CN109919678A - Advertisement broadcast method, device, equipment and computer-readable medium - Google Patents
Advertisement broadcast method, device, equipment and computer-readable medium Download PDFInfo
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- CN109919678A CN109919678A CN201910172315.7A CN201910172315A CN109919678A CN 109919678 A CN109919678 A CN 109919678A CN 201910172315 A CN201910172315 A CN 201910172315A CN 109919678 A CN109919678 A CN 109919678A
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Abstract
The present invention proposes a kind of advertisement broadcast method, device, equipment and computer-readable medium, which comprises obtains the current playing environment image of advertisement screen；Identify the type of emotion of each personage in playing environment image；It is counted using the type of emotion of each personage, obtains the accounting of each type of emotion；Using the maximum type of emotion of accounting as the type of emotion of playing environment image；Play the advertisement to match with the type of emotion of the playing environment image.The embodiment of the present invention passes through the character image before obtaining advertisement screen, the type of emotion of personage is obtained from image, so as to recommend the advertisement to match according to the type of emotion of personage, the current emotional state of personage can be met, and then improve the dispensing effect of advertisement.
Description
Technical field
The present invention relates to image processing technology more particularly to a kind of advertisement broadcast methods and device, equipment and calculating
Machine readable medium.
Background technique
Currently, advertisement screen can generally be arranged in public place plays corresponding advertisement, for example market, elevator, subway, write
The public domains such as word building.However current advertisement screen is broadcast when playing advertisement according only to preset advertisement playing sequence
It puts, advertisement switching adjustment can not be carried out according to the feature of advertisement screen outrunner group, it is difficult to obtain preferably advertising results.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method, device, equipment and computer-readable medium, to solve or delay
Solve one or more technical problems in the prior art.
In a first aspect, the embodiment of the invention provides a kind of advertisement broadcast methods, comprising:
Obtain the current playing environment image of advertisement screen；
Identify the type of emotion of each personage in playing environment image；
It is counted using the type of emotion of each personage, obtains the accounting of each type of emotion；
Using the maximum type of emotion of accounting as the type of emotion of playing environment image；
Play the advertisement to match with the type of emotion of the playing environment image.
In one embodiment, the type of emotion for identifying each personage in playing environment image, comprising:
Extract the expressive features and behavioural characteristic of each of image object；
Everyone object type of emotion is identified according to the expressive features of each personage and behavioural characteristic.
In one embodiment, the expressive features and behavioural characteristic according to each personage identify everyone principle thread
Type, comprising:
Expressive features and behavioural characteristic the input mood disaggregated model that will acquire, export personage by the mood disaggregated model
Type of emotion.
In one embodiment, the advertisement that the type of emotion of the broadcasting and the playing environment image matches, packet
It includes:
Extract the mapping relations of type of emotion and advertisement type；
Play the advertisement to match with the type of emotion of the playing environment image.
In one embodiment, further includes: monitor the type of emotion of the personage in the playing environment image of advertisement screen
Variation, corresponding advertisement is switched according to the variation of the type of emotion of personage.
Second aspect, the embodiment of the invention also provides a kind of advertisement play back devices, comprising:
Module is obtained, for obtaining the current playing environment image of advertisement screen；
Identification module, for identification in playing environment image each personage type of emotion；
Statistical module obtains the accounting of each type of emotion for counting using the type of emotion of each personage；
Determining module, for using the maximum type of emotion of accounting as the type of emotion of playing environment image；
Playing module, for playing the advertisement to match with the type of emotion of the playing environment image.
In one embodiment, the identification module includes:
Extracting sub-module, for extracting the expressive features and behavioural characteristic of each of image object；
It identifies submodule, identifies everyone object type of emotion for the expressive features and behavioural characteristic according to each personage.
In one embodiment, the identification submodule is specifically used for the expressive features that will acquire and behavioural characteristic input
Mood disaggregated model, by the type of emotion of mood disaggregated model output personage.
In one embodiment, the playing module includes:
Mapping submodule, for extracting the mapping relations of type of emotion and advertisement type；
Submodule is played, for playing the advertisement to match with the type of emotion of the playing environment image.
It in one embodiment, further include monitoring module, the people in playing environment image for monitoring advertisement screen
The variation of the type of emotion of object switches corresponding advertisement according to the variation of the type of emotion of personage.
The third aspect, the embodiment of the present invention provide a kind of advertisement playing device, and the equipment includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of places
Reason device realizes advertisement broadcast method described in above-mentioned first aspect.
It include processor and memory, the memory in the structure of advertisement playing device in a possible design
For storing the program for supporting advertisement playing device to execute advertisement broadcast method in above-mentioned first aspect, the processor is configured
For for executing the program stored in the memory.The advertisement playing device can also include communication interface, be used for advertisement
Playback equipment and other equipment or communication.
Fourth aspect, the embodiment of the invention provides a kind of computer-readable mediums, for storing advertisement play back device institute
Computer software instructions comprising for executing program involved in the advertisement broadcast method of above-mentioned first aspect.
In a kind of above-mentioned scheme, the embodiment of the present invention is by the character image before obtaining advertisement screen, from image
The type of emotion of personage is obtained, so as to recommend the advertisement to match according to the type of emotion of personage, personage can be met and worked as
Preceding emotional state, and then improve the dispensing effect of advertisement.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 is the flow chart of the advertisement broadcast method of one embodiment of the invention；
Fig. 2 is the specific steps flow chart of the step S200 of one embodiment of the invention；
Fig. 3 is the specific steps flow chart of the step S500 of one embodiment of the invention；
Fig. 4 is the flow chart of the advertisement broadcast method of another embodiment of the present invention；
Fig. 5 is the connection block diagram of the advertisement play back device of one embodiment of the invention；
Fig. 6 is the internal frame diagram of the identification module of one embodiment of the invention；
Fig. 7 is the internal frame diagram of the playing module of one embodiment of the invention；
Fig. 8 is the connection block diagram of the advertisement play back device of another embodiment of the present invention；
Fig. 9 is the advertisement playing device block diagram of another embodiment of the present invention.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.The embodiment of the present invention mainly provides one kind
The method and device that logical advertisement plays is described by the expansion that following embodiment carries out technical solution separately below.
The present invention provides a kind of advertisement broadcast method and device, the advertisement of the embodiment of the present invention described in detail below is played
The specific process flow and principle of method and apparatus.
As shown in Figure 1, its flow chart for the advertisement broadcast method of the embodiment of the present invention.In one embodiment, this hair
The advertisement broadcast method of bright embodiment may comprise steps of:
S100: the current playing environment image of advertisement screen is obtained.
In one embodiment, in advertisement screen setting in public places, such as: can be setting elevator,
The advertisement screen in the regions such as market, subway.When obtaining the playing environment before advertisement screen, camera shooting can be set before advertisement screen
Head, the scene image before Current ad screen is acquired by camera.
S200: the type of emotion of each personage in identification playing environment image.
After getting the scene image before advertisement screen, in the presence of in image by personage, need to the people in image
Object is identified, the emotional characteristics of each personage are obtained.It, can be in the local straight of advertisement screen when identifying the type of emotion of personage
Row image analysis is tapped into, acquired image server can also be uploaded to, be analyzed by server, it then again will analysis
As a result it feeds back in local advertising screen.In one embodiment, the type of emotion can divide are as follows: glad, sad, anger
Anger, anxiety, calmness etc..As described in Figure 2, in one embodiment, in the step S200 in identification playing environment image
When the type of emotion of each personage, may include:
S210: the expressive features and behavioural characteristic of each of image object are extracted.
In one embodiment, when according to personage's type of emotion in image is identified, mainly according to the expression of personage
Feature and behavioural characteristic are judged.Wherein, the expressive features specifically include that the faces such as the eyes, mouth, forehead of personage
Feature.The behavioural characteristic mainly includes configuration feature of personage, such as whole stance, the molar behavior of personage etc.
Deng.
S220: everyone object type of emotion is identified according to the expressive features of each personage and behavioural characteristic.
In one embodiment, it is identifying everyone object type of emotion, can specifically include: the expressive features that will acquire
Mood disaggregated model is inputted with behavioural characteristic, by the type of emotion of mood disaggregated model output personage.Wherein it is possible in advance
Establish a mood disaggregated model, such as deep neural network model, convolutional network model etc..Then, facial expression is collected
The data of feature and behavioural characteristic and corresponding type of emotion, by the data of collection to established mood disaggregated model into
Row training.After the completion of training, collected character image can be input in mood disaggregated model, be classified by the mood
Model exports the corresponding type of emotion of current people.
S300: being counted using the type of emotion of each personage, obtains the accounting of each type of emotion.
In public places by advertisement screen setting in this present embodiment, usual more than one people in acquired image
Object, it is therefore desirable to the type of emotion of each personage be counted, and calculate the accounting of type of emotion in each.
S400: using the maximum type of emotion of accounting as the type of emotion of playing environment image.
It, can be using the maximum type of emotion of accounting as current crowd since the type of emotion of different personages is different
Type of emotion.Assuming that the maximum mood of accounting is " happiness " in current type of emotion, then " happiness " is used as current environment
Type of emotion.
S500: the advertisement to match with the type of emotion of the playing environment image is played.
In one embodiment, as shown in figure 3, playing the mood with the playing environment image in the step S500
The advertisement that type matches, comprising:
S510: the mapping relations of type of emotion and advertisement type are extracted.
In one embodiment, need to pre-establish the mapping relations of type of emotion and advertisement type, such as: it can incite somebody to action
Mapping relations are established in the advertisement of the types such as the mood of the more low type of moods and " loosen, entertain " such as " anxieties, sad ", will
Mapping relations are established in the advertisement of the more surging types such as with " shopping " such as " happiness " moods, wherein the mapping relations can be with
It is adjusted according to different advertising strategies.
S520: the advertisement to match with the type of emotion of the playing environment image is played.
As shown in figure 4, in one embodiment, the advertisement broadcast method can with comprising steps of
S600: monitoring the variation of the type of emotion of the personage in the playing environment image of advertisement screen, according to the feelings of personage
The variation of thread type switches corresponding advertisement.For example, being needed again if the mood in current playback environment image changes
It plays to matched advertisement type.If such as the mood of current playback environment image needs when being converted into " sad " by " happiness "
The advertisement type that adjustment plays is corresponded to, to meet the emotional state of current crowd.
The embodiment of the present invention obtains the type of emotion of personage by the character image before obtaining advertisement screen from image,
So as to recommend the advertisement to match according to the type of emotion of personage, the current emotional state of personage, Jin Erti can be met
The high dispensing effect of advertisement.
As shown in figure 5, in one embodiment, the present invention also provides a kind of advertisement play back devices, comprising:
Module 100 is obtained, for obtaining the current playing environment image of advertisement screen.
Identification module 200, for identification in playing environment image each personage type of emotion.
Statistical module 300 obtains accounting for for each type of emotion for counting using the type of emotion of each personage
Than.
Determining module 400, for using the maximum type of emotion of accounting as the type of emotion of playing environment image.
Playing module 500, for playing the advertisement to match with the type of emotion of the playing environment image.
As shown in fig. 6, in one embodiment, the identification module 200 includes:
Extracting sub-module 210, for extracting the expressive features and behavioural characteristic of each of image object；
It identifies submodule 220, identifies everyone principle thread class for the expressive features and behavioural characteristic according to each personage
Type.
In one embodiment, the identification submodule 220 is specifically used for the expressive features and behavioural characteristic that will acquire
Mood disaggregated model is inputted, by the type of emotion of mood disaggregated model output personage.
As shown in fig. 7, in one embodiment, the playing module 500 includes:
Mapping submodule 510, for extracting the mapping relations of type of emotion and advertisement type.
Submodule 520 is played, for playing the advertisement to match with the type of emotion of the playing environment image.
As shown in figure 8, in one embodiment, the advertisement play back device can also include monitoring module 600, it is used for
The variation for monitoring the type of emotion of the personage in the playing environment image of advertisement screen, cuts according to the variation of the type of emotion of personage
Change corresponding advertisement.
The principle of advertisement broadcast method of advertisement play back device and above-described embodiment of the present embodiment is similar, therefore no longer superfluous
It states.
In another embodiment, the present invention also provides a kind of advertisement playing devices, as shown in figure 9, the equipment includes: to deposit
Reservoir 910 and processor 920 are stored with the computer program that can be run on processor 920 in memory 910.The processing
Device 920 realizes the advertisement broadcast method in above-described embodiment when executing the computer program.The memory 910 and processor
920 quantity can be one or more.
The equipment further include:
Communication interface 930 carries out data interaction for being communicated with external device.
Memory 910 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
If memory 910, processor 920 and the independent realization of communication interface 930, memory 910,920 and of processor
Communication interface 930 can be connected with each other by bus and complete mutual communication.The bus can be Industry Standard Architecture
Structure (ISA, Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral
Component) bus or extended industry-standard architecture (EISA, Extended Industry Standard
Component) bus etc..The bus can be divided into address bus, data/address bus, control bus etc..For convenient for expression, Fig. 9
In only indicated with a thick line, it is not intended that an only bus or a type of bus.
Optionally, in specific implementation, if memory 910, processor 920 and communication interface 930 are integrated in one piece of core
On piece, then memory 910, processor 920 and communication interface 930 can complete mutual communication by internal interface.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.
Computer-readable medium described in the embodiment of the present invention can be computer-readable signal media or computer can
Read storage medium either the two any combination.The more specific example of computer readable storage medium is at least (non-poor
Property list to the greatest extent) include the following: there is the electrical connection section (electronic device) of one or more wirings, portable computer diskette box (magnetic
Device), random access memory (RAM), read-only memory (ROM), erasable edit read-only storage (EPROM or flash
Memory), fiber device and portable read-only memory (CDROM).In addition, computer readable storage medium even can be with
It is the paper or other suitable media that can print described program on it, because can be for example by paper or the progress of other media
Optical scanner is then edited, interpreted or is handled when necessary with other suitable methods and is described electronically to obtain
Program is then stored in computer storage.
In embodiments of the present invention, computer-readable signal media may include in a base band or as carrier wave a part
The data-signal of propagation, wherein carrying computer-readable program code.The data-signal of this propagation can use a variety of
Form, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media is also
It can be any computer-readable medium other than computer readable storage medium, which can send, pass
It broadcasts or transmits for instruction execution system, input method or device use or program in connection.Computer can
The program code for reading to include on medium can transmit with any suitable medium, including but not limited to: wirelessly, electric wire, optical cable, penetrate
Frequently (RadioFrequency, RF) etc. or above-mentioned any appropriate combination.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In readable storage medium storing program for executing.The storage medium can be read-only memory, disk or CD etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement,
These should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the guarantor of the claim
It protects subject to range.
Claims (12)
1. a kind of advertisement broadcast method characterized by comprising
Obtain the current playing environment image of advertisement screen；
Identify the type of emotion of each personage in playing environment image；
It is counted using the type of emotion of each personage, obtains the accounting of each type of emotion；
Using the maximum type of emotion of accounting as the type of emotion of playing environment image；
Play the advertisement to match with the type of emotion of the playing environment image.
2. the method according to claim 1, wherein the mood for identifying each personage in playing environment image
Type, comprising:
Extract the expressive features and behavioural characteristic of each of image object；
Everyone object type of emotion is identified according to the expressive features of each personage and behavioural characteristic.
3. according to the method described in claim 2, it is characterized in that, the expressive features and behavioural characteristic according to each personage
Identify everyone object type of emotion, comprising:
Expressive features and behavioural characteristic the input mood disaggregated model that will acquire, by the feelings of mood disaggregated model output personage
Thread type.
4. the method according to claim 1, wherein the type of emotion of the broadcasting and the playing environment image
The advertisement to match, comprising:
Extract the mapping relations of type of emotion and advertisement type；
Play the advertisement to match with the type of emotion of the playing environment image.
5. the method according to claim 1, wherein further include: it monitors in the playing environment image of advertisement screen
Personage type of emotion variation, corresponding advertisement is switched according to the variation of the type of emotion of personage.
6. a kind of advertisement play back device characterized by comprising
Module is obtained, for obtaining the current playing environment image of advertisement screen；
Identification module, for identification in playing environment image each personage type of emotion；
Statistical module obtains the accounting of each type of emotion for counting using the type of emotion of each personage；
Determining module, for using the maximum type of emotion of accounting as the type of emotion of playing environment image；
Playing module, for playing the advertisement to match with the type of emotion of the playing environment image.
7. device according to claim 6, which is characterized in that the identification module includes:
Extracting sub-module, for extracting the expressive features and behavioural characteristic of each of image object；
It identifies submodule, identifies everyone object type of emotion for the expressive features and behavioural characteristic according to each personage.
8. device according to claim 7, which is characterized in that it is special that the identification submodule is specifically used for the expression that will acquire
Behavioural characteristic of seeking peace inputs mood disaggregated model, by the type of emotion of mood disaggregated model output personage.
9. device according to claim 6, which is characterized in that the playing module includes:
Mapping submodule, for extracting the mapping relations of type of emotion and advertisement type；
Submodule is played, for playing the advertisement to match with the type of emotion of the playing environment image.
10. device according to claim 6, which is characterized in that further include monitoring module, for monitoring broadcasting for advertisement screen
The variation for putting the type of emotion of the personage in ambient image switches corresponding advertisement according to the variation of the type of emotion of personage.
11. a kind of advertisement playing device, which is characterized in that the equipment includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs by one or more of processors execute according to when so that one or more of places
It manages device and realizes such as advertisement broadcast method as claimed in any one of claims 1 to 5.
12. a kind of computer-readable medium, is stored with computer program, which is characterized in that when the program is executed by processor
Realize such as advertisement broadcast method as claimed in any one of claims 1 to 5.
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| CN201910172315.7A CN109919678A (en) | 2019-03-07 | 2019-03-07 | Advertisement broadcast method, device, equipment and computer-readable medium |
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