JP5148661B2 - Content distribution system and content management server - Google Patents

Description

  The present invention relates to a content distribution system, and more particularly to a technique for distributing moving image content selected by an installer of a digital signage terminal to the terminal.

  Digitized printed media posters and other analog media for commercial advertisements and public notices by public organizations, distribute digitized content, display video, text, etc. on the user's terminal screen, Digital signage systems that reproduce audio have been put into practical use. Display devices for digital signage are installed in supermarkets and other stores, stations, airports, hotels, and other places where people gather and display targeted images (advertisements, public information, etc.) Playing.

JP 2008-306407 A JP 2009-217309 A JP 2009-206841 A

  In the digital signage system described above, an advertiser or an advertising agency determines an advertisement distribution destination and distribution schedule, and an image (advertisement) is reproduced on the digital signage terminal. (For example, refer to Patent Document 2). In this case, an advertisement that does not match the intention of the installer of the digital signage terminal may be provided, which causes the installation of the digital signage terminal not to proceed. In addition, the advertising effect for the installer of the digital signage terminal has been limited. Furthermore, the advertising effect was limited to a single advertisement.

  In particular, when a supermarket installs a digital signage terminal in a store, there is a desire to obtain a high advertising effect by providing an advertisement associated with a product sold in the store or the like. However, in the current digital signage system, advertisements linked to such sales products cannot be distributed to obtain a synergistic effect.

  In addition, systems described in Patent Document 1 and Patent Document 3 have been proposed as systems for editing a moving image and distributing the edited moving image.

  In addition, when the installer of such a digital signage terminal can freely select an advertisement to be reproduced, the effect of the advertisement varies depending on the selection of the advertisement. For this reason, provision of information that serves as a reference for selecting an advertisement is required.

  An object of the present invention is to provide a system capable of efficiently providing an advertisement by combining an advertiser and a store receiving advertisement distribution in a digital signage system.

A typical example of the present invention is as follows. That is, a first terminal that uploads an advertisement image, a second terminal that reproduces the uploaded advertisement image, a management server that manages the uploaded advertisement image and distributes it to the second terminal, and the log information A log processing unit for analyzing the advertisement image, wherein the management server includes an upload processing unit that accepts upload of the advertisement image, a download processing unit that controls transmission of the advertisement image, and the advertisement image. And a download unit that transmits a plurality of advertisement images included in the organization that is a group of the advertisement images and a reproduction order of the advertisement images included in the organization. Accepts the designation, records the accepted designation in the composition information, and transmits the advertisement image included in the composition to the second terminal A schedule setting is received, the received schedule is recorded in schedule information, and the distribution unit transmits the advertisement image to the second terminal according to the schedule information, and transmits the advertisement image to the second terminal. Log information is recorded in the log information, the log processing unit refers to the organization information, identifies the advertising image included in the one organization, refers to the log information and the schedule information, It is determined whether or not the specified advertisement image has been played back within a predetermined time, and a relationship between the advertisement images is determined based on the number of times the specified advertisement image has been played back within a predetermined time. .

  According to the embodiment of the present invention, an advertisement provided by an advertiser is selected and organized on the store side, a distribution schedule is determined, and the advertisement is distributed according to this schedule. As a result, it is possible to reproduce advertisements suitable for products and customers handled in stores.

It is a block diagram which shows the structure of the content delivery system of embodiment of this invention. It is a block diagram which shows the structure of the upload process part 110 of embodiment of this invention. It is a flowchart of the process performed by the upload process part 110 of embodiment of this invention. It is a figure explaining an example of composition of advertiser information DB161 of an embodiment of the invention. It is a figure explaining an example of the structure of the advertisement image registration screen of embodiment of this invention. It is a figure explaining an example of composition of an advertising image registration check screen of an embodiment of the invention. It is a figure explaining an example of a structure of image DB163 of embodiment of this invention. It is a block diagram which shows the structure of the download process part 120 of embodiment of this invention. It is a flowchart of the process performed by the download process part 120 of embodiment of this invention. It is a figure explaining an example of composition of store information DB164 of an embodiment of the invention. It is a figure explaining an example of a structure of the advertisement search / organization screen of an embodiment of the invention. It is a figure explaining an example of composition of organization DB165 of an embodiment of the invention. It is a figure explaining an example of composition of an advertising distribution schedule screen of an embodiment of the invention. It is a figure explaining an example of composition of distribution schedule DB166 of an embodiment of the invention. It is a flowchart of the process performed by the image delivery part 130 of embodiment of this invention. It is a figure explaining an example of composition of log DB162 of an embodiment of the invention. It is a figure explaining an example of a structure of accounting DB167 of embodiment of this invention. It is a figure explaining other examples of charge DB167 of an embodiment of the invention.

  FIG. 1 is a block diagram showing a configuration of a content distribution system according to an embodiment of the present invention.

  The content distribution system according to the present embodiment includes a content management server 100, an upload terminal 200, and a display terminal 300. The content management server 100, the upload terminal 200, and the display terminal 300 are connected by a network 400.

  The content management server 100 is a computer installed by a business operator who operates this content distribution system, and provides a signage portal site. The upload terminal 200 is a computer installed by an advertiser who distributes advertisements to this system. The display terminal 300 is a terminal installed by a company (a store, a street, a station, an airport, or a hotel) that provides an advertisement to a consumer by this system, and the advertisement is reproduced.

  The content management server 100 is a computer including a processor, a memory, an auxiliary storage device, a communication interface, and an input / output interface, and an upload processing unit 110 that performs advertiser-side processing, a download processing unit 120 that performs store-side processing, and image distribution Unit 130, log processing unit 140, and billing processing unit 150.

  The processor executes a program stored in the memory and realizes the functions of the respective processing units described above. The memory is a volatile memory such as a RAM, and stores a program executed by the processor and data accessed when the processor executes the program. The auxiliary storage device is a non-volatile storage device such as a magnetic disk device or a flash memory, and stores programs executed by the processor and DBs 161 to 167 described later. The communication interface is connected to the network 400 and communicates with other terminals on the network 400 using a predetermined protocol. The input / output interface is an input device such as a keyboard and a mouse and an output device such as a display, and provides a user interface for the administrator.

  The upload processing unit 110 is a processing unit that performs processing on the advertiser side, and details thereof will be described later with reference to FIG. The download processing unit 120 is a processing unit that performs processing on the store side, and details thereof will be described later with reference to FIG. The image distribution unit 130 transmits the moving image or the still image stored in the image DB 163 to the display terminal 300 according to the distribution schedule DB 166. The log processing unit 140 manages the transmission history of images by the image distribution unit 130. The billing processing unit 150 generates billing information for the advertiser and the store based on the image transmission history stored in the log DB 162.

  The content management server 100 includes an advertiser information DB 161, a log DB 162, an image DB 163, a store information DB 164, an organization DB 165, a distribution schedule DB 166, and a charging DB 167. Each of the DBs 161 to 167 described above is stored in the auxiliary storage device of the content management server 100. Note that all or part of the DBs 161 to 167 may be stored in an external storage device connected to the content management server 100. In other words, the DBs 161 to 167 can take various mounting forms as long as the contents management server 100 can access and are managed by the content management server 100.

  The advertiser information DB 161 is a database in which information of advertisement providers (advertisers) is stored, and details thereof will be described later with reference to FIG. The log DB 162 is a database in which the history of images transmitted by the image distribution unit 130 is stored, and details thereof will be described later with reference to FIG. The image DB 163 is a database that stores moving images and still images transmitted to the display terminal 300, and details thereof will be described later with reference to FIG. The store information DB 164 is a database that stores information on the installer (store, street, station, airport, hotel, etc.) of the display terminal 300 that displays advertisements, and details thereof will be described later with reference to FIG.

  The organization DB 165 is a database that stores information of an image set including a plurality of images transmitted to the display terminal 300, and details thereof will be described later with reference to FIG. The distribution schedule DB 166 is a database that stores a schedule for transmitting images to the display terminal 300, and details thereof will be described later with reference to FIG. The accounting DB 167 is a database that stores information on money generated by transmitting an image to the display terminal 300, that is, by distributing an advertisement to the display terminal 300, and details thereof are shown in FIGS. 17 and 18. Will be described later.

  The content management server 100 may be mounted on one physical computer, or each processing unit may be divided into a plurality of physical or logical computers.

  The upload terminal 200 is a computer operated by an advertiser, and includes a processor, a memory, a communication interface, and an input / output interface. That is, the advertiser operates the upload terminal 200 to access the content management server 100, thereby transferring an image (moving image or still image) as an advertisement to the content management server 100.

  The processor executes a program (particularly a web browser) stored in the memory and accesses the content management server 100. The memory is a volatile memory such as a RAM, and stores a program executed by the processor and data accessed when the processor executes the program. The communication interface is connected to the network 400 and communicates with other computers on the network 400 using a predetermined protocol. The input / output interface is an input device such as a keyboard and a mouse and an output device such as a display, and provides a user interface for a user on the advertiser side.

  The display terminal 300 is a display device that is installed in a store, a station, or the like and displays an advertisement image, and is a so-called digital signage terminal, and includes a processor, a memory, a communication interface, and an input / output interface.

  The processor executes a program (particularly an image display program) stored in the memory, and executes the various processes described above. The memory is a volatile memory such as a RAM and a non-volatile memory such as a flash memory. The memory is a program executed by the processor, data accessed when the processor executes the program, or transmitted from the content management server 100. Stores image data. The communication interface is connected to the network 400 and communicates with other computers on the network 400 using a predetermined protocol. The input / output interface is an input device such as a keyboard and a mouse and an output device such as a display, and provides a user interface for the administrator.

  A buffer area for temporarily storing displayed images is provided in the memory of the display terminal 300. Furthermore, an image storage area for accumulating images for a predetermined time (for example, several hours to one day) may be provided. When the image storage area is provided in this way, the image may be transmitted at a frequency of, for example, several hours to once a day without transmitting the image from the content management server 100 to the display terminal 300 in real time.

  The display terminal 300 may be an apparatus having any configuration as long as it has a function of displaying an image transmitted from the content management server 100. For example, the display terminal 300 may be a network TV that can be connected to a network or a mobile phone having a large screen. It may be a terminal.

  In the present embodiment, processing for receiving advertisement distribution by operating the display terminal 300 is performed, but a display terminal and a management terminal for performing settings for controlling the display terminal may be provided separately. In this case, the processing by the download processing unit 120 described below is executed by the content management server 100 accessed by the management terminal. In this case, since the content management server 100 and the display terminal 300 are not connected until image distribution starts, the management terminal collects the address of the display terminal 300, and uses the collected address as the distribution destination address. Notify the management server 100.

  FIG. 2 is a block diagram illustrating a configuration of the upload processing unit 110 according to the present embodiment.

  The upload processing unit 110 includes an advertiser information registration unit 111, an advertiser ID / PW issue unit 112, an image data registration unit 113, an image ID issue unit 114, and an advertisement registration / distribution history unit 115. Each of these units 111 to 115 is a subprogram of the upload processing unit 110.

  The advertiser information registration unit 111 manages the advertiser information DB 161. For example, information on an advertiser newly registered is received and registered in the advertiser information DB 161. The advertiser ID / PW issuing unit 112 manages the advertiser ID and password issued to the newly registered advertiser.

  The image data registration unit 113 registers an image used for advertisement in the image DB 163. The image ID issuing unit 114 manages an image ID issued to a newly registered image. The advertisement registration / distribution history unit 115 manages the history of image registration in the image DB 163. The advertisement registration / distribution history unit 115 may manage the update history of the organization DB 165 generated by the advertisement search / organization unit 123 and the update history of the distribution schedule DB 166 generated by the distribution schedule generation unit 124. .

  FIG. 3 is a flowchart of processing executed by the upload processing unit 110 according to the present embodiment.

  First, when there is an access from the upload terminal 200 to the content management server 100, the upload processing unit 110 transmits display data of the sign-in portal advertiser login screen to the upload terminal 200 (1101). On the advertiser login screen, an ID / password input field for registered users and a new registration button for unregistered users are displayed.

  When the advertiser side user inputs the ID and password to the upload terminal 200, the upload terminal 200 transmits the input ID and password to the content management server 100.

  When the content management server 100 receives the ID and password, the upload processing unit 110 checks the received ID and password against the advertiser ID 1611 and password 1618 registered in the advertiser information DB 161 to authenticate the login person (1102). ).

  If the authentication is successful, the upload processing unit 110 transmits display data of the advertiser menu screen to the upload terminal 200 (1103). On the advertiser menu screen, an advertisement image registration button and an advertisement registration / distribution history button are displayed. The button operation on the advertiser menu screen is transmitted from the upload terminal 200 to the content management server 100. When the operation of the advertisement image registration button is detected, the upload processing unit 110 transmits display data of the advertisement image registration screen (FIG. 5) to the upload terminal 200 and activates the image data registration unit 113.

  On the other hand, when the upload processing unit 110 detects an operation of the advertisement registration / distribution history button, the upload processing unit 110 activates the advertisement registration / distribution history unit 115 and searches the image DB 163 using the logged-in advertiser ID. Identify uploaded ads. Thereafter, the log DB 162 is searched using the image ID of the identified advertisement, the distribution history for each advertisement (image) is acquired, the acquired distribution history is statistically processed, and statistical information (for example, the number of distributions and the distribution time) Trend) is calculated, display data of statistical information is generated, and transmitted to the upload terminal 200.

  When the upload processing unit 110 detects an operation of a new registration button, the advertiser information registration unit 111 is activated, and the display data of the advertiser new registration screen is transmitted to the upload terminal 200.

  The advertiser operates the upload terminal 200 to input company information on the new registration screen of the advertiser and transmits it to the content management server 100 (1104). When the advertiser information registration unit 111 of the content management server 100 receives the company information input to the upload terminal 200, the advertiser information registration unit 111 refers to the advertiser information DB 161 and determines whether or not the same advertiser is already registered.

  Thereafter, company examination may be performed based on the inputted company information. This enterprise examination may automatically examine whether the inputted enterprise information satisfies a predetermined condition (for example, capital is equal to or more than a predetermined amount). In addition, the administrator may examine the entered company information. Further, the creditworthiness of the company may be examined by referring to an external company database.

  As a result, if the same advertiser is already registered in the advertiser information DB 161, the display data of the registered ID is transmitted to the upload terminal 200, and the user is prompted to log in by returning to the advertiser login screen.

  On the other hand, if the advertiser is not registered in the advertiser information DB 161, the advertiser ID / PW issuing unit 112 is activated to issue the advertiser ID and password (1105). At this time, the ID may be issued for each person in charge, not for each company of the advertiser. In this case, if the advertiser ID is composed of a combination of a company code and a person-in-charge code, the advertiser's company can be specified by a predetermined digit of the advertiser ID.

  Thereafter, the issued advertiser ID and password and the entered company information are registered in the advertiser information DB 161 (1106). Since the authentication of the advertiser is completed, the upload processing unit 110 proceeds to step 1103 via step 1102 and transmits display data of the advertiser menu screen to the upload terminal 200.

  Further, the advertiser ID / PW issuing unit 112 notifies the advertiser of the issued advertiser ID and password by mail, electronic mail or the like (1107). This contact information (address, e-mail address) is extracted from the company information input in step 1104.

  FIG. 4 is a diagram illustrating an example of the configuration of the advertiser information DB 161 according to the present embodiment.

  The advertiser information DB 161 includes an advertiser ID 1611, an advertiser name 1612, an industry / genre 1613, an address 1614, an e-mail address 1615, a contact 1616, a person in charge 1617, and a password 1618.

  The advertiser ID 1611 is an identifier for uniquely identifying the advertiser's company. As described above, an identifier that can identify the company and the person in charge may be used. The advertiser name 1612 is the name of the company that is the advertiser. The business type / genre 1613 indicates a classification of the advertiser such as a product manufactured by the advertiser's company. For example, the musical instrument manufacturing industry and the food manufacturing industry.

  Address 1614 is the location of the advertiser's company. The e-mail address 1615 is a contact address of a person who serves as a contact point for the advertiser's company. The contact 1616 is the telephone number of the advertiser's company. The person in charge 1617 is a person who serves as a window for the advertiser's company. The password 1618 is a password for authenticating this advertiser ID.

  FIG. 5 is a diagram for explaining an example of the configuration of the advertisement image registration screen according to the present embodiment.

  When the upload processing unit 110 detects an operation of the advertisement image registration button on the advertiser menu screen, the upload processing unit 110 creates display data of the advertisement image registration screen and activates the image data registration unit 113.

  The advertisement image registration screen includes an advertisement name input field, an advertisement image file name input field, and an advertisement additional information input field. The additional information includes a product name, attributes (genre, when, where, target layer), distribution / reproduction deadline, public / private type, and distribution password. The advertisement name and additional information are referred to when searching when the store side selects the advertisement to be distributed. The name of the advertised product is registered in the product name. For example, a product name such as Hokkaido potato or a store name such as izakaya XX. In the attribute, information on an advertisement target such as a delivery destination and a delivery time desired by the advertiser is registered. That is, the attribute is information indicating when, where, and who wants to show this advertisement. This attribute is tag information referred to when searching for an advertisement displayed by the store.

  Information on a period during which this advertisement can be reproduced is registered in the distribution / reproduction deadline. If nothing is registered for this distribution / reproduction deadline, this advertisement can be reproduced at any time.

  In the public / private type, information on whether to publish or unpublish this advertisement is registered. Publicly available advertisements can be used at any store. Private stores can only be used by stores that know the password for distribution. For example, it can be used when an advertisement image is created and registered for the company's store. The distribution password is used when receiving distribution of a private advertisement.

The advertiser operates the registration button after entering information on the advertisement image registration screen. The operation of the registration button is transmitted from the upload terminal 200 to the content management server 100.
When detecting the operation of the registration button, the image data registration unit 113 activates the image ID issuing unit 114 and issues an image ID to a newly registered image. Thereafter, the image data registration unit 113 transmits display data of the advertisement image registration confirmation screen (FIG. 6) to the upload terminal 200.

  FIG. 6 is a diagram illustrating an example of the configuration of the advertisement image registration confirmation screen according to the present embodiment.

  When the image data registration unit 113 detects the operation of the registration button on the advertisement image registration screen (FIG. 5), the image data registration unit 113 creates display data of the advertisement image registration confirmation screen.

  The advertisement image registration confirmation screen includes an advertisement name display area, an image display area, a product name display area, an attribute information display area, a distribution / reproduction deadline display area, and a public / private display area.

  Information input to the advertisement image registration screen (FIG. 5) is displayed in the advertisement name display area, the product name display area, the attribute information display area, the distribution / reproduction deadline display area, and the public / private display area. .

  The image display area includes an image player that displays a moving image and a specification display area of the uploaded moving image file. In the specification display area, the playback time, format, and capacity of the uploaded video file are displayed. The information displayed in the specification display area is information acquired from the moving image file by analyzing the moving image file.

  The advertiser reproduces the moving image by the image player, confirms whether the uploaded moving image is correct, and further confirms whether the information input on the advertisement image registration screen (FIG. 5) is correct. Thereafter, if the content displayed on the advertisement image registration confirmation screen is not correct, the advertiser operates the correction button. The operation of the correction button is transmitted from the upload terminal 200 to the content management server 100. When detecting the operation of the correction button, the image data registration unit 113 displays the advertisement image registration screen (FIG. 5) again and prompts the user to correct the input information.

  On the other hand, if the content displayed on the advertisement image registration confirmation screen is correct, the advertiser operates the registration button. When the upload terminal 200 detects an operation of the registration button, the upload terminal 200 transmits an image registration request including the input information and the image to be uploaded to the content management server 100.

  When receiving the image registration request from the upload terminal 200, the image data registration unit 113 of the content management server 100 registers the information input to the upload terminal 200 and the image to be uploaded in the image DB 163.

  FIG. 7 is a diagram illustrating an example of the configuration of the image DB 163 according to the present embodiment.

  The image DB 163 includes an image ID 1631, an advertiser name 1632, an advertisement name 1633, a commercial material 1634, attribute information 1635, a delivery time limit 1636, a release 1637, image data 1638, and a playback time 1639.

  The image ID 1631 is an identifier that uniquely identifies the uploaded image. In the example illustrated in FIG. 7, the image ID includes an advertiser ID and an image number. For this reason, in the example shown in FIG. 7, it is not necessary to provide the advertiser ID column in the image DB 163. If the format of the image ID is such that the advertiser is not known from the image ID, an item of the advertiser ID is provided in the image DB 163 in addition to the image ID.

  The advertiser name 1632 is the name of the advertiser who uploaded the image, and can be obtained by referring to the advertiser information DB 161 using the login information input on the advertiser login screen.

  In the advertisement name 1633, the name input in the advertisement name input field of the advertisement image registration screen (FIG. 5) is registered. The product 1634 is a product or brand introduced in the advertisement image, and the name input in the product name column of the additional information on the advertisement image registration screen (FIG. 5) is registered. In the attribute information 1635, data input in the attribute input field of additional information on the advertisement image registration screen (FIG. 5) is registered. In the delivery deadline 1636, the period entered in the delivery / playback deadline input field of the advertisement image registration screen (FIG. 5) is registered.

  In the public 1637, data input in the public / private input field of the advertisement image registration screen (FIG. 5) is registered. When the public / private type is private, a distribution password is registered in the public 1637. In the image data 1638, the name of the file input in the file name input field is registered. In the reproduction time 1639, the reproduction time of the image data is registered. This reproduction time can be obtained from the moving image file by analyzing the moving image file.

  FIG. 8 is a block diagram illustrating a configuration of the download processing unit 120 according to the present embodiment.

  The download processing unit 120 executes processing for setting a condition for transmitting an image, and stores a store information registration unit 121, a store ID / PW issue unit 122, an advertisement search / organization unit 123, a distribution schedule generation unit 124, and an advertisement recommendation unit 125. Is provided. Each of these units 121 to 125 is a subprogram of the download processing unit 120.

  The store information registration unit 121 manages the store information DB 164. For example, information on a store to be newly registered is received and registered in the store information DB 164. The store ID / PW issuing unit 122 manages store IDs and passwords issued to newly registered stores.

  The advertisement search / organization unit 123 accepts image (advertisement) composition and records it in the composition DB 165. The distribution schedule generation unit 124 receives the setting of the distribution schedule of the organized image (advertisement) and records it in the distribution schedule DB 166. The advertisement recommendation unit 125 selects a recommended advertisement from the image DB 163 and transmits information on the selected advertisement (moving image data) to the display terminal 300.

  FIG. 9 is a flowchart of processing executed by the download processing unit 120 of this embodiment.

  First, when there is an access from the display terminal 300 to the content management server 100, the download processing unit 120 transmits display data of a sign-in portal store login screen to the display terminal 300 (1201). On the store login screen, an ID / password input field for registered users and a new registration button for unregistered users are displayed.

  When the user on the store side inputs the ID and password to the display terminal 300, the display terminal 300 sends the input ID and password to the content management server 100.

  When the content management server 100 receives the ID and password, the download processing unit 120 compares the received ID and password with the store ID 1641 and password 1649 registered in the store information DB 164 to authenticate the login person (1202).

  If the authentication is successful, the download processing unit 120 transmits display data of the store menu screen to the display terminal 300 (1203). An advertisement search / organization button, a schedule button, and an advertisement distribution button are displayed on the store menu screen. The button operation on the store menu screen is transmitted from the display terminal 300 to the content management server 100.

  When detecting the operation of the advertisement search / organization button, the download processing unit 120 transmits display data of the advertisement search / organization screen (FIG. 11) to the display terminal 300 and activates the advertisement search / organization unit 123. Further, when detecting the operation of the schedule button, the download processing unit 120 transmits the display data of the advertisement distribution schedule screen (FIG. 13) to the display terminal 300 and activates the distribution schedule generation unit 124.

  Further, when the display terminal 300 detects the operation of the advertisement distribution button, the display terminal 300 transmits a distribution request to the content management server 100. This distribution request includes an advertisement distribution destination address (for example, the IP address of the display terminal 300). When the content management server 100 receives the distribution request, the download processing unit 120 refers to the distribution schedule DB 166 (FIG. 14), reads the image to be distributed from the image DB 163, and transmits the read image to the address of the display terminal 300. To do.

  When the new registration button is operated on the store login screen 1201, the store information registration unit 121 is activated, and the display data of the store new registration screen is transmitted to the display terminal 300.

  The store-side user operates the display terminal 300 to input store information on the new store registration screen and transmits it to the content management server 100 (1204). When the store information registration unit 111 of the content management server 100 receives the company information input to the display terminal 300, the store information registration unit 111 refers to the store information DB 164 and determines whether or not the same store is already registered.

  At this time, company examination may be performed based on the inputted company information. This enterprise examination may automatically examine whether the inputted enterprise information satisfies a predetermined condition (for example, capital is equal to or more than a predetermined amount). In addition, the administrator may examine the entered company information while reviewing it, or may examine the creditworthiness of the company with reference to an external company database. Furthermore, referring to the advertiser information DB 161, a part of the registered data may be cited.

  As a result, if the same store is already registered in the store information DB 164, the display data of the registered ID is transmitted to the display terminal 300, and the display returns to the store login screen to prompt the user to log in.

  Further, if the same company is already registered in the advertiser DB 161, display data for displaying the registered advertiser information is transmitted to the display terminal 300 to urge correction of the store information. In this way, when a certain company is both an advertiser and a store, it is possible to avoid redundant input of information.

  On the other hand, if the store is not registered in the store information DB 164, the store ID / PW issuing unit 122 is activated to issue the store ID and password (1205). At this time, it is also possible to register not for each store but for each terminal. In this case, if the store ID is composed of a combination of a store code and a terminal code, the store can be determined by a predetermined digit of the store ID, and the terminal can be specified by another digit.

  Thereafter, the issued store ID and password and the entered company information are registered in the store information DB 164 (1206). Since the store authentication has been completed, the download processing unit 120 proceeds to step 1203 via step 1202 and transmits display data of the store menu screen to the display terminal 300.

  Furthermore, the store ID / PW issuing unit 122 notifies the store of the issued store ID and password by mail, e-mail, or the like (1207). This contact information (address, e-mail address) is extracted from the company information input in step 1204.

  FIG. 10 is a diagram illustrating an example of the configuration of the store information DB 164 of the present embodiment.

  The store information DB 164 includes a store ID 1641, store name 1642, business category / genre 1643, scale 1644, address 1645, e-mail address 1646, contact 1647, person in charge 1648, and password 1649.

  The store ID 1641 is an identifier for uniquely identifying the installer of the display terminal 300. As described above, an identifier that can identify the store (installer) and the terminal may be used. The store name 1642 is the name of the store (installer). The business category / genre 1643 indicates a classification of the store such as a product handled by the store (installer) and a service provided by the store. For example, a supermarket or a tavern. The scale 1644 represents the size of the store. For example, the store area is registered. The address 1645 is a location such as a store where the display terminal 300 is installed. The e-mail address 1646 is a contact information of a person who serves as a window of a store or the like. The contact 1647 is a store telephone number. The person in charge 1648 is a person who serves as a window of a store or the like. The password 1649 is a password for authenticating the store ID.

  The installation location of the display terminal 300 includes a street, a station, an airport, a hotel, and the like in addition to stores that sell products and provide services. In such a case, the store ID 1641 is an identifier of the installer, the store name 1642 is the name of the installer, and the business type / genre 1643 is an attribute of the installer (for example, a station, an airport, a street, etc.).

  FIG. 11 is a diagram illustrating an example of the configuration of the advertisement search / organization screen according to the present embodiment.

  The user on the store side inputs a keyword on this advertisement search / organization screen, searches the image DB 163 to acquire the corresponding advertisement, selects an advertisement to be reproduced in the store from the acquired advertisement, and selects the selected advertisement. Sort and register ads with organization names.

  The advertisement search / organization screen includes a keyword input field for searching for advertisements, a search result display area in which searched advertisements are displayed, and an organization area in which the selected advertisements are rearranged in playback order.

  In order to search for an advertisement to be reproduced, a store user inputs a keyword on the display terminal 300 and operates a search button. Then, the display terminal 300 transmits a search request to the content management server 100.

  When the content management server 100 receives the search request, the advertisement search / organization unit 123 searches the image DB 163 (advertiser name, advertisement name, product, attribute) using the input keyword and matches the keyword. The advertisement is specified, and information on the specified advertisement (image) is transmitted to the display terminal 300. In addition, the recommended advertisement generation unit 125 selects a recommended advertisement and transmits information on the selected advertisement (moving image data) to the display terminal 300.

  When receiving the information of the searched advertisement (moving image data), the display terminal 300 displays the received advertisement information in the search result display area. Specifically, a thumbnail of an image, an advertisement name, an advertiser's company name, a product, and a reproduction time are displayed for each advertisement.

  When the display terminal 300 detects the operation of the thumbnail of the image, the display terminal 300 transmits an image transmission request including the image ID of the operated image to the content management server 100. When the content management server 100 receives the image transmission request, the advertisement search / organization unit 123 acquires the image with the image ID included in the image transmission request from the image DB 163 and transmits it to the display terminal 300. When the display terminal 300 receives an image from the content management server 100, the display terminal 300 activates a moving image player and reproduces the received image.

  The display terminal 300 displays the received recommended advertisement in the recommended advertisement display area in the search result display area. This recommended advertisement is selected according to the distribution ranking obtained by the log processing unit 140 analyzing the log DB 162. In addition, an advertisement similar to an advertisement (image) selected by the store in the past or a related advertisement is selected. The user on the store side can refer to the recommended advertisement when selecting the advertisement.

  The user on the store side selects an advertisement to be reproduced in the store from the search result by using the selection button. The thumbnail of the selected advertisement moves to the selected advertisement list in the organization area provided at the lower part of the advertisement search / organization screen.

  Furthermore, the user on the store side determines the reproduction order of the images by dragging and dropping the thumbnail of the selected advertisement to the lower column of the organization area. When the display terminal 300 detects the operation of the playback button, the display terminal 300 transmits an image transmission request including the image ID of the organized image to the content management server 100, receives the image from the content management server 100, activates the video player, and Play the received images continuously. As described above, the user on the store side can reproduce the organized advertisement continuously by operating the reproduction button, and can confirm the organized moving image.

  Thereafter, the store user assigns a name to the group of the organized images, inputs the group in the organization name input field, and operates the registration button. When the display terminal 300 detects the operation of the registration button, the display terminal 300 transmits a composition registration request to the content management server 100. This organization registration request includes the inputted organization name and the image ID of the selected / organized image.

  When the content management server 100 receives the composition registration request from the display terminal 300, the advertisement search / organization unit 123 registers the received composition registration request in the composition DB 165.

  FIG. 12 is a diagram illustrating an example of the configuration of the composition DB 165 according to the present embodiment.

  The organization DB 165 includes an organization ID 1651, an organization name 1652, and image ID1 to image IDn (1653).

  The organization ID 1651 is an identifier for uniquely identifying a set of images organized by a store user. The composition ID shown in FIG. 12 may be composed of a combination of a store ID and a serial number. When the composition ID is configured in this way, a store can be specified by looking at a predetermined digit of the composition ID. Note that the organization ID may be constituted by a serial number, and a separate field for storing the store ID may be provided.

  The organization name 1652 is the name of the registered organization, and is the name entered in the organization name input field of the advertisement search / organization screen (FIG. 11). Image ID1 to image IDn (1653) are image IDs of advertisements included in this organization. A predetermined number n of images can be registered in the composition DB 165.

  FIG. 13 is a diagram illustrating an example of the configuration of the advertisement distribution schedule screen according to the present embodiment.

  The store-side user registers a schedule for reproducing the organized advertisement using the advertisement distribution schedule screen.

  The advertisement distribution schedule screen includes a calendar display area, a time zone display area, and an organization list display area. In the calendar display area, a calendar for selecting a day for setting a schedule is displayed. The time zone display area is a display / input field for setting an advertisement to be distributed for each time zone. In the advertisement distribution schedule screen shown in FIG. 13, the time width of one display / input field is 1 hour, but it may be 30 minutes or 15 minutes as one unit. Further, the user on the store side may freely set the unit of time, and the unit of time may be different depending on the time zone (for example, day and night). In the organization list display area, a list of selectable organizations is displayed.

  When the operation of the schedule button is detected on the store menu screen, the distribution schedule generation unit 124 is activated and the advertisement distribution schedule screen is displayed. At this time, the delivery schedule generation unit 124 searches the organization DB 165 using the store ID, acquires the organization (organization ID, organization name) that can be selected in the store, and displays it in the organization list display area.

  A user on the store side selects a day for setting a schedule from the calendar display area. When the display terminal 300 detects selection of the set date, the display terminal 300 transmits a distribution schedule acquisition request to the content management server 100.

  When the content management server 100 receives the distribution schedule acquisition request, the distribution schedule generation unit 124 searches the distribution schedule DB 166 using the store ID and date, and the schedule on which the image is distributed on the day selected at the store. (Organization ID) is acquired, and the acquired schedule is transmitted to the display terminal 300.

  When receiving the schedule, the display terminal 300 displays the received schedule (organization ID) in the time zone display area. In addition, when the delivery schedule of the selected day is not registered, only the input column indicating the time zone is displayed in the time zone display area.

  The user on the store side selects the time period for receiving the advertisement distribution, and selects the composition displayed in the composition list, whereby the selected composition number is displayed in the column for the relevant time period. Note that the organization may be selected by dragging the organization displayed in the organization list and dropping it in the column of the time zone in which it is desired to receive distribution. The user on the store side operates the registration button after the selection of the advertisement to be distributed for each time period is completed.

  When receiving the operation of the registration button, the display terminal 300 reads the selection result written in the memory and transmits a schedule registration request including the read selection result to the content management server 100.

  When the content management server 100 receives the schedule registration request, the distribution schedule generation unit 124 registers the organization selection result included in the received schedule registration request in the distribution schedule DB 166. At this time, the organization DB 165 is searched using the organization ID of the organization selected in the registered time zone, and the images included in the organization of this organization ID are specified. Then, the image ID of the identified image is registered in the distribution schedule DB 166.

  FIG. 14 is a diagram illustrating an example of the configuration of the distribution schedule DB 166 according to the present embodiment.

  The distribution schedule DB 166 includes a store ID 1661, a distribution destination address 1662, a date 1663, a time 1664, a composition ID 1665, and image ID1 to image IDm (1666).

  The store ID 1661 is a store ID used for login when registering this distribution schedule. The delivery destination address 1662 is a destination to which the advertisement is delivered according to this schedule, and for example, the IP address of the display terminal 300 can be used. The date 1663 and the time 1664 are periods during which this distribution schedule is applied. The organization ID 1665 is an identifier of a organization that includes an image distributed by this schedule. Image ID1 to image IDm (1666) are image IDs of advertisements distributed according to this schedule. A predetermined number m of images can be registered in the distribution schedule DB 166.

  FIG. 15 is a flowchart of processing executed by the image distribution unit 130 of this embodiment.

  First, when there is an access from the display terminal 300 to the content management server 100, the download processing unit 120 transmits display data of a sign-in portal store login screen to the display terminal 300 (1201). On the store login screen, an ID / password input field for registered users and a new registration button for unregistered users are displayed.

  When the store inputs the ID and password, the download processing unit 120 compares the input ID and password with the ID and password registered in the store information DB 164 to authenticate the login person (1202).

  If the authentication is successful, the download processing unit 120 transmits display data of the store menu screen to the display terminal 300 (1203). An advertisement search / organization button, a schedule button, and an advertisement distribution button are displayed on the store menu screen.

  When the display terminal 300 detects the operation of the advertisement distribution button, the display terminal 300 transmits a distribution request to the content management server 100. This distribution request includes an advertisement distribution destination (for example, the IP address of the display terminal 300) (1301). As described above, by including the distribution destination address in the distribution request, the image distribution unit 130 can acquire the correct distribution destination address even when the address of the display terminal 300 is dynamically assigned.

  When receiving the distribution request, the content management server 100 activates the image distribution unit 130. The image distribution unit 130 searches the distribution schedule DB 166 using the store ID used at the time of login and the current time, registers the received distribution destination address in the distribution destination address 1662 of the corresponding distribution schedule, and sets the corresponding distribution schedule. Obtain (1302).

  Thereafter, the image distribution unit 130 reads out the image from the image DB 163 according to the acquired image distribution schedule, and transmits the read image to the display terminal 300 (1303). At this time, the image distribution unit 130 stores the transmission history of the image data in the log DB 162.

  As described above, the image may be transmitted to the display terminal 300 according to the image distribution schedule. However, the image distribution unit 130 transmits the image distribution schedule and the image to the display terminal 300, and the display terminal 300 receives the image. The received image may be reproduced according to the image distribution schedule. In this case, the display terminal 300 acquires a log obtained by reproducing an image, and transmits the acquired log to the content management server 100. The log processing unit 140 of the content management server 100 records the log acquired by the display terminal 300 in the log DB 162.

  In addition, the log processing unit 140 performs statistical processing with reference to the log DB 162, the advertiser information DB 161, the image DB 163, the store information DB 164, and the like, so that the distribution history statistical information provided to the advertiser and the store Generate the recommended ads that are provided. The generation of the recommended advertisement will be described later.

  If the distribution schedule for the time period including the current time is completed and no distribution destination address is registered in the distribution schedule for the next time period, the image distribution unit 130 sets the distribution destination address 1662 of the immediately preceding distribution schedule. , Copy to the distribution destination address 1662 of the distribution schedule of the next time zone. As a result, if the delivery destination address is acquired only once at the time of delivery request, the advertisement (image) can be delivered continuously.

  FIG. 16 is a diagram illustrating an example of the configuration of the log DB 162 according to this embodiment.

  The log DB 162 includes a store ID 1621, an image ID 1622, a delivery date 1623, and a delivery time 1624.

  The store ID 1621 is an identifier of the store where the display terminal 300 to which the image (advertisement) is distributed is installed, and can be acquired from the store ID 1661 of the distribution schedule DB 166. The image ID 1622 is an identifier of an image (advertisement) distributed to the display terminal 300 and can be acquired from the image ID 1666 of the distribution schedule DB 166. In the distribution date 1623 and the distribution time 1624, the date and time when this image was distributed is recorded.

  The log processing unit 140 performs statistical processing by referring to the log DB 162, the advertiser information DB 161, the image DB 163, the store information DB 164, and the like. For example, the log processing unit 140 analyzes the co-occurrence relationship of images using the following method, and determines the relationship between the images based on the frequency with which the images are reproduced together (co-occurred) within a predetermined time. Can be determined.

1. The number of co-occurrence formations The log processing unit 140 refers to the organization DB 165 and identifies a set of two images included in one organization. Then, a two-dimensional zero matrix (image relationship matrix) having the same number of rows and columns as the total number of images is generated, and 1 is added to the element corresponding to the specified set of images in the generated image relationship matrix. Then, the frequency of image co-occurrence is set in the image relation matrix. That is, when image A, image B, and image C are included in a certain composition, 1 is added to the elements corresponding to the set of image A and image B, the set of image B and image C, and the set of image C and image A. Is done. When there are five organizations including the image A and the image B, 5 is added to the element corresponding to the set of the image A and the image B. In the content distribution system of the present embodiment, images are reproduced for each composition, so images included in the composition are reproduced together within the composition time. For this reason, by this process, the number of organizations in which images co-occur within a predetermined time can be calculated, and images used frequently in pairs can be found.

2. The number of co-occurrence In the analysis of the number of co-occurrence knitting described above, the log processing unit 140 does not add 1 for each knitting in which the co-occurrence image is included, but the number of appearances of the image (two If the number of appearances of images is different, the smaller number of appearances) may be added. By this processing, the number of times that images co-occur in the composition can be calculated, and images that are frequently used in pairs can be found.

3. Co-occurrence views (1)
The log processing unit 140 refers to the log DB 162 and identifies an image reproduced from a certain image within a predetermined time (for example, within one minute). Then, a two-dimensional zero matrix (image relationship matrix) having the same number of rows and columns as the total number of images is generated, and 1 is added to the element corresponding to the specified set of images in the generated image relationship matrix. Then, the frequency of image co-occurrence is set in the image relation matrix. That is, when image A, image B, and image C are reproduced within one minute, a set of image A and image B, a set of image B and image C, and a set of image C and image A are reproduced together. 1 is added to each element corresponding to the set of these images. By this process, the number of times the images are reproduced together can be calculated, and an image that is frequently reproduced in a short time can be found.

4). Co-occurrence views (2)
In the calculation of the number of co-occurrence reproductions described above, it may be determined that images in different compositions co-occur at the time of composition switching. For this reason, it may be desirable to count the number of times the images included in the composition are played together.

  Specifically, the log processing unit 140 refers to the composition DB 165 and identifies a set of two images included in one composition. Further, the log processing unit 140 refers to the log DB 162 to determine whether images included in the specified group have been reproduced within a predetermined time (for example, images included in one composition are reproduced within one minute). Whether or not the images included in the specified set are reproduced together. Then, 1 is added to the element corresponding to the set of images reproduced together, and the frequency with which the images are reproduced together is set in the image relation matrix. By this processing, the number of times the images included in the composition can co-occur can be calculated, and the frequency with which images frequently used in pairs are reproduced can be calculated.

  The above method is an example of a method for analyzing the co-occurrence relationship of images, and may be analyzed by other methods. For example, the methods 1 and 2 using the organization DB 165 and the method 3 using the log DB 162 can be mixed and used. For example, the store-side user can add the relationship between the images calculated by the method 1 or 2 and the relationship between the images calculated by the method 3 with predetermined weighting. The relationship in which the images co-occur can be analyzed in consideration of both the number of times incorporated into the image and the number of times actually reproduced.

  In addition to the log DB 162 and the organization DB 165, the distribution schedule DB 166 may be referred to calculate the number of times the image has been distributed. That is, when image distribution according to the distribution schedule DB 166 is recorded in the log DB 162, it is determined that the image has been reproduced, and the co-occurrence relationship of the images is determined.

  Thus, by analyzing the relationship in which images co-occur, a plan for a plurality of advertisers to jointly advertise (so-called collaboration) can be proposed to the advertiser. In addition, a new advertisement set can be proposed to the store side.

  Further, the recommended advertisement generation unit 125 selects a recommended advertisement from the image DB 163 based on the attribute information (handled product, business category, location, scale, etc.) of the store registered in the store information DB 164, and the selected advertisement ( Image) information is transmitted to the display terminal 300.

  For example, the recommended advertisement generation unit 125 searches the store information DB 164 using the store ID used at the time of login, and stores store IDs of stores having similar attribute information (business type / genre 1643, address 1645, scale 1644). Identify. Then, the organization DB 1651 of the organization DB 165 is searched using the identified store ID, and an image included in the matching organization is displayed as a recommended advertisement on the advertisement search / organization screen (FIG. 11). At this time, referring to the log DB 162, an image having a large number of reproductions may be displayed at the top. In addition, with reference to the organization DB 165, an image having a large number of times incorporated in the organization may be displayed at the top.

  In addition, after one image is selected on the advertisement search / organization screen (FIG. 11), the recommended advertisement generation unit 125 uses the image co-occurring with the selected image as a recommended advertisement and displays the advertisement search / organization screen (FIG. 11). 11). The identification of the co-occurring image can have the same method as the method used by the log processing unit 140 to determine the relationship between the images. At this time, the display order of the images may be changed with reference to the log DB 162 and the organization DB 165.

  FIG. 17 is a diagram illustrating an example of the configuration of the accounting DB 167 according to this embodiment.

  The billing DB 167 shown in FIG. 17 is a billing table 1 that is generated when the billing processing unit 150 refers to the log DB 162 and represents money paid by the advertiser. Specifically, the billing DB 167 includes an image ID 1671, an advertiser ID 1672, a playback Number of times 1673, unit price 1674, advertising fee 1675, and upper limit 1676 are included.

  The image ID 1671 is an identifier of an image that generates this billing information. The advertiser ID 1672 is an identifier of an advertiser who provides this image. The reproduction count 1673 is the number of times this image has been reproduced. The unit price 1674 is an amount borne by the advertiser when this image is played once, and may be set when the image is uploaded. Note that when the unit price 1647 is set to 0, the advertiser is not burdened with the advertising fee due to the reproduction of this image.

  The advertising fee 1675 is an amount borne by the advertiser for the reproduction of this image, and is calculated by the product of the number of times of reproduction 1673 and the unit price 1647. The upper limit 1676 is the upper limit of the amount of money borne by the advertiser. Note that the upper limit 1676 may be defined by the number of reproductions instead of the amount. In addition, when the upper limit is set to 0, it indicates that the upper limit of the amount of money borne by the advertiser is not set. By setting the upper limit 1676 in this way, it is possible to prevent the advertiser from paying a large amount of advertising charges.

  The billing processing unit 150 performs the following processing to create the billing table 1 shown in FIG. This processing may be performed in real time or may be executed at a predetermined timing (for example, by batch processing).

  Specifically, the charging processing unit 150 searches the log DB 162 using the image ID, totals the number of times that the image has been played back, and writes it in the playback count 1673 of the charging table 1. Then, the advertising fee 1675 is calculated by multiplying the written reproduction count 1673 by the unit price 1647. At this time, the number of times of reproduction 1673 or the advertising fee 1675 is compared with the upper limit 1676, and if the number of times of reproduction 1673 or the advertising fee 1675 exceeds the upper limit 1676, the number of times of reproduction 1673 is added, but the advertising fee 1675 is not updated.

  In the present embodiment, the content management server 100 accumulates image reproduction logs. Then, by referring to the log DB 162, it is possible to reliably calculate the advertising fee that the advertiser should bear. In addition, since the advertisement fee corresponding to the number of times of image reproduction, that is, the advertising effect is calculated, it is possible to calculate the advertising fee that is easy for the advertiser to convince according to the advertising effect.

  FIG. 18 is a diagram for explaining another example of the accounting DB 167 according to this embodiment.

  The charging DB 167 shown in FIG. 18 is a charging table 2 that is generated when the charging processing unit 150 refers to the log DB 162 and represents money to be paid to the store. The image ID 1681, the store ID 1682, the number of playbacks 1683, the unit price 1684, and the advertisement Includes charge 1685.

  The image ID 1681 is an identifier of an image that generates this billing information. The store ID 1682 is an identifier of the store where the display terminal 300 that reproduces this image is installed. The number of reproductions 1683 is the number of times this image has been reproduced in this store. The unit price 1684 is an amount paid to the store when this image is played once, and the same value as the unit price 1684 of the accounting table 1 shown in FIG. 17 is set and is set when the image is uploaded. Good. Note that when 0 is set in the unit price 1684, there is no advertising fee paid to the store by the distribution of this advertisement. The advertisement fee 1685 is an amount paid to the store for the reproduction of this image, and is calculated by the product of the number of reproductions 1683 and the unit price 1684.

  The billing processing unit 150 performs the following processing to create the billing table 2 shown in FIG. This processing may be performed in real time or may be executed at a predetermined timing (for example, by batch processing).

  Specifically, the charging processing unit 150 searches the log DB 162 using the image ID, totals the number of times that the image has been played back, and writes it in the playback count 1683 of the charging table 2. Then, the advertisement charge 1685 is calculated by multiplying the written number of times 1683 by the unit price 1684. Note that the addition to the number of reproductions 1683 in the accounting table 2 is executed simultaneously with the addition to the number of reproductions 1673 in the accounting table 1 (FIG. 17). At this time, if the number of reproductions 1673 or the advertising fee 1675 in the accounting table 1 (FIG. 17) exceeds the upper limit 1676, the number of reproductions 1683 is added, but the advertising fee 1685 is not updated.

  In the present embodiment, the content management server 100 accumulates image reproduction logs. Then, by referring to the log DB 162, it is possible to reliably calculate the advertising fee paid to the store. Further, the number of times of image reproduction for each store can be known, and the tendency of the advertiser to reproduce the advertisement can be used as marketing material.

  As described above, according to the embodiment of the present invention, the advertisement provided by the advertiser is selected and organized on the store side, the distribution schedule is determined, and the advertisement is distributed according to this schedule. As a result, it is possible to reproduce advertisements suitable for the products and customer segments handled in the store, increase the advertising effect in the store, and increase sales and customer satisfaction.

  In addition, the advertiser can expect not only the advertising effect due to the reproduction of the image but also the synergistic effect by combining with other advertisements in the store.

  In addition, since a composition combining images is generated and recorded in the composition DB 165, it is possible to know a combination of advertisements preferred by the store, and to provide information for selecting an advertisement to the store. You can also provide advertisers with a combination of advertisements as marketing information, or suggest new collaboration plans.

  Further, since the number of times of reproduction and the reproduction time of each image are recorded in the distribution history (log DB 162), by referring to the log DB 162, the advertisement reproduction location and time can be provided to the advertiser as marketing information, or a new collaboration can be performed. It is also possible to propose a plan.

  Further, by analyzing the registered future delivery schedule and organization information, it is possible to know the future advertisement / sales plans of the advertiser and the store.

100 content management server 200 upload terminal 300 display terminal 400 network

Claims (6)

A content distribution system comprising: a first terminal that uploads an advertisement image; a second terminal that reproduces the uploaded advertisement image; and a management server that manages the uploaded advertisement image and distributes the image to the second terminal. Because
The management server
An upload processing unit for accepting upload of the advertisement image;
A download processing unit for setting conditions for transmitting the advertisement image;
A distribution unit for transmitting the advertisement image to the second terminal ;
A log processing unit for analyzing the log information ,
The download processing unit
Accepting designation of a plurality of the advertisement images included in the organization that is a group of the advertisement images and designation of the reproduction order of the advertisement images included in the organization, and recording the accepted designation in the organization information;
Receiving a setting of a schedule for transmitting the advertisement image included in the organization to the second terminal, recording the received schedule in schedule information;
The delivery unit
According to the schedule information, the advertisement image is transmitted to the second terminal,
Record the history of sending the advertisement image to the second terminal in log information ,
The log processing unit
With reference to the organization information, the advertisement image included in the one organization is identified,
With reference to the log information and the schedule information, it is determined whether or not the specified advertisement image has been played back within a predetermined time,
A content distribution system , wherein a relationship between the advertisement images is determined based on the number of times the identified advertisement images are reproduced within a predetermined time .   The management server further comprises a billing processing unit that analyzes the log information and generates advertisement fee information,
  The billing processing unit
  Referring to the log information, the number of times each advertisement image is transmitted is totaled,
  The content distribution system according to claim 1, wherein advertisement fee information is generated by multiplying the aggregated number of transmissions by a unit price.   The management server further comprises a billing processing unit that analyzes the log information and generates advertisement fee information,
  The billing processing unit generates advertisement fee information for each destination by counting the number of times each advertisement image is transmitted for each transmission destination of the advertisement image with reference to the log information. The content distribution system according to claim 1.   A content management server that distributes advertisement images to be managed,
  Connected to a first terminal for uploading an advertisement image and a second terminal for reproducing the uploaded advertisement image;
  An upload processing unit for accepting upload of the advertisement image;
  A download processing unit for setting conditions for transmitting the advertisement image;
  A distribution unit for transmitting the advertisement image to the second terminal;
  A log processing unit for analyzing the log information,
  The download processing unit
  Accepting designation of a plurality of the advertisement images included in the organization that is a group of the advertisement images and designation of the reproduction order of the advertisement images included in the organization, and recording the accepted designation in the organization information;
  Receiving a setting of a schedule for transmitting the advertisement image included in the organization to the second terminal, recording the received schedule in schedule information;
  The delivery unit
  According to the schedule information, the advertisement image is transmitted to the second terminal,
  Record the history of sending the advertisement image to the second terminal in log information,
  The log processing unit
  With reference to the organization information, the advertisement image included in the one organization is identified,
  With reference to the log information and the schedule information, it is determined whether or not the specified advertisement image has been played back within a predetermined time,
  A content management server, wherein a relationship between the advertisement images is determined based on the number of times the identified advertisement images are reproduced within a predetermined time.   A billing processing unit that analyzes the log information and generates advertisement fee information,
  The billing processing unit
  Referring to the log information, the number of times each advertisement image is transmitted is totaled,
  The content management server according to claim 4, wherein the advertising fee information is generated by multiplying the aggregated number of transmissions by a unit price.   A billing processing unit that analyzes the log information and generates advertisement fee information,
  The billing processing unit generates advertisement fee information for each destination by counting the number of times each advertisement image is transmitted for each transmission destination of the advertisement image with reference to the log information. The content management server according to claim 4.