JP5696431B2 - Information processing system and method thereof, information processing device and control method and control program thereof, information notification device and control method and control program thereof - Google Patents

Description

  The present invention relates to a technology for generating a commercial message for advertising to consumers.

  The following techniques are known as techniques for notifying consumers from a plurality of information notification devices. Patent Document 1 discloses an information distribution system that provides information on product evaluation to customers in a store by collecting evaluation comments of products input by a user from a user terminal using a server and distributing the comments to a terminal device in the store. Has been. Patent Document 2 discloses a storefront information distribution system in which a management unit transmits advertisements to be displayed on a thin display of each sales floor with reference to sales information from a register.

JP 2003-345941 A JP 2000-020606 A

  However, the above-described prior art does not describe a technique for analyzing evaluation comments by users and sales information from a register, selecting contents, and generating a commercial message with a high advertising effect for consumers. . In addition, there is no description of a technique for taking into consideration the demand for promotion for the advertisement of the product or service provider to be promoted in order to generate a commercial message.

  The objective of this invention is providing the technique which solves the above-mentioned subject.

In order to achieve the above object, a system according to the present invention provides:
An information processing system that generates a message about a product or service,
An acquisition means for acquiring consumer preference information for goods or services;
Based on the preference information acquired by the acquisition means, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. Selection means to
Generating means for generating the message by arranging the content selected by the selection means for a plurality of frames included in the message;
It is characterized by including.

In order to achieve the above object, the method according to the present invention comprises:
An information processing method for generating a message about a product or service,
An acquisition step in which the acquisition means acquires consumer preference information for the product or service;
The selection means notifies from a plurality of contents prepared in advance based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service. A selection step for selecting content to be
A generating step for generating the message by arranging the content selected in the selecting step for a plurality of frames included in the message;
It is characterized by including.

In order to achieve the above object, an apparatus according to the present invention provides:
An information processing apparatus that distributes messages related to goods or services,
An acquisition means for acquiring consumer preference information for goods or services;
Based on the preference information acquired by the acquisition means, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. Selection means to
A distribution unit configured to distribute the message by arranging the content selected by the selection unit with respect to a plurality of frames included in the message;
It is characterized by providing.

In order to achieve the above object, the method according to the present invention comprises:
A method for controlling an information processing apparatus for delivering a message related to a product or service,
An acquisition step of acquiring consumer preference information for the product or service;
Based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. A selection step to
A distribution step of distributing the message by arranging the content selected in the selection step with respect to a plurality of frames included in the message;
It is characterized by providing.

In order to achieve the above object, a program according to the present invention provides:
A control program for an information processing device that distributes messages related to goods or services,
An acquisition step of acquiring consumer preference information for the product or service;
Based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. A selection step to
A distribution step of distributing the message by arranging the content selected in the selection step with respect to a plurality of frames included in the message;
Is executed by a computer.

In order to achieve the above object, an apparatus according to the present invention provides:
An information notification device that notifies a message about a product or service,
First receiving means for receiving consumer preference information for goods or services;
Second receiving means for receiving an appeal policy of a provider providing the product or service;
Based on the preference information received by the first receiving means, the weighting for the preference information, and the appeal policy received by the second receiving means, content to be notified from a plurality of contents prepared in advance. A selection means to select;
Informing means for informing the message by arranging the content selected by the selecting means for a plurality of frames included in the message;
It is characterized by providing.

In order to achieve the above object, the method according to the present invention comprises:
A control method for an information notification device for notifying a message about a product or service,
A first receiving step of receiving consumer preference information for goods or services;
A second receiving step of receiving an appeal policy of a provider providing the product or service;
Based on the preference information received in the first reception step, the weighting for the preference information, and the appeal policy received in the second reception step, content to be notified from a plurality of contents prepared in advance. A selection step to select;
A notification step of disposing the content selected in the selection step for a plurality of frames included in the message and informing the message;
It is characterized by providing.

In order to achieve the above object, a program according to the present invention provides:
A control program for an information notification device that notifies a message about a product or service,
A first receiving step of receiving consumer preference information for goods or services;
A second receiving step of receiving an appeal policy of a provider providing the product or service;
Based on the preference information received in the first reception step, the weighting for the preference information, and the appeal policy received in the second reception step, content to be notified from a plurality of contents prepared in advance. A selection step to select;
A notification step of disposing the content selected in the selection step for a plurality of frames included in the message and informing the message;
To make a computer execute

  ADVANTAGE OF THE INVENTION According to this invention, while considering a consumer's preference, the various commercial message which considered also the request | requirement with respect to the appeal of the goods or service provider can be produced | generated.

It is a block diagram which shows the structure of the information processing system of 1st Embodiment of this invention. It is a conceptual diagram which shows the structure of the information processing system of 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing system of 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a figure which shows the consumer's preference example which concerns on 2nd Embodiment of this invention. It is a figure which shows the preference information which concerns on 2nd Embodiment of this invention. It is a figure which shows the advertisement content database which concerns on 2nd Embodiment of this invention. It is a figure which shows the contact program database which concerns on 2nd Embodiment of this invention. It is a figure which shows the reproduction | regeneration conditions of the contact program which concerns on 2nd Embodiment of this invention. It is a figure which shows the commercial message which concerns on 2nd Embodiment of this invention. It is a figure which shows the example of a display of the commercial message which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the production | generation procedure of the commercial message which concerns on 2nd Embodiment of this invention. It is a flowchart of the commercial message generation process which concerns on 2nd Embodiment of this invention. It is a conceptual diagram which shows the process of the information processing system of 3rd Embodiment of this invention. It is a figure which shows the table of the contact program execution control which concerns on 3rd Embodiment of this invention. It is a figure which shows the initial screen of the commercial message which concerns on 3rd Embodiment of this invention. It is a flowchart which shows the procedure of the contact program execution control which concerns on 3rd Embodiment of this invention. It is a block diagram which shows the structure of the information processing system of 4th Embodiment of this invention. It is a figure which shows the structure of the user profile which concerns on 4th Embodiment of this invention. It is a figure which shows the example of a display of the commercial message which concerns on 4th Embodiment of this invention. It is a block diagram which shows the structure of the information processing system of 5th Embodiment of this invention.

  Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings. However, the components described in the following embodiments are merely examples, and are not intended to limit the technical scope of the present invention only to them. In the following embodiments, an example in which an information processing device intensively generates a commercial message as a server and distributes it to a terminal that is an information notification device, and an example in which each information notification device is distributed to generate and notify a commercial message Indicates. However, the division of functions between the information processing apparatus and the information notification apparatus is not limited to this, and various divisions of roles may be considered based on the direction of system operation.

[First Embodiment]
An information processing system 100 as a first embodiment of the present invention will be described with reference to FIG. The information processing system 100 of this embodiment is a system that generates a commercial message for advertising a product or service.

  As illustrated in FIG. 1, the information processing system 100 includes an acquisition unit 110, a selection unit 120, and a generation unit 130. The acquisition unit 110 acquires the preference information 111 of the consumer 140 for the product or service via the network. Based on the preference information 111 acquired by the acquisition unit 110 and the appeal information of the provider providing the product or service, the selection unit 120 selects the advertisement content 121 to be notified from a plurality of advertisement contents prepared in advance. . The generation unit 130 arranges the advertising content 121 selected by the selection unit 120 with respect to the plurality of frames 132 included in the commercial message 131 and generates the commercial message 131.

  With such a configuration, it is possible to generate various commercial messages that take into account consumer preferences and also take into account the demands of merchandise or service providers.

[Second Embodiment]
The information processing system according to the second embodiment obtains consumer preference information from popularity voting in a network and popularity voting in a storefront terminal, and generates a commercial message in consideration of appeal information of a provider who provides a product or service. . And the produced | generated commercial message is alert | reported from the digital signage terminal arrange | positioned in several positions. According to the present embodiment, based on consumer preferences and provider appeal information, a variety of commercial messages are generated and notified from a digital signage terminal using a frame set combining a plurality of frames and a contact program. it can.

<Configuration of Information Processing System of Second Embodiment>
FIG. 2A is a conceptual diagram illustrating a configuration of an information processing system 200 according to the second embodiment.

  In the information processing system 200 of FIG. 2A, the number of accesses and the access tendency to information on products and services by consumers from homes and mobile terminals are accumulated as a voting history in the net popularity voting storage unit 202. On the other hand, votes for products and services input by consumers from a digital signage terminal at the store are stored in the store popularity vote storage unit 203. In addition, from the provider who provides the product or service, the appeal coefficient weighting the number of votes for each product or service and the selection information of the product or service preferentially notified to the digital signage terminal 208 in the store are the appeal information. Entered. The commercial message generation unit 201 refers to the consumer preference information from the online popularity vote storage unit 202 and the store popularity vote storage unit 203 and the appeal information of the provider, and uses the advertisement content database prepared in the database 204. Select promotional content. Then, the selected advertisement content is arranged in a frame set that is a combination of a plurality of frames from the frame set database prepared in the database 204. The frame set in which the advertisement content is arranged is notified to the store consumer from the store digital signage terminal 208 by the contact program from the contact program database 207. Note that the roles of the frame set and the contact program may be changed. For example, a frame set is a group of frames in which the notification order is not set, and a contact program including the notification order can arrange the frame groups in the notification order. In addition, the frame notification order is already set in the frame set, and the contact program can also control other notifications and dialogues. That is, the commercial message includes a case where only the advertising content to be notified is indicated and a case where the commercial message indicates a program including notification control. In this specification, the entire program downloaded from the server to the terminal in order to notify the commercial message from the digital signage terminal 208 at the store is collectively referred to as a contact program.

  FIG. 2B is a block diagram illustrating a configuration of the information processing system 200 according to the second embodiment.

  The information processing system 200 in FIG. 2B includes an information processing apparatus 210 that functions as a server. In addition, a mobile terminal or PC terminal 220 of a consumer who uses online sales or network services, a digital signage terminal 208 at the store, and a provider 240 that provides online sales or network services to the mobile terminals or PC terminals 220 of consumers. including. The information processing apparatus 210, the mobile terminal or PC terminal 220, the digital signage terminal 208, and the provider 240 are connected via a network 250.

  The information processing apparatus 210 according to the present embodiment that functions as a server includes the following functional components. The consumer information storage unit 211 stores the access amount and access tendency to information related to consumer products and services, or purchase information of products and services sent via the network 250 and the communication control unit 219. To generate preference information. The net ranking generation unit 212 generates a net ranking based on the preference information of the consumer information storage unit 211 and the appeal information received by the appeal information reception unit 213 from the product or service provider. The information processing apparatus 210 has an advertisement content database 205 that stores advertisement contents in which commercial messages are embedded. In addition, it has a frame set database 206 for storing a set of a plurality of frames for setting the arrangement of advertisement contents. Further, it has a contact program database 207 for storing a plurality of contact programs downloaded to the digital signage terminal 208 at the store.

  The advertising content selection unit 215 selects the advertising content to be incorporated into the commercial message from the advertising content database 205 based on the net ranking generated by the net ranking generation unit 212 and the appeal information received by the appeal information reception unit 213. The commercial message generating unit 201 arranges the selected advertisement content in the frame set acquired from the frame set database 206, and generates a commercial message. The generated commercial message is downloaded from the communication control unit 219 to the digital signage terminal 208 using a contact program from the contact program database 207 or as a contact program.

<Configuration of Information Processing Apparatus of Second Embodiment>
The information processing apparatus 210 of FIG. 2B is demonstrated using FIG. In FIG. 3, a CPU 310 is a processor for calculation control, and implements each functional component of FIG. 2B by executing a program. The ROM 320 stores fixed data and programs such as initial data and programs. The communication control unit 219 communicates with an external device via a network. The information processing apparatus 210 receives consumer information from the consumer's mobile terminal, the PC terminal 220, or the digital signage terminal 208 at the store via the communication control unit 219. Then, a commercial message is generated and transmitted as a contact program to the digital signage terminal 208, which is an information notification device viewed by the consumer. Communication may be wireless or wired.

  The RAM 340 is a random access memory that the CPU 310 uses as a work area for temporary storage. In the RAM 340, an area for storing the following data necessary for realizing the present embodiment is secured. Reference numeral 341 denotes a net ranking generated from the access amount and access tendency to information on products and services from the mobile terminal of the consumer and the PC terminal 220. Reference numeral 342 is an appeal coefficient that is a weighting to the net ranking set by the product or service provider. 343 is a correction ranking generated by multiplying the net ranking by the appeal coefficient. 344 is an appeal policy from the provider for selecting the advertisement content, specifically, designation by the provider of the product or service to be notified. Reference numeral 345 denotes selection information input by the consumer from the digital signage terminal 208 at the store. Reference numeral 346 denotes advertisement content selected based on the corrected ranking and the appeal policy. Reference numeral 347 denotes a frame set used for arranging the selected advertisement content. A commercial message 348 is generated by arranging the selected advertisement content in the frame set. 349 is a contact program downloaded to the digital signage terminal 208 so that a commercial message can be notified from the digital signage terminal 208 at the store.

  The large-capacity storage unit 350 stores data such as databases, consumer information, and appeal information, and application programs executed by the CPU 310 in a nonvolatile manner. The large-capacity storage unit 350 stores the following data or programs necessary for realizing the present embodiment. Reference numeral 211 denotes a consumer information storage unit that stores consumer information collected from the mobile terminal of the consumer, the PC terminal 220, and the digital signage terminal 208. Reference numeral 352 denotes an appeal information accumulation unit that accumulates appeal information set by a product or service provider. An advertisement content DB 205 stores advertisement contents including a still image, a moving image, sound, and text information prepared in advance. Reference numeral 206 denotes a frame set DB that stores a frame set including a plurality of combinations of frames in which advertisement content is arranged. Reference numeral 207 denotes a contact program DB that stores a contact program downloaded in order to notify the generated commercial message from the digital signage terminal 208. Next, as a program, a commercial message notification program 356 for executing the entire processing is stored. An example is shown in FIG. 10A. Further, a commercial message generation program 357 that is included in the commercial message notification program 356 and generates a commercial message is stored. An example is shown in FIG. 10B. Further, an advertisement content selection module 358 for selecting advertisement contents included in the commercial message notification program 356 is stored. The processing of S140 in FIG. 10A is realized. Although not described in detail in the present embodiment, 359 is a net ranking generation program that generates a net ranking based on consumer information from the mobile terminal of the consumer or the PC terminal 220.

<Configuration of data used in the second embodiment>
In the following, an example of the configuration of data necessary for generating and informing a commercial message in the configuration of FIG. 3 will be described. Note that the following description of the generation and notification of a commercial message will be made using a car as an example of the product. However, even if there are changes to accommodate different attributes depending on the product or service, there is no difference in configuration and operation requirements.

(Example of preference classification for net ranking)
FIG. 4 is a diagram illustrating a consumer preference example 400 when the product according to the second embodiment is a car. Note that the consumer preference information of this embodiment includes the one that asks the consumer as shown in FIG. 4 and totals the answers, the access to the information related to existing consumer products and services, or the products and services. The information on purchases is analyzed and classified as shown in FIG.

  In FIG. 4, the consumer's preference tendency about the car is divided into three groups and arranged. 401 is a consumer's preference for the “environment” in which the car is used. Analyze when the consumer wants to use the car. For example, if the product is not a car but “alcohol”, the “environment” may be “meal”, “before going to bed”, “alone”, “with friends”, “when it disappears”, and the like. Reference numeral 402 denotes a consumer's preference for a “product” that is a vehicle type in the case of a car. Analyze which car model the consumer wants. For example, if the product is “sake”, the “product” may be a preference such as “beer”, “sake”, or “whiskey”, or a brand or production area. Reference numeral 403 analyzes what the consumer wants as the “function” that the car performs. For example, if the product is “alcohol”, “function” may be “degree of alcohol”, “taste”, “color”, “container design”, or the like. The grouping of consumer preference trends of “environment”, “product”, and “function” is merely an example, and is not limited to this. In particular, when the target is a service, the grouping is different.

(Example of net ranking and appeal coefficient)
FIG. 5 is a diagram showing a net ranking ranking table 510 and a solicitation ranking table 520 multiplied by a solicitation coefficient as examples of preference information according to the second embodiment. FIG. 5 shows the net ranking of “product” in FIG. 4 as a representative, but the same applies to other “environments” and “functions”. However, in the case of “product”, the promotional content is an effective “image”, “sound”, and “text” related to the product, but the promotional content in the case of “environment” and “function” has more consumer needs. It will be related to the needs of the provider. Further, in the example of FIG. 5, an example is shown in which the provider is set to notify the top three vehicle types as the appeal policy. This may be achieved by a selection instruction from the provider. Naturally, not only “product” but also “environment” and “function” are selected in consideration, but it is not mentioned here because it becomes complicated.

  In the net ranking ranking table 510 in the upper part of FIG. 5, vehicle types are arranged in descending order from the highest score from No. 1 to No. 8. Reference numeral 511 denotes the net ranking and the model name, and 512 denotes the respective points. If the net ranking ranking table 510 is selected and used as the advertising content as it is, the top three “light cars”, “3 number sedan”, and “small sedan” enclosed in bold lines will be notified.

  Reference numeral 513 denotes an appeal coefficient indicating the degree of importance of advertisement set by the provider or car in accordance with each vehicle type. The appeal ranking table 520 in the lower part of FIG. 5 is arranged in descending order of the score after multiplying the score 512 by the appeal coefficient 513. Reference numeral 521 denotes the net ranking and the model name, and 522 denotes the score after multiplying the score 512 by the appeal coefficient 513. By multiplying the appeal coefficient 513, if the appeal ranking table 520 is selected and used as advertising content, the top three ranked “tall cars”, “3 number sedan”, and “small sedan” will be notified. Will be. In the present embodiment, an example in which the appeal coefficient is multiplied by the net ranking is shown, but a more complicated appeal policy may be used.

  Reference numeral 523 denotes an ID for extracting advertisement contents prepared in advance corresponding to the vehicle type. Here, the ID is a 2-digit ID, the upper digit is the vehicle type ID, and the lower digit is an ID for selecting either a still image (hereinafter, still image) or a moving image (hereinafter, moving image). The number of advertisement contents for the same vehicle type is not limited to this example, and advertisement contents that meet the needs of consumers with finer granularity may be selected with more digits. In the example at the bottom of FIG. 5, “Tall Car” with the first appeal ranking is “Movie” with ID “2”, and “Photo (Still Image) with ID“ 1 ”is second and third in appeal ranking. ) ”. Such selection may be determined in advance, or may be determined by the provider's appeal information, frame set, or contact program.

(Example of advertising content database)
FIG. 6 is a diagram illustrating an example of an advertisement content database (DB) 600 according to the second embodiment. In FIG. 6, the upper digit ID corresponding to the “product” option in FIG. 4 and the lower digit ID indicating that “image” to be displayed is “still image” or “moving image” are associated with each other. Promotional content is shown. In the advertisement content database, “multiple frame still images”, “manga”, “illustrations”, “animation”, and the like may be prepared as other images. In addition to the image and sound of the object, the background and background music may be separately selected and combined.

  In FIG. 6, reference numeral 610 denotes advertising content for “still images”. Reference numeral 611 denotes a car model name and a pointer to the advertisement content thereof, and reference numerals 612 to 614 denote data of the advertisement contents. From the result in the lower part of FIG. 5, “photo (still image)” of “small sedan” and “3 number sedan” is selected as the advertising content.

  Reference numeral 620 in FIG. 6 denotes the promotional content of “video”. 621 is a model name and a pointer to the advertisement content, and 622 to 623 are data of each advertisement content. From the result in the lower part of FIG. 5, “moving image” of “tall car” is selected as the advertising content.

<Example of contact program>
FIG. 7 is a diagram showing an example of a contact program database (DB) 700 according to the second embodiment.

  The contact program database stores a use frame set 702 and a reproduction condition 703 in association with the contact program number 701. FIG. 7 illustrates an example in which a combination of a used frame set 702 that is a combination of a plurality of frames and a reproduction condition 703 characterizes a contact program. In this case, each of the used frame sets 702 also includes information on the broadcast order of each frame. Accordingly, contact programs having different contact program numbers 701 also have a basic structure as a notification program related to the model of the digital signage terminal 208, etc., and are simple ones in which used frame sets and playback conditions are different. Note that the number of presentations and the number of votes in FIG. 7 represent ranges. For example, the frame set 7 represents a range of up to 5 presentation frames and up to 5 voting frames.

  FIG. 8 is a diagram showing an example of a playback condition 800 for a contact program. As the parameters of the reproduction conditions, as shown by 802, the date and time of advertisement such as “day of the week” and “time zone”, “sponsor event” indicating the presence / absence of an event, “distribution terminal installation location” that is an advertisement location, and the like are conceivable. A code 801 is assigned to each condition, and this is used when the contact program manages the start of commercial message notification.

(Generated commercial message)
FIG. 9A is a diagram in which commercial messages of the three cars selected in the lower part of FIG. 5 are generated using the frame set 7 of FIG.

  The (5 presentation + 5 votes) of the frame set 7 of FIG. 7 is used as (3 presentation + 1 vote). After 3 presentations and 1 vote, the response is based on the popularity vote result including the consumer's vote. In this example, the frame set 7 prepares the configuration of each frame and the notification order of a plurality of frames in advance. FIG. 9A shows a state in which the commercial message 900 is generated by arranging the data (see FIG. 6) of the three cars selected in the lower part of FIG. The commercial message 900 is mainly composed of five screens 901 to 905. The digital signage terminal 208 is displayed in the order of screens 901 to 905 according to the contact program downloaded from the information processing apparatus 210. The screens 901 to 905 are associated with voices such as car explanations, voting invitations, car running sounds, environmental sounds, and background music.

  On the screen 901, “tall car” that is ranked first in the appeal ranking table 520 in the lower part of FIG. 5 is introduced. The moving image data 624 is notified from the advertising content 620 of “moving image” in the lower part of FIG. Next, in the order of screens 902 and 903, “3 number sedan” and “small sedan” which are second and third in the appeal ranking table 520 in the lower part of FIG. 5 are introduced. Still image data 613 and 612 are notified from the “still image” advertisement content 610 in the upper part of FIG. 6. Screens 901 to 903 correspond to presentation frames used from among a maximum of five presentations in the frame set 7. On screen 904, a vote for which of the cars introduced on screens 901 to 903 is desired is invited. The screen 904 corresponds to a voting frame used from among a maximum of five votes in the frame set 7. On the screen 905, the popular vote result including the vote on the screen 904 is displayed as a bar graph indicating the top three percentages. The display of the popularity vote result is not limited to the configuration of the screen 905.

  FIG. 9B is a diagram showing a display example in which the commercial message of FIG. 9A is displayed on the digital signage terminal 208.

  The upper part of FIG. 9B shows a state where the screen 904 is displayed on the digital signage terminal 208. The lower part of FIG. 9B shows a state where the screen 905 is displayed on the digital signage terminal 208.

  The commercial message 900 is an example of a one-spot commercial message notified in about 10 seconds, for example. A variety of such commercial messages 900 are generated and notified to the actual digital signage terminal 208 based on the frame set and the contact program, with reference to the installation location and the preference of the consumer who is watching. .

<Other examples of contact programs>
Although not shown, an example of another function sharing between the frame set and the contact program will be described.

  In this other example, the frame set defines the arrangement of advertisement contacts in each frame on the screens 901 to 905 in FIG. 9, but does not include the setting in which order the screens 901 to 905 are notified. is there. The notification order of the screens 901 to 905 is determined by one contact program selected from a plurality of contact programs prepared. In this way, by changing the combination of the frame set and the contact program, it is possible to provide a richer variety of commercial messages that incorporate consumer preferences and provider appeals.

<Procedure for generating a commercial message according to the second embodiment>
FIG. 10A is a flowchart showing a procedure for generating a commercial message according to the second embodiment. The CPU 310 in FIG. 3 executes this flowchart while using the RAM 340 as a temporary storage, thereby realizing each functional component of the information processing apparatus 210 in FIG. 2B.

  First, in step S100, the net ranking of the target product or service is acquired. Such net ranking may be obtained by obtaining the ranking itself via the network, collected data and analyzed by the own device, or collected and analyzed by the own device from the consumer. Further, the consumer's vote may be a vote for the question provided as shown in FIG. 4, or may be calculated from an online mail order or an access amount to information. Next, in step S110, the net ranking is weighted by the appeal coefficient shown as an example in the upper part of FIG. 5 as the appeal information of the product or service provider. In step S120, the weighted net ranking is re-ranked in the score order to generate the appeal ranking shown in the lower part of FIG. In step S130, the appeal policy is acquired as the appeal information of the provider. The provider's appeal policy includes, for example, those seeking advertisement regardless of the order of appeal, or those that further promote the higher one with reference to the order of appeal / advertise the lower one. Alternatively, as described with reference to FIG. 5, a selection algorithm may be determined in advance.

  The provider's appeal policy is obtained, and in step S140, the advertising content is selected based on the appeal ranking and the appeal policy. In step S150, a commercial message is generated based on the selected advertising content. Details of the commercial message generation processing will be described with reference to FIG. 10B. In step S160, the generated commercial message is distributed to digital signage terminal 208. In step S170, if there is an operation such as selection input of a viewer who has responded to the advertisement from the digital signage terminal 208, the process returns to step S140 and repeats S140 to S160. If there is no viewer operation, the process is terminated, and the next commercial message notification or other information notification is started.

(Commercial message generation processing: S150)
FIG. 10B is a flowchart showing the procedure of the commercial message generation process (S150) of FIG. 10A.

  In step S151, one frame set consisting of a combination of a plurality of frames is selected from a plurality of frame sets prepared in advance. The selection of the frame set may be performed according to various conditions. For example, the selection may be made based on the reproduction condition as shown in FIG. 8 or may be selected in accordance with the viewer's preference input from the digital signage terminal 208. Alternatively, a modification in which a new frame set is reselected in response to the viewer's selection on the screen 904 in FIG. 9 is also conceivable. Note that this step is skipped when one frame set is used. In step S153, the advertising content selected in step S140 of FIG. 10A is arranged at each position of the frame set. In step S155, various reproduction conditions as shown in FIG. 8 are set from the arrangement position of the digital signage terminal 208, which is an information notification device. In step S157, the contact program is selected so that the frame set in which the advertisement content is arranged can be distributed as a commercial message. Similar to step S151, a modification in which a new contact program is reselected in response to the viewer's selection on the screen 904 in FIG. 9 is also conceivable. Note that in the case described in the example of the contact program described above, the contact program may be a fixed program only corresponding to the specifications of the digital signage terminal 208.

[Third Embodiment]
In 2nd Embodiment, the notification of the commercial message by one contact program alert | reported from a digital signage terminal was demonstrated. In the third embodiment, a configuration and control in a case where commercial messages by a plurality of contact programs are sequentially notified from one digital signage terminal will be described. According to the present embodiment, conditions such as the installation location of the digital signage terminal can be reflected on a combination of commercial messages and a notification method by a plurality of contact programs.

<Configuration of Information Processing System of Third Embodiment>
Since many of the configurations of the information processing system of the third embodiment are the same as those of the second embodiment, the same description is avoided to avoid duplication. The functions added to the second embodiment in the third embodiment will be described below.

  FIG. 11 is a conceptual diagram illustrating a process 1100 of the information processing system according to the third embodiment.

  The processing 1100 of the information processing system according to the third embodiment includes automatic playback 1101 and menu selection 1102 as playback modes. Here, the automatic reproduction 1101 is a mode in which a plurality of contact programs, in the example of FIG. 11, contact program numbers “1” to “3” are automatically repeated. The menu selection 1102 is a mode in which a consumer who browses and participates from the digital signage terminal 208 selects a contact program from the menu.

(Playback mode and contact program group setting table)
FIG. 12 is a diagram showing a contact program execution control table 1200 corresponding to the digital signage terminal 208.

  The table 1200 stores a reproduction mode 1202 indicating automatic reproduction 1101 or menu selection 1102 and a combination 1203 of a plurality of contact programs corresponding to the terminal number (ID) of the digital signage terminal 208. 1204 in FIG. 12 indicates that contact program numbers “5”, “8”, and “10” can be distributed to the digital signage terminal 208 with the terminal number “9” in the menu selection mode.

(Notification example in the third embodiment)
FIG. 13 is a diagram showing an initial screen 1304 of a commercial message for the digital signage terminal 208 according to the third embodiment. FIG. 13 shows an initial screen displayed on digital signage terminal 208 with terminal number “9” in FIG.

  The initial screen 1304 includes a selection button 1301 for a contact program number “5”, a selection button 1302 for a contact program number “8”, and a selection button 1303 for a contact program number “10”, together with titles indicating the contents of the program. Is displayed. Here, the contact program numbers “5” and “8” correspond to “environment” in the classification of FIG. 4, and the contact program number “10” corresponds to “product” in the classification of FIG. By selecting one contact program from the initial screen 1304, one commercial message generated in the second embodiment will be notified.

<Execution Procedure of Contact Program of Third Embodiment>
FIG. 14 is a flowchart showing a procedure of contact program execution control according to the third embodiment. This flowchart is executed by the CPU 310 of FIG. 3 while using the RAM 340 as a temporary storage.

  First, in step S1401, it is determined from the playback mode 1202 in FIG. 12 whether the playback mode is automatic / menu. In the case of the automatic mode, in step S1411, all the selected contact programs are distributed to the target digital signage terminal 208 and the process ends. As shown in FIG. 11, all contact programs are executed in sequence at the digital signage terminal 208 of the distribution destination.

  On the other hand, if the menu mode is selected, the menu screen is delivered to the target digital signage terminal 208 in step S1403. When the consumer selects a menu from the digital signage terminal 208, the process proceeds from step S1405 to S1407, and the selected contact program is distributed. If the commercial message is not terminated from the digital signage terminal 208 after the selected contact program is terminated, the process returns from step S1409 to S1403 and the menu is distributed again. When the end of the commercial message is instructed from the digital signage terminal 208, the process ends.

[Fourth Embodiment]
In the information processing system according to the fourth embodiment, in addition to the second and / or the third embodiment, the digital signage terminal observes the user with the camera and contacts that match the profile (for example, gender and age). An example of selecting a commercial message by a program will be described. According to the present embodiment, it is possible to notify a commercial message by a contact program that matches the preference of a user who is watching or operating in front of a digital signage terminal.

<Configuration of Information Processing System of Fourth Embodiment>
FIG. 15 is a block diagram illustrating a configuration of an information processing system according to the fourth embodiment. 2B, which shows the configuration of the information processing system according to the second and third embodiments, has many parts in common, the differences will be described and description of the common parts will be omitted.

  First, in FIG. 15, although it is an information alerting | reporting apparatus, the camera 1509 for observing a user is added. Note that the algorithm for discriminating gender and age from the acquired image of the camera 1509 is not a feature of the present application and will not be described in detail. It is also possible to collect user voices and stories with a microphone as well as a camera. Further, the camera and the microphone may observe not only the user's observation but also the current environment of the place where the digital signage terminal 1508 is disposed, for example, the weather and the degree of traffic. Furthermore, it is conceivable to provide a sensor such as a thermometer or an illuminometer.

  Next, in FIG. 15, a user profile 1512 unique to the present embodiment is added as preference information to the consumer information storage unit 1511 of the information processing apparatus 1510. This user profile 1512 predicts the gender and age of the user observed with the camera 1509, and selects the advertisement content to be displayed at one point according to the user's preference according to the prediction result.

(Example of user profile 1512)
FIG. 16 is a diagram illustrating an example of a user profile 1512 for selecting advertisement content to be displayed at a one-point according to the user's preference according to the user's gender and age.
The user profile 1512 of FIG. 16 is a table in which the age 1602 is divided for each sex 1601, and the one-point content 1603 is stored based on the sex and the age. Note that the method of classification is not limited to this example.

<Operation of Information Processing System of Fourth Embodiment>
FIG. 17 is a diagram illustrating a display example of a commercial message according to the fourth embodiment. FIG. 17 shows the result of incorporating the following configuration in addition to the functions of the information processing system described in the second and third embodiments. For example, it is considered in what order the notification effect increases the appeal effect, the overall play time and the number of frames, and how the time distribution is increased to increase the appeal effect. Furthermore, consideration is given to how and how to answer what questions will increase the appeal effect, the number of votes and the position in the overall flow.

Reference numeral 1701 in FIG. 17 shows a configuration for collecting popularity votes using a guide link for guiding a consumer's vote from a consumer's mobile terminal or PC terminal 220 using a home page. It is also used for collecting consumer votes in the second to third embodiments.
In the notification example of FIG. 17, the used frame set includes 14 frames. Of these, only one of the frame 8-1 and the frame 8-2 is used. The recognition of the user profile by the camera and the one-point display of the selected content, which are the features of this embodiment, are used in a series of operation procedures from frame 5 to frame 9. Frame 5 is the first vote, and is a frame for seeking a vote on which one of “sedans” and “minivans” is preferred. In frame 6, it is determined that the woman is in her 40s and 60s from the observation of the user with the camera 1509, and the determination result is notified. Frame 7 is the second vote, in which the user's reaction to the judgment of a woman in their 40s and 60s is heard. A different one-point notification is performed in the frame 8 based on the determination of the device as a woman in the 40s and 60s and the second vote result. One point of the sedan for the sedan group (frame 8-1) and one point of the minivan for the minivan group (frame 8-2) are selected and notified. In frame 9, the consumer's selection tendency including the result of the first vote is notified.

  The entire flow of FIG. 17 may be embedded in the frame set in advance. However, for ease of design or creation of various commercial messages, the combination of 14 frames and the order thereof are determined by the contact program. It is desirable to control separately. FIG. 17 is a creation of one frame set and one contact program, and notification is realized by downloading the contact program from the information processing apparatus 1510 to the digital signage terminal 1508.

[Fifth Embodiment]
In the second to fourth embodiments, the configuration and operation in which the information processing apparatus 210 intensively generates commercial messages and distributes them as contact programs have been described. In 5th Embodiment, each digital signage terminal which is an information alerting | reporting apparatus produces | generates a commercial message dispersively, and shows the structure which performs a contact program. According to the present embodiment, it is possible to generate and notify the commercial message of the present invention by using an existing network system without newly adding the information processing apparatus 210 shown in FIGS. 2B and 3. .

<Configuration of Information Processing System of Fifth Embodiment>
FIG. 18 is a block diagram illustrating a configuration of an information processing system 1800 according to the fifth embodiment. Note that the functional components of the fifth embodiment perform the same functions as those of the second to fourth embodiments, so that the description thereof will be omitted, and the configuration newly appearing in the fourth embodiment will be described below.

  The information notification device 1830 in FIG. 18 realizes the generation and notification of the commercial message in the information processing device 210 in FIG. 2B. Accordingly, the information notification apparatus 1830 is provided with each server that provides information for generating and reporting a commercial message via the network 250. Each of these server functions can be realized by an existing server.

  The provider server 1801 is a provider server that provides products and services, and provides the information notification device 1830 with appeal information of the provider. The consumer information server 1802 accumulates consumer information for the information notification device 1830 to create or acquire consumer preference information, and provides it to the information notification device 1830. The commercial server 1803 has the advertisement content database, the frame set database, and the contact program database shown in FIG. 2B, and provides each information to the information notification apparatus 1830.

  With this configuration, each digital signage terminal can independently generate a commercial message and execute a contact program.

[Other Embodiments]
As mentioned above, although embodiment of this invention was explained in full detail, the system or apparatus which combined the separate characteristic contained in each embodiment how was included in the category of this invention.

  Further, the present invention may be applied to a system constituted by a plurality of devices, or may be applied to a single device. Furthermore, the present invention can also be applied to a case where a control program that realizes the functions of the embodiments is supplied directly or remotely to a system or apparatus. Therefore, in order to realize the functions of the present invention with a computer, a control program installed in the computer, a medium storing the control program, and a WWW (World Wide Web) server for downloading the control program are also included in the scope of the present invention. include.

Claims (23)

An information processing system that generates a message about a product or service,
An acquisition means for acquiring consumer preference information for goods or services;
Based on the preference information acquired by the acquisition means, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. Selection means to
Generating means for generating the message by arranging the content selected by the selection means for a plurality of frames included in the message;
An information processing system comprising:   The information processing system according to claim 1, further comprising notification means for notifying the message. Observation means for observing a consumer who views the message;
The selection of content to be notified by the selection unit or setting of the order of the plurality of frames included in the message by the generation unit is performed based on a result of observation by the observation unit. 2. The information processing system according to 2.   2. The message generation unit according to claim 1, wherein the generation unit generates the message by setting a broadcast order of the plurality of frames included in the message based on a program selected from a plurality of programs prepared in advance. 4. The information processing system according to any one of items 1 to 3.   The acquisition means generates the consumer preference information for the product or service based on at least one of the access amount to the information about the consumer product or service, the access tendency, and the purchase information of the product or service. The information processing system according to claim 1, further comprising:   The means for generating the preference information classifies a plurality of related preference trends by the consumer with respect to goods or services as a group into a plurality of groups, and sets each preference trend of each group as the consumer preference information. The information processing system according to claim 5, wherein the information processing system is generated. The selection means selects content to be notified in consideration of the position of each frame in the message,
The information processing system according to any one of claims 1 to 6 , wherein the generation unit arranges the content selected by the selection unit with respect to the frame in the message. The generation unit has a plurality of frame sets obtained by combining different frames, selects at least one frame set from the plurality of frame sets, and arranges the content selected by the selection unit with respect to the plurality of frames. The information processing system according to any one of claims 1 to 7 , wherein: 9. The information processing system according to claim 8 , wherein the selection condition includes at least one of an advertisement date and time, an advertisement place, an attribute of a consumer to view, a preference of a consumer to view, and the presence or absence of an event. . The information processing system according to any one of claims 1 to 9 , wherein the content includes character information, a plurality of frames of still images, moving images, or sounds. The information processing system according to any one of claims 1 to 10 , wherein the plurality of frames include a frame in which receiving means for receiving a consumer's input is arranged. The selection of the content to be notified by the selection unit or the setting of the order of the plurality of frames included in the message by the generation unit is performed based on a consumer input from the reception unit. 11. The information processing system according to 11 . A collecting means for collecting the consumer's input accepted by the accepting means as at least one of the access amount to the information about the consumer's product or service, the access tendency, and the purchase information of the product or service;
The means for generating the preference information further refers to at least one of the access amount, the access tendency, and the purchase information of the product or service to the consumer product or service information collected by the collection unit, 13. The information processing system according to claim 11, wherein the consumer preference information is generated. The information according to any one of claims 11 to 13 , wherein the generation means selects at least one message from a plurality of messages in response to the consumer input received by the reception means. Processing system. Further comprising notifying means for notifying the message;
When the notification means notifies a plurality of messages, the notification means initially notifies the frame in which the reception means is arranged so that one of the plurality of messages is selected by a consumer input from the reception means. The information processing system according to any one of claims 11 to 14 , wherein the information processing system is characterized in that: An information processing method for generating a message about a product or service,
An acquisition step in which the acquisition means acquires consumer preference information for the product or service;
The selection means notifies from a plurality of contents prepared in advance based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service. A selection step for selecting content to be
A generating step for generating the message by arranging the content selected in the selecting step for a plurality of frames included in the message;
An information processing method comprising: An information processing apparatus that distributes messages related to goods or services,
An acquisition means for acquiring consumer preference information for goods or services;
Based on the preference information acquired by the acquisition means, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. Selection means to
A distribution unit configured to distribute the message by arranging the content selected by the selection unit with respect to a plurality of frames included in the message;
An information processing apparatus comprising: A method for controlling an information processing apparatus for delivering a message related to a product or service,
An acquisition step of acquiring consumer preference information for the product or service;
Based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. A selection step to
A distribution step of distributing the message by arranging the content selected in the selection step with respect to a plurality of frames included in the message;
An information processing apparatus control method comprising: A control program for an information processing device that distributes messages related to goods or services,
An acquisition step of acquiring consumer preference information for the product or service;
Based on the preference information acquired in the acquisition step, the weighting for the preference information, and the appeal policy of the provider providing the product or service, the content to be notified is selected from a plurality of contents prepared in advance. A selection step to
A distribution step of distributing the message by arranging the content selected in the selection step with respect to a plurality of frames included in the message;
A control program for causing a computer to execute. An information notification device that notifies a message about a product or service,
First receiving means for receiving consumer preference information for goods or services;
Second receiving means for receiving an appeal policy of a provider providing the product or service;
Based on the preference information received by the first receiving means, the weighting for the preference information, and the appeal policy received by the second receiving means, content to be notified from a plurality of contents prepared in advance. A selection means to select;
Informing means for informing the message by arranging the content selected by the selecting means for a plurality of frames included in the message;
An information notification apparatus comprising: It further comprises observation means for observing the user of the information notification device,
Based on the observation with the observation means, to claim 20, characterized in that the order of setting of said plurality of frames the message contains is performed by selecting or said notification means, of the content to be reported by said selection means The information notification apparatus described. A control method for an information notification device for notifying a message about a product or service,
A first receiving step of receiving consumer preference information for goods or services;
A second receiving step of receiving an appeal policy of a provider providing the product or service;
Based on the preference information received in the first reception step, the weighting for the preference information, and the appeal policy received in the second reception step, content to be notified from a plurality of contents prepared in advance. A selection step to select;
A notification step of disposing the content selected in the selection step for a plurality of frames included in the message and informing the message;
The control method of the information alerting | reporting apparatus characterized by the above-mentioned. A control program for an information notification device that notifies a message about a product or service,
A first receiving step of receiving consumer preference information for goods or services;
A second receiving step of receiving an appeal policy of a provider providing the product or service;
Based on the preference information received in the first reception step, the weighting for the preference information, and the appeal policy received in the second reception step, content to be notified from a plurality of contents prepared in advance. A selection step to select;
A notification step of disposing the content selected in the selection step for a plurality of frames included in the message and informing the message;
A control program for causing a computer to execute.