JP6875729B2 - Advertising media usage promotion system - Google Patents

Description

The present invention relates to an advertising media utilization promotion system.

Conventionally, it is unclear how to set the usage price of advertising media such as digital signage, illuminated signboards, and bulletin boards, and it is difficult for sellers who own advertising media to consider how much price should be expected. It was. Therefore, it was often determined by the experience and intuition of the seller or the buyer. In other words, the usage price of advertising media was unfair and lacked objectivity.

As a measure to solve such a problem, an advertising fee calculation device has been proposed for the purpose of obtaining an objective and appropriate standard price without relying on the experience and intuition of the seller or the buyer (). See Patent Document 1). In this device, first, the standard advertising fee of the advertising media per unit area and the number of days is calculated based on the actual price of the advertising media. Next, the ratio between the actual price of each product in the type of advertising media and the standard advertising fee is calculated, and the media-specific index is calculated using an approximate expression of the ratio. Then, the appropriate standard price is calculated by multiplying the standard advertising fee by the media-specific index.

Japanese Unexamined Patent Publication No. 2016-71517

However, there is no trading market that promotes the use of advertising media using the appropriate standard price obtained by the technology disclosed in Patent Document 1.

The present invention has been made in view of the above problems, and an object of the present invention is to provide an advertising media usage promotion system capable of developing a trading market on the cloud, which is a place for promoting the use of advertising media.

The advertising media utilization promotion system according to the present invention is
Provided on connected to both of the communication terminal and the communication terminal of the buyer user who wants to use the advertising media of the seller-side user who owns the advertising media cloud, a presentation unit for information on the advertising medium has been presented,
And advertising media receiving unit that receives transmitted from the seller-side user, the information relating to the advertising media on the cloud,
The buyer-side user sent from, and the intention display receiving unit that receives the intention display to the effect that you want to use the advertising media that has been presented to the presentation unit on the cloud,
A ranking information storage unit that adds and stores ranking information necessary for ranking the advertising media presented by the presentation unit to the advertising media, and
A ranking unit that ranks the advertising media presented by the presentation unit using the ranking information stored in the ranking information storage unit, and a ranking unit.
A reference price storage unit that stores the reference price of the advertising media presented by the presentation unit, and a reference price storage unit.
A sales price calculation unit that calculates the sales price of the advertising media by multiplying the reference price stored in the reference price storage unit by a coefficient according to the ranking by the ranking unit.
Characterized in that it have a.

According to the advertising media utilization promotion system according to the present invention configured in this way, it is possible to develop a trading market on the cloud, which is a place for promoting the use of advertising media.
In addition, by providing the selling price calculation unit, the selling price calculation unit multiplies the coefficient according to the ranking by the ranking unit to the standard price stored in the standard price storage unit, so that the advertising media can be used. The selling price can be calculated.

It is explanatory drawing which shows the outline of the advertisement transaction market to which the advertisement media utilization promotion system which concerns on one Embodiment of this invention is applied. It is a block diagram which shows the schematic structure of the advertisement media utilization promotion system which concerns on one Embodiment of this invention. It is a hardware block diagram which shows the hardware element which constitutes the management side server. It is a hardware block diagram which shows the hardware element which constitutes a medium main terminal. It is a hardware block diagram which shows the hardware element which constitutes the advertiser terminal. It is a flowchart which shows the advertisement media registration process performed in the advertisement media use promotion system. It is a screen block diagram which shows the portal screen. It is a screen block diagram which shows the media registration screen. It is a flowchart which shows the advertisement media list display processing performed in the advertisement media use promotion system. It is a screen block diagram which shows the media list screen. It is a flowchart which shows the advertisement media detail display processing performed in the advertisement media use promotion system. It is a screen block diagram which shows the media detail screen. It is a flowchart which shows the scheduler process of the advertisement media performed in the advertisement media use promotion system. It is a screen block diagram which shows the scheduler screen. It is a flowchart which shows the media plan processing of the advertisement media performed by the advertisement media use promotion system. It is a screen block diagram which shows the portal screen. It is a screen block diagram which shows the media list screen. It is a flowchart which shows the scheduler process of the advertisement media performed in the advertisement media use promotion system. It is a screen block diagram which shows the scheduler screen. It is a flowchart which shows the planning process of the advertisement media performed by the advertisement media use promotion system. It is a screen block diagram which shows the media search screen. It is a screen block diagram which shows the media search result screen. It is a flowchart which shows the sale media list display processing performed in the advertisement media use promotion system. It is a screen block diagram which shows the sale media list screen.

Hereinafter, embodiments of the advertising media utilization promotion system according to the present invention will be described with reference to the drawings.

<Overview of Advertising Trading Market>
FIG. 1 is an explanatory diagram showing an outline of an advertising transaction market to which the advertising media utilization promotion system according to the embodiment of the present invention is applied.

In this advertising trading market, the media owner (seller side user) who is the owner of the advertising media and the advertiser (buyer side user) who wants to use the advertising media trade the advertising media on the web. The advertiser includes not only an advertiser who advertises to supply goods and services, but also an advertising agency of the advertiser.

In this advertising trading market, the operator provides a place for trading of advertising media to media owners and advertisers on the cloud. In return, the operator is paid a commission from the media owner and the advertiser according to the sales transaction of the advertising media.

<Advertising media usage promotion system>
FIG. 2 is a block diagram showing a schematic configuration of an advertising media utilization promotion system according to an embodiment of the present invention.

As described above, the advertising media utilization promotion system 100 is used to realize the operation of the advertising transaction market on the Web.

In the advertising media utilization promotion system 100, the cloud 1 communicates with the media main terminals 2-1 and 2-2, ..., 2-N (communication terminals) and the advertiser terminals 3-1 and 3-via the network N. It is configured by being connected to 2, ..., 3-N (communication terminal) and the entire DB (Data Base) 4.

Cloud 1 is managed by the operator of the advertising trading market. Cloud 1 has an operating server 10.

Each of the medium main terminals 2-1, 2-2, ..., 2-N is managed by each of the N media owners. However, hereinafter, when it is not necessary to individually distinguish the media main terminals 2-1, 2-2, ..., 2-N, these are collectively referred to simply as "media main terminal 2".

Each of the advertiser terminals 3-1, 3-2, ..., 3-N is managed by each of the N advertisers. However, hereinafter, when it is not necessary to individually distinguish the advertiser terminals 3-1, 3-2, ..., 3-N, these are collectively referred to simply as "advertiser terminal 3".

Big data necessary for developing the advertising transaction market is stored in the entire DB4.

The details of the management side server 10, the medium main terminal 2, and the advertiser terminal 3 will be described later.

<Hardware configuration of operating server 10>
FIG. 3 is a hardware block diagram showing hardware elements constituting the operating server 10.

The operating server 10 stores a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input / output interface 14, an input unit 15, an output unit 16, and a storage. It has a unit 17, a communication unit 18, and a drive 19. The CPU 11, ROM 12, RAM 13, and input / output interface 14 are connected to each other by BUS1.

The CPU 11 executes various processes according to the program stored in the ROM 12 or the program loaded from the storage unit 17 into the RAM 13.

Data and the like necessary for the CPU 11 to execute various processes are also appropriately stored in the RAM 13.

An input unit 15, an output unit 16, a storage unit 17, a communication unit 18, and a drive 19 are connected to the input / output interface 14.

The input unit 15 is composed of, for example, a keyboard, various switches, and the like, and inputs various information in response to an operator's instruction operation.

The output unit 16 is composed of, for example, a display, a speaker, or the like, and outputs an image or sound.

The storage unit 17 is composed of, for example, a hard disk, a DRAM (Dynamic Random Access Memory), or the like, and stores various data.

The communication unit 18 controls communication with other devices (media main terminal 2 and advertiser terminal 3 in the example of FIG. 2) via the network N (see FIG. 2).

The removable media 20 is appropriately mounted on the drive 19. The drive 19 reads a program from the removable media 20 and installs the read program in the storage unit 17 as needed.

The removable media 20 is made of, for example, a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like. The removable media 20 can also store various data stored in the storage unit 17 in the same manner as the storage unit 17.

<Hardware configuration of media main terminal 2>
FIG. 4 is a hardware block diagram showing hardware elements constituting the medium main terminal 2.

The medium main terminal 2 is a mobile terminal such as a desktop or notebook type personal computer, a smartphone, a mobile phone, a tablet type personal computer, or a personal digital assistant (PDA) carried by the medium owner. It can be illustrated.

The medium main terminal 2 includes a CPU 21, a ROM 22, a RAM 23, an input / output interface 24, an input unit 25, an output unit 26, a storage unit 27, a communication unit 28, and a drive 29. The CPU 21, ROM 22, RAM 23, and input / output interface 24 are connected to each other by BUS2.

The CPU 11, ROM 12, RAM 13, input / output interface 14, input unit 15, output unit 16, storage unit 17, communication unit 18, drive 19, and removable media 20 that constitute the above-mentioned operating side server 10 (see FIG. 3). The CPU 21, ROM 22, RAM 23, input / output interface 24, input unit 25, output unit 26, storage unit 27, communication unit 28, drive 29, and removable media 30 constituting the medium main terminal 2 are the same in order. Therefore, a detailed description will be omitted.

<Hardware configuration of advertiser terminal 3>
FIG. 5 is a hardware block diagram showing hardware elements constituting the advertiser terminal 3.

The advertiser terminal 3 can exemplify a mobile terminal such as a desktop or notebook type personal computer, a smartphone carried by the medium owner, a mobile phone, a tablet type personal computer, or a mobile information terminal called a PDA.

The advertiser terminal 3 has a CPU 31, a ROM 32, a RAM 33, an input / output interface 34, an input unit 35, an output unit 36, a storage unit 37, a communication unit 38, and a drive 39. The CPU 31, ROM 32, RAM 33, and input / output interface 34 are connected to each other by BUS3.

The CPU 11, ROM 12, RAM 13, input / output interface 14, input unit 15, output unit 16, storage unit 17, communication unit 18, drive 19, and removable media 20 that constitute the above-mentioned operating side server 10 (see FIG. 3). The CPU 31, ROM 32, RAM 33, input / output interface 34, input unit 35, output unit 36, storage unit 37, communication unit 38, drive 39, and removable media 40, which constitute the advertiser terminal 3, are the same in order. Therefore, a detailed description will be omitted.

<Flow of a series of processes performed by the advertising media usage promotion system 100>
Next, a series of processing flows performed by the advertising media utilization promotion system 100 will be described.

In the following, for the sake of simplicity, the medium owner A1 who manages the medium main terminal 2-1 is the advertiser B1 who manages the advertiser terminal 3-1 and the advertiser terminal 3-2. The process of conducting transactions related to advertising media with the advertiser Otsu 2, ..., The advertiser terminal 3-N, which is the advertiser who manages the advertisement media, will be described.

Of course, A2 is the medium owner that manages the medium main terminal 2-2, A3 is the medium owner that manages the medium main terminal 2-3, ..., And the medium owner that manages the medium main terminal 2-N. For a certain A N, the same transactions as A 1 are carried out with Otsu 1, Otsu 2, ..., Otsu N.

<1. Advertising media registration process>
First, the advertising media registration process performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 6 and the screen configuration diagrams shown in FIGS. 7 and 8.

First, in step S1, Exhibit A1 operates the input unit 25 of the medium main terminal 2-1 to input its own user ID and password, and attempts to log in to the operating server 10 (login process).

The user ID and password are sent to the operating server 10, and the operating server 10 attempts to authenticate Exhibit A1 in step S2 (authentication process). If the authentication is successful in step S2, in step S3, the operating side server 10 transmits information indicating the portal screen 1A (see FIG. 7) to the medium main terminal 2-1 as portal screen information.

In the medium main terminal 2-1 in step S4, the communication unit 28 (see FIG. 4) receives the portal screen information (reception process). Then, in step S5, the output unit 26 (see FIG. 4) displays the portal screen information as the portal screen 1A (see FIG. 7) on Exhibit A1 (portal screen display).

On the portal screen 1A, Exhibit A1 clicks and operates the media registration button 1B (see FIG. 7). When the CPU 21 (see FIG. 4) detects the click operation in step S6 (YES in step S6), the CPU 21 (see FIG. 4) transmits an operation signal indicating the click operation to the operating server 10 in step S7 (transmission process). The management side server 10 receives the operation signal in step S8 (reception process).

Upon receiving the reception, the management side server 10 transmits the information indicating the media registration screen 2A (see FIG. 8) to the media main terminal 2-1 as the media registration screen information in step S9 (transmission process).

In the medium main terminal 2-1 in step S10, the communication unit 28 (see FIG. 4) receives the media registration screen information (reception process). Then, in step S11, the output unit 26 (see FIG. 4) displays the media registration screen information on Exhibit A1 in the form of the media registration screen 2A (see FIG. 8) (media registration screen display).

On the media registration screen 2A, CSV (Comma Separated Values) upload 2B (see FIG. 8), photo (close) upload 2C (see FIG. 8), photo (pull) upload 2D (see FIG. 8), perspective diagram upload 2E (see FIG. 8). Each item on the 2nd floor of uploading rules (see FIG. 8) (see FIG. 8) is arranged as information on the advertising media owned by Exhibit Ko No. 1.

The entry items IM1 for each item are appropriately input according to the operation using the input unit 15 of Exhibit A1, and are stored in the storage unit 27 (see FIG. 4) of the medium main terminal 2-1.

On the media registration screen 2A, Exhibit A1 clicks the upload button 2G (see FIG. 8). When the CPU 21 (see FIG. 4) detects the click operation in step S12 (YES in step S12), the CPU 21 (see FIG. 4) transmits an operation signal indicating the click operation to the operating server 10 in step S13 (transmission process). In step S14, the management side server 10 (advertising media reception unit) receives an operation signal indicating the click operation (reception process).

Upon receiving the reception, the operating side server 10 transmits a request signal requesting the transmission of information regarding the advertising media to the media main terminal 2-1 in step S15 (transmission processing). In the medium main terminal 2-1 in step S16, the communication unit 28 (see FIG. 4) receives the request signal (reception process).

Upon receiving the reception, in step S17, in step S17, the CPU 21 (see FIG. 4) transmits (transmits) the entry IM1 stored in the storage unit 27 (see FIG. 4) to the operating server 10 upon receiving the reception. processing).

When the click operation is detected (YES in step S6), in step S7, an operation signal indicating the click operation is transmitted to the management side server 10 (transmission process). In step S18, the management side server 10 (advertising media reception unit) receives the entry item IM1 (reception process).

<2. Advertising media list display processing>
Next, the advertisement media list display process performed by the advertisement media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 9 and the screen configuration diagram shown in FIG.

The advertisement media list display process is started when the portal screen 1A (see FIG. 7) is displayed on the output unit 26 (see FIG. 4) of the media main terminal 2-1.

On the portal screen 1A, Exhibit A1 clicks the media list button 1C (see FIG. 7). When the CPU 21 (see FIG. 4) detects the click operation in step S21 (YES in step S21), the CPU 21 transmits an operation signal indicating the click operation to the operating server 10 in step S22 (transmission process). The management side server 10 receives the operation signal in step S23 (reception process).

Upon receiving the reception, the operating side server 10 (presentation unit) sends the information indicating the media list screen 3A (see FIG. 10) to the media main terminal 2-1 as the list information of the advertising media owned by Exhibit A1 in step S24. Send (send process).

In the medium main terminal 2-1 in step S25, the communication unit 28 (see FIG. 4) receives the list information of the advertising media (reception process). Then, in step S26, the output unit 26 (see FIG. 4) displays the list information of the advertising media on Exhibit A1 in the form of the media list screen 3A (media list screen display).

On the media list screen 3A (see FIG. 10), the contents of the advertising media owned by Exhibit A1 are displayed in a list. On the media list screen 3A, a plurality of advertising media signs 3B (see FIG. 10) indicating the contents of the advertising media are arranged for each advertising media number 3C (see FIG. 10).

The advertising media sign 3B (see FIG. 10) includes address information 3D (see FIG. 10) indicating the location of the advertising media and the name (facility name) 3E (facility name) of the facility where the advertising media is installed as the contents of the advertising media. 10) is displayed.

Further, in the advertising media marker 3B (see FIG. 10), the contents of the advertising media include the type 3F of the advertising media (see FIG. 10), the product name 3G (see FIG. 10), the posting period 3H (see FIG. 10), and the price. Information 3I (see FIG. 10), market evaluation 3J (see FIG. 10), and status 3K (see FIG. 10) are displayed.

<3. Advertising media detail display processing>
Next, the detailed display processing of the advertising media performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 11 and the screen configuration diagram shown in FIG.

The detailed advertisement media display process is started when the media list screen 3A (see FIG. 10) is displayed on the output unit 26 (see FIG. 4) of the media main terminal 2-1.

On the media list screen 3A, Exhibit A1 clicks the "see details" button 3L (see FIG. 10). When the CPU 21 (see FIG. 4) detects the click operation in step S31 (YES in step S31), the CPU 21 (see FIG. 4) transmits an operation signal indicating the click operation to the operating server 10 in step S32 (transmission process). The management side server 10 receives the operation signal in step S33 (reception process).

Upon receiving the reception, the management side server 10 (ranking unit) ranks the advertising media using the ranking information in step S34. The information required for ranking is the ranking information stored in the storage unit 17 (ranking information storage unit) shown in FIG. 3 (the number of people who can contact the advertising media owned by Exhibit Ko No. 1). Is used as needed.

Using the number of people that can be contacted, the operating server 10 (ranking section) ranks the advertising media owned by Exhibit A1 into one of "1st copy", "2nd copy", and "3rd copy". ..

When the number of people that can be contacted in step S34 is an actual measurement value (YES in step S34), the management side server 10 (ranking unit) ranks "1 copy" with respect to the advertising media owned by Exhibit A1 in step S35. Make a mark (ranked as "1st copy").

In step S36, the management side server 10 (sales price calculation unit) calculates the sales price of the advertising media owned by Exhibit A1 by multiplying the reference price by a coefficient corresponding to the ranking "1 copy". (Sales price calculation process).

When the type of advertising media is digital signage, the reference price DC is derived by the following equations (1), (2), and (3).

Here, "t" in the equation (1) is the number of people who can be contacted. “S” in the formula (2) is the surface area (m ² ) of the digital signage. "W" in the formula (3) is the number of frames of digital signage.

In step S37, the management side server 10 updates the selling price stored in the storage unit 17 to a new selling price after calculation (update process). Then, in step S38, the operating side server 10 transmits the information indicating the media detail screen 4A (see FIG. 12) reflecting the new selling price to the media main terminal 2-1 as the media detail screen information (transmission process). ).

If the number of people that can be contacted is not the measured value in step S34 (NO in step S34), in step S39, the operating server 10 (ranking unit) responds to the presence or absence of information indicating the research company that investigated the number of people that can be contacted. And rank the advertising media.

If there is information indicating the research company in step S39 (YES in step S39), the operating server 10 (ranking unit) ranks "2 copies" with respect to the advertising media owned by Exhibit A1 in step S40. Make a mark (ranked in "2nd copy").

In step S41, the management side server 10 (sales price calculation unit) calculates the sales price of the advertising media owned by Exhibit A1 by multiplying the reference price by a coefficient corresponding to the ranking "2 copies". (Sales price calculation process).

In step S42, the management side server 10 updates the selling price stored in the storage unit 17 to a new selling price after calculation (update process). Then, in step S43, the operating side server 10 transmits the information indicating the media detail screen 4A (see FIG. 12) reflecting the new selling price to the media main terminal 2-1 as the media detail screen information (transmission process). ).

If there is no information indicating the research company in step S39 (NO in step S39), the operating server 10 (ranking unit) is "3 copies" for the advertising media owned by Exhibit A1 in step S44. (Rank in "3rd copy").

In step S45, the management side server 10 (sales price calculation unit) calculates the sales price of the advertising media owned by Exhibit A1 by multiplying the reference price by a coefficient corresponding to the ranking "3 copies". (Sales price calculation process).

In step S46, the management side server 10 updates the selling price stored in the storage unit 17 to a new selling price after calculation (update process). Then, in step S47, the operating side server 10 transmits information indicating the media detail screen 4A (see FIG. 12) reflecting the new selling price to the media main terminal 2-1 as the media detail screen information (transmission process). ).

As for the information required for the determination processing in steps S34 and S39, big data stored in the entire DB4 is used as needed.

As for the information required for the selling price calculation processing in steps S36, S41, and S45, the reference price of the advertising media stored in the storage unit 17 (reference price storage unit) is used as necessary.

The coefficient required for the selling price calculation process in steps S36, S41, and S45 can be changed only by Exhibit A1 who owns the advertising media. When Exhibit Ko No. 1 registers the advertising media, the coefficient is initially set to 1.0. The actual selling price can be changed by changing the coefficient. However, in the present embodiment, the operator of the advertising transaction market sets the upper limit of the coefficient to 2.0 and the lower limit to 0.5. Therefore, Exhibit A1 can change the selling price only within this range.

In the medium main terminal 2-1 in step S48, the communication unit 28 (see FIG. 4) receives the media detailed screen information (reception process). Then, in step S49, the output unit 26 (see FIG. 4) displays the media detail screen information in the form of the media detail screen 4A (see FIG. 12) on Exhibit A1 (media detail screen display).

On the media detail screen 4A, the selling price 4B (see FIG. 12), the standard price 4C (see FIG. 12), the rating 4D (see FIG. 12), and the number of people that can be contacted 4E (see FIG. 12) of the advertising media owned by Exhibit A1. Information indicating is displayed in the form of numerical values.

Further, on the media detail screen 4A, information indicating the coefficients 4F and 4G (see FIG. 12) used in the selling price calculation processing in steps S36, S41, and S45 is displayed in the form of a graph as a market evaluation.

<4. Advertising media scheduler processing>
Next, the scheduler processing of the advertising media performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 13 and the screen configuration diagram shown in FIG.

The scheduler process of the advertising media is started when the portal screen 1A (see FIG. 7) is displayed on the output unit 26 (see FIG. 4) of the media main terminal 2-1.

On the portal screen 1A, Exhibit A1 clicks the scheduler button 1D (see FIG. 7). When the CPU 21 (see FIG. 4) detects the click operation in step S51 (YES in step S51), the CPU 21 (see FIG. 4) transmits an operation signal indicating the click operation to the operating server 10 in step S52 (transmission process). The management side server 10 receives the operation signal in step S53 (reception process).

Upon receiving the reception, the operating side server 10 (presentation unit) transmits the information indicating the scheduler screen 5A (see FIG. 14) to the medium main terminal 2-1 as the scheduler screen information in step S54 (transmission processing).

In the medium main terminal 2-1 in step S55, the communication unit 28 (see FIG. 4) receives the scheduler screen information (reception process). Then, in step S56, the output unit 26 (see FIG. 4) displays the scheduler screen information on Exhibit A1 in the form of the scheduler screen 5A (see FIG. 14) (scheduler screen display).

On the scheduler screen 5A, the contents of the advertising media owned by Exhibit A1 are displayed in a list. On the scheduler screen 5A, a list of attribute information consisting of the advertising media number 5B (see FIG. 14), the location 5C (see FIG. 14), and the product name 5D (see FIG. 14) of the advertising media is arranged on the vertical axis, and the advertising media is posted. The date and time 5E are arranged on the horizontal axis, and the combination of the attribute information and the posting date and time is shown in a table format.

In each cell of the table, as the schedule item 5F (see FIG. 14), the advertising agency name 5G (see FIG. 14), the client name 5H (see FIG. 14), the client product 5I (see FIG. 14), and the selling price 5J (see FIG. 14). 14) is displayed.

<5. Media plan processing for advertising media ＞
Next, the media plan processing of the advertising media performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 15 and the screen configuration diagrams shown in FIGS. 16 and 17.

In the following, for the sake of simplicity, the advertiser B1 who manages the advertiser terminal 3-1 and the media owner A1 who manages the media main terminal 2-1 are the advertising media. Explain the process of making a transaction with.

Of course, the advertiser Otsu 2 who manages the advertiser terminal 3-2, the advertiser Otsu 3 who manages the advertiser terminal 3-3, ..., the advertiser who manages the advertiser terminal 3-N. A similar transaction is carried out with Exhibit A1 for a certain Otsu N.

First, in step S61, Exhibit Otsu 1 operates the input unit 35 of the advertiser terminal 3-1 to input its own user ID and password, and attempts to log in to the operating server 10 (login process).

The user ID and password are sent to the CPU 11 via the communication unit 18 of the operating server 10, and the CPU 11 attempts to authenticate Exhibit Otsu No. 1 in step S62 (authentication process). Then, when the authentication is successful, in step S63, the CPU 11 transmits the information indicating the portal screen 6A (see FIG. 16) to the advertiser terminal 3-1 as the portal screen information (transmission process).

In the advertiser terminal 3-1 in step S64, the communication unit 38 receives the portal screen information (reception process). Then, in step S65, the output unit 36 (see FIG. 5) displays the portal screen information in the form of the portal screen 6A (see FIG. 16) on Exhibit Otsu 1 (portal screen display).

On the portal screen 6A, Exhibit Otsu 1 clicks and operates the media plan button 6B (see FIG. 16). When the CPU 31 (see FIG. 5) detects the click operation in step S66 (YES in step S66), the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 in step S67 (transmission process). The management side server 10 receives the operation signal in step S68 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) transmits the information indicating the media list screen 7A (see FIG. 17) to the advertiser terminal 3-1 as the media list information in step S69 (transmission process).

In the advertiser terminal 3-1 in step S70, the communication unit 38 (see FIG. 5) receives the media list information (reception process). Then, in step S71, the output unit 36 (see FIG. 5) displays the media list information on Exhibit Otsu No. 1 in the form of the media list screen 7A (see FIG. 17) (media list screen display).

On the media list screen 7A, the contents of the advertising media owned by Exhibit A1 are displayed in a list. On the media list screen 7A, a plurality of advertising media signs 7B (see FIG. 17) indicating the contents of the advertising media are arranged for each advertising media number 7C (see FIG. 17).

On the advertising media sign 7B, address information 7D (see FIG. 17) indicating the location of the advertising media and the name of the facility where the advertising media is installed (facility name) 7E (see FIG. 17) are displayed as the contents of the advertising media. Will be done.

Further, in the advertising media sign 7B, as the contents of the advertising media, the type 7F of the advertising media (see FIG. 17), the product name 7G (see FIG. 17), the posting period 7H (see FIG. 17), and the plan 7I (see FIG. 17). ) Is displayed.

Further, the advertising media sign 7B includes the contents of the advertising media, such as the purchase price 7J (see FIG. 17), the selling price 7K (see FIG. 17), the number of people who can be contacted 7L (see FIG. 17), and the regulated industry 7M (see FIG. 17). (See FIG. 17), regulator 7N (see FIG. 17), and status 7O (see FIG. 17) are displayed.

<6. Advertising media scheduler processing>
Next, the scheduler processing of the advertising media performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 18 and the screen configuration diagram shown in FIG.

The scheduler process of the advertising media is started when the media list screen 7A (see FIG. 17) is displayed on the output unit 36 (see FIG. 5) of the advertiser terminal 3-1.

On the media list screen 7A, Exhibit Otsu 1 clicks the scheduler button 7P (see FIG. 17). When the CPU 31 (see FIG. 5) detects the click operation in step S81 (YES in step S81), the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 in step S82 (transmission process). The management side server 10 receives the operation signal in step S83 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) transmits the information indicating the scheduler screen 8A (see FIG. 19) to the advertiser terminal 3-1 as the scheduler screen information in step S84 (transmission process).

In the advertiser terminal 3-1 in step S85, the communication unit 38 (see FIG. 5) receives the scheduler screen information (reception process). Then, in step S86, the output unit 36 (see FIG. 5) displays the scheduler screen information in the form of the scheduler screen 8A on Exhibit Otsu 1 (scheduler screen display).

On the scheduler screen 8A, the contents of the advertising media owned by Exhibit A1 are displayed in a list. On the scheduler screen 8A, a list of attribute information consisting of the advertising media number 8B (see FIG. 19), the location 8C (see FIG. 19), and the product name 8D (see FIG. 19) of the advertising media is arranged on the vertical axis, and the advertising media is posted. The date and time 8E (see FIG. 19) are arranged on the horizontal axis, and the combination of the attribute information and the posting date and time is shown in a table format.

In each cell of the table, the client product name 8G (see FIG. 19), the purchase price 8H (see FIG. 19), and the number of people who can be contacted 8I (see FIG. 19) are displayed as the schedule item 8F (see FIG. 19). In FIG. 19, the three statuses (purchased / unpurchased / purchased by other companies) of the schedule item 8F are represented by using different hatching.

<7. Advertising media planning process>
Next, the planning process of the advertising media performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 20 and the screen configuration diagrams shown in FIGS. 21 and 22.

The advertising media planning process is started when the portal screen 6A (see FIG. 16) is displayed on the output unit 36 (see FIG. 5) of the advertiser terminal 3-1.

On the portal screen 6A, Exhibit Otsu 1 clicks and operates the planning button 6C (see FIG. 16). When the CPU 31 (see FIG. 5) detects the click operation in step S91 (YES in step S91), the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 in step S92 (transmission process). The management side server 10 receives the operation signal in step S93 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) transmits the information indicating the media search screen 9A (see FIG. 21) to the advertiser terminal 3-1 as the media search screen information in step S94 (transmission process). ..

In the advertiser terminal 3-1 in step S95, the communication unit 38 (see FIG. 5) receives the media search screen information (reception process). Then, in step S96, the output unit 36 (see FIG. 5) displays the media search screen information in the form of the media search screen 9A (see FIG. 21) on Exhibit Otsu 1 (media search screen display).

On the media search screen 9A, rating condition 9B (see FIG. 21), inventory status 9C (see FIG. 21), media type 9D (see FIG. 21), area 9E (see FIG. 21), train line 9F (see FIG. 21). , Each search item of facility 9G (see FIG. 21) is arranged.

The entry items IM2 for each search item are appropriately rewritten according to the operation using the input unit 35 (see FIG. 5) of Exhibit Otsu 1. In response to this rewriting, the media search screen information is updated and stored in the storage unit 37 (see FIG. 5) of the advertiser terminal 3-1.

On the media search screen 9A (see FIG. 21), Exhibit Otsu 1 clicks the "plan under these conditions" button 9H (see FIG. 21). When the CPU 31 (see FIG. 5) detects the click operation in step S97 (YES in step S97), in step S98, the CPU 31 transmits an operation signal indicating the click operation to the operating server 10 as media search screen information (YES in step S97). Transmission processing). In step S99, the management side server 10 receives the media search screen information (reception process).

Upon receiving the reception, the management side server 10 performs a search process using the media search screen information in step S100 (search process). Then, in step S101, the management side server 10 transmits the search result as media search result screen information to the advertiser terminal 3-1 (transmission process).

In the advertiser terminal 3-1 in step S102, the communication unit 38 (see FIG. 5) receives the media search result screen information. Then, in step S103, the output unit 36 (see FIG. 5) displays the media search result screen information in the form of the media search result screen 10A (see FIG. 22) on Exhibit Otsu No. 1 (media search result screen display).

On the media search result screen 10A (see FIG. 22), the contents of the advertising media owned by Exhibit Ko No. 1 and the advertising media owned by advertisers other than Exhibit Ko No. 1 are displayed in a list. On the media search result screen 10A, a plurality of advertising media signs 10B (see FIG. 22) indicating the contents of the advertising media are arranged for each advertising media number 10C.

On the advertising media sign 10B, address information 10D (see FIG. 22) indicating the location of the advertising media and the name of the facility where the advertising media is installed (facility name) 10E (see FIG. 22) are displayed as the contents of the advertising media. Will be done.

Further, the advertising media sign 10B has the contents of the advertising media, such as the type 10F of the advertising media (see FIG. 22), the product name 10G (see FIG. 22), the posting period 10H (see FIG. 22), and the status 10I (see FIG. 22). ) Is displayed.

Further, in the advertising media sign 10B, as the contents of the advertising media, the standard price of the advertising media is 10J (see FIG. 22), the selling price is 10K (see FIG. 22), the number of people who can be contacted is 10L (see FIG. (See FIG. 22), regulated industry 10N (see FIG. 22), and regulated trader 10O (see FIG. 22) are displayed.

On the media search result screen 10A (see FIG. 22), Exhibit Otsu 1 provides a "submit to client examination" button 10P (see FIG. 22) in the advertising media sign 10B indicating the content of the advertising media owned by Exhibit Ko No. 1. Click to operate. In step S104, the CPU 31 (see FIG. 5) detects the click operation (YES in step S104).

In step S105, the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 as manifestation of intention indicating the intention to use the advertising media of Exhibit A1 (transmission processing). .. The management side server 10 (intention display reception unit) receives the intention display information in step S106 (reception process).

Upon receiving the reception, the management side server 10 transmits the manifestation of intention information to the medium main terminal 2-1 in step S107 (transmission process). In the medium main terminal 2-1 in step S108, the communication unit 28 (see FIG. 4) receives the manifestation of intention information (reception process). Then, in step S109, the output unit 26 (see FIG. 4) displays the manifestation of intention information on Exhibit A1 (display of manifestation of intention).

Upon receiving the manifestation of intention information, Exhibit Ko No. 1 conducts a client examination using the information indicating the client name, industry, and product added to the manifestation of intention information.

In this client examination, Exhibit Ko No. 1 determines whether or not to place an advertisement on the advertising media. Exhibit Ko No. 1 feeds back the examination results to Exhibit Otsu No. 1 via the operator of the advertising transaction market. If Exhibit Ko No. 1 permits the posting, Exhibit Ko No. 1 will be able to purchase the advertising media owned by Exhibit Ko No. 1. On the other hand, if Exhibit Ko No. 1 does not permit posting, Exhibit Ko No. 1 cannot purchase the advertising media owned by Exhibit Ko No. 1.

When Exhibit A1 permits posting, in step S110, the communication unit 28 (see FIG. 4) transmits (transmits) posting permission information indicating the result of posting permission to the management side server 10 in the medium main terminal 2-1. processing). Then, in step S111, the management side server 10 receives the posting permission information from Exhibit A1 (reception process).

Then, in step S112, the management side server 10 (right granting unit) transmits the posting permission information from Exhibit A1 to the advertiser terminal 3-1. With this transmission, the right to trade with respect to the advertising media owned by Exhibit Ko No. 1 is granted to Exhibit Otsu No. 1.

<8. Sale media list display processing ＞
Next, the sale media list display process performed by the advertising media utilization promotion system 100 will be described with reference to the flowchart shown in FIG. 23 and the screen configuration diagram shown in FIG. 24.

The sale media list display process is started when the portal screen 6A (see FIG. 16) is displayed on the output unit 36 (see FIG. 5) of the advertiser terminal 3-1.

On the portal screen 6A, Exhibit Otsu 1 clicks the sale media list button 6C (see FIG. 16). When the CPU 31 (see FIG. 5) detects the click operation in step S201 (YES in step S201), the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 in step S202 (transmission process). The management side server 10 receives the operation signal in step S203 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) transmits (transmits) the information indicating the sale media list screen 11A (see FIG. 24) to the advertiser terminal 3-1 as the sale media list screen information in step S204. processing).

In the advertiser terminal 3-1 in step S205, the communication unit 38 (see FIG. 5) receives the sale media list screen information (reception process). Then, in step S206, the output unit 36 (see FIG. 5) displays the sold media list screen information in the form of the sold media list screen 11A (see FIG. 24) on Exhibit Otsu 1 (display of the sold media list screen).

On the sale media list screen 11A, the contents of the advertising media sold or sold by Exhibit Otsu 1 are displayed in a list. On the sale media list screen 11A, a plurality of advertising media signs 11B (see FIG. 24) indicating the contents of the advertising media are arranged for each advertising media number 11C.

On the advertising media sign 11B, address information 11D (see FIG. 24) indicating the location of the advertising media and the name of the facility where the advertising media is installed (facility name) 11E (see FIG. 24) are displayed as the contents of the advertising media. Will be done.

Further, the advertising media sign 11B displays the advertising media type 11F (see FIG. 24), the product name 11G (see FIG. 24), and the posting period 11H (see FIG. 24) as the contents of the advertising media.

Further, the advertising media marker 11B has the contents of the advertising media, such as the purchase price 11I (see FIG. 24), the sale price 11J (see FIG. 24), the sale coefficient 11K (see FIG. 24), and the market evaluation 11L (see FIG. 24). 24), status 11M (see FIG. 24) is displayed.

When Exhibit Otsu 1 wishes to resell the sale media to other advertisers Exhibit Otsu 2, Exhibit 3, ..., Exhibit N, input the advertiser terminal 3-1 on the sale media list screen 11A. Operate the unit 35. That is, Exhibit Otsu 1 inputs a numerical value in the field of the selling coefficient 11K (see FIG. 24) and clicks the "update selling price" button 11O (see FIG. 24).

When the CPU 31 (see FIG. 5) detects the click operation in step S207 (YES in step S207), the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 in step S208 (transmission process). The management side server 10 receives the operation signal in step S209 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) uses the information indicating the sale media list screen 11A (see FIG. 24) reflecting the numerical input by Exhibit Otsu No. 1 as the sale media list screen information in the advertiser terminal in step S210. Send to 3-2.

Of course, the sale media list screen information is also transmitted to the advertiser terminals 3-3, 3-4, ..., 3-N.

In the advertiser terminal 3-2, in step S211 the communication unit 38 (see FIG. 5) receives the sale media list screen information. Then, in step S212, the output unit 36 (see FIG. 5) displays the sale media list screen information in the form of the sale media list screen 11A (see FIG. 24) on Exhibit Otsu No. 2 (display of the sale media list screen).

On the sale media list screen 11A, Exhibit Otsu 2 clicks the "see details" button 11P (see FIG. 24). In step S213, the CPU 31 (see FIG. 5) detects the click operation (YES in step S213).

In step S214, the CPU 31 (see FIG. 5) transmits an operation signal indicating the click operation to the operating server 10 (transmission process). The management side server 10 receives the operation signal in step S215 (reception process).

Upon receiving the reception, the management side server 10 (presentation unit) transmits the information indicating the media detail screen 4A (see FIG. 12) to the advertiser terminal 3-2 as the media detail screen information in step S216.

In the advertiser terminal 3-2, in step S217, the communication unit 38 (see FIG. 5) receives the media detailed screen information. Then, in step S218, the output unit 36 (see FIG. 5) displays the media detail screen information in the form of the media detail screen 4A (see FIG. 12) on Exhibit Otsu No. 2 (media detail screen display).

If Exhibit Otsu 2 who sees the media detail screen 4A purchases the advertising media owned by Exhibit Otsu No. 1, 2% of the selling price of Exhibit Otsu No. 1 and 2% of the purchase price of Exhibit Otsu No. 2 are advertising transactions. It is paid to the market operator.

As described above, in the advertising media utilization promotion system 100, the cloud 1 communicates with the media main terminals 2-1 and 2-2, ..., 2-N (communication terminals) and the advertiser terminal 3 via the network N. It is composed of -1, 3-2, ..., 3-N (communication terminal) and being connected to the entire DB4.

According to the advertising media usage promotion system 100 of the present embodiment, the operator of the advertising trading market wants to use the advertising media with A1, A2, ..., AN, which are the media owners who own the advertising media. It is possible to provide a place for buying and selling advertising media to advertisers Otsu 1, Otsu 2, ..., Otsu N.

Conventionally, the sales transaction of advertising media has been carried out by actually facing each other between the media owner and the advertiser. However, in face-to-face sales transactions, the combination of the media owner and the advertiser is one-to-one.

In this regard, according to the advertising media utilization promotion system 100 of the present embodiment, it is possible to develop a trading market on the cloud, which is a place for promoting the use of advertising media.

Therefore, according to the advertising media utilization promotion system 100 of the present embodiment, it is possible to develop a market in which the combination of the media owner and the advertiser is many-to-many, unlike the actual form of face-to-face communication. Therefore, it is possible to promote the use of advertising media.

Further, according to the advertising media utilization promotion system 100 of the present embodiment, the media owner appeals the advertising media owned by the media owner to the advertiser in a remote place such as a remote place where it is difficult to actually communicate face-to-face. it can.

In the above embodiment, the cloud 1 shows an example of having one operating side server 10. However, it is not limited to this. For example, the cloud 1 may have a plurality of operating side servers 10. As a result, the functions and loads of the cloud 1 can be distributed to a plurality of operating servers 10.

In the above embodiment, when Exhibit Otsu 2 who sees the media detail screen 4A purchases the advertising media owned by Exhibit Otsu 1, the consideration is 2% of the selling price of Exhibit Otsu 1 and the purchase price of Exhibit Otsu 2. Here is an example where 2% is paid to the operator of the advertising trading market. However, it is not limited to this. For example, the ratio to be multiplied by the purchase price is not limited to a predetermined numerical value (2%), and the ratio may be varied, for example, 2% to 3%. That is, 2% to 3% of the selling price of Exhibit Otsu 1 and 2% to 3% of the purchasing price of Exhibit Otsu 2 may be paid to the operator of the advertising transaction market.

In the above embodiment, the operating side server 10 (sales price calculation unit) has shown an example in which a coefficient corresponding to the rankings "1 copy" to "3 copies" is multiplied by the reference price. This coefficient is not limited to a predetermined numerical value, and may have a range as illustrated below. That is, the management side server 10 (sales price calculation unit) may multiply the reference price by a coefficient of 0.5 to 3.0 according to the ranking "1 copy". The management side server 10 (sales price calculation unit) may multiply the reference price by a coefficient of 0.5 to 2.0 according to the ranking "2 copies". The management side server 10 (sales price calculation unit) may multiply the reference price by a coefficient of 0.5 to 1.5 according to the ranking "3 copies".

Although the embodiments of the present invention have been described in detail with reference to the drawings, the present invention is not limited to the configuration of the embodiments because the embodiments are merely examples of the present invention. It goes without saying that even if there is a design change or the like within a range that does not deviate from the gist, it is included in the present invention.

1 ... Cloud 2 ... Media main terminal (communication terminal)
3 ... Advertiser terminal (communication terminal)
4B, 5J ・ ・ ・ Selling price 4E ・ ・ ・ Number of people who can be contacted 4F, 4G ・ ・ ・ Coefficient 7L, 8I ・ ・ ・ Number of people who can be contacted 11 ・ ・ ・ CPU Calculation unit)
17 ... Storage unit (ranking information storage unit and standard price storage unit)
18 ... Communication Department (Advertising Media Reception Department and Manifestation Reception Department)
100 ... Advertising media usage promotion system

Claims (7)

Provided on connected to both of the communication terminal and the communication terminal of the buyer user who wants to use the advertising media of the seller-side user who owns the advertising media cloud, a presentation unit for information on the advertising medium has been presented,
And advertising media receiving unit that receives transmitted from the seller-side user, the information relating to the advertising media on the cloud,
The buyer-side user sent from, and the intention display receiving unit that receives the intention display to the effect that you want to use the advertising media that has been presented to the presentation unit on the cloud,
A ranking information storage unit that adds and stores ranking information necessary for ranking the advertising media presented by the presentation unit to the advertising media, and
A ranking unit that ranks the advertising media presented by the presentation unit using the ranking information stored in the ranking information storage unit, and a ranking unit.
A reference price storage unit that stores the reference price of the advertising media presented by the presentation unit, and a reference price storage unit.
A sales price calculation unit that calculates the sales price of the advertising media by multiplying the reference price stored in the reference price storage unit by a coefficient according to the ranking by the ranking unit.
Advertising media promote the use system, characterized in that to have a. In the advertising media usage promotion system according to claim 1,
When the manifestation of intention receiving unit receives the manifestation of intention from the user on the buyer side, it has a right granting unit that grants the user on the buyer side the right to trade with respect to the advertising media presented to the presenting unit. A featured advertising media usage promotion system. In the advertising media utilization promotion system according to claim 1 or 2.
The ranking information storage unit stores as the ranking information the number of people who can contact the advertising media presented by the presentation unit.
The ranking unit is an advertising media utilization promotion system characterized in that the advertising media is ranked according to whether or not the number of people that can be contacted is an actually measured value. In the advertising media utilization promotion system according to claim 1 or 2.
The ranking information storage unit stores as the ranking information the number of people who can contact the advertising media presented by the presentation unit.
The ranking unit is an advertising media utilization promotion system characterized in that the advertising media is ranked according to the presence or absence of information indicating a research company that has investigated the number of people that can be contacted. In the advertising media utilization promotion system according to any one of claims 1 to 4.
The presenting unit is an advertising media utilization promotion system characterized in that the selling price calculated by the selling price calculation unit is presented in association with information related to the advertising media. In the advertising media utilization promotion system according to any one of claims 1 to 5.
The advertising media reception unit is an advertising media utilization promotion system characterized in that it accepts a change in the coefficient from a communication terminal of the seller side user within a range of preset upper limit values and lower limit values. In the advertising media utilization promotion system according to any one of claims 1 to 6.
The presentation unit is an advertising media utilization promotion system characterized in that information indicating the coefficient is presented in a graph as a market evaluation.

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