CN102236860A - Automatic advisement releasing system and method - Google Patents
Automatic advisement releasing system and method Download PDFInfo
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- CN102236860A CN102236860A CN2011101837804A CN201110183780A CN102236860A CN 102236860 A CN102236860 A CN 102236860A CN 2011101837804 A CN2011101837804 A CN 2011101837804A CN 201110183780 A CN201110183780 A CN 201110183780A CN 102236860 A CN102236860 A CN 102236860A
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Abstract
The invention relates to an automatic advisement releasing system and method. The automatic advisement releasing system comprises a pedestrian capturer, a pedestrian feature analyzer, a client processor, a background server and a network interconnection unit, wherein the pedestrian capturer is used for collecting video images around an advisement releasing region; a pedestrian region in the video image is searched by adopting a pedestrian detection method according to the collected video image; the pedestrian feature analyzer is used for analyzing and judging the pedestrian group types in the images of the pedestrian region and transmitting the pedestrian group type result obtained through analysis and judgment to the client processor; and the client processor is used for automatically selecting corresponding types of advisement sets to be played according to the pedestrian group type result. According to the invention, advisement is automatically selected and played according to the audience group types, thus improving the advisement effect. Advisement contents are automatically updated through automatic analysis on data by the background server, thus reducing the cost of releasing the advisement.
Description
Technical field
The present invention relates to technical field of advertisement, automatic jettison system of in particular a kind of advertisement and method.
Background technology
Along with the sustainable development of China's economic, the also fast development of Chinese advertisement industry.Advertising has not only promoted the market economic development process, and the consumption of guiding Community health for enterprise has created economic benefit, has also been made indelible contribution to the national economic development.
Present stage, many enterprises often carry out product or image propaganda by advertisement.Advertisement release process need drop into very big human and material resources and financial resources.The mode of advertisement putting nowadays is innumerable, the lamp box advertisement is arranged, window advertising, the car body moving advertising, roadside electric advertisement screen or the like, its input mode all is regularly to go to change ad content by manual type to realize, needs the consumption great deal of labor, and the renewal of ad content is also untimely simultaneously.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
The technical problem to be solved in the present invention is, above-mentioned defective at prior art, automatic jettison system of a kind of advertisement and method are provided, it has overcome above defective, realized selecting automatically the advertisement of broadcast according to spectators colony classification, effectively reduce the human cost of advertisement delivery, improved the ageing of advertisement putting.
The technical scheme that technical solution problem of the present invention is adopted is as follows:
The automatic jettison system of a kind of advertisement comprises the electronic display of the ad content that is used to display the play it is characterized in that it also comprises: pedestrian's grabber, pedestrian's signature analysis instrument, client end processor;
Described pedestrian's grabber, pedestrian's signature analysis instrument, client end processor connect successively; Electronic display is connected with client end processor;
Pedestrian's grabber is used to gather the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image;
Pedestrian's signature analysis instrument is used for the pedestrian colony classification of this pedestrian's area image of analysis and judgement, and sends the classification result of pedestrian colony that analysis and judgement goes out to client end processor;
Client end processor is used for the classification result of pedestrian colony that goes out according to pedestrian's signature analysis instrument analysis and judgement, selects the set of advertisements of corresponding classification to play automatically.
Wherein, also comprise network interconnection unit and background server; Described network interconnection unit is connected with client end processor, background server respectively, and background server is arranged on far-end;
Background server is used to store the set of advertisements that needs input; Client end processor whenever plays an advertisement, is about to this advertisement classification that plays, broadcasting time and ad title data pass to far-end by the network interconnection unit background server; Background server is used to handle advertisement classification, broadcasting time and the ad title data that client end processor is sent, and judges whether that the new ad content that needs to upgrade in this correspondence classification set of advertisements arrives client end processor; Certain advertisement broadcasting time in this correspondence classification set of advertisements has reached pre-determined number, and the new ad content in automatically should correspondence classification set of advertisements is sent to client end processor.
Wherein, described pedestrian's grabber has the video camera of a wide-angle 150 degree.
Wherein, described pedestrian's grabber, pedestrian's signature analysis instrument, client end processor, electronic display, network interconnection unit all are installed on the billboard.
A kind of advertisement automatic delivery method based on above-mentioned described system wherein, comprises step:
A, pedestrian's grabber are gathered the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image;
Pedestrian colony classification in B, this pedestrian's area image of pedestrian's signature analysis instrument analysis and judgement, and send the classification result of pedestrian colony that analysis and judgement goes out to client end processor;
C, client end processor select the set of advertisements of corresponding classification to play according to the classification result of pedestrian colony that pedestrian's signature analysis instrument analysis and judgement goes out automatically.
Wherein, before playing, the set of advertisements of the corresponding classification of automatic selection of described step C also comprises the steps: to set up in advance mapping table between set of advertisements classification and the pedestrian colony classification.
Wherein, described step C comprises the steps: that also the advertisement when this corresponding classification set of advertisements has when a plurality of, adopts to look into the mode that described mapping table selects or select at random and select certain advertisement to play.
Wherein, described step C also comprises the steps:
Whenever play an advertisement, client end processor passes to this advertisement classification, broadcasting time and ad title packing data that plays advertisement the background server of far-end.
Wherein, also comprise the steps: after the described step C
D, background server judge whether that according to advertisement classification, broadcasting time and ad title data needing to upgrade the new ad content that transmits in this correspondence classification set of advertisements arrives client end processor; Certain advertisement broadcasting time in this correspondence classification set of advertisements has reached pre-determined number, and background server should be sent to client end processor by the interior new ad content of correspondence classification set of advertisements automatically.
Wherein, described step B comprises the steps: that also sex and the age characteristics of pedestrian's signature analysis instrument by analyzing pedestrian in this pedestrian's area image determine pedestrian colony classification in this pedestrian's area image.
Automatic jettison system of advertisement provided by the present invention and method, owing to adopted described system to comprise pedestrian's grabber, pedestrian's signature analysis instrument, client end processor, background server, network interconnection unit.Pedestrian's grabber has the video camera of a wide-angle 150 degree.The present invention selects the advertisement of playing automatically according to spectators colony classification, has improved advertising results; By the automatic analysis of background server to data, upgrade ad content automatically, reduced the cost of advertisement putting.
Description of drawings
Fig. 1 is the automatic jettison system functional schematic block diagram of the advertisement of the embodiment of the invention.
Fig. 2 is the advertisement automatic delivery method process flow diagram of the embodiment of the invention.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, clear and definite, below develop simultaneously with reference to accompanying drawing that the present invention is described in more detail for embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The automatic jettison system of a kind of advertisement of the embodiment of the invention as shown in Figure 1, comprising: be used to be installed in outdoor to carry out the billboard 100 that advertisement is showed, the background server 200 that is connected with billboard 100 communications.Described billboard 100 is provided with pedestrian's grabber 110, pedestrian's signature analysis instrument 120, client end processor 130, electronic display 140, network interconnection unit 150.Described billboard 100 is connected with background server 200 by network interconnection unit 150.
Embodiment as shown in Figure 1, pedestrian's grabber 110 is connected with pedestrian's signature analysis instrument 120, and pedestrian's signature analysis instrument 120 is connected with client end processor 130; Electronic display 140 is connected with client end processor 130, and client end processor 130 is connected with background server 200 by network interconnection unit 150.Pedestrian's grabber 110, pedestrian's signature analysis instrument 120, client end processor 130, electronic display 140 and network interconnection unit 150 all are installed on the billboard, and background server 200 places far-end (such as advertising service merchant operation centre).
Wherein, pedestrian's grabber 110 is used to gather the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image; This pedestrian's grabber 110 can adopt south, Ningbo from intelligent Science and Technology Ltd.'s traffic intersection pedestrian detection device (PDD), the EVP-6100 of Guangzhou Zhiyuan Electronics Co., Ltd. pedestrian detection embedded device.
Pedestrian's signature analysis instrument 120 is used for the pedestrian colony classification of pedestrian's area image that analysis and judgement pedestrian grabber 110 collects, and sends the classification result of pedestrian colony that analysis and judgement goes out to client end processor 130; According to this pedestrian's area image, pedestrian's signature analysis instrument 120 can analyze features such as pedestrian's sex, age.The existing many products of this technology have application, such as JR East Water Business and common the discerned user's who develops of Fuji's retail trade system the sex and the vending machine at age, Suzhou is newly led the intelligent GV-Smart Box pedestrian of Science and Technology Ltd. analyzer and is comprised the identification sex and the function at age.
The automatic jettison system of advertisement shown in Figure 1 is carried out pedestrian detection by pedestrian's grabber 110, and the result who detects is passed to pedestrian's signature analysis instrument 120; Pedestrian's signature analysis instrument 120 analysis and judgement pedestrian colony classifications such as man, woman or age, and pass to client end processor 130 with the result; Client end processor 130 will select corresponding ad content to play demonstration in electronic display 140 from set of advertisements automatically according to pedestrian's classification result that pedestrian's signature analysis instrument 120 analysis and judgement go out, and each the advertisement broadcasting time result after will upgrading passes to the background server 200 of far-end by network interconnection unit 150; Background server 200 judges whether that according to statistics needs transmit the renewal ad content to client end processor 130.
Based on the automatic jettison system of advertisement embodiment illustrated in fig. 1, the present invention also provides a kind of advertisement automatic delivery method, as shown in Figure 2, specifically comprises the steps:
Step S330, set up mapping table between set of advertisements classification and the pedestrian colony classification in advance.
In the embodiment of the invention, need set up the mapping table of set of advertisements classification and pedestrian colony classification in advance, to be used for the classification result of pedestrian colony that client end processor goes out according to pedestrian's signature analysis instrument analysis and judgement, from the mapping table of this set of advertisements classification set up in advance and pedestrian colony classification, select the set of advertisements of corresponding classification to play automatically.The mapping table of set of advertisements classification and pedestrian colony classification is as shown in table 1 below, and this table content only is an example, can set as the case may be during use.
Table 1
| Pedestrian colony classification | The set of advertisements classification | Example |
| Age is at 0-18 between year and be the women | Category-A | Be fit to the advertisement of girl's toy, the electronic product advertisement |
| Age is at 0-18 between year and be the male sex | Category-B | Be fit to boy's toy advertisement |
| Age is at 19-30 between year and be the women | The C class | Woman's advertisement for cosmetics, the elaboration wear advertisements |
| Age is at 19-30 between year and be the male sex | The D class | The learning tool product advertising, boy's wear advertisements |
| Age is at 31-50 between year and be the women | The E class | The travelling advertisement, luxurious consumer goods advertisement, vigorous and graceful beauty treatment advertisement |
| Age is at 31-50 between year and be the male sex | The F class | Automotive advertising, the financial product advertisement |
| Age is the women more than 51 years old and the male sex | The G class | Body-building maintenance product advertising |
After preestablishing above-mentioned mapping table, begin to carry out following step:
Step S310, pedestrian's grabber are gathered the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image;
Pedestrian's grabber of the embodiment of the invention has the video camera of a wide-angle 150 degree.Using 150 degree wide-angle imaging heads to gather the video image of advertisement putting district periphery, is because the visual field that the wide-angle imaging head is gathered and distance are extensively more farther first watch than common shooting, and this makes that the pedestrian does not need just can be detected near pedestrian's grabber.
Pedestrian's grabber adopts pedestrian detection technology to come the zone of pedestrian in the searching image according to the video image that collects.Pedestrian detection technology has application at many products, such as south, Ningbo from intelligent Science and Technology Ltd.'s traffic intersection pedestrian detection device (PDD), the EVP-6100 of Guangzhou Zhiyuan Electronics Co., Ltd. pedestrian detection embedded device.
Pedestrian colony classification in step S320, this pedestrian's area image of pedestrian's signature analysis instrument analysis and judgement, and send the classification result of pedestrian colony that analysis and judgement goes out to client end processor.
In the present embodiment, pedestrian's signature analysis instrument is by analyzing sex, the age characteristics of pedestrian in this pedestrian's area image, determine the pedestrian colony classification in this pedestrian's area image, the classification result of pedestrian colony who then analysis and judgement is gone out sends client end processor to.
According to this pedestrian's area image, pedestrian's analyser can analyze features such as pedestrian's sex, age.The existing many products of this technology have application, such as exabyte of JR East Water Business() and the discerned user's of the common exploitation of Fuji's retail trade system the sex and the vending machine at age on just adopted this kind pedestrian analyser, the function that the intelligent GV-Smart Box pedestrian of Science and Technology Ltd. analyzer comprises identification sex and age identification is newly led in Suzhou, all can be applicable among the present invention.
Step S340, client end processor from the mapping table of above-mentioned set of advertisements classification of setting up in advance and pedestrian colony classification, select the set of advertisements of corresponding classification to play according to the classification result of this pedestrian colony automatically.
In the present embodiment, the classification result of pedestrian colony who sends according to top step S320 the set of advertisements classification of setting up in advance from above-mentioned steps S330 and the mapping table of pedestrian colony classification, selects the set of advertisements of corresponding classification to play automatically.For example the pedestrian colony classification in this pedestrian's area image of pedestrian's signature analysis instrument analysis and judgement is: the age is between 19-30 year and be the women.Referring to the mapping table table 1 as above-mentioned set of advertisements classification and pedestrian colony classification, then selecting the set of advertisements classification automatically in the present embodiment is the advertisement of C class, as women advertisement for cosmetics, and elaboration wear advertisements etc.At this moment, a plurality of if the advertisement of this corresponding classification set of advertisements has, then adopt the mode of selecting or selecting at random of tabling look-up to select certain advertisement to play, the advertisement of C class has two as previously mentioned, then selects women advertisement for cosmetics to play.
Step S350, whenever play an advertisement, client end processor is this advertisement classification that plays, broadcasting time, and the ad title packing data passes to the background server of far-end.
In the embodiment of the invention, when select the result when select to play be the women advertisement for cosmetics broadcast of C class the time, whenever play this advertisement, then comprising the advertisement classification, broadcasting time, packing data such as ad title send background server 200 to by network, referring to Fig. 1.Whenever play an advertising film client end processor 130 just automatically with above-mentioned data processing, and send data to background server 200 by network interconnection unit 150.
Step S360, background server be according to the advertisement classification, broadcasting time, and the ad title data judge whether to need to upgrade the new ad content that transmits in this correspondence classification set of advertisements to client end processor; Certain advertisement broadcasting time in this correspondence classification set of advertisements has reached pre-determined number (as 1000 times), and background server should be sent to client end processor by the interior new ad content of correspondence classification set of advertisements automatically.
In sum, automatic jettison system of advertisement provided by the present invention and method, owing to adopted described system to comprise pedestrian's grabber, pedestrian's signature analysis instrument, client end processor, background server, network interconnection unit.Pedestrian's grabber has the video camera of a wide-angle 150 degree.The present invention selects the advertisement of playing automatically according to spectators colony classification, has improved advertising results; By the automatic analysis of background server to data, upgrade ad content automatically, reduced the cost of advertisement putting.
Should be understood that application of the present invention is not limited to above-mentioned giving an example, for those of ordinary skills, can be improved according to the above description or conversion that all these improvement and conversion all should belong to the protection domain of claims of the present invention.
Claims (10)
1. automatic jettison system of advertisement comprises the electronic display of the ad content that is used to display the play it is characterized in that it also comprises: pedestrian's grabber, pedestrian's signature analysis instrument, client end processor;
Described pedestrian's grabber, pedestrian's signature analysis instrument, client end processor connect successively; Electronic display is connected with client end processor;
Pedestrian's grabber is used to gather the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image;
Pedestrian's signature analysis instrument is used for the pedestrian colony classification of this pedestrian's area image of analysis and judgement, and sends the classification result of pedestrian colony that analysis and judgement goes out to client end processor;
Client end processor is used for the classification result of pedestrian colony that goes out according to pedestrian's signature analysis instrument analysis and judgement, selects the set of advertisements of corresponding classification to play automatically.
2. the automatic jettison system of advertisement according to claim 1 is characterized in that, also comprises network interconnection unit and background server; Described network interconnection unit is connected with client end processor, background server respectively, and background server is arranged on far-end;
Background server is used to store the set of advertisements that needs input; Client end processor whenever plays an advertisement, is about to this advertisement classification that plays, broadcasting time and ad title data pass to far-end by the network interconnection unit background server; Background server is used to handle advertisement classification, broadcasting time and the ad title data that client end processor is sent, and judges whether that the new ad content that needs to upgrade in this correspondence classification set of advertisements arrives client end processor; Certain advertisement broadcasting time in this correspondence classification set of advertisements has reached pre-determined number, and the new ad content in automatically should correspondence classification set of advertisements is sent to client end processor.
3. the automatic jettison system of advertisement according to claim 1 is characterized in that, described pedestrian's grabber has the video camera of a wide-angle 150 degree.
4. the automatic jettison system of advertisement according to claim 2 is characterized in that, described pedestrian's grabber, pedestrian's signature analysis instrument, client end processor, electronic display, network interconnection unit all are installed on the billboard.
5. the advertisement automatic delivery method based on the described system of claim 1 is characterized in that, comprises step:
A, pedestrian's grabber are gathered the video image of advertisement putting district periphery; And according to the video image that collects, the employing pedestrian detection method is searched for the pedestrian zone in this video image, and preserves this pedestrian's area image;
Pedestrian colony classification in B, this pedestrian's area image of pedestrian's signature analysis instrument analysis and judgement, and send the classification result of pedestrian colony that analysis and judgement goes out to client end processor;
C, client end processor select the set of advertisements of corresponding classification to play according to the classification result of pedestrian colony that pedestrian's signature analysis instrument analysis and judgement goes out automatically.
6. advertisement automatic delivery method according to claim 5, it is characterized in that, before the set of advertisements of the corresponding classification of automatic selection of described step C is play, also comprise the steps: to set up in advance the mapping table between set of advertisements classification and the pedestrian colony classification.
7. advertisement automatic delivery method according to claim 5, it is characterized in that, described step C comprises the steps: that also the advertisement when this corresponding classification set of advertisements has when a plurality of, adopts to look into the mode that described mapping table selects or select at random and select certain advertisement to play.
8. according to claim 5 or 6 described advertisement automatic delivery methods, it is characterized in that described step C also comprises the steps:
Whenever play an advertisement, client end processor passes to this advertisement classification, broadcasting time and ad title packing data that plays advertisement the background server of far-end.
9. advertisement automatic delivery method according to claim 8 is characterized in that, also comprises the steps: after the described step C
D, background server judge whether that according to advertisement classification, broadcasting time and ad title data needing to upgrade the new ad content that transmits in this correspondence classification set of advertisements arrives client end processor; Certain advertisement broadcasting time in this correspondence classification set of advertisements has reached pre-determined number, and background server should be sent to client end processor by the interior new ad content of correspondence classification set of advertisements automatically.
10. advertisement automatic delivery method according to claim 5, it is characterized in that described step B comprises the steps: that also sex and the age characteristics of pedestrian's signature analysis instrument by analyzing pedestrian in this pedestrian's area image determine pedestrian colony classification in this pedestrian's area image.
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| CN103137046A (en) * | 2011-11-30 | 2013-06-05 | 通用电气公司 | Usage measurent techniques and systems for interactive advertising |
| CN103794159A (en) * | 2012-10-30 | 2014-05-14 | 中国电信股份有限公司 | Method, device and system for playing multimedia advertisements |
| CN105825408A (en) * | 2016-05-16 | 2016-08-03 | 刘冰 | Method for advertisement release processing |
| CN105894334A (en) * | 2016-04-28 | 2016-08-24 | 武汉斗鱼网络科技有限公司 | Method and system for dynamically managing web advertisement sites |
| CN106303623A (en) * | 2016-08-25 | 2017-01-04 | 武克易 | The advertisement broadcast method of feature based data search |
| CN106303741A (en) * | 2016-08-25 | 2017-01-04 | 武克易 | The advertisement play system of feature based data search |
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| CN103137046A (en) * | 2011-11-30 | 2013-06-05 | 通用电气公司 | Usage measurent techniques and systems for interactive advertising |
| CN103794159A (en) * | 2012-10-30 | 2014-05-14 | 中国电信股份有限公司 | Method, device and system for playing multimedia advertisements |
| CN106557937B (en) * | 2015-09-24 | 2020-02-18 | 杭州海康威视数字技术股份有限公司 | Advertisement pushing method and device |
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| CN106303623A (en) * | 2016-08-25 | 2017-01-04 | 武克易 | The advertisement broadcast method of feature based data search |
| WO2018035831A1 (en) * | 2016-08-25 | 2018-03-01 | 武克易 | Advertisement video playback system |
| WO2018035828A1 (en) * | 2016-08-25 | 2018-03-01 | 武克易 | Advertisement playback system based on feature data search |
| CN106303741A (en) * | 2016-08-25 | 2017-01-04 | 武克易 | The advertisement play system of feature based data search |
| CN108174260A (en) * | 2017-12-29 | 2018-06-15 | 深圳正品创想科技有限公司 | A kind of video ads playing method and device |
| CN108269128A (en) * | 2018-01-22 | 2018-07-10 | 北京小米移动软件有限公司 | Put-on method, device, equipment and the storage medium of advertisement |
| CN108269128B (en) * | 2018-01-22 | 2022-03-08 | 北京小米移动软件有限公司 | Advertisement putting method, device, equipment and storage medium |
| CN108764977A (en) * | 2018-05-14 | 2018-11-06 | 上海森威文化传媒有限公司 | A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body |
| CN109544216A (en) * | 2018-11-02 | 2019-03-29 | 长春众鼎科技有限公司 | Bus platform advertisement intelligent jettison system and its method based on video monitoring |
| CN110473015A (en) * | 2019-08-09 | 2019-11-19 | 南京智骋致想电子科技有限公司 | A kind of smart ads system and advertisement placement method |
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Application publication date: 20111109 |