CN102654913A - Method for selectively delivering advertisement - Google Patents
Method for selectively delivering advertisement Download PDFInfo
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- CN102654913A CN102654913A CN2011100521946A CN201110052194A CN102654913A CN 102654913 A CN102654913 A CN 102654913A CN 2011100521946 A CN2011100521946 A CN 2011100521946A CN 201110052194 A CN201110052194 A CN 201110052194A CN 102654913 A CN102654913 A CN 102654913A
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Abstract
The invention discloses a method for selectively delivering advertisement. A human face detection program and a biometric identification program respectively detect and identify an image acquired by an image acquisition module so as to judge respective characteristic information of the audience, of which the amount is unsure; and an advertisement selection module finds out the most proper advertisement from an advertisement storage module according to the characteristic information and delivers the found advertisement to an advertisement display screen. With the method, the accuracy of advertisement delivery is improved, and cost on advertisement delivery is reduced.
Description
Technical field
The present invention relates to a kind of advertisement placement method, mainly is a kind of method according to audience feature selectivity advertisement delivery.
Background technology
Different commodity all have different stressing on consumer's sex and age, have different consumer groups.And identical advertisement is thrown in without distinction for spectators by the medium or the advertiser of existing employing display screen advertisement delivery, causes a large amount of ad dollars of advertiser only to cover a spot of target consumer.This phenomenon causes the waste of advertiser's advertising expenditure.Characteristic according to the spectators before the display screen; The advertisement of selecting targetedly to meet its characteristic is thrown in, and then advertising input is little, and can directly cover its target consumer; Therefore have good advertisement putting cost performance, can produce very big attractive force the advertiser.
Summary of the invention
The present invention has overcome in the existing advertisement putting because the waste problem of the advertising expenditure of not distinguishing spectators and being brought, the method for selectivity advertisement delivery, it is characterized in that reach method and realize according to following steps:
A:, gather the image in its visual range at image capture module 1;
B: in human face detection program 2, the image that image capture module among the said step a 1 is gathered detects, and extracts the spectators' of uncertain quantity face image;
C: in living things feature recognition program 3, the spectators' of the uncertain quantity that extracts among the said step b face image is discerned, judged and obtain every spectators' sex, age, race, expressive features information.
D: select module 4 at video ads; According to the broadcast condition that is provided with in advance of each advertisement 6 of storage in the memory module 5, the advertisement 6 that the spectators' of the uncertain quantity that obtains among selection and the said step c sex, age, race, expressive features information is consistent most;
E: at ad display screen curtain 7, the advertisement of selecting among the step display d 6.
Image capture module described in the step a 1 is one or more combinations in video camera instrument, photograph instrument, infrared night vision instrument, the thermal imaging instrument.
Advertisement described in the steps d 6 is one or more combinations in literal, static images, dynamic picture, set of pictures, video, the audio frequency.
The curtain of ad display screen described in the step e 7 shows that the mode of said advertisement 6 comprises and occupies whole screen, or occupies the part picture of screen.
Description of drawings
Figure is a process flow diagram of the present invention.
Embodiment
Embodiment 1:
The broadcast condition of wanting advertisement playing and every advertisement to be fit to, comprise that attendance, sex, age, race, expression that every advertisement is fit to broadcast are stored in the ad store module in advance.Image capture module is gathered audience image according to certain time interval, and this audience image is transferred to human face detection program.Human face detection program finds the spectators' face image in the audience image and extracts, input living things feature recognition program.The sex of each spectators' face image of living things feature recognition procedure identification, age, race, expressive features information, and with these sexes, age, race, expressive features information input advertisement selection module.The advertisement selection module is mated the spectators' of every advertisement was fit in the ad store module broadcast condition and input sex, age, race, expressive features information, seeks the maximum advertisement of correlativity and on the ad display screen curtain, throws in.
Embodiment 2:
Wanting advertisement playing to sort out, store classifiedly in the ad store module in advance according to attendance, sex, age, race, these characteristic informations of expressing one's feelings.Image capture module is gathered audience image according to certain time interval, and this audience image is transferred to human face detection program.Human face detection program finds the spectators' face image in the audience image and extracts, input living things feature recognition program.The sex of each spectators' face image of living things feature recognition procedure identification, age, race, expressive features information, and with these sexes, age, race, expressive features information input advertisement selection module.The advertisement selection module finds the advertisement of this corresponding classification to throw at the ad display screen curtain from the ad store module according to the spectators' of input sex, age, race, expressive features information.
Claims (4)
1. the method for a selectivity advertisement delivery, it is characterized in that reach method and realize according to following steps:
A:, gather the image in its visual range at image capture module;
B: in human face detection program, the image of image capture module collection among the said step a is detected, extract the spectators' of uncertain quantity face image;
C: in the living things feature recognition program, the spectators' of the uncertain quantity that extracts among the said step b face image is discerned, judged and obtain every spectators' sex, age, race, expressive features information.
D: select module at video ads, according to the broadcast condition that each advertisement of storing in the memory module is provided with in advance, select with said step c in the advertisement that is consistent most of spectators' sex, age, race, the expressive features information of the uncertain quantity that obtains;
E: at the ad display screen curtain, the advertisement of selecting among the step display d.
2. the method for selectivity advertisement delivery according to claim 1 is characterized in that, image capture module described in the step a is one or more combinations in video camera instrument, photograph instrument, infrared night vision instrument, the thermal imaging instrument.
3. the method for selectivity advertisement delivery according to claim 2 is characterized in that, advertisement described in the steps d is one or more combinations in literal, static images, dynamic picture, set of pictures, video, the audio frequency.
4. the method according to the accurate advertisement delivery of audience feature according to claim 3 is characterized in that, the curtain of ad display screen described in the step e shows that the mode of said advertisement comprises and occupies whole screen, or occupies the part picture of screen.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100521946A CN102654913A (en) | 2011-03-04 | 2011-03-04 | Method for selectively delivering advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100521946A CN102654913A (en) | 2011-03-04 | 2011-03-04 | Method for selectively delivering advertisement |
Publications (1)
| Publication Number | Publication Date |
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| CN102654913A true CN102654913A (en) | 2012-09-05 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN2011100521946A Pending CN102654913A (en) | 2011-03-04 | 2011-03-04 | Method for selectively delivering advertisement |
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104969563A (en) * | 2013-01-29 | 2015-10-07 | 李鍾植 | Smart device having user interface based on human emotions or inclinations, and user interface method |
| CN105678594A (en) * | 2016-03-11 | 2016-06-15 | 合一网络技术(北京)有限公司 | Network advertisement serving method, server and system |
| CN106023803A (en) * | 2016-07-18 | 2016-10-12 | 成都安程通科技有限公司 | Bus advertisement electronic display screen |
| CN106504283A (en) * | 2016-09-26 | 2017-03-15 | 深圳奥比中光科技有限公司 | Information broadcasting method, apparatus and system |
| CN106599834A (en) * | 2016-12-13 | 2017-04-26 | 浙江省公众信息产业有限公司 | Information pushing method and system |
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| CN107274211A (en) * | 2017-05-25 | 2017-10-20 | 深圳天瞳科技有限公司 | A kind of advertisement play back device and method |
| CN107464135A (en) * | 2017-07-11 | 2017-12-12 | 浙江新再灵科技股份有限公司 | A kind of elevator card jettison system and method based on characteristics of human body's identification |
| CN107491991A (en) * | 2017-08-15 | 2017-12-19 | 上海精数信息科技有限公司 | Based on the man-machine recognition methods rocked and apply its advertisement placement method and system |
| WO2018035832A1 (en) * | 2016-08-25 | 2018-03-01 | 武克易 | Advertisement video playback device |
| WO2018190773A1 (en) * | 2017-04-10 | 2018-10-18 | Garini Technologies Corporation Pte. Ltd. | Method and system for targeted advertising based on personal physical characteristics |
| CN109600680A (en) * | 2018-08-15 | 2019-04-09 | 罗勇 | Repeat scene image group technology |
| CN109784185A (en) * | 2018-12-18 | 2019-05-21 | 深圳壹账通智能科技有限公司 | Client's food and drink evaluation automatic obtaining method and device based on micro- Expression Recognition |
| CN109919678A (en) * | 2019-03-07 | 2019-06-21 | 百度在线网络技术（北京）有限公司 | Advertisement broadcast method, device, equipment and computer-readable medium |
| CN111028014A (en) * | 2019-12-11 | 2020-04-17 | 秒针信息技术有限公司 | Method and device for evaluating resource delivery effect |
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| CN101324945A (en) * | 2007-06-11 | 2008-12-17 | 三菱电机株式会社 | Advertisement selection method and system for determining time quantity of player for consumer to view advertisement |
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| CN101324945A (en) * | 2007-06-11 | 2008-12-17 | 三菱电机株式会社 | Advertisement selection method and system for determining time quantity of player for consumer to view advertisement |
| CN101459806A (en) * | 2009-01-08 | 2009-06-17 | 北京中星微电子有限公司 | System and method for video playing |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104969563A (en) * | 2013-01-29 | 2015-10-07 | 李鍾植 | Smart device having user interface based on human emotions or inclinations, and user interface method |
| CN105678594A (en) * | 2016-03-11 | 2016-06-15 | 合一网络技术(北京)有限公司 | Network advertisement serving method, server and system |
| CN106023803A (en) * | 2016-07-18 | 2016-10-12 | 成都安程通科技有限公司 | Bus advertisement electronic display screen |
| WO2018035832A1 (en) * | 2016-08-25 | 2018-03-01 | 武克易 | Advertisement video playback device |
| CN106504283A (en) * | 2016-09-26 | 2017-03-15 | 深圳奥比中光科技有限公司 | Information broadcasting method, apparatus and system |
| CN106599834A (en) * | 2016-12-13 | 2017-04-26 | 浙江省公众信息产业有限公司 | Information pushing method and system |
| CN106846066A (en) * | 2017-02-07 | 2017-06-13 | 张帆 | Intelligent advertisement put-on method and system |
| WO2018190773A1 (en) * | 2017-04-10 | 2018-10-18 | Garini Technologies Corporation Pte. Ltd. | Method and system for targeted advertising based on personal physical characteristics |
| CN107274211A (en) * | 2017-05-25 | 2017-10-20 | 深圳天瞳科技有限公司 | A kind of advertisement play back device and method |
| CN107464135A (en) * | 2017-07-11 | 2017-12-12 | 浙江新再灵科技股份有限公司 | A kind of elevator card jettison system and method based on characteristics of human body's identification |
| CN107491991A (en) * | 2017-08-15 | 2017-12-19 | 上海精数信息科技有限公司 | Based on the man-machine recognition methods rocked and apply its advertisement placement method and system |
| CN109600680A (en) * | 2018-08-15 | 2019-04-09 | 罗勇 | Repeat scene image group technology |
| CN109600680B (en) * | 2018-08-15 | 2019-06-28 | 上海极链网络科技有限公司 | Repeat scene image group technology |
| CN109784185A (en) * | 2018-12-18 | 2019-05-21 | 深圳壹账通智能科技有限公司 | Client's food and drink evaluation automatic obtaining method and device based on micro- Expression Recognition |
| CN109919678A (en) * | 2019-03-07 | 2019-06-21 | 百度在线网络技术（北京）有限公司 | Advertisement broadcast method, device, equipment and computer-readable medium |
| CN111028014A (en) * | 2019-12-11 | 2020-04-17 | 秒针信息技术有限公司 | Method and device for evaluating resource delivery effect |
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Application publication date: 20120905 |