JP5221789B1 - Display management apparatus, display system, display management method, and display management program - Google Patents

Abstract

A display management device and the like that can appropriately select digital signage according to a request from an advertiser or the like.
A display management apparatus according to an embodiment receives identification information of wireless terminals existing around a corresponding digital signage from each wireless LAN access point installed at a position corresponding to each of the plurality of digital signage. Acquires display information including display content and display condition information to be acquired and displayed on digital signage, and for each display content, from among a plurality of digital signage based on identification information of wireless terminal and display condition information The digital signage for displaying the display content is selected, and the display content to be displayed is transmitted to each selected digital signage.
[Selection] Figure 1

Description

  The present invention relates to a display management device, a display system, a display management method, and a display management program.

  In recent years, electronic advertising media called digital signage that displays digital content distributed via a communication network have been installed in various places such as stores, streets, stations, airports, hotels, and the like. The advertiser can display the advertising content on the digital signage by placing an advertisement through the communication network.

  Advertisements placed by advertisers are generally displayed on digital signage set in advance by contracts, etc. In this case, advertisers perform complicated procedures such as application and negotiation with digital signage managers. There is a need. Therefore, a technique for determining digital signage for displaying an advertisement in an auction format has been proposed (see, for example, Patent Document 1).

JP 2010-182202 A

  However, in the technique described in Patent Document 1, a digital signage that matches an advertiser's request is selected based on the media information input in advance by the media owner of the digital signage.

  Therefore, the content of the medium information is left to the input from the medium owner, and there is a possibility that an appropriate digital signage cannot be selected.

  The present application has been made in view of the above, and provides a display management device, a display system, a display management method, and a display management program capable of appropriately selecting digital signage according to a request from an advertiser or the like. For the purpose.

The display management apparatus according to the present application acquires, from each wireless LAN access point installed at a position corresponding to each of a plurality of digital signage, acquisition information of wireless terminals existing around the corresponding digital signage, respectively. Receiving means for receiving display information including display content to be displayed on the digital signage and display condition information, and identification information of the wireless terminal acquired by the acquisition means and the display condition for each display content Selection means for selecting the digital signage for displaying the display content from the plurality of digital signage based on the information, and transmitting the display content to be displayed to each digital signage selected by the selection means comprising a transmitting unit that, the, the display condition The information includes conditions for the display duration and the number of times of display content, and the selection means is configured so that the display duration and the number of times of display content satisfy the conditions included in the information of the display conditions. For each display content, the digital signage for displaying the display content periodically or based on a predetermined condition is selected, and the transmission means performs the selection every time the digital signage is selected by the selection means. The display content to be displayed is transmitted to the digital signage .

  The display management device, the display system, the display management method, and the display management program according to the present application have an effect of appropriately selecting digital signage according to a request from an advertiser or the like.

FIG. 1 is an explanatory diagram of a display management process performed by the display system according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the display system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the wireless LAN access point according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the display management apparatus according to the embodiment. FIG. 5 is a diagram illustrating an example of a bid information table. FIG. 6 is a diagram illustrating an example of the DS information table. FIG. 7 is a diagram illustrating an example of a passerby information table. FIG. 8 is a diagram illustrating an example of the user information table. FIG. 9 is a flowchart of information processing in the wireless LAN access point according to the embodiment. FIG. 10 is a flowchart of information processing in the display management apparatus according to the embodiment. FIG. 11 is a flowchart of the detection information processing shown in FIG. FIG. 12 is a diagram illustrating an example of the content of display content. FIG. 13 is a flowchart of the bidding process shown in FIG.

  Hereinafter, embodiments for implementing a display management apparatus, a display system, a display management method, and a display management program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. Note that the display management apparatus, the display system, the display management method, and the display management program according to the present application are not limited by this embodiment.

[1. Display management processing]
First, a display management process according to the embodiment will be described. FIG. 1 is an explanatory diagram of a display management process performed by the display system according to the embodiment.

  As illustrated in FIG. 1, the display system according to the embodiment includes a display management device and a plurality of digital signage, and each digital signage displays display content transmitted from the display management device. The display content is digital content such as a still image or a moving image, for example.

  At positions corresponding to each of the plurality of digital signage, there is a wireless LAN that can communicate with a wireless terminal possessed by a person who is passing or staying around each digital signage (hereinafter referred to as a passerby). Local Area Network) access point is installed. The wireless LAN access point has a communication area around the corresponding digital signage. The communication area of the wireless LAN access point can be changed. Here, the range in which the display content displayed on the digital signage can be visually recognized is the communication area of the wireless LAN access point. However, the communication area is limited to the communication area. It is not something. The wireless LAN access point is installed at a position where identification information (hereinafter referred to as a terminal ID) of wireless terminals existing around the corresponding digital signage can be acquired.

  The display management apparatus acquires terminal ID information from each wireless LAN access point, and determines the number and attributes of passersby around each digital signage as medium attributes. The number of passersby is determined based on the number of terminal IDs, and the attributes of passersby are determined based on the attributes of users associated with the terminal IDs.

  The display management device receives display information from the advertiser terminal. The display information includes display condition information in addition to the display content to be displayed on the digital signage, and the display management apparatus, among the determined digital signage of the medium attribute, displays the digital signage of the medium attribute that satisfies the display condition. Select.

  Then, the display management device transmits display content to be displayed to each selected digital signage. Thereby, in each digital signage, the display content from the advertiser is displayed on the digital signage having the medium attribute that satisfies the display condition of the advertiser.

  As described above, in the display system according to the embodiment, information on passers-by around digital signage (hereinafter simply referred to as “passer-by information”) based on the identification information of the wireless terminal that can be easily acquired by the wireless LAN access point. .) And the digital signage which displays a display content is selected from several digital signage based on the acquired passer-by information. Therefore, since the passer-by information can be easily detected in real time in the display system, it is possible to appropriately select digital signage that matches the advertiser's request.

[2. Display system configuration]
A configuration example of the display system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the display system according to the embodiment.

As illustrated in FIG. 2, the display system 1 includes a plurality of digital signages 2 ₁ to 2 _n , a plurality of wireless LAN access points 3 _{1 to} 3 _n , a display management device 4, and advertiser terminals 5 _{1 to} 5. _n, which are communicably connected via the communication network 6. The communication network 6 is, for example, a WAN (Wide Area Network) such as the Internet.

The digital signage 2 _{1 to} 2 _n is managed by the medium owner, and the wireless LAN access points 3 _{1 to} 3 _n and the display management device 4 are managed by an advertisement display service provider. The advertiser terminals 5 _{1 to} 5 _n are managed by each advertiser. In addition, when it is not necessary to distinguish the advertiser terminals 5 _{1 to} 5 _n , these are collectively referred to as “advertiser terminal 5”.

The digital signage 2 _{1 to} 2 _n includes, for example, a display such as a liquid crystal display, a plasma display, and an organic EL display and a projector. The digital signage 2 _{1 to} 2 _n has a wireless / wired LAN communication function. For example, in the case of via a wireless LAN, the digital signage 2 _{1 to} 2 _n is connected to the display management device 4 via the wireless LAN access points 3 _{1 to} 3 _n. Display content can be received and displayed. Also, the digital signage 2 _{1 to} 2 _n can receive and display the display content from the display management device 4 via the wireless LAN access points 3 _{1 to} 3 _n and other networks via a wired LAN. In addition, when it is not necessary to distinguish the digital signage 2 _{1 to} 2 _n , these are collectively referred to as “digital signage 2”.

The wireless LAN access points 3 _{1 to} 3 _n are provided corresponding to the digital signage 2 ₁ to 2 _n , respectively, and the surroundings of the corresponding digital signage 2 are installed as communication areas thereof. For example, a wireless LAN access point 3 ₁ provided corresponding to the digital signage 2 ₁ acquires the identification information of the wireless terminal 7 ₁ to _7-n present in the communication area which is a surrounding digital signage 2 _1. Here, a range in which display contents displayed on the digital signage 2 ₁ to 2 _n can be visually recognized is a communication area of the wireless LAN access points 3 _{1 to} 3 _n . For example, the range in which the advertising effect is obtained by the display on each digital signage 2 ₁ to 2 _n can be set as the communication area of each wireless LAN access point 3 _{1 to} 3 _n .

When it is not necessary to distinguish the wireless LAN access points 3 _{1 to} 3 _n , these are collectively referred to as “wireless LAN access point 3”. Further, when it is not necessary to distinguish the wireless terminals 7 _{1 to} 7 _n , they are collectively referred to as “wireless terminal 7”.

  The wireless terminal 7 is a mobile phone having a wireless LAN communication function, such as a smartphone, and is owned by each user. The wireless terminal 7 has a browser and displays information on a page provided from a site (not shown). For example, when the communication network 6 is the Internet, the page provided from the site is a web page defined in a markup language such as HTML (HyperText Markup Language).

  The wireless terminal 7 is equipped with a dedicated application. The dedicated application is, for example, a program provided from the display management device 4 to the wireless terminal 7, and the wireless terminal 7 displays the content provided from the display management device 4 on the display unit of the wireless terminal 7 by the dedicated application. be able to.

[3. Configuration of wireless LAN access point]
FIG. 3 is a diagram illustrating a configuration example of the wireless LAN access point 3 according to the embodiment. As shown in FIG. 3, the wireless LAN access point 3 includes a wireless LAN interface (I / F) 41, a communication I / F 42, a control unit 43, and a storage unit 44.

  The wireless LAN interface 41 is an interface such as a wireless LAN NIC (Network Interface Card), and transmits and receives information to and from the wireless terminal 7 equipped with a wireless LAN communication function. Note that the wireless LAN includes, for example, a wireless LAN defined by IEEE 802.11, but is not limited to such a wireless LAN.

  The communication I / F 42 is an interface such as a WAN-side NIC, and transmits / receives information to / from the display management apparatus 4 via the WAN-side communication network 6 in a wireless or wired manner.

  The control unit 43 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). The control unit 43 is realized, for example, by executing a program stored in an internal storage device (not shown) using a RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The The control unit 43 realizes or executes the functions and operations of information processing described below.

  The storage unit 44 is, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

[4. Configuration of display management device]
FIG. 4 is a diagram illustrating a configuration example of the display management device 4 according to the embodiment. The display management device 4 includes a communication I / F 10, a control unit 20, and a storage unit 30. The control unit 20 further includes a reception unit 21, an acquisition unit 22, a determination unit 23, a selection unit 24, a setting unit 25, and a transmission unit 26.

  The communication I / F 10 is an interface such as a NIC (Network Interface Card) connected to the communication network 6. The control unit 20 transmits / receives various types of information to / from the wireless terminal 7 and the wireless LAN access point 3 through the communication I / F 10.

  The control unit 20 is realized by an integrated circuit such as an ASIC or FPGA, for example. The control unit 20 is realized, for example, by executing a program stored in an internal storage device (not shown) using the RAM as a work area by a CPU, an MPU, or the like. The control unit 20 realizes or executes the functions and operations of information processing described below.

  The storage unit 30 is, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk, and stores bid information 31, passer-by information 32, user information 33, and the like.

(Bid information)
The bid information 31 is information stored in the storage unit 30 by the control unit 20 from display information acquired via the advertiser terminal 5, and includes a bid information table, display content information, and the like. FIG. 5 is a diagram illustrating an example of a bid information table.

  As shown in FIG. 5, the bid information table includes information in which each information such as a bid ID, a display condition, and a display content condition is associated with each advertiser ID.

  The advertiser ID is an ID assigned to each advertiser and is included in the display information transmitted from the advertiser terminal 5. When the display information is acquired from the advertiser terminal 5 and the display information includes a new advertiser ID, the control unit 20 sets the advertiser ID in the bid information table. In the example shown in FIG. 5, one bid ID is assigned to one advertiser ID. However, when a plurality of pieces of display information are acquired from the same advertiser, one advertiser ID is assigned. Multiple bid IDs are assigned.

  The bid ID is an ID assigned to each display information, and is set in the bid information table by the control unit 20 every time display information is acquired from the advertiser terminal 5, for example. In the example shown in FIG. 5, unique information such as “101”, “102”, “103”, “104”,... Is assigned as a bid ID.

  The display condition includes a passer-by condition and a monetary condition. The passer-by conditions are conditions relating to passers-by around the digital signage 2, and include a passer-by condition and a passer-attribute condition. The condition of the number of passers is the condition of the number of passers who pass and stay around the digital signage 2 per unit time, and the condition of the passer attribute is the demo of passersby who pass around the digital signage 2 per unit time This is a condition for graphic attributes.

  In the example of the bid information table shown in FIG. 5, “many people” and “none” are set as conditions for the number of people passing by. “Many people” is a condition that the number of people passing around the digital signage 2 per unit time is a predetermined number or more. “None” does not require the number of people who pass around the digital signage 2 per unit time.

  In the example of the bid information table shown in FIG. 5, “many women” and “none” are set as the attributes of the number of passing persons. “Many women” is a condition that the ratio of women among passers-by who pass around the digital signage 2 per unit time is a predetermined value or more. “None” does not require a demographic attribute of a passerby who passes around the digital signage 2 per unit time.

  The money amount condition is a payment amount designated by the advertiser, and is a condition of an amount for the bid (hereinafter sometimes referred to as a bid amount). In a plurality of display information, when the digital signage 2 satisfying the condition of the passer-by attribute overlaps, the display information with the higher monetary condition is preferentially selected. In the example of the bid information table shown in FIG. 5, the amount per unit time is set.

  The display content condition includes information on display order, display count, display duration, and storage position. The display order information is information indicating in which order the display contents are displayed when the display information includes a plurality of display contents.

  The information on the number of times of display is information indicating the number of times of display on the digital signage 2, and the display duration is information indicating the time of continuously displaying the display content on the digital signage 2. The storage position is information on the storage position of the display content.

  In the example illustrated in FIG. 5, two display contents are set for the bid ID “101”, and the display contents in the display order “1” are displayed ten times in units of two hours, and the display order is “2”. The display content is displayed 10 times per hour.

  The storage location of the display content indicates the storage location of the display content in the storage unit 30. The storage location includes display content to be displayed on the digital signage 2 (hereinafter referred to as DS display content) and display content to be displayed on the wireless terminal 7 existing around the digital signage 2 (hereinafter referred to as terminal display content). Are stored). Here, the display content is advertising content, but is not limited to advertising content.

  The display content for DS and the display content for terminal are information related to each other, and the advertising effect for the passerby can be enhanced by the display on the digital signage 2 and the display on the wireless terminal 7.

(Passer information)
The passer-by information 32 is information stored in the storage unit 30 by the control unit 20 based on the detection information acquired from each wireless LAN access point 3, and includes a DS information table and a passer-by information table. FIG. 6 is a diagram illustrating an example of the DS information table, and FIG. 7 is a passer-by information table.

  As illustrated in FIG. 6, the DS information table includes information in which each information such as a terminal ID, an approach time, and a radio wave intensity is associated with each AP-ID.

  AP-ID is identification information on the communication network 6 side of the wireless LAN access point 3 installed in correspondence with the digital signage 2, and is, for example, an IP address assigned to the wireless LAN access point 3. The AP-ID may be unique information that can be included in communication information transmitted / received on the communication network 6, and is not limited to an IP address.

  The terminal ID is the terminal ID of the wireless terminal 7 that exists in the communication area of the wireless LAN access point 3 (hereinafter sometimes referred to as an AP communication area). The terminal ID is identification information on the wireless LAN communication I / F side of the wireless terminal 7 and is, for example, a MAC (Media Access Control) address assigned to the wireless LAN communication I / F of the wireless terminal 7. The wireless terminal 7 communicates with the wireless LAN access point 3 by transmitting and receiving wireless packets including the terminal ID. The terminal ID is not limited to the MAC address as long as it can identify the wireless terminal 7.

  The entry time is the entry time of the wireless terminal 7 to the AP communication area. The control unit 20 can detect the staying time of the wireless terminal 7 in the AP communication area by comparing the approach time and the current time. Note that the information of the wireless terminal 7 that has left the AP communication area is deleted from the DS information table by the acquisition unit 22.

  The radio wave intensity is the radio wave intensity of a wireless packet transmitted from the wireless terminal 7 to the wireless LAN access point 3, and is information detected by the wireless LAN access point 3. The information on the radio wave intensity is included in the detection information notified from the wireless LAN access point 3 to the display management device 4. Note that the radio terminal 7 may detect the radio field intensity of the wireless packet from the wireless LAN access point 3 to the wireless terminal 7 and transmit the information to the display management device 4 via the wireless LAN access point 3.

  In the DS information table, the time (checkout time) when the wireless terminal 7 that has entered the AP communication area subsequently leaves the AP communication area may be set. In the example illustrated in FIG. 6, information on the wireless terminal 7 that has left the AP communication area is not included, but when the wireless terminal 7 that has entered the AP communication area has left the AP communication area, the control unit 20 The exit time can be set as a checkout time in the DS information table. In this case, for example, a set of “terminal ID”, “check-in time”, “check-out time”, and “radio wave intensity” for which the check-out time is set by the control unit 20 is stored as history information by the control unit 20. Stored in the unit 30.

  As shown in FIG. 7, the passer-by information table includes information in which each information such as the number of passers-by and passer-by attributes is associated with each AP-ID.

  The number of passers-by is the number of passers-by who existed around the digital signage 2 per predetermined time. The attributes of passersby are attributes of passersby that existed around the digital signage 2 per predetermined time. For example, as shown in FIG. 7, information such as “many men” and “many women” It is. The attribute information of the passerby is not limited to the example shown in FIG. 7, and various attributes such as the passer's main age, main preference, and main area can be set, for example. .

(User information)
The user information 33 includes a user information table. FIG. 8 is a diagram illustrating an example of the user information table. As shown in FIG. 8, the user information table includes information in which user attribute information such as sex, age, and area is associated with each terminal ID. The user attribute information is, for example, information included in the registration request, and is set in the user information table by the control unit 20 when user registration is performed from the wireless terminal 7 to the display management device 4.

  The terminal ID is an ID assigned to each user of the wireless terminal 7. For example, when user registration is performed from the wireless terminal 7 to the display management device 4, the terminal ID is set in the user information table by the control unit 20. .

[5. Action (Wireless LAN access point processing)]
Next, information processing of the wireless LAN access point 3 according to the embodiment will be described with reference to FIGS. FIG. 9 is a flowchart of information processing in the wireless LAN access point 3 according to the embodiment. Such an operation is a process repeatedly executed by the control unit 43 of the wireless LAN access point 3.

  As shown in FIG. 9, the control unit 43 of the wireless LAN access point 3 determines whether or not the wireless terminal 7 has been detected (step S10). When a wireless packet (for example, a probe request) is periodically transmitted from the wireless terminal 7 by broadcast or the like, the control unit 43 acquires the wireless packet via the wireless LAN-I / F 41 to thereby obtain the wireless terminal 7. Detect the presence of

  Further, the control unit 43 periodically broadcasts the wireless packet to the wireless terminal 7 to which the wireless packet is not periodically transmitted via the wireless LAN-I / F 41, and receives a response packet to the wireless packet. Thus, the presence of the wireless terminal 7 is detected.

For example, if the control unit 43 determines that the wireless terminal 7 ₁ (see FIG. 2) has been detected (step S10; Yes), the control unit 43 transmits the detection information to the display management device 4 via the communication I / F 42. (Step S11). Specifically, the control unit 43 extracts the wireless terminal ₇₁ of identification information included in the wireless packet transmitted from the radio terminal ₇₁ (terminal ID), further detects the radio wave strength of the wireless packet.

Then, the control unit 43, the terminal ID is identification information of the wireless terminal _71, the radio wave intensity of the wireless terminal _71, and in addition to the information of the detection time, AP-ID is identification information of its own wireless LAN access point 3 Is transmitted to the display management apparatus 4 as detection information. For example, an IP address assigned to the communication I / F 42 can be used as the identification information of the wireless LAN access point 3, but other identification information may be used as long as it is unique information.

In the processing of step S10, for example, if it is determined that no detected wireless terminal ₇₁ (step S10; No), or when the step S11 is finished, the control unit 43, a communication from the display management device 4 I It is determined whether information is received via / F42 (step S12). If it is determined that it has received the information from the display management device 4 (step S12; Yes), the control unit 43 transfers the information received from the display management unit 4 to the radio terminal 7 _m as the destination of this information (step S13) .

Here, the wireless terminal 7 _m described above has been detected by the control unit 43 among the wireless terminals 7 _{1 to} 7 _n (see FIG. 2) to be present in the communication area of the wireless LAN access point 3. (Step S10; Yes) and the wireless terminal 7 that is currently in the communication area. One or a plurality of such wireless terminals _7m may be used. In addition, when the destination of the information received from the display management apparatus 4 is its own wireless LAN access point 3, the control unit 43 performs processing according to the received information.

In step S12, if it is determined not to have received the information from the display management device 4 (step S12; No), or when the processing in step S13 is finished, the control unit 43, display management device from the radio terminal 7 _m It is determined whether there is a request for 4 (step S14).

Control unit 43 determines that the wireless terminal _{7 m} there is a need for a display management device 4 (step S14; Yes), transferred from the wireless terminal _{7 m} requesting the display management unit 4 via the communication I / F 42 of the (Step S15). An example of a request from the wireless terminal 7 _m to the display management device 4 is an information provision request.

When the process of step S15 is completed, or, in step S14, if it is determined that there is no request to display management unit 4 from the wireless terminal _{7 m} (step S14; No), the control unit 43 ends the process. For example, the control unit 43 can execute multitask processing in which the processing in steps S10 and S11, the processing in steps S12 and S13, and the processing in steps S14 and S15 are performed in parallel.

  As described above, the control unit 43 of the wireless LAN access point 3 has a relay function of relaying transmission / reception of information performed between the wireless terminal 7 and the display management device 4 as a relay unit. Further, the control unit 43 of the wireless LAN access point 3 detects the wireless terminal 7 existing in the communication area as a detection means, and as the detection information transmission means, the identification information of the detected wireless terminal 7 and information on the radio wave intensity, etc. Is transmitted to the display management device 4.

  In the above-described processing, every time the terminal ID of the wireless terminal 7 is detected, it is transmitted to the display management apparatus 4. However, the control unit 43 displays the terminal IDs of the wireless terminals 7 detected in a predetermined period. It can also be transmitted to the management device 4.

  Further, when the control unit 43 repeatedly and continuously detects the terminal ID of the same wireless terminal 7, the first detection information is transmitted to the display management device 4 as soon as it is detected. The detection information can also be transmitted to the display management device 4 at predetermined intervals until the terminal ID of the wireless terminal 7 is no longer detected.

  In addition, when the control unit 43 repeatedly and continuously detects the terminal ID of the same wireless terminal 7, if the radio field intensity of the wireless packet from the wireless terminal 7 is less than a predetermined value, the terminal ID is immediately displayed. If the signal strength is equal to or higher than a predetermined value, the terminal ID can be transmitted to the display management device 4 at predetermined intervals.

  Further, the control unit 43 sets a wireless communication area of the wireless LAN-I / F 41 based on an input from an operation unit (not shown) of the wireless LAN access point 3. Note that the control unit 43 can also set a wireless communication area of the wireless LAN-I / F 41 based on a request from the display management device 4.

[6. Action (Information processing of display management device)]
Next, information processing of the display management apparatus 4 according to the embodiment will be described. FIG. 10 is a flowchart of information processing in the display management apparatus 4 according to the embodiment. Such an operation is a process periodically or repeatedly executed by the control unit 20 of the display management device 4.

  As illustrated in FIG. 10, the control unit 20 determines whether or not display information from the advertiser terminal 5 is received by the reception unit 21 via the communication I / F 10 (step S20). When the reception part 21 receives display information (step S20; Yes), the control part 20 performs bid registration (step S21).

  Specifically, the acquisition unit 22 of the control unit 20 assigns a bid ID to the display information received by the reception unit 21. Then, the acquisition unit 22 adds information (hereinafter referred to as acceptance bid information) in which the display condition and the display content condition included in the display information are associated with the assigned bid ID to the bid information table stored in the storage unit 30. Then, the bid registration is executed by storing the display content included in the display information in the storage unit 30. The display information includes an advertiser ID, and the accepted bid information is added to the bid information table in association with the advertiser ID.

  In step S20, when the reception unit 21 has not received display information (step S20; No), the control unit 20 has received detection information from the wireless LAN access point 3 through the communication I / F 10 or has been received by the reception unit 21. It is determined whether or not (step S22). When the reception part 21 receives detection information (step S22; Yes), the control part 20 performs detection information processing (step S23). Such detection information processing is the processing of steps S30 to S32 in FIG. 11, and will be described in detail later.

  In step S22, when the reception unit 21 has not received the detection information (step S22; No), the control unit 20 determines whether or not a bid processing opportunity has been triggered (step S24). The bid processing opportunity is set so as to arrive repeatedly every predetermined time or based on a predetermined condition, for example, set so as to arrive every hour. If it determines with having become a bid process opportunity (step S24; Yes), the control part 20 will perform a bid process (step S25). This bidding process is the process of steps S40 to S46 in FIG. 13, and will be described in detail later.

  In step S24, when the bid processing is not triggered (step S24; No), the control unit 20 determines whether or not the reception unit 21 has received an information provision request from the wireless terminal 7 via the communication I / F 10. (Step S26). When the information providing request is received by the receiving unit 21 (step S26; Yes), the control unit 20 executes an information providing process (step S27).

  Specifically, when receiving the information provision request, the control unit 20 transmits information corresponding to the information provision request to the wireless terminal 7 via the wireless LAN access point 3 that relayed the information provision request.

  For example, when the text content as shown in FIG. 12B described later is displayed on the wireless terminal 7, the user of the wireless terminal 7 selects the link information “Move to coupon⇒” to advertise An information provision request for requesting display of the main page is transmitted to the display management device 4. When receiving the information provision request, the display management device 4 transmits the content stored in the storage unit 30 to the wireless terminal 7. The wireless terminal 7 displays the content transmitted from the display management device 4 by, for example, a dedicated program or a browser.

  When the processes of steps S21, S23, S25, and S27 are completed, or when the information providing request is not received by the receiving unit 21 in step S26 (step S26; No), the control unit 20 ends the process.

[7. Action (Detection information processing of display management device)]
Next, detection information processing in the display management apparatus 4 will be described. FIG. 11 is a flowchart of the detection information processing in step S23 shown in FIG.

  As illustrated in FIG. 11, when the reception unit 21 of the control unit 20 starts the detection information processing, the DS of the storage unit 30 is based on detection information including AP-ID, terminal ID, radio wave intensity, and detection time information. The information table is updated (step S30).

  For example, in the DS information table, it is assumed that the AP-ID included in the detection information is not associated with the terminal ID included in the detection information. In this case, in the DS information table, the reception unit 21 updates the DS information table by associating the AP ID included in the detection information with the terminal ID, the radio wave intensity, and the detection time included in the detection information. The detection time included in the detection information becomes the entry time of the DS information table.

  On the other hand, in the DS information table, when the AP-ID included in the detection information is associated with the terminal ID included in the detection information, the reception unit 21 detects the radio field intensity of the associated terminal ID. Change to the radio field strength included in. Thereby, in the DS information table, whenever the detection information is received by the reception unit 21, the information on the radio wave intensity is updated. Note that the history of radio field intensity from the time of entry of the wireless terminal 7 can be set in the DS information table.

  In addition, among the terminal IDs set in the DS information table, if there is a terminal ID whose period not included in the detection information transmitted from the wireless LAN access point 3 of the corresponding AP-ID is equal to or longer than a predetermined period, The unit 21 deletes the terminal ID from the corresponding AP-ID in the DS information table. Note that a terminal ID whose period not included in the detection information is a predetermined period or more can be set in the DS information table in association with the checkout time or the like as the above-described history information.

  When the DS information table update process in step S30 ends, the selection unit 24 of the control unit 20 determines whether there is a wireless terminal 7 to be notified (step S31). The selection unit 24 determines that there is a notification target when there is a terminal ID newly added to the DS information table. That is, it is determined whether there is a wireless terminal 7 that has entered the AP communication area corresponding to the AP-ID included in the detection information.

  When there is a wireless terminal 7 to be notified (step S31; Yes), the control unit 20 performs content notification processing (step S32). Specifically, the selection unit 24 of the control unit 20 selects content to be notified to the notification target wireless terminal 7.

  For example, when the storage position of the DS display content displayed on the digital signage 2 corresponding to the AP-ID “210” included in the detection information is “dataA /”, the selection unit 24 selects the storage position “dataA”. The terminal display content stored in “/” is selected. Then, the transmission unit 26 transmits the terminal display content selected by the selection unit 24 to the notification target wireless terminal 7.

  As a result, the terminal display content is displayed on the display unit of the wireless terminal 7 to be notified. The terminal display content displayed on the wireless terminal 7 to be notified is content related to the DS display content displayed on the nearby digital signage 2, thereby improving the advertising effect.

  For example, when the DS display content as shown in FIG. 12A is displayed on the digital signage 2, the wireless terminal 7 existing in the vicinity of the digital signage 2 is connected to the terminal as shown in FIG. Display content is displayed. FIG. 12 is a diagram illustrating a display example on the digital signage 2 and the wireless terminal 7.

  When the content notification process in step S32 is completed, or when there is no wireless terminal 7 to be notified in step S31 (step S31; No), the control unit 20 ends the detection information processing.

[8. Action (Bid processing of display management device)]
Next, bid processing in the display management device 4 will be described. FIG. 13 is a flowchart of the bidding process in step S25 shown in FIG.

  As illustrated in FIG. 13, the selection unit 24 of the control unit 20 determines whether or not there is an unprocessed digital signage 2 (hereinafter referred to as an unprocessed DS) (step S40). For example, when the number of digital signage 2 in the display system 1 is 10, the selection unit 24 executes the processing from step S41 onward for all 10 digital signage 2 in one bid processing opportunity. If not, it is determined that there is an unprocessed DS.

  When the selection unit 24 determines that there is an unprocessed DS (step S40; Yes), the determination unit 23 of the control unit 20 determines passer information that is a medium attribute for one of the unprocessed DSs (step S40). S41). Specifically, the determination unit 23 determines the number and attributes of passersby that exist around the unprocessed DS.

  The number of passersby is determined by extracting the number of terminal IDs (hereinafter referred to as existing terminal IDs) corresponding to the AP-ID of the wireless LAN access point 3 corresponding to the unprocessed DS from the DS information table. The For example, in the example illustrated in FIG. 6, there are five existing terminal IDs corresponding to the AP-ID “201”, “301” to “303”, “305”, and “310”. For example, the number of passersby around the processing DS can be determined to be five.

  In addition, since it is thought that the passerby who does not have the radio | wireless terminal 7 is also a predetermined ratio, the determination part 23 can determine the number of passersby considering the possession ratio of the radio | wireless terminal 7. FIG. For example, when the assumed possession ratio is 60% and the number of existing terminal IDs is 5, it is determined that the number of passers-by existing around the unprocessed DS is, for example, 8.

  In addition, when the wireless LAN access point 3 is installed near the digital signage 2 and the radio terminal 7 corresponding to the existing terminal ID has a low radio field intensity, the wireless terminal 7 corresponding to the existing terminal ID is removed from the digital signage 2. It is considered that the distance of is located at a far place. Therefore, the determination unit 23 can also determine the number of passers-by based on the number of existing terminal IDs that are equal to or higher than a predetermined radio wave intensity.

  Further, when the AP communication area is set larger than the range where the advertising effect is displayed by the display on the digital signage 2 or when the AP communication area is set smaller than the range where the advertising effect is present, the determination unit 23 From the number of IDs, it is possible to estimate the number of passers-by within a range that has an advertising effect.

  Moreover, the determination part 23 determines the stay time corresponding to the past presence terminal ID, and determines the number of passers-by in consideration of the ratio of the past presence terminal ID whose stay time is equal to or longer than the predetermined time. it can. For example, when the ratio of past existing terminal IDs whose stay time is a predetermined time or more is 60% and there are five existing terminal IDs, the number of passersby can be determined to be three, for example.

  The attribute of the passerby is determined by extracting the user attribute corresponding to the terminal ID extracted from the DS information table from the user information table. For example, when the user information table is in the state shown in FIG. 8 and the existing terminal ID is “301”, the determination unit 23 determines that the user of the wireless terminal 7 corresponding to the existing terminal ID is “male”. .

  If the determination unit 23 determines that the ratio of the number of users of the wireless terminal 7 corresponding to the presence terminal ID is “male” is higher than a predetermined ratio (for example, 70%), the determination unit 23 sets “many men” as the passerby attribute. And vice versa, the passerby attribute is determined to be “many women”.

  Moreover, the determination part 23 can also determine the attribute according to an age, an area, a preference, etc. based on user attribute information other than sex as a passer-by attribute. Also, the staying time of the wireless terminal 7 corresponding to the presence terminal ID can be an attribute of the passerby.

  Further, the determination unit 23 stores passerby information determined based on the DS information table and the user attribute information in the storage unit 30 for each wireless LAN access point 3. Specifically, the determination unit 23 stores the number and attributes of passers-by in association with each AP-ID in the passer-by information table. Note that the number and attributes of passers-by may be added for each AP-ID in the DS information table without providing the passer-by information table.

  Moreover, although the determination of the passer-by information by the determination unit 23 has been described as being performed at the cycle of the bidding process, the determination unit 23 can also determine the passer-by information at a cycle shorter than the cycle of the bidding process. In this case, the determination unit 23 may time-average the determined number of passers by the cycle of the bidding process. In this way, it is possible to accurately determine the number and attributes of passersby that exist around the unprocessed DS.

  Here, since the number and attributes of passers-by existing around the unprocessed DS are related to the number and attributes of passers-by passing around the unprocessed DS per unit time, Although the number and attributes of existing passersby are determined, the determination of passerby information by the determination unit 23 is not limited to this.

  For example, when the history information described above is set in the DS information table, the determination unit 23 determines, from the existing terminal ID including the past existing terminal ID (the terminal ID for which the checkout time is set), per unit time. It is also possible to determine the number and attributes of passers-by who pass around the digital signage 2. By doing so, the number and attributes of passersby existing around the unprocessed DS can be determined with higher accuracy.

  After the determination unit 23 determines passerby information in step S41, the selection unit 24 determines whether there is unprocessed display information (step S42). For example, when there are 20 bid IDs as display information in the bid information table, the selection unit 24 executes the processing from step S43 onward for all 20 bid IDs in one bid processing opportunity. If not, it is determined that there is unprocessed display information.

  When there is unprocessed display information (step S42; Yes), the selection unit 24 determines whether the determination target unprocessed DS satisfies the display condition (step S43). For example, as unprocessed display information, there are display information with bid IDs “101” to “104” (see FIG. 5), and passer-by information corresponding to the unprocessed DS to be determined is “many people” and “ Assume that it is determined that there are many women. In this case, the unprocessed DS to be determined satisfies any display condition of the bid IDs “101” to “104”.

  On the other hand, as unprocessed display information, there are display information with bid IDs “101” to “104” (see FIG. 5), and passer-by information corresponding to the unprocessed DS to be determined is “less people” and “ It is assumed that the determination unit 23 determines that “many men”. In this case, the unprocessed DS to be determined satisfies the display condition only for the display information of the bid ID “103”.

  In the process of step S43, when the determination target unprocessed DS satisfies the display condition (step S43; Yes), the setting unit 25 determines whether the display condition satisfies the minimum display price of the determination target unprocessed DS. Determination is made (step S44).

  The minimum display price of the unprocessed DS is set by the setting unit 25 so as to increase as the number of passers-by corresponding to the determination-target unprocessed DS increases. For example, when the number of passers-by corresponding to the unprocessed DS to be determined is less than “10”, “50 yen”, “11-20 people”, “100 yen”, “21-30 people” In this case, “150 yen” is set.

  For example, the minimum display price of the determination target unprocessed DS is “100 yen”, and the determination target unprocessed DS satisfies any display condition of bid IDs “101” to “104” (see FIG. 5). And In this case, the display information of the bid IDs “101” and “102” satisfies the minimum display price of the unprocessed DS.

  When the display condition satisfies the minimum display price of the unprocessed DS to be determined (step S44; Yes), the selection unit 24 bids the most among the display information of the display condition that satisfies the minimum display price of the unprocessed DS to be determined. The display content included in the display information with a high amount of money is selected, and the determination target unprocessed DS is selected (step S45). For example, when the display information of the bid IDs “101” and “102” (see FIG. 5) satisfies the minimum display price of the unprocessed DS, the selection unit 24 displays the display information of the bid ID “102” with the highest bid amount. The display content included is selected and transmitted to the corresponding digital signage 2.

  When there is no unprocessed display information (step S42; No), the determination target unprocessed DS does not satisfy the display conditions of any unprocessed display information (step S43; No), or any of the unprocessed display information When the display condition of the display information does not satisfy the minimum display price of the unprocessed DS to be determined (step S44; No), the selection unit 24 selects specific display content and transmits it to the unprocessed DS to be determined ( Step S46).

  The specific display content is, for example, display content other than the bid information table. When the wireless terminal 7 is accessing a site via the wireless LAN access point 3 corresponding to the determination target unprocessed DS, information on the access destination site is extracted, and display content corresponding to the access destination site is specified. It can also be displayed content.

  When the process of step S45 is completed, the process returns to the process of step S40, and when the selection unit 24 determines that there is no unprocessed DS (step S40; No), or when the process of step S46 is completed, the control unit 20 Terminates the determination process.

  The control unit 20 displays the display content on the digital signage 2, and if there is display information that satisfies the “display count” and “display duration” defined by the display content condition, the control unit 20 bids the display information. Delete from the information table.

  As described above, the display management device 4 determines the passer-by information in the digital signage 2 based on the identification information of the wireless terminal 7 possessed by the passers-by around the digital signage 2, and displays the display information based on the passer-by information. Digital signage 2 that satisfies the display conditions included is selected.

  Thus, in the display system 1 of this embodiment, passer-by information in the digital signage 2 is acquired based on the identification information of the wireless terminal 7 that can be easily acquired by the wireless LAN access point 3. Therefore, for example, the manufacturing cost and the processing cost can be significantly reduced as compared with the case where the surroundings of the digital signage 2 are imaged by an imaging device such as a camera, and the passerby information is determined from the captured image by image recognition. .

  Note that the method of selecting the digital signage 2 that matches the display information is not limited to the example shown in FIG. 13, and various changes can be made.

[9. effect]
As described above, in the display management device 4 according to the embodiment, the acquisition unit 22 (corresponding to an example of the acquisition unit) is provided with each wireless LAN access point 3 installed at a position corresponding to each of the plurality of digital signage 2. Identification information of the wireless terminals 7 existing around the corresponding digital signage 2, respectively, and the reception unit 21 (corresponding to an example of reception means) displays the display content and display condition information displayed on the digital signage 2. And the selection unit 24 (corresponding to an example of a selection unit) receives a plurality of display contents based on the identification information of the wireless terminal 7 acquired by the acquisition unit 22 and the display condition information for each display content. The digital signage 2 that displays the display content is selected from the digital signage 2, and the transmission unit 26 (corresponding to an example of a transmission unit) selects the selection unit 2. It transmits the display contents each be displayed on the digital signage 2 selected by.

  Thereby, in the display management apparatus 4 according to the embodiment, passer-by information in the digital signage 2 can be acquired based on the identification information of the wireless terminal 7 that can be acquired easily and in real time by the wireless LAN access point 3. . Therefore, in the display system 1, passer-by information can be detected easily and in real time, and the digital signage 2 that matches the advertiser's request can be appropriately selected.

  In addition, the display management device 4 according to the embodiment includes the amount condition that is the amount of payment information in the display condition information, and the selection unit 24 overlaps the digital signage 2 that satisfies the display condition in a plurality of display information. In this case, the digital signage 2 is selected with priority given to the display content included in the display information with the higher payment amount.

  Thereby, in the display management apparatus 4 according to the embodiment, the display right of the digital signage 2 can be sold at an appropriate price for the operator of the display management apparatus 4, and the display content is displayed according to the budget for the advertiser. It can be displayed on the digital signage 2. In addition, the media owner of the digital signage 2 can improve the profit of the medium.

  Further, in the display management device 4 according to the embodiment, the determination unit 23 (corresponding to an example of a determination unit) determines information about passers-by around each digital signage 2 from the identification information of the wireless terminal 7, and displays the display condition. The information includes a passer-by condition that is a target of the display content, and in the plurality of display information, the digital signage 2 where the passer-by information determined by the determination unit 23 satisfies the passer-by condition is duplicated in the plurality of display information. In this case, the digital signage 2 is selected giving priority to the display content included in the display information with the higher payment amount.

  Thereby, in the display management apparatus 4 which concerns on embodiment, a display content can be displayed on the digital signage 2 more suitable for an advertiser's request.

  Further, in the display management device 4 according to the embodiment, the determination unit 23 determines the number of passersby around each digital signage 2 from the number of identification information of the wireless terminal 7 acquired by the acquisition unit 22, and displays the number. The condition of the passers-by that is the target of the content includes the number of passers-by, and the selection unit 24 sets the condition of the number of passers-by based on the number of passers-by determined by the determination unit 23 for each display content. Select the digital signage 2 to be satisfied.

  Thereby, the display management device 4 according to the embodiment can determine the number of passersby in the digital signage 2 based on the identification information of the wireless terminal 7 that can be easily acquired by the wireless LAN access point 3.

  Further, in the display management device 4 according to the embodiment, the setting unit 25 (corresponding to an example of the display price setting unit) sets the minimum display price of each digital signage 2 according to the number of passers-by determined by the determination unit 23. Then, the selection unit 24 selects each digital signage 2 for the display content included in the display information whose corresponding minimum display price is equal to or less than the money amount condition.

  Thereby, in the display management apparatus 4 according to the embodiment, the minimum display price is set according to the number of passers-by in the digital signage 2, so that the digital signage 2 is priced appropriately for the operator of the display management apparatus 4. Can be sold. Further, the media owner of the digital signage 2 can also maximize the profit of the own media.

  In addition, the display management device 4 according to the embodiment includes the passerby attribute in the condition of the passerby serving as the target of the display content, and the storage unit 30 (corresponding to an example of the user information storage unit) includes the wireless terminal 7. The attribute of the user and the identification information of the wireless terminal 7 are stored in association with each other, and the determination unit 23 acquires the user information corresponding to the identification information of the wireless terminal 7 acquired by the acquisition unit 22 from the storage unit 30. The attribute of each passerby around each digital signage 2 is determined, and the selection unit 24 selects, for each display content, the digital signage 2 that satisfies the passerby attribute condition based on the determination result by the determination unit 23. .

  Thereby, the display management device 4 according to the embodiment can determine the attribute of the passerby in the digital signage 2 based on the identification information of the wireless terminal 7 that can be easily acquired by the wireless LAN access point 3.

  In the display management device 4 according to the embodiment, the display condition information includes the display content display duration time and / or the display count condition, and the selection unit 24 displays the display content display duration time and / or display. The digital signage 2 is selected so that the number of times satisfies the condition included in the display condition information.

  Thereby, in the display management device 4 according to the embodiment, the display content can be displayed on the digital signage 2 with the display duration and / or the display count set by the advertiser. Display is possible.

  In the display management device 4 according to the embodiment, the display information includes a plurality of display contents, the display condition information includes a display order condition of the plurality of display contents, and the selection unit 24 includes a plurality of display contents. The digital signage 2 is selected so that the display order of the display contents satisfies the conditions included in the display information.

  Thereby, in the display management device 4 according to the embodiment, since a plurality of display contents can be displayed on the digital signage 2 in the display order set by the advertiser, the plurality of display contents can be displayed under the display conditions desired by the advertiser. Can be displayed.

  In the display management device 4 according to the embodiment, the selection unit 24 selects the digital signage 2 that displays the display content periodically or based on a predetermined condition for each display content, and the transmission unit 26 Each time the digital signage 2 is selected by the selection unit 24, display content to be displayed is transmitted to the selected digital signage 2.

  Thereby, the display management apparatus 4 according to the embodiment can sell the display right to the digital signage 2 at a price corresponding to the time variation of the passerby.

  Further, in the display management device 4 according to the embodiment, the transmission unit 26 obtains information related to the display content by the obtaining unit 22 from the wireless LAN access point 3 corresponding to the digital signage 2 that has transmitted the display content. It transmits to the acquired wireless terminal 7 via the wireless LAN access point 3.

  Thereby, the display management apparatus 4 according to the embodiment can display not only the content displayed on the digital signage 2 but also the related content on the wireless terminal 7 existing around the digital signage 2. Thereby, an advertising effect can be improved.

[10. Others]
In the above-described embodiment, the passer information is included in the passer information table as the passer information of the digital signage 2, but for example, the passer attribute is passed as the passer information of the digital signage 2. It may not be included in the person information table. In this case, the number of passersby is the display condition, and the attribute of the passersby is not the display condition. By doing in this way, the passer-by information of the digital signage 2 can be determined more easily.

Further, the passer-by information table may include the passer-by average pass time and the value information of the digital signage 3 instead of the passer-by attributes. In this case, the following GIP (Gross Impression Point) can be applied as the value information of the digital signage 3.
Digital signage 3 GIP = r × ts × ti
r: number of passersby per predetermined time ts: average stay time of passersby ti: unit display time of digital signage 3 Note that “unit display time of digital signage 3” is a time for continuously displaying display content It is. For example, when the “unit display time of the digital signage 3” is 10 minutes, display content corresponding to the bidding process is selected every 10 minutes.

  The control unit 20 can easily select the digital signage 3 by performing a bid process based on the value information of the digital signage 3 described above. For example, when the GIP is applied, the advertiser sets GIP information instead of attribute information as display condition information. For example, when the GIP of the digital signage 3 is “10000” and the GIP information included in the display condition is less than “10000”, the display information of the display condition is not selected.

  In addition, the GIP of the digital signage 3 is “10000”, the GIP information included in the display condition is “30000”, the bid amount is “100 yen”, and the GIP information included in the display condition is “40000”. And there is display information whose bid amount is “80 yen”. In this case, the control unit 20 selects display content included in display information with a high bid amount (display information with a bid amount of “100 yen”) for the digital signage 3 with GIP “10000”. In the above GIP example, an example of calculation based on the number of passers-by and the average stay time has been shown, but user attribute information may also be pointed and included in the calculation of GIP.

  In the above description, the attribute of the passerby is determined based on the user information table in which the identification information of the wireless terminal 7 and the user attribute are associated. However, the determination of the attribute information of the user is limited to this method. Is not to be done. For example, the determination unit 23 can also determine user attribute information from the model type of the wireless terminal 7. In this determination method, the user's attribute information can be determined without user registration or the like because there is a tendency of the gender and age of the user to use depending on the model type.

  Specifically, a terminal information table in which the terminal ID, which is identification information of the wireless terminal 7, is associated with the information on the model type of the wireless terminal 7, and a terminal in which the model type of the wireless terminal 7 is associated with the attribute information of the purchased user. The type information table is stored in the storage unit 30. The purchased user attribute information is, for example, attribute information of a user who has the highest ratio of purchasing the wireless terminal 7 of the model type. For example, if the radio terminal 7 with the collection type “A” is “female” and there are many purchasers of “20s”, the attribute information of the purchase user with the collection type “A” is “female”, “ "Twenties". And the determination part 23 determines a user's attribute information based on this terminal information table and a terminal classification information table. In this case, the wireless terminal 7 is not limited to a mobile phone, but may be a portable game machine or a music player having a wireless LAN function.

  Further, in the above-described embodiment, one wireless LAN access point 3 is installed corresponding to one digital signage 2, but the present invention is not limited to such a form. For example, a plurality of digital signage 2 may be provided corresponding to one wireless LAN access point 3, and information related to these digital signage 2 may be displayed.

  In the above-described embodiment, when the wireless terminal 7 enters the communication area of the wireless LAN access point 3, the content related to the display content displayed on the corresponding digital signage 2 is transmitted to the wireless terminal 7. However, the content transmission timing is not limited to this timing.

  For example, the transmission unit 26 may transmit the content to the wireless terminal 7 when the staying time of the wireless terminal 7 is a predetermined time or longer. In addition, the transmission unit 26 may transmit the content related to the display content after switching to the wireless terminal 7 after a predetermined time from changing the display content displayed on the digital signage 2.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Further, the display management device 4 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly. Further, some of the functions of the display management apparatus 4 described above may be realized by the wireless LAN access point 3.

1 Display System 2 ₁ to 2 _n, 2 digital signage 3 ₁ to 3 _n, 3 wireless LAN access point 4 display management device 5 ₁ to 5 _n, 5 advertiser terminal 6 communication network 7 ₁ to _7-n, 7 radio terminal 10 42 Communication I / F
20, 43 Control unit 21 Reception unit 22 Acquisition unit 23 Determination unit 24 Selection unit 25 Setting unit 26 Transmission unit 30, 44 Storage unit 41 Wireless LAN I / F

Claims (13)

Obtaining means for respectively obtaining identification information of wireless terminals existing around the corresponding digital signage from each wireless LAN access point installed at a position corresponding to each of the plurality of digital signage;
Receiving means for receiving display information including display content to be displayed on the digital signage and display condition information;
Selection for selecting the digital signage for displaying the display content from the plurality of digital signage based on the identification information of the wireless terminal and the display condition information acquired by the acquisition unit for each display content Means,
Transmission means for transmitting the display content to be displayed to each digital signage selected by the selection means,
The display conditions include a display duration time and a display frequency condition of the display content, and a condition of value information obtained based on the number of wireless terminals and an average stay time existing around the digital signage ,
The selection means includes
Meet the condition that the display duration and impressions of the display content is included in the information of the display condition, and, based on the number and the average residence time of the radio terminal to which the identification information is acquired by the acquisition means value information is required, the Suyo satisfy the conditions of the license information contained in the display condition for each of the display content, the display content from the plurality of digital signage repeated on a regular or predetermined conditions Select the digital signage to display,
The transmission means includes
The display management apparatus, wherein the display content to be displayed is transmitted to the selected digital signage every time the selection unit selects the digital signage. The display condition information includes information on the amount of payment,
The selection means includes
In the plurality of display information, when digital signage satisfying the display condition overlaps, the digital signage is selected with priority given to display content included in the display information with the higher payment amount. The display management apparatus according to claim 1. Determination means for determining information of passersby around each digital signage from the identification information of the wireless terminal;
The information on the display condition includes a condition of a passerby that is a target of the display content,
The selection means includes
In the plurality of display information, when digital signage satisfying the passer-by information satisfies the passer-by information determined by the determination means, the display content included in the display information with the higher payment amount is given priority. The display management apparatus according to claim 2, wherein the digital signage is selected. The determination means includes
From the number of identification information of the wireless terminal acquired by the acquisition means, determine the number of passers-by around each digital signage,
The conditions of the passers-by that are the targets of the display content include the number of passers-by,
The selection means includes
4. The display management apparatus according to claim 3, wherein, for each display content, digital signage that satisfies the condition of the number of passers-by is determined based on the number of passers-by determined by the determining unit. Display price setting means for setting a minimum display price of each digital signage according to the number of passersby determined by the determination means,
The selection means includes
5. The display management apparatus according to claim 4, wherein selection of each digital signage is performed on display content included in the display information whose corresponding minimum display price is equal to or less than the payment amount. User information storage means for storing the attribute of the user of the wireless terminal and the identification information of the wireless terminal in association with each other,
The condition of the passerby that is the target of the display content includes an attribute of the passerby,
The determination means includes
The user information corresponding to the identification information of the wireless terminal acquired by the acquisition unit is acquired from the user information storage unit, and attributes of passers-by around each digital signage are determined,
The selection means includes
6. The display management apparatus according to claim 3, wherein for each display content, digital signage that satisfies a condition of the passer-by attribute is selected based on a determination result by the determination unit. . Obtaining means for respectively obtaining identification information of wireless terminals existing around the corresponding digital signage from each wireless LAN access point installed at a position corresponding to each of the plurality of digital signage;
Receiving means for receiving display information including display content to be displayed on the digital signage and display condition information;
Selection for selecting the digital signage for displaying the display content from the plurality of digital signage based on the identification information of the wireless terminal and the display condition information acquired by the acquisition unit for each display content Means,
Transmitting means for transmitting the display content to be displayed to each digital signage selected by the selecting means;
Terminal information storage means for storing the attribute of the purchased user of the wireless terminal and the model information of the wireless terminal in association with each other ;
The model information of the wireless terminal that has acquired the identification information by the acquisition unit is determined based on a table in which the identification information of the wireless terminal and the model information are associated with each other, and the purchase user information corresponding to the model information of the wireless terminal is determined. A determination unit that is obtained from the terminal information storage unit and determines an attribute of each passerby around each digital signage,
The display conditions include a display duration time and display frequency condition of the display content, a payment amount information condition, and a passer-by condition including a passer-by attribute that is a target of the display content.
The selection means includes
Digital signage for displaying the display content periodically or based on a predetermined condition for each display content so that the display duration time and the display count of the display content satisfy the conditions included in the display condition information Make a selection
In a plurality of the display information, when digital signage whose passerby attribute determined by the determination means satisfies the passerby attribute condition overlaps, the display content included in the display information with the higher payment amount Priority is given to the digital signage selection,
The transmission means includes
Wherein each time the selection of the digital signage is performed by the selecting means, the display manager said <br/> transmitting the display content to be displayed on the digital signage which the selected. The display information includes a plurality of display contents,
The display condition information includes a display order condition of the plurality of display contents,
The selection means includes
The display management apparatus according to claim 3, wherein the digital signage is selected so that a display order of the plurality of display contents satisfies a condition included in the display information. The transmission means includes
Transmitting information related to the display content from the wireless LAN access point corresponding to the digital signage that transmitted the display content to the wireless terminal that has acquired the identification information by the acquisition unit via the wireless LAN access point. The display management device according to claim 1, wherein the display management device is a display management device. The display condition included in the display information includes a condition of value information obtained based on the number of wireless terminals present around the digital signage and an average stay time,
The selection means includes
Value information obtained based on the number and the average residence time of the radio terminal to which the identification information is acquired by the acquisition means, so as to satisfy the condition of the license information contained in the display condition, the plurality of digital signage The display management apparatus according to claim 7 , wherein digital signage for displaying the display content is selected from the list. With multiple digital signage,
A plurality of wireless LAN access points installed at positions corresponding to each of the plurality of digital signage;
A content distribution processing device that selects and distributes content corresponding to each digital signage based on identification information of wireless terminals detected by the plurality of wireless LAN access points;
Obtaining means for obtaining identification information of wireless terminals existing around the corresponding digital signage from each of the wireless LAN access points;
Receiving means for receiving display information including display content to be displayed on the digital signage and display condition information;
Selection for selecting the digital signage for displaying the display content from the plurality of digital signage based on the identification information of the wireless terminal and the display condition information acquired by the acquisition unit for each display content Means,
Transmission means for transmitting the display content to be displayed to each digital signage selected by the selection means,
The display conditions include a display duration time and a display frequency condition of the display content, and a condition of value information obtained based on the number of wireless terminals and an average stay time existing around the digital signage ,
The selection means includes
Meet the condition that the display duration and impressions of the display content is included in the information of the display condition, and, based on the number and the average residence time of the radio terminal to which the identification information is acquired by the acquisition means value information is required, the Suyo satisfy the conditions of the license information contained in the display condition for each of the display content, the display content from the plurality of digital signage repeated on a regular or predetermined conditions Select the digital signage to display,
The transmission means includes
Each time the digital signage is selected by the selection unit, the display content to be displayed is transmitted to the selected digital signage. A display management method executed by a computer,
An acquisition step of acquiring identification information of wireless terminals existing around the corresponding digital signage from each wireless LAN access point installed at a position corresponding to each of the plurality of digital signage;
Accepting display information including display content and display condition information to be displayed on the digital signage;
Selection for selecting the digital signage for displaying the display content from the plurality of digital signage based on the identification information of the wireless terminal and the display condition information acquired by the acquisition step for each display content Process,
Transmitting the display content to be displayed to each digital signage selected by the selection step,
The display conditions include a display duration time and a display frequency condition of the display content, and a condition of value information obtained based on the number of wireless terminals and an average stay time existing around the digital signage ,
The selection step includes
Meet the condition that the display duration and impressions of the display content is included in the information of the display condition, and, based on the number and the average residence time of the radio terminal to which the identification information is acquired by the acquisition step value information is required, the Suyo satisfy the conditions of the license information contained in the display condition for each of the display content, the display content from the plurality of digital signage repeated on a regular or predetermined conditions Select the digital signage to display,
The transmission step includes
Each time the digital signage is selected in the selection step, the display content to be displayed is transmitted to the selected digital signage. An acquisition procedure for respectively acquiring identification information of wireless terminals existing around the corresponding digital signage from each wireless LAN access point installed at a position corresponding to each of the plurality of digital signage;
A reception procedure for receiving display information including display content and display condition information to be displayed on the digital signage;
Selection for selecting the digital signage for displaying the display content from the plurality of digital signage based on the identification information of the wireless terminal and the display condition information acquired by the acquisition procedure for each display content Procedure and
Causing the computer to execute a transmission procedure for transmitting the display content to be displayed to each digital signage selected by the selection procedure,
The display condition information includes a display duration time and a display frequency condition of the display content, and a condition of value information obtained based on the number of wireless terminals existing around the digital signage and an average stay time. And
The selection procedure is:
Meet the condition that the display duration and impressions of the display content is included in the information of the display condition, and, based on the number and the average residence time of the radio terminal to which the identification information is acquired by the acquisition procedure value information is required, the Suyo satisfy the conditions of the license information contained in the display condition for each of the display content, the display content from the plurality of digital signage repeated on a regular or predetermined conditions Select the digital signage to display,
The transmission procedure includes:
A display management program that transmits the display content to be displayed to the selected digital signage each time the digital signage is selected by the selection procedure.

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