JP2024050079A - Advertisement space integrated management device, advertising space integrated management method, and recording medium - Google Patents

Abstract

[Problem] To provide an advertising space integrated management device capable of integratedly managing advertising space information of each broadcasting station. [Solution] In the advertising space integrated management device, an acquisition means acquires program information and advertising space information corresponding to the programs from a plurality of broadcasting stations. An integration means integrates the plurality of pieces of program information and the plurality of pieces of advertising space information. An output means outputs the integration result to a terminal device. Here, the advertising space information includes information regarding the division into network spaces, local spaces, and spot spaces. Furthermore, the integration means integrates the plurality of pieces of program information and the plurality of pieces of advertising space information with the advertising space information divided into the divisions. [Selected Figure] Figure 3

Description

This disclosure relates to integrated management of advertising space.

Traditionally, broadcasting stations have only managed their own advertising slots within their own stations. Therefore, for example, in the case of a nationally networked program broadcast by a key station and its affiliated stations, if the key station changes the program schedule or program time, the affiliated stations must change their own advertising slots based on the changed information. In this way, when changing the advertising slots of a nationally networked program, each of the key station and affiliated stations must respond separately, which is not efficient. Furthermore, if there is a move toward business integration between the key station and its entire affiliated network in the future, it will be difficult to manage the advertising slots under the current system. Patent Document 1 proposes a commercial information provision system that manages advertising information including information on commercial slots.

JP 2002-163547 A

However, even with Patent Document 1, it is not necessarily possible to centrally manage advertising space information for each broadcasting station.

One objective of the present disclosure is to provide an integrated advertising space management device capable of integrated management of advertising space information for each broadcasting station.

In order to solve the above problem, in one aspect of the present disclosure, an advertisement space integrated management device includes:
An acquisition means for acquiring program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
An integration means for integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
an output means for outputting the integrated result to a terminal device;
Equipped with
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
The integration means integrates the plurality of pieces of program information and the plurality of pieces of advertising space information, with the advertising space information divided into the segments.

In another aspect of the present disclosure, an advertising space integrated management method includes:
Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
With the advertisement space information divided into the segments, a plurality of pieces of program information and a plurality of pieces of advertisement space information are integrated.

According to yet another aspect of the present disclosure, a recording medium includes:
Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
A program for causing a computer to execute a process of integrating a plurality of pieces of program information and a plurality of pieces of advertising space information in a state in which the advertising space information is divided into the segments is recorded.

This disclosure makes it possible to integrate and manage advertising space information for each broadcasting station.

1 shows the overall configuration of an advertisement space integrated management system according to a first embodiment. 2 is a block diagram showing a hardware configuration of the advertisement space integrated management device. FIG. 1 is a block diagram showing a functional configuration of an integrated advertising space management device according to a first embodiment; An example of the integration result is shown below. 13 shows an example of a display on a terminal device. 13 shows an example of an advertisement space time change screen. 13 shows an example of a pop-up screen. 11 shows another example of the display on the terminal device. 13 shows an example of an advertising space sales status reference screen. 13 shows an example of a display on a terminal device. 13 shows an example of an advertisement space search screen. 13 shows an example of a search result screen. 13 is a flowchart of an advertisement space integration process performed by the advertisement space integrated management device. FIG. 13 is a block diagram showing a functional configuration of an integrated advertising space management device according to a second embodiment. 13 is a flowchart of a process performed by the integrated advertising space management device of the second embodiment.

First Embodiment
[System configuration]
FIG. 1 shows the overall configuration of an advertising space integrated management system to which an advertising space integrated management device according to the present disclosure is applied. The advertising space integrated management system 1 includes an advertising space integrated management device 100, a terminal device 200 used by a broadcasting station, and a terminal device 300 used by an advertising agency. The advertising space integrated management device 100, the terminal device 200, and the terminal device 300 are configured by a computer such as a personal computer (PC), for example. In addition, the advertising space integrated management device 100 and the terminal device 200 can communicate wirelessly or wired, and the advertising space integrated management device 100 and the terminal device 300 can communicate wirelessly or wired. In addition, although one terminal device 200 exists in FIG. 1, the terminal device 200 is assumed to exist in each broadcasting station. Similarly, the terminal device 300 is assumed to exist in each advertising agency.

Advertisements include newspaper advertisements, magazine advertisements, and television commercials, but in this embodiment, advertisements refer to television commercials.

As a basic operation of the advertising space integrated management system 1, the advertising space integrated management device 100 centrally manages advertising space information transmitted from the terminal devices 200 of each broadcasting station. The advertising space integrated management device 100 then transmits the centrally managed advertising space information based on requests from the terminal devices 200 of each broadcasting station and the terminal devices 300 of each advertising agency. Specifically, the system users (hereinafter also referred to as "providers") of each broadcasting station transmit information about television programs (hereinafter also referred to as "program information") and information about advertising spaces corresponding to those television programs (hereinafter also referred to as "advertising space information") to the advertising space integrated management device 100 via the terminal devices 200.

The program information includes the program name, the program type (news, variety, etc.), the broadcast date and time of the program, etc. In addition, the advertising slot information includes the classification of the advertising slot, the time of the advertising slot, etc. The "classification of the advertising slot" indicates which classification the advertising slot belongs to. In this embodiment, the "classification of the advertising slot" is divided into a net time slot, a local time slot, and a spot slot based on the timing of the advertisement broadcast and the broadcast area of the advertisement. The net time slot and the local time slot are advertising slots included in a specific program. An advertiser can become a sponsor of a specific program (i.e., purchase a net time slot or a local time slot) and broadcast an advertisement during that program time. Note that the advertising broadcast area is different between the net time slot and the local time slot. In the net time slot, the advertisement is broadcast on the key station and affiliated stations nationwide. On the other hand, in the local time slot, the advertisement is broadcast only in the broadcast area of each station. The spot slot is an advertising slot that is inserted at a time determined by the broadcasting station, regardless of the program. Spot slots include SB (Station Break) that are broadcast between programs, and PT (Participating Commercial) that are broadcast within a program. When an advertiser purchases a spot slot, the advertisement will be broadcast somewhere in the advertising slot determined by the broadcasting station.

The advertising space integrated management device 100 integrates the program information and advertising space information of the key station and its affiliated stations. Then, in response to a request from the terminal device 200, the advertising space integrated management device 100 transmits the integration result (hereinafter also referred to as the "integration result") to the terminal device 200. This allows the provider of each broadcasting station to refer to the advertising space information of its own station and other stations in the same network.

Furthermore, the advertising space integrated management device 100 transmits the integration result to the terminal device 300 in response to a request from the terminal device 300. System users of each advertising agency (hereinafter also referred to as "purchasers") search for a desired advertising space from the integration result and transmit a purchase request for the advertising space to the advertising space integrated management device 100. The advertising space integrated management device 100 transmits the purchase request from the purchaser to the terminal device 200 of the provider of that advertising space. In this way, broadcasting stations and advertising agencies can buy and sell advertising space via the advertising space integrated management device 100.

[Hardware configuration]
2 is a block diagram showing a hardware configuration of the integrated advertising space management device 100. The integrated advertising space management device 100 mainly includes a communication unit 111, a processor 112, a memory 113, a recording medium 114, and a database (DB) 115.

The communication unit 111 transmits and receives data to and from external devices. Specifically, the communication unit 111 transmits and receives information between the terminal device 200 and the terminal device 300.

The processor 112 is a computer such as a CPU (Central Processing Unit) and controls the entire advertising space integrated management device 100 by executing a program prepared in advance. The processor 112 may be a GPU (Graphics Processing Unit), an FPGA (Field-Programmable Gate Array), a DSP (Demand-Side Platform), an ASIC (Application Specific Integrated Circuit), etc.

Memory 113 is composed of a ROM (Read Only Memory), a RAM (Random Access Memory), etc. Memory 113 stores various programs executed by processor 112. Memory 113 is also used as a working memory while processor 112 is executing various processes.

The recording medium 114 is a non-volatile, non-transient recording medium such as a disk-shaped recording medium or a semiconductor memory, and is configured to be removable from the advertising space integrated management device 100. The recording medium 114 records various programs executed by the processor 112.

The database (DB) 115 stores the program information, advertising space information, integration results, etc. of each broadcasting station. The DB 115 may include an external storage device such as a hard disk connected to or built into the advertising space integrated management device 100, or may include a removable storage medium such as a flash memory. Instead of providing the DB 115 in the advertising space integrated management device 100, the DB 115 may be provided on an external server, etc., and the program information, advertising space information, integration results, etc. of each broadcasting station may be stored in the advertising space integrated management device 100 via communication.

The integrated advertising space management device 100 may also include an input unit such as a keyboard or mouse for an administrator to give instructions or input, and a display unit such as a liquid crystal display.

[Functional configuration]
FIG. 3 is a block diagram showing the functional configuration of the integrated advertisement space management device 100. As shown in FIG.

The advertising space integrated management device 100 functionally includes a data acquisition unit 31, a data integration unit 32, and a data output unit 33.

The terminal device 200 of each broadcast station transmits the program information and advertising space information input by the provider to the advertising space integrated management device 100. The advertising space integrated management device 100 inputs the program information and advertising space information received from the terminal device 200 of each broadcast station to the data acquisition unit 31. The data acquisition unit 31 associates the program information and advertising space information with the broadcast station identification information and outputs the information to the data integration unit 32.

The data integration unit 32 integrates the program information and advertising space information of multiple broadcasting stations belonging to the same network, among the program information and advertising space information of each broadcasting station input from the data acquisition unit 31. As will be described in detail later, the data integration unit 23 integrates the program information and advertising space information of multiple broadcasting stations by program, by advertising space segment, and by sales segment. The data integration unit 32 outputs the integration results to the data output unit 33.

Figure 4 is an example of the integration result by the data integration unit 32. The integration result 40 includes a program name 41, a broadcast time 42, an advertising space category 43, a sales category 44, and a broadcast station 45. The program name 41 indicates the name of the program. The broadcast time 42 indicates the broadcast time period of the program. In Figure 4, the program information and advertising space information of each broadcast station are shown in order of the earliest broadcast time period.

The advertising space division 43 indicates the division of the advertising space and the number of seconds of the advertising space to be sold. The sales division 44 indicates the division of the advertising space to be sold by each broadcasting station. For example, network program A is a national network program produced by a key station. The contents of the advertising space division 43 of network program A are specified by the key station, which is the program production station. In FIG. 4, the key station sets up a network time slot and a local time slot for the advertising space division 43 of network program A, and specifies the number of seconds to be sold as 60 seconds and 210 seconds, respectively. Here, the key station sells the network time slot, but the sales of the local time slot are left to each affiliated station. Therefore, each broadcasting station can change part of the local time slot to a spot slot (PT) and sell it. Therefore, in network program A, the local time slot of the advertising space division 43 is further divided into local time and spot time in the sales division 44.

Broadcasting stations 45 show the number of seconds of advertising space sold by each broadcasting station and the sales status. The provider of each broadcasting station can specify the number of seconds of advertising space sold by their station. In FIG. 4, "total seconds" shows the total number of seconds of advertising space to be sold. The total number of seconds is also the sum of the number of seconds of advertising space that has been sold and the number of seconds of advertising space that is available. "Available" shows the number of seconds of advertising space that is currently available for purchase. For example, for advertising space in net program A with sales category 44 of local time, the total number of seconds of advertising space (total seconds) of affiliated station 1 is 90 seconds, of which the number of seconds available for purchase (available) is 15 seconds.

Returning to FIG. 3, the data output unit 33 generates display data from the integration results obtained from the data integration unit 32 and transmits the data to the terminal device 200 or the terminal device 300.

When the provider of each broadcast station updates program information or advertising space information, the provider transmits the update information to the advertising space integrated management device 100 via the terminal device 200. The advertising space integrated management device 100 then updates the integration result each time based on the update information received from the terminal device 200.

In the above configuration, the data acquisition unit 31 is an example of an acquisition means, the data integration unit 32 is an example of an integration means, and the data output unit 33 is an example of an output means.

[Display example]
(Terminal device 200)
Fig. 5 shows an example of display by the terminal device 200. In the example of display in Fig. 5, an integrated result 40a, a period designation 51, an available time button 52, a time change button 53, and a warning mark 54 are included in a display area 50. The integrated result 40a is an integrated result by the data integration unit 32. The period designation 51 is a pull-down menu for designating a period for which the integrated result is to be displayed. For example, a provider can use the pull-down menu to select a date or period for which advertising space information is to be viewed.

The available time button 52 is a button for displaying available ad slots. In FIG. 5, when the provider presses the available time button 52, the background color of the available ad slots changes to gray. This display allows the provider to check at a glance which ad slots have available slots.

The time change button 53 is a button for changing the number of seconds of the advertisement space. When the provider presses the time change button 53, an advertisement space time change screen 55, as exemplified in FIG. 6, is displayed. The advertisement space time change screen 55 includes a change content specification field 56 and an execute button 57. The change content specification field 56 is an area for specifying the change target and the change content. In FIG. 6, the change content specification field 56 includes a program name, a sales category, a change content, and a broadcasting station. For "program name", the provider can specify the program to be changed. For "sales category", the provider can specify the category of the advertisement space to be changed. For "change content", the provider can specify the number of seconds to be added or removed. For example, if the provider wants to add seconds to the advertisement space, the provider checks "add" and inputs the number of seconds to be added. For "broadcasting station", the provider can specify the broadcasting station to which the change content is to be reflected. When the provider has completed inputting the change content specification field 56, the provider presses the execute button 57. As a result, the content input by the provider is reflected in the integration result. In this way, the provider can change the number of seconds of the ad slots of multiple broadcasting stations all at once by using the ad slot time change screen 55. For example, a key station can change the number of seconds of the ad slots of its own station and other local stations all at once, or a quasi-key station can change the number of seconds of the ad slots of its own station and other local stations all at once. When changing the number of seconds of the ad slots, the provider may directly input the number of seconds into the corresponding area on the integrated result 40a.

Returning to FIG. 5, the warning mark 54 indicates a portion where the number of seconds of the advertisement frame has not been adjusted. The warning mark 54 is displayed when the number of seconds of the advertisement frame in the advertisement frame section 43a does not match the total number of seconds of the advertisement frame of each broadcasting station. For example, in the regional network program D in FIG. 5, the number of seconds of the local time frame in the advertisement frame section 43a is 150 seconds, but the total number of seconds of the local time specified by the affiliated station 2 in the broadcasting station 45a (15 seconds) and the total number of seconds of the spot (120 seconds) is 135 seconds, which is a mismatch. Therefore, in order to prompt the provider of the affiliated station 2 to adjust the number of seconds of the advertisement frame, the warning mark 54 is displayed at a portion where the number of seconds needs to be adjusted. In addition, a pop-up screen 58 as shown in FIG. 7 may be displayed together with the warning mark 54. The pop-up screen 58 includes the name of the broadcasting station that needs adjustment, the name of the target program, the number of seconds that is too many or too few, and a close button. This display allows the provider to easily grasp the programs that need to be adjusted in number of seconds.

Figure 8 shows another example of display by the terminal device 200. In this example, advertising space information for a program broadcast in common by multiple broadcasting stations (hereinafter also referred to as a "common program") is displayed. In the display example of Figure 8, a display area 60 includes common program information 61, a browse button 62, a cursor 63, and a time change button 53a. The common program information 61 shows advertising space information for the common program in a table. In Figure 8, the common program information 61 displays information on the common program and its net time slot, with the vertical axis representing time and the horizontal axis representing date.

The reference button 62 is a button for referencing the sales status of the advertising space of each broadcasting station. When the provider moves the cursor 63 to the program for which the provider wishes to view the sales status of the advertising space by using a mouse or the like and presses the reference button 62, an advertising space sales status reference screen 64 as exemplified in FIG. 9 is displayed. The advertising space sales status reference screen 64 includes a broadcasting station selection field 65 and a reference result field 66. The broadcasting station selection field 65 is an area for specifying a broadcasting station, and the provider can specify multiple broadcasting stations for which the provider wishes to view the sales status of the advertising space. The reference result field 66 is an area showing the sales status of the advertising space of the broadcasting station specified in the broadcasting station selection field 65. In FIG. 6, affiliated station 1 and affiliated station 3 are selected in the broadcasting station selection field 65, and the sales status of the advertising spaces of affiliated station 1 and affiliated station 3 is displayed in the reference result field 66.

The time change button 53a is a button for changing the number of seconds for the advertisement space. When the provider presses the time change button 53a, the advertisement space time change screen 55 illustrated in FIG. 6 above is displayed, and the number of seconds for the advertisement space can be changed. Note that when the provider wants to change the number of seconds for the net time space, they may directly input the number of seconds into the corresponding field on the common program information 61.

As shown in Figures 5 and 8, each broadcasting station provider can change the screen display format depending on the purpose.

(Terminal device 300)
Fig. 10 shows an example of display by the terminal device 300. In the example of display in Fig. 10, a display area 70 includes an integrated result 40b, a period designation 71, an available time button 72, a search button 73, and a purchase button 74. The integrated result 40b, the period designation 71, and the available time button 72 are the same as in the example of Fig. 5.

The search button 73 is a button for searching for an advertisement space. When the purchaser presses the search button 73, an advertisement space search screen 75, as exemplified in FIG. 11, is displayed. The advertisement space search screen 75 includes a search condition specification field 76 and an execute button 77. The search condition specification field 76 is an area for specifying search conditions for an advertisement space. In FIG. 11, the search condition specification field 76 includes a broadcast date, a time period, a program type, an industry, and a broadcast station. For the "broadcast date", the purchaser can specify the broadcast date or broadcast period of the advertisement. For the "time period", the purchaser can specify the time period during which the advertisement is broadcast. For the "program type", the purchaser can specify the type of program, such as a variety program, a sports program, or a news program. For the "industry", the purchaser can specify the industry of the company that places the advertisement. For the "broadcast station", the purchaser can specify the broadcast area of the advertisement. In addition, the purchaser can search only for advertisement space information with vacancies by checking "Display only frames with empty seconds". When the purchaser specifies search conditions and presses the execute button 77, a search result screen, such as the example shown in FIG. 12, is displayed. The search result screen in FIG. 12 displays available advertising space information for each broadcasting station. This allows the purchaser to view the desired advertising space information.

The purchase button 74 is a button for sending a purchase request for an advertising space to the advertising space integrated management device 100. For example, a purchaser may select an advertising space that he/she wishes to purchase on the integrated result 40b and press the purchase button 74 to transition to a purchase screen.

The display above allows purchasers to easily identify the desired ad space.

[Ad space integration process]
Fig. 13 is a flowchart of the advertisement space integration process according to the first embodiment. This process is realized by the processor 112 shown in Fig. 2 executing a program prepared in advance and operating as each element shown in Fig. 3.

First, the data acquisition unit 31 acquires program information and advertisement space information from a plurality of terminal devices 200 through the communication unit 111 (step S11). Next, the data integration unit 32 acquires the program information and advertisement space information from the data acquisition unit 31, and integrates the program information and advertisement space information of the key station and its affiliated stations (step S12). The data output unit 33 acquires the integration result from the data integration unit 32. Then, the data output unit 33 generates display data based on the integration result, and outputs the display data to the terminal device 200 (step S13). The provider checks the integration result via the terminal device 200. Then, if the provider updates the content of the integration result (step S14: Yes), the process returns to step S12, and the data integration unit 32 updates the content of the integration result. On the other hand, if the provider does not update the content of the integration result (step S14: No), the process ends.

Second Embodiment
14 is a block diagram showing a functional configuration of an integrated advertising space management device according to the second embodiment. The integrated advertising space management device 80 includes an acquisition unit 81, an integration unit 82, and an output unit 83.

Figure 15 is a flowchart of processing by the advertising space integrated management device of the second embodiment. The acquisition means 81 acquires program information and advertising space information corresponding to the programs from multiple broadcasting stations (step S81). The integration means 82 integrates the multiple pieces of program information and the multiple pieces of advertising space information (step S82). The output means 83 outputs the integration result to a terminal device (step S83). Here, the advertising space information includes information regarding the division into network spaces, local spaces, and spot spaces. Furthermore, the integration means integrates the multiple pieces of program information and the multiple pieces of advertising space information with the advertising space information divided into the divisions.

The second embodiment of the integrated advertising space management device makes it possible to integrate and manage advertising space information for each broadcasting station.

Some or all of the above embodiments may be described as follows, but are not limited to the following:

(Appendix 1)
An acquisition means for acquiring program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
An integration means for integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
an output means for outputting the integrated result to a terminal device;
Equipped with
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
The integration means is an integrated advertising space management device that integrates a plurality of pieces of program information and a plurality of pieces of advertising space information with the advertising space information divided into the segments.

(Appendix 2)
The integration means determines whether or not an advertisement frame corresponding to a program matches a time of an advertisement frame set by the broadcasting station for each of the segments;
The advertising space integrated management device according to claim 1, wherein the output means outputs a result of the determination.

(Appendix 3)
The acquisition means acquires update information from the broadcast station,
The advertising space integrated management device according to claim 1, wherein the integration means updates a result of the integration based on the update information.

(Appendix 4)
The update information includes information regarding a change in time of the advertisement slot,
The broadcasting station changes the time of the advertisement frame of the program collectively for a plurality of broadcasting stations,
The advertising space integrated management device according to claim 3, wherein the integration means updates a result of the integration based on information regarding time changes of the advertising spaces of the plurality of broadcasting stations.

(Appendix 5)
A search condition acquisition means for acquiring search conditions from a user;
A search means for searching for advertising space information that matches the search criteria based on the result of the integration;
Equipped with
2. The integrated advertising space management device according to claim 1, wherein the output means outputs a result of the search.

(Appendix 6)
The advertising space integrated management device according to claim 5, wherein the search conditions include at least one of a broadcast date, a time period, or a program type.

(Appendix 7)
The advertisement space information includes information regarding a sales status of the advertisement space,
The integration means determines whether or not there is a vacancy in the advertisement frame,
The integrated advertising space management device according to claim 1, wherein the output means outputs advertising spaces with available space and advertising spaces without available space to the terminal device in different display formats.

(Appendix 8)
Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
The advertising space integrated management method integrates a plurality of pieces of program information and a plurality of pieces of advertising space information with the advertising space information divided into the segments.

(Appendix 9)
Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
A recording medium having a program recorded thereon for causing a computer to execute a process of integrating a plurality of pieces of program information and a plurality of pieces of advertising space information while the advertising space information is divided into the segments.

Although the present disclosure has been described above with reference to embodiments and examples, the present disclosure is not limited to the above embodiments and examples. Various modifications that can be understood by a person skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure.

1. Advertising space integrated management system 1
31 Data acquisition unit 32 Data integration unit 33 Data output unit 40 Integration result 100 Advertising space integrated management device 200 Terminal device (broadcast station)
300 Terminal device (advertising company)

Claims (9)

An acquisition means for acquiring program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
An integration means for integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
an output means for outputting the integrated result to a terminal device;
Equipped with
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
The integration means is an integrated advertising space management device that integrates a plurality of pieces of program information and a plurality of pieces of advertising space information with the advertising space information divided into the segments. The integration means determines whether or not an advertisement frame corresponding to a program matches a time of an advertisement frame set by the broadcasting station for each of the segments;
The integrated advertising space management device according to claim 1 , wherein the output unit outputs a result of the determination. The acquisition means acquires update information from the broadcast station,
The advertisement space integrated management device according to claim 1 , wherein the integration unit updates a result of the integration based on the update information. The update information includes information regarding a change in time of the advertisement slot,
The broadcasting station changes the time of the advertisement frame of the program collectively for a plurality of broadcasting stations,
The advertisement space integrated management device according to claim 3 , wherein the integration unit updates the result of the integration based on information regarding changes in the time periods of the advertisement spaces of the plurality of broadcasting stations. A search condition acquisition means for acquiring search conditions from a user;
A search means for searching for advertising space information that matches the search criteria based on the result of the integration;
Equipped with
The integrated advertising space management device according to claim 1 , wherein the output unit outputs a result of the search. The integrated advertising space management device according to claim 5, wherein the search conditions include at least one of a broadcast date, a time period, or a program type. The advertisement space information includes information regarding a sales status of the advertisement space,
The integration means determines whether or not there is a vacancy in the advertisement frame,
The integrated advertisement space management device according to claim 1 , wherein the output means outputs advertisement spaces with available spaces and advertisement spaces without available spaces to the terminal device in different display modes. Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
The advertising space integrated management method integrates a plurality of pieces of program information and a plurality of pieces of advertising space information with the advertising space information divided into the segments. Acquires program information and advertisement space information corresponding to the program from a plurality of broadcasting stations;
Integrating a plurality of pieces of program information and a plurality of pieces of advertisement space information;
outputting the integrated result to a terminal device;
The advertising space information includes information regarding a division of an online space, a local space, and a spot space,
A recording medium having a program recorded thereon for causing a computer to execute a process of integrating a plurality of pieces of program information and a plurality of pieces of advertising space information while the advertising space information is divided into the segments.