JP2012018591A - Affiliate system for entrusting and substituting all processes including settlement from virtual shop with members - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an affiliate system for entrusting and substituting all processes including settlement from a virtual shop with members.SOLUTION: An affiliate system including a client management system, an article management system, a settlement system, an affiliater sale management system, a sales management system, and a remittance management system. The client management system collectively inputs, stores and manages member data of a host of a virtual shop. The article management system inputs, stores and manages data of articles to be sold in the virtual shop. The settlement system executes credit card settlement processing with the price of an article sold in the virtual shop and a membership fee as objects. The affiliater sale management system has a means for providing article information to an introducer of an article and guiding to a selling page of the virtual shop via a guide link in that article information. The sales management system records, in sales ledger data settlement information of the article and the membership fee settled via the settlement system and commission information for the introducer. The remittance management system executes processing for automatically calculating the total sales amount and the total commission amount during a predetermined period of time on the basis of the sales ledger data and automatically remitting the amounts to an account of the host and an account of the introducer.

Description

  The present invention relates to a computer system that entrusts a series of operations related to the operation and management of a virtual store having members, and in particular, can provide a consignment agency service that functions fully fully automatically as a virtual store having an affiliate advertisement function. Related to a simple computer system.

  In recent years, an affiliate program (also referred to as an associate program) has attracted attention as a new advertising technique, and a product sales system using the advertising technique has been realized by the present applicant (for example, see Non-Patent Document 1). ).

  An affiliate program is a performance-reward-type advertisement distribution method in which an advertisement fee is paid to an affiliate only after the user generates some transaction (such as purchase of a product, filling in a questionnaire, member registration, etc.) with a browser. In the affiliate program, an individual or corporate Web site or e-mail magazine operator places an advertiser's (merchant) advertisement on his / her site, and the EC ( Electronic Commerce) is trying to guide the site. When a guided visitor proceeds to an EC site via an advertisement and achieves purchase of a service or a product, application for a member, etc., a performance reward to the guiding site is generated.

In order to implement an affiliate program, for example, the merchant site viewed by the user is identified, and information until the browser finally generates an event related to the transaction (product purchase instruction, questionnaire entry, member registration instruction, etc.) It is necessary to execute processing for tracking (tracking) the distribution channel. Cookies are used for such tracking processing. For example, tracking information (affiliate ID URL) is incorporated into a URL that is linked to a seller's site, and a success fee for the affiliate is calculated using the information (for example, Patent Document 1). reference)
By the way, organizers (business owners) who have many members or students, such as various educational courses, language classes, cram schools, etc., have received membership fees from the members and teaching material costs for teaching materials used at the educational institution (books, videos, If the organizer wishes to collect the monthly fee for the purchase of teaching materials sold in the form of download sales such as voice or online mail order sales), the organizer must set up a credit card company payment account. Need to get.

  However, in order to use credit card payments for admission fees, teaching materials fees, monthly fees, etc. in the business, the credit card company determines that there is a high risk of saying “(service name) service payment”. It is generally the case that the screening fee is set to be as high as 50% to 2 times higher than the normal payment because it is a high-risk payment even if it can be used. It is.

  In such a case, if the creditworthiness of the organizer does not reach a level that can pass the credit card company's examination, the organizer will of course not be able to use credit card payment. Even if it can be used, if the settlement fee is high, the profit of the business will be squeezed, and the organizer's business operation will be greatly affected.

  In the case of small and medium-sized enterprises or individual businesses, the credit card settlement is not reached at the level that passes the examination, and in most cases credit card settlement cannot be used in such businesses. Currently, credit card payments cannot be used.

  If small and medium-sized enterprises or private businesses cannot use credit card payment in the business, they can only use bank transfer or automatic bank account withdrawal. The current situation is that business operations are always carried out with the risk of losing a member who has become a member because the fee is low and generally about 20-30% cannot be collected.

InfoCart Co., Ltd. “Affiliate Integrated ASP Info Cart from Beginners to ...” [online], [Search July 7, 2010], <URL: http: //www.infocart .jp />

JP 2006-113848 A

  As mentioned above, in the case of small and medium-sized enterprises or individual businesses, etc., it has not reached a level that passes the credit card settlement examination for the business, and in most cases credit card settlement cannot be used in the business, etc. At present, credit card payments cannot be used except by medium-sized major companies.

  If small and medium-sized enterprises or private businesses can use credit card payment, the collection rate of membership fees etc. will improve dramatically, and in principle, almost 100% can be collected. Since the profit rate is improved by the collection rate of 20-30% that has been lost, the management status of the organizer who operates the business is dramatically improved.

  The present invention has been made in the circumstances as described above, and the object of the present invention is to entrust all processing including settlement from a virtual store having a member, and to complete all as a virtual store having an affiliate advertisement function. The object is to provide an affiliate system (consignment agency system) capable of providing an automatically functioning service.

  Specifically, the object of the present invention is to enable the use of credit card payments for small and medium-sized businesses and individual businesses that cannot use credit card payments, and to activate the business by utilizing an affiliate sales system. In order to increase sales, we will provide an affiliate system (consignment agency system) that can contribute to the Japanese economy by improving the management status of small and medium-sized enterprises and private businesses that account for more than 90% of Japanese businesses. is there.

The present invention relates to an affiliate system including a consignment agency system that entrusts a series of operations relating to the operation and management of a virtual store having a member, and the object of the present invention is as follows.
A customer management system having means for collectively inputting the organizer's member data from the organizer's terminal of the virtual store to the proxy processing system and storing and managing it as member data to be settled; and from the organizer's terminal, the virtual A product management system having means for inputting data of products sold at a store, storing and managing the data as product management data, a product price of a product sold at the virtual store, a membership fee and a monthly fee for the member to be settled A payment system having means for executing a credit card payment process for the membership fee including, means for providing product information registered in the product management data to an introducer who introduces the product on its own site, And means for guiding to the sales page of the virtual store through a guide link embedded in the product information on the introduction page of the introducer. Affiliator sales management system, and the product price settled through the settlement system and the settlement information of the membership fee are automatically recorded and managed in sales ledger data, and for the introducer of the product sold through the guide link A sales management system having means for automatically recording and managing remuneration information in the sales ledger data; and a total sales and remuneration in a predetermined period based on the settlement information and the remuneration information recorded in the sales ledger data; And a transfer management system having means for executing a transfer process for automatically transferring the account to the organizer's account and the introducer's account, respectively.

Furthermore, the above object of the present invention is to
The sales management system further comprises means for generating financial statement data based on the sales ledger data, and means for outputting the financial statement data in response to a request from the organizer's terminal;
The payment target member includes a student of an education course, a language classroom, or a learning school managed by the organizer of the virtual store, and the membership fee includes a teaching material fee of a teaching material used in the educational institution;
The teaching materials include electronic teaching materials provided in the form of download sales at the virtual store;
The transfer management system automatically calculates and determines the total sales amount and the total compensation amount on the closing date specified every month, and executes the transfer process on the transfer designated date after the closing date,
The customer management system displays on the terminal side of the organizer a customer management screen on which the member data to be settled can be viewed, and the settlement based on the entrance / exit information entered through the customer management screen. Having means for updating the target member data;
The agency processing system is communicably connected to a card company system and a bank account transfer farm banking system via a network, and the payment system automatically processes the credit card payment through the card company system. And the transfer management system automatically executes the transfer process through the bank account transfer farm banking system,
Are more effectively achieved by each.

  According to the present invention, since the proxy processing system executes the credit card settlement process, it is not necessary for the organizer of the virtual store to acquire and maintain the credit card settlement account by himself / herself. In addition, even for small and medium-sized businesses and individual businesses that cannot acquire a credit card settlement account due to lack of credit, credit card settlement can be used to collect membership fees and the like.

  As a result, the collection rate of membership fees, etc. has improved dramatically. In principle, almost 100% can be collected, and the collection rate of 20-30% that has been lost (described in [Background Art]). As the rate of return increases by about 20-30%, the management status of the organizer who operates the business is dramatically improved.

  In addition, since it is possible to provide a service that functions fully automatically as a virtual store having an affiliate advertisement function, there is almost no work burden on the business operation of the organizer, and the burden of expenses is reduced. Further, since the sales ledger management is automatically performed on the consignment agency system side, there is no need to create and maintain the sales ledger.

It is a schematic diagram for demonstrating the outline | summary of the consignment agency system which concerns on this invention. It is a block diagram which shows the whole structure of the affiliate system which concerns on this invention. It is a block diagram which shows an example of a structure of each management system with which a trust agency system is provided. It is a schematic diagram for demonstrating the process of a customer management system. It is a schematic diagram for demonstrating the process of a merchandise management system. It is a schematic diagram for demonstrating the process of a sales management system. It is a schematic diagram for demonstrating the process of an affiliator sales management system. It is a schematic diagram for demonstrating the flow of an affiliate sales process. It is a schematic diagram for demonstrating the process of a transfer management system. It is a schematic diagram for comparing and explaining the mechanism of a conventional virtual store and the mechanism of the present invention.

  Hereinafter, preferred embodiments of the present invention will be described in the following order with reference to the drawings.

1. 1. Outline of a consignment agency system according to the present invention 2. Main structure of the consignment agency system Flow of billing settlement processing in the consignment agency system 4. 4. Overall configuration of affiliate system Main processing in the consignment agency system 5-1. Member data registration management in customer management system 5-2. Product data registration management in product management system 5-3. Management of sales data in sales management system 5-4. Affiliator data management in the affiliate management system 5-5. Affiliate sales process flow in the consignment agency system 5-6. Data retained in the consignment agency system 5-7. Calculation processing of sales price and remuneration in affiliator sales management system 5-8. Management of transfer data in the transfer management system 5-9. Comparison with conventional virtual store structure

<< 1. Overview of the consignment agency system according to the present invention >>
First, an outline of the commissioned agency system according to the present invention will be described.

  FIG. 1 is a schematic diagram showing a schematic configuration of an affiliate system according to the present invention and a flow of billing settlement processing in a consignment agency system. The “affiliate system” in the present invention refers to the consignment agency system 30 in FIG. 1 which is the core of the system in a narrow sense, but in a broad sense, the entire system shown in FIG. A computer network system.

  In FIG. 1, an entrusted agency system 30 is intended for an organizer of an EC (Electronic Commerce) site (hereinafter referred to as “virtual store site” or “virtual store”) 10 having a member, and includes all payments from the organizer. It is a computer system that entrusts processing.

  The main configuration of the commission agency system 30 is a computer of the card company 41 (hereinafter referred to as “card”) for the product price of the product sold at the virtual store 10 and the membership fee including the membership fee and the monthly fee for the settlement target member. A payment system 31 that executes credit card payment processing with the company system 41) and an affiliate sales system 32 that executes a series of business processes relating to the operation and management of the virtual store site 10. The “series of business processes” referred to herein are business processes automatically executed by a computer, such as “membership management, product management, sales management, billing management, sales management, transfer management” described later. This refers to various business processes including management work.

  The settlement system 31 includes at least means for automatically collecting the membership fee of the charge target member by credit card settlement.

  In the present embodiment, the consignment agency system 30 is communicably connected to a computer of the virtual store 10 and a computer of the card company 41 (hereinafter referred to as “card company system 41”) via a network such as the Internet. Yes.

  The affiliator 2 shown in FIG. 1 indicates a person (introducer) who earns a sales margin by introducing and selling the organizer's products on his / her site. Product information is provided from 30 through the login screen for the affiliator. The affiliator 2 introduces the product to the user 1 at its own site using the product information, and the user 1 makes the virtual store 10 through a guide link (URL (Uniform Resource Locator) link) embedded in the product information in advance. Be guided to. In the guide link, a computer (hereinafter referred to as “proxy processing server”) in the consignment proxy system 30 is set as the first access destination host, and the user (purchaser) 1 is the product (guide link) on the screen. When clicked, it jumps to the web page of the virtual store 10 (the product screen page explaining the details of the product) via the proxy processing server in the consignment agency system 30, and the product of the virtual store 10 is displayed on the display unit of the user terminal. The screen is displayed.

  In the present embodiment, all sales activities of the organizer are executed on the virtual store 10, and the user (member) 1 purchases a product, pays an admission fee or pays a monthly fee on the virtual store 10 of the organizer. For example, the commissioned agency system 30 is not visible to the user 1, and the mechanism seems to be provided by the organizer. The address conversion process related to the mechanism will be described later with reference to the drawings.

  Further, in the present embodiment, the settlement system 31 and the affiliate sales system 32 in FIG. 1 are configured by one computer system (a system comprising one or more proxy processing servers that are integrated or function-distributed). It is configured to operate integrally. A group of data related to the operation and management of the virtual store 10 is collected and managed in a database in the consignment agency system 30, and a series of business processing including billing settlement is executed using the database.

  By adopting the above-mentioned operation mode and data management mode, when viewed from the virtual store 10, it is fully automatic as a virtual store 10 having an affiliate advertisement function by contracting as an “outsourced agent” as an external service provider. It is possible to provide services that function in

  Specifically, in the present invention, the consignment agent provides the consignment agent system to the organizer of the virtual store having a member, so that the organizer can pay the admission fee and teaching material fee ( (Purchase costs for books, videos, audio, etc. for “download sales” and “online mail-order sales”) and monthly fee, etc., and at the same time manage the sales ledger for payment sales on behalf of the organizer, By subtracting the commissioned agency system usage fee for the commissioned agency and other necessary expenses to be paid (affiliate advertising fees, sales agency fees, etc.) and automatically transferring it to the organizer's account, the organizer's sales management, etc. is complicated To provide a mechanism that allows the organizer to concentrate on the business.

  As described in [Background Art], in general, when performing a sales act in the virtual store 10, the organizer himself applies for a shopping cart for a credit card settlement and applies the shopping cart to the external service provider. It has become common knowledge to use credit card payments by passing a company credit check, but in the present invention, as with applying for a shopping cart and using it as an external service provider, By applying for the use of the “consignment agency system” of the invention, all those mechanisms are provided.

  Hereinafter, main mechanisms of the consignment agency system 30 according to the present invention will be described.

<< 2. Main mechanism of trust agency system 30 >>
Here, an outline of the main mechanism of the commission agent system 30 will be described, and details will be described later with reference to a system configuration diagram for each mechanism.

  The commission agent system 30 collectively inputs the member data of the organizer of the virtual store 10 and stores and manages it as customer data to be settled. The consignment agency system 30 includes a customer management system that manages the member data for the organizer, and all member information is registered in the customer database of the customer management system (hereinafter referred to as “member database”). Is done. The customer management system includes means for updating member information in the member database (deletion, addition, correction) of the member database in response to an update operation from the organizer's terminal. Use the customer management system provided to manage membership entry and withdrawal.

  The consignment agency system 30 includes a product database for storing information on products to be exhibited in the virtual store, and the organizer stores, as merchandise management data, the contents of the products provided to the members in the product database on the consignment agency system 30 side. sign up. The merchandise management data includes, for example, sales data such as teaching materials and books, and collection data such as an admission fee and a monthly fee.

  Members registered in the aforementioned member database are teaching materials and books registered in the merchandise management data of the consignment agency system 30 (products sold through electronic book, video, audio download sales and online mail order) You can purchase products such as

  In the consignment agency system 30, a credit card is issued to a member who is charged monthly (hereinafter referred to as “monthly charged member” for convenience of explanation) based on collected data such as an entrance fee and monthly fee registered in the product registration data. In the settlement, the entrance fee and monthly fee are collected.

  General purchase applicants who are not members can purchase sales products such as learning materials and books after registering (members who can purchase sales products are distinguished from monthly billing members).

  Member information such as various educational courses, language classes, cram schools, etc. is registered in the member data as well as in the billing member data. Subscription fee and monthly fee are charged monthly.

  Regardless of whether it is a sale product, admission fee, or monthly fee, all payments are recorded in the sales ledger data, and the consignment agent charges the usage fee for the consignment agent system 30 (remuneration fee for affiliator 2) from the total monthly sales amount. Transfer the remaining amount after subtracting the usage fee including

  The business process as described above is automatically executed by the consignment agency system 30.

<< 3. Flow of billing settlement processing in the consignment agency system 30 >>
Next, billing settlement processing in the trust agent system 30 will be described along the flow of (S1) to (S5) in FIG. Here, the price of the product purchased at the virtual store and the membership fee (membership fee, monthly fee, etc.) of the member are automatically collected by credit card settlement, and the deposit agent system 30 manages the payment information. Recorded in sales ledger data (a file corresponding to a virtual store organizer), based on the sales ledger data, the amount transferred to the virtual store for the current month is calculated, and the transfer is automatically made to the account of the virtual store organizer Will be described as an example.

  In FIG. 1, the consignment agency system 30 that has received an order for a product (S1) through the product screen of the virtual store 10 from a terminal of the user 1 (such as a personal computer 1a or a portable terminal 1b) displays the settlement screen on the display unit of the user terminal. To do. And based on the card information (or card information registered corresponding to the member ID) input through the settlement screen, the user is authenticated with the computer of the card company 5 and then the merchandise price The accounting settlement process is executed (S2), and a completion notification (order reception completion notification) is transmitted to the virtual store site 10.

  The virtual store site 10 that has received the completion notification from the consignment agency system 30 displays the completion screen on the display unit of the user terminal and notifies the user 1 that the order acceptance of the product has been completed.

  In the consignment agency system 30, for example, when the completion notification is transmitted to the virtual store site 10 (when the acceptance of the order is completed), it is determined that the product is sold at the virtual store site 10 through the above-described guide link. Records the billing information of the reward for the affiliator 2 and records the settlement price of the product in the sales ledger data as the sales amount of the virtual store 10 (S3). Note that the processing of S3 is not performed at the time when order acceptance is completed, but when the product price is withdrawn from the user's account according to immediate payment or credit card payment, or the product cooling off period (can be canceled) (Period), or when the product cooling-off period has elapsed and the return period of the product has elapsed.

  In addition to the above product price settlement process and affiliate fee billing process, the consignment agency system 30 uses the membership fee information (including the membership fee and monthly fee of the monthly billing member) included in the collection data in the aforementioned product management data. ) Based on the credit card settlement, the settlement processing of the membership fee and the monthly membership fee is executed with the card company system 41, and the settlement price is recorded in the sales ledger data as the sales amount of the virtual store 10.

Then, on behalf of the month, the commission agent system 30 sends the amount of money to the virtual store 10 based on the sales amount recorded in the sales ledger data and the accounting information of the affiliate reward, and the affiliate 2 (child affiliater). And the payment amount to the parent affiliate), and on the designated transfer date after the above-mentioned eve, execute the process of transferring the sales price to the designated account of the virtual store site (organizer) (S4), Furthermore, the transfer process of the remuneration amount to the designated account of the affiliator 2 is executed (S5).
<< 4. Overall configuration of affiliate system >>
Next, the overall configuration of the affiliate system according to the present invention will be described.

  FIG. 2 is a block diagram showing an example of the overall configuration of the affiliate system according to the present invention. The same components as those in FIG. 1 are denoted by the same reference numerals, and description thereof is omitted or simplified.

  In FIG. 2, the affiliate system includes a virtual store site 10, an affiliate site 20, a trust agency system 30, and a financial institution system 40.

  The affiliate site 20 is a site where a product introduction page 21a by the affiliate 2 is posted. As the product introduction means 21, a user's blog, e-mail magazine, SNS (site that provides social networking services), or the like is used. be able to.

  The financial institution system 40 includes a bank account transfer FB system (farm banking system) 42 in addition to the card company system 41 shown in FIG. 1, and the consignment agency system 30 uses the bank account transfer FB system 42 for sponsoring. Sales amount to the person and the remuneration amount to the affiliator 2 are automatically transferred. In addition, as a form of automatic transfer, it is possible to make a form of automatic transfer in real time at the time of sales occurrence and reward occurrence, but in this embodiment, from the above-mentioned registered users including monthly billing members The total amount of sales is calculated as the total amount of sales per month on the specified day of the month, and the total amount minus the various expenses (in this example, total compensation paid to Affiliator 2, agency fee and transfer fee) The transfer amount is determined, and automatic transfer is executed on the designated transfer date after the leap day.

  The communication terminal of the user 1 is an information processing terminal in which a Web browser is mounted, and is connected to be able to communicate with the computers of the virtual store site 10 and the affiliate site 20. As the communication terminal, any information processing apparatus having an Internet connection function such as a personal computer 1a or a portable terminal 1b (such as a mobile phone or a smartphone) can be used.

  An introduction page 21 a of the affiliate 2 is posted on the affiliate site 20, and a sales page 11 a is posted on the product screen 11 of the virtual store site 10. A guide link to the sales page 11a is pasted on the introduction page 21a, and a link (purchase link) to the settlement page G1a on the settlement screen G1 is pasted on the sales page 11a.

  In a preferred embodiment, the organizer of the virtual store 10 is a company (small and medium-sized enterprise) having a large number of members or students such as various educational institutions (for example, institutions that hold various educational courses, language classes, and cram schools). Or private business).

  The agency service system 30 performs download sales and online mail order processing of teaching materials (hereinafter referred to as “electronic teaching materials”) such as books, videos, sounds, etc. in the virtual store 10 on behalf of the organizer, and the organizer is a member. A means for performing the processing of the credit card settlement for the fee collected from the member (admission fee, monthly fee, teaching material fee of the electronic teaching material) on behalf of it is provided. In addition, when the organizer is an organizer who has students in an educational course, a language class, or a cram school, there is means for collecting the tuition fee by credit card payment with each student as a member.

Further, the consignment agency system 30 includes a database 33 for performing various types of management such as member management, billing management, product management, sales management, monthly billing management, and affiliator management.
<< Configuration of Affiliate Sales System 32 and Database 33 >>
FIG. 3 is a block diagram showing an example of the configuration of each management system provided in the affiliate sales system 32 in the commission agency system 30. As a management system for performing the various types of management described above, the “customer management system 32a” having means for collectively inputting the organizer's member data from the organizer's terminal of the virtual store 10 and storing and managing it as member data for settlement. "Product management system 32b" having means for inputting data of products sold in the virtual store 10 from the organizer's terminal, storing and managing the data as product management data, and settlement of products and membership fees settled through the settlement system 31 Information is automatically recorded and managed in the sales ledger data, and the reward for the affiliator (introducer) 2 of the product sold through the guide link embedded in advance in the product information introduced by the affiliator 2 at its own site 20 A "sales management system 32c" having means for automatically recording and managing information in sales ledger data That.

  Further, means for executing a process of selling a product in the virtual store 10 based on the product management data managed by the product management system 32b, and providing product information registered in the product management data to the affiliator 2 "Affiliate sales management system 32d" having means for guiding to the sales page of the virtual store through the guide link, and the total sales amount in a predetermined period based on the settlement information and reward information recorded in the sales ledger data And “remittance management system 32e” having means for automatically transferring and determining the total amount of remuneration and the transfer amount to the organizer's account and the affiliator 2 account respectively. .

  The database 33 includes a member database 33a for storing member information of the organizer of the Internet WEB site including the virtual store site 10, a charge database 33b for storing information on customers to be charged, and sales at the virtual store site 10. Product database 33c that stores data on products to be processed and data on monthly fee products provided to members who pay monthly membership fees, a sales database 33d that stores sales ledger data, etc., and charging data for monthly billing members A monthly billing database 33e and an affiliator database 33f for storing the data of the affiliator 2 are provided.

  The names of these management systems, the names of each database, and the names of the above-mentioned settlement systems and affiliate sales systems are functionally classified with names for convenience of explanation. The configuration is not limited. In the present embodiment, the systems 31 and 32 (32a to 32e) in the consignment agency system 30 are systems that operate completely integrated in the same computer system.

<< 5. Main processing in the consignment agency system >>
Hereinafter, main processes in the trust agent system 30 including the management systems 32a to 32e will be sequentially described. In addition, about the technical matter already demonstrated, description is abbreviate | omitted or simplified and demonstrated.

<< 5-1. Member data registration management in customer management system 32a >>
First, processing related to registration management of member data of the organizer will be described with reference to FIG.

  The organizer of the virtual store site 10 logs in to the customer management system 32a in the consignment agency system 30 from a communication terminal such as a personal computer, and transmits the member data of the virtual store to the customer management system 32a. The member data is a file created with predetermined general-purpose software such as Excel (registered trademark), and the customer management system 32a converts the member data collectively input from the organizer's communication terminal into a predetermined data format. A process of registering in the member database 33a in association with the host ID specifying the host and the member ID specifying the member is executed. At that time, the customer data to be billed (membership data to be billed or member ID only) is registered in the billing database 33b among the member data collectively input.

  Customer data registered in the member database 33a can be referred to and updated from the communication terminal of the organizer, and the organizer of the virtual store logs in to the customer management system 32a and provides the customer management system 32a. Management of membership entry and withdrawal is performed through a customer management screen (a management screen capable of browsing member data stored in the member database 33a). For example, when data of a member who joins is input on the customer management screen, the data of the member is reflected in the member database 33a. Further, by designating the member to be withdrawn on the customer management screen, the member data is deleted from the member database 33a. At that time, the related database is also automatically updated by the customer management system 32a.

<< 5-2. Product data registration management in product management system 32b >>
Next, processing related to registration management of product data of the organizer will be described with reference to FIG.

  The organizer of the virtual store site 10 logs in to the product management system 32b in the consignment agency system 30 from a communication terminal such as a personal computer, and registers data of products sold at the virtual store according to the guidance on the product data registration screen.

  The product data registration screen displayed on the display unit of the organizer's communication terminal is provided with input fields such as product name, offer price, product description, product photo image displayed on the product screen 11, and the like. The organizer inputs information on a product desired to be sold on the screen. The merchandise management system 32b in the consignment agency system 30 receives the merchandise information (web page data including merchandise description, merchandise image, etc.) and automatically assigns a merchandise ID (eg, system-specific merchandise). Number nnn is assigned), product ID, organizer ID, and the like are associated and registered in the product database 33c. At that time, the merchandise management system 32b automatically pastes the purchase link to the merchandise information with the URL link to the purchase page having the surrogate processing server in the consignment agency system 30 as the destination host. Is executed, and the product information with the purchase link is registered in the product database 33c.

  The product database 33c includes (a) data on sales products (downloading) (data on electronic books, video, audio (music) data), and (b) data on sales products (online mail order) (data on various mail order products). , (C) Monthly membership product data (admission fee, monthly membership fee billing information) is registered in association with the product ID or the like.

  Here, a sales form and a billing form of the commodity exhibited in the virtual store site 10 will be described.

  As a product sales form, for example, digital content composed of data such as an electronic book, a moving image, and sound (music) is used as a product, and the product ordered at the virtual store site 10 is stored in real time in the storage unit on the user terminal side. Virtual store site 10 such as “download sales” for downloading and selling, storage media storing the above digital contents, teaching materials for each subject (books printed on paper media, models, work materials, science experimental instruments, etc.) There is an “online mail order” in which the goods ordered at the virtual store site 10 are shipped and sold using the actual goods ordered in the above as goods.

  As for the product billing mode, the price of the product is charged each time the product is sold at the virtual store site 10, and the sales fee of the product is targeted for the member who pays the admission fee and the monthly fee (monthly billing member). There is a form in which charging is performed in units of a predetermined period (for example, monthly).

  In the present embodiment, a product charged in the latter form is called a “monthly fee product” and is sold as a monthly fee product at the temporary name store site 10. Monthly fee products are, for example, those that include a product price included in the monthly fee, those that are sold at a discounted product price for members, and products that are converted and sold when the specified number is exceeded. Products sold to monthly billing members in response, for example, sold via a monthly billing member sales page and sold by regularly shipping products selected by members or specific products There are forms.

<< 5-3. Management of sales data in the sales management system 32c >>
Next, processing related to management of sales data of the organizer will be described with reference to FIG.

  In the sales management system 32c in the consignment agency system 30, the price of the product sold at the virtual store site 10 and the settlement data including the admission fee and the monthly fee are associated with the organizer ID and payment closing date information, etc. The sales data of the organizer is recorded in the sales ledger data in the sales database 33d.

  The sales ledger data recorded in the sales database 33d can be referred to and updated from the organizer's communication terminal. For example, the organizer of the virtual store logs in to the sales management system 32c, and sells the daily sales data up to the present time, the total sales amount for each month, the scheduled account transfer date for sales, for each category (for each product type and each membership fee type) Etc.) can be viewed from the communication terminal, such as sales summary data. The sales management system 32c has a function of generating financial statement data based on sales ledger data, and can output financial statement data to the communication terminal side in response to a request from the organizer's communication terminal. Yes.

  The monthly billing database 33e is a database that stores the billing data of the above monthly fee product and the billing data such as the monthly fee (billing data for the monthly billing member), and is charged in real time every time the product is sold. 4 is prepared as an auxiliary database for the accounting database 33 shown in FIG.

  In the affiliator sales management system 32d, which will be described later, the sales data recorded in the sales ledger data in the sales database 33d, the monthly payment fee stored in the monthly charging database 33e, the monthly fee collection data, etc. , Generate settlement data relating to the sales of the organizer, and execute a transfer process to the organizer account.

<< 5-4. Affiliator Data Management in Affiliator Sales Management System 32d >>
Next, processing relating to data management of the affiliator will be described with reference to FIG.

  Compensation received by the affiliate is as follows: (1) Compensation for the sales announcement directly guided by the affiliate, specifically, compensation paid when the product is purchased at the virtual store through the guidance link attached to the product introduction page. There are (Affiliation Remuneration) and (2) Remuneration to be paid to the Parent Affiliator (2 Tier Remuneration) for the sales announcement induced by the child Affiliator registered as a member by introduction of the Parent Affiliator.

  The affiliator sales management system 32d in the consignment agency system 30 is associated with an affiliate ID for identifying a user who is registered as an affiliate and a 2-tier ID for identifying a parent affiliator that receives a 2-tier reward. The affiliation reward paid to the affiliator and the 2-tier reward paid to the parent affiliator are stored and managed in the affiliator database.

  The affiliator sales management system 32d provides an affiliator login screen. The affiliator selects a favorite product from the product list displayed through the login screen, and pastes the product information (data with a guide link embedded) on the introduction page of his / her blog, e-mail magazine, or SNS, Introduce the product on the introduction page.

<< 5-5. Affiliate sales process flow in the consignment agency system 30 >>
Next, the flow of affiliate sales processing in the consignment agency system 30 will be described with reference to FIG. In the following description, a case where access is received from a user terminal having a cookie function will be described as an example. However, in the case of a portable terminal not having a cookie function, data D1 to D3 described later is also included in the consignment agency system 30. Is stored as a data list.

FIG. 8 is a schematic diagram for explaining the flow of the affiliate sales process. (P1) to (P5) in FIG. 8 show the flow of the process, and the arrows in FIG. 8 indicate the information via the communication network. The flow is shown. Hereinafter, the flow of the affiliate sales process will be described along the flow of (P1) to (P5).
(P1) Product announcement by affiliate Affiliator pastes product information (image or text data with embedded guide link) on the introduction page of his blog, etc. Notice.

In the present embodiment, the guide link includes a hyperlink or a link encoded in a predetermined two-dimensional code such as a QR code (registered trademark), and the guide link is a proxy process in the consignment proxy system 30. The server is an access destination host, and is composed of a URL link in a format in which (a1) an affiliate ID and (a2) a product ID or an organizer ID are added to the end of the URL.
(P2) Retention of guiding link information When the product information displayed on the screen of the user terminal 1a is clicked by the user, the consignment agency system 30 sends the product ID (or seller ID) and the affiliate ID to the user terminal 1a. This information is reproduced until the expiration date of the cookie (for example, 30 days from the setting date) even if the cookie (Cookie) is recorded and then the browser is closed or the computer is turned off. Like that.
(P3) Address conversion When the guide link is clicked in P2, the commission agent system 30 guides to the sales page of the virtual store site 10 by the address conversion means (guide processing means) of the access URL. The URL address conversion processing by this address conversion means will be described.

  First, an affiliate ID acquisition process will be described.

  The commission agency system 30 analyzes the session information with the user terminal 1a and checks whether or not the affiliate ID exists. If it is determined that the affiliate ID exists, the trust agency system 30 acquires the affiliate ID from the session information. If it is determined that the affiliate ID does not exist, the contents of the cookie are read, and the affiliate ID is acquired from the cookie.

  The above logic is a logic for switching between a session and a cookie as a method of acquiring an affiliate ID when acquiring and inheriting an affiliate ID when shifting from a guide link to purchase of a product. For example, when a direct transition is made to purchase of a product without closing the browser from the guide link, a session can exist, and thus the affiliate ID is acquired from the session. In addition, for example, when the URL of the seller page is once entered in “Favorites” and the product is purchased later, the session is cut off because the personal computer is turned off or the browser is closed. No longer exists. In that case, the cookie set at the time of reading the guidance link is read, and the affiliate ID is acquired.

  Next, address conversion processing when shifting from a guide link to a product sales page will be described.

  The commission agent system 30 first acquires an argument URL in the guide link, and determines whether or not the argument URL is empty. If it is determined that the argument URL is not empty, the URL of the seller page is acquired from the guide link. If it is determined that the argument URL is empty, the URL is associated with the product ID (or seller ID) of the guide link. The URL of the stored seller page is acquired from the product database 33c.

Then, in response to the click operation of the guide link, the address conversion means converts the access destination URL of the user terminal 1a that is the operation source from the URL of the consignment agency system 30 to the URL address of the seller page, thereby selling To the virtual store site specified by the URL of the person page.
(P4) Display of Merchant Page When moving (jumping) to the URL of the merchant page, the merchant page displayed and set by the address conversion of (P3) is displayed on the display unit of the user terminal 1a. The user can purchase the product by clicking the purchase link on the seller page displayed on the display unit of the user terminal 1a.
(P5) Display of payment page (billing page) When the user clicks the purchase link on the seller page, the commission agency system 30 transmits the screen data of the payment page to the user terminal 1a, and the screen of the payment page is displayed on the user terminal 1a. Displayed on the display. When purchasing a product, the user selects a form of payment (card payment, bank transfer payment, etc.) and purchases the desired product.

<< 5-6. Data retained in the consignment agency system >>
In the flow as described above, the following data D1 to D3 are stored as a data list in the commissioning agency system 30 when guided to the commissioning agency system and settled. Note that the price of the purchased product is temporarily transferred to the account of the trust agent, and thereafter, payment processing to the organizer and the affiliate is executed. At that time, the consignment agency system 30 uses the following data list to execute the payment processing of the sales price and the affiliate reward.

D1. Personal information of the purchased buyer (member data)
D2. Settlement information and product information when the purchaser purchases the product in item 1 above D3. ID of “affiliator” and “2 tier” that induced the purchaser in the above item 1 and information on the same remuneration The data of D2 is associated with the ID of the virtual store as “sales book” data. To be recorded.

<< 5-7. Calculation of sales price and compensation in the affiliate sales management system >>
Next, the sales price and affiliate reward calculation processing in the affiliate sales management system 32d will be described.

  The sales price of the product sold at the virtual store and the accounting information of the affiliate reward are recorded in the database 33, and the amount to be transferred to the virtual store and the fee to be transferred to the affiliate are determined on the closing date specified every month.

  Specifically, the affiliate sales system 32 in the consignment agency system 30 includes, for example, data including the product price when the product is purchased at the virtual store and the membership fee of the member to be charged as sales data of the organizer in the database 33. Means for recording in the sales ledger data, and means for recording in the sales ledger data in the database 33 as data on remuneration for the affiliate of the product purchased at the virtual store as expenditure data. In the transfer management system 32e, the total sales of the organizer for the predetermined period (in this example, the total sales for this month) and the affiliator for the predetermined period based on the sales data and expenditure data recorded in the sales ledger data. The total amount of remuneration to be paid to (in this example, the total amount of affiliate remuneration for this month) is determined.

  In this embodiment, this month's affiliate reward total amount A is obtained by the following equation 1, and the transfer amount B to the virtual store is obtained by the following equation 2.

(Equation 1)
A = Total amount of affiliate remuneration for this month + Total amount of 2-tier remuneration for this month

(Equation 2)
B = Total sales for this month-(Total sales for this month x Usage fee%): Calculation of the amount of agency fees-A
-Transfer fee << 5-8. Transfer data management in the transfer management system 32e >>
Next, processing related to management of the transfer data of the organizer will be described with reference to FIG.

  In the transfer management system 32e, the transfer amount to the virtual store is determined by the above equation 2 using the sales data in the sales database 33d recorded by the sales management system 32e and the charging data in the monthly charging database 33e. Furthermore, using the billing data in the monthly billing database 33e (affiliate reward stored corresponding to the affiliate ID and two tier reward data stored corresponding to the two tier ID), the affiliator and the parent Determine the amount of compensation to the affiliate. Then, the transfer data of the transfer amount to the virtual store, the remuneration amount to the affiliator and the parent affiliator are transferred to the bank account transfer FB system 42 on the transfer designated date after the closing date, and the transfer is executed.

  As described above, in the commissioned agency system 30, the transfer amount to the virtual store 10 (organizer = product exhibitor) is calculated from the monthly total sales by using the commissioned agency system usage fee (agency commission), the affiliate advertisement fee, and the transfer fee. The balance is deducted, the amount is transferred to the virtual store account, the affiliate reward stored in correspondence with the affiliate ID is transferred to the affiliate account, and the affiliate When the parent affiliator exists, the process of transferring the 2-tier reward stored in correspondence with the 2-tier ID to the account of the parent affiliator is executed.

<< 5-9. Comparison with conventional virtual store mechanism >>
As described above, according to the present invention, by entrusting the operation of the virtual store to the consignment agency system, the burden on the business operation of the organizer is greatly reduced, and furthermore, small and medium enterprises that cannot use credit card settlement Even private businesses can use the settlement, and it is possible to revitalize the business and increase sales.

  Specifically, in the conventional virtual store structure, it was necessary to obtain and maintain a payment account after receiving credit card company credit screening, and there were many cases where a payment account could not be acquired due to insufficient credit. The mechanism of the invention eliminates the need to acquire and maintain a credit card settlement account on its own.

  In addition, in the conventional mechanism, it was necessary to create and maintain a sales ledger, but in the mechanism of the present invention, the sales ledger management is automatically performed on the consignment agency system side, so the sales ledger is created. This eliminates the need for maintenance and maintenance.

  Furthermore, in the conventional mechanism, it is necessary to perform complicated work for managing and paying the affiliate reward, and as shown in the schematic diagram of FIG. 10A, an external service provider that provides a shopping cart service. Even when outsourcing to an external service provider that provides affiliate services, in general, only a part of various operations related to the operation of the virtual store is entrusted, whereas in the structure of the present invention, FIG. As shown in the schematic diagram of B), since the commissioning agency system 30 of the commissioning party has all functions and is fully automated, there is little expense burden and almost no work burden.

1 user 1a personal computer (user terminal)
1b Mobile terminal (user terminal)
2 Affiliators (introducers)
10 Virtual Store Site 11 Product Screen 11a Sales Page 20 Affiliate Site Device 21 Product Introduction Means 21a Introduction Page 30 Entrusted Agency System (Affiliate System)
30A Proxy processing server
31 Payment System 32 Affiliate Sales System 32a Customer Management System 32b Product Management System 32c Sales Management System 32d Affiliate Sales Management System 32e Transfer Management System 33 Database Group 33a Member Database 33b Charge Database 33c Product Database 33d Sales Database 33e Monthly Charge Database 33f Affiliator Database 40 Financial institution system 41 Card company system 42 Bank account transfer FB system

Claims (7)

An affiliate system that includes a consignment agency system that entrusts a series of operations related to the operation and management of a virtual store with members,
In the proxy processing system,
A customer management system having means for collectively inputting the member data of the organizer from the terminal of the organizer of the virtual store and storing and managing the data as member data for settlement;
A product management system having means for inputting data of products sold at the virtual store from the organizer's terminal and storing and managing the data as product management data;
A payment system having means for executing a credit card payment process for a product price of a product sold at the virtual store and a membership fee including a membership fee and a monthly fee for the member to be settled;
Means for providing product information registered in the product management data to an introducer who introduces the product on a self-site, and the virtual link through a guide link embedded in the product information on the introducer's introduction page An affiliator sales management system having means for directing to a store sales page;
The merchandise price settled through the payment system and the payment information of the membership fee are automatically recorded and managed in sales ledger data, and remuneration information for the introducer of the merchandise sold through the guide link is stored in the sales ledger data. A sales management system having means for automatically recording and managing;
Based on the settlement information and the reward information recorded in the sales ledger data, the total sales amount and the total compensation amount for a predetermined period are automatically calculated and determined, and the organizer's account and the introducer's account are respectively determined. A transfer management system having means for automatically executing a transfer process;
Affiliate system characterized by having. The sales management system further includes means for generating financial statement data based on the sales ledger data, and means for outputting the financial statement data in response to a request from the organizer's terminal. The affiliate system according to claim 1. The payment target member includes a student of an education course, a language classroom, or a learning school managed by an organizer of the virtual store, and the membership fee includes a teaching material fee of a teaching material used in the educational institution. The affiliate system according to claim 1 or 2. 4. The affiliate system according to claim 3, wherein the educational material includes an electronic educational material provided in a form of download sales at the virtual store. The transfer management system automatically calculates and determines the total sales amount and the total remuneration date on a closing date specified every month, and executes the transfer process on a specified transfer date after the closing date. The affiliate system according to any one of claims 1 to 4. The customer management system displays on the terminal side of the organizer a customer management screen on which the member data to be settled can be viewed, and the settlement based on the entrance / exit information entered through the customer management screen. The affiliate system according to any one of claims 1 to 5, further comprising means for updating target member data.   The agency processing system is communicably connected to a card company system and a bank account transfer farm banking system via a network, and the payment system automatically processes the credit card payment through the card company system. 7. The affiliate system according to claim 1, wherein the transfer management system automatically executes the transfer process through the bank account transfer farm banking system.