JP5246752B2 - Advertisement management system, advertisement management apparatus, advertisement management method, and program - Google Patents

Description

  The present invention relates to an advertisement management system that manages advertisements.

Advertisements for products and the like are carried out using mass media such as television, radio, newspapers, magazines, and media such as web pages on the Internet.
In recent years, there is also an advertisement distribution system called digital signage that distributes and displays advertisements on a display installed in the outdoors, a store, public transportation, or the like as one form of advertisement.

  By the way, a person who intends to advertise a product or the like by using such various advertisement forms wants to advertise with the highest possible advertisement effect.

  Specifically, for example, when an advertisement is run in a TV program, if the buyer group of the advertised product and the audience group of the program are completely different, even if the audience rating of the program is high, It does not lead to sales of products so much, and it can be said that the advertising effect is low. On the other hand, if the buyer group of the product to be advertised is the same as the audience group of the program that advertises, the possibility that those interested in the product will see the advertisement increases and the advertising efficiency is high. I can say that. For this reason, the advertiser considers that the buyer group and the viewer group of the advertised product search for the same program as much as possible, and run an advertisement in the program.

  In addition, in order to obtain a high advertising effect, there is a technique for managing advertisement so that a product is always advertised in an advertising space of an optimal medium (see, for example, Patent Document 1).

In this technique, an advertiser inputs a product parameter indicating an attribute of a customer who is predicted to purchase a product to be advertised into the advertisement management apparatus. In addition, the medium provider inputs an advertisement space parameter indicating an attribute of a customer who is expected to view the advertisement space of the medium in which the advertisement is performed to the advertisement management apparatus. Then, the advertisement management apparatus obtains the customer attribute coincidence between the product and the advertising space from the input product parameter and the advertising space parameter. The advertiser refers to the customer attribute matching degree, selects an advertisement space of a medium that is optimal for the advertisement of the product, and advertises the product in the selected advertisement space.
JP 2004-234520 A

However, in the technique described in the above-mentioned Patent Document 1, an advertisement space parameter indicating who is viewed for each advertisement space is set by the provider of the medium having the advertisement space. (See page 12, lines 27-48 of Patent Document 1). Then, based on the prediction of the medium provider, a customer attribute matching degree indicating the advertising effect of the advertising space is obtained.
Therefore, with the technique described in Patent Document 1, the advertising effect predicted for each advertising space is also greatly influenced by the subjective judgment of the medium provider.

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an advertisement management system capable of determining an advertisement space for outputting an advertisement based on an objectively predicted advertisement effect.

In order to achieve the above object, an advertisement management system according to the first aspect of the present invention provides:
An advertisement output device for outputting advertisements;
An advertisement effect measuring device for measuring the advertisement effect of the advertisement output by the advertisement output device;
An advertisement management system that is connected to the advertisement output device and the advertisement effect measurement device via a communication network, and that manages an advertisement output by the advertisement output device,
The advertisement management device includes:
Among the advertising space in which the advertisement is scheduled to be output by the advertisement output device, a free advertising space storage means for storing a free advertising space in which an advertisement that has yet to be entered is determined;
Advertisement effect receiving means for receiving the advertisement effect measured by the advertisement effect measuring device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring content data of an advertisement and a desired advertisement effect that is an advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting free space associated with the predicted advertising effect that satisfies the desired advertising effect,
Advertisement output control means for putting the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means and outputting from the advertisement output device;
The advertisement effect measuring device measures the number of advertisement recognizers, which is the number of people who have recognized the advertisement output by the advertisement output device, as the advertisement effect,
The advertisement effect receiving means receives the number of advertisement recognizers measured by the advertisement effect measuring device,
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
It is characterized by that.

An advertisement management device according to the second aspect of the present invention provides:
A free advertisement space storage means for storing a free advertisement space in which an advertisement to be entered has not yet been determined among the advertisement spaces in which the advertisement is scheduled to be output by the advertisement output device;
Advertisement effect receiving means for receiving the measured advertisement effect from the advertisement effect measuring device for measuring the advertisement effect of the advertisement output by the advertisement output device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring content data of an advertisement and a desired advertisement effect that is an advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting free space associated with the predicted advertising effect that satisfies the desired advertising effect,
Advertisement output control means for putting the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means and outputting from the advertisement output device;
The advertisement effect receiving means measures the number of advertisement recognizers measured from the advertisement effect measuring device that measures the number of people who recognized the advertisement output by the advertisement output device as the advertisement effect. Receive
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
It is characterized by that.

An advertisement management method according to the third aspect of the present invention includes:
An advertisement output device that outputs an advertisement, an advertisement effect measurement device that measures the advertisement effect of an advertisement output by the advertisement output device, and an advertisement management device that is connected via a communication network, A free space recording step for recording, in the storage unit, a free space that has not yet been determined among the space that is scheduled to be output;
An advertising effectiveness measuring step in which the advertising effectiveness measuring device measures the advertising effectiveness of the advertisement output by the advertising output device;
An advertisement effect receiving step in which the advertisement management device receives the advertisement effect measured in the advertisement effect measurement step from the advertisement effect measurement device;
Advertising effect when the advertisement management device outputs an advertisement that enters the empty advertising space for each empty advertising space stored in the storage unit based on the advertising effect received in the advertising effect receiving step An ad effectiveness prediction step that predicts
A predicted advertisement effect recording step in which the advertisement management device records the predicted advertisement effect for each empty advertisement space predicted in the advertisement effect prediction step in the storage unit in association with the empty advertisement space;
An advertisement information acquisition step in which the advertisement management device acquires content data of an advertisement and a desired advertisement effect which is an advertisement effect of the advertisement desired by a user;
The advertisement management device is acquired by the advertisement information acquisition step from the empty advertisement space stored in the storage unit, based on the predicted advertisement effect recorded in the storage unit by the predicted advertisement effect recording step. A free inventory selection step for selecting the free inventory associated with the predicted advertising effect that satisfies the desired advertising effect,
An advertisement output control step in which the advertisement management device puts the content data of the advertisement acquired in the advertisement information acquisition step into the empty advertisement space selected in the empty advertisement space selection step and outputs it from the advertisement output device; An ad management method for executing
In the advertisement effect measurement step, as the advertisement effect, the number of advertisement recognizers, which is the number of people who have recognized the advertisement output by the advertisement output device, is measured.
In the advertisement effect receiving step, the number of advertisement recognizers measured by the advertisement effect measuring step is received,
In the advertisement effect prediction step, an advertisement that enters the empty advertisement space is output for each empty advertisement space stored in the storage unit, based on the number of advertisement recognizers received in the advertisement effect reception step. Predict the number of ad recognizers of as ad effectiveness,
In the predicted advertisement effect recording step, the number of predicted advertisement recognizers for each empty advertising space predicted by the advertising effect prediction step is recorded in the storage unit in association with the empty advertising space,
In the advertisement information acquisition step, as a desired advertisement effect, the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user is acquired,
In the empty advertisement space selection step, the advertisement information acquisition step from the empty advertisement spaces stored in the storage unit based on the number of predicted advertisement recognizers recorded in the storage unit by the predicted advertisement effect recording step. When selecting a free space associated with the number of predicted ad recognizers that satisfies the number of desired ad recognizers obtained by the above, if there is no free space associated with the number of desired ad recognizers, Select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
In the advertisement output control step, the content data of the advertisement acquired by the advertisement information acquisition step is put in the empty advertisement space selected by the empty advertisement space selection step, and is output from the advertisement output device ,
In the empty advertisement space selection step, the total number of predicted advertisement recognizers associated with a plurality of empty advertisement spaces out of the empty advertisement spaces stored in the storage unit is equal to or greater than the number of desired advertisement recognizers. And select the combination of available ad slots that is closest to the number of desired ad recognizers,
In the advertisement output control step, the advertisement content data acquired in the advertisement information acquisition step is put into a plurality of empty advertisement spaces indicated by the combination selected in the empty advertisement space selection step, and output from the advertisement output device Let
It is characterized by that.

A program according to the fourth aspect of the present invention is:
An advertisement output device that outputs an advertisement, an advertisement effect measurement device that measures the advertisement effect of an advertisement output by the advertisement output device, and a computer connected via a communication network,
Empty advertisement space storage means for storing empty advertisement space in which an advertisement to be entered is not yet determined among the advertisement spaces scheduled to be output by the advertisement output device,
Advertisement effect receiving means for receiving the advertisement effect measured by the advertisement effect measuring device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring the content data of the advertisement and the desired advertisement effect that is the advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting a free space associated with the predicted advertising effect that satisfies the desired advertising effect,
The content data of the advertisement acquired by the advertisement information acquisition means is put into the empty advertisement space selected by the empty advertisement space selection means, and functions as an advertisement output control means for outputting from the advertisement output device,
The advertisement effect receiving means measures the number of advertisement recognizers measured from the advertisement effect measuring device that measures the number of people who recognized the advertisement output by the advertisement output device as the advertisement effect. Receive
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
It is characterized by that.

  ADVANTAGE OF THE INVENTION According to this invention, the advertising space which outputs an advertisement can be determined based on the advertising effect estimated objectively.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment]
FIG. 1 is a block diagram schematically showing a configuration example of an advertisement management system according to the first embodiment of the present invention.
As shown in the figure, the advertisement management system according to the present embodiment includes an output device 1 that outputs multimedia data including advertisements, an advertisement effect measurement device 2 that measures advertisement effects of advertisements output by the output device 1, An advertisement management device 3 that manages advertisements included in the multimedia data output by the output device 1.

  The advertisement management device 3 is connected to the output device 1 via the communication network 4a, and is connected to the advertisement effect measurement device 2 via the communication network 4b. The communication network 4a and the communication network 4b may be the same network such as the Internet.

  The output device 1 includes, for example, a relatively large display device such as a plasma display or a liquid crystal display, and an acoustic device such as a speaker, and is set in the outdoors, a store, public transportation, or the like. The output device 1 receives the multimedia data from the advertisement management device 3, displays a video such as an advertisement included in the received multimedia data, emits sound, and provides it to the observer OB.

The advertisement effect measuring device 2 includes an imaging device 21 and an image analysis device 22.
The imaging device 21 includes a CCD (Charge Coupled Device) camera, a CMOS (Complementary Metal Oxide Semiconductor) sensor camera, and the like, and is disposed in the vicinity of the output device 1 (for example, above the output device 1). The imaging device 21 images a front area including the vicinity of the output device 1, that is, a region where a person can visually recognize the display of the output device 1.

  The image analysis device 22 analyzes the image captured by the imaging device 21 in units of frames, and identifies the observer OB who is viewing the video displayed on the output device 1 from the people in the image. Further, the image analysis device 22 further analyzes the image of the identified observer OB, and estimates the attributes of the observer OB such as sex and age group.

  In addition, it is thought that the degree which was paying attention to advertisement for every observer OB is various. For example, it is considered that the degree of attention to an advertisement is different between an observer OB who has been looking at an advertisement for a long time from a distance and an observer OB who has been looking at an advertisement for a short time from a distance. Therefore, in the present embodiment, only the observer OB having a certain degree of advertisement attention is set as the advertisement recognizer.

  Specifically, the image analysis device 22 determines, for each observer OB, the residence time (the duration during which the displayed image was observed) and the distance from the output device 1 (while continuously observing). Average distance). Then, the image analysis device 22 determines the advertisement attention degree for each observer OB based on the obtained residence time and distance.

  For example, for each distance, a reference residence time for determining that there is a certain degree of advertisement attention is determined, and it is determined whether the user is an advertisement recognizer based on the correlation between the distance and the residence time. Specifically, when the distance is close (for example, within 2 m), the reference dwell time is set short (for example, 3 seconds or more), and when the distance is long (for example, 4 m or more), the reference dwell time is increased ( For example, the observer OB that satisfies the reference residence time for each distance is determined as an advertisement recognizer.

  Then, the image analysis device 22 measures the number of advertisement recognizers determined within the time when the advertisement is output from the output device 1 as the advertisement effect of the advertisement.

FIG. 2 is a block diagram schematically illustrating a configuration example of the image analysis device 22.
As illustrated, the image analysis device 22 includes a model DB (database) 221, a frame memory 222, an advertisement effect memory 223, a measurement advertisement effect DB 224, an input / output unit 225, a communication unit 226, and a control unit 227. And comprising. Further, as shown in FIG. 1, the image analysis device 22 is connected to the imaging device 21 and is also connected to the advertisement management device 3 via the communication network 4b.

Returning to FIG. 2, the model DB 221 stores a correspondence relationship between a combination of various feature amounts obtained by analyzing a face image model (population), and age and sex.
The frame memory 222 sequentially stores each frame image supplied from the imaging device 21.

The advertisement effect memory 223 stores the attributes (gender and age group) of the advertisement recognizer who has recognized the advertisement displayed on the output device 1, and the recognition date and time.
The measured advertisement effect DB 224 stores the measured advertisement effect based on the information stored in the advertisement effect memory 223.

The input / output unit 225 includes a keyboard, a mouse, a display device, and the like, inputs various instructions and data to the control unit 227, and displays information output from the control unit 227.
The communication unit 226 communicates with the imaging device 21 and the advertisement management device 3.

  The control unit 227 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), an RTC (Real Time Clock), and the like. Control the whole. Specifically, the arithmetic processing and control processing in the control unit 227 are performed by the CPU executing a control program stored in the ROM while temporarily storing various data using the RAM as a work area. Done. In addition, the control unit 227 measures time by RTC.

The control unit 227 receives an image captured by the imaging device 21 via the communication unit 226 and stores it in the frame memory 222.
The control unit 227 sequentially reads the frame images stored in the frame memory 222, performs image analysis using the RAM, and displays the line of sight of the person in the image (the line of sight in the direction of the imaging device 21, that is, the output device 1). The line of sight of the recorded video) is detected, and a person having the detected line of sight is identified as an observer OB.

  Note that the method for identifying the observer OB is arbitrary. For example, the image is binarized with a threshold value determined based on the average luminance of the entire frame image, and two black spots (estimated as an eye image) at a certain distance (equivalent to 10 to 18 cm) in the binarized image ), And then, in the original frame image, extract a range of images based on the extracted set of black spots, and match this with a sample of facial images prepared in advance, If they match, the image may be extracted as the face image of the observer OB who is looking at the output device 1.

  Further, the control unit 227 obtains various feature amounts from the image of the face of the observer OB, and based on the combination of the obtained feature quantities and the information stored in the model DB 221, the gender and age group of the observer OB are determined. Is estimated.

  Note that a gender and age group estimation method and a feature amount acquisition method are also arbitrary. For example, the face size is normalized to a predetermined size as necessary, and a plurality of feature amounts for identifying the face are obtained. Here, the “feature amount” refers to a parameter representing the feature of the face image, a gradient vector representing the density gradient of each pixel in the image, color information (hue, saturation), density, texture of each pixel. Any feature such as a feature, depth information, and a feature of an edge included in the image may be represented. As this feature value, various known feature values can be used. For example, the distance between both eyes and the apex of the nose can be used. Further, the feature amount may be obtained from the image of the entire body.

  Further, the control unit 227 obtains the stay time of the observer OB and the distance from the output device 1 from the image of the observer OB. Specifically, when the line of sight cannot be detected, the staying time and distance for the observer OB are determined, and the observer OB is fixed based on the above-described correlation between the distance and the staying time. It is determined whether or not the person is an advertisement recognizer who has the advertisement attention level.

  In addition, the acquisition method of residence time and distance is also arbitrary. For example, with regard to the dwell time, since a person can hardly move during a frame period (for example, 1/30 seconds), facial images whose feature amounts and positions substantially match between consecutive frames are the same. The dwell time may be obtained by determining that the face is a person and counting the number of frames in which the face of the same person is captured. As for the distance, a plurality of imaging devices 21 may be arranged, and the distance to the observer may be obtained from the stereo image.

  Further, the identified observer OB may be used as an advertisement recognizer as it is without determining whether or not the observer OB has a certain degree of advertisement attention.

  When determining the advertisement recognizer from the image, the control unit 227 obtains the date and time by referring to the RTC, and sets the acquired date and time as the recognition date and time, together with the estimated gender and age group of the advertisement recognizer. Record in the memory 223.

FIG. 3 is a diagram illustrating a data configuration example of the advertisement effect memory 223.
As shown in the figure, in the advertisement effect memory 223, every time the control unit 227 identifies an advertisement recognizer, the date and time when the advertisement recognizer recognized the advertisement displayed on the output device 1 and the estimation of the advertisement recognizer. The sex and age group that have been made are recorded in association with each other.

  The control unit 227 determines whether or not the observer OB is an advertisement recognizer when the line of sight cannot be detected. Therefore, the recognition date and time is the time when the advertisement recognizer finishes viewing the advertisement. Become. However, the recognition date and time may be a time when the advertisement recognizer starts to recognize the advertisement, or may be an intermediate time between the start and end of the advertisement recognition.

The control unit 227 measures the advertisement effect for each advertisement based on the information recorded in the advertisement effect memory 223, and records the measured advertisement effect in the measurement advertisement effect DB 224.
FIG. 4 is a diagram illustrating a data configuration example of the measurement advertisement effect DB 224.
As shown in the figure, in the measurement advertisement effect DB 224, the advertisement display time (display start date and display end date and time) when the advertisement is displayed (output), and the advertisement effect (measurement advertisement effect) of the advertisement output at that time, Are stored in association with each other.

  In the present embodiment, for example, an advertisement is output from the output device 1 in units of 30 seconds synchronized with the standard time. In that case, the control unit 227 counts the number of advertisement recognizers every 30 seconds synchronized with the standard time, and records the number in the measured advertisement effect DB 224 as the advertisement effect of the advertisement output at that time. Specifically, the number of advertisement recognizers for each gender and age group is recorded as the measurement advertisement effect.

The control unit 227 transmits the advertisement effect recorded in the measurement advertisement effect DB 224 to the advertisement management apparatus 3 periodically, for example, every hour.
In the above example, the image analysis device 2 generates the storage information of the measurement advertisement effect DB 224 from the storage information of the advertisement effect memory 223, and transmits the storage information of the generated measurement advertisement effect DB 224 to the advertisement management device 3. Yes. However, the image analysis device 2 transmits the storage information of the advertisement effect memory 223 to the advertisement management device 3, and the advertisement management device 3 generates the storage information of the measurement advertisement effect DB 224 from the received storage information of the advertisement effect memory 223. You may do it.

Next, the advertisement management apparatus 3 will be described.
The advertisement management device 3 manages advertisements provided by advertisement providers (such as advertisers who wish to advertise products etc.) and advertisement space of multimedia data, and put advertisements in the advertisement space according to the schedule. The multimedia data is supplied to the output device 1.

FIG. 5 is a block diagram schematically showing a configuration example of the advertisement management apparatus 3.
As illustrated, the advertisement management device 3 includes a schedule DB 31, a vacant advertisement space DB 32, a content DB 33, a prediction advertisement effect DB 34, an input / output unit 35, a communication unit 36, and a control unit 37. .

  The schedule DB 31 stores a distribution schedule (display schedule) of multimedia data including advertisements.

FIG. 6 is a diagram illustrating a data configuration example of the schedule DB 31.
As shown in the figure, in the schedule DB 31, for each content included in the multimedia data scheduled to be displayed on the output device 1, the display scheduled time (display start date / time and display end date / time) and the address of the storage location of the content data (URL (Uniform Resource Locator)) and content type are stored in association with each other.

Note that the types of content include various types of content such as advertisement content, program content, weather forecast and guidance content for guiding traffic information.
In the present embodiment, the scheduled display time of advertisement content is referred to as an advertisement space.

  The empty advertisement space DB 32 stores information on the advertisement space (empty advertisement space) for which an advertisement to be entered has not yet been determined among the advertisement spaces in which the advertisement is scheduled to be displayed on the output device 1.

FIG. 7 is a diagram illustrating a data configuration example of the empty advertisement space DB 32.
As shown in the figure, the empty advertisement space DB 32 includes, for each empty advertisement space, a scheduled display time and an advertisement effect (predicted advertisement effect) predicted when an advertisement is displayed in the empty advertisement space. Stored in association. Specifically, the predicted advertisement effect stores the number of people who are expected to recognize advertisements for each gender and age group.

  The scheduled display time of the empty advertisement space DB 32 is registered by extracting the scheduled display time of the advertisement space in which no address is recorded from the schedule DB 31. The predicted advertisement effect for each empty advertisement space is predicted based on the actually measured advertisement effect received from the advertisement effect measuring device 2.

  The content DB 33 stores content data of content to be displayed (for example, moving image data with audio in MPEG format). Each content stored in the content DB 33 is specified by a URL. In the distribution schedule, the content to be displayed is specified by this URL.

The prediction advertisement effect DB 34 stores the advertisement effect received from the advertisement effect measurement device 2.
FIG. 8 is a diagram illustrating a data configuration example of the prediction advertisement effect DB 34.
As shown in the figure, the advertisement display time and the measured advertisement effect are stored in the prediction advertisement effect DB 34 in association with the measurement advertisement effect DB 224 of the image analysis device 22 shown in FIG.

  Specifically, the advertisement management device 3 periodically receives, for example, the information recorded in the measurement advertisement effect DB 224 shown in FIG. 4 from the image analysis device 22 of the advertisement effect measurement device 2, and performs a prediction advertisement. Accumulate in the effect DB 34. The prediction advertisement effect DB 34 stores only the advertisement effect whose advertisement display time is within a predetermined period (for example, the date is within a week from the present date) among the received advertisement effects.

  Based on the advertisement effect actually measured in the past stored in the prediction advertisement effect DB 34, the predicted advertisement effect of the empty advertisement space stored in the empty advertisement space DB 32 is predicted.

  The input / output unit 35 includes a keyboard, a mouse, a display device, and the like, inputs various instructions and data to the control unit 37, and displays information output from the control unit 37.

  For example, the advertisement content data and the advertisement effect (the desired advertisement effect) desired by the advertisement provider for the advertisement are input from the input / output unit 35 by the operation of the advertisement provider. Specifically, as the desired advertisement effect, the gender and age group of the person who wants the advertisement provider to recognize the advertisement and the number of persons are input.

  In addition, instruction information for editing, updating, or the like of the distribution schedule stored in the schedule DB 31 is input from the input / output unit 35 by the operation of the administrator of the distribution schedule.

The communication unit 36 communicates with the output device 1 and the advertisement effect measurement device 2.
For example, the communication unit 36 transmits the content data stored in the content DB 33 to the output device 1 according to the distribution schedule stored in the schedule DB 31. Further, the communication unit 36 receives the actually measured advertisement effect from the advertisement effect measuring device 2.

  The advertisement management device 3 communicates with an advertisement provider terminal device (not shown) on the communication network via the communication unit 36, and the advertisement content data and desired advertisement effect are transmitted from the advertisement provider terminal device. And you may get.

  The control unit 37 includes a CPU, a ROM, a RAM, an RTC, and the like, performs data calculation processing, and controls the entire advertisement management apparatus 3. Specifically, the arithmetic processing and control processing in the control unit 37 is performed by the CPU executing a control program stored in the ROM while temporarily storing various data using the RAM as a work area. Done. Moreover, the control part 37 measures time by RTC.

  Various functions in the advertisement management device 3 are realized by the control unit 37 controlling each part of the advertisement management device 3 in accordance with a program stored in a ROM or the like.

FIG. 9 is a block diagram illustrating a functional configuration example of the advertisement management apparatus 3.
As shown in the figure, the advertisement management apparatus 3 includes an empty advertisement space DB 32, an advertisement effect reception unit 371, an advertisement effect prediction unit 372, a predicted advertisement effect recording unit 373, an advertisement information acquisition unit 374, and an empty advertisement space selection. Unit 375 and an advertisement output control unit 376.

The advertisement effect receiving unit 371, the advertisement effect prediction unit 372, the predicted advertisement effect recording unit 373, the advertisement information acquisition unit 374, the empty advertisement space selection unit 375, and the advertisement output control unit 376 are realized by the processing of the control unit 37. This is a functional configuration.
In addition, in order to avoid redundant description, the same reference numerals are given to the same components as those already described, and the specific description thereof is omitted.

First, the control unit 37 extracts the scheduled display time in which the address of the content data is not recorded from the scheduled display time of the advertising space stored in the schedule DB 31, and uses the extracted scheduled display time as the empty advertising space DB 32. Register with.
Thereby, the empty advertisement space DB 32 stores the scheduled display time of the empty advertisement space in which the advertisement to be output is not yet determined among the advertisement spaces scheduled to be output by the output device 1. .

  The advertisement effect receiving unit 371 receives the advertisement effect measured by the advertisement effect measuring device 2. Specifically, the advertisement effect receiving unit 371 receives the advertisement display time and the advertisement effect of the advertisement output during the advertisement display time from the advertisement effect measuring device 2.

  The advertisement effect predicting unit 372 is an advertisement when an advertisement that enters the empty advertisement space is output for each empty advertisement space stored in the empty advertisement space DB 32 based on the advertisement effect received by the advertisement effect receiving unit 371. Predict the effect.

  Specifically, the advertisement effect predicting unit 372 generates an empty advertisement space for each empty advertisement space stored in the empty advertisement space DB 32 based on the advertisement display time and the advertisement effect received by the advertisement effect receiving unit 371. The advertising effect when the advertisement is output at the time indicated by is predicted.

FIG. 10 is a flowchart illustrating an example of the advertisement effect prediction process in the advertisement effect prediction unit 372.
The advertisement effect prediction process is started when the scheduled display time in which no address is recorded is extracted from the schedule DB 31 and registered in the empty advertisement space DB 32.

  First, the advertisement effect prediction unit 372 reads the scheduled display time of the registered empty advertisement space from the empty advertisement space DB 32 (step S11).

  Next, the advertisement effect prediction unit 372 refers to the prediction advertisement effect DB 34 that stores the advertisement display time and the measured advertisement effect in association with each other, and the read display scheduled time and the date other than the date are associated with the same advertisement display time. The measured advertisement effect is read (step S12). For example, when the measurement advertisement effect for the past week is stored in the prediction advertisement effect DB 34, the advertisement effect prediction unit 372 reads out the measurement advertisement effect for the same seven days from the prediction advertisement effect DB 34. .

  Next, the advertisement effect prediction unit 372 calculates the average of the read measurement advertisement effects (step S13), and uses this average as the predicted advertisement effect, and ends the advertisement effect prediction process. For example, when the measurement advertisement effect for 7 days is read out, the number of advertisement recognizers by gender and age group indicated by each measurement advertisement effect is divided by 7, and the average number of advertisement recognizers by sex and age group is calculated. calculate.

In this embodiment, for the sake of easy understanding, the description is made assuming that the time of the advertising space is uniformly 30 seconds. However, the time of the advertising space may be different. The scheduled display time of the advertisement space DB 32 and the advertisement display time of the prediction advertisement effect DB 34 are not necessarily the same.
In such a case, for example, when the scheduled display time is longer than the advertisement display time, in step S12, the measured advertisement effect associated with all advertisement display times included in the scheduled display time is added and read. Just put it out. If the scheduled display time is shorter than the advertisement display time, the measured advertisement effect associated with the advertisement display time may be read by dividing by the time ratio.

The predicted advertisement effect recording unit 373 records the predicted advertisement effect for each empty advertising space predicted by the advertising effect prediction unit 372 in the empty advertising space DB 32 in association with the empty advertising space.
When the advertisement management apparatus 3 receives the newly measured advertisement effect from the advertisement effect measurement apparatus 2 and the prediction advertisement effect DB 34 is updated, the advertisement effect prediction unit 372 updates the updated advertisement effect. Based on the prediction result that has been redone, the prediction advertisement effect recording unit 373 updates the empty advertising space DB 32.

  The advertisement information acquisition unit 374 acquires the content data of the advertisement and the desired advertisement effect of the advertisement desired by the advertisement provider.

  Specifically, when the advertisement information acquisition unit 374 acquires the advertisement content data and the desired advertisement effect from the advertisement provider via the input / output unit 35, the communication unit 36, and the like, the acquired content data is stored in the content DB 33. Then, a URL indicating the storage location is acquired. The advertisement information acquisition unit 374 temporarily stores the acquired URL and the desired advertisement effect in association with the desired advertisement effect in the RAM or the like of the control unit 37 until the advertisement space into which the advertisement content data is to be determined is determined.

  Based on the predicted advertisement effect recorded in the empty advertisement space DB 32 by the predicted advertisement effect recording unit 373, the empty advertisement space selection unit 375 generates an advertisement information acquisition unit 374 from the empty advertisement frames stored in the empty advertisement space DB 32. The empty advertisement space associated with the predicted advertisement effect that satisfies the desired advertisement effect acquired by the above is selected.

  For example, when the desired advertisement effect of the advertisement provider is “5 men in their 30s”, the empty advertisement space selection unit 375 selects the predicted advertisement from the empty advertisement spaces stored in the empty advertisement space DB 32. Select an empty advertising space that includes “5 men in their 30s” in the effect. In addition, when there is no vacant advertising space including “5 men in their 30s” in the predicted advertisement effect, among the vacant advertising space of the predicted advertising effect that “5 men in their 30s” is 5 or more, the most 5 Select a free ad space with a near-predictive advertising effect.

On the other hand, when there is no empty advertisement space with the predicted advertisement effect that satisfies the number of advertisement recognizers indicated by the desired advertisement effect in the empty advertisement space, the empty advertisement space selection unit 375 adds a plurality of empty advertisement spaces. The total number of advertisement recognizers indicated by the associated predicted advertisement effect is equal to or greater than the number of advertisement recognizers indicated by the desired advertisement effect, and a combination of empty advertisement spaces that is closest to the number is selected.
For example, when the desired advertisement effect of the advertisement provider is “5 men in their 30s”, an empty advertising space of “2 men in their 30s” and an empty advertising space of “3 men in their 30s” A combination is selected.

The advertisement output control unit 376 puts the content data of the advertisement acquired by the advertisement information acquisition unit 374 into the empty advertisement frame selected by the empty advertisement frame selection unit 375 and outputs it from the output device 1.
When a combination of a plurality of empty advertisement slots is selected, the advertisement output control unit 376 puts the content data of the advertisement in each of the selected empty advertisement slots and outputs it from the output device 1.

  Specifically, when an empty advertisement space is selected, the advertisement output control unit 376 selects the URL that is temporarily stored in the RAM or the like in association with the desired advertisement effect used for the selection. Is recorded in the address field in the schedule DB 31, and the schedule DB 31 is updated.

Then, the advertisement output control unit 376 reads content to be displayed on the output device 1 from the content DB 31 according to the distribution schedule stored in the schedule DB 31 and supplies the content to the output device 1.
Thus, the content data of the advertisement acquired by the advertisement information acquisition unit 374 is output from the output device 1 at the time indicated by the empty advertisement frame selected by the empty advertisement frame selection unit 375.

In addition to the functions described above, various functions are realized by the control unit 37.
For example, when the control unit 37 acquires content data via the input / output unit 35, the communication unit 36, and the like, the control unit 37 stores the acquired content data in the specified URL of the content DB 33.

  In addition, when the control unit 37 acquires an instruction to edit or update the distribution schedule via the input / output unit 35, the communication unit 36, or the like, the control unit 37 changes the contents of the schedule DB 31 according to the instruction.

  According to the advertisement management system described above, an advertisement space for outputting an advertisement can be determined based on an advertisement effect that is objectively predicted from advertisement effects measured in the past. Specifically, according to this advertisement management system, an advertisement space that satisfies the advertisement effect desired by the user can be determined based on the advertisement effect that is objectively predicted according to the time of the advertisement space.

[Second Embodiment]
The advertisement effect also changes depending on the location where the advertisement is output. Then, next, the case where the several output device 1 is installed in the mutually different place is demonstrated.

FIG. 11 is a block diagram schematically showing a configuration example of an advertisement management system according to the second embodiment of the present invention.
As illustrated, the advertisement management system according to the second embodiment differs from the advertisement management system according to the first embodiment illustrated in FIG. 1 in that the advertisement management apparatus 3 includes a plurality of output devices 1a and 1b. , And a plurality of advertisement effect measuring devices 2a, 2b, 2c,... Are connected via a communication network 4.

  The advertisement effect measuring device 2a is installed in the vicinity of the output device 1a, and measures the advertisement effect of the advertisement output by the output device 1a. The advertisement effect measuring device 2b is installed in the vicinity of the output device 1b, and measures the advertisement effect of the advertisement output by the output device 1b. The advertisement effect measuring device 2c is installed in the vicinity of the output device 1c, and measures the advertisement effect of the advertisement output by the output device 1c.

Each of the output devices 1a, 1b, 1c,... Has the same configuration as the output device 1 in the first embodiment, and each of the advertisement effect measuring devices 2a, 2b, 2c,. The configuration is the same as that of the advertisement effect measuring apparatus 2 in the embodiment.
However, each of the advertising effectiveness measuring devices 2a, 2b, 2c,... Stores an output device identifier in order to identify which output device itself measures the advertising effectiveness of the advertisement output. When the measured advertisement effect and advertisement display time are transmitted to the advertisement management apparatus 3, the output apparatus identifier is read and transmitted together.

The advertisement management device 3 has the same configuration as that shown in FIGS.
However, the information shown in FIGS. 6 to 8 is stored in the schedule DB 31, the empty advertisement space DB 32, and the prediction advertisement effect DB 34 for each output device identified by the output device identifier.

Hereinafter, the advertisement management apparatus 3 according to the second embodiment will be described with reference to FIG. 9 used to describe the advertisement management apparatus 3 according to the first embodiment.
The empty advertisement space DB 32 is an output device in which an advertisement to be output is not yet determined within a display scheduled time in which an advertisement is scheduled to be output from each of the plurality of output devices 1a, 1b, 1c,. And the display scheduled time are stored as empty advertisement slots.

  The advertisement effect receiving unit 371 outputs an output device identifier, an advertisement display time, and an output device identified by the output device identifier from the plurality of advertisement effect measuring devices 2a, 2b, 2c,. And receive advertising effects.

  Based on the output device identifier, the advertisement display time, and the advertisement effect received by the advertisement effect receiving unit 371, the advertisement effect predicting unit 372 generates an empty advertisement frame for each empty advertisement frame stored in the empty advertisement frame DB 32. An advertisement effect is predicted when an advertisement is output with a combination of the output device shown and the scheduled display time.

The predicted advertisement effect recording unit 373 records the predicted advertisement effect for each empty advertising space predicted by the advertising effect prediction unit 372 in the empty advertising space DB 32 in association with the empty advertising space.
The advertisement information acquisition unit 374 acquires the content data of the advertisement and the desired advertisement effect of the advertisement desired by the advertisement provider.

  Based on the predicted advertisement effect recorded in the empty advertisement space DB 32 by the predicted advertisement effect recording unit 373, the empty advertisement space selection unit 375 generates an advertisement information acquisition unit 374 from the empty advertisement frames stored in the empty advertisement space DB 32. The empty advertisement space associated with the predicted advertisement effect that satisfies the desired advertisement effect acquired by the above is selected.

  The advertisement output control unit 376 causes the content data of the advertisement acquired by the advertisement information acquisition unit 374 to be output from the output device indicated by the empty advertisement frame at the time indicated by the empty advertisement frame selection unit 375. .

  According to the advertisement management system according to the second embodiment described above, the advertisement space that satisfies the advertisement effect desired by the user is determined based on the advertisement effect that is objectively predicted according to the time and place of the advertisement space. can do.

[Third Embodiment]
Depending on the installation location of the output device 1 (1a, 1b, 1c,...), Only an advertisement with a specific attribute (such as a business type) may be permitted to be displayed. In addition, only advertisements with specific attributes may not be allowed to be displayed.
For example, when the output device 1 is installed in a store, it is not preferable that an advertisement of another business in the same industry as that in the store is output from the output device 1 in the store. .

Therefore, in the third embodiment of the present invention, when a plurality of advertisement output devices 1 are connected to the advertisement management device 3, an advertisement is sent to an appropriate output device 1 according to the business type of the advertisement provider. The case of outputting will be described.
The configuration of the advertisement management system according to the third embodiment is the same as that of the advertisement management system according to the second embodiment shown in FIG.

Next, the configuration of the advertisement management device 3 in the third embodiment will be described.
FIG. 12 is a block diagram illustrating a configuration example of the advertisement management device 3 according to the third embodiment.
The advertisement management apparatus 3 according to the third embodiment includes an output permitted industry DB 38 in addition to the configuration of the advertisement management apparatus 3 according to the first embodiment shown in FIG.
In order to avoid redundant description, in FIG. 12, the same components as those shown in FIG.

The output-permitted business type DB 38 is a business type that is permitted to output advertisements from the output devices 1a, 1b, 1c,... For each output device according to the installation locations of the output devices 1a, 1b, 1c,. (Output-permitted industry) is stored.
FIG. 13 is a diagram illustrating a data configuration example of the output-permitted industry DB 38.
As shown in the figure, the output permission industry DB 38 associates output device identifiers for identifying each of the output devices 1a, 1b, 1c,... With industry information for identifying the industry of the output permission industries. Is remembered.

In FIG. 13, for example, the output device identifier “0001” identifies the output device 1a, the output device identifier “0002” identifies the output device 1b, and the output device identifier “0003” identifies the output device 1c.
In addition, information such as an industry code may be stored as the industry information of the output permitted industry. In addition, in the column of the output-permitted business type, the business type that does not permit output may be stored, contrary to the business type that permits output.

Next, the advertisement management apparatus 3 according to the third embodiment will be described with reference to FIG. 9 used to describe the advertisement management apparatus 3 according to the first and second embodiments.
The advertisement management device 3 in the third embodiment is obtained by adding some functions to the advertisement management device 3 in the second embodiment already described. Therefore, in the following description of the advertisement management apparatus 3 in the third embodiment, differences from the advertisement management apparatus 3 in the second embodiment will be mainly described in order to avoid redundant description.

In the third embodiment, the advertisement information acquisition unit 374 further acquires the industry information of the advertisement provider in addition to the advertisement content data and the desired advertisement effect of the advertisement desired by the advertisement provider.
Then, the empty advertisement space selection unit 375 further uses the business type information acquired by the advertisement information acquisition unit 374 to obtain the desired advertisement effect from the empty advertisement frames of the advertisement output device permitted to output the advertisement. Select a free space associated with the predicted advertising effect to be satisfied.

FIG. 14 is a block diagram illustrating a functional configuration example of the empty advertisement selection unit 375 according to the third embodiment.
As illustrated, the empty advertisement selection unit 375 includes an output device identifier extraction part 3751, an empty advertisement frame extraction part 3752, and an extraction empty advertisement selection part 3753.

  The output device identifier extraction unit 3751 extracts, from the output device identifiers stored in the output permitted industry DB 38, an output device identifier that includes the industry indicated by the industry information acquired by the advertisement information acquisition unit 374 in the output permitted industry. .

For example, if the business indicated by the business information acquired by the advertisement information acquisition unit 374 is “communication”, the output of the advertisement is permitted with reference to the output permitted business DB 38 illustrated in FIG. As the output device, the output device identifier “0003” of the output device 1c is extracted.
In addition, when there are a plurality of output device identifiers that include the industry indicated by the industry information acquired by the advertisement information acquisition unit 374 in the output permitted industry, a plurality of output device identifiers are extracted.

The empty advertisement space extraction unit 3752 is a free advertisement space that is output by the advertisement output device identified by the output device identifier extracted by the output device identifier extraction unit 3751 from the empty advertisement frames stored in the empty advertisement space DB 32. To extract.
FIG. 15 is a diagram for explaining an operation in which the empty advertisement space extraction unit 3752 extracts an empty advertisement space.
As shown in FIG. 15A, in the empty advertisement space DB 32 in the third embodiment, the prediction advertisement effect is provided for each empty advertisement space specified by the output device (output device identifier) and the scheduled display time. It is remembered.

  Here, for example, when the output device identifier extracted by the output device identifier extraction unit 3751 is “0003”, the output device identifier is “0003” as illustrated in FIG. 15B. Only the empty advertisement space scheduled to be output from the output device 1c is extracted from the empty advertisement space DB 32.

  The extracted empty advertisement selection unit 3753 is based on the predicted advertisement effect recorded in the empty advertisement frame DB 32 by the predicted advertisement effect recording unit 373, and the advertisement information acquisition unit is selected from the empty advertisement frames extracted by the empty advertisement frame extraction unit 3752. The empty advertisement space associated with the predicted advertisement effect that satisfies the desired advertisement effect acquired by 374 is selected.

  According to the advertisement management system according to the third embodiment described above, advertisements can be output from appropriate output devices 1a, 1b, 1c,.

  Although the embodiments of the present invention have been described above, the present invention can be modified and applied in various forms and is not limited to the above embodiments.

  In addition, the block diagrams, flowcharts, and the like used in the description of the above embodiments may be changed as appropriate without departing from the spirit of the present invention.

  The functions executed by the advertisement management device 3 and the image analysis device 22 according to the above embodiment are not limited to software, and can also be realized by dedicated hardware. Further, the advertisement management apparatus 3 and the image analysis apparatus 22 can be realized by a normal computer system.

  For example, in the embodiment described above, the advertisement management device 3 or the image analysis device 22 has been described assuming that the operation program is stored in advance in a ROM or the like. However, a program for executing the above-described processing operation is recorded on a computer-readable recording medium such as a flexible disk, a CD-ROM (Compact Disk Read-Only Memory), a DVD (Digital Versatile Disk), or an MO (Magneto-Optical disk). An apparatus that executes the above-described processing operation may be configured by storing and distributing the program in a medium and installing the program in a computer.

Further, the program may be stored in a disk device or the like included in a predetermined server device on a communication network such as the Internet, and may be downloaded onto a computer by being superimposed on a carrier wave, for example. Furthermore, the above-described processing can also be achieved by starting and executing a program while transferring it via a communication network.
In addition, when the above functions are realized by sharing an OS (Operating System), or when the functions are realized by cooperation between the OS and an application, only the part other than the OS may be stored in a medium and distributed. It may also be downloaded to a computer.

It is a block diagram showing roughly an example of composition of an advertising management system concerning a 1st embodiment of the present invention. It is a block diagram which shows roughly the structural example of an image analyzer. It is a figure which shows the data structural example of an advertisement effect memory. It is a figure which shows the data structural example of measurement advertisement effect DB. It is a block diagram which shows roughly the structural example of an advertisement management apparatus. It is a figure which shows the data structural example of schedule DB. It is a figure which shows the data structural example of empty advertisement space DB. It is a figure which shows the data structural example of advertisement effect DB for prediction. It is a block diagram which shows the functional structural example of an advertisement management apparatus. It is a flowchart which shows an example of an advertisement effect prediction process. It is a block diagram which shows roughly the structural example of the advertisement management system which concerns on the 2nd Embodiment of this invention. It is a block diagram which shows the structural example of the advertisement management apparatus in the 3rd Embodiment of this invention. It is a figure which shows the example of a data structure of output permission industry DB. It is a block diagram which shows the functional structural example of the empty advertisement selection part in the 3rd Embodiment of this invention. It is a figure for demonstrating the operation | movement which a vacant advertisement frame extraction part extracts a vacant advertisement frame.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1, 1a, 1b, 1c Output device 2, 2a, 2b, 2c Advertisement effect measuring device 3 Advertisement management device 4, 4a, 4b Communication network 21 Imaging device 22 Image analysis device 31 Schedule DB
32 Vacant advertising space DB
33 Content DB
34 Advertising effect DB for prediction
35, 225 Input / output unit 36, 226 Communication unit 37, 227 Control unit 38 Output permission business DB
221 Model DB
222 Frame memory 223 Advertisement effect memory 224 Measurement advertisement effect DB
371 Advertisement effect reception unit 372 Advertisement effect prediction unit 373 Predictive advertisement effect recording unit 374 Advertisement information acquisition unit 375 Empty advertisement frame selection unit 376 Advertisement output control unit 3751 Output device identifier extraction unit 3752 Empty advertisement frame extraction unit 3753 Extraction empty advertisement selection unit

Claims (9)

An advertisement output device for outputting advertisements;
An advertisement effect measuring device for measuring the advertisement effect of the advertisement output by the advertisement output device;
An advertisement management system that is connected to the advertisement output device and the advertisement effect measurement device via a communication network, and that manages an advertisement output by the advertisement output device,
The advertisement management device includes:
Among the advertising space in which the advertisement is scheduled to be output by the advertisement output device, a free advertising space storage means for storing a free advertising space in which an advertisement that has yet to be entered is determined;
Advertisement effect receiving means for receiving the advertisement effect measured by the advertisement effect measuring device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring content data of an advertisement and a desired advertisement effect that is an advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting free space associated with the predicted advertising effect that satisfies the desired advertising effect,
Advertisement output control means for putting the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means and outputting from the advertisement output device;
The advertisement effect measuring device measures the number of advertisement recognizers, which is the number of people who have recognized the advertisement output by the advertisement output device, as the advertisement effect,
The advertisement effect receiving means receives the number of advertisement recognizers measured by the advertisement effect measuring device,
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
An advertisement management system characterized by that. The advertisement effect measuring device acquires an advertisement output time when the advertisement is output when the advertisement effect of the advertisement is measured,
The advertisement effect receiving means receives the advertisement output time and the advertisement effect of the advertisement output at the advertisement output time from the advertisement effect measuring device,
The empty advertisement space storage means stores, as an empty advertisement space, a time during which an advertisement to be output is not yet determined among the time when the advertisement is scheduled to be output.
The advertisement effect prediction means indicates the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means based on the advertisement output time and the advertisement effect received by the advertisement effect reception means. Predict the effectiveness of an ad when the ad is output in time,
The advertisement output control means causes the advertisement output device to output the content data of the advertisement acquired by the advertisement information acquisition means at a time indicated by the empty advertisement space selected by the empty advertisement space selection means.
The advertisement management system according to claim 1 . The advertisement management device is connected via a communication network to a plurality of advertisement output devices and a plurality of advertisement effect measurement devices that measure the advertising effectiveness of advertisements output by each of the plurality of advertisement output devices.
Each of the plurality of advertisement effect measurement devices, when measuring the advertisement effect of an advertisement, advertisement output device identification information for identifying the advertisement output device from which the advertisement is output, and the advertisement output from which the advertisement is output Get time and
The advertisement effect receiving means receives advertisement output device identification information, an advertisement output time, and an advertisement effect of an advertisement output by the advertisement output device at the advertisement output time from the plurality of advertisement effect measuring devices. ,
The vacant advertisement space storage means is a combination of an advertisement output device and a time for which an advertisement to be output has not yet been determined among the times when an advertisement is scheduled to be output in each of the plurality of advertisement output devices. Are stored as empty ad slots,
The advertisement effect prediction unit is configured to determine, for each empty advertisement space stored in the empty advertisement space storage unit, based on the advertisement output device identification information, the advertisement output time, and the advertisement effect received by the advertisement effect reception unit. Predicting the advertising effect when an advertisement is output in combination with the advertisement output device indicated by the empty advertisement space and time;
The advertisement output control means, from the advertisement output device indicated by the empty advertisement space, at the time indicated by the empty advertisement space selected by the empty advertisement space selection means, the content data of the advertisement acquired by the advertisement information acquisition means. Output,
The advertisement management system according to claim 1 or 2 , wherein The advertisement management device includes:
For each advertisement output device identification information, further comprising an output permission attribute storage means for storing an output permission attribute indicating an attribute permitted to output an advertisement from the advertisement output device identified by the advertisement output device identification information,
The advertisement information acquisition means acquires content data of an advertisement, a desired advertisement effect which is an advertisement effect of the advertisement desired by the user, and attribute information indicating the attribute of the user,
The empty advertisement space selecting means is:
Advertisement output for extracting advertisement output device identification information including, as an output permission attribute, the attribute indicated by the attribute information acquired by the advertisement information acquisition unit from the advertisement output device identification information stored in the output permission attribute storage unit Device identification information extraction means;
Extracts empty advertisement frames output by the advertisement output device identified by the advertisement output device identification information extracted by the advertisement output device identification information extraction means from the empty advertisement frames stored in the empty advertisement frame storage means. Empty space extraction means to perform,
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the desired information acquired by the advertisement information acquisition means from the empty advertisement spaces extracted by the empty advertisement space extraction means An extracted free space selection means for selecting a free space associated with the predicted advertising effect that satisfies the advertising effect,
The advertisement management system according to claim 3 . The advertisement effect measuring device measures the number of advertisement recognizers by gender,
The advertisement effect receiving means receives the number of gender advertisement recognizers measured by the advertisement effect measuring device,
The advertisement effect prediction unit is configured to determine whether an advertisement is included in the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage unit based on the number of gender advertisement recognizers received by the advertisement effect reception unit. Predicts the number of gender ad recognizers when
The predicted advertisement effect recording means records the number of predicted advertisement recognizers by sex for each empty advertisement space predicted by the advertisement effect prediction means in association with the empty advertisement space, and records it in the empty advertisement space storage means,
The advertisement information acquisition means acquires a desired gender advertisement recognizer number that is the number of gender advertisement recognizers desired by the user as a desired advertisement effect,
The empty advertisement space selection means is configured to determine whether the empty advertisement space stored in the empty advertisement space storage means is based on the number of gender predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. Selecting an empty ad space associated with the number of gender-predicted ad recognizers that satisfies the number of desired gender ad recognizers acquired by the advertisement information acquisition means,
The advertisement management system according to any one of claims 1 to 4 , wherein The advertisement effect measuring device measures the number of advertisement recognizers by age,
The advertisement effect receiving means receives the number of age-specific advertisement recognizers measured by the advertisement effect measuring device,
The advertisement effect prediction means enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means based on the number of age-recognized advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers by age when ads are output,
The predicted advertisement effect recording means records the number of predicted advertisement recognizers by age for each empty advertisement space predicted by the advertisement effect prediction means in association with the empty advertisement space and records it in the empty advertisement space storage means,
The advertisement information acquisition means acquires, as a desired advertisement effect, the number of advertisement recognizers by desired age, which is the number of advertisement recognizers by age desired by the user,
The empty advertisement space selection means is based on the number of predicted advertisement recognizers classified by age recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, and the empty advertisement space stored in the empty advertisement space storage means. Selecting a vacant advertisement space associated with the number of predicted advertisement recognizers by age satisfying the number of advertisement recognizers by desired age acquired by the advertisement information acquisition means, from
The advertisement management system according to any one of claims 1 to 5 , wherein A free advertisement space storage means for storing a free advertisement space in which an advertisement to be entered has not yet been determined among the advertisement spaces in which the advertisement is scheduled to be output by the advertisement output device;
Advertisement effect receiving means for receiving the measured advertisement effect from the advertisement effect measuring device for measuring the advertisement effect of the advertisement output by the advertisement output device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring content data of an advertisement and a desired advertisement effect that is an advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting free space associated with the predicted advertising effect that satisfies the desired advertising effect,
Advertisement output control means for putting the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means and outputting from the advertisement output device;
The advertisement effect receiving means measures the number of advertisement recognizers measured from the advertisement effect measuring device that measures the number of people who recognized the advertisement output by the advertisement output device as the advertisement effect. Receive
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
An advertisement management apparatus characterized by that. An advertisement output device that outputs an advertisement, an advertisement effect measurement device that measures the advertisement effect of an advertisement output by the advertisement output device, and an advertisement management device that is connected via a communication network, A free space recording step for recording, in the storage unit, a free space that has not yet been determined among the space that is scheduled to be output;
An advertising effectiveness measuring step in which the advertising effectiveness measuring device measures the advertising effectiveness of the advertisement output by the advertising output device;
An advertisement effect receiving step in which the advertisement management device receives the advertisement effect measured in the advertisement effect measurement step from the advertisement effect measurement device;
Advertising effect when the advertisement management device outputs an advertisement that enters the empty advertising space for each empty advertising space stored in the storage unit based on the advertising effect received in the advertising effect receiving step An ad effectiveness prediction step that predicts
A predicted advertisement effect recording step in which the advertisement management device records the predicted advertisement effect for each empty advertisement space predicted in the advertisement effect prediction step in the storage unit in association with the empty advertisement space;
An advertisement information acquisition step in which the advertisement management device acquires content data of an advertisement and a desired advertisement effect which is an advertisement effect of the advertisement desired by a user;
The advertisement management device is acquired by the advertisement information acquisition step from the empty advertisement space stored in the storage unit, based on the predicted advertisement effect recorded in the storage unit by the predicted advertisement effect recording step. A free inventory selection step for selecting the free inventory associated with the predicted advertising effect that satisfies the desired advertising effect,
An advertisement output control step in which the advertisement management device puts the content data of the advertisement acquired in the advertisement information acquisition step into the empty advertisement space selected in the empty advertisement space selection step and outputs it from the advertisement output device; An ad management method for executing
In the advertisement effect measurement step, as the advertisement effect, the number of advertisement recognizers, which is the number of people who have recognized the advertisement output by the advertisement output device, is measured.
In the advertisement effect receiving step, the number of advertisement recognizers measured by the advertisement effect measuring step is received,
In the advertisement effect prediction step, an advertisement that enters the empty advertisement space is output for each empty advertisement space stored in the storage unit, based on the number of advertisement recognizers received in the advertisement effect reception step. Predict the number of ad recognizers of as ad effectiveness,
In the predicted advertisement effect recording step, the number of predicted advertisement recognizers for each empty advertising space predicted by the advertising effect prediction step is recorded in the storage unit in association with the empty advertising space,
In the advertisement information acquisition step, as a desired advertisement effect, the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user is acquired,
In the empty advertisement space selection step, the advertisement information acquisition step from the empty advertisement spaces stored in the storage unit based on the number of predicted advertisement recognizers recorded in the storage unit by the predicted advertisement effect recording step. When selecting a free space associated with the number of predicted ad recognizers that satisfies the number of desired ad recognizers obtained by the above, if there is no free space associated with the number of desired ad recognizers, Select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
In the advertisement output control step, the content data of the advertisement acquired by the advertisement information acquisition step is put in the empty advertisement space selected by the empty advertisement space selection step, and is output from the advertisement output device ,
In the empty advertisement space selection step, the total number of predicted advertisement recognizers associated with a plurality of empty advertisement spaces out of the empty advertisement spaces stored in the storage unit is equal to or greater than the number of desired advertisement recognizers. And select the combination of available ad slots that is closest to the number of desired ad recognizers,
In the advertisement output control step, the advertisement content data acquired in the advertisement information acquisition step is put into a plurality of empty advertisement spaces indicated by the combination selected in the empty advertisement space selection step, and output from the advertisement output device Let
An advertisement management method characterized by the above. An advertisement output device that outputs an advertisement, an advertisement effect measurement device that measures the advertisement effect of an advertisement output by the advertisement output device, and a computer connected via a communication network,
Empty advertisement space storage means for storing empty advertisement space in which an advertisement to be entered is not yet determined among the advertisement spaces scheduled to be output by the advertisement output device,
Advertisement effect receiving means for receiving the advertisement effect measured by the advertisement effect measuring device;
Based on the advertisement effect received by the advertisement effect receiving means, the advertisement effect when the advertisement that enters the empty advertisement space is output is predicted for each empty advertisement space stored in the empty advertisement space storage means. Advertising effectiveness prediction means,
A predicted advertisement effect recording means for recording the predicted advertisement effect for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space;
Advertising information acquisition means for acquiring the content data of the advertisement and the desired advertisement effect that is the advertisement effect of the advertisement desired by the user;
Based on the predicted advertisement effect recorded in the empty advertisement space storage means by the predicted advertisement effect recording means, the advertisement information acquisition means acquired from the empty advertisement spaces stored in the empty advertisement space storage means. A free space selection means for selecting a free space associated with the predicted advertising effect that satisfies the desired advertising effect,
The content data of the advertisement acquired by the advertisement information acquisition means is put into the empty advertisement space selected by the empty advertisement space selection means, and functions as an advertisement output control means for outputting from the advertisement output device,
The advertisement effect receiving means measures the number of advertisement recognizers measured from the advertisement effect measuring device that measures the number of people who recognized the advertisement output by the advertisement output device as the advertisement effect. Receive
The advertisement effect prediction means outputs an advertisement that enters the empty advertisement space for each empty advertisement space stored in the empty advertisement space storage means, based on the number of advertisement recognizers received by the advertisement effect reception means. Predict the number of ad recognizers as an ad effect,
The predicted advertisement effect recording means records the predicted advertisement recognizer number for each empty advertisement space predicted by the advertisement effect prediction means in the empty advertisement space storage means in association with the empty advertisement space,
The advertisement information acquisition means acquires the number of desired advertisement recognizers that is the number of advertisement recognizers desired by the user as the desired advertisement effect,
The empty advertisement space selecting means is configured to select from the empty advertisement spaces stored in the empty advertisement space storage means based on the number of predicted advertisement recognizers recorded in the empty advertisement space storage means by the predicted advertisement effect recording means. , When selecting a free advertisement space associated with the number of predicted advertisement recognizers satisfying the number of desired advertisement recognizers acquired by the advertisement information acquisition means, a free advertisement space associated with the number of desired advertisement recognizers is If not, select the empty inventory associated with the number of predicted ad recognizers closest to the desired ad recognizer number,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into the empty advertisement space selected by the empty advertisement space selection means, and outputs it from the advertisement output device .
The vacant advertisement space selection unit is configured such that a total number of predicted advertisement recognizers associated with a plurality of vacant advertisement spaces among the vacant advertisement spaces stored in the vacant advertisement space storage unit is a desired advertisement recognizer. Select a combination of available inventory that is greater than or equal to the number of desired ad recognizers,
The advertisement output control means puts the content data of the advertisement acquired by the advertisement information acquisition means into a plurality of empty advertisement spaces indicated by the combination selected by the empty advertisement space selection means, and outputs it from the advertisement output device Let
A program characterized by that.

Images