CN108764977A - A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body - Google Patents
A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body Download PDFInfo
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- CN108764977A CN108764977A CN201810458876.9A CN201810458876A CN108764977A CN 108764977 A CN108764977 A CN 108764977A CN 201810458876 A CN201810458876 A CN 201810458876A CN 108764977 A CN108764977 A CN 108764977A
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- 238000001514 detection method Methods 0.000 claims abstract description 38
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- 230000004438 eyesight Effects 0.000 claims description 6
- 230000005540 biological transmission Effects 0.000 claims description 5
- 239000008280 blood Substances 0.000 claims description 5
- 210000004369 blood Anatomy 0.000 claims description 5
- 238000000034 method Methods 0.000 claims description 5
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- 230000008569 process Effects 0.000 claims description 4
- 230000013872 defecation Effects 0.000 claims description 3
- 239000000284 extract Substances 0.000 claims description 3
- 238000012545 processing Methods 0.000 claims description 3
- 230000004044 response Effects 0.000 claims description 3
- WQZGKKKJIJFFOK-GASJEMHNSA-N Glucose Natural products OC[C@H]1OC(O)[C@H](O)[C@@H](O)[C@@H]1O WQZGKKKJIJFFOK-GASJEMHNSA-N 0.000 claims description 2
- QVGXLLKOCUKJST-UHFFFAOYSA-N atomic oxygen Chemical compound [O] QVGXLLKOCUKJST-UHFFFAOYSA-N 0.000 claims description 2
- 230000036772 blood pressure Effects 0.000 claims description 2
- 230000036760 body temperature Effects 0.000 claims description 2
- 239000008103 glucose Substances 0.000 claims description 2
- 239000004615 ingredient Substances 0.000 claims description 2
- 239000007788 liquid Substances 0.000 claims description 2
- 238000010295 mobile communication Methods 0.000 claims description 2
- 238000012544 monitoring process Methods 0.000 claims description 2
- 229910052760 oxygen Inorganic materials 0.000 claims description 2
- 239000001301 oxygen Substances 0.000 claims description 2
- 230000029058 respiratory gaseous exchange Effects 0.000 claims description 2
- 210000004243 sweat Anatomy 0.000 claims description 2
- 239000012503 blood component Substances 0.000 claims 1
- 238000013473 artificial intelligence Methods 0.000 abstract description 2
- 208000008589 Obesity Diseases 0.000 description 2
- 239000004973 liquid crystal related substance Substances 0.000 description 2
- 235000020824 obesity Nutrition 0.000 description 2
- 238000005457 optimization Methods 0.000 description 2
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- 238000009432 framing Methods 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
Abstract
The present invention proposes a kind of simulcasting system for being based on identification characteristics of human body and precisely launching advertisement.System realizes and manages multiple advertising equipments on isochrone, and can be with downloads ad on line, without updating advertisement under line.The crowd characteristic that can be contacted according to each advertising equipment, issues ad content automatically by way of artificial intelligence, achievees the purpose that precisely to promote.Multiple physical body feature, including gender, age, kinds of Diseases, health status etc. can be detected, according to human body different characteristic, advertising equipment intelligent selection is played out with the ad content that feature matches by characteristics of human body's detection sensor group.This system has the function of self-teaching, according to the previous handling result monitored by characteristics of human body's detection sensor group, carries out self-teaching, optimizes the characteristics of human body's information extracted.
Description
Technical field
The present invention relates to a kind of simulcasting systems for precisely launching advertisement based on identification characteristics of human body.
Background technology
With economic growth, people's living standard is continuously improved, and produces diversified products & services, largely
Products & services are badly in need of showing consumer by the various ways of promotion, and then consumer is allowed to generate purchase.Traditional popularization side
Formula such as telepaper is not because the crowd of popularization is accurate and expensive, and the market share is constantly in the situation of drop, due to very
More outdoor medias have the characteristics that force viewing, and cost is relatively low, is favored by advertiser, therefore outdoor medium was in recent years
It rapidly develops.
Although open air medium is more advantageous than traditional tv and newspaper at present, still precision is inadequate, can not basis
The characteristics of watching advertisement crowd accurately advertisement, but advertisement is played out by the way of carousel, at the same advertisement more
It is time-consuming and laborious much by being updated under line when changing.
As can detection viewing advertisement crowd's characteristics of human body's information, including gender, age, kinds of Diseases, health status, body
Height, weight, Obesity, expression situation, human body indicators height, the form of corporal parts and integrity degree, human motion
Flexibility, sleep quality, defecation condition, voice situation, breath state etc., precisely pushed according to individual features corresponding product and
Service, while by network management, multiple advertising equipments are managed on line, and being capable of root in the ad content of more new equipment
The group characteristic contacted according to equipment targetedly accurately automatically updates the advertisement that equipment is played under line, in this way can be significantly
Improve the arrival efficiency of advertisement.
Therefore, the present invention designs a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body, especially applies
In the intelligent advertisement simulcasting system of pharmacy, the characteristics of human body of patient can be detected by modes such as visual speechs, such as inclusive
Not, age, kinds of Diseases, health status etc. to be accurately that patient recommends corresponding product or service in time, it will significantly
Improve the precision of advertisement.
Invention content
To solve the above-mentioned problems, the present invention has devised a kind of radio hookup for precisely launching advertisement based on identification characteristics of human body
System can precisely show related content by detecting characteristics of human body's information according to different characteristic information.Related art scheme
It is as follows：
A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body, it is characterised in that：Main includes precisely wide
Accuse equipment (1), network (2) and radio hookup cloud platform (3).Accurate advertisement equipment (1) and radio hookup cloud platform (3) by network (2) into
Row information is transmitted；One radio hookup cloud platform (3) can manage multiple accurate advertisement equipment (1) simultaneously.
The accurate advertisement equipment (1) includes mainly human body for the equipment for precisely launching advertisement based on identification characteristics of human body
Feature detection sensor group (101), processing center (102), content library (103), displaying end (104) and wireless transmission end (105).
After characteristics of human body's detection sensor group (1) detects characteristics of human body, handled by processing center (102), and obtain handling result,
The content that processing center (102) selects to match with handling result in content library (103) according to handling result, at displaying end
(104) it is shown on；It is wirelessly transferred end (105) and information exchange is carried out by network (2) and radio hookup cloud platform (3).Content library
(103) content in, by radio hookup cloud platform (3) by under wireless transmission end (105) the in processes coordination of the heart (102), downloading
Into content library (103).
Characteristics of human body's detection sensor group (101), it may include Image detection sensor (1011), speech detection sensing
One or more of device (1012), human body diseases condition detection sensor (1013), human body indicators detection sensor (1014).
Human body diseases condition detection sensor (1013) can detect the disease type of human body.Human body indicators detection sensor (1014), can
Detect electrocardio, blood pressure, blood glucose, body temperature, pulse, blood oxygen saturation, breathing, E.E.G, myoelectricity, sweat, heart rate, blood of human body at
Divide, is in tissue liquid ingredient, eyesight one or more.
The Image detection sensor (1011), can detect accurate advertisement equipment (1) people around and other objects are related
Image and video information.
The speech detection sensor (1012), can detect accurate advertisement equipment (1) people around and other objects are related
Sound, voice dialog information.
The processing center (102) can extract characteristics of human body according to the one or more characteristics of the human body detected
Information (106), and then selection and most matched content in content library (103), are shown in displaying end (104).In processing
The heart (102), can also there is the function of self-teaching, according to the previous place monitored by characteristics of human body's detection sensor group (101)
Reason optimizes the characteristics of human body's information (106) extracted as a result, progress self-teaching.Processing center (102) can pass through wireless transmission
End (105) reports characteristics of human body's information (106) to radio hookup cloud platform (3), and radio hookup cloud platform (3) can be according to characteristics of human body's information
(106) content in content library (103) is automatically updated.
The content library (103) is ad content storage unit, including one in picture, video, audio, word, document
It is a or multiple；Each content emblem has characteristics of human body's information (106).
Characteristics of human body's information (106), may include gender, age, kinds of Diseases, health status, height, weight, fertilizer
Fat situation, expression situation, human body indicators height, the form of corporal parts and integrity degree, the flexibility of human motion, sleep
It is one or more in quality, defecation condition, voice situation, breath state, occupation type.
The displaying end (104) can be shown for the port of displaying by way of one or more dimensions；It can be by black
White or colored mode is shown；It can be shown by way of the sense of hearing or vision.
The displaying end (104), also may include display panel (1041) and files panel (1042)；Display panel (1041)
Content for showing one or more dimensions, black and white or colour, the sense of hearing or vision；Files panel (1042) can be located at display panel
(1041) top, lower part, left part or right part one end or multiterminal, for fixing poster or Quick Response Code.
The network (2) can be mobile communications network, can also be internet.
The radio hookup cloud platform (3) can manage multiple accurate advertisement equipment (1) simultaneously, and management content includes：Monitoring is every
The operation situation of a equipment, the log for recording each equipment, to each device downloads ad content, coordinate each equipment it
Between reproduction time broadcasting content problem.
Advantageous effect
1, this system can be to manage multiple advertising equipments on isochrone, and can be with downloads ad on line, without being updated under line
Advertisement.
2, the crowd characteristic that this system is contacted according to each advertising equipment is issued wide automatically by way of artificial intelligence
Content is accused, achievees the purpose that precisely to promote.
3, this system can by characteristics of human body's detection sensor group, detect multiple physical body feature, including gender, the age,
Kinds of Diseases, health status etc., according to human body different characteristic, ad content that advertising equipment intelligent selection and feature match into
Row plays.
4, this system has the function of self-teaching, according to the previous processing monitored by characteristics of human body's detection sensor group
As a result, carrying out self-teaching, optimize the characteristics of human body's information extracted.
5, this system can show content in several ways, by one or more dimensions, black and white or colour, the sense of hearing or can regard
The various ways such as feel show related content.
Description of the drawings
Fig. 1 is a kind of simulcasting system integrated stand composition for being based on identification characteristics of human body and precisely launching advertisement of the present invention.
Fig. 2 is the inside principle framework of accurate advertisement equipment (1).
Fig. 3 is the inside principle framework of characteristics of human body's detection sensor group (101).
Fig. 4 is the structural framing for showing end (104).
Specific implementation mode
In order to make the technological means of the present invention it can be readily appreciated that be described in detail in conjunction with legend, a kind of preferable embodiment party
Formula is as follows：A kind of intelligence system for being based on identification characteristics of human body and precisely showing content, preferable embodiment is application
In the simulcasting system for precisely launching advertisement based on identification characteristics of human body of pharmacy, mainly comprising accurate advertisement equipment (1), network
(2) and radio hookup cloud platform (3).Accurate advertisement equipment (1) and radio hookup cloud platform (3) are transmitted by network (2) into row information；One
It broadcasts cloud platform (3) while managing multiple accurate advertisement equipment (1).
Accurate advertisement equipment (1) includes mainly characteristics of human body for the equipment for precisely launching advertisement based on identification characteristics of human body
Detection sensor group (101), processing center (102), content library (103), displaying end (104) and wireless transmission end (105).
After characteristics of human body's detection sensor group (1) detects characteristics of human body, handled by processing center (102), and obtain
Handling result, the content that processing center (102) selects to match with handling result in content library (103) according to handling result,
It is shown in displaying end (104)；It is wirelessly transferred end (105) and information exchange is carried out by network (2) and radio hookup cloud platform (3).
Content in content library (103), by radio hookup cloud platform (3) by being wirelessly transferred the coordination of end (105) heart (102) in processes
Under, it downloads in content library (103).
Characteristics of human body's detection sensor group (101) is preferably combined as Image detection sensor (1011), speech detection passes
Sensor (1012)；Image detection sensor uses high-definition camera, can shoot the body surface of patient；Speech detection passes
Sensor uses the miniature Mike of high definition sound quality, can sense patient and pharmacist's dialogue.
Processing center (102), the surface of the patient detected according to camera and miniature Mike and patient and medicine
The dialogue of teacher extracts characteristics of human body's information (106) of patient, and then selection and most matched content in content library (103),
It is shown in displaying end (104).Processing center (102), the also function of self-teaching are passed according to being detected by characteristics of human body
The previous handling result that sensor group (101) monitors carries out self-teaching, optimizes the characteristics of human body's information (106) extracted.Place
Reason center (102) reports characteristics of human body's information (106) to radio hookup cloud platform (3) by being wirelessly transferred end (105), broadcasts cloud platform
(3) content in content library (103) can be automatically updated according to characteristics of human body's information (106).
Content library (103), is ad content storage unit, and preferable mode is picture, video, audio, word；In each
Holding emblem has characteristics of human body's information (106).
Characteristics of human body's information (106), including gender, the age, kinds of Diseases, health status, height, weight, Obesity,
Expression situation, human body indicators height, the form of corporal parts and integrity degree, the flexibility of human motion, sleep quality, row
Just situation, voice situation, breath state, occupation type.
It shows end (104), for the port of displaying, preferable exhibition method is the two-dimensional mode of color liquid crystal, is furnished with simultaneously
Audio.End (104) is shown simultaneously, also includes display panel (1041) and files panel (1042)；Display panel (1041) is used for
Place color liquid crystal display terminal；Files panel (1042) preferably placement location is located at the lower part of display panel (1041), uses
In fixed Quick Response Code of collecting money, scanning input is facilitated to pay.
Preferably a kind of mode of network (2) is internet.
Radio hookup cloud platform (3) can manage multiple accurate advertisement equipment (1) simultaneously, and management content includes：Monitor each equipment
Operation situation, record each equipment log, to each device downloads ad content, coordinate broadcasting between each equipment
Put time broadcasting content problem.
General work process is as follows：Ad content with characteristics of human body's information (106) is passed through network by radio hookup cloud platform (3)
(2) it downloads in accurate advertisement equipment (1), accurate advertisement equipment (1) is by having in characteristics of human body's detection sensor group (101)
The surface for the patient that camera and miniature Mike detect and the dialogue of patient and pharmacist, processing center (102) is therefrom
Characteristics of human body's information (106) of patient is extracted, and it is optimized according to previous handling result.Processing center (102)
It is selected to pass through displaying end with its most matched ad content in content library (103) according to characteristics of human body's information (106) of optimization
(104) corresponding product or the advertising display of service are out presented to patient in a manner of picture, video, audio or word.Together
When processing center (102) by be wirelessly transferred end (105) report optimization after characteristics of human body's information (106) to radio hookup cloud platform
(3), radio hookup cloud platform (3) can automatically update the content in content library (103) according to characteristics of human body's information (106).
Claims (10)
1. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body, it is characterised in that：
Mainly comprising accurate advertisement equipment (1), network (2) and radio hookup cloud platform (3)；Accurate advertisement equipment (1) and radio hookup cloud are flat
Platform (3) is transmitted by network (2) into row information；One radio hookup cloud platform (3) can manage multiple accurate advertisement equipment simultaneously
(1)。
2. a kind of simulcasting system for precisely being launched advertisement based on identification characteristics of human body according to claim 1, feature are existed
In：
The accurate advertisement equipment (1) includes mainly characteristics of human body for the equipment for precisely launching advertisement based on identification characteristics of human body
Detection sensor group (101), processing center (102), content library (103), displaying end (104) and wireless transmission end (105)；Human body
It after feature detection sensor group (1) detects characteristics of human body, handles, and obtain handling result, handles by processing center (102)
The content that center (102) selects to match with handling result in content library (103) according to handling result, in displaying end (104)
It is shown；It is wirelessly transferred end (105) and information exchange is carried out by network (2) and radio hookup cloud platform (3)；In content library (103)
Content download to content library by radio hookup cloud platform (3) by being wirelessly transferred end (105) in processes under the coordination of the heart (102)
(103) in.
3. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body according to claim 1 or 2, feature
It is：
Characteristics of human body's detection sensor group (101), it may include Image detection sensor (1011), speech detection sensor
(1012), one or more of human body diseases condition detection sensor (1013), human body indicators detection sensor (1014)；Shadow
As detection sensor (1011), accurate advertisement equipment (1) people around and the relevant image of other objects and video letter can be detected
Breath.Speech detection sensor (1012) can detect accurate advertisement equipment (1) people around and the relevant sound of other objects, language
Sound dialog information；Human body diseases condition detection sensor (1013) can detect the disease type of human body；Human body indicators detection sensing
Device (1014), can detect electrocardio, blood pressure, blood glucose, body temperature, pulse, blood oxygen saturation, breathing, E.E.G, myoelectricity, sweat, heart rate,
It is one or more in human blood components, tissue liquid ingredient, eyesight.
4. a kind of simulcasting system for precisely being launched advertisement based on identification characteristics of human body according to claim 1 or claim 2, feature are existed
In：
The processing center (102) can extract characteristics of human body's information according to the one or more characteristics of the human body detected
(106), so select with content library (103) in most matched content, displaying end (104) on be shown；Processing center
(102), the function that can also have self-teaching, according to the previous processing monitored by characteristics of human body's detection sensor group (101)
As a result, carrying out self-teaching, optimize the characteristics of human body's information (106) extracted；Processing center (102) can be by being wirelessly transferred end
(105) report characteristics of human body's information (106) to radio hookup cloud platform (3), radio hookup cloud platform (3) can be according to characteristics of human body's information
(106) content in content library (103) is automatically updated.
5. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body according to claim 1 or 2, feature
It is：
The content library (103) is ad content storage unit, including one in picture, video, audio, word, document or
It is multiple；Each content emblem has characteristics of human body's information (106).
6. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body according to claim 1 or 4 or 5,
It is characterized in that：
Characteristics of human body's information (106) may include gender, age, kinds of Diseases, health status, height, weight, fat shape
Condition, expression situation, human body indicators height, the form of corporal parts and integrity degree, the flexibility of human motion, sleep matter
It is one or more in amount, defecation condition, voice situation, breath state, occupation type.
7. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body according to claim 1 or 2, feature
It is：
The displaying end (104) can be shown for the port of displaying by way of one or more dimensions；Can by black and white or
Colored mode is shown；It can be shown by way of the sense of hearing or vision.
8. a kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body according to claim 1 or claim 7, feature
It is：
The displaying end (104), also may include display panel (1041) and files panel (1042)；Display panel (1041) is used for
Show the content of one or more dimensions, black and white or colour, the sense of hearing or vision；Files panel (1042) can be located at display panel (1041)
Top, lower part, left part or right part one end or multiterminal, for fixing poster or Quick Response Code.
9. a kind of simulcasting system for precisely being launched advertisement based on identification characteristics of human body according to claim 1, feature are existed
In：
The network (2) can be mobile communications network, can also be internet.
10. a kind of simulcasting system for precisely being launched advertisement based on identification characteristics of human body according to claim 1, feature are existed
In：
The radio hookup cloud platform (3) can manage multiple accurate advertisement equipment (1) simultaneously, and management content includes：Monitoring is each set
Standby operation situation, the log for recording each equipment, to each device downloads ad content, coordinate between each equipment
Reproduction time broadcasting content problem.
Priority Applications (1)
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| CN201810458876.9A CN108764977A (en) | 2018-05-14 | 2018-05-14 | A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810458876.9A CN108764977A (en) | 2018-05-14 | 2018-05-14 | A kind of simulcasting system for precisely launching advertisement based on identification characteristics of human body |
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Family
ID=64006765
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Citations (5)
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|---|---|---|---|---|
| US20080004951A1 (en) * | 2006-06-29 | 2008-01-03 | Microsoft Corporation | Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information |
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| CN105868519A (en) * | 2015-01-20 | 2016-08-17 | 中兴通讯股份有限公司 | Human body characteristic data processing method and apparatus |
| CN106131005A (en) * | 2016-07-04 | 2016-11-16 | 中山市徕康医疗信息软件技术有限公司 | There is the Internet health detecting system of advertising network function |
| CN106296289A (en) * | 2016-08-10 | 2017-01-04 | 中控智慧科技股份有限公司 | A kind of method controlling advertisement putting and advertisement delivery device |
-
2018
- 2018-05-14 CN CN201810458876.9A patent/CN108764977A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080004951A1 (en) * | 2006-06-29 | 2008-01-03 | Microsoft Corporation | Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information |
| CN102236860A (en) * | 2011-07-01 | 2011-11-09 | Tcl集团股份有限公司 | Automatic advisement releasing system and method |
| CN105868519A (en) * | 2015-01-20 | 2016-08-17 | 中兴通讯股份有限公司 | Human body characteristic data processing method and apparatus |
| CN106131005A (en) * | 2016-07-04 | 2016-11-16 | 中山市徕康医疗信息软件技术有限公司 | There is the Internet health detecting system of advertising network function |
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Effective date of registration: 20210126 Address after: Room 801, No.2, Lane 833, chaxi Road, Nanxiang Town, Jiading District, Shanghai, 201821 Applicant after: Zhao Kai Address before: Room 310-12, building 10, 955 Chuansha Road, Pudong New Area, Shanghai 201201 Applicant before: SHANGHAI AORUI MEDICAL TECHNOLOGY Co.,Ltd. |
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| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20181106 |