KR20080090584A

KR20080090584A - Method and apparatus for advertising using motion picture created by a user

Info

Publication number: KR20080090584A
Application number: KR1020060134116A
Authority: KR
Inventors: 허호영
Original assignee: 주식회사 피오마인드
Priority date: 2006-12-26
Filing date: 2006-12-26
Publication date: 2008-10-09

Abstract

The present invention basically relates to an advertising service performed by a portal site that provides a service or a function of uploading a video file. When an advertisement is exposed on a portal site, a user of the portal site may insert an advertisement exposed on this portal while uploading a video to the portal, and in this case, an advertisement service that provides a reward for the user. It is an invention. In the video upload service of the portal site, advertisements provided by advertisers (CF video, still images, etc.) are displayed on the portal site so that users can directly view and select the advertisements and insert them into their edited videos. Advertisements received from advertisers can be given to users or given a separate reward (benefit) to induce continuous user insertion.

Description

Advertising method and apparatus using video content generated by a user {Method and apparatus for advertising using motion picture created by a user}

1 is a flow chart of the entire advertising method of the present invention.

Figure 2 is an illustration of a management tool for the implementation of the advertisement registration step of Figure 1;

3 is an illustration of a tool for the user to insert an advertisement in a video in FIG.

4 is an exemplary diagram of a tool for performing a compensation process for a user registering a video in FIG.

5 to 7 are examples of the UI related to the advertising charges in the advertising method according to the present invention.

The present invention relates to an advertisement technique on the Internet online, and more particularly, in providing a video advertisement on the Internet, when a user registers a video on a portal site, when a user inserts an advertisement in the video, a compensation process is performed. The present invention relates to an internet advertising method and apparatus.

At present, we receive a lot of information through computers and the Internet, and various new communication methods are emerging. As a result, the Internet is now being recognized as a new space and tool for communication between individuals and companies, rather than simply a network of computers connected to it. It is creating a paradigm. At present, various advertisement techniques have been introduced and implemented on the Internet online, and the satisfaction of them has been greatly improved.

Recently, the growth of the video service and the increase in the number of users of the video ads are estimated to be used by 50% of the total internet population, which is expected to continue to increase, and more than 90% of the internet population will be used in the future. .

A brief introduction to a typical video advertisement that is conventionally serviced is as follows.

1) Banner-linked video advertisement-A video format is played when a video is implemented in a general banner slot or the size is expanded when the mouse is over. This is a concept of playing a video in an existing advertising area.

2) Search-linked video ads-When you enter a search term related to the advertiser in the search box of the search site, the advertisement type shows the video related to the advertiser. It is a type of advertisement with low accessibility because the video can be viewed only when the relevant advertiser search word is input.

3) Video advertisement linked with video player-It is a video advertisement type that is aired before loading time or actual video content broadcasting when video contents are driven.

The common feature of these conventional video advertisements is only viewing and listening to advertisements set by the administrator of the portal site site irrespective of the user's intention, and for example, the user does not have the authority to select.

An object of the present invention is to advertise in a portal site having a function that allows a user to upload a video in a manner different from the conventional various online online advertisements, when the user inserts an advertisement into a video that the user wants to upload. It is to provide an advertising method and apparatus that rewards a user.

summary

The present invention basically relates to an advertising service performed by a portal site that provides a service or a function of uploading a video file. When an advertisement is exposed on a portal site, a user of the portal site may insert an advertisement exposed on this portal while uploading a video to the portal, and in this case, an advertisement service that provides a reward for the user. It is an invention. Hereinafter, an outline of various aspects of the present invention will be described.

Service Overview: In the video upload service of the portal site, advertisements provided by advertisers (CF videos, still images, etc.) are displayed on the portal site so that users can directly view and select the advertisements and insert them into their edited videos. A portal site is an advertising service that induces continuous user insertion by distributing the advertising fee received from the advertiser to the user or giving a separate reward.

Purpose of Service: Advertisers and video portals provide users with the ability to select and insert their own ads into their own videos, as well as the ability to view them again when other users view them. It contributes to the profit of the site, and the user can receive additional rewards from the portal site through the insertion of advertisements, so that the advertiser, the portal site, and the user can all be satisfied.

Service process: 1) Ad contract between advertiser and agency, advertiser and portal site, 2) Advertiser's advertisement (CF video, still image, etc.) listed in video upload tool (displayed), 3) User's ad selection and user video insertion

Revenue structure: Advertisers can give advertising costs to portal sites whenever a user views an advertisement, and pay an advertisement fee each time a user completes registration after inserting the advertisement into a video. The portal site may charge an advertiser when a user browses to insert an advertisement in a video or registers a video after inserting an advertisement. The user inserts the advertisement into the video and receives the cyber cash, the game money, the video player skin, and the online items belonging to the portal site in exchange for the desire for active advertisement insertion.

Expected Effect: In UCC (user created contents), the user acts as both a producer of content and a role of consumer, so that the advertiser produced the advertisement and the user consumed the existing pattern. Since the user inserts and distributes the video directly in the video, the advertisement viewing is actively and easily inevitable. In addition, the additional rewards are expected to enable users to more actively register their videos than existing video uploads, which will contribute to the activation of video services along with advertising revenue.

Additional revenue model: Establish an agency department, not the portal site itself, to receive domestic advertiser advertisements in bulk or to serve as a distributor of domestic advertisements, and to provide advertisements to portal sites that want to insert advertisements, By applying them collectively, some of the expenses paid by the advertiser can be taken as a fee, and the rest can be paid to the portal site.

Detailed description of the invention

1 is a process flow diagram of an advertisement method according to the present invention, which is a flowchart showing a process event between an advertiser, a portal site having a video upload function, and a user. The process of FIG. 1 may be performed in an advertisement apparatus included in a portal site. The construction and operation of the advertisement apparatus according to the present invention will be clearly disclosed through the process of FIG. 1 and the following description.

First, when an advertising contract is concluded between an advertiser and a portal site (100), the advertiser produces an advertisement (102). The advertisement may include a CF video, a still image, but is not limited thereto. Of course, text files can be used.

The portal site receiving the advertisement (file) produced by the advertiser registers the advertisement by storing it in an operation server or a DB server (104). Advertising registration can be built in the form of a database on the portal site, but is not limited thereto.

The registered advertisement is displayed and displayed on the advertisement surface (ad area) of the portal site (ad display).

The user of the portal site may access the portal site and click to view the advertisements displayed (108). The user can access using the ID and password registered in the portal site, but this is arbitrary and can be set according to the operation method of the portal site. This is similar to the process for general advertising methods.

When a user uploads a video file that he / she made or on his PC to the portal site, the user selects (or one or more) among the advertisements displayed on the portal site and selects the video file to upload. Insert an ad (110). This can be done using a tool (for example, UI) provided to the user on the portal site. In other words, when the user selects an advertisement to insert using the tool, the command is transmitted to the portal site, and the portal site performs the advertisement insertion process according to the command.

The user uploads the video with the advertisement to the portal site and registers it (112). In response to this, the portal site carries out a compensation processing process for paying the user.

On the other hand, in the billing process 118, in which the portal site charges an advertisement fee to the advertiser, a process of charging the advertisement fee to the advertiser based on the evidence data 114 that the user reads the displayed advertisement, and a video uploaded by a specific user. And a process of claiming an advertisement fee based on evidence data 116 read by another user that the corresponding advertisement is inserted.

FIG. 2 shows an example of a management tool that can be provided for the administrator to conveniently register and update an advertisement file in the advertisement registration step 104 of the portal site shown in FIG. Although there are various input items or optional items in FIG. 2, only the essential parts of the present invention will be described. The advertisement upload unit 21, the advertiser name input unit 23, the ad title input unit 25, and the advertisement link address input unit 27 are described. ), Display date and time selection unit 29, display option selection unit 31 for selecting options such as gender, age, region, interests, advertiser billing method selection unit 33, such as a flat rate payment system, compensation setting unit 35 , Registration execution button 37 and cancel button 39 and the like.

Next, a step 110 of inserting an advertisement into a video to be uploaded by a user in FIG. 1 will be described in more detail. 3 is an exemplary diagram of a registration tool UI for uploading a video provided to a user in a portal site. The user of the portal site can edit the video using the tool of FIG. 3 and upload it to the portal site. In the present invention, the portal user can receive a reward from the portal by inserting a desired advertisement into the video. In FIG. 3, the video upload tool largely includes an area 41 in which a video to be uploaded by the user is displayed, and an area 43 in which an advertisement list to be inserted into the video is displayed. The lower part of the video display area 41 has play mode functions (play, stop, volume control, screen scroll, etc.), which are obvious to those skilled in the art and will not be described separately. The advertisement list display area 43 lists and displays various advertisements (CF video, still image, etc.) registered on the portal site. In addition, the upper portion of the advertisement list display area 43 includes a button for selecting and setting the position of the advertisement screen. In Fig. 3, for example, the front part, the rear part, and the user-specified position (2:20 second point) are presented as a menu during playback. Of course, it is not limited to this. On the other hand, the user can also browse the advertisements listed in the advertisement list display area 43, respectively. Doing so will allow the user to select the advertisements they wish to insert, which is also the basis for billing the advertiser.

When the user clicks on the advertisement for viewing, the exposure pattern is possible in two ways. First, if the advertiser's advertisement is a CF video, the ad click-> CF video is driven in the player-> click the running video-> go to the target link page. Second, if the advertiser's advertisement is a still image, click on the ad-> the still image is exposed as a still cut in the player-> click the still cut-> go to the target link page-click on one of the viewed ads- Decide where to place the ad within the video.

In addition, at the top of FIG. 3, a menu 45 for loading an arbitrary video file in the user's computer and a menu 47 for uploading a video taken by the camera are selectable. However, this too is optional and such a tool can be easily implemented by those skilled in the art and various modifications are possible.

Returning to FIG. 1 again, when the user uploads the inserted video into the portal site (112), the portal site performs a compensation process for paying the user for the payment. In general, the portal site provides the user with a price of cyber money, mileage, items, and the like, and the present invention can also provide such items as a price during compensation processing. Compensation methods can be variously implemented.

For example, as shown in FIG. 4, the user may upload a video to the portal and request the user to select a desired reward item.

When the user selects a desired item from the desired reward item list 49, a reward process is performed to pay for the user by performing a process related to the corresponding item.

In addition, as another method, for example, a method of extracting and distributing IDs in a unit of time to a user who inserts an advertisement into his or her video, and a method of collectively paying a price by checking an inserted user into the system in units of a certain period of time. The method may include a method in which a manager accumulates information (ID, name, etc.) of a user who has inserted an advertisement required for payment in a batch, on a manager page.

Next, the advertisement billing step 118 for the advertiser will be described.

The advertising cost data calculated by the portal may include those occurring when the advertisement displayed on the portal is viewed (general form), and those generated when another user views the advertisement inserted by the specific user in the video. have. Figure 5 illustrates a UI for displaying data for measuring the effect of the advertising method according to the present invention. This is necessary in order to provide the advertiser with the accumulation and systematicity for providing the advertisement data of the present invention, and is also linked to the settlement system. The items of accumulated data include the following:-thumbnail impressions of the display ads,-the number of advertisements viewed by the user before insertion,-the number of advertisements the user inserts into his videos,-the inserted videos. The number of times a user browses,-the number of times an user clicks on an ad (thumbnail click-> plays the video, exposes a still image-> clicks the video screen to be played-> targets site link), -the user inserts the video with the ad embedded collection. Relevant data shown in FIG. 5 is not generated by an administrator, but must be provided with extensibility for expansion of a data item with data generated by a user viewed or inserted.

Meanwhile, the settlement of advertising costs can be divided into a flat rate and a pay-as-you-go system according to the contract with the initial advertiser. The settlement of the flat rate may include an advertising fee based on the contract amount and the number of times the advertisement is inserted. The contract amount is an advertisement amount negotiated with the advertiser at the time of the contract, and the advertisement amount according to the number of times of insertion is determined by whether the actual user inserts the advertisement by the contract amount. It is to settle. In addition, a refund amount item is required. Pay-as-you-go calculation is a method of calculating the advertising cost based on the number of times the user inserts the advertisement into the video multiplied by the insertion cost. The billing system inquiry page in the case of a flat rate in FIG. 6 is illustrated, and the billing system inquiry page in the case of a pay-as-you-go system in FIG.

On the other hand, the online advertising method described so far can be implemented by a program, and the program can be stored in a computer recording medium. Computer recording media includes all types of recording media having programs and data stored thereon for reading by a computer system. Examples include ROM, RAM, CD, DVD-ROM, magnetic tape, floppy disk, optical data storage device, and the like, and those implemented in the form of transmission via the Internet. In other words, the recording medium may be distributed to networked computer systems so that the computer readable code is stored and executed in a distributed fashion.

The present invention has the following effects as an advertising model that satisfies both advertisers, portal sites, and consumers.

＊ Consumer (user) entrance:

-Advertisement is not a nuisance to watch while using your service, but a paradigm shift as part of the means of production of your content.

-Expect positive changes in the attitude of viewing and hiring and handling advertisements because the user directly selects the viewing and selection of advertisements, and inserts into my contents, beyond the pattern of unilateral viewing of advertisements produced by advertisers. Recognition conversion)

＊ Portal Site Entry:

-It is convenient to update and maintain the advertisement, and maximize the order of advertisement by adopting the effective form of advertisement.

Minimizes operational burden to fill contract exposure as it can be operated on a pay-as-you-go basis

-Expect video channel and contents to be activated by providing a price when inserting advertisements (maximizing advertisement order + minimizing operational burden + contents activation)

Advertiser entry:

-Relieve the burden of lack of distribution channels for existing videos and stills

-Maximize pyramid promotion because users can insert and distribute between users (advertisement inserted by A can be viewed by B or embedded by C)

-Provide positive brand impressions by providing users with contents of contents production (diversification of advertising distribution channels + maximization of publicity + enhancement of positive brand image)

Claims

In the advertising method is provided in a portal site that provides the Internet advertising, the user includes a function to upload a video,

The advertisement registration step of storing the advertisement containing the advertiser's content on the portal site,

The advertisement display step of displaying and displaying the registered advertisement in the advertisement area of the portal site,

Inserting advertisements into the video according to an instruction to insert at least one advertisement selected from the advertisements displayed by the advertisement display step into a video to be uploaded by the user;

And storing and registering the advertisement insertion video according to a command of uploading the video with the advertisement inserted in the portal site in the step.

The method of claim 1, further comprising a step of performing a charging procedure for charging an advertisement fee to an advertiser when viewing an advertisement inserted in the advertisement insertion video.

The method of claim 1, wherein the step of inserting the advertisement into the video to be uploaded by the user,

Providing a user with a separate UI for uploading a video,

Displaying a video to be uploaded by the user in the UI, displaying advertisements to be inserted into the video,

And inserting the selected advertisement into the video when the user selects one or more of the displayed advertisements in order to insert the advertisement.

The method of claim 3,

Wherein the user to insert the advertisement selected by the video screen further comprises the step of selecting the location, the advertising method using the video content generated by the user.

The method of claim 3, further comprising calculating and providing a price to the user when the advertisement is inserted into the video, and providing the same to the user.

The method of claim 3, further comprising: extracting a user who has inserted an advertisement into a video in a predetermined period, and calculating and providing a price for the advertisement insertion of the user. Advertising method.

A computer recording medium having recorded a computer program for implementing the method of claim 1.

An advertising apparatus included in a portal site that provides an internet advertisement and includes a function of uploading a video by a user,

Advertising registration means for storing an advertisement containing an advertisement content of an advertiser,

Advertising display means for displaying and displaying the registered advertisement in the advertising area of the portal site,

Means for inserting advertisements into the video according to an instruction to insert at least one advertisement selected from advertisements displayed by the advertisement display means into a video to be uploaded by the user;

And means for storing and registering the advertisement insertion video according to a command to upload the video including the advertisement to the portal site.

The apparatus of claim 8, further comprising means for performing a billing procedure for charging an advertisement fee to an advertiser when the advertisement inserted in the video is viewed.

The apparatus of claim 8, wherein the means for inserting the advertisement into the video to be uploaded by the user is

A separate UI means provided to the user for uploading the video,

Means for displaying the video to be uploaded by the user in the UI means,

Means for displaying the advertisements to be inserted into the video on the UI means,

And means for inserting the selected advertisement into the video when the user selects one or more of the displayed advertisements to insert the advertisement into the video.

The advertisement apparatus according to claim 10, wherein the UI means further includes means for selecting a position of the moving picture to insert the advertisement selected by the user.

11. The apparatus of claim 10, further comprising means for calculating and providing to the user a price to be paid to the user when the advertisement is inserted into the video.

11. The method according to claim 10, further comprising means for extracting a user who has inserted an advertisement into a video on a predetermined period of time and calculating and providing a price for the user's insertion of the advertisement. Advertising equipment.