KR20070038753A - Internet advertising system according advertisement's region bidding to and method for controlling thereof - Google Patents

Abstract

The present invention relates to an internet advertising system according to bidding for each advertising area and a method of controlling the same. In particular, the system of the present invention selects an arbitrary advertising area of a web page, sets bidding conditions including charging, and provides online advertising information. A bid management server that manages and stores an advertiser terminal to be delivered, an arbitrary advertisement area delivered from the advertiser terminal, a bidding condition of billing, and online advertisement information, and stores and stores online advertisements for each advertisement region selected by the advertiser terminal. To display online advertisements through a web page of a web site to a successful bid processing server, an advertisement data database storing bidding conditions and online advertisement information of an advertiser terminal bid by the successful bid processing server, and a user terminal connected through a wired or wireless Internet. Ad impression network sites, ad impression network If the user terminal is connected to the agent to request a showing online advertising, a web server for ad impressions services that deliver a winning online advertising area information for each ad impression to ad network sites found in the database data according to the request. Therefore, according to the present invention, the advertiser can directly set an advertisement area (or advertisement exposure time) to bid on an online advertisement.

Online advertising, bidding, web server, ad area, ad exposure time

Description

INTERNET ADVERTISING SYSTEM ACCORDING ADVERTISEMENT'S REGION BIDDING TO AND METHOD FOR CONTROLLING THEREOF}

1 is a view showing an example of an advertisement exposed to an Internet web site according to the prior art;

2 is a schematic view showing an internet advertising system according to the present invention;

3 is a block diagram showing in detail the internal configuration of the Internet advertising system according to the present invention;

4 is a flowchart sequentially illustrating a process of bidding, winning a bid and exposing a web site to an online advertising system according to an embodiment of the present invention;

5 is a flowchart sequentially illustrating a process of bidding, winning a bid and exposing a web site to an online advertising system according to another embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

10: advertiser terminal 20: bid management server

30: advertising management database (DB) 40: successful bid processing server

50: advertising data database (DB) 60: web server for the ad exposure service

70: Ad Impression Network Site 80: Wired & Wireless Internet

90: user terminal

The present invention relates to an internet advertising system and a method of controlling the same. In particular, the Internet according to bidding for each advertisement area that can provide arbitrary online advertisement information to a plurality of advertisement exposure network sites to expand the coverage of the advertisement and maximize the advertisement effect. It relates to an advertising system and a control method thereof.

Currently, various Internet advertising technologies, such as banner advertisements, pop-up advertisements, and key word search advertisements, are used. As an example, Internet advertisement technology is known from Korean Patent Publication No. 2003-0076545, Korean Patent Publication No. 2005-26939, and the like.

1 is a view showing an example of an advertisement exposed to an Internet web site according to the prior art.

Referring to FIG. 1, when the Internet advertisement system according to the related art accesses an arbitrary Internet web site (eg, Naver) through a wired or wireless Internet from a user terminal (eg, a computer), the web of the corresponding web site is provided. Advertising information 100, 110, 120, such as arbitrary image graphics, is exposed (displayed) on the page. At this time, since the advertisement information 100, 110, 120 includes URL information of an Internet web site, when an advertisement is clicked on a user terminal (for example, a computer) connected to the Internet, Is connected to the URL.

On the other hand, in the general online advertising area, there is no system for brokering websites that want to advertise with advertisers on the Internet. The representative adjusts the exposure schedule and the quantity of impressions desired by the advertiser before the ad is exposed. In this case, a general method of paying advertisement costs is a method according to the frequency and frequency of exposure. In special cases, advertising costs may be calculated on the basis of membership registration, product sales, etc., but all of these are made through direct transactions between the advertiser and the site advertising manager.

Such an internet advertising system has a convenient advantage for the advertiser because the advertiser only manages the internet advertisement and then manages the advertisement on the site where the advertisement is exposed. However, since the advertisement exposure is controlled on the site, the advertiser decides whether to display the advertisement. There is a problem that it is difficult to control overall, and there is a problem that it is difficult for the advertiser to properly control the advertising cost because the price of the advertisement is determined by the site to which the advertisement is exposed. In addition, there is a problem that the advertiser takes a lot of time and effort because the advertiser must individually contact each site that wants to expose the advertisement.

In addition, the Internet advertising according to the prior art is because most of the billing system is a flat rate based on the number of advertisement exposure, the advertising costs can not be paid according to the effect of the advertising and there is a problem of less transparency in the online advertising market.

In addition, in the conventional contract method of Internet advertising, the advertiser is directly exposed to the website after the advertisement contract is concluded between the advertiser and the website to which the advertisement is to be displayed. There is a problem that can not be.

An object of the present invention is to solve the problems of the prior art as described above, the advertiser can bid on the online advertising for each advertising area of the web site through the Internet system by the advertiser can expose the online advertising on the ad exposure network site It is to provide an internet advertising system according to the bidding.

Another object of the present invention, the Internet advertising system according to the bidding by the advertising area that can expose the online advertising on the advertising exposure network site by bidding on the online advertising by the advertising area and the advertising exposure time of the web site by the advertiser itself through the Internet system To provide.

Still another object of the present invention is to provide a method for controlling an internet advertisement system according to bidding for each advertisement area, which allows an advertiser to bid online advertisements for each advertisement area of a website through an internet system to expose the online advertisement to the advertisement area of the website. To provide.

Another object of the present invention, according to the bidding by the advertising area that can expose the online advertising on the website for the ad exposure service by bidding on the online advertising by the advertising area and the advertising exposure time of the web site by the advertiser itself through the Internet system The present invention provides a control method of an internet advertising system.

In order to achieve the above object, the present invention, in the Internet advertising system for exposing online advertising on the web page of the web site through the wired and wireless Internet, selects any advertising area of the web page to set the bidding conditions including billing, An advertiser terminal for delivering online advertising information, a random advertisement area delivered from the advertiser terminal, a bidding condition for billing, and a bid management server for managing and storing online advertisement information, and an online advertisement for each advertisement area selected by the advertiser terminal. A successful bid processing server for storing the bid and a bid, an advertisement data database for storing bidding conditions and online advertisement information of the bidder bidder, and a user terminal connected via wired or wireless Internet. Network of impressions that exposes ads When a user terminal accesses an advertisement exposure network site and requests an online advertisement, the web for the advertisement exposure service that finds online advertisement information that has been won for each advertisement area in the advertisement data database and delivers it to the advertisement exposure network site according to the request. Include a server.

In order to achieve the above object, the present invention, in the Internet advertising system for exposing online advertising on the web page of the web site through the wired and wireless Internet, bidding including the ad exposure time and billing by selecting any advertising area of the web page An advertiser terminal for setting conditions and delivering online advertisement information, a bid management server for managing and storing any advertisement area selection delivered from the advertiser terminal, an advertisement exposure time, a billing bid condition, and online advertisement information, and an advertiser. A successful bid processing server that stores and stores online advertisements for each selected advertisement area and advertisement exposure time, an advertisement data database for storing bidding conditions and online advertisement information of an advertiser terminal that has been won by the successful bid processing server, and through wired / wireless internet Web page of the website on the connected user terminal When the user terminal accesses the advertisement exposure network site that exposes the online advertisement through the user and requests the online advertisement to be displayed on the advertisement exposure network site, the advertisement data database includes the online advertisement information that has been won by the advertisement area and the advertisement exposure time according to the request. It includes a web server for the advertisement exposure service to find and deliver to the advertisement exposure network site.

In accordance with another aspect of the present invention, there is provided a control method of an internet advertisement system for exposing an online advertisement to a web page of a web site through a wired or wireless internet, wherein a bid including charging is selected by selecting an arbitrary advertising area of the web page. Setting conditions, delivering online advertising information, bidding, bidding online advertising for each selected advertising area, storing bidding conditions and online advertising information for the winning advertising area, and exposing online advertising. Determining whether or not to request the online advertising on the web site, and the step of providing and exposing the successful online advertising for each advertising area on the website when the online advertising is requested.

According to another aspect of the present invention, there is provided a control method of an internet advertisement system for exposing an online advertisement to a web page of a web site through a wired or wireless internet. Setting bidding conditions, including exposure time and billing, delivering bidding online information, bidding online ads for each selected ad area and ad exposure time, and Storing bidding conditions and online advertising information; determining whether a website displaying online advertising requests online advertising; and when requesting online advertising, the website wins by ad area and ad exposure time. Providing and exposing the online advertisement.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

Figure 2 is a schematic diagram showing an Internet advertising system according to the present invention.

2, the Internet advertising system according to the present invention, the advertiser terminal 10, the bid management server 20, the advertisement management database (DB) 30, the successful bid processing server 40, An advertisement data database (DB) 50, a web server 60 for an advertisement exposure service, an advertisement exposure network site 70, a wired / wireless internet 80, a user terminal 90 and the like.

The advertiser terminal 10 is a device such as a computer connected to the wired / wireless internet (not shown). The advertiser terminal 10 is connected to the bid management server 20 through the wired / wireless internet (not shown) and is exposed to a web page. The bidding conditions such as selection and billing are set, and the set advertisement bidding conditions and online advertisement information of the bidding target are transmitted to the bid management server 20. Here, the online advertisement information is an advertisement graphic image, advertisement text, a URL address when the image is clicked, and the billing information includes information such as unit price per click, unit price per view, unit price per purchase, unit price per subscription, and the like. In this case, the unit price per click of the billing information may have a similar form such as the unit price per click and the average unit price per click.

In addition, the advertiser terminal 10 of the present invention may bid online advertisements by additionally selecting an arbitrary exposure time while bidding online advertisements for an arbitrary advertisement area in the bid management server 20, or in the form of online advertisements. You can also choose to bid. In this case, the online advertisement type may be set to the same online advertisement type or to different types of online advertisements for each advertisement exposure network site 70 having a web site where the online advertisement is exposed.

The bid management server 20, along with the advertiser identification number (ID) transmitted from the advertiser terminal 10 via the wired or wireless Internet (not shown), the advertisement bidding conditions for any advertising area and online advertising information of the bidding target The advertisement management database (DB) 30 is stored. Here, the advertisement bidding conditions are arbitrary advertisement region selection, advertisement exposure time, billing information, advertisement form, and the like.

The advertisement management database (DB) 30 stores and manages the advertisement bidding condition and online advertisement information of the bidding target for any advertisement area delivered from the bid management server 20 together with the advertiser identification number (ID). .

The auction processing server 40 bids the bid data stored in the advertisement management database (DB) 30 for each advertisement area, and the advertisement bidding condition and online advertisement information of the successful online advertisement are stored in the advertisement data database (DB) 50. Store in At this time, among the bidding conditions, the online advertisement having the highest billing information such as the unit price per click and the unit price per inquiry is bid in order.

The advertisement data database (DB) 50 stores and manages the successful online advertisement information received from the successful bid processing server 40 together with the advertisement bidding condition and the advertiser identification number (ID).

The web server 60 for the advertisement exposure service requests the online advertisement to be displayed as the user terminal 90 accesses the advertisement exposure network site (for example, msn, etc.) through the wired / wireless Internet 80. If so, according to the request, online advertisement information, which has been won for each advertisement area stored in the advertisement data database (DB) 50, is transmitted to the requested advertisement exposure network site 70.

The advertisement exposure network site 70 is an internet website affiliated for advertisement display, and when the user terminal 90 is connected through the wired / wireless internet 80, the online advertisement is displayed on the web server 60 for the advertisement exposure service. Request, and the web server 60 for the advertisement exposure service exposes the online advertisement provided for each advertisement region to the web page of the corresponding site for each advertisement region.

The user terminal 90 is a device such as a computer connected to the wired / wireless internet 80. The user terminal 90 is connected to the advertisement exposure network site 70 through the wired / wireless internet 80 so that the site 70 is a web server for advertisement exposure service. In step 60, the user receives a web page including online advertisements for each advertisement area.

In the Internet advertisement system according to the present invention, the web server 60 for the advertisement exposure service requests an online advertisement to be posted from any one or more sites 70 among a plurality of advertisement exposure network sites 70 which are affiliated partners. From the data stored in the advertisement data database (DB) 50, the online advertisement information that has been won for each advertisement area is read and delivered to the requested advertisement exposure network site 70 to expose (display) the online advertisement.

In addition, when the advertiser terminal 10 sets the advertisement exposure time at the time of the advertisement bidding, the web server 60 for the advertisement exposure service according to the present invention sets the advertisement area and the advertisement when the advertisement exposure network site 70 requests the advertisement to be displayed. The online advertisement, which is won by exposure time, is delivered to the site 70 and exposed.

In addition, the web server 60 for the advertisement exposure service of the present invention, if the advertiser terminal 10 sets the advertisement type at the time of the advertisement bidding, when the advertisement exposure network site 70 requests the advertisement to be displayed, the set advertisement of the successful online advertisement According to the form, the same type of online advertisement or different types of online advertisement information are transmitted to the advertisement exposure network site 70 to be exposed.

Internet advertisement system according to the present invention configured as described above, the bid management server 20 receives online bids for each advertisement area or advertisement exposure time exposed to the web page of the website through the advertiser terminal 10, the successful bid processing Among the online advertisements bidding by the server 40, the advertiser terminal 10 having the highest billing information such as the unit price per click, the unit price per view, the unit price per purchase, and the unit price per view is bid in order, and the advertisement data database (DB) 50 to store. In addition, when the advertisement exposure network site 70 connected to the user terminal 90 requests an online advertisement from the advertisement exposure service web server 60, the advertisement exposure service web server 60 may include an advertisement data database (DB) ( The online advertisement information, which has been won for each advertisement region and advertisement exposure time, stored in 50) is exposed to the web page of the requesting site 70.

3 is a block diagram showing in detail the internal configuration of the Internet advertising system according to the present invention. 2 and 3, the internal configuration of the Internet advertising system according to the present invention is as follows.

The bid management server 20 of the present invention, the input / output interface 210, the advertisement register unit 220, the advertisement correction unit 230, various report output unit 240, the deposit payment unit 250, advertiser information management unit 260 and the like.

The input / output interface 210 of the bid management server 20 represents an interface for inputting or outputting information to the advertiser terminal 10 and the advertisement management database (DB) 30.

The advertisement register 220 selects the online advertisement area provided by the advertiser terminal 10 on the web page of the advertisement exposure network site 70, bidding conditions such as advertisement exposure time, billing, and online advertisement information. Receives it and stores it in the advertisement management database (DB) 30 together with the advertiser identification number (ID).

The advertisement correction unit 230 includes a DB for managing advertisements at the request of the advertiser terminal 10 including the advertisement exposure time correction unit 230a, the advertisement information correction unit 230b, the billing correction unit 230c, and the like. In the advertisement bidding information stored in the 30, the advertisement exposure time, online advertisement information, billing information, and the like are modified and stored.

The various report output unit 240 may request various reports related to the bidding of advertisements (bid information for each advertisement area and advertisement exposure) at the request of the advertiser terminal 10 or the manager terminal (not shown) connected to the bid management server 20. Hourly bidding information).

The deposit payment unit 250 stores and manages an advertisement deposit amount deposited in the advertiser terminal 10 through credit card payment, bank transfer, or internet banking, etc. in an advertisement management database (DB) 30.

The advertiser information management unit 260 stores information (for example, advertiser identification number (ID), deposit amount, click log information, etc.) of the advertiser terminal 10 participating in the online advertisement auction (DB) 30 for the advertisement management. To store and manage.

In more detail, the advertisement registration unit 220 of the bid management server 20, the bid advertisement area selection unit 220a, the advertisement exposure time setting unit 220b, the advertisement information registration unit 220c, the billing setting unit 220d, Bidding unit 220e and the like.

That is, the bidding advertisement area selection unit 220a of the advertisement registration unit 220 may select the online advertisement area that is displayed on the web page of the advertisement exposure network site 70 in the advertiser terminal 10 (for example, in the center). Near the search window, upper left first column, upper right second column, etc.) are stored in the advertisement management database (DB) 30.

The advertisement exposure time setting unit 220b receives the exposure time of the online advertisement in the advertiser terminal 10 and stores it in the advertisement management database (DB) 30.

The advertisement information registration unit 220c receives the online advertisement information (for example, the advertisement graphic image, the advertisement text, the URL address when the image is clicked, etc.) from the advertiser terminal 10, and the advertisement management database (DB) 30. Store in In this case, the advertisement information register 220c stores the online advertisement information delivered from the advertiser terminal 10, or transmits any one or at least two advertisement forms from among various preset online advertisement forms to the advertiser terminal 10, and the advertiser. The terminal 10 may receive an online advertisement edited (for example, changing a layout, a text color, a font, etc.) and stored in the advertisement management database (DB) 30.

The billing setting unit 220d may include advertisement billing information (eg, a unit price per click, a unit price per click, a unit price per ad view, a unit price per ad purchase, a unit price per member registration of an advertisement website, etc.) set in the advertiser terminal 10. ) Is received and stored in the advertising management database (DB) (30). Here, the unit price per click means a fixed advertisement amount, and the maximum unit price per click means an amount which is limited so that the unit price per click does not increase than the set maximum bid advertisement amount. For example, the unit price per click is 1,000 won per click, and the maximum unit price per click corresponds to 1,000 won or less per click. At this time, since the billing setting unit 220d does not proceed with the entire advertising cost in advance, the total amount of the advertising costs may be limited by partial restrictions such as the total budget, the daily budget, and the goal click (view, purchase). .

The bidding unit 220e may include bidding information (online) selected or set in the bid advertisement area selecting unit 220a, the advertisement exposure time setting unit 220b, the advertisement information registering unit 220c, and the charging setting unit 220d, respectively. Information for selecting the advertisement area, advertisement exposure time, online advertisement information, billing setting information, etc.) is stored in the advertisement management database (DB) 30 along with the advertiser identification number (ID) as bid information.

In more detail, the advertisement correction unit 230 of the bid management server 20 includes an advertisement exposure time correction unit 230a, an advertisement information correction unit 230b, a billing correction unit 230c, and the like. The advertisement exposure time correction unit 230a of the advertisement correction unit 230 modifies and stores the exposure time of the online advertisement bidding by the advertiser terminal 10 stored in the advertisement management database (DB) 30. The advertisement information correction unit 230b may include online advertisement information (eg, an advertisement graphic image, advertisement text, URL address when an image is clicked, etc.) bid by the advertiser terminal 10 stored in the advertisement management database (DB) 30. ) And save it again. And the billing correction unit 230c, the billing information (for example, the unit price per click, the unit price per click, the unit price per ad view) of the online advertisement bid by the advertiser terminal 10 stored in the database for advertisement management (DB) 30 , The unit price per purchase of the advertisement, the unit price per subscription of the advertisement web site, etc.) and store the data again.

The successful bid processing server 40 of the present invention includes a click log analyzer 410, an advertisement successful bidder 420, an advertisement data storage 430, and the like.

The click log analysis unit 410 in the successful bid processing server 40 of the present invention analyzes the click log information of the user terminal with respect to the online advertisement of the corresponding advertiser terminal 10 (for example, the number of click logs) to schedule IP. Extracts and invalidates the number of fraudulent clicks that are clicked fraudulently.

The advertisement bidding unit 420 determines whether or not the successful bid for the online advertisement of the advertiser terminal 10 in which the click log analysis unit 410 analyzes the click log information. In this case, when the advertiser terminal 10 bids for the 1: 1 advertisement type online advertisement bidding for each advertisement area, the click log information is analyzed by analyzing the existing click log information (that is, the number of clicks) of the corresponding advertiser terminal 10. If 10 is less than the number of cleats set at the time of bidding, the advertiser terminal 10 wins the bidding online advertisement, and if the number of clicks is more than the set number of clicks, the advertiser terminal 10 excludes the bidding online advertisement from the bidding target. If the advertiser terminal 10 bids for a competitive online advertisement bid for each advertisement area, the online advertisement bidding by the advertiser terminal 10 having the number of clicks set by the click log information is excluded from a successful bid.

In addition, the advertisement bidding unit 420 sequentially bids the online advertisement of the advertiser terminal 10 having the highest advertisement charging information for each advertisement region.

The advertisement data storage unit 430 extracts the online advertisement information of the advertiser terminal 10, which has been won by the advertisement successful bidder 420, from the advertisement management database (DB) 30 and moves it to the advertisement data database 50. Save it. At this time, the winning advertiser online advertisement information is stored together with the corresponding advertiser identification number (ID).

In addition, when the web server 60 for the advertisement exposure service requests an advertisement from any one or more sites 70 among the advertisement exposure network sites 70, the online bidding for each advertisement area stored in the advertisement data database (DB) 50 is performed. The advertisement information is read and delivered to the requested advertisement exposure network site 70 so as to be exposed (displayed) to the advertisement area of the web page of the corresponding site 70. At this time, when the web server 60 for the advertisement exposure service requests to display an advertisement on the advertisement exposure network site 70, the requested site only for the set advertisement exposure time of the advertiser terminal 10 stored in the advertisement data database (DB) 50. The online advertisement information of the successful bidder may be exposed (displayed) in the advertisement area in the web page (70).

4 is a flowchart sequentially illustrating a process of bidding, bidding, and exposing an online advertisement to an internet advertising system according to an embodiment of the present invention.

Referring to FIGS. 2 to 4, a process of bidding an online advertisement in a 1: 1 matching manner for each advertisement area in the Internet advertising system according to an embodiment of the present invention until the successful bid is exposed to a web site will be described.

First, the advertiser terminal 10 accesses the web site of the bid management server 20 through the wired / wireless internet (not shown), logs in, and selects an advertisement bidding service.

The advertiser terminal 10 that selects an advertisement bidding service by logging in, selects any advertisement in the web page of the advertisement exposure network site 70 through the bidding advertisement area selection unit 220a provided by the website of the bid management server 20. For example, the selected advertisement area is located near the center search window, the first upper left cell, the upper right second cell, and the like on the web page.

In addition, the advertiser terminal 10 sets the advertisement exposure time for the advertisement area selected through the advertisement exposure time setting unit 220b provided by the web site of the bid management server 20. (S30) For example, Set the ad exposure time from 9:00 am to 6:00 pm.

The advertiser terminal 10 uploads and registers the online advertisement information to the bid management server 20 through the advertisement information register 220c provided by the web site of the bid management server 20 (S40). The advertisement information may be an advertisement graphic image, advertisement text, or URL address upon image click. At this time, the registration of the online advertising information, uploads the online advertising information directly generated in the advertiser terminal 10, or delivers the online advertising of the predetermined form in the server 20 to the advertiser terminal 10, the advertiser terminal ( 10), the edited online advertisement may be uploaded after editing (eg, changing layout, text color, font, etc.).

The advertiser terminal 10 sets various billings for the online advertisement through the billing setting unit 220d provided by the web site of the bid management server 20 and bids through the bidding unit 220e. In this case, the billing setting of the online advertisement may be a unit price per click, a unit price per click, a unit price per advertisement view, a unit price per advertisement purchase, a unit price per member registration of an advertisement web site, and the like.

Accordingly, the identification number (ID) of the advertiser terminal 10 to which the selection information, the advertisement exposure time, the online advertisement information, the billing setting information, etc. of the online advertisement area bidding through the bidding unit 220e of the bid management server 20 are logged. ) Is stored in the advertisement management database (DB) 30. Although not shown in the drawing, in the present invention, an advertisement management database (DB) may be configured by setting an online advertisement form to be exposed to the same online advertisement form or to a different form of online advertisement for each website which is an advertisement exposure network site 70 ( 30) can be stored. In addition, the advertiser terminal 10 may modify the advertisement exposure time, advertisement information, billing, etc. before or after bidding through the bidding unit 220e through the advertisement correction unit 230.

When the bidding of the advertiser terminal 10 is completed in the bid management server 20, the successful bid processing server 40 is a user terminal for the existing online advertising of the advertiser terminal 10 bidding through the click log analysis unit 410 The click log information of 90 is analyzed (e.g., the number of clicks), and the number of invalid clicks that are clicked illegally from a predetermined IP is extracted and invalidated. (S60 to S70)

The successful bid processing server 40 determines whether or not the successful bid for the online advertisement of the advertiser terminal 10 analyzing the click log information through the advertisement successful bidding unit 420. If the click log information is less than the number of cleats set by the advertiser terminal 10 at the time of bidding, the advertiser terminal 10 wins the online advertisement bidding. If the click log information is equal to or more than the set number of clicks, the advertiser terminal 10 bids the online advertisement. Excluded from a successful bid. (S80-S90)

The successful bid processing server 40 stores the online advertisement information of the advertiser terminal 10 that has been won by the successful bidder 420 through the advertisement data storage unit 430 in the advertisement management database (DB) 30. DB) 50 to move and store. (S100)

Subsequently, when the user terminal 90 is connected to the advertisement exposure network site 70 through the wired / wireless internet 80, the corresponding advertisement exposure network site 70 requests an online advertisement to be displayed on the web server 60 for the advertisement exposure service. do. In response, the web server 60 for the advertisement exposure service determines whether one or more advertisement exposure network sites 70 request an online advertisement publication (S110).

As a result of the determination in S110, when one or more of the advertisement exposure network sites 70 request the advertisement to be displayed, the web server 60 for the advertisement exposure service may check the online advertisement information that has been won for each advertisement area stored in the advertisement data database (DB) 50. The advertisement is read and delivered to the requested advertisement exposure network site 70 so as to be exposed (displayed) to each advertisement area in the web page of the site. Expose

Although not shown in the drawing, the web server 60 for the advertisement exposure service has a request time for the advertisement exposure of the advertisement exposure network site 70 when the advertiser terminal 10 bidding for each advertisement area also sets an advertisement exposure time at the time of an advertisement auction. It determines whether it is included in the set advertisement exposure time, and exposes (displays) the successful online advertisement information for each advertisement area of the site 70 requesting the advertisement posting only during the set advertisement exposure time. In addition, the web server 60 for the advertisement exposure service exposes the online advertisement in the same online advertisement form for each of the advertisement exposure network sites 70 when the advertiser terminal 10 that is successful at the time of the advertisement bidding also sets the online advertisement form. Expose them to different forms of online advertising.

5 is a flowchart sequentially illustrating a process of bidding, winning a bid and exposing a web site to an online advertisement in an internet advertisement system according to another embodiment of the present invention.

2, 3, and 5, according to another exemplary embodiment of the present invention, a process of bidding an online advertisement in a competitive manner for each advertisement area in a competitive manner and exposing it to a web site will be described. .

First, the advertiser terminal 10 accesses the web site of the bid management server 20 through the wired / wireless internet (not shown), logs in, and selects an advertisement bidding service.

The advertiser terminal 10, which is logged in and selects an advertisement bidding service, may select any advertisement in the web page of the advertisement exposure network site 70 through the bid advertisement area selection unit 220a provided by the website of the bid management server 20. For example, the selected advertisement area is located near the center search window, the first upper left column, the second upper right column, and the like on the web page.

In addition, the advertiser terminal 10 sets the advertisement exposure time for the advertisement area selected through the advertisement exposure time setting unit 220b provided by the web site of the bid management server 20 (S220). Set the ad exposure time from 9:00 AM to 6:00 PM.

The advertiser terminal 10 uploads and uploads online advertisement information to the bid management server 20 through the advertisement information register 220c provided by the web site of the bid management server 20 (S230). The online advertising information is the advertising graphic image, the advertising text, the URL address when the image is clicked, and the like. At this time, the registration of the online advertising information, uploads the online advertising information directly generated in the advertiser terminal 10, or delivers the online advertising of the predetermined form in the server 20 to the advertiser terminal 10, the advertiser terminal ( 10), the edited online advertisement may be uploaded after editing (eg, changing layout, text color, font, etc.).

The advertiser terminal 10 sets various billings for the online advertisement through the billing setting unit 220d provided by the web site of the bid management server 20 and bids through the bidding unit 220e. In this case, the billing setting of the online advertisement may be set to a unit price per click, a unit price per click, a unit price per advertisement view, a unit price per advertisement purchase, a unit price per subscription of an advertisement web site, and the like.

Accordingly, the identification number (ID) of the advertiser terminal 10 to which the selection information, the advertisement exposure time, the online advertisement information, the billing setting information, etc. of the online advertisement area bidding through the bidding unit 220e of the bid management server 20 are logged. ) Is stored in the advertisement management database (DB) 30. Although not shown in the drawing, in the present invention, the online advertisement form is set to be exposed to the same online advertisement form for each of the advertisement exposure network sites 70 or to different types of online advertisements, and then the advertisement management database (DB) 30 may be configured. You can also save. In addition, the advertiser terminal 10 may modify the advertisement exposure time, advertisement information, billing, etc. before or after bidding through the bidding unit 220e through the advertisement correction unit 230.

When bidding of the plurality of advertiser terminals 10 is completed in the bid management server 20, the successful bid processing server 40 may check the existing online advertisement of each advertiser terminal 10 that has been bidding through the click log analyzer 410. The click log information of the user terminal is analyzed (e.g., the number of clicks), and the number of invalid clicks that are illegally clicked from a predetermined IP is extracted and invalidated (S250 to S260).

The successful bid processing server 40 extracts bid data of all advertiser terminals 10 stored in the advertisement management database (DB) 30 through the advertisement successful bidding unit 420, and the existing click log of the corresponding advertiser terminal 10 If the click log information is less than the number of cleats set by the advertiser terminal 10 at the time of bidding by analyzing the information (that is, the number of clicks), the online advertisement bidding by the advertiser terminal 10 is set as a bidding target, and is equal to or more than the set number of clicks. In this case, the online terminal bidding by the advertiser terminal 10 is excluded from the successful bid. (S270 to S280).

The auction processing server 40 has the highest billing price for each advertisement area and advertisement exposure time among the bidding online advertisement information of the remaining advertiser terminal 10 except for the successful bidder through the advertisement auction unit 420 (for example, , The unit price per click, etc.) The successful bidding process of the online advertisement information of the advertiser terminal 10 (S290) For example, the successful bidding of the online advertisement of the advertiser with the highest bidding price in the area A from 9:00 am to 10:00 am do.

The successful bid processing server 40 moves and stores the online advertisement information of the advertiser terminal 10 that has been won for each advertisement region and advertisement exposure time in the advertisement management database (DB) 30 in the advertisement data database 50. (S300)

Subsequently, when the user terminal 90 is connected to the advertisement exposure network site 70 through the wired / wireless internet 80, the corresponding advertisement exposure network site 70 requests an online advertisement to be displayed on the web server 60 for the advertisement exposure service. do. In response, the web server 60 for the advertisement exposure service determines whether one or more advertisement exposure network sites 70 request the online advertisement to be posted (S310).

As a result of the determination of S310, when one or more of the advertisement exposure network sites 70 request the online advertisement to be displayed, the web server 60 for the advertisement exposure service is classified by advertisement area and advertisement exposure time stored in the advertisement data database (DB) 50. After reading the online advertising information that has been won, the information is delivered to the requested advertisement exposure network site 70 and exposed to each advertisement area in the web page of the corresponding website (display) (S320).

In other words, if advertiser B wins online ads in area A from 9:00 am to 1:59 pm, and advertiser C wins online ads from 2:00 pm to 6:00 pm in the same area A, In response to an ad serving request from the ad exposure network site 70, the server 60 exposes the online advertisement of advertiser B from 9 am to 1:59 pm in the A area of the web page of the site 70, Advertise C's online advertisement in area A from 2 pm to 6 pm.

When the online advertisement is exposed to the advertisement area, the web server 60 for the advertisement exposure service may set the same online for each of the advertisement exposure network sites 70 when the advertiser terminal 10 that is successful in the advertisement area sets the online advertisement type. Expose online advertising in the form of advertisements or expose different types of online advertising.

As described above, the present invention allows advertisers to bid online advertisement information and advertisement bidding conditions directly, and to bid the advertiser's online advertisement for each advertisement area of an ad impression network site so that the advertiser can check whether the advertisement is exposed or not. Can be adjusted through

In the present invention, since the advertiser bidding the online advertisement on the Internet can directly set the advertisement exposure time, the advertisement can be exposed (displayed) on the website at the time desired by the advertiser or at the time when the advertisement effect is large. By preventing the exposure of advertisements of time, irrational operation of Internet advertisements can be prevented.

On the other hand, the present invention is not limited to the above-described embodiment, various modifications are possible by those skilled in the art within the spirit and scope of the present invention described in the claims to be described later.

Claims (18)

In an Internet advertising system that exposes online advertisements to web pages of websites through wired and wireless Internet, An advertiser terminal that selects an arbitrary advertising area of the web page, sets bidding conditions including billing, and delivers online advertising information; A bid management server for managing and storing any advertisement area selection, billing bidding conditions, and online advertisement information delivered from the advertiser terminal; A successful bid processing server for bidding and storing the online advertisement for each advertisement area selected by the advertiser terminal; An advertisement data database for storing bidding conditions and online advertisement information of the advertiser terminal, which has been won by the auction processing server; An advertisement exposure network site for exposing the online advertisement to a user terminal connected through the wired or wireless Internet through a web page of a web site; When the user terminal accesses the advertisement exposure network site to request online advertisement display, an advertisement exposure service that searches for the online advertisement information obtained by each advertisement area in the advertisement data database and delivers the advertisement to the advertisement exposure network site according to the request. Web server Internet advertising system according to the bid per advertisement area comprising a. The method of claim 1, The bidding condition including the billing, Internet advertising system according to the bid per advertisement area, characterized in that the unit price per click, unit price per view, unit price per purchase or unit price per subscription. The method of claim 2, The auction processing server is configured to bid online advertisements in the order of bidding by the advertiser terminal having the highest billing bidding condition. The method of claim 3, wherein The bid processing server analyzes the click log of the advertiser terminal to target the online advertisement bidding by the advertiser terminal when the number of clicks set by the advertiser terminal is less than the set number of clicks. Internet advertisement system according to the bidding for each advertising area, characterized in that the bidding online advertising is excluded from the successful bid. The method of claim 1, The advertiser terminal sets the online advertisement form exposed by the advertisement exposure network site to the bid management server as the online advertisement of the same form or different forms for each site, The web server for the advertisement exposure service is configured to expose online advertisement information of the same form or different forms to the corresponding advertisement exposure network site according to the advertisement form of the successful bidder terminal. . In an Internet advertising system that exposes online advertisements to web pages of websites through wired and wireless Internet, An advertiser terminal for selecting an arbitrary advertisement area of the web page, setting bidding conditions including advertisement exposure time and billing, and delivering online advertisement information; A bid management server for managing and storing an arbitrary advertisement area selection, advertisement exposure time, billing bidding condition, and online advertisement information delivered from the advertiser terminal; A successful bid processing server configured to bid and store the online advertisement for each advertisement region and the advertisement exposure time selected by the advertiser terminal; An advertisement data database for storing bidding conditions and online advertisement information of the advertiser terminal, which has been won by the auction processing server; An advertisement exposure network site for exposing the online advertisement to a user terminal connected through the wired or wireless Internet through a web page of a web site; When the user terminal accesses the advertisement exposure network site and requests an online advertisement to be displayed, the advertisement data network searches for the online advertisement information that has been won by the advertisement region and the advertisement exposure time according to the request. Web server for ad exposure service delivered to site Internet advertising system according to the bid per advertisement area comprising a. The method of claim 6, The bidding condition including the billing, Internet advertising system according to the bid per advertisement area, characterized in that the unit price per click, unit price per view, unit price per purchase or unit price per subscription. The method of claim 7, wherein The auction processing server is configured to bid online advertisements in the order of bidding by the advertiser terminal having the highest billing bidding condition. The method of claim 8, The bid processing server analyzes the click log of the advertiser terminal to target the online advertisement bidding by the advertiser terminal when the number of clicks set by the advertiser terminal is less than the set number of clicks. Internet advertisement system according to the bidding for each advertising area, characterized in that the bidding online advertising is excluded from the successful bid. The method of claim 6, The advertiser terminal sets the online advertisement type exposed by the advertisement exposure network site to the bid management server as the same type or different type of online advertisement for each site, The web server for the advertisement exposure service is configured to expose online advertisement information of the same form or different forms to the corresponding advertisement exposure network site according to the advertisement form of the successful bidder terminal. . In the control method of the Internet advertising system for exposing online advertising on the web page of the website through the wired and wireless Internet, Selecting an arbitrary advertising area of the web page, setting a bidding condition including billing, and delivering and bidding online advertising information; Winning the online advertisement for each of the selected advertisement regions; Storing bidding conditions and online advertisement information for the successful advertisement area; Determining whether a web site that exposes the online advertisement requests to display the online advertisement; If the online advertisement is requested to be displayed, providing the exposed online advertisement for each advertisement area on the website; Control method of the Internet advertising system according to the bidding for each advertising area comprising a. The method of claim 11, The bidding step, And setting an online advertisement form exposed to the web site to the same form or a different form of online advertisement for each site. A control method of an internet advertising system according to bidding for each advertising area, characterized by exposing other forms of online advertising information. The method of claim 11, The bidding of the online advertisement for each advertisement area may include: The method of controlling the Internet advertising system according to the bidding for each advertising area, characterized in that the bidding for the advertising area, characterized in that the bidding conditions are the highest bidding advertiser terminal. The method of claim 11, The bidding of the online advertisement for each advertisement area may include: Analyzing the click log of the advertiser terminal bidding the online advertisement, if the advertiser terminal is less than the number of clicks set by the advertiser terminal bids the online advertisement bidding, and if the advertiser number is more than the set number of clicks the advertiser terminal bids A method for controlling an internet advertising system according to bidding for each advertising area, wherein one online advertisement is excluded from a successful bid. In the control method of the Internet advertising system for exposing online advertising on the web page of the website through the wired and wireless Internet, Selecting an arbitrary advertising area of the web page, setting bidding conditions including ad exposure time and billing, and delivering and bidding online advertisement information; Winning the online advertisement by the selected advertisement region and the advertisement exposure time; Storing bidding conditions and online advertisement information for the successful advertisement area and advertisement exposure time; Determining whether a web site that exposes the online advertisement requests to display the online advertisement; If the online advertisement is requested to be displayed, providing the exposed online advertisement by the advertisement region and the advertisement exposure time to the web site; Control method of the Internet advertising system according to the bidding for each advertising area comprising a. The method of claim 15, The bidding step, And setting an online advertisement form exposed to the web site to the same form or a different form of online advertisement for each site. A control method of an internet advertising system according to bidding for each advertising area, characterized by exposing other forms of online advertising information. The method of claim 15, The bidding of the online advertisement for each advertisement area may include: The method of controlling the Internet advertising system according to the bidding for each advertising area, characterized in that the bidding for the advertising area, characterized in that the bidding conditions are the highest bidding advertiser terminal. The method of claim 17, The bidding of the online advertisement for each advertisement area may include: Analyzing the click log of the advertiser terminal bidding the online advertisement, if the advertiser terminal is less than the number of clicks set by the advertiser terminal bids the online advertisement bidding, if the advertiser clicks over the set number of bids A method for controlling an internet advertising system according to bidding for each advertising area, characterized by excluding an online advertisement from a successful bid.

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