JP2013182446A - Electronic commerce system with affiliate program function for state display based on disclosure time schedule - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic commerce system with a new and different function.SOLUTION: An electronic commerce system, which provides a service relating to an electronic coupon that is available for a specific product/service and is sold for a limited period, comprises: means for disclosing a screen of a coupon product page on an electronic commerce site on the basis of information on disclosure time schedule including an announcement period of the electronic coupon and a selling period thereof, and changing the screen according to elapse of the announcement period and the selling period; means for automatically displaying an introduction screen including a content of the coupon product page on a notification media of an affiliator, and providing the affiliator with a script for changing the introduction screen in association with a change in the screen on the electronic commerce site side; and means for starting a follow-up system that executes processing of follow-up service to a purchase user after charging a coupon purchase fee.

Description

  The present invention relates to an electronic commerce system having a function for providing a service related to an electronic coupon for a limited sale period that can be used for a specific product / service and an affiliate program function.

  Services that issue discount coupons for products and services on networks using computers and Internet technologies have existed for a long time, but in recent years, services called “joint purchase coupons” and “pre-purchase coupons” have attracted attention. ing. This service provides discount coupons for joint purchases derived from “GROUPON (registered trademark)” launched in the United States. Currently, many coupon joint purchase sites have appeared in Japan (for example, Non-patent document 1).

  Co-purchase coupons or advance purchase coupons (hereinafter referred to as “joint purchase coupons”) are a mechanism for coupons that are paid before a product or service is obtained. For example, 50% to 90% of the normal price The purchaser can receive a significant discount, but the joint purchase coupon is not a coupon that can be purchased unconditionally, and the purchase number within the time limit (or purchase within the time limit) This is a coupon that allows a transaction (purchase) to be made when the number of persons reaches the specified number).

  A conventional computer system (hereinafter referred to as a “coupon joint purchase system”) having a coupon sales site that sells joint purchase coupons through a coupon joint purchase site will be described with reference to FIGS. 1 to 3.

  FIG. 1 is a schematic diagram showing an outline of processing of a conventional coupon joint purchase system, and a coupon joint purchase system 10A in this example includes a coupon sales site 11A that manages and manages a coupon joint purchase site 12A. The coupon sales site 11A is configured by a computer 13A or the like that executes a joint purchase coupon sales process in the coupon joint purchase site 12A.

  The information on the joint purchase coupon to be sold is input through the coupon information registration screen provided by the coupon sales site 11A from the terminal 1 of the sales partner 1a (company or store), for example, and is registered in the database of the coupon sales site 11A.

  FIG. 2 shows an example of a coupon information registration screen that is one of the store management screens G. The sales partner 1a accesses the coupon sales site 11A, and from the coupon information registration screen, region, category, title The image, the number of conditions for establishment, the number of issued cards, the normal price, the offer price, the date and time of the event, the time of the event, the contents of the coupon, the usage conditions, the store information, etc. are registered.

  In coupon joint purchase system 10A, based on the registered coupon information, screen data of coupon product page G1 as shown in FIG. 3 is generated and posted on coupon joint purchase site 12A in FIG. Publish and sell for a specific sales period.

  Here, the flow until the user purchases the joint purchase coupon and uses it at the store will be described along the flow of (R1) to (R7) in FIG.

  The coupon purchase user (consumer) 1b browses the coupon information posted on the coupon joint purchase site 12A from the user terminal 1, checks the service / product (R1), and selects the desired service / product ( R2). Then, the coupon purchase button provided on the coupon product page G1 of the selected service / product (in this example, “body care service”) is clicked (R3), and the purchase content displayed on the coupon purchase page 12 is displayed. After confirming, click “Purchase button”. At that time, if the number of conditions for establishing the joint purchase coupon is insufficient, the coupon purchase user 1b uses, for example, social media 3 such as FaceBook (registered trademark) or Twitter (registered trademark) to voluntarily advertise. Collect users who wish to purchase joint purchase coupons they purchase by (word-of-mouth in the network space 2 or writing to SNS).

  The coupon sales site 11A monitors whether or not the conditions for establishment of the joint purchase coupon are satisfied by the computer 13A. If it is determined that the conditions for establishment of the joint purchase coupon are satisfied, the purchase processing of the purchased joint purchase coupon is charged (R4). At the same time, coupon information (coupon coupon electronic data) is sent to coupon purchase user 1b by email M1 (R5).

  The coupon purchase user 1b receiving the email M1 prints the joint purchase coupon (R6) and uses it at the coupon issue store 1e (R7).

  In this way, in the conventional coupon joint purchase system 10A, information on the joint purchase coupon registered by the sales partner 1a is posted on the coupon joint purchase site 12A, and the coupon sale screen (illustrated in FIG. 3 is illustrated only during a specific sales period. The coupon purchase page sales process is executed through the coupon product page G1 screen), and the coupon sale end screen is displayed when the sales period ends or when the coupon is sold out. All are finished.

  That is, in the conventional coupon joint purchase system 10A, the coupon is sold only during the sales period. And it is a simple mechanism that a purchaser uses a coupon within the expiration date of the coupon.

Groupon Japan, “GROUPON”, [online], [Search February 8, 2012], Internet <URL: http://www.groupon.jp/>

  In the conventional system that performs the joint purchase coupon sales process described above, automation of the coupon sales process by a computer is realized.

However, sites dealing with joint purchase coupons have just appeared 3-4 years ago, and can still be said to be an immature system, and have various problems related to the mechanism of joint purchase coupons. Is the current situation. For example, it is considered that there are the following problems as a system problem depending on the mechanism of the joint purchase coupon.
(1) Problem in the mechanism that the announcement depends on the reviews of the coupon purchaser The first problem is that the announcement of the joint purchase coupon depends on the reviews of the coupon purchaser, and the group purchase coupon is promoted to many people.・ There is no effective technology for notification.

  The conventional system uses social media such as FaceBook (registered trademark) and Twitter (registered trademark) when gathering applicants for joint purchase coupons using Internet technology, but it depends on the user who wants to purchase coupons. The current situation depends only on voluntary advertising (writing on so-called “word-of-mouth sites” and “SNS (Social Networking Service) sites”).

  Therefore, in the conventional system, it is not possible to collect the necessary number of people, which is a condition for establishing a joint purchase coupon, and as a result, anyone who wants to purchase a coupon cannot obtain the joint purchase coupon In some cases, the coupon issuance store may not be able to obtain the effect of attracting customers. In addition, people who were not familiar with social media tended to give up from the beginning that they could not collect the number of people who could make a coupon, and wouldn't go out of the joint purchase coupon.

  To solve the above problems, promotion by general users other than those who wish to purchase coupons is effective. For example, when an introduced product is sold, an affiliate who pays an affiliate who is the introducer -It is possible to apply program technology.

  However, the conventional affiliate program does not cause problems when applied to a system that permanently sells products and services, but when applied to a system for joint purchase coupons with a limited sales period The following problems arise.

  When an affiliate has introduced information on a joint purchase coupon on a blog site or the like, a mismatch occurs between the introduced information and the actual coupon information. In other words, coupon information includes information related to the availability of purchase (pre-sale period, during sale period, sale end state, etc.) from moment to moment, but the information introduced by the affiliate is fixed. Inconsistency will occur.

  For example, on the affiliate's site, the coupon will continue to be announced even after the sales period has passed, or the coupon purchase applicant will attempt to purchase the coupon announced on the affiliate's site on the destination coupon joint purchase site However, it is considered that there is a problem that the coupon has already been sold out.

Therefore, even if a known affiliate program is applied to a conventional system in order to solve a problem when a joint purchase coupon is announced, there is a problem that another technical problem as described above occurs.
(2) Structural problems that are unlikely for a coupon user to become a repeater The second problem is that a conventional coupon joint purchase site only sells coupons during the sales period. However, no technology has been established to provide a service that makes customers want to visit the store many times.

  Co-purchase coupons have the advantage that coupon users will get cheaper prices for goods or services, but in the first place, it is because cheap coupons gathered because they are cheaper in the first place, it is said that regular products that are not cheap are announced. However, the reality is that the idea of being a repeater is difficult to be realized because it is difficult to be seen as attractive. Another problem is that customers who collect a large number of coupon purchase sites do not have an after-follow customer service system. For these reasons, effective repeater marketing is effective for coupon users. There is a current situation that cannot be supported.

Furthermore, since the store side does not have customer information of coupon users even if it attracts a large number of customers, it is a problem that it does not have a mechanism for raising coupon users to excellent fixed customers.
(3) Mechanism problems that risk breaking the relationship of trust with good customers so far The third problem is the congestion on the store side due to coupon users coming to the store, and services for existing good customers (regular customers) The technology to avoid the decline has not been established, and there is a risk of breaking the trust relationship with good customers.

  The joint purchase coupon has an advantage that a large amount of customers can be attracted for the store, but there is also a disadvantage that an adverse effect occurs for the store if customers come too much.

  For example, in the case of a joint purchase coupon that limits the area where it can be used, a large number of non-local spectators occupy the store with cheap coupons, local regular customers move away, At the end of the process, it is considered that there is a large risk of the adverse effect of not coming soon.

  This is a problem that occurs when joint purchase coupons are used to drop cheap coupon information for a short period of time across the entire social network.

As a specific example, for example, if the number of coupons issued by a small beauty salon in the region reaches 5,000 in a week and the number of reservations rushes, it is a beauty salon that can handle no more than 20 people a day and only 140 people a week. As expected, 5,000 people are impossible, and as a result, regular customers can no longer use them and have to leave other stores. And when the coupon usage period expires, they may leave like a locust that has devastated the fields, and it may happen that regular customers who can no longer use them will not return.
(4) Systematic problems that make it difficult to eliminate risks such as fraudulent listing, double price problems, etc. The fourth problem is that a joint purchase coupon is a limited-time coupon; In comparison, it is difficult to eliminate risks such as fraudulent listings and unfair double price display, and the conventional coupon joint purchase site does not have security measures to prevent such illegal activities on the system. is there.

  In the joint purchase coupon site, the “regular price / list price” and “discount price” are displayed to increase sales by making the product look cheap, but the “regular price” has never been sold.・ Illegal acts such as setting a “price” and pretending to be discounted are regularly practiced, and illegal listings such as completely different product contents are also a major problem.

  Unfortunately, the current business model of the joint purchase coupon site does not have a fundamental mechanism to eliminate these problems, and companies in the industry respond to product reviews at the time of exhibition with manpower of staff. The current situation is trying to maintain the market by doing so.

  As a method of suppressing the above problems using the Internet technology, generally, a method of publishing a review or evaluation by a third party on the Internet has been conventionally performed, but a person who is not an actual user. Another problem that fraudulent reviews and evaluations are mixed in, such as posting fraudulently for the purpose of raising the rating and stars, has been unable to prevent such fraud.

  The present invention has been made in view of the above-described problems, and an object of the present invention is to solve various problems caused by the mechanism of the joint purchase coupon and to provide a new function (electronic coupon) that has never existed before. The present invention is to provide an electronic commerce system having an affiliate program function for producing various status displays such as advance notice sales of a customer based on a time schedule. The “electronic coupon” referred to in the present invention means a coupon for a limited sale period that can be used for a specific product / service (a privilege such as a predetermined discount service including a joint purchase coupon) at an actual store or a virtual store on the Internet. Coupons that can be used).

  Specifically, the object of the present invention is to provide an effective means for advertising / notifying electronic coupons to many people, and to solve the problem of information inconsistency when the affiliate program technology is applied as the means. It is to provide a system that can be avoided. In addition, an object of the present invention is to provide a system that can provide a service that makes a coupon user want to visit the store many times, and that can avoid a decline in service for a good customer so far. is there. It is another object of the present invention to provide a system with security measures against illegal acts such as illegal listings and illegal double price display.

The present invention relates to a computer system that provides a service related to an electronic coupon, and the object of the present invention is as follows.
A server that executes a service related to an electronic coupon for a limited sale period that can be used for a specific product / service, a database that stores various types of information related to the provision of the service, and an electronic commerce site where the electronic coupon can be purchased The electronic commerce system includes the information on the public time schedule including the notice period and the sale period of the electronic coupon set through a GUI screen that displays the sale period of the electronic coupon in a selectable manner. Based on the information stored in the database and information on the publication time schedule, the screen of the coupon product page including the status display of the electronic coupon is published on the electronic commerce site, and the screen is displayed for the notice period and the sales period. A means for changing according to the progress and A script that automatically displays an introduction screen including the contents of the coupon product page on the notice media of the liaison and changes the introduction screen in conjunction with the change of the screen on the electronic commerce site side to the affiliate through the network Means for providing, means for executing sales processing of the electronic coupon based on the information of the disclosure time schedule, and processing for paying an affiliate reward to the affiliate when the electronic coupon is sold through the introduction screen And means for activating an after-following system that executes processing of an after-following service for the user purchasing the electronic coupon after the electronic coupon purchase fee is charged.

Furthermore, the above object of the present invention is to
The after-follow system has means for automatically setting a purchase user of the electronic coupon satisfying a predetermined condition as an excellent member of the store issuing the electronic coupon, and the server is based on the information on the release time schedule. , Having a means for executing a pre-sale process of the electronic coupon for the excellent member during the pre-sale period provided before the sales period,
The server, when the electronic coupon is a coupon providing a service with an expiration date to be used in a real store, the reservation desired date and time of the service designated by the user purchasing the electronic coupon through the reservation screen for the real store Having a reservation system that executes reservation processing of the actual store based on the information of
The reservation system includes means for setting a date or time zone in which reservation by a user who purchases the electronic coupon is not permitted from a terminal of the actual store through a reservation GUI screen;
The server switches the screen of the coupon product page corresponding to the sales period to a sales end screen based on the information of the disclosure time schedule, and displays a list of normal sales products in the electronic coupon issue store. Having means for displaying on the screen;
The after-follow system has means for publishing review information entered through a review writing screen only for users purchasing the electronic coupon on a network;
The after-follow system has means for distributing the e-mail magazine to the coupon purchase user registered as a member of the e-mail magazine issued by the electronic coupon issue store;
The server monitors the expiration date of the electronic coupon and activates a step mail with the coupon purchase user as a distribution destination when it is determined that the current date has passed the expiration date;
The server executes a service related to the electronic coupon through an electronic commerce site for each group grouped by category of the electronic coupon;
Are more effectively achieved by each.

  According to the present invention, it is possible to avoid the occurrence of inconsistency in information posted on electronic coupons (screen information that changes over time) between an electronic commerce site and another site such as an affiliate. become. In addition, the affiliator can publish the contents of the coupon product page on the electronic commerce site side on his / her site simply by embedding the script provided from the system side in his / her introduction page by copying and pasting.

  In addition, since advertising / notification, which previously relied solely on voluntary advertisements by coupon purchase applicants, becomes introduction announcements by profit-making affiliates for the purpose of referral rewards, the mobility of advertisements / notifications is greatly increased. Can be increased. Further, when the electronic coupon is a joint purchase coupon, there has been a tendency to give up that the coupon cannot be established by themselves, but according to the present invention, the trend can be eliminated.

  Furthermore, since the processing of the after-follow service (such as a service automatically set as an excellent member of a coupon issuing store) is executed for the coupon purchaser, the possibility that the coupon user becomes a repeater may be increased. it can.

  In addition, it is possible to alleviate the congestion on the store side when a large amount of customers are attracted by electronic coupons (for example, coupons whose usage period is limited) by providing an actual store reservation system for coupon purchasers. Can be avoided, and it is possible to avoid a decline in service for conventional customers.

  Furthermore, by making the review information only for coupon buyers (users) public on the network, it is possible to avoid fraudulent reviews and evaluations from being mixed in, as well as fraudulent listings by coupon issuers and unfair double prices. Illegal acts such as display can be suppressed.

It is a schematic diagram which shows the process outline | summary of the conventional coupon joint purchase system. It is a schematic diagram which shows an example of a general coupon information registration screen. It is a schematic diagram which shows an example of a general coupon goods screen. It is a schematic diagram which shows the process outline | summary of the electronic commerce system concerning this invention. It is a schematic diagram which shows an example of the GUI screen for reservation which concerns on this invention. It is a schematic time chart which shows the processing flow in the coupon sales site which concerns on this invention compared with the conventional processing flow. It is a schematic diagram which shows an example of the open time schedule setting screen which concerns on this invention. It is a flowchart for demonstrating the coupon sale process and control of a screen change which concern on this invention. It is a schematic diagram which shows an example of the screen transition of the coupon goods page in this invention. It is a figure for demonstrating the mechanism which displays a coupon goods page automatically on the site of an affiliate, etc. FIG. It is a figure for demonstrating the flow of the affiliate notification and coupon purchase linked | linked with the public time schedule. It is a schematic diagram for demonstrating the automatic production | generation script of the coupon goods page which concerns on this invention. It is a schematic diagram for demonstrating the automatic generation method of the link page which concerns on this invention. It is a schematic diagram for demonstrating the mechanism of the portal setting screen and participation offer by grouping based on this invention. It is a schematic diagram which shows the structure of the main database used for this invention. FIG. 16 is a partial diagram of FIG. 15.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

  The mechanism related to the affiliate program function that displays the electronic coupon sales status and the like based on the public time schedule described later can be used for all types of e-commerce that do not limit the type of network or transaction content. Then, the coupon sales system which provides the service which concerns on an electronic coupon is demonstrated as a main body. In addition, as mentioned above, the “electronic coupon” in the present invention means a coupon for a limited sales period that can be used for a specific product / service (a coupon that can be used for benefits such as a discount service). , The coupon is not limited to a “joint purchase coupon” in which a transaction (purchase) is established when the number of purchases reaches the specified number within the time limit (or the desired number of purchases within the time limit). In the following embodiment, a joint purchase coupon will be described as an example.

<< 1 >> Overall Configuration of the System of the Present Invention and Overview of Overall Processing FIG. 4 shows the overall configuration of an e-commerce system 10 (hereinafter referred to as “electronic commerce system”) according to the present invention with a conventional system 11A (see FIG. 1). It is the schematic diagram shown correspondingly, With reference to the figure, the outline | summary of a structure of the electronic commerce system 10 concerning this invention and the process outline | summary of the whole system are demonstrated. Note that the same components and the same processes as those of the conventional system are denoted by the same reference numerals, and description thereof is omitted or simplified.

  The electronic commerce system 10 according to the present invention is an information processing system operated and managed by an affiliate ASP (affiliate program service provider) in this example, and the electronic commerce system 10 includes an electronic coupon (hereinafter referred to as “joint purchase coupon”). Affiliate program function that produces various status displays such as advance notice of sale) based on the time schedule.

  4, the electronic commerce system 10 is a website as a portal site that provides an electronic commerce service including a service related to a joint purchase coupon (a coupon sales site 11 in FIG. 4 and a joint issued by each coupon issuing store 1e. An electronic commerce site including a coupon co-purchase site 12 on which information on the purchase coupon is posted), an electronic commerce processing server 13 that performs sales processing of the joint purchase coupon, processing of an affiliate program, and the like, And a database 14 for storing various types of information related to sales processing and after-follow service processing for coupon purchase users 1b.

  An electronic commerce processing server 13 (hereinafter abbreviated as “server”) in the electronic commerce system 10 is connected to a sales partner 1a, coupon purchase user 1b, general user 1c (word-of-mouth information by social media 3) via a network 2 such as the Internet. And other user terminals 1 (communication terminals such as PCs and portable terminals) owned by the affiliate 1d so as to be able to communicate with each other.

  In the present embodiment, processes indicated by reference numerals (A1) to (A9) in FIG. 4 are added as compared with the conventional system illustrated in FIG. 1, and hereinafter, in these processes (A1) to (A9) Processing will be described. The details will be described later with a specific example. Here, the processing of the server 13 in the processes (A1) to (A9) will be outlined.

<Process (A1)>
When the information on the joint purchase coupon is registered from the terminal 1 of the sales partner 1a through the registration screen (see the coupon information registration screen illustrated in FIG. 2), the server 13 displays a GUI (Graphical User Interface) screen for setting a public time schedule. The information of the public time schedule displayed on the display unit of the user terminal (in this example, the terminal 1 of the sales partner 1a) and set through the GUI screen is stored in the database 14.

  The GUI screen is a screen that displays a time limit, which is one of the conditions for establishing a coupon purchase, in a selectable manner. The public time schedule set through the GUI screen is schedule information indicating a notice period and a sales period of the joint purchase coupon, and according to the passage of time and the setting contents (necessity of advance sales, etc.). Used as control information for controlling changing processes. As will be described in detail later, in the present embodiment, the control of the screen change of the coupon product page G11 disclosed on the coupon joint purchase site 12 and the control of the screen change of the coupon product page G11A posted on the notification medium of the affiliate 1d. Is also executed based on the information of the public time schedule.

<Process (A2)>
When the public time schedule of the joint purchase coupon is registered, the server 13 automatically delivers an e-mail addressed to the e-mail address of each affiliater 1d, for example, for the affiliater 1d registered in advance as a target according to the public time schedule. The information of the joint purchase coupon is notified to each affiliate 1d by the e-mail.

<Process (A3)>
Affiliator 1d publishes coupon product page G11 on announcement media 4 (electronic media) used as advertising announcement means such as blogs, e-mail magazines, SNS (social networking sites), etc., and provides information on joint purchase coupons to be sold Advertise and notify general users.

<Process (A4)>
The server 13 controls the screen change (automatic switching of the notice screen, the sales screen, the sales end screen, etc.) of the coupon product page G11A posted on the electronic media 4 of the affiliator 1d based on the information of the disclosure time schedule.

  In the present embodiment, a script that automatically displays an introduction screen that includes information on a joint purchase coupon posted on the coupon joint purchase site 12 and that includes information for identifying the user is automatically generated and generated. Script providing means for providing the script to the user terminal is provided.

  In the present embodiment, the above script is used to change the screen information of the coupon product page G11A on the affiliator 1d side in conjunction with the screen change of the coupon product page G11 on the coupon joint purchase site 12 side.

<Process (A5)>
When the joint purchase coupon is purchased through the coupon product page G11A of the affiliator 1d, the server 13 automatically executes the accounting process of the process (R4) and stores the accounting information in the database 14, and thereafter Affiliate reward payment processing is automatically executed for the affiliater 1d who is the publisher of the coupon product page G11A.

<Process (A6)>
In the present embodiment, the electronic commerce system 10 includes a reservation system that performs a reservation process (a reservation process for service or product purchase) of a coupon issuing store 1e that can use a joint purchase coupon. After the coupon is purchased, the reservation system of the coupon issuing store 1e is activated.

  Here, a reservation system applied to the store 1e that provides the service illustrated in FIG. 3 will be described. The reservation system is an application system provided by the electronic commerce system 10, and the server 13 controls reservation processing.

  In the reservation system, after the billing process in the process (A5), the reservation of the store 1e as shown in FIGS. 5A and 5B is displayed on the display unit of the terminal 1 of the user 1b who purchased the joint purchase coupon. GUI screens G13 and G14 are displayed, and the reservation process is executed based on the information on the designated reservation desired date and time.

  Specifically, as information processing means of the reservation system, means for storing the reservation status for each date and time zone in the database 14 and the reservation status for each day of the current month on the calendar screen G13a as shown in FIG. Means for displaying, means for displaying the reservation status for each time zone clicked on the calendar screen 13a on the desired reservation time designation screen G13b as shown in FIG. 5B, and the free time indicated on the screen G13b Means for receiving a reservation for a desired time period selected by the coupon purchase user 1b from the band and storing the reservation information in the database 14 in association with the information of the coupon purchase user 1b. In the examples of FIGS. 5 (A) and 5 (B), a predetermined symbol is used so that a circle in the figure is “empty”, a cross × is “empty”, and a triangle Δ is “empty”. Indicates the availability.

  In a preferred embodiment, some of the service slots are left for regular customers as “no space”, and reservations for coupon purchase user 1b are received in that state. In other words, during the validity period of the joint purchase coupon, there is provided means for setting a date or time period during which the reservation by the coupon purchase user 1b is not permitted from the terminal of the store 1e through the reservation GUI screen, and service time for regular customers The reservation of the coupon purchase user 1b is accepted while leaving the band (or the sales time period of the product).

  By providing such a reservation system to the coupon issuing store 1e, it is possible to eliminate manual handling that requires a lot of labor, and to solve problems peculiar to joint purchase coupons. It becomes. In other words, it is possible to reduce temporary extreme congestion due to the visit of a user of a joint purchase coupon whose use period is limited, and to average the congestion in the store 1e, and to improve the existing excellent customers (regular customers) Service) can be avoided.

<Process (A7)>
In the present embodiment, the electronic commerce system 10 includes an after-follow system 13a that performs an after-follow process for the user 1b who has purchased the joint purchase coupon. When the joint purchase coupon is purchased, the server 13 The after follow system 13a is activated, and various service processes are executed as after follow processes.

  The above-described after-follow system 13a is a software system provided in the server 13. As a means for processing after-follow using a computer and Internet technology, for example, a coupon registered as a member of an e-mail magazine issued by the store 1e. The coupon purchase user 1b satisfying a predetermined condition, such as a mail magazine distribution means for executing a service for distributing a mail magazine to the purchase user 1b, and a coupon purchase user 1b registered as a member of the mail magazine, A member automatic setting means for executing a service automatically set as a member (a superior customer who can enjoy the pre-sale service described later), and review information entered by the coupon purchase user 1b through a review writing screen are disclosed on the network. Sir to It includes a review information public means to perform the scan, the. Programs for causing the computer to function as these means are stored in the storage unit of the server 13.

<Process (A8)>
After the joint purchase coupon is used in the coupon issue store 1e by the coupon purchase user 1b (after the process (R7)), the server 13 operates a step mail for after-following on the coupon purchase user 1b. Specifically, the expiration date included in the information of the joint purchase coupon registered in the database 14 is monitored, and the step mail is activated when it is determined that the current date has passed the expiration date.

  Here, “step mail” means a mail system that automatically distributes e-mails with different contents prepared in advance according to a distribution schedule. In the present embodiment, for example, the server 13 receives and stores various guide data and distribution schedules such as image data of a flyer advertisement and preferential ticket data from the terminal of the coupon issue store 1e (or sales partner 1a), According to the distribution schedule, the mail of the store 1e is automatically distributed to each coupon purchase user 1b.

<Process (A9)>
The review information disclosing means of the after-follow system 13a performs, for example, the following restriction process in order to avoid the fraudulent review and evaluation by a person who is not an actual user from being mixed.

  The review information disclosing means provides a review writing screen for a coupon user that allows only the coupon purchase user 1b to write, and receives the review information entered from the terminal 1 of the coupon purchase user 1b through the screen. At that time, whether or not it is a coupon purchase user 1b is determined based on the identity authentication information (user ID, password in this example) given when selling a joint purchase coupon, and if it is determined that the coupon purchase user 1b is not a coupon purchase user 1b , Deny access to the review screen. Moreover, when it determines with the coupon purchase user 1b, for example, it compares with the expiration date of the joint purchase coupon of review object, and the present date, and only when it determines with the present date having passed the expiration date of the joint purchase coupon, Allow review information to be entered.

  The review information is review information including any one of the store 1e using the joint purchase coupon, the product (or service), and the coupon itself (writing of review, selection information of evaluation values in a plurality of stages). In the review information disclosing means, the review information entered on the input screen from the terminal 1 of the coupon purchase user 1b is stored in the database 14 in association with the store ID or the like, and the review information for the store 1e or the product is jointly purchased. Posted on Site 12 (or other Web site).

<2> Main Control Based on Public Time Schedule Next, main control based on the public time schedule will be outlined with reference to FIG.

  FIG. 6 is a schematic time chart showing the processing flow in the coupon sales site 11 according to the present invention in comparison with the processing flow in the conventional coupon sales site 11A. FIG. 6 (A) shows the conventional processing flow. 6 (B) shows a processing flow in the present invention.

  In the conventional coupon joint purchase system 10A illustrated in FIG. 1, as shown in FIG. 6A, after the sales partner has posted the information on the joint purchase coupon on its own website or magazine, the specific coupon sales period T <b> 1 is displayed. During this period, the coupon product page G1 is posted on the coupon joint purchase site 12A, the sales process is executed, and the process is terminated when the period T1 ends (or when the coupon is sold out).

  On the other hand, the electronic commerce system 10 of the present invention, as shown in FIG. 6 (B), when the sales partner posts information on the joint purchase coupon to be sold (process P1 in FIG. 6 (B)). The information on the joint purchase coupon is disclosed to the affiliate at the start of the process (process P1), and the joint purchase coupon notification activity (process P2) by the affiliate can be started.

  Specifically, in the present embodiment, for example, at the time when the sales partner 1a completes the registration of the service / product and the registration of the disclosure time schedule in FIG. 4, for each affiliater 1d registered in advance as a target, E-mail is automatically distributed to the e-mail address, and the information on the joint purchase coupon is notified by the e-mail. As a result, information on joint purchase coupons to be sold is announced through the websites and mail magazines of each affiliate 1d, thereby realizing effective announcement development.

  Furthermore, in the present embodiment, a notice period T0 is provided before the sale period T1, and during the notice period T0, the sale notice information of the joint purchase coupon is posted on the coupon joint purchase site 12 (and the coupon sale site 11). (Process P3).

  Further, the server 13 follows the time schedule in which the notice period T0, the sale period T1, etc. are set, and the advance sale period (in this example, the sale period of the joint purchase coupon for general users) provided before the sale period T1 ( In this example, during the pre-sale period = the pre-sale period T0), the pre-sale process (process P3) of the joint purchase coupon for the excellent member is executed through the coupon sale notice screen.

  Further, in the conventional coupon joint purchase site 12A, after the sales period T1, the coupon sale end screen is displayed and the process is terminated, and the purchaser only uses the coupon within the expiration date T2 of the coupon. In the present embodiment, after the sales period T1, the server 13 executes a normal sales screen display process and a future coupon sales notice screen display process (process P5).

  Furthermore, after the expiration date T2 of the coupon (process P6), the ASP server operates the above-described after-following step mail for the purchaser of the joint purchase coupon (process P7: example of FIG. 4). Then, process A8).

  The server 13 according to the present invention also includes a “coupon sale notice screen”, “coupon sale screen”, “coupon sale end screen”, and “coupon sale” for joint purchase coupons posted on the coupon joint purchase site 12 and the affiliator 1d site. By controlling the screen switching of “Erase end screen”, the information that the affiliator 1d introduced information on the joint purchase coupon on the blog site and the actual coupon information posted on the coupon joint purchase site 12 (preliminary status and purchase) (Information including status display such as (sales) status and end status) is prevented from occurring.

<< 3 >> Setting Contents of Public Time Schedule Here, the setting contents of the public time schedule according to the present invention will be described with a specific example.

  When the sales partner 1a sets the public time schedule, the notice period of the joint purchase coupon, the sales period, etc. are set through the public time schedule setting screen provided by the server 13.

  FIG. 7 is a schematic diagram illustrating an example of a configuration of a joint purchase coupon public time schedule setting screen (GUI screen). The control of the processing flow in FIG. 6B described above is performed based on the schedule information set through the public time schedule setting screen G15 as shown in FIG.

  As shown in FIG. 7, the public time schedule setting screen G15 includes, for example, a check column for “execution of notice period” (a field for selecting whether or not to provide the notice period T0 shown in FIG. 6B). , “Notification start date / time” designation field, “Pre-sale execution” check field (a column for selecting whether or not to perform pre-sale), “Sales start date / time” and “Sales end date / time” A designation field (a field for designating a sales start date and time and a sales end date and time in the sales period T1 (sales body part) shown in FIG. 6B), and a designation field (after the sales period ends) A field for specifying how long the screen will be released), a “normal sale execution” check field (a field for selecting whether or not to display a list of normal sale products on the coupon sale end screen), and “ Step Mail "check box ( A column) for selecting whether to run the steps mail lid over follow, are provided.

  Note that the time limit, which is one of the conditions for establishing a transaction, is “time limit = notice period T0 + sales period T1, off” if the above-mentioned “advance sales” check box is on (execution “required”). If there is, the time limit is equal to the sales period T1.

  The server 13 generates a public time schedule of the joint purchase coupon of the store 1e registered by the sales partner 1a based on the information set through the public time schedule setting screen G15, and the generated public time schedule is The data is stored in the database 14 in association with the ID of a product / service that can be used for the joint purchase coupon.

<< 4 >> Control of Sales Process and Screen Change Using Public Time Schedule Next, referring to the flowchart of FIG. 8, the joint purchase coupon sales process and the coupon product page G11 screen change using the above public time schedule The control will be described.

  The server 13 includes a control module (hereinafter referred to as “control means”) that controls processing that changes with the passage of time, and the control means is provided at predetermined intervals by interruption of a timer that measures the server operating time. It is activated (for example, every minute).

  In the control means, it is determined whether or not the notice period T0 of the joint purchase coupon is set in the public time schedule, and when it is determined that the notice period T0 is set, the current date and notice of the public time schedule start The date and time are compared to determine whether or not the current date and time has reached the notice start date and time (step S11). If it is determined that the notice start date and time has been reached, the notice period process of the joint purchase coupon (the notice screen display process of the coupon product page G11) is executed (step S12), and the pre-sale is performed on the release time schedule ( It is determined whether or not (required) is selected (step S13). When advance sale execution is selected, the notice period T1 set in the public time schedule is regarded as the advance sale period, the notice screen of the coupon product page G11 is switched to the advance sale screen, and the notice period T1 is set. Meanwhile, a pre-sale process is executed for the excellent member of the joint purchase coupon (step S14).

  On the other hand, if it is determined in step S11 that the advance notice period has not been set, or if the advance notice period has been determined to end (in this example, it has been determined that the sales start date set in the public time schedule has been reached). ), The control means compares the current date and time with the sales period (the period from the sales start date to the sales end date) set in the release time schedule, and determines whether or not the current date is within the sales period. (Step S15). And when it determines with it being within a sales period, a sales period process (joint purchase coupon general sales process) is performed. At that time, at the time of the sales start date and time, a process of switching the screen of the coupon product page G11 from the coupon sales notice screen to the coupon sales screen is executed (step S16).

  Subsequently, the control means determines whether or not the sale of the joint purchase coupon has ended (for example, whether or not the number of applicants for purchase has reached the maximum number of people within the preceding sales period or the sales period, or the sales period has ended) Whether or not) (step S17), and if it is determined that the sale has ended, a sales end process is executed. As the sales end processing, for example, when the screen of the coupon product page G11 is switched from the coupon sales screen to the coupon sales end screen, or when the regular sales execution (required) is set in the public time schedule, Display processing of list, display processing of future coupon sale notice information, data transmission of joint purchase coupon by mail transmission to each coupon purchase user 1b (or downloading to terminal) when the conditions for establishment of joint purchase coupon are satisfied Processing, billing settlement processing for the coupon purchase user 1b, payment processing for the affiliate fee, etc. are executed (step S18).

  Subsequently, the control means determines whether or not normal sales execution is specified in the public time schedule (step S19), and when it is determined that normal sales execution is specified, the store (actual store or A process of placing a list of normally sold products sold in the virtual store on the coupon sales end screen is executed (step S20).

  On the other hand, if it is determined in step S17 that the sale of the joint purchase coupon has ended, the control means compares the end screen deletion date and time set in the public time schedule with the current date and time to determine the current date and time. Is determined whether or not the end screen deletion date / time has been reached (step S21). If it is determined that the end screen deletion date / time has been reached, screen end processing (coupon sale end screen deletion processing) is executed (step S22). ).

  Subsequently, the control means determines whether or not step mail operation is specified in the disclosure time schedule (step S23). If it is determined that the step mail is specified, the step mail for after-following is operated. The process is executed (step S24), and the timer interrupt process is terminated.

<< 5 >> Screen transition of coupon product page screen Next, screen transition of the coupon product page screen will be described with a specific example.

  FIGS. 9A to 9C are schematic diagrams showing an example of screen transition of the coupon product page G11 posted on the coupon joint purchase site 12. Here, the “body care service” illustrated in FIG. The coupon product page G1 is a display example.

  A screen G11 (a) shown in FIG. 9 (A) is an example of a coupon product page screen displayed in the advance sales period (T0) for excellent members, and a screen G11 (b) shown in FIG. 9 (B) is for the general public. An example of a coupon product page screen displayed in the sales period (T1), a screen G11 (c) shown in FIG. 9C, is displayed during a predetermined period after the end of general sales (from expiration date (T3) to screen deletion). One example of the displayed coupon product page screen is shown.

  In the conventional system, during the sales period of the joint purchase coupon, the screen of the coupon product page G1 illustrated in FIG. 3 (the screen corresponding to the screen G11 (b) in FIG. 9B) is displayed on the coupon joint purchase site. In the system according to the present invention, the screen G11 (a) in FIG. 9 (A) → the screen G11 in FIG. 9 (B) is displayed in accordance with the disclosure time schedule. (B) → Transition to screen G11 (c) in FIG. 9 (C).

  As shown in the screen G11 (a) in FIG. 9A, in this example, a pre-sale period (T0) for excellent members is provided before the general sales period (T1), and the pre-sale period (T0) In the meantime, “advanced sales for priority members” is implemented for excellent members (for example, the coupon purchase user 1b set as an excellent member by the above-mentioned automatic automatic member setting means). In the pre-sale period (T0) for high-quality members, “priority members” are preferentially treated at a lower price or a special price than the general price. In this example, a special service is provided to the preceding member at a “preferred preferential price” with a setting lower than the general price.

  In the general sales period (T1) in FIG. 9B, a screen G11 (b) similar to the “general sales period” of the conventional coupon joint purchase site is displayed. At this point, “pre-sale for priority members” has been completed.

  The screen G11 (c) in FIG. 9C is a screen displayed when the “general sales period” ends.

  Here, a specific example is demonstrated and demonstrated about the display content of a coupon goods page.

  As shown in the example of FIG. 9B, the coupon product page screen G11 includes, for example, a first display region G1a that displays fixed information indicating the service / product content of the joint purchase coupon, and the period. There are provided a second display area G1b for displaying variable information whose contents change, a third display area G1c for displaying variable information regarding the conditions for establishing the joint purchase coupon, and a purchase button G1d.

  Then, based on the information registered through the coupon information registration screen (see FIG. 2), the first display area G1a includes, for example, a “region” indicating a store opening region of the coupon-usable store and a coupon-usable store. "Sales partner name" to be displayed, "Title" of the service / product targeted for coupon use, "Image photo (photo image)" of the service / product, and "Explanation" indicating the contents of the service / product are displayed. The On the other hand, price information such as “purchase price”, “list price (equivalent amount)”, “discount rate”, “discount amount”, etc. of the joint purchase coupon is displayed in the second display area G1b, and in the third display area G1c. Displays information on coupon formation factors such as the remaining coupon purchase time and the number of coupon purchases at the present time.

  In the present embodiment, as shown in the example of FIG. 9A in the advance sales period (T0) for excellent members, the second display area G1b and the third display area G1c are good members of joint purchase coupons. Is displayed together with general price information G1e. The “general price” mentioned here is a discount price during the general sales period of the joint purchase coupon, and the “preferential price” is a discount price for an excellent member (or a predetermined price) set lower than the general price. General price with special benefits. If “Pre-sale implementation (required)” is not set in the public time schedule, a notice period (T0) screen is displayed. The display content at that time is the same as that on the screen G11 (b) in the general sales period (T1), but the purchase button 11d is not displayed (or cannot be operated), for example.

  When the general sales period (T1) is reached, the screen is switched to the screen G11 (b) in FIG. 9B. During the sales period (T1), the price information of the preferential price is not displayed, and only the price information of the general price is displayed.

  Thereafter, when the sales in the general sales period (T1) is ended, the screen is switched to the sales end screen G11 (c) in FIG. 9C. In the sale end screen G11 (c), the purchase button G1d is changed to the “end of sale” notation G1e as in the past, but in the present embodiment, a normal sale product sold at the coupon issue store 1d is displayed. The list G1f is displayed at the bottom of the sales end screen G11 (c). As a result, compared to a conventional system that only sells coupons on the coupon joint purchase site, the coupon product page provides an effect that can contribute to strengthening the sales of the coupon issuing store 1e, and an effect to become a repeater to the coupon purchaser. On the screen G11.

<< 6 >> Mechanism for automatically displaying coupon product pages on other websites Next, a mechanism for automatically displaying coupon product pages on other websites (for example, the site of the affiliate 1d and the site of the sales partner 1a) will be described.

  The coupon product page G <b> 11 is generated based on information on the joint purchase coupon registered in the coupon sales site 11 and is posted on the coupon joint purchase site 12. The posting procedure is the same as before, but the server 13 according to the present invention changed the screen of the coupon product page G11 based on the information of the disclosure time schedule and was posted on other sites as described above. The screen of the coupon product page G11A is changed.

  FIG. 10 shows an example in which the coupon product pages G11B, G11, and G11A having the same contents are automatically displayed on the sales partner site 1A, the coupon joint purchase site 12 in the coupon sales site 11, and the affiliate site 1D, respectively. .

  For example, when the display content of the coupon product page G11 on the coupon joint purchase site 12 changes as in the example of FIGS. 9A to 9C described above, the coupon product page G11A of the affiliate site 1D is linked to the change. And the display content of the sales partner site 1A automatically change.

<< 7 >> Affiliate Announcement and Coupon Purchase Flow Linked to Public Time Schedule Next, the flow from purchase of the coupon product page G11A posted on the affiliate site 1D to payment of the affiliate reward will be described with reference to FIG. To do.

  The display content of the coupon product page G11A displayed on the affiliate site 1D in FIG. 11 is controlled according to the disclosure time schedule. When the purchase user 1b visits the affiliate site 1D, a screen corresponding to that point (for example, FIG. 9). Any one of the screens G11 (a) to G11 (c) illustrated) is displayed on the terminal 1 side.

  For example, a URL link (guide link to the coupon purchase page 12) including an affiliate ID for specifying the affiliate 1d is pasted on the coupon product page G11A introduced by the affiliate 1d, and the coupon product page G11A is pasted on the coupon product page G11A. When the purchase user 1b clicks on the provided coupon product image, a purchase screen (coupon purchase page G12 in FIG. 4) is sent via the server 13 of the coupon sales site 11 that is the first access destination set in the guide link. Migrate to When a purchase button provided on the purchase screen is pressed, the server 13 controls the corresponding process according to the public time schedule.

  For example, in the advance sales period for good members (T0), the server 13 determines whether or not the purchasing user 1b as the access source is a good member based on the personal authentication information, and purchases only when it is determined as a good member. Allow. Then, the computer checks whether or not the conditions for establishment of the joint purchase coupon are satisfied. If it is determined that the conditions for establishment are satisfied, the billing process for the purchased joint purchase coupon is executed and the coupon information is sent to the purchase user 1b. Send by e-mail M1 (or download to the storage unit of the terminal 1). Thereby, the purchase of the joint purchase coupon of the purchase user 1b is completed. At that time, the server 13 executes product purchase notification / recording processing (coupon purchase information recording, reward generation notification processing to the affiliate 1d), and joint purchase based on the charging information recorded in the database 14 and the like. Coupon settlement processing is executed via the settlement system 15.

<< 8 >> Affiliator Page Automatic Generation Script Next, a script for automatically generating a coupon product page for the affiliate 1d will be described with a specific example. Since the same applies to the sales partner 1a, the description of the script for the sales partner 1a is omitted.

  FIG. 12 is an example of an affiliator automatic generation script screen (blog part version), and shows a screen G16 of a page for automatically generating a script for pasting a blog part on the blog or the like of the affiliator 1d. In this example, a screen G16 as shown in FIG. 12 is displayed on the terminal of the affiliator 1d, and the script G16a is urged to be pasted on the electronic media 4 (such as a web page of a blog site) on the affiliator side.

  Then, the content of the coupon product page G11 of the coupon joint purchase site 12 or the required items for purchasing the coupon is displayed by the affiliator 1d copying and pasting the displayed script G16a to the screen of the affiliator 1d. I try to do it.

  The displayed contents are automatically switched in four stages of “notice screen”, “sales period”, “sales end”, and “end screen erase” by display control based on the disclosure time schedule.

  The script G16a is a script 16a automatically generated for the access source affiliator 1d by the script providing means, and includes the URL and the script name of the coupon sales site 11 as the script information. In this example, introducer information is incorporated into the script name. As a result, the affiliate ID is visible so that the user who wants to purchase does not think that an affiliate reward is generated.

  FIGS. 13A and 13B show an example of the affiliate / link page automatic generation screen (G17, G17a).

  In the screen automatically displayed by the link, “header” and “footer” can be set as shown in FIG. 13A (if not set, a standard header / footer is displayed). Then, when the “Generate” button in FIG. 13A is clicked, the link page automatic generation means displays a screen G17a as shown in FIG. 13B and displays the screen G17a to the electronic media 4 on the affiliate side. The script G16b is prompted to be pasted. The script G16b in this example includes the URL of the coupon sales site 11 and the link page name as script information. Further, in this example, the coupon product page G11A in which the affiliate ID is incorporated is automatically displayed only by attaching a link to the blog or the like of the affiliate 1d. As described above, the display contents are automatically switched in four stages of “notice screen”, “sales period”, “sales end”, and “end screen erasure” by display control based on the disclosure time schedule.

<< 9 >> About the portal function that automatically constructs a group-by-group coupon joint purchase site In the embodiment described above, the case where it is applied to a coupon used in a store has been described as an example, but the electronic commerce system 10 according to the present invention is Coupons used in various places other than stores can be targeted.

  Co-purchased coupons are also sold for participating events such as business events and seminars, live performances of musicians, talents, entertainers, etc. When applying to those coupons, "stores" should be "musicians and talents" By replacing the excellent member (in the embodiment described above, for example, the user who became a mail magazine member of the store) with the fan club member, the coupon joint purchase site 12 for the coupon can be provided.

  The coupon sales site 11 illustrated in FIG. 4 is a website as a portal site that provides a service related to a joint purchase coupon. For example, the coupon sales site 11 can be jointly managed through a portal site including a coupon joint purchase site for each group grouped by category. It is preferable that the server 13 has a function of executing a service related to a purchase coupon, and the portal site for each group is operated and managed by one management site (in this example, the coupon sales site 11).

  The category to be grouped (coupon applicable genre) is a category classified according to purpose or purpose, such as merchandise sales, music, electronic books, event / tickets, correspondence education, various support / donations, and the like.

  In the present embodiment, the date, category, and region are specified on a map, and as a nationwide portal site, for example, a portal site that supports talent, musicians or their reserves, or a specific sport such as soccer is supported. It provides portal functions that automatically build various portal sites, such as portal sites and portal sites that support politicians.

  A portal function for automatically constructing such a portal site for each group will be described. In addition, since the process of the service which concerns on a joint purchase coupon is the same, description is abbreviate | omitted.

  14A to 14C are schematic diagrams for explaining the portal setting screen by grouping and the mechanism of the participation offer.

  If the producer registrant wants to use the portal function, he / she will operate and manage the electronic commerce system 10 by filling in the name, purpose / purpose, description, participation conditions, etc. on the portal application screen G18 shown in FIG. The ASP (application service provider) side performs examination, and the server 13 delivers a pass mail if it passes and a fail mail if it fails.

  In the case of acceptance, the product search page of the coupon sales site 11 provided by the server 13 searches for a product suitable for the purpose of the portal and displays it in a list, and the server 13 delivers an email of an offer to participate in the portal to the corresponding person. The seller who received the offer mail examines the contents and displays an intention to participate or not participate. The server 13 of the coupon sales site 11 that has received the intention to participate reads the product from the database 14 and portal sites corresponding to the genre grouped according to the purpose and purpose (Web including the coupon joint purchase site 12). Automatically posted on the site.

<< 10 >> Main Database Structure Used in the Present Invention Next, the structure of the database 14 used in the present invention will be described by showing a specific example for each type.

  15 and 16 are schematic diagrams showing the structure of main databases used in the present invention. The information stored in each DB (database) is as shown in FIGS. 15 and 16, and the details of those information will not be described.

  As shown in FIG. 15, the electronic commerce system 10 according to the present invention includes a “seller DB (14a)” that stores information of a seller (coupon issuing store 1e) and an “affiliate DB” that stores information of an affiliate 1d. (14b) ”,“ Media DB (14c) ”for storing information for specifying the notification media (electronic media 4 such as a blog) of the affiliator 1d on which the coupon product page is posted, and the coupon purchase user "Purchaser DB (14d)" that stores information of 1b, "Producer DB (14e)" that stores information on producers of group-specific portal sites, and products (services) for which joint purchase coupons are used "Product DB (14f)" that stores information and "Transact" that stores information on transactions that generate affiliate rewards ® and down DB (14g) ", it is equipped with a.

  Further, as shown in FIG. 16, “reward deposit DB (14h)” for storing information related to billing / settlement of sales paid to the seller, and billing / settlement of remuneration fee to be paid to affiliates. “Reward Payment DB (14i)” for storing information, “Producer Reward DB (14j)” for storing information related to billing / settlement of remuneration fees to be paid to producers, “Portal for storing portal application information, etc.” “Setting DB (14k)”, “Portal Participation DB (14l)” for storing information on portal participants, and “Public Time” for storing information on the public time schedule set through the screen G15 as illustrated in FIG. Schedule DB (14m) ".

  Note that “2Tia” in FIG. 15 means “introducer” in the “2 tier” system. The “2 Tier” system means that, for example, someone else introduced the product data introduced on the introduction site 4 of the affiliate 1d on their introduction site 4 ′, and the visitor of the introduction site 4 ′ purchased the coupon jointly. When the coupon is purchased after being guided to the site 12, a part of the sales is paid as a separate margin to the first introducer who contributes indirectly (the organizer of the parent introduction site 4). In this case, the “introducer (first introducer)” is called “2Tia”.

  The server 13 of the electronic commerce system according to the present invention is configured to execute each of the processes described above using the database as described above.

  In the above-described embodiment, a coupon used in a predetermined place such as a real store has been described as an example. However, a coupon used in a virtual store on a network may be used. Moreover, although the case where the coupon was used by printing on a paper medium was described as an example, the coupon is also applied to a case where a coupon stored in an information storage medium such as a storage unit of a portable terminal is displayed on the display unit. be able to.

1a Sales partner (company / store)
1b Coupon purchase user (consumer)
1c General user (Reviewer)
1d Affiliator (introducer)
1e Coupon issuing store 1 User terminal 2 Network 3 Social media 4 Electronic media (Affiliator's advertising announcement means)
10 Electronic Commerce System 11 Coupon Sales Site 12 Coupon Joint Purchase Site 13 Server (Coupon Service Processing Server)
13a After-follow system 14 Database 15 Settlement system G11, G11A Coupon product page (Web screen)
G12 Coupon purchase page (Web screen)
G13 Reservation status display screen G14 Reservation desired date and time designation page (Web screen)
G15 Release time schedule setting screen G16 Affiliator automatic generation script screen G16a Affiliator page automatic generation script G17, G17a Affiliator / link page automatic generation screen G18 Portal application screen G19 Portal product search page (Web screen)
G20 Product search list display screen G21 Portal content display screen M1 Coupon issue mail

Claims (9)

A server that executes a service related to an electronic coupon for a limited sale period that can be used for a specific product / service, a database that stores various types of information related to the provision of the service, and an electronic commerce site where the electronic coupon can be purchased , Including an electronic commerce system,
The server
Means for storing in the database information on a public time schedule including a notice period and a sale period of the electronic coupon set through a GUI screen that displays the sale period of the electronic coupon in a selectable manner;
Based on the information on the publication time schedule, a means for publishing a screen of a coupon product page including a status display of the electronic coupon to the electronic commerce site and changing the screen according to the advance notice period and the sales period. When,
A script for automatically displaying an introduction screen including the contents of the coupon product page on an announcement media of an affiliate who introduces the electronic coupon, and a script for changing the introduction screen in conjunction with the change of the screen on the electronic commerce site side Means for providing to the affiliate through a network;
Means for executing a sales process of the electronic coupon based on the information of the public time schedule;
Means for executing an affiliate reward payment process for the affiliate when the electronic coupon is sold through the introduction screen;
Means for activating an after-following system for executing processing of an after-following service for the user purchasing the electronic coupon after the billing processing of the purchase fee of the electronic coupon;
An electronic commerce system comprising: The after-follow system has means for automatically setting a purchase user of the electronic coupon satisfying a predetermined condition as an excellent member of the store issuing the electronic coupon, and the server is based on the information on the release time schedule. 2. The electronic commerce system according to claim 1, further comprising means for executing a pre-sale process of the electronic coupon for the excellent member during a pre-sale period provided before the sales period. The server, when the electronic coupon is a coupon providing a service with an expiration date to be used in a real store, the reservation desired date and time of the service designated by the user purchasing the electronic coupon through the reservation screen for the real store 3. The electronic commerce system according to claim 1, further comprising a reservation system that executes reservation processing for the actual store based on the information. The said reservation system has a means to set through the GUI screen for reservation from the terminal of the said real store the day or time zone which does not permit the reservation by the purchasing user of the said electronic coupon. Electronic commerce system. The server switches the screen of the coupon product page corresponding to the sales period to a sales end screen based on the information of the disclosure time schedule, and displays a list of normal sales products in the electronic coupon issue store. 5. The electronic commerce system according to claim 1, further comprising means for displaying on a screen. 6. The after-follow system includes means for publishing review information entered through a review writing screen for only a user who purchased the electronic coupon on a network. Electronic commerce system as described in. The said after-follow system has a means to distribute the said mail magazine with respect to the said coupon purchase user registered as a member of the mail magazine which the issue store of the said electronic coupon issues. The electronic commerce system described in Crab. The server monitors an expiration date of the electronic coupon, and activates a step mail with the coupon purchase user as a distribution destination when it is determined that the current date and time has passed the expiration date. The electronic commerce system in any one of thru | or 7. 9. The electronic commerce system according to claim 1, wherein the server executes a service related to the electronic coupon through an electronic commerce site for each group grouped by category of the electronic coupon.