CN108876454A - The device and its statistical method of accurate statistics commercial audience situation - Google Patents
The device and its statistical method of accurate statistics commercial audience situation Download PDFInfo
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Abstract
The present invention discloses the device and its statistical method of a kind of accurate statistics commercial audience situation.Described device includes the image collecting device being electrically connected to each other, image processing module, queue storage device, identification tracing module and statistical module；Image/video information in region to be measured before image acquisition device advertising carrier, image processing module grabs face characteristic data in image/video information and obtains its gender and age segment information by algorithm, queue storage device stores the face characteristic data grabbed, currently simultaneously duplicate removal is compared with the face characteristic data stored in queue storage device in the face characteristic data that have grabbed to the tracking of identification tracing module, has identified in statistical module real-time statistics region to be measured and the quantity of the face through duplicate removal and the corresponding gender of face, age segment information.Statistic device structure of the invention is simple, flexibility is good, and statistical method is accurately credible, and can effectively avoid the risk of individual privacy leakage, has very high practical application and commercial value.
Description
Technical field
The present invention relates to advertising fields, more particularly to a kind of device and its statistics of accurate statistics commercial audience situation
Method.
Background technique
In view of the importance of advertisement, investment of the enterprise usually in advertisement is huge, but often to advertising results and advertisement
The number of audient is difficult to determine, obscures the flow of the people that general estimation is passed through and often differ with actual flow of the people and advertising results
It is very remote.In addition due to industry competition fierceness be not excluded for a small number of advertising companies (advertisement terminal operator) in order to strive for advertisement launch visitor
(businessman to advertise) exaggerates data therein at family, causes advertisement to launch client's dispensing effect and has a greatly reduced quality, not only delays treasured
The expensive marketing time wastes the promotion resource of relative arrangement, also has lost a large number of advertising expenditure.Therefore, how advertisement to be allowed to throw
Putting a certain advertisement truthful advertisement value of client's objective appraisal becomes extremely important problem.
Summary of the invention
The purpose of the present invention is overcoming above-mentioned technical problem, provide a kind of accurate statistics commercial audience situation device and its
Statistical method.
A kind of device of accurate statistics commercial audience situation, including image collecting device, the image procossing being electrically connected to each other
Module, queue storage device, identification tracing module and statistical module；Described image acquisition device is set to advertising carrier, for adopting
Collect before advertising carrier that image/video information, described image processing module grab face in described image video information in region to be measured
Characteristic simultaneously learns its corresponding gender and age segment information by algorithm, and the queue storage device stores at described image
The face characteristic data that have grabbed of reason module, face characteristic data that the identification tracing module tracking has currently grabbed and with institute
It states the data stored in queue storage device and duplicate removal is compared, the statistical module real-time statistics enter in region to be measured and pass through
The corresponding gender of face quantity and face of duplicate removal, age bracket.
In a kind of preferred embodiment of the device of accurate statistics commercial audience situation provided by the invention, the queue is deposited
Storage device original state is sky, and only storage is special from current point in time toward the specific time or certain amount of face being pushed forward after operation
Levy data.
In a kind of preferred embodiment of the device of accurate statistics commercial audience situation provided by the invention, the timing mould
Block and described image processing module, the identification tracing module, the statistical module are electrically connected to each other, the timing module record
Crawl time point of each face characteristic data grabbed and from being crawled to the lasting duration of disappearing, to obtain each
The corresponding people of a face characteristic data watches time point and the viewing duration of advertisement；It is grabbed described in the statistical module counts
The duration that ad content shown by time point and the time point and the ad content are watched.
In a kind of preferred embodiment of the device of accurate statistics commercial audience situation provided by the invention, in setting time
It is interior, if the identification tracing module determines storage in the face characteristic data currently grabbed and the queue storage device
When data similarity reaches threshold value, the queue storage device does not carry out storage to the face characteristic data or by similarity height
Face characteristic data abandoned and it is final only retain first, the statistical module does not add up similar face quantity, it is described
Timing module continues to watch the time point of advertisement to the corresponding face of the face characteristic data of reservation and stay time records,
And it is sent to the statistical module and is counted.
In a kind of preferred embodiment of the device of accurate statistics commercial audience situation provided by the invention, described image is adopted
Acquisition means are removably set to advertising carrier.
In a kind of preferred embodiment of the device of accurate statistics commercial audience situation provided by the invention, described image is adopted
Acquisition means include camera.
The present invention also provides based on it is above-mentioned it is accurate statistics commercial audience situation device statistical method, specifically include as
Lower step：
S1：Described image acquisition device acquires before advertising carrier image/video information in region to be measured；
S2：Described image processing module grabs face characteristic data in described image video information and learns it by algorithm
Corresponding gender and age segment information；
S3：The face characteristic data that currently grab of identification tracing module real-time tracing are simultaneously stored with the queue
Duplicate removal is compared in currently stored data in device；
S4：The statistical module real-time statistics enter face quantity and the corresponding gender of face through duplicate removal in region to be measured
And age segment information.
In a kind of preferred embodiment of statistical method provided by the invention, step S3 is specially：
S31：The face characteristic data that currently grab of identification tracing module real-time tracing and determine its with it is described
Whether the similarity of the data stored in queue storage device reaches threshold value；If it is not, into S32；If so, thinking to reach threshold value
Multiple face characteristic data membership same persons of similarity then enter S33；
S32：The queue storage device stores the face characteristic data currently grabbed；
S33：The queue storage device does not store the face characteristic data currently grabbed or by high more of similarity
A face characteristic abandon and final only reservation one；The timing module continues to the face characteristic number currently retained
It is recorded according to the time point and stay time of corresponding face viewing advertisement, and is sent to the statistical module and is counted.
In a kind of preferred embodiment of statistical method provided by the invention, step S4 is specially：The statistical module is real
Shi Tongji enter in region to be measured face quantity through duplicate removal and the corresponding gender of face and age segment information and it is each described in
Face watches ad content shown in time point, viewing duration and the duration of advertisement.
Compared with prior art, the device of accurate statistics commercial audience situation provided by the invention and its statistical method have
Following beneficial effect：
One, described device assesses face recognition application in advertising results, passes through the identification tracing module and the team
Column storage device carries out face characteristic tracking and duplicate removal, prevents from carrying out weight to the advertisement viewer walked up and down in specific time
Multiple statistics realizes the accurate statistics to advertisement viewing flow of the people in region to be measured before advertising carrier, in combination with the timing mould
Block and the statistical module carry out the ad content at time point and time point display that face occurs with respectively viewing duration
Statistics improves the accuracy rate of advertising results assessment, provides further reliable reference frame to advertising results assessment.
Two, the corresponding gender of face and age bracket are identified by described image processing module, by statistics, is beneficial to wide
Announcement crowd's audient's surface analysis is realized that advertisement accurately is launched and is stepped again further, has very high business use value.
Three, the advertising carrier of the form of the unlimited advertising carrier of described device, any demand for having advertising results to count all may be used
This device is installed, flexibility is good, is not limited to certain carrier, has a wide range of application, and practicability is good.
Four, described image acquisition device removably connects advertising carrier, first has the advantages that flexibility is good, second ties up
Repair convenient advantage.In specific real-time mode, item can be constrained according to the mode of advertising carrier, size dimension and its mounting means etc.
The type of part flexible choice image collecting device and its focal length, mounting means etc..
Five, the queue storage device stores the current recognized face characteristic data out, not to collected
Image is saved, and public privacy is preferably protected while having saved hardware cost.Overcome advertisement operation in reality
Quotient analyzes personal specifying information using information such as a large amount of user information of accumulation and image tags, causes information leakage
Risk, improve the safety of information, reduce operator leakage individual privacy risk.Especially when advertising carrier is set to
When in not common region, such statistic device has more application value.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of the device of accurate statistics commercial audience situation provided by the invention；
Fig. 2 is Fig. 1 shown device statistical method flow chart；
Fig. 3 is that statistical method shown in Fig. 2 compares duplicate removal Stored Procedure figure；
Fig. 4 is the specific embodiment citing flow chart of Fig. 1 shown device statistical method.
Specific embodiment
The embodiment of the invention provides the devices and its statistical method of a kind of accurate statistics commercial audience situation, for accurate
Ad content audient situation is counted, the assessment efficiency of advertising results is improved, help realizes that accurately advertisement is launched.
To enable the purpose of the present invention, feature, advantage more obvious and understandable, implement below in conjunction with the present invention
Attached drawing in example, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that reality disclosed below
Applying example is only a part of the embodiment of the present invention, and not all embodiments.Based on the embodiments of the present invention, the technology of this field
Personnel's every other embodiment obtained, shall fall within the protection scope of the present invention.
Term " includes " in description and claims of this specification and above-mentioned attached drawing and " having " and they
Any deformation, it is intended that covering non-exclusive includes so as to a series of process, method comprising units, system, product or to set
It is standby to be not necessarily limited to those units, but be not clearly listed or these process, methods, product or equipment are consolidated
The other units having.
Described device provided in an embodiment of the present invention assesses face recognition application in advertising results, tracks mould by identification
Block and queue storage device carry out face tracking and duplicate removal, can prevent from repeating to count, realize in region to be measured before advertising carrier
The accurate statistics of flow of the people improves advertisement evaluations efficiency.It is described in detail below.
Refering to Figure 1, the structural schematic diagram of the device for the accurate statistics commercial audience situation of the present invention.It is described accurate
The device 1 of statistics commercial audience situation includes the image collecting device 11 being electrically connected to each other, image processing module 12, identification tracking
Module 13, queue storage device 14, statistical module 15 and timing module 16.
Described image acquisition device 11 connects advertising carrier, for acquiring before advertising carrier image/video letter in region to be measured
Breath.Advertising carrier can be electric advertisement screen, be also possible to papery propaganda board, all to can be used as advertising carrier and need
The device for carrying out advertising results assessment all can be used as advertising carrier of the invention.Region to be measured is according to the actual situation or gray
It is required that being set.Preferably, camera can be selected in described image acquisition device 11, and according to the mode of advertising carrier, size
The type and its focal length, mounting means etc. of size and its mounting means flexible choice camera, are not easy affected by environment.The figure
As acquisition device 11 is removably connected to advertising carrier, including but not limited to screw thread, bolt, clamping, spline connection etc., specifically
It is selected according to the actual situation.First dismountable connection has the advantages that flexibility is good, second easy to maintenance, maintenance cost
It is low.
Described image processing module 12 is for extracting face characteristic data in image/video information, such as shape of face, face position
It sets, facial characteristics etc., and its gender, age bracket is learnt by algorithm, the technology of this respect is highly developed at present, such as logical
It crosses GPU graphics processor and integrates the technologies such as human body attributive analysis and the recognition of face of Baidu AI open platform, this will not be repeated here.
14 original state of queue storage device be sky, after operation only storage from current point in time toward be pushed forward it is specific when
Interior or certain amount of face characteristic data, are selected or are set with specific reference to actual conditions.Queue storage is meant automatically
Queue heads client information is removed, is that the required data stored and information reserve corresponding space in real time, in real time the required data stored
And information is stored in the tail end of queue.It selects the queue storage device 14 that can save hardware configuration cost, improves entire described
The speed of service of device 1.The queue storage device 14 is encoded to face characteristic data distribution exclusive identification code, that is, ID of storage,
Data storage format is：ID coding, face characteristic data, crawl time point, as shown in the table：
| ID coding | Face characteristic data | Grab time point |
The identification tracing module 13, which is tracked the face characteristic data currently grabbed and stored with the queue, to be filled
It sets the data stored in 14 to be compared, the schedule speed for comparing duplicate removal reaches Millisecond.In setting for the queue storage device 14
In fixing time, if the identification tracing module 13 determines in the face characteristic data currently grabbed and the queue storage device 14
When the face characteristic data similarity of storage reaches threshold value, the queue storage device 14 is not to presently described face characteristic data
The ID coding of stored similar face characteristic data is stored and is recorded, the statistical module 15 does not increase face number
For amount to prevent flow of the people from repeating to count, the timing module 16 still encodes the corresponding face viewing advertisement to the ID
Time point and stay time carry out timing, and data are stored under the ID coding, and be sent to the statistical module 15 into
Row statistics.
The timing module 16 and described image processing module 12, the identification tracing module 13, the statistical module 15
It is electrically connected to each other, for recording the time point for the face characteristic data that described image processing module 12 has grabbed and from appearance
To the duration that disappears, and it is sent to the statistical module 15 and is counted.
Face quantity and the corresponding gender of each face that 15 real-time statistics of statistical module have identified, age bracket,
Watch the ad content shown in time point, stay time and time point and duration of advertisement.15 data of statistical module
Output form is：ID coding, gender, age, crawl time point, duration, advertisement show content, current persons count, such as following table
It is shown：
Note that the ID that the statistical module 15 exports encodes institute corresponding with the ID coding that the queue storage device 14 stores
Refer to unified.
When same ID encodes the time point difference of corresponding crawl, corresponding record each crawl time point, duration and
Advertisement shows content.
Referring to Fig. 2, being Fig. 1 shown device work flow diagram.
S1：Described image acquisition device 11 acquires before advertising carrier image/video information in region to be measured.
S2：Described image processing module 12 grabs face characteristic data in described image video information and is learnt by algorithm
Its corresponding gender and age segment information.
S3：The identification tracing module 13 is tracked the face characteristic data currently grabbed and is stored with the queue
Currently stored data store after duplicate removal is compared in device 14.
Referring to Fig. 3, process is specifically judged for step S3, it is as follows：
S31：The face characteristic data and the queue storage device that the identification tracing module 13 will be grabbed currently
The face characteristic data stored in 14 are compared one by one；
S32：Determine whether similarity reaches threshold value；If it is not, into S33；If so, recording the institute for reaching threshold similarity
The ID coding for stating face characteristic data, then enter S34；
S33：The queue storage device 14 distributes new ID and encodes to the face characteristic data currently grabbed, corresponds to
New ID coding stores down the time point of the face characteristic data and crawl that currently grab；
S34：The queue storage device 14 abandons the face characteristic data currently grabbed；The timing module simultaneously
16 continue to record the crawl time point of the face characteristic data currently grabbed and duration, and are recorded in step
Under the ID coding of S32 record.
S4：15 real-time statistics of statistical module enter face quantity and the corresponding property of face through duplicate removal in region to be measured
Other and age segment information.
Step S4 is specially：The quantity of 15 real-time statistics ID of the statistical module coding and each ID encode corresponding property
Shown ad content not and in age segment information, crawl time point and duration and the duration.
It in specific work process, is illustrated below, as shown in Figure 4：
For A before advertising carrier in region to be measured, described image acquisition device 11 acquires image/video information, at described image
Manage the face characteristic data that module 12 grabs A；The identification tracing module 13 determines that the face characteristic data of A are deposited in the queue
Whether the face characteristic data that reach similarity threshold are had in storage device 14？If nothing, the queue storage device 14 is distributed newly
ID coding, it is assumed that new ID is encoded to X, then the face characteristic data of A and crawl time point corresponding are stored under X coding；If so,
Then reach the stored face characteristic data of threshold value corresponding ID coding is how many with the face characteristic data similarity of A, vacation
It is set as Y, then the queue storage device 14 abandons the face characteristic data of A, and the timing module 16 still records the face of A
The crawl time point of characteristic and duration, and be recorded under Y coding.The statistical module 15 counts the feature of A
The quantity and each ID that ID is encoded when data grabber time point encode corresponding gender and age segment information, crawl time point and
Shown ad content in duration and the duration.The queue storage device 14 judges whether coding X and Y has reached and deposits
Store up the specific time of setting？If having reached, the queue storage device 14 abandons the face characteristic data and its relevant information of A.
Compared with prior art, the device 1 and its statistical method of accurate statistics commercial audience situation provided by the invention, tool
There is following beneficial effect：
One, described device 1 assesses face recognition application in advertising results, carries out people by the identification tracing module 13
Face tracking features are prevented from carrying out repeating statistics to the advertisement viewer walked up and down in specific time, be realized to advertising carrier
The accurate statistics of advertisement viewing flow of the people, right in combination with the timing module 16 and the statistical module 15 in preceding region to be measured
The ad content at time point and time point display that face occurs and respective viewing duration are counted, and are improved advertising results and are commented
The accuracy rate estimated provides further reliable reference frame to advertising results assessment.
Two, the corresponding gender of face and age bracket are identified by described image processing module 12, by statistics, are beneficial to
Advertisement crowd's audient's surface analysis is realized that advertisement accurately is launched and is stepped again further, has very high business use value.
Three, the propagandizing device of the form of the unlimited advertising carrier of described device 1, any demand for having advertising results to count all may be used
This device is installed, flexibility is good, is not limited to certain carrier, has a wide range of application, and practicability is good.
Four, described image acquisition device 11 removably connects advertising carrier, first has the advantages that flexibility is good, second
Advantage easy to maintenance.In specific real-time mode, it can be constrained according to the mode of advertising carrier, size dimension and its mounting means etc.
The type of condition flexible choice image collecting device and its focal length, mounting means etc..
Five, the queue storage device 14 stores the current recognized face characteristic data out, the statistical module
Only output number and its its corresponding gender, age segment information etc., do not save acquired image, have saved hardware
Public privacy is preferably protected while cost.Advertisement operators in reality are overcome to believe using a large amount of user of accumulation
Breath and the information such as image tag and analyze personal specifying information, cause the risk of information leakage, improve the safety of information
Property, reduce the risk of operator's leakage individual privacy.Especially when advertising carrier is set in not common region, such statistics
Device has more application value.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (9)
1. a kind of accurate device of statistics commercial audience situation, which is characterized in that including be electrically connected to each other image collecting device,
Image processing module, queue storage device, identification tracing module and statistical module；Described image acquisition device is set to publicity and carries
Body, for acquiring, image/video information, described image processing module grab described image video in region to be measured before advertising carrier
Face characteristic data and its corresponding gender and age segment information are learnt by algorithm in information, the queue storage device storage
The face characteristic data that described image processing module has grabbed, the face characteristic that the identification tracing module tracking has currently grabbed
Duplicate removal is simultaneously compared with the data stored in the queue storage device for data, and the statistical module real-time statistics enter to be measured
Face quantity and the corresponding gender of face, age bracket in region and through duplicate removal.
2. accurately counting the device of commercial audience situation according to claim 1, which is characterized in that the queue storage device
Original state is sky, is only stored after operation from the past specific time or certain amount of face characteristic number being pushed forward of current point in time
According to.
3. accurately counting the device of commercial audience situation according to claim 2, which is characterized in that it further include timing module,
The timing module and described image processing module, the identification tracing module, the statistical module are electrically connected to each other, the meter
When module record the crawl time point of each face characteristic data grabbed and from being crawled to the lasting duration of disappearing,
To show that the corresponding people of each face characteristic data watches time point and the viewing duration of advertisement；The statistical module system
Count the duration that ad content and ad content shown by the crawl time point and the time point are watched.
4. accurately counting the device of commercial audience situation according to claim 3, which is characterized in that within the set time, if
The identification tracing module determines the data stored in the face characteristic data currently grabbed and the queue storage device
When similarity reaches threshold value, the queue storage device does not carry out storage or the people that similarity is high to the face characteristic data
Face characteristic is abandoned and final only reservation similar face quantity, timing first, the statistical module does not add up
Module continues to watch the time point of advertisement to the corresponding face of the face characteristic data of reservation and stay time records, concurrently
The statistical module is given to be counted.
5. accurately counting the device of commercial audience situation according to claim 1, which is characterized in that described image acquisition device
Removably it is set to advertising carrier.
6. accurately counting the device of commercial audience situation according to claim 1, which is characterized in that described image acquisition device
Including camera.
7. a kind of statistical method of the device based on accurate statistics commercial audience situation as claimed in claim 4, which is characterized in that
Specifically comprise the following steps：
S1：Described image acquisition device acquires before advertising carrier image/video information in region to be measured；
S2：Described image processing module grabs face characteristic data in described image video information and learns its correspondence by algorithm
Gender and age segment information；
S3：The face characteristic data that currently grab of identification tracing module real-time tracing and with the queue storage device
Duplicate removal is compared in interior currently stored data；
S4：The statistical module real-time statistics enter face quantity through duplicate removal and the corresponding gender of face and year in region to be measured
Age segment information.
8. statistical method according to claim 7, which is characterized in that step S3 is specially：
S31：The face characteristic data that currently grab of identification tracing module real-time tracing simultaneously determine itself and the queue
Whether the similarity of the data stored in storage device reaches threshold value；If it is not, into S32；If so, thinking to reach threshold value similar
Multiple face characteristic data membership same persons of degree then enter S33；
S32：The queue storage device stores the face characteristic data currently grabbed；
S33：The queue storage device does not store the face characteristic data currently grabbed or multiple people that similarity is high
Face characteristic abandon and final only reservation one；The timing module continues to the face characteristic data pair currently retained
The time point for the face viewing advertisement answered and stay time are recorded, and are sent to the statistical module and are counted.
9. statistical method according to claim 8, which is characterized in that step S4 is specially：The statistical module real-time statistics
Face quantity and the corresponding gender of face and age segment information and each face in into region to be measured through duplicate removal are seen
See ad content shown in time point, viewing duration and the duration of advertisement.
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| CN111476600A (en) * | 2020-03-23 | 2020-07-31 | 浙江新再灵科技股份有限公司 | Method for counting and analyzing audience number of vertical ladder advertisement |
| CN111784406A (en) * | 2020-07-10 | 2020-10-16 | 大连中维世纪科技有限公司 | Traditional advertisement big data quantitative analysis method based on face intelligent recognition |
| CN112308609A (en) * | 2020-10-31 | 2021-02-02 | 成都新潮传媒集团有限公司 | Advertisement putting charging method and device and computer equipment |
| CN112633204A (en) * | 2020-12-29 | 2021-04-09 | 厦门瑞为信息技术有限公司 | Accurate passenger flow statistical method, device, equipment and medium |
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| CN117035874A (en) * | 2023-10-10 | 2023-11-10 | 南京莫愁智慧信息科技有限公司 | Digital human advertisement data processing method |
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