WO2017120834A1 - Method for inserting advertisements according to number of playback times and advertisement insertion system - Google Patents
Method for inserting advertisements according to number of playback times and advertisement insertion system Download PDFInfo
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- WO2017120834A1 WO2017120834A1 PCT/CN2016/070936 CN2016070936W WO2017120834A1 WO 2017120834 A1 WO2017120834 A1 WO 2017120834A1 CN 2016070936 W CN2016070936 W CN 2016070936W WO 2017120834 A1 WO2017120834 A1 WO 2017120834A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
Definitions
- the invention belongs to the technical field of internet advertisement application, and particularly relates to a method for inserting an advertisement according to the number of times of play and an advertisement insertion system.
- network video can integrate text, audio, images, animation, etc., it is very interactive and entertaining, which leads to an increase in the number of Internet users watching online video. It is precisely because of this that the amount of online video advertising is increasing year by year, and the form of advertising is constantly being introduced. As part of the network operation service, network video combines the dual advantages of TV and network, and has become an important form of online advertising.
- online video advertisements Compared with traditional TV, newspapers, magazines and other media advertisements, online video advertisements have a wide range of coverage, strong interaction, and fast communication speed, so the role of online video advertisements in promoting corporate products or services. It seems more and more important. For example, it takes a few seconds or even tens of seconds to open a video on a video website (such as Youku, Tudou, etc.). In the waiting seconds or even tens of seconds, playing online video ads will achieve good results. The effect of the communication, the tens of seconds of advertising space users must see, the traffic of this advertising will bring considerable revenue to advertisers and operators.
- the delivery of advertisements does not achieve the expected promotion effect, mainly because the individual needs of the audience are neglected in the advertisement delivery. If the user receives an unlimited amount of the same information for 3 times, that is, an advertisement is good, if the same user watches more than three times, the advertising effect is greatly reduced. Therefore, the current delivery strategy only pays attention to the number of times the advertisement issuer broadcasts one-way, but does not pay attention to the number of times the advertisement recipient receives.
- the embodiment of the invention provides a method for inserting an advertisement according to the number of times of play, which aims to enhance the effect of the advertisement, and Keep users focused on your ads.
- the present invention is implemented in such a manner that a method of inserting an advertisement according to the number of times of play includes the following steps:
- the advertisement is terminated and other advertisements are pushed to the account of the particular user.
- An embodiment of the present invention further provides an advertisement insertion system, including:
- a recording unit configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;
- a judging unit configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user;
- the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;
- Advertising push unit judged by the judgment unit
- the specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
- the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.
- FIG. 1 is a schematic flowchart of a method for inserting an advertisement according to a number of times of play according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for inserting an advertisement according to the number of times of play provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 In the middle, the threshold of the number of times each advertisement is played to the account of the specific user is recorded, and after each advertisement is played for the account of the specific user, the number of times the advertisements are played in the account of the specific user is recorded.
- a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
- step S102 Before, before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays the account of the specific user.
- step S102 In the judgment, when the number of times the specific advertisement is played in the account of the specific user does not exceed the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S103. And playing the advertisement; otherwise, when the number of times the specific advertisement is played in the account of the specific user exceeds the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S104. Ending the ad and pushing other ads to the account of the particular user.
- an ad plays a threshold, such as 3
- a threshold such as 3
- the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
- the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
- Recording unit 21 used to record the play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for the specific user's account.
- a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
- Judging unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the advertisement for the account of the specific user.
- the playing unit 23 has an input end connected to an output end of the determining unit 22, and is judged by the determining unit 22
- the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user.
- the advertisement pushing unit 24 has an input end connected to another output end of the determining unit 22, and is judged by the determining unit 22
- the specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
- an ad plays a threshold, such as 3
- a threshold such as 3
- the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
- recording unit 21 Recording a threshold of the number of times each advertisement plays a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user, the determining unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement is played on the account of the specific user; the determining unit 22 When the number of times of playing does not exceed the threshold of the number of times the advertisement plays for the account of the specific user, the playing unit 23 plays the advertisement, otherwise, the determining unit 22 When it is determined that the number of times of play exceeds the number of play times of the advertisement for the account of the specific user, the advertisement pushing unit 24 terminates the playing of the advertisement and pushes other advertisements to the account of the specific user.
- the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.
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Abstract
The present invention belongs to the technical field of Internet advertisement applications, and provides a method for inserting advertisements according to the number of playback times and an advertisement insertion system, the method comprising: recording a threshold of the number of playback times of each advertisement for the account of a particular user, and recording, after the playback of each advertisement for the account of the particular user is finished, the number of playback times of each advertisement for the account of the particular user; determining, before pushing a particular advertisement to a particular user, whether the number of playback times of the particular advertisement for the account of the particular user exceeds the threshold of the number of playback times of the advertisement for the account of the particular user; if not, playing back the advertisement; if so, terminating the playback of the advertisement, and pushing another advertisement to the account of the particular user. By means of delivering advertisements flexibly with regard to the number of playback times, the present invention can enhance the effect of advertisement delivery and maintain the user's attention on the advertisements.
Description
本发明属于互联网广告应用技术领域，尤其是涉及 一种根据播放次数插入广告的方法以及广告插入系统 。
The invention belongs to the technical field of internet advertisement application, and particularly relates to a method for inserting an advertisement according to the number of times of play and an advertisement insertion system.
随着中国经济的不断发展，网络通信等基础设施的不断完善使得中国网络用户的带宽不断增加。由于网络视频能够将文本、音频、图像、动画等融为一体，具有很强的互动性和娱乐性，从而导致观看网络视频的网民数量也不断增加。正因为这样才使得网络视频广告的投放量逐年递增，广告投放形式也不断推陈出新。网络视频作为网络运营服务的一部分，结合了电视与网络的双重优势，成为了网络广告投放的重要形式。With the continuous development of China's economy, the continuous improvement of infrastructure such as network communication has increased the bandwidth of Chinese network users. Because network video can integrate text, audio, images, animation, etc., it is very interactive and entertaining, which leads to an increase in the number of Internet users watching online video. It is precisely because of this that the amount of online video advertising is increasing year by year, and the form of advertising is constantly being introduced. As part of the network operation service, network video combines the dual advantages of TV and network, and has become an important form of online advertising.
与传统的电视、报刊、杂志等媒介的广告相比，网络视频广告具有广泛的覆盖人群，互动性强，传播速度快等特点，因此网络视频广告在对企业产品或服务进行宣传所扮演的角色显得越来越重要。如在视频网站（例如优酷网、土豆网等）上打开一个视频需要几秒甚至几十秒的时间，在等待的几秒甚至几十秒的时间里，播放网络视频广告，就会达到良好的传播效果，这几十秒的广告位用户必看的，此广告的流量就为广告商和运营商带来可观的收入。Compared with traditional TV, newspapers, magazines and other media advertisements, online video advertisements have a wide range of coverage, strong interaction, and fast communication speed, so the role of online video advertisements in promoting corporate products or services. It seems more and more important. For example, it takes a few seconds or even tens of seconds to open a video on a video website (such as Youku, Tudou, etc.). In the waiting seconds or even tens of seconds, playing online video ads will achieve good results. The effect of the communication, the tens of seconds of advertising space users must see, the traffic of this advertising will bring considerable revenue to advertisers and operators.
但是，对于广告商而言，广告的投放达不到预期的推广效果，其主要原因是在广告投放中，忽略了受众的个性化需求。如用户接收一个相同信息的上限为3次，即一个广告拍的再好，若同一个用户观看三次以上时，其广告效果已经是大打折扣了。所以，现在的投放策略只重视广告发出者单向的播出次数，而没有重视广告接受者的接收次数。However, for advertisers, the delivery of advertisements does not achieve the expected promotion effect, mainly because the individual needs of the audience are neglected in the advertisement delivery. If the user receives an unlimited amount of the same information for 3 times, that is, an advertisement is good, if the same user watches more than three times, the advertising effect is greatly reduced. Therefore, the current delivery strategy only pays attention to the number of times the advertisement issuer broadcasts one-way, but does not pay attention to the number of times the advertisement recipient receives.
针对以上的情况，就需要针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并保持用户对广告的关注度。In view of the above situation, it is necessary to flexibly advertise the number of times of play, thereby greatly enhancing the effect of the advertisement and keeping the user's attention to the advertisement.
本发明实施例提供了一种根据播放次数插入广告的方法 ， 目的能够 增强广告的投放效果，并
保持用户对广告的关注度 。 The embodiment of the invention provides a method for inserting an advertisement according to the number of times of play, which aims to enhance the effect of the advertisement, and
Keep users focused on your ads.
本发明是这样实现的：一种根据播放次数插入广告的方法，包括以下步骤： The present invention is implemented in such a manner that a method of inserting an advertisement according to the number of times of play includes the following steps:
记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；
Recording a play count threshold of each advertisement for a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user;
在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；
Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays for the account of the specific user;
若否，播放该广告； If not, play the advertisement;
若是，终止播放该广告，并向所述特定用户的账户推送其他广告。 If so, the advertisement is terminated and other advertisements are pushed to the account of the particular user.
本发明实施例还提供了一种广告插入系统，包括： An embodiment of the present invention further provides an advertisement insertion system, including:
记录单元，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；
a recording unit, configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;
判断单元，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值 ；
a judging unit, configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user;
播放单元，在判断单元判断
所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告； Play unit, judged by the judgment unit
The specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;
广告推送单元， 在判断单元判断
所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，并向所述特定用户的账户推送其他广告。 Advertising push unit, judged by the judgment unit
The specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
该发明通过 针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并
保持用户对广告的关注度。 The invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and
Keep users focused on your ads.
图 1 是本发明实施例提供的一种根据播放次数插入广告的方法 的流程示意图 ； 1 is a schematic flowchart of a method for inserting an advertisement according to a number of times of play according to an embodiment of the present invention;
图 2 是本发明实施例提供的一种广告插入系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据播放次数插入广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for inserting an advertisement according to the number of times of play provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101
中，记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数。 In step S101
In the middle, the threshold of the number of times each advertisement is played to the account of the specific user is recorded, and after each advertisement is played for the account of the specific user, the number of times the advertisements are played in the account of the specific user is recorded.
特定用户可以是同一 IP 地址用户、同一 MAC
地址用户，或者用户注册网站的用户名，这些信息都可以用来唯一标识用户。 A specific user can be the same IP address user, the same MAC
The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
当用户点播网络视频《琅琊榜》第一集时，
可能需要几秒甚至几十秒的等待时间，在这段时间里，运营商会投放护肤品广告，更新下一集时，依然投放的是该广告，或者用户退出重新播放时，看视频前依然先看到的是该护肤品广告，次数多了，用户就会对该广告产生腻味，有可能从最初的新颖到厌恶，因此我们
对特定用户的账户的播放次数设定一个阈值，如 3 次，不超过用户心里接受极限，特定用户的账户每播放一次该广告，就会被记录下来。 When the user clicks on the first episode of the online video "琅琊榜",
It may take a few seconds or even tens of seconds of waiting time. During this time, the operator will place a skincare advertisement. When the next episode is updated, the advertisement is still delivered, or when the user quits replay, the video is still in front. I saw the skincare product advertisement, the number of times, the user will be tired of the advertisement, it may be from the original novel to the disgust, so we
Set a threshold for the number of times a particular user's account is played, such as 3 times, no more than the user's acceptance limit, and the specific user's account will be recorded every time the advertisement is played.
在步骤 S102
中，在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值。 At step S102
Before, before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays the account of the specific user.
根据步骤 S102
中的判断，当所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，进入步骤 S103
，播放该广告；反之，当所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，进入步骤 S104
，终止播放该广告，并向所述特定用户的账户推送其他广告。 According to step S102
In the judgment, when the number of times the specific advertisement is played in the account of the specific user does not exceed the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S103.
And playing the advertisement; otherwise, when the number of times the specific advertisement is played in the account of the specific user exceeds the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S104.
Ending the ad and pushing other ads to the account of the particular user.
当某一广告播放次数达到阀值时，如 3
次，下次就不再播放该广告，并向所述特定用户的账户推送其他广告，如从护肤品广告换为服装广告，从而保持用户对广告的关注度。 When an ad plays a threshold, such as 3
The next time, the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
该发明通过 针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并
保持用户对广告的关注度。 The invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and
Keep users focused on your ads.
图 2 是本发明实施例提供的一种广告插入系统的结构示意图，该广告插入系统包括： FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
记录单元 21
，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数。 Recording unit 21
And used to record the play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for the specific user's account.
特定用户可以是同一 IP 地址用户、同一 MAC
地址用户，或者用户注册网站的用户名，这些信息都可以用来唯一标识用户。 A specific user can be the same IP address user, the same MAC
The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
当用户点播网络视频《琅琊榜》第一集时，
可能需要几秒甚至几十秒的等待时间，在这段时间里，运营商会投放护肤品广告，更新下一集时，依然投放的是该广告，或者用户退出重新播放时，看视频前依然先看到的是该护肤品广告，次数多了，用户就会对该广告产生腻味，有可能从最初的新颖到厌恶，因此我们
对特定用户的账户的播放次数设定一个阈值，如 3 次，不超过用户心里接受极限，特定用户的账户每播放一次该广告，就会被记录下来。 When the user clicks on the first episode of the online video "琅琊榜",
It may take a few seconds or even tens of seconds of waiting time. During this time, the operator will place a skincare advertisement. When the next episode is updated, the advertisement is still delivered, or when the user quits replay, the video is still in front. I saw the skincare product advertisement, the number of times, the user will be tired of the advertisement, it may be from the original novel to the disgust, so we
Set a threshold for the number of times a particular user's account is played, such as 3 times, no more than the user's acceptance limit, and the specific user's account will be recorded every time the advertisement is played.
判断单元 22
，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值。 Judging unit 22
Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the advertisement for the account of the specific user.
播放单元 23 ， 其输入端与所述判断单元 22 的一输出端连接， 在判断单元 22 判断
所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告。 The playing unit 23 has an input end connected to an output end of the determining unit 22, and is judged by the determining unit 22
The specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user.
广告推送单元 24 ，其输入端与所述判断单元 22 的另一输出端连接， 在判断单元 22 判断
所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，并向所述特定用户的账户推送其他广告。 The advertisement pushing unit 24 has an input end connected to another output end of the determining unit 22, and is judged by the determining unit 22
The specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
当某一广告播放次数达到阀值时，如 3
次，下次就不再播放该广告，并向所述特定用户的账户推送其他广告，如从护肤品广告换为服装广告，从而保持用户对广告的关注度。 When an ad plays a threshold, such as 3
The next time, the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
其工作原理是：记录单元 21
记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数，判断单元 22
在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；判断单元 22
判断播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，播放单元 23 就播放该广告，反之，判断单元 22
判断播放次数超过该广告对所述特定用户的账户的播放次数阈值时，广告推送单元 24 终止播放该广告，并向所述特定用户的账户推送其他广告。 Its working principle is: recording unit 21
Recording a threshold of the number of times each advertisement plays a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user, the determining unit 22
Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement is played on the account of the specific user; the determining unit 22
When the number of times of playing does not exceed the threshold of the number of times the advertisement plays for the account of the specific user, the playing unit 23 plays the advertisement, otherwise, the determining unit 22
When it is determined that the number of times of play exceeds the number of play times of the advertisement for the account of the specific user, the advertisement pushing unit 24 terminates the playing of the advertisement and pushes other advertisements to the account of the specific user.
该发明通过 针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并
保持用户对广告的关注度。 The invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and
Keep users focused on your ads.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据播放次数插入广告的方法，其特征在于，所述方法包括如下步骤： A method for inserting an advertisement according to a number of times of play, characterized in that the method comprises the following steps:记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；Recording a play count threshold of each advertisement for a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user;在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays for the account of the specific user;若否，播放该广告；If not, play the advertisement;若是，终止播放该广告，并向所述特定用户的账户推送其他广告。If so, the advertisement is terminated and other advertisements are pushed to the account of the particular user.
- 一种广告插入系统，其特征在于，所述广告插入系统包括：An advertisement insertion system, characterized in that the advertisement insertion system comprises:记录单元，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；a recording unit, configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;判断单元，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值 ；a judging unit, configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user ;播放单元，在判断单元判断 所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告；Play unit, judged by the judgment unit The specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;广告推送单元，Advertising push unit,在判断单元判断Judging by the judgment unit所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，并向所述特定用户的账户推送其他广告。The specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
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