CN206532332U - Intelligent advertisement delivery system - Google Patents
Intelligent advertisement delivery system Download PDFInfo
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- CN206532332U CN206532332U CN201720115683.4U CN201720115683U CN206532332U CN 206532332 U CN206532332 U CN 206532332U CN 201720115683 U CN201720115683 U CN 201720115683U CN 206532332 U CN206532332 U CN 206532332U
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- 238000004458 analytical method Methods 0.000 claims abstract description 17
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- 230000036651 mood Effects 0.000 description 7
- 230000001815 facial effect Effects 0.000 description 6
- 238000013528 artificial neural network Methods 0.000 description 4
- 238000012790 confirmation Methods 0.000 description 4
- 230000009286 beneficial effect Effects 0.000 description 2
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Abstract
The utility model provides a kind of Intelligent advertisement delivery system, and the Intelligent advertisement delivery system includes：Camera, for gathering stream of people's video data；Harvester is followed the trail of, is connected with camera, for the face information in tracker's stream video data, and the character image of subsidiary face information is gathered；Intelligent treatment device, is connected with following the trail of harvester, for being modeled analysis according to character image, confirms the character features of character image；Advertisement delivery device with display screen, is connected with Intelligent treatment device, for delivering the advertisement matched with it according to character features；Electric supply installation, is connected with camera, tracking harvester, Intelligent treatment device and advertisement delivery device, for powering.Using face recognition technology, character features are recognized, and crowd is classified, is targetedly delivered by recognition result and plays different advertisements, it is achieved thereby that the accurate advertisement under line in scene for different characteristic crowd is delivered.
Description
Technical field
The utility model is related to a kind of Intelligent advertisement delivery system.
Background technology
The advertiser delivered at present in public domain will include two kinds, and one kind is to put up posters, and another is by display
The advertisement video that device loop play has been previously stored.
It is uninterested wide to oneself and for ordinary consumer, generally to oneself, advertisement interested can be noticed
Announcement will not generally be noticed, so, by putting up posters or causing resource big by the method for display loop play advertisement video
It is big to waste.
Advertisement for current public place is difficult to be directed to the technical problem that different characteristic people is precisely delivered, and is ability
Domain technical problem urgently to be resolved hurrily.
Utility model content
The purpose of this utility model is to provide a kind of Intelligent advertisement delivery system, to solve the advertisement of current public place very
The technical problem that hardly possible is precisely delivered for different characteristic people.
In order to solve the above technical problems, the utility model provides Intelligent advertisement delivery system, including：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected with the camera, for following the trail of the face information in stream of people's video data, and
The character image of the subsidiary face information of collection；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image,
Confirm the character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for being thrown according to the character features
Put the advertisement matched with it；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement putting
Device is connected, for powering.
Further, the electric supply installation includes solar panel.
Further, the display screen is touch display screen.
Further, the Intelligent treatment device connection remote control terminal.
Compared with prior art, the beneficial effects of the utility model are：
A kind of Intelligent advertisement delivery system that the utility model is provided, the Intelligent advertisement delivery system includes：Camera, is used
In collection stream of people's video data；Harvester is followed the trail of, is connected with the camera, for following the trail of in stream of people's video data
Face information, and gather the character image of the subsidiary face information；Intelligent treatment device, connects with the tracking harvester
Connect, for being modeled analysis according to the character image, confirm the character features of the character image；Advertisement with display screen
Delivery device, is connected with the Intelligent treatment device, for delivering the advertisement matched with it according to the character features；Power supply
Device, is connected with the camera, the tracking harvester, the Intelligent treatment device and the advertisement delivery device, uses
In power supply.Using face recognition technology, character features are recognized, and crowd is classified, by recognition result targetedly
Deliver and play different advertisements, it is achieved thereby that the accurate advertisement under line in scene for different characteristic crowd is delivered.
Brief description of the drawings
Fig. 1 diagrammatically illustrates the schematic flow sheet of the utility model intelligent advertisement put-on method；
Fig. 2 diagrammatically illustrates the structural schematic block diagram of concrete scene in the utility model embodiment.
Description of reference numerals：
1st, camera；2nd, Intelligent treatment device；3rd, advertising database；4th, touch display screen；5th, solar panel；6th, it is remote
Process control end.
Embodiment
Embodiment of the present utility model is described in detail below, but the utility model can be defined by the claims
Implement with the multitude of different ways of covering.
Advertisement putting includes meeting-place showcase, fixation of advertisement platform, giant-screen rolling advertisement under line.Advertisement putting is one-sided throwing
Put, lack the direct interaction with user, accurate advertisement throwing can not be carried out according to user characteristics (age, expression, clothing etc.) at all
Put.
The utility model main purpose is to provide a kind of intelligent advertisement put-on method, to realize the accurate throwing of advertisement under line
Put, refer to shown in Fig. 1 and Fig. 2, the intelligent advertisement put-on method that the utility model embodiment is provided, including：
Step one, the face information entered in camera watch region is followed the trail of, and gathers the character image of the subsidiary face information；
Step 2, analysis is modeled according to the character image, confirms the character features of the character image；
Step 3, the advertisement matched with it is delivered according to the character features.
The accurate advertisement that the intelligent advertisement put-on method can be solved under line in scene for different characteristic crowd, which is delivered, asks
Topic.Technical way recognizes character features to use face recognition technology, and crowd is classified, and passes through recognition result
Targetedly deliver and play different advertisements.
Step one includes：The camera data of tracking is split according to the face information to extract the incidentally people
The character image of face information.
Step 2 includes：
Face information in the character image carries out Facial Feature Analysis；
The character features of confirmation include sex, age and mood.
Also include in step 2：
Clothing information in the character image carries out clothing analysis；
The character features of confirmation, which include clothing, to be liked.
Also include before step 3：
The ad data that sex matches in character features described in typing；
The ad data that the age matches in character features described in typing；
The ad data that mood matches in character features described in typing；
The ad data that clothing hobby matches in character features described in typing.
The intelligent advertisement put-on method also includes：Following the trail of into during the face information of camera watch region, if not following the trail of
Then stop playing advertisement to face information or play default advertisement.
In step one, the face information entered in camera watch region is followed the trail of, and gather the personage of the subsidiary face information
The system of image is mainly the face identification system used, predominantly enough identification, extracts, analyzes the computer of human face's feature
System.The research of face identification system is started from the 1960s, being initially limited to computer system processor ability and imaging skill
Art is not applied significantly.With the development of computer system and increasingly progressing greatly for imaging technique, face identification system is 20
The nineties in century starts to actually enter practical stage.
Step 2, analysis is modeled according to the character image, confirms the system of the character features of the character image
Mainly artificial neural network system, abbreviation neutral net, are a kind of fortune of the information processing manner by abstract simulation human brain
Calculate model, wherein deep neural network DNN is a kind of developed recently more rapid nerve network system, and it passes through the god of depth
Through network level, significant increase learning efficiency.Convolution depth network is a kind of deep neural network more optimized for image.
The important breakthrough in terms of development and computer vision with recent artificial intelligence technology, face identification system enters
The fast-developing phase.Mainly application is concentrated on including the field such as gate inhibition and monitoring face identification system at this stage.Face identification system
With reference to deep neural network, face characteristic is analyzed, user characteristics, including sex is judged, at the age, the technology such as mood is not also in advertisement
Field is precisely delivered, is developed and applied.
The intelligent advertisement put-on method carries out Facial Feature Analysis, and tie according to analysis using machine vision technique as core
Fruit precisely delivers advertisement.As shown in Fig. 2 system primary clustering mainly includes：Camera 1, tracking harvester, Intelligent treatment dress
Put the 2, advertisement delivery device with display screen and electric supply installation.
Camera is used to gather the stream of people's video data entered in camera.Follow the trail of harvester and use the warp such as Ha Er operators
Allusion quotation face recognition algorithms realize the identification and tracking to different faces, by splitting to the video data that camera is gathered,
Extracting crucial face, character image, and be uploaded to Intelligent treatment device is used for subsequent analysis.
Intelligent treatment device by follow the trail of harvester upload image carry out feature modeling, and using facial feature points as
Distinguishing characteristic, is labeled and classifies to key features such as the age of personage, sex, clothing and moods, to Current ad system
Neighbouring crowd characteristic carries out high level overview and abstract.
Advertising database 3 is set in advertisement delivery device, and advertising database 3 has been previously stored advertisement to play；According to
Can in the information that Intelligent treatment device is provided, the accurate dispensing strategy determined according to pre-determined advertisement business, selection advertising database
The advertisement of individual features is matched, display screen is thrown to, and play by display screen.Advertisement and dispensing plan in advertisement delivery system
It can slightly be updated at any time according to advertiser's demand.Display screen is used to show from the accurate for current of advertisement delivery device offer
The advertisement of crowd.
Electric supply installation is used for the advertisement putting dress to camera, tracking harvester, Intelligent treatment device and with display screen
Put power supply；Because whole system power consumption is little, electric supply installation can use solar panel 5, in order to further improve intelligence
Property, display screen is touch display screen 4, is easy to intelligent control.In addition, for the ease of remotely entering row information with Intelligent treatment device 2
Control and transmission, can connect Intelligent treatment device 2 remote control terminal 6, carry out remote control.
Concrete function implementation process can be：
Pass through camera tracking collection advertisement delivery system surrounding population.
System by analyzing camera collection image, confirmation be before jettison system whether someone.
As neighbouring someone, harvester identification face, personage are followed the trail of, and be uploaded to Intelligent treatment device, Intelligent treatment
Device confirms the principal character of Current ad jettison system surrounding population by further analyzing.
According to the principal character of Current ad jettison system surrounding population, selection is corresponding to be matched advertisement and plays.
If detected, there be nobody nearby, stops playing advertisement saving power supply or playing default advertisement.
According to the another aspect of the utility model embodiment, the utility model also provides a kind of Intelligent advertisement delivery system,
It is characterised in that it includes：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected with the camera, for following the trail of the face information in stream of people's video data, and
The character image of the subsidiary face information of collection；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image,
Confirm the character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for being thrown according to the character features
Put the advertisement matched with it；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement putting
Device is connected, for powering.
The tracking harvester is additionally operable to that the camera data of tracking is split to extract according to the face information
The character image of the subsidiary face information.
The face information that the Intelligent treatment device is additionally operable in the character image carries out Facial Feature Analysis；Really
The character features recognized include sex, age and mood；
And,
Clothing analysis is carried out for the clothing information in the character image；
The character features of confirmation, which include clothing, to be liked.
The advertisement delivery device includes：The typing ad data therein matched with sex in the character features；
The typing ad data therein matched with the age in the character features；Typing it is therein with the character features in mood
The ad data matched；The ad data that typing is therein with clothing hobby matches in the character features.
The intelligent advertisement put-on method carries out Facial Feature Analysis, and tie according to analysis using machine vision technique as core
Fruit precisely delivers advertisement.As shown in Fig. 2 system primary clustering mainly includes：Camera 1, tracking harvester, Intelligent treatment dress
Put the 2, advertisement delivery device with display screen and electric supply installation.
Camera is used to gather the stream of people's video data entered in camera.Follow the trail of harvester and use the warp such as Ha Er operators
Allusion quotation face recognition algorithms realize the identification and tracking to different faces, by splitting to the video data that camera is gathered,
Extracting crucial face, character image, and be uploaded to Intelligent treatment device is used for subsequent analysis.
Intelligent treatment device by follow the trail of harvester upload image carry out feature modeling, and using facial feature points as
Distinguishing characteristic, is labeled and classifies to key features such as the age of personage, sex, clothing and moods, to Current ad system
Neighbouring crowd characteristic carries out high level overview and abstract.
Advertising database 3 is set in advertisement delivery device, and advertising database 3 has been previously stored advertisement to play；According to
Can in the information that Intelligent treatment device is provided, the accurate dispensing strategy determined according to pre-determined advertisement business, selection advertising database
The advertisement of individual features is matched, display screen is thrown to, and play by display screen.Advertisement and dispensing plan in advertisement delivery system
It can slightly be updated at any time according to advertiser's demand.Display screen is used to show from the accurate for current of advertisement delivery device offer
The advertisement of crowd.
Electric supply installation is used for the advertisement putting dress to camera, tracking harvester, Intelligent treatment device and with display screen
Put power supply；Because whole system power consumption is little, electric supply installation can use solar panel 5, in order to further improve intelligence
Property, display screen is touch display screen 4, is easy to intelligent control.In addition, for the ease of remotely entering row information with Intelligent treatment device 2
Control and transmission, can connect Intelligent treatment device 2 remote control terminal 6, carry out remote control.
Because above-mentioned intelligent processing method has above-mentioned beneficial effect, so Intelligent treatment corresponding with this method is filled
Putting similarly has above-mentioned effective, and specific embodiment is referred to the description of the above method, will not be repeated here.
Preferred embodiment of the present utility model is these are only, the utility model is not limited to, for this area
Technician person for, the utility model can have various modifications and variations.It is all it is of the present utility model spirit and principle it
Interior, any modification, equivalent substitution and improvements made etc. should be included within protection domain of the present utility model.
Claims (4)
1. Intelligent advertisement delivery system, it is characterised in that including：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected, for following the trail of the face information in stream of people's video data, and gathers with the camera
The character image of the subsidiary face information；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image, confirms
The character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for according to the character features deliver with
Its advertisement matched；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement delivery device
Connection, for powering.
2. Intelligent advertisement delivery system according to claim 1, it is characterised in that the electric supply installation includes solar-electricity
Pond plate.
3. Intelligent advertisement delivery system according to claim 2, it is characterised in that the display screen is touch display screen.
4. Intelligent advertisement delivery system according to claim 3, it is characterised in that the Intelligent treatment device connection is long-range
Control end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720115683.4U CN206532332U (en) | 2017-02-07 | 2017-02-07 | Intelligent advertisement delivery system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720115683.4U CN206532332U (en) | 2017-02-07 | 2017-02-07 | Intelligent advertisement delivery system |
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| CN206532332U true CN206532332U (en) | 2017-09-29 |
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| CN201720115683.4U Expired - Fee Related CN206532332U (en) | 2017-02-07 | 2017-02-07 | Intelligent advertisement delivery system |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| CN107897487A (en) * | 2017-10-27 | 2018-04-13 | 江门市新会区康美制品有限公司 | A kind of ice cream maker with Intelligent advertisement delivery system |
| CN107993586A (en) * | 2017-12-28 | 2018-05-04 | 佛山市简为科技有限公司 | A kind of round-the-clock wisdom LED display |
| CN108615489A (en) * | 2018-05-03 | 2018-10-02 | 宁波力芯科信息科技有限公司 | A kind of wireless charging displaying billboard for commercial center |
| CN108694627A (en) * | 2018-07-16 | 2018-10-23 | 安徽爱依特科技有限公司 | Moving advertising show robot system |
| CN109344726A (en) * | 2018-09-05 | 2019-02-15 | 顺丰科技有限公司 | A kind of advertisement placement method and device |
| CN110390559A (en) * | 2019-06-20 | 2019-10-29 | 安徽艾米智能科技有限公司 | A kind of pretreatment system based on ad distribution |
| CN112365289A (en) * | 2020-11-24 | 2021-02-12 | 苏州中科先进技术研究院有限公司 | Advertisement putting method and device of intelligent dustbin and intelligent dustbin |
| US11587122B2 (en) | 2019-11-26 | 2023-02-21 | Beijing Jingdong Shangke Information Technology Co., Ltd. | System and method for interactive perception and content presentation |
-
2017
- 2017-02-07 CN CN201720115683.4U patent/CN206532332U/en not_active Expired - Fee Related
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| CN107897487A (en) * | 2017-10-27 | 2018-04-13 | 江门市新会区康美制品有限公司 | A kind of ice cream maker with Intelligent advertisement delivery system |
| CN107993586A (en) * | 2017-12-28 | 2018-05-04 | 佛山市简为科技有限公司 | A kind of round-the-clock wisdom LED display |
| CN108615489A (en) * | 2018-05-03 | 2018-10-02 | 宁波力芯科信息科技有限公司 | A kind of wireless charging displaying billboard for commercial center |
| CN108694627A (en) * | 2018-07-16 | 2018-10-23 | 安徽爱依特科技有限公司 | Moving advertising show robot system |
| CN109344726A (en) * | 2018-09-05 | 2019-02-15 | 顺丰科技有限公司 | A kind of advertisement placement method and device |
| CN110390559A (en) * | 2019-06-20 | 2019-10-29 | 安徽艾米智能科技有限公司 | A kind of pretreatment system based on ad distribution |
| US11587122B2 (en) | 2019-11-26 | 2023-02-21 | Beijing Jingdong Shangke Information Technology Co., Ltd. | System and method for interactive perception and content presentation |
| CN112365289A (en) * | 2020-11-24 | 2021-02-12 | 苏州中科先进技术研究院有限公司 | Advertisement putting method and device of intelligent dustbin and intelligent dustbin |
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Effective date of registration: 20181210 Address after: 100021 1st Floor, No. 3 Building, No. 16 Courtyard, Guanghe Nanli, Chaoyang District, Beijing Patentee after: Wardland (Beijing) International Education Technology Co.,Ltd. Address before: 266400 No. 53 Zhuhai Road, Huangdao District, Qingdao City, Shandong Province Patentee before: Zhang Fan |
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Effective date of registration: 20191023 Address after: England Atsushi Patentee after: Quick Quantization Co.,Ltd. Address before: 100021 1st Floor, No. 3 Building, No. 16 Courtyard, Guanghe Nanli, Chaoyang District, Beijing Patentee before: Wardland (Beijing) International Education Technology Co.,Ltd. |
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