strive a sizable market share.Also can realize and be converted into commercial value through modes such as technological cooperation, transfer of technology.
Description of drawings:
Fig. 1 is the system construction drawing of the intelligent issue of networking multimedia messages control system.
Fig. 2 is the information interaction synoptic diagram of intelligent feedback system.
Embodiment:
Fig. 1 is the system construction drawing of " the intelligent issue of networking multimedia messages control system "; " the intelligent issue of networking multimedia messages control system " is made up of " central control system " and " terminal, various places " and one " WEB server "; Should " WEB server " carry out unified monitoring and management to all terminal, various places LED displays; And all media editings and file processing are unified in completion in " central control system "; The terminal LED display that is installed on various places only needs to enter the Internet, and can realize automatically and the communication of " WEB server " that all terminal LED displays can regularly feed back to server with current states automatically; And receive the various types of programs file and realize the self-timing broadcast.Fig. 1 has represented system's operational scheme roughly, can therefrom recognize basic system structure mode of the present invention.
The present invention increases " intelligent feedback system " to form in " networking multimedia messages issue control system "; Be somebody's turn to do " intelligent feedback system " by " video probe ", " video image analysis process software "; " media audiences' attention-degree analysis software " is formed; " video probe " is installed in the LED display inside, terminal or the close position of various places; Be used to gather media audiences' reaction, its meeting continuous acquisition is passed by pedestrian's motion state track, selects useful information through being installed in inner " video image analysis process software " Automatic sieve of display screen then; And compression packing back feedback sends it back " central control system " and carries out comprehensive analysis processing through " media audiences' attention-degree analysis software ", and relevant adjustment information can be redispatched subsequently and carried out the adjustment of broadcast information to " terminal, various places " display screen.
Screening in " terminal, various places " display screen is compressed the information that and also can be selected without network-feedback, but obtains through the method for regularly directly copying.Just represented the design of this mode in the drawings under in the middle of the bottom two the screening compression block diagram.
All kinds of media files that are used for ad playing; Can when issuing program, upload on " WEB server " by the user; Also can upload on the independent media server in advance; Be " WEB server " dividing potential drop, even can be employed in the mode that a region server is set in certain building, realize the unified download function of the employed media file of all terminal LED displays in this zone.All these working methods all need not the setting of any complicacy, and can in the process of using, switch arbitrarily.
The present invention can support dual mode issue program, both can realize long-range issue program bag through network, also can under the state of no network, carry out craft copy issue program APMB package.Wherein use network remote issue program bag, need to select through the WEB management end software in the native system terminal LED display of appointment, selection needs the file program of issue, and last terminal LED display obtains information to begin to play automatically; If adopt manual distribution, then need the program bag be exported in the USB flash disk, in USB flash disk, need to set up a file of " import " by name earlier, directly this USB flash disk is inserted on the machine of terminal afterwards, just can load play content.
Basic technical scheme of the present invention is: through being installed on pedestrian's movement locus and the status information that each terminal display screen close position or inner camera probe acquisition and recording pass through or stay from this display screen the place ahead; And the input of this information is installed on the inner computer disposal system of display screen; Processing through " video image analysis process software "; Filter out valuable electronic digit Information Compression packing; Then this packets of information is imported computer again and carried out two kinds of approach of analyzing and processing and carry out the corresponding adjustment of media play key element through directly feeding back to the central control system analyzing and processing through the internet or fetching through manual regular copy, can media audiences' concern situation in time be fed back to the two-way interaction reaction pattern that the Play Control end adjusts accordingly thereby reach.Change traditional media forms of expression such as electronic display or lamp box and always broadcast by all means, no matter the disadvantage of rating reaction effect.This is the implication of the present invention's " intellectuality " definition.
Know-why to adopting camera probe acquisition and recording pedestrian motor pattern to make analysis and judgement is: the pedestrian of process has following four kinds of behavior patterns haply from display screen the place ahead:
1. directly pass through (information of promptly display screen being play is not interested in) with unseeing eyes with walking manner;
2. do not change walking speed state, but rotation is stared with screen synch by face, to keep the concern state of browsing of long period to panel information;
3. the position stop of walking and can observe panel information, but face shows panel information is not paid close attention to, for no other reason than that other reason stops slightly basically not towards panel;
4. the position stop of walking and can observe panel information, and there is the long period or omnidistance towards panel in face, shows the state of concern fully to panel information.
To above four kinds of behavior information of collecting at arbitrary terminal display screen place, just can learn the attraction degree of concern of this terminal to the pedestrian through the quantity of information of a long period span being carried out statistical study.
Present software recognition technology can from electric video information, discern exactly the pedestrian the face when the camera probe towards; Can judge from general knowledge; The face in the face of panel of certain hour length is because of the concern to panel information towards major part, can statistical separate out the statistics of ratio and crowd's flow of crowd's attention rate thus.
The above and these know-whies all in other industry, had similar maturation to use, face identification system for example, video concentration systems, video enhancement systems product can be caught identification pedestrian's action model preferably.
" video concentrates summary " and technology such as " visual classification retrievals " have been adopted in processing to the large nuber of images video, have optimized the algorithm of mathematical model, can solve a Treatment Analysis difficult problem.
Can extract moving target through cutting apart prospect and background in pending video information, show with this convenient mode directly perceived of snapshot list; In video frequency abstract and snapshot list, for people or vehicle target, the frame of high bright display-object automatically; The time that display-object stops,, and support the user through clicking the target snapshot in the face of the angle orientation of display screen; Play the original video that front and back appear in target, perhaps the synthetic video of this goal activities and background.
Undoubtedly, more than be concrete structure embodiment more of the present invention, do not contain all other versions of the present invention, protection scope of the present invention also comprises the variation that other it will be apparent to those skilled in the art that naturally and substitutes.
Claims (2)
1. control system is issued in networking multimedia messages intellectuality; The present invention is made up of " central control system " and " terminal, various places " and one " WEB server "; It is characterized in that: " WEB server " carries out unified monitoring and management to all terminal, various places LED displays, and all media editings and file processing are unified in completion in " central control system ".
2. the intelligent issue of networking multimedia messages according to claim 1 control system is characterized in that: the present invention increases " intelligent feedback system " to form in " networking multimedia messages issue control system ".
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201220117762 CN202600776U (en) | 2012-03-23 | 2012-03-23 | Intelligent networked multimedia information distribution and control system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN 201220117762 CN202600776U (en) | 2012-03-23 | 2012-03-23 | Intelligent networked multimedia information distribution and control system |
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| CN202600776U true CN202600776U (en) | 2012-12-12 |
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| CN 201220117762 Expired - Fee Related CN202600776U (en) | 2012-03-23 | 2012-03-23 | Intelligent networked multimedia information distribution and control system |
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| Date | Code | Title | Description |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20121212 Termination date: 20130323 |