KR101020985B1 - Method and system for opening advertisement transaction - Google Patents

Abstract

An open advertising exchange method and a system for performing the method are disclosed. The open advertising exchange system includes a sales register that receives sales information; An advertisement suggestion unit which generates a detailed advertisement setting based on the sales information; And a contract unit that performs a contract process with the network based on the advertisement setting.

Sales information, advertising, impressions, contractors, contracts.

Description

Open advertising exchange method and system {METHOD AND SYSTEM FOR OPENING ADVERTISEMENT TRANSACTION}

The present invention relates to an open advertising exchange method and a system for performing the method.

Conventionally, advertisements that use advertisement boards offline or advertisements that provide advertisement contents unilaterally to a user using TV or radio are mainly used. However, in accordance with the development of network-related technology, content pages displayed when a server is accessed through a network There has been an increase in the number of online advertisements that display advertising content in parts of.

However, in the case of online advertising, since a plurality of advertisements may be exposed at the same place, a plurality of advertisers may contract with one advertisement place.

Therefore, a content page provider that provides online advertisements is dispatching a representative to make a contract for advertisement exposure with an advertiser or an advertising publisher who wants to expose the advertisement.

However, since most advertisements have simple terms and structure, it is not necessary for a person to manage the contents in the middle, so it is limited to simple advertisements so that advertisers or publishers can make an ad exposure contract without going through a representative. A system is needed.

The present invention provides an advertising exchange system in which information about an advertisement exposure contracted therein is stored and an advertiser or an advertising publisher can access and set up a contract, so that the advertiser or the advertising publisher can make an advertising contract without consultation with an employee in charge. It provides an open advertising exchange system that can be concluded.

The present invention displays a variety of advertising options, and when the advertiser or the advertising publisher selects one or more advertising options, and enters into a contract by displaying the amount according to the selected advertising options, the advertiser or the advertising publisher is a combination of various advertising options within the budget To provide an open advertising exchange system that can be tested.

The present invention provides an open advertising exchange system that enables short-term intensive advertising by paying a certain amount during the execution of an advertising contract and additionally using a specific advertising option for a certain period by adding a campaign unit that controls the advertisement exposure.

An open advertising trading system according to an embodiment of the present invention includes a sales register for receiving sales information; An advertisement suggestion unit which generates a detailed advertisement setting based on the sales information; And a contract unit that performs a contract process with the network based on the advertisement setting.

According to an aspect of the present invention, the advertisement suggestion unit displays advertisement option information selectable in response to the sales information, and when at least one advertisement option is selected, displays an amount corresponding to the selected advertisement option, and selected advertisement option. Based on the advertisement setting can be generated.

According to an aspect of the present invention, the advertisement proposal unit may generate a similar advertisement setting by duplicating the advertisement setting.

According to an aspect of the present invention, if a contract is concluded in the contract unit, it may further include a campaign unit that receives the creative material from the contractor, and exposes the creative material in response to the advertisement setting.

According to an aspect of the present invention, the campaign unit may reduce the deposit corresponding to the exposure amount of the creative.

According to an aspect of the present invention, the campaign unit may change the exposure information for the advertisement exposure within the range included in the advertisement setting.

An open advertising transaction method according to an embodiment of the present invention comprises the steps of receiving sales information; Generating a detailed advertisement setting based on the sales information; And performing a contract process with a network based on the advertisement setting.

According to the present invention, there is provided an advertising exchange system in which information about an advertising exposure contracted therein is stored, and an advertiser or an advertising publisher can access and set up a contract, so that the advertiser or the advertising production company can not consult with a staff member. Sign an advertising contract.

According to the present invention, by displaying a variety of advertising options, and when the advertiser or the advertising company selects one or more advertising options, and enter into a contract by displaying the amount according to the selected advertising options, advertisers or advertising publishers can vary the advertising options within the budget Can be tested.

According to the present invention, by adding a campaign unit for controlling advertisement exposure, short-term intensive advertisement may be possible by paying a certain amount during the execution of the advertisement contract and using a specific advertisement option for a certain period.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an open advertising exchange system 100 according to an embodiment of the present invention.

Referring to FIG. 1, when the open advertisement trading system 100 receives sales information from a contractor who wants the sales register 101 to expose an advertisement, the advertisement proposal unit 102 sets detailed advertisements based on the sales information. The contract unit 103 performs a contract process to the network based on the advertisement setting, and the proposal and conclusion of the contract for advertisement exposure are made on the network.

In this case, when the contract is concluded in the contract unit 103, the campaign unit 104 may be provided with the creative material from the contractor, and may expose the creative material in response to the advertisement setting.

In this case, the sales information input by the sales registration unit 101 may include at least one of a type of advertisement content, an advertisement title, an advertisement transaction type, an advertiser information, an advertisement production company information, an author information, and an advertisement type.

In this case, the advertisement suggestion unit 102 displays advertisement option information selectable according to the sales information, and when at least one advertisement option is selected, displays an amount corresponding to the selected advertisement option, and based on the selected advertisement option. Advertisement settings can be created.

In this case, the advertisement option information displayed by the advertisement suggestion unit 102 may include information about an exposure place where the advertisement may be exposed, a basic amount corresponding to the exposure place, an exposure time during which the advertisement may be exposed, a target to which the advertisement is to be exposed, and a specific information. At least one of package information generated by a combination of an exposure place and an exposure time may be included.

In this case, the advertisement setting generated by the advertisement proposal unit 102 may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and creator information.

In addition, the advertisement setting may be modified or deleted only when the contract unit 103 performs the contract process.

In addition, the advertisement proposal unit 102 may duplicate the advertisement setting to generate a similar advertisement setting to facilitate another advertisement contract having a similar setting.

In this case, when the contract amount is deposited, the campaign unit 104 may set the contract amount as a deposit, expose the creative material, and reduce the deposit corresponding to the exposure amount of the creative material.

In this case, the campaign unit 104 may change the exposure information on the advertisement exposure within the range included in the advertisement setting.

In this case, the exposure information changeable by the campaign unit 104 may include at least one of the exposure place, the exposure time, advertisement exposure start information, advertisement exposure pause information, advertisement exposure termination information, and contract cancellation information.

In this case, the advertisement exposure pause information and the contract cancellation information may be information generated when the advertisement exposure is paused or the contract is canceled, and the advertisement exposure termination information may be information on when to terminate the exposure of the advertisement.

In this case, when the contract is canceled, the campaign unit 104 may return the remaining deposit to the contractor in response to the exposure amount of the creative.

2 is a flowchart illustrating an open advertising transaction method according to an embodiment of the present invention.

In step S201, the sales register 101 receives the sales information from the contractor.

In this case, the sales information input by the sales register 101 may include at least one of a kind of advertisement content, an advertisement title, an advertisement transaction type, an advertiser information, an advertisement production company information, an author information, and an advertisement type.

In step S202, the advertisement suggestion unit 102 displays selectable advertisement option information in response to the sales information input in step S201.

In this case, the advertisement option information displayed by the advertisement suggestion unit 102 may include information about an exposure place where the advertisement may be exposed, a basic amount corresponding to the exposure place, an exposure time during which the advertisement may be exposed, a target to which the advertisement is to be exposed, and At least one of package information generated by a combination of a specific exposure place and an exposure time may be included.

In step S203, when the contractor selects one or more of the advertisement options displayed in step S203, the advertisement proposal unit 102 displays an amount corresponding to the selected advertisement option.

In this case, the advertisement suggestion unit 102 may display the sum of the basic amounts included in the selected advertisement option.

In step S204, the advertisement proposal unit 102 generates an advertisement setting based on the advertisement option selected by the contractor in step S203.

In this case, the advertisement setting generated by the advertisement proposal unit 102 may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and creator information.

In addition, the advertisement setting may be modified or deleted only when the contract unit 103 performs the contract process.

In addition, the advertisement proposal unit 102 may duplicate other advertisement settings to generate similar advertisement settings, thereby facilitating other advertisement contracts having similar settings.

In step S205, the contracting unit 103 proceeds with the contract process to the network based on the advertisement setting.

In step S206, the campaign unit 104 receives the creative from the contractor, and exposes the creative in response to the advertisement setting.

In this case, the campaign unit 104 may change a method of exposing the creative material in response to a contractor's request.

The method of exposing the creative will be described in more detail with reference to FIG. 3.

As such, the identified open advertising transaction method will be described in more detail with reference to FIGS. 3, 4, 5, 6, 7, 8, and 9.

3 is a flowchart illustrating a method of exposing a creative material according to an embodiment of the present invention. Here, steps S301 to S306 may be included in step S206 described with reference to FIG. 2 as shown in FIG. 3.

In operation S301, the campaign unit 104 exposes the creative in response to the advertisement setting.

At this time, the campaign unit 104 may set the contract amount as a deposit when the contract amount is deposited.

In step S302, the campaign unit 104 reduces the deposit corresponding to the exposure amount of the creative.

 In this case, the campaign unit 104 may change the exposure information on the advertisement exposure within the range included in the advertisement setting.

In this case, the exposure information changeable by the campaign unit 104 may include at least one of the exposure place, the exposure time, advertisement exposure start information, advertisement exposure pause information, advertisement exposure termination information, and contract cancellation information.

In this case, the advertisement exposure pause information and the contract cancellation information may be information generated when the advertisement exposure is paused or the contract is canceled, and the advertisement exposure termination information may be information on when to terminate the exposure of the advertisement.

In addition, the exposure information may be included in the advertisement setting.

In step S303, the campaign unit 104 checks whether the exposure information has been changed.

In this case, if the exposure information is the same as the information included in the advertisement setting generated in step S204, the campaign unit 104 may determine that the exposure information has not been changed.

In step S304, the campaign unit 104 checks whether the changed exposure information includes advertisement exposure termination information or contract cancellation information.

In step S305, when the campaign unit 104 confirms that the contract is canceled or terminated in step S304, the campaign unit 104 returns the remaining deposit to the contractor in response to the exposure amount of the creative.

In step S306, the campaign unit 104 exposes the creative in response to the changed exposure information.

4 is an example of a screen displayed by the sales register 101 in the open advertisement trading system 100 according to an embodiment of the present invention.

The sales registration unit 101 displays a progress display box 410 displaying a progress step and a sales box 420 on which the sales information is displayed.

In this case, the progress display box 410 includes a sales opportunity 411 representing a sales information input stage, a proposal 412 representing an advertisement setup generation stage, a contract 413 representing a network contract stage, and a campaign representing an advertisement exposure and management stage. (414) The icon is displayed and you can identify which step you are in by including an arrow or color change of the icon.

In this case, the opportunity name column 421 of the sales box 420 is a column for inputting the name of the sales information. The same name may be used in the advertisement setting and the network contract based on the sales information.

In this case, the transaction type information 422 may automatically use the company type information included in the contractor information registered in the open advertisement trading system 100.

In this case, the search window 423 searches and displays a list of businesses, advertisers, and agencies registered in the open advertisement trading system 100, thereby allowing the contractor to select a suitable industry, advertiser, and agency.

In this case, the sales form information 424 is automatically set according to the contractor's identity. For example, if the contractor is an advertisement production company, the sales form information 424 may be set to 'inbound' in response to the contractor information registered in the open ad exchange system 100. Can be.

In this case, the registration icon 425 is an icon for generating sales information with the information written in the sales box 420 and transmitting it to the advertisement suggestion unit 102, and the erase icon 426 is written in the sales box 420. It may be an icon that deletes and initializes all information.

5 is an example of a screen displayed by the advertisement suggestion unit 102 in the open advertisement trading system 100 according to an embodiment of the present invention.

The advertisement proposal unit 102 displays a sales and amount information box 510 for displaying the sales information and the amount corresponding to the selected advertisement option, and an advertisement option box 520 for displaying selectable advertisement option information.

In this case, the proposal name field 511 of the sales and amount information box 510 may use the name entered in the opportunity name field 421.

In this case, the supply price 512 of the sales and price information box 510 is the sum of the amounts for using the selected advertisement option among the advertisement options displayed in the advertisement option box 520, and the charge amount 513 is the supply price 512. ) Plus VAT.

At this time, the supply price 512 may be reduced by the service amount 514, in this case, the rate of reduction from the existing supply value by the amount entered in the service amount 514 to the service rate 515 Can be displayed.

In this case, the advertisement option box 520 may include the advertisement option information name 521, the advertisement option clickthrough rate (CTR) 522, the default amount 523 of the advertisement option, the targeting setting icon 524 to provide the advertisement option, and the advertisement. It may include a type window 525 for selecting the type of the option.

In this case, the advertisement option information name 521 may include information about an exposure place to which an advertisement may be exposed and the size of the exposure place. In this case, the advertisement option information name 521 may determine the display order in correspondence with the association of the exposure place so that when the specific area is selected, the exposure place associated with the specific area is displayed up and down.

In addition, the advertisement option information name 521 may be displayed as an inventory of a tree structure.

In this case, when the targeting setting icon 524 is selected, the targeting window 526 is further displayed to select the information about the target to which the advertisement is to be exposed in detail.

The types of advertising options you can select in the Kind window 525 include regular ads, account ads that expose a variety of ads based on what you're targeting in a single place of exposure, sponsorship sponsorship for sponsors, and for frequent customers. At least one of the favorite advertisements may be included.

The advertisement option box 520 may further include at least one of package information generated by a combination of a specific exposure place and exposure time.

6 is an example of a screen for setting an advertisement exposure date in an open advertisement trading system 100 according to an embodiment of the present invention.

The advertisement suggestion unit 102 displays a calendar table 610 in which the date and day of the month and advertisement exposure information on the date are displayed. In this case, the month display column 611 representing the month of the calendar table 610 may include an icon for changing the displayed month.

In this case, the advertisement suggestion unit 102 may display an advertisement option information selection window 612 for selecting advertisement option information displayed on the calendar table 610.

In this case, the calendar table 610 may display a date 613 when the advertisement option selected in the advertisement option information selection window 612 is contracted.

Accordingly, the contractor may select an exposure time at which the advertisement may be exposed among the dates other than the contracted date 613 in the calendar table 610.

In this case, the advertisement proposal unit 102 may further display the detailed description window 620 when the administrator of the advertisement trading system 100 selects the contracted date 613.

The detailed description window 620 displays the date change window 621 and the contract information on the contracted date 613 to display detailed descriptions of other dates. When the campaign name 622 is selected, the detailed description window 620 corresponds to the corresponding contract. The advertisement display and management steps provided by the campaign unit 104 may be displayed.

7 is an example of a screen for inputting contract information to the contract unit 103 in the open advertising exchange system 100 according to an embodiment of the present invention.

The contract unit 103 displays a progress and sales box 710 for displaying a progress step and sales information, and a contract setup box 720 for setting information related to a contract.

In this case, the progress display box 711 included in the progress and sales box 710 may display the same information as the progress display box 410 illustrated in FIG. 4, and only the display of which step is present may be different.

At this time, the contract name 712 of the progress and sales box 710 may use the name entered in the proposal name field 511 or the opportunity name field 421. In addition, the down payment information 713 may be information input to the sales and amount information box 510.

In this case, the contract setting box 720 may divide the tax invoice amount by setting different items in the item window 721 as an information input box for managing tax invoice issuance and contract production.

8 is an example of a screen displayed by the contract unit 103 in the open advertising exchange system 100 according to an embodiment of the present invention.

The contract unit 103 displays a contract box 810 for displaying contract information and an accounting settlement box 820 for displaying accounting settlement information when contract information is input on the screen shown in FIG. 7.

In this case, the contract box 810 may include a contract confirmation icon 811, a contract discard icon 812, a modification icon 813, a delete icon 814, an initial contract icon 815, and a final contract icon 816. have.

In this case, the contract confirmation icon 811 is an icon for executing the contract displayed in the contract box 810, and the contract discard icon 812 is an icon for destroying the contract and deleting the sales information and the advertisement setting associated with the contract. .

In addition, the modification icon 813 is an icon for changing the contents of the contract by displaying FIG. 7 on the screen, and the delete icon 814 is associated with the contract unlike the icon for deleting the contract or the contract destruction icon 812. You can not delete the sales information and advertisement settings. At this time, the contract in which the contract confirmation icon 811 or the contract discard icon 812 is selected cannot select the delete icon 814.

In addition, the first contract icon 815 is an icon for displaying a contract initially determined by the advertisement setting provided by the proposal unit 102, and the final contract icon 816 is a final contract modified according to the modification icon 813. The icon to display.

In this case, the accounting settlement box 820 is a box for displaying information related to the tax invoice, and when the issuance request icon 821 is selected, displays the tax invoice issuance screen.

In this case, the contract unit 103 may transmit the tax invoice issue request information to the manager of the advertisement trading system 100 and then allow the tax invoice to be issued only after the administrator of the advertisement trading system 100 has approved the information.

9 is an example of a screen displayed by the campaign unit 104 in the open advertising exchange system 100 according to an embodiment of the present invention.

The campaign unit 104 displays a progress information window 901 for displaying the progress of contracts registered by the contractor in the advertisement trading system 100 and a change window 902 for changing the period of advertisement exposure to the contractor. .

In this case, the progress information window 901 may display the progress of the contracts registered in the advertisement trading system 100 and the billing amount for each contract.

As such, the open advertisement trading system according to the embodiment of the present invention may reduce the manpower for the proposal and the conclusion of the contract by enabling the contract proposal for the advertisement contract and the contract conclusion on the network.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, file data, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware systems specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware system described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by specific embodiments such as specific components and the like. For those skilled in the art to which the present invention pertains, various modifications and variations are possible.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all of the equivalents or equivalents of the claims as well as the claims to be described later will belong to the scope of the present invention. .

1 is a block diagram of an open advertising exchange system according to an embodiment of the present invention.

2 is a flowchart illustrating an open advertising transaction method according to an embodiment of the present invention.

3 is a flowchart illustrating a method of exposing a creative material according to an embodiment of the present invention.

4 is an example of a screen displayed by a sales register in an open advertising trading system according to an embodiment of the present invention.

5 is an example of a screen displayed by the advertisement suggestion unit in an open advertisement trading system according to an embodiment of the present invention.

6 is an example of a screen for setting an advertisement exposure date in an open advertisement trading system according to an embodiment of the present invention.

7 is an example of a screen for inputting contract information to a contract unit in an open advertisement trading system according to an embodiment of the present invention.

8 is an example of a screen displayed by the contract unit in the open advertising exchange system according to an embodiment of the present invention.

9 is an example of a screen displayed by the campaign unit in the open advertising exchange system according to an embodiment of the present invention.

Claims (27)

In an ad exchange system where an external contractor directly handles the contracting process of an ad, A sales register that receives sales information, which is advertising information, directly from the contractor who proceeds with a contract on behalf of an advertiser, wherein the contractor includes an agency or a rep company; An advertisement suggestion unit displaying selectable advertisement option information corresponding to the sales information, and generating an advertisement setting which is information related to an advertisement contract based on the advertisement option information selected by the contractor among the displayed advertisement option information; And Contract unit for automatically proceeding the contracting process of the contractor based on the advertisement setting Including, The advertisement option information is an open advertising exchange system, characterized in that the information on the exposure place where the advertisement corresponding to the sales information can be exposed. The method of claim 1, The sales information includes at least one of a kind of advertisement content, an advertisement title, an advertisement type, an advertiser information, an advertisement producer information, an author information, and an advertisement type. An open advertising exchange system, characterized in that. The method of claim 1, The advertisement proposal unit, Displaying an amount corresponding to the selected advertisement option information when at least one advertisement option information among the displayed advertisement option information is selected; An open advertising exchange system, characterized in that. The method of claim 3, The advertisement option information further includes at least one of a basic amount corresponding to the exposure place, an exposure time at which an advertisement may be exposed, information on a target to which the advertisement is to be exposed, and package information generated by a combination of a specific exposure place and an exposure time. Being An open advertising exchange system, characterized in that. The method of claim 3, The advertisement setting may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and author information. An open advertising exchange system, characterized in that. The method of claim 1, The advertisement setting may be modified or deleted only before the contract process is performed by the contract unit. An open advertising exchange system, characterized in that. The method of claim 1, The advertisement proposal unit generates a similar advertisement setting by duplicating the advertisement setting. An open advertising exchange system, characterized in that. The method of claim 4, wherein When the contract is concluded in the contract unit, the campaign unit receives a creative corresponding to the sales information from a contractor and exposes the creative in response to the advertisement setting. Open advertising trading system further comprises. The method of claim 8, The campaign unit sets the contract amount as a deposit when the contract amount is deposited, and exposes the creative. An open advertising exchange system, characterized in that. 10. The method of claim 9, The campaign unit reduces the deposit corresponding to the exposure amount of the creative; An open advertising exchange system, characterized in that. The method of claim 8, Wherein the campaign unit changes the impression information on the ad impression within the range included in the advertisement setting. An open advertising exchange system, characterized in that. The method of claim 11, The exposure information includes at least one of the exposure place, the exposure time, advertisement exposure start information, advertisement exposure pause information, advertisement exposure termination information, and contract cancellation information. An open advertising exchange system, characterized in that. The method of claim 10, If the contract is canceled, return the remaining deposit to the contractor, corresponding to the exposure of the creative. An open advertising exchange system, characterized in that. Sales register; Advertising proposal unit; And an open ad exchange method performed by an external contractor, including an agreement unit, in an open ad exchange system that directly handles an ad contracting process. Receiving, by the sales register, sales information, which is advertisement information, directly from the contractor who contracts on behalf of an advertiser, wherein the contractor includes an agency or a rep company; Displaying, by the advertisement suggestion unit, advertisement option information that can be selected corresponding to the sales information; Receiving, by the advertisement suggestion unit, at least one advertisement option information among advertisement option information displayed by the contractor; Generating an advertisement setting which is information related to an advertisement contract based on the advertisement option information received by the advertisement proposal unit; And Automatically contracting the contractor based on the advertisement setting by the contractor Including, And the advertisement option information is information on an exposure place where an advertisement corresponding to the sales information can be exposed. The method of claim 14, The sales information includes at least one of a kind of advertisement content, an advertisement title, an advertisement type, advertisement state information, advertisement producer information, author information, and advertisement type. Open advertising trading method characterized in that. The method of claim 14, Displaying an amount corresponding to the advertisement option information received by the advertisement proposal unit; Open advertising trading method further comprising a. The method of claim 16, The advertisement option information further includes at least one of a basic amount corresponding to the exposure place, an exposure time at which an advertisement may be exposed, information on a target to which the advertisement is to be exposed, and package information generated by a combination of a specific exposure place and an exposure time. Being Open advertising trading method characterized in that. The method of claim 16, The advertisement setting may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and author information. Open advertising trading method characterized in that. The method of claim 14, The advertisement setting may be modified or deleted only before the contract process is performed by the contract unit. Open advertising trading method characterized in that. The method of claim 14, Generating the advertisement setting, And the advertisement suggesting unit generates a similar advertisement setting by duplicating the advertisement setting. The method of claim 17, Receiving a creative corresponding to the sales information from the contractor when the contract is concluded in the campaign unit in the contract process; And, The campaign unit exposing the creative in response to the advertisement setting Open advertising trading method further comprising a. The method of claim 21, Exposing the creative may include When the contract amount is deposited, the campaign unit sets the contract amount as a deposit and exposes the creative. The method of claim 22, Exposing the creative may include And the campaign unit reduces the deposit corresponding to the exposure amount of the creative material. The method of claim 22, Exposing the creative may include And the campaign unit changes the exposure information on the advertisement exposure within the range included in the advertisement setting. The method of claim 24, The exposure information includes at least one of the exposure place, the exposure time, advertisement exposure start information, advertisement exposure pause information, advertisement exposure termination information, and contract cancellation information. Open advertising trading method characterized in that. 24. The method of claim 23, Exposing the creative may include And if the contract is canceled, the campaign unit returns to the contractor the remaining deposit which is reduced in correspondence with the exposure of the creative. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 14 to 26.

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