CN111192069B - Display period evaluation method, device and system and computer readable storage medium - Google Patents
Display period evaluation method, device and system and computer readable storage medium Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The embodiment of the application discloses a display period evaluation method, a display period evaluation device, a display period evaluation system and a computer-readable storage medium. According to the embodiment of the application, the priority ranking of each display period is determined by carrying out statistical analysis in a specific mode on the people flow of a plurality of display periods of the target display screen. Then, accurate delivery of media to be played, such as advertisements, can be achieved according to the priority ordering of the display periods.
Description
Technical Field
The present application relates to the field of display application technologies, and in particular, to a display period evaluation method, a display period evaluation device, a display period evaluation system, and a computer-readable storage medium.
Background
With the advent of new media age, advertising has played an increasingly important role in life as a publicity means for widely delivering information to the public. As small as common merchants and as large as government institutions, the purposes of information transmission, influence expansion, product propaganda and the like are achieved without using advertisements.
Along with the increase of advertisement demand, accurate delivery and fixed-point delivery become focus of attention of advertisement delivery players, whether advertisements can be delivered in golden time or can be delivered for specific crowds directly influences the propaganda effect and further influences the economic benefit, operators hope to determine stepped advertisement delivery prices according to different time periods, and under the background, segmentation of delivery time is particularly important
Disclosure of Invention
Embodiments of the present application provide a display period evaluation method, a display period evaluation device, a display period evaluation system, and a computer-readable storage medium, which can achieve the technical effect of precisely delivering an advertisement waiting for a media to be played.
In one aspect, a display period evaluation method provided by an embodiment of the present application includes: dividing the specified time length into N display periods, wherein N is a positive integer greater than 1; counting the flow of people on the display screen corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority ranking result of the N display periods according to the counting result, wherein t is a positive integer greater than 1; counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1; counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number; and determining the 1 st ranking result as a display period evaluation result of a display screen when the statistical quantity exceeds a second threshold.
In one embodiment of the present application, the display period evaluation method further includes: when the statistical number does not exceed the second threshold, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the rest of the 1 st to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold, and marking the to-be-marked prioritization results with the first identification when the judgment result exceeds the first threshold; counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result; and determining the to-be-selected priority ordering result with the largest statistical quantity corresponding to the to-be-marked priority ordering result marked by the first identification as a display period evaluation result of the display screen.
In one embodiment of the application, the specified length of time is one day and t of the specified lengths of time are consecutive t days.
In one embodiment of the present application, the N display periods are twelve display periods and each display period is two hours, and the values of t and m are not less than one month.
In one embodiment of the present application, the first threshold has a value of N/2, and the second threshold has a value of m/2.
In still another aspect, a display period evaluation apparatus according to an embodiment of the present application includes: the device comprises a dividing module, a sorting marking module, a counting module and a determining module. The dividing module is used for dividing the appointed time length into N display time periods, wherein N is a positive integer greater than 1. The sequencing module is used for counting the flow of the display screen personnel corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority sequencing result of the N display periods according to the counting result, wherein t is a positive integer greater than 1. The sorting marking module is used for counting the flow of the display screen persons corresponding to each N display time periods in the (t+i) th specified time length, obtaining an (i+1) th priority sorting result of the N display time periods in the (t+i) th specified time length according to the counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority sorting result and the 1 st priority sorting result exceeds a first threshold value, and marking the (i+1) th priority sorting result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1. The statistics module is used for counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a statistical number. And the determining module is used for determining the 1 st ranking result as a display period evaluation result of a display screen when the statistical quantity exceeds a second threshold value.
In one embodiment of the present application, the display period evaluation device further includes: the device comprises a marking module, a second statistics module and a second determination module. The marking module is configured to, when the statistical number does not exceed the second threshold, take the 2 nd to (m+1) th prioritized results one by one as a to-be-selected prioritized result, take the 1 st prioritized result and the remaining prioritized results except for the to-be-selected prioritized results in the 2 nd to (m+1) th prioritized results as to-be-marked prioritized results, determine whether the number of display periods of which the to-be-marked prioritized results are the same as the to-be-marked prioritized results in the to-be-selected prioritized results exceeds the first threshold, and mark the to-be-marked prioritized results with the first identifier when the determination result is that the number exceeds the first threshold. The second statistics module is configured to count the number of to-be-marked priority ranking results marked with the first identifier, where the to-be-selected priority ranking results correspond to each to-be-selected priority ranking result. The second determining module is configured to determine the to-be-selected prioritized result with the largest statistical number of to-be-marked prioritized results corresponding to the first identification mark as a display period evaluation result of the display screen.
In another aspect, an embodiment of the present application provides a display period evaluation system, including: image acquisition device and media play box. The image acquisition device is arranged adjacent to the display screen and is used for capturing images of a viewer to obtain captured data. The media playing box is connected with the image acquisition device and the display screen and is used for: dividing the specified time length into N display periods, wherein N is a positive integer greater than 1; counting the flow of the display screen personnel corresponding to each of the N display periods in each of t specified time lengths according to the captured data, and obtaining a 1 st priority ordering result of the N display periods according to the counting result, wherein t is a positive integer greater than 1; counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1; counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number; and determining the 1 st ranking result as a display period evaluation result of the display screen when the statistical quantity exceeds a second threshold value.
In one embodiment of the present application, the media playing box is further configured to: when the statistical number does not exceed the second threshold, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the rest of the 1 st to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold, and marking the to-be-marked prioritization results with the first identification when the judgment result exceeds the first threshold; counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result; and determining the to-be-selected priority ordering result with the largest statistical quantity corresponding to the to-be-marked priority ordering result marked by the first identification as a display period evaluation result of the display screen.
In one embodiment of the present application, the media playing box is further configured to: and determining the playing time of the media to be played according to the display period evaluation result of the display screen.
In still another aspect, an embodiment of the present application provides a display period evaluation system, including: a memory and at least one processor coupled to the memory, the at least one processor configured to perform any of the display period assessment methods described previously.
In yet another aspect, an embodiment of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores program code including instructions for executing any one of the display period estimation methods described above.
The technical scheme has the following advantages: the priority ordering is carried out on the display time intervals of the display screen through the specific technical scheme, so that the accurate delivery of media to be played, such as advertisements, can be realized.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flowchart of a display period evaluation method according to an embodiment of the present application.
FIG. 2 is a flowchart showing a part of the steps of a method for evaluating a display period according to another embodiment of the present application.
Fig. 3 is a schematic block diagram of a display period evaluation device according to an embodiment of the application.
Fig. 4 is a schematic block diagram of another display period evaluation device according to an embodiment of the application.
Fig. 5 is a schematic structural diagram of a display period evaluation system according to an embodiment of the application.
Fig. 6 is a schematic structural diagram of a media playing system according to an embodiment of the present application.
Fig. 7 is a schematic diagram of a computer-readable storage medium according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
As shown in fig. 1, a display period evaluation method provided by an embodiment of the present application includes the steps of:
s11: dividing the specified time length into N display periods, wherein N is a positive integer greater than 1;
s13: counting the flow of people on the display screen corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority ranking result of the N display periods according to the counting result, wherein t is a positive integer greater than 1;
s15: counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1;
s17: counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number;
s19a: and when the statistical quantity exceeds a second threshold value, determining the 1 st ranking result as a display period evaluation result of a display screen.
Furthermore, in the above display period evaluation method, the specified time length is, for example, one day and t specified time lengths are, for example, consecutive t days, although consecutive t days may be replaced by a plurality of days in different quarters in one year, and the specified time length may be most of the time of day instead of the whole day; the N display periods are twelve display periods, each display period is two hours, and the values of t and m are not less than one month; the value of the first threshold is N/2, for example, and the value of the second threshold is m/2, for example.
Further, as shown in fig. 2, in other embodiments, the foregoing display period evaluation method further includes, for example, the following steps S181, S183, and S19b. Specifically:
s181: when the statistical number does not exceed the second threshold, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the rest of the 1 st to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold, and marking the to-be-marked prioritization results with the first identification when the judgment result exceeds the first threshold;
s183: counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result;
s19b: and determining the to-be-selected prioritized results with the largest statistical quantity corresponding to the to-be-marked prioritized results marked with the first identification as display period evaluation results of the display screen.
In order to more clearly understand the display period evaluation method of the display screen according to the embodiment of the present application, a detailed description will be given below by way of one specific implementation.
According to the above, in order to realize accurate advertisement putting at fixed points, firstly, people flow of the display screen is counted, the statistics at the position is not only simple statistics on the people flow, but also statistics on the number of people effectively watched on the display screen (or called the effective people flow of the display screen), and the specific realization can be that the people face facing the display screen is captured through the camera, stays for more than five seconds, and is considered to be effectively watched. The number of effective viewers is ordered, and the specific ordering process is as follows:
(a) Two hours are one display period (0-2, 2-4 from zero, and so on), twenty-four hours a day are divided into twelve display periods;
(b) Counting the number of effective viewers in each display period in the twelve display periods, and sequencing by taking a day as a unit, and recording sequencing results; continuously collecting samples of t days, and sequencing twelve display periods to obtain a first priority sequencing;
(c) Counting the number of effective viewers in the twelve display periods on the t+1th day, and sorting all the display periods according to the statistical data on the t+1th day to obtain a second priority sorting result.
(d) Comparing the first and second priority ranking results, if the number of display time periods with the same level exceeds a threshold value 6, marking the result as 1 (first mark), otherwise marking the result as 0;
(e) Repeating steps (c) and (d) until the result of the prioritization on day t+m is counted and compared;
(f) Counting the number of the prioritized results recorded as 1 in all m days, and if the number exceeds 0.5m, determining the first prioritized result as fixed-ordered
(g) If the first priority ranking result does not exceed 0.5m, comparing the second priority ranking result with other priority ranking results respectively, traversing the priority ranking results of the t+1 th to t+m th days, selecting the day with the largest 1 from the priority ranking results of the t+1 th to t+m th days, and taking the priority ranking result of the day as the final priority ranking.
Thus, according to the ordered final display time period sequence, the accurate and preferential advertisement delivery can be determined. Therefore, the advertisement operator can obtain the golden period according to the ordering, and the sectional charging is carried out, so that the economic benefit is improved; and the advertisement suppliers can be ranked according to the sequence, so that the advertisement of the advertisement suppliers can be seen by more people, and the popularity is improved.
In addition, it is worth mentioning that, for the 1 st prioritized result in step S13, the method for obtaining the prioritized result may be: (i) Averaging (or median or total number) the traffic of the display screen of the same display period in t specified time periods, and sequencing the traffic averages (or median or total number) of the display screen corresponding to the N display periods; or (ii) using a method similar to that described in steps S181, S183 and S19b.
Referring to fig. 3, a display period evaluation device 30 according to an embodiment of the present application includes: the dividing module 31, the sorting module 33, the sorting marking module 35, the counting module 37 and the determining module 39a; the dividing module 31, the sorting module 33, the sorting marking module 35, the statistics module 37 and the determining module 39a are used for executing the steps S11, S13, S15, S17 and S19a, respectively, so the functional details thereof are not described herein.
Further, referring to fig. 4, in other embodiments, the display period evaluation device 30 further includes, for example: the labeling module 381, the second statistics module 383 and the second determination module 39b are used for performing the foregoing steps S181, S183 and S19b, respectively, so the functional details thereof are not described herein.
In addition, it is worth mentioning that these modules, such as the partitioning module 31, the ranking module 33, the ranking marking module 35, the statistics module 37, the determination module 39a, the marking module 381, the second statistics module 383 and the second determination module 39b, may be software modules stored in a memory and executable by one or more processors.
Referring to fig. 5, a display period evaluation system 50 according to an embodiment of the present application includes: a display screen 51, an image capture device 53, and a media player box 55.
The display 51 is, for example, an LED display or another display such as an LCD display. The image capturing device 53 may be a camera, such as a USB camera or a webcam, arranged adjacent to the display screen 51 for capturing an image of a viewer for capturing data, such as capturing a face facing the display screen 51 for capturing data.
Furthermore, the media playing box 55 is connected to the display screen 51 for playing media to the display screen 51 for display, and is connected to the image capturing device 53 for capturing the captured data and performing display period evaluation according to the captured data. The specific display period evaluation method can be seen in the aforementioned steps S11, S13, S15, S17 and S19a, and even steps S181, S183 and S19b, and thus will not be described herein.
In addition, for the media playing box 55, an arm+fpga architecture may be adopted, where an ARM processor runs an operating system such as Android to play media, and the FPGA is used for outputting the media played by the ARM processor to the display screen 51 for display after image processing; the image processing here is, for example, processing of performing Gamma (Gamma) conversion, gradation extraction, or even correction such as brightness or luminance correction on the media data. Here, the gradation extraction is, for example, a Bit separation operation or the like, that is, the gradation extraction is typically a manner in which the gradation data after correction processing is subjected to a separation operation per Bit to convert the gradation data into a manner in which different realization weights are given to different bits.
In addition, after the display period evaluation, the media playing box 55 may be further used to determine the playing time of the media to be played according to the display period evaluation result of the display screen 51, for example, automatically determine the media to be played (such as advertisement) with the highest priority to play in the display period with the highest priority, so as to achieve the purpose of intelligent playing of the media to be played.
Referring to fig. 6, an embodiment of the present application further proposes a display period assessment system 60 comprising a memory 61 and at least one processor 63 coupled to the memory 61, said at least one processor 63 being configured to perform the display period assessment method described in the previous embodiment, i.e. when the display period assessment system 60 is running, said at least one processor 63 reads the program code stored in the memory 61 to perform said display period assessment method. In summary, the processor 63 is configured to: (a) Dividing the specified time length into N display periods, wherein N is a positive integer greater than 1; (b) Counting the flow of people on the display screen corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority ranking result of the N display periods according to the counting result, wherein t is a positive integer greater than 1; (c) Counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1; (d) Counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number; and (e) determining the 1 st ranking result as a display period evaluation result of a display screen when the statistical quantity exceeds a second threshold. Further, the processor 63 may be further configured to: (f) When the statistical number does not exceed the second threshold, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the rest of the 1 st to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold, and marking the to-be-marked prioritization results with the first identification when the judgment result exceeds the first threshold; (g) Counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result; and (h) determining the to-be-selected prioritized result with the largest statistical number of to-be-marked prioritized results corresponding to the first identification mark as a display period evaluation result of the display screen. For specific details of the respective functions (a), (b), (c), (d), (e), (f), (g) and (h), reference should be made to the related detailed descriptions of steps S11, S13, S15, S17, S19a, S181, S183 and S19b in the foregoing embodiments, so that the detailed descriptions thereof are omitted herein.
Referring to FIG. 7, an embodiment of the present application further provides a computer-readable storage medium 70. The computer readable storage medium 70 is a non-transitory memory and stores program code; the program code includes instructions for performing the display period assessment method of the foregoing embodiment. In summary, the program code includes the instructions for, when executed by one or more processors: (i) Dividing the specified time length into N display periods, wherein N is a positive integer greater than 1; (ii) Counting the flow of people on the display screen corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority ranking result of the N display periods according to the counting result, wherein t is a positive integer greater than 1; (iii) Counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1; (iv) Counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number; and (v) determining the 1 st ranking result as a display period evaluation result of a display screen when the statistical quantity exceeds a second threshold. Further, the instructions included in the program code may also be for, when executed by one or more processors: (vi) When the statistical number does not exceed the second threshold, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the rest of the 1 st to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold, and marking the to-be-marked prioritization results with the first identification when the judgment result exceeds the first threshold; (vii) Counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result; and (viii) determining the most statistical number of the to-be-selected prioritized results corresponding to the to-be-marked prioritized results marked with the first identification as a display period evaluation result of the display screen. For specific details of each of the functions (i), (ii), (iii), (iv), (v), (vi), (vii) and (viii), reference should be made to the related detailed descriptions of the steps S11, S13, S15, S17, S19a, S181, S183 and S19b in the foregoing embodiments, so that the details are not repeated herein.
In addition, it should be understood that the foregoing embodiments are merely exemplary illustrations of the present application, and the technical solutions of the embodiments may be arbitrarily combined and matched without conflict in technical features, contradiction in structure, and departure from the purpose of the present application.
In the several embodiments provided herein, it should be understood that the disclosed systems, devices, and/or methods may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and the division of the units/modules is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or modules may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.
The units/modules described as separate units may or may not be physically separate, and units/modules may or may not be physically units, may be located in one place, or may be distributed on multiple network units. Some or all of the units/modules may be selected according to actual needs to achieve the purpose of the embodiment.
In addition, each functional unit/module in the embodiments of the present application may be integrated in one processing unit/module, or each unit/module may exist alone physically, or two or more units/modules may be integrated in one unit/module. The integrated units/modules may be implemented in hardware or in hardware plus software functional units/modules.
The integrated units/modules implemented in the form of software functional units/modules described above may be stored in a computer readable storage medium. The software functional units described above are stored in a storage medium and include instructions for causing one or more processors of a computer device (which may be a personal computer, a server, or a network device, etc.) to perform some steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application.
Claims (12)
1. A display period evaluation method, characterized by comprising:
dividing the specified time length into N display periods, wherein N is a positive integer greater than 1;
counting the flow of people on the display screen corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority ranking result of the N display periods according to the counting result, wherein t is a positive integer greater than 1;
counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1;
counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number;
and when the statistical quantity exceeds a second threshold value, determining the 1 st priority ranking result as a display period evaluation result of a display screen.
2. The display period evaluation method according to claim 1, comprising:
when the statistical quantity does not exceed the second threshold value, the 2 nd to (m+1) th priority sorting results are used as a to-be-selected priority sorting result one by one, the 1 st priority sorting result and the rest priority sorting results except the to-be-selected priority sorting results in the 2 nd to (m+1) th priority sorting results are used as to-be-marked priority sorting results, whether the quantity of the display time periods with the same level in each to-be-marked priority sorting result and the to-be-selected priority sorting results exceeds the first threshold value is judged, and the to-be-marked priority sorting results are marked by the first identification when the judgment result exceeds the first threshold value;
counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result;
and determining the to-be-selected prioritized results with the largest statistical quantity corresponding to the to-be-marked prioritized results marked with the first identification as display period evaluation results of the display screen.
3. The display period evaluation method according to claim 1, wherein the specified time length is one day and t of the specified time lengths are consecutive t days.
4. The display period evaluation method according to claim 1, wherein the N display periods are twelve display periods and each display period is two hours, and the values of t and m are each not less than one month.
5. The display period evaluation method according to claim 1, wherein the first threshold has a value of N/2 and the second threshold has a value of m/2.
6. A display period evaluation device, characterized by comprising:
the dividing module is used for dividing the appointed time length into N display time periods, wherein N is a positive integer greater than 1;
the sequencing module is used for counting the flow of the display screen personnel corresponding to each of the N display periods in each of t specified time periods, and obtaining a 1 st priority sequencing result of the N display periods according to the counting result, wherein t is a positive integer greater than 1;
the sequencing marking module is used for counting the flow of the display screen personnel corresponding to each N display time periods in the (t+i) th specified time length, obtaining an (i+1) th priority sequencing result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority sequencing result and the 1 st priority sequencing result exceeds a first threshold value or not, and marking the (i+1) th priority sequencing result with a first identification when the judging result is that the number exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1;
a statistics module, configured to count the number of prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number;
and the determining module is used for determining the 1 st priority ranking result as a display period evaluation result of the display screen when the statistical quantity exceeds a second threshold value.
7. The display period assessment apparatus according to claim 6, further comprising:
a marking module, configured to, when the statistical number does not exceed the second threshold, take the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, take the 1 st prioritization result and the remaining prioritization results except for the to-be-selected prioritization results in the 2 nd to (m+1) th prioritization results as to-be-marked prioritization results, determine whether the number of display periods with the same level in each to-be-marked prioritization result and the to-be-marked prioritization result exceeds the first threshold, and mark the to-be-marked prioritization result with the first identifier when the determination result exceeds the first threshold;
the second statistics module is used for counting the number of the to-be-marked priority ordering results marked by the first identification, which correspond to each to-be-selected priority ordering result;
and the second determining module is used for determining the to-be-selected prioritized result with the largest statistical quantity corresponding to the to-be-marked prioritized result marked by the first identification as a display period evaluation result of the display screen.
8. A display period assessment system, comprising:
the image acquisition device is arranged adjacent to the display screen and is used for capturing images of a viewer to obtain captured data;
the media playing box is connected with the image acquisition device and the display screen and is used for:
dividing the specified time length into N display periods, wherein N is a positive integer greater than 1;
counting the flow of the display screen personnel corresponding to each of the N display periods in each of t specified time lengths according to the captured data, and obtaining a 1 st priority ordering result of the N display periods according to the counting result, wherein t is a positive integer greater than 1;
counting the flow of people on the display screen corresponding to each N display time period in the (t+i) th specified time length, obtaining an (i+1) th priority ranking result of the N display time periods in the (t+i) th specified time length according to a counting result, judging whether the number of the display time periods with the same level in the (i+1) th priority ranking result and the 1 st priority ranking result exceeds a first threshold value, and marking the (i+1) th priority ranking result with a first identification when the judging result exceeds the first threshold value, wherein i is a positive integer and is continuously valued from 1 to m, and m is a positive integer larger than 1;
counting the number of the prioritized results with the first identifier in the 2 nd to (m+1) th prioritized results to obtain a counted number;
and when the statistical quantity exceeds a second threshold value, determining the 1 st priority ranking result as a display period evaluation result of the display screen.
9. The display period assessment system of claim 8, wherein said media player box is further configured to:
when the statistical quantity does not exceed the second threshold value, taking the 2 nd to (m+1) th prioritization results one by one as a to-be-selected prioritization result, taking the 1 st prioritization result and the rest of the 2 nd to (m+1) th prioritization results except the to-be-selected prioritization results as to-be-marked prioritization results, judging whether the quantity of display time periods with the same level in each to-be-marked prioritization result and the to-be-selected prioritization result exceeds the first threshold value, and marking the to-be-marked prioritization result with the first identification when the judgment result exceeds the first threshold value;
counting the number of the to-be-marked priority ordering results marked with the first mark corresponding to each to-be-selected priority ordering result;
and determining the to-be-selected prioritized results with the largest statistical quantity corresponding to the to-be-marked prioritized results marked with the first identification as display period evaluation results of the display screen.
10. The display period assessment system of claim 8 or 9, wherein said media player box is further configured to:
and determining the playing time of the media to be played according to the display period evaluation result of the display screen.
11. A display period assessment system, comprising: a memory and at least one processor coupled to the memory, the at least one processor configured to perform a display period assessment method as claimed in any one of claims 1 to 5.
12. A computer-readable storage medium, wherein the computer-readable storage medium stores program code comprising instructions for performing a display period assessment method according to any one of claims 1 to 5.
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