KR20140056641A - Advertisement providing method and system based location and population density, and apparatus supporting the same - Google Patents

Abstract

The present invention relates to a marketing supporting method and a system using user group analysis, which supports a marketing service including an advertisement by using user group information changing according to region and time, and an apparatus for supporting the same. A marketing condition of a marketing service requester is received. One or more of a target region and target time corresponding to the marketing condition are extracted by using user group information, which is analyzed based on position information of a plurality of user terminals and user information related to the user terminals, and includes at least one of a population density or a population distribution according to region and time. A marketing service is provided based on one or more of the target region and the target time.

Description

TECHNICAL FIELD The present invention relates to a marketing support method and system using user cluster analysis and a device supporting the same.

The present invention relates to a marketing support service for supporting advertisements and sales activities, and more particularly, to a marketing support method and system using a user community analysis that provides a marketing service including advertisements using user community information that varies depending on a region and time And a device for supporting the same.

Marketing refers to management activities to efficiently provide goods or services to consumers, and can include market research, advertising, public relations, and sales activities.

Advertisement, which is a typical marketing activity, is intended to induce a specific product or service to raise awareness of a specific product or service from a notification to any user, and ultimately to purchase a product or service. The first advertising activity was done by making flyers, distributing them, or installing banners.

In addition, with the rapid spread of the Internet, new types of online advertising methods such as an advertisement through e-mail, a banner advertisement on a homepage, a video content advertisement, and the like are being created. The above-described conventional online advertising method generally involves asking an advertiser to provide a web page, which is an operator of a web page to which the advertisement is to be posted, and registering the advertisement file in a media company server. When the web server outputs the web page, Together.

Meanwhile, the conventional advertisement providing method is designed to provide a specific advertisement depending on whether the user terminal is permitted or not. In particular, a conventional advertisement providing method provides an advertisement requested by an advertiser to a specific user terminal. At this time, the method that is operated is to send the advertisement requested by the advertiser to the random user terminals for a certain number of times or for a predetermined period. That is, the conventional advertisement providing method transmits the advertisement according to the advertiser contract regardless of whether the user terminal needs or not. Accordingly, the conventional advertisement providing method not only causes a user who uses the user terminal to be attracted to the user but also frequently occurs as an unnecessary spam. As a result, since the effect on the advertisement does not occur properly, the advertiser does not require additional advertisement, and the advertisement effect on the item to be advertised is not high, so the utilization rate is gradually decreasing.

Therefore, there is a need for measures to more effectively support marketing activities including advertising activities.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above problems occurring in the prior art, and it is an object of the present invention to provide a marketing support method and system using a user community analysis supporting a marketing service including advertisement using user community information, And a device for supporting the same.

As a means for solving the above problems, the marketing support system according to the embodiment of the present invention collects the location information of the multiple user terminals and the user information related to the user terminal, analyzes the user community based on the collected location information and the user information Thereby providing user cluster information including at least one of a population density and a population distribution according to a region and a time; And a marketing support apparatus for generating marketing information based on at least one of the target region and the target time and extracting at least one of a target region corresponding to the marketing condition and a target time based on the user cluster information, Lt; / RTI >

Here, the location information analyzing apparatus may include a location information collecting unit for collecting location information of the multi-user terminals and user information related to the user terminals from a communication system to which a plurality of user terminals or a plurality of user terminals are connected; And a user community analysis unit for analyzing the user information and the location information to generate user community information including at least one of a population density and a population distribution according to a region and a time, And user access information generated in real time for session and billing control of each user terminal from the communication system. The user access information may include terminal identification information of the user terminal, base station identification information of the user terminal, Cell identification information, and connection time.

In addition, the marketing support device may check the marketing conditions including at least one of gender and age, and determine at least one of the target area and the target time based on at least one of gender and age based on the user community information And may provide an advertisement matched with the user community information to a plurality of user terminals selected based on at least one of the target area and the target time.

According to another aspect of the present invention, there is provided a marketing support apparatus comprising: a device communication unit for communicating with a plurality of user terminals via a communication network; The user community information including at least one of a population density or a population distribution according to a region and a time, and the user community information related to the target region corresponding to the preset marketing conditions And a target time, and generates marketing information based on at least one of the target region and the target time.

In the marketing support apparatus, the device control unit may identify the marketing conditions including at least one of gender and age, and determine at least one of a target area and a target time based on at least one of gender and age based on the user cluster information. Can be extracted.

In addition, the device control unit may filter advertisement information matched based on user community information corresponding to at least one of the target region and the target time among a plurality of pieces of advertisement information, Wherein the marketing service requester generates real-time advertisement information based on user community information corresponding to at least one of the target region and the target time, And a real-time advertisement generating unit for supporting the plurality of user terminals to transmit to a plurality of user terminals selected based on at least one of a target area and a target time.

According to another aspect of the present invention, there is provided a marketing support method using user community analysis according to an embodiment of the present invention includes: receiving marketing conditions of a marketing service requester; Accumulating the location information of the multi-user terminals and the user information related to the user terminal to generate user community information including at least one of population density or population distribution according to the area and time; Extracting at least one of a target area and a target time corresponding to the marketing condition from the user cluster information; And providing the marketing service requested by the requester based on at least one of the target area and the target time.

The method of claim 1, wherein the generating of the user community information comprises: analyzing population density or population distribution over time based on the user community information, .

In addition, in the marketing support method using the user community analysis, the step of providing the marketing service may include the step of providing the advertisement information matching the advertisement information based on the user community information corresponding to at least one of the target region and the target time And providing the filtered advertisement information to a plurality of user terminals selected based on at least one of the target region and the target time, The method may further include generating real-time advertisement information based on the cluster information, and transmitting the generated real-time advertisement information to a plurality of user terminals selected based on at least one of the target region and the target time.

In addition, the present invention can further provide a computer-readable recording medium recording a program implemented to execute the above-described marketing support method.

As described above, according to the marketing support method and system using the user community analysis according to the present invention and the device supporting the same, the present invention can increase the transmission and effect of the advertisement information based on the characteristics of the location cluster .

Further, the present invention is based on statistical information, so that the risk of personal information exposure of individual users can be reduced.

1 is a diagram schematically illustrating a configuration of a marketing support system using a user community analysis according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a location information analyzing apparatus in a marketing support system using user community analysis according to an embodiment of the present invention.
FIG. 3 is a detailed diagram illustrating a configuration of a marketing support apparatus in a marketing support system using user community analysis according to an embodiment of the present invention. Referring to FIG.
4 is a detailed block diagram of a device control unit of a marketing support apparatus according to an embodiment of the present invention.
5 is a flowchart for explaining a marketing support method using user community analysis according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the embodiments of the present invention, descriptions of techniques which are well known in the technical field of the present invention and are not directly related to the present invention will be omitted. In addition, detailed description of components having substantially the same configuration and function will be omitted.

FIG. 1 is a view for schematically explaining a configuration of a marketing support system 200 using a user community analysis according to an embodiment of the present invention.

Referring to FIG. 1, a marketing support system 200 using a user community analysis of the present invention includes a location information analysis device 210 and a marketing support device 230, And may be connected to a plurality of user terminals 100 used by a user or a marketing service object.

The marketing support system 200 using the user community analysis supports the user community analysis based on the location information of a plurality of user terminals 100 and the user information of the user terminals 100. Then, the marketing support system 200 using the user community analysis generates marketing information for the advertisement activity and the sales activity related to the target region and the target time that satisfy the predetermined distribution condition provided according to the user community analysis. Here, the marketing information may include advertisement information and sales activity information, and the advertisement information may be provided to a plurality of user terminals 100 located in a predetermined distribution area, and the sales activity information may include sales activity information To the user terminal 100 of the marketing support target person. Here, the person to be supported for marketing is a user who performs a predetermined sales or sales activity and accesses the marketing support system 200 of the present invention through his / her user terminal 100 to provide sales activity information based on the user community analysis Can receive.

The marketing support system 200 using the user community analysis according to the present invention analyzes local clusters of the user terminals 100 to check the population density or the population distribution that varies according to the region and time, Target area and target time corresponding to the condition are selected, and based on this, marketing activities including specific advertisement and sales are supported. Here, the marketing activity may be provided in the form of providing advertisement or business area information and time information satisfying a specific condition, or transmitting advertisement information to the user terminal 100 in the corresponding area. Accordingly, the marketing support system 200 using the user community analysis according to the present invention can enable targeted advertising or targeting sales according to changes in user community information such as population density or population distribution according to region and time.

The marketing support system 200 may perform a user community analysis based on the location information of the multiple user terminals 100. The location information of the multiple user terminals 100 may be transmitted to the user terminal 100, And can be collected from the communication network 300 to which the terminal 100 is connected. When the information is collected from the user terminal 100, the location information received from the user terminal 100 may be transmitted through the communication network 300.

The collection of location information from the communication network 300 may be performed by a method of collecting user connection information that can estimate the location of the user terminal 100 connected to the communication network 300 from the components of the communication network 300 ≪ / RTI >

In the latter case, the communication network 300 may include a plurality of base stations, each of which has at least one base station for supporting access to the user terminals 100. Here, the base station may be arranged in at least one area to provide communication coverage, and the communication coverage may be divided into one or more cells. The base station can support the communication function of the user terminal 100 when the user terminal 100 approaches the communication coverage. Accordingly, the base station may be a communication terminal supporting a variety of communication networks such as 2G, 3G, and 4G to form a wireless communication channel of the user terminal 100, and may be replaced with a wireless access point. The communication network 300 generates and manages user access information that can estimate the location of the user terminal 100 connected to the base station for session and billing control in real time. For example, the user access information may be generated by a packet core device (EPC: Envolved Packet Core) that controls session connection of the user terminal 100 connected through a plurality of base stations. Therefore, the marketing support system 200 according to the present invention collects user access information capable of estimating the location of the multiple user terminals 100 from the components (for example, packet core devices) of the communication network 300 . In addition, the marketing support system 200 may collect user information about a user of the multiple user terminals 100 through the communication network 300.

Here, the user information may include at least one of the terminal identification information of the user terminal 100, the gender and the age of the user, the user access information may include terminal identification information, base station identification information connected to the user terminal 100, Information, and connection time.

In addition, the communication network 300 may support the formation of a communication channel so as to transmit the user community information analyzed by the location information analysis apparatus 210 to the marketing support apparatus 220 in the marketing support system 200. The communication network 300 of the present invention can support marketing information generated by the marketing support device 220 based on the user community information to the users of the marketing service or the user terminals 100 of the marketing target. The marketing information may include at least one of sales information and advertisement information. In particular, for the advertisement service, the communication network 300 can support the advertisement request information generated by the advertiser to the marketing support device 220. For this purpose, the advertiser terminal providing the advertisement request information and the marketing support device 220 And can support communication channel formation.

The user terminal 100 is used for analyzing the user community in the present invention. The user terminal 100 is located in a coverage area of one of the base stations included in the communication network 300 and performs connection to any one of the base stations do. In this process, the user terminal 100 can connect to any one of the base stations operated by the pre-registered service provider, and can provide the terminal-related schedule information to the connected base stations so as to confirm the connection . Meanwhile, in another embodiment of the present invention, the user terminal 100 may provide user information and location information to the marketing support system 200 through the communication network 300. The user information provided by the user terminal 100 may include, Terminal identification information for identifying the terminal, gender of the user, and age information.

The user terminal 100 can be used as a basic structure for analyzing the population tendency distribution of a region located in a predetermined region to perform marketing support using the user community analysis of the present invention. That is, in the present invention, the marketing information providing function for each region supports marketing information specialized according to the density of the user terminals 100 and the population density or population distribution classified according to the user's sex or age according to the area and time.

In particular, the user terminal 100 can use the communication service while moving. In this process, the user terminal 100 accesses a base station located in a specific area, thereby affecting the population distribution of the area. As a result, by analyzing the history of connection and disconnection of the user terminal 100 with respect to specific base stations, it is possible to detect changes in population density or population distribution in certain areas.

As described above, in the marketing support system 200 using the user community analysis according to the present invention, the user terminal 100 operates as a basic element for calculating user community information and receives marketing information, As well as various types of smart devices. The user terminal 100 may include a communication unit for using a communication function, a location information collector for supporting location information collection, a display unit, a control unit for controlling the operation of the terminal, and a storage unit for storing programs and data necessary for driving the terminal .

The user terminal 100 having such a configuration can directly provide user information or location information at the request of the marketing support system 200 according to the embodiment and can provide the user information or the location information of the user terminal 100 It is possible to receive the marketing information generated by the marketing support system 200, in particular, the advertisement information of a specific type according to the population distribution. The received advertisement information may be output to the display unit of the user terminal 100. The user terminal 100 may support connection of a web site providing the advertisement information through the advertisement information according to the user's selection.

The communication unit of the user terminal 100 may be configured as a communication module supporting at least one communication method for communication channel connection with the communication network 300. For example, the communication unit may include a communication module supporting a 3G or 4G mobile communication function, a Wi-Fi communication module, and the like. The communication unit performs connection to a specific base station or a specific AP (Access Point) included in the communication network 300.

The marketing support system 200 collects location information and user information of the user terminals 100 and analyzes user community information that varies according to the area and time to determine how the population density per region is, And information on the movement trend of the population distribution of a particular tendency. Particularly, in analyzing the user population information, the population density / population distribution by the current or past region / time is analyzed on the basis of the collected location information and the user information, and then the change in the analyzed population density / To predict future population density / population distribution by region / time in the future, and to further provide user population information including the predicted population density / population distribution.

Then, the marketing support system 200 selects a target region and a target time satisfying the marketing condition according to the result of the user community analysis, generates the star marketing information based on the user community information corresponding to the selected target region and the target time To the certain user terminals 100. [0050] FIG. For example, the marketing support system 200 selects or generates an advertisement to be provided to a target time and a targeted area according to a population density or a population distribution of a certain area and a time zone, and transmits the selected advertisement to the certain user terminals 100 To the public. For this, the marketing support system 200 may include a configuration of the location information analysis device 210 and the marketing support device 220. Although the location information analysis device 210 and the marketing support device 220 are shown as separate components in the drawings, the present invention is not limited thereto. That is, the location information analyzer 210 and the marketing support device 220 may be provided in the form of respective drive modules included in one marketing support system 200.

Meanwhile, the location information analyzing apparatus 210 of the present invention may include a location information collecting unit 211 and a user community analyzing unit 212 as shown in FIG.

The location information collecting unit 211 is connected to the communication network 300 and collects user information and location information of the multiple user terminals 100 from the user terminal 100 or the communication network 300. The user information collected by the position information collecting unit 211 may include terminal identification information, gender information of the user, and age information of the user as described above. Such information may be information that does not directly identify the user and may have the purpose of protecting the user's personal information. The location information may be location information detected by the user terminal 100 or user access information generated for session management and billing management of the user terminal 100 in the communication network 300. The user access information may include terminal identification information, base station identification information, cell identification information, and access time. The location information collecting unit 211 can estimate the location of the user terminal 100 corresponding to the terminal identification information based on the user access information by managing the location information of the base station or the cell.

The location information collecting unit 211 may collect the user information and location information at predetermined intervals and accumulate and store the collected information, thereby classifying and storing the information based on the area and the time. The location information collection unit 211 transmits the collected information to the user community analysis unit 212.

The user community analysis unit 212 receives user information and location information for a plurality of user terminals 100 from the location information collection unit 211, and performs user community analysis based on the received user information and location information. The user community analysis unit 212 generates user community information including population density or population distribution information that varies according to the region and time corresponding to the user community analysis result and provides the information to the marketing support apparatus 220 . The user community information analyzed and generated by the user community analysis unit 212 includes information on the population densities of the regions by region, sex distribution information on the distribution of the sexes by region in the population density, regional population density And information on population distribution by age group occupied by users of a certain age group. In particular, in analyzing the user community information, the user community analysis unit 212 analyzes the population density / population distribution by region / time of the present or the past based on the collected location information and user information, By analyzing trends in density / population distribution, future population density / population distribution by region / time can be predicted, and user population information including predicted population density / population distribution can be further provided.

In addition, the user community analysis unit 212 may generate population distribution information by time zone for the predetermined regions classified by the predetermined time unit, such as the above-mentioned population density information by region, sex distribution information, and age distribution information. The information on population distribution by time zone may include population distribution information by season, specific population by year, month, day, and time. Population distribution information by time zone separated by each time unit can be classified again into information classified by population density, sex, and age.

The marketing support device 220 stores marketing information including advertisement information requested by the advertiser and selects advertisement information to be provided for each region based on the user community information provided by the user community analysis unit 212 of the advertisement information To the user terminals 100 located in the corresponding area. In addition, the marketing support device 220 may provide a user (for example, a mobile small business owner) who performs sales or sales activities based on user cluster information to a target area having a maximum sales or sales possibility and a moving route And the like can be generated and provided. To this end, the marketing support apparatus 220 may have a configuration as shown in FIG.

3 is a detailed diagram illustrating the configuration of the marketing support apparatus 220 of the present invention.

3, the marketing support apparatus 220 of the present invention may include a device communication unit 221, a device storage unit 225, and a device control unit 226.

The device communication unit 221 supports a communication function of the marketing support device 220. That is, the device communication unit 221 forms a communication channel under the control of the device control unit 226, and can receive various types of user community information from the user community analysis unit 212. The received user cluster information is transmitted to the device control unit 226. In addition, the device communication unit 221 may receive marketing information required for marketing support, for example, advertisement information or business activity information from a marketing service requester. In particular, the device communication unit 221 forms a communication channel with an advertiser terminal (not shown) and can receive advertisement information from the advertiser terminal. The advertisement information may include an advertisement content and an advertisement condition. The advertisement condition may include a condition for requesting provision to the user terminal 100 of a certain age, a predetermined gender, and a predetermined area, and may further include a condition for a certain time period and a predetermined terminal type.

In particular, when a specific advertisement is adopted by the device control unit 226 or a specific advertisement is generated by the device control unit 226, the device communication unit 221 can provide the selected advertisement to the selected user terminals 100 in a push form according to the region and time . Or the device communication unit 221 may provide the selected or generated advertisement to the terminal requesting advertisement among the user terminals 100 in a certain area. In addition, the device communication unit 221 may communicate with the marketing service requester under the control of the device control unit 226, for example, information that can support the sales activity, for example, Users of gender can provide local information, time information, and movement information based on the collected information in real time.

The device storage unit 225 stores various application programs and data necessary for operation of the marketing support device 220. [ Basically, the device storage unit 225 may store predetermined marketing conditions and related information for the marketing service according to the present invention. In particular, the device storage unit 225 may store the advertisement information 50 requested by the advertiser terminal for the advertisement service. Here, the stored advertisement information 50 is at least one, and a plurality of advertisements may be included for higher efficiency. As described above, the advertisement information 50 may include an advertisement content and an advertisement condition. The advertisement condition may include a condition that restricts to a certain area and time and schedule user terminals 100. Also, the advertisement information 50 may include real-time advertisement information. The real-time advertisement information is advertisement information generated in real time according to the tendency of the user terminals 100 located in the corresponding area when an area and time zone satisfying a certain condition required by the advertisement information 50 are detected, for example, And may include campaign information. At this time, the characteristics of the user terminals 100 to which the information is to be provided may be limited to the campaign information. For example, the campaign information may be provided to the user terminals 100 according to certain genders and age groups, or may be provided to all the user terminals 100 located in a certain area without restriction on the user information. In addition, according to another embodiment of the present invention, the device storage unit 225 may further store the sales activity information related to a marketing service requester such as a mobile small business.

The device control unit 226 is an operating system for operating the marketing support device 220 and a configuration for supporting signal processing, data processing, and delivery. The device control unit 226 analyzes the user community information according to the region and time, selects a target region and a target time corresponding to a predetermined marketing condition, and selects a target region and a target time according to user cluster information corresponding to the selected target region and target time And generates and provides marketing information. For example, the device control unit 226 can support specific advertisement information 50 in accordance with characteristics of a user community of user terminals 100 located in a predetermined area during a predetermined time period. For this, the device control unit 226 may include the configuration of the advertisement filter unit 61 and the real-time advertisement generating unit 63 as shown in FIG.

The advertisement filter unit 61 filters and provides advertisements to be provided for each region and / or time zone among the advertisement information 50 stored in the device storage unit 225. For this, the advertisement filter unit 61 can check the advertisement condition of at least one advertisement information included in the advertisement information 50, and confirm the target area and the target time corresponding to the advertisement condition. For example, the advertisement filter unit 61 can identify an area having a certain population density, an area having a population distribution having a certain tendency, and a time zone written in the advertisement condition and extract advertisement information corresponding to the condition. The advertisement filter unit 61 may control the corresponding user terminal 100 to send the corresponding advertisement information. That is, the advertisement filter unit 61 can deliver the advertisement having the advertisement condition to the multiple user terminals 100 through the base station located in the corresponding area if an area matching the specific advertisement condition is detected. For example, the advertisement filter unit 61 may transmit specific advertisement information to the user terminals 100 owned by the twenty users among the user terminals 100 located in a specific area. Specifically, the user information provided by the user terminals 100 in the corresponding area can be confirmed through the communication network 300, and the corresponding advertisement can be transmitted to the user terminals 100 having the predetermined age information in the corresponding user information.

The advertisement filter unit 61 may refer to the population distribution information by time in the advertisement information providing process and may request the specific advertisement information to be transmitted at a certain time when supporting the advertisement information.

The real-time advertisement generating unit 63 may generate the real-time advertisement according to the characteristics of the user community information corresponding to the target region and the target time, and may provide the generated real-time advertisement to the user terminals 100 in the specific region. For example, the real-time advertisement generating unit 63 may be configured to identify a region and a time zone in which ten users are concentrated more than a certain distribution, and to generate and transmit a campaign advertisement for inducing users in the corresponding region to perform certain actions in real time . That is, the real-time advertisement generating unit 63 can support to send ten-year-old users in a dense space when the time is over 10 pm, to send a campaign advertisement requesting to return home. In this way, the real-time advertisement generating unit 63 can support the user community 100 to transmit the user community characteristics according to the user community characteristics of the specific region and time zone.

5 is a flowchart for explaining a marketing support method using user community analysis according to an embodiment of the present invention. The following embodiment describes an example in which advertising activities are supported during marketing activities.

Referring to FIG. 5, the marketing support method using the user community analysis of the present invention firstly includes a method of supporting the marketing of the plurality of user terminals 100 connected to the communication network 300 by the location information analysis apparatus 210, The location information and the user information are collected in step S101, and the user community analysis is performed in step S103 based on the collected location information and the user information. Here, the user information and the location information may be collected by the location information analysis apparatus 210 from the user terminal 100 or the communication network 300. In addition, in analyzing the user population information in step S103, the population density / population distribution according to the current or past region / time is analyzed based on the collected location information and the user information, and then the population density / It is possible to predict future population density / population distribution by region / time in future and further provide user population information including the predicted population density / population distribution.

On the other hand, the marketing support system 200 can check whether a condition-based marketing information detection request is generated in step S105. Here, the detection of the condition-based marketing information means the detection of the marketing information that can support the advertisement or the sales activity based on the set marketing condition. The marketing conditions may include conditions for the characteristics of the advertisement or the sales person (age or sex, etc.). If there is a request for detecting the condition-based marketing information, the marketing support system 200 selects a target region and a target time corresponding to the marketing conditions based on the user's cluster information, and based on the selected target region and the target time And provides the detected marketing information. For example, the marketing support system 200 analyzes the user community information analyzed in step S103. The analysis unit area can be analyzed based on a variety of criteria, such as setting the access network infrastructure node (base station, WiFi AP, etc.) unit or building unit according to the range permitted by the location information service. The information used in the analysis may include various information such as the subscriber's sex, age, demographic information, route and purchasing power, and income level for the user community in a specific area. Based on the above-described analysis result, the marketing support system 200 can detect a target area and a target time that maximize a marketing effect. The advertisement information suitable for the characteristics of the user community information corresponding to the target region and the target time may be extracted and provided to the selected user terminal 100 according to the target region and the target time.

In addition, the marketing support system 200 generates real-time advertisement information based on the user community characteristics of the target region and the target time through the real-time advertisement generation unit 63 in step S107, (100) in real time. Here, the real-time advertisement information may be generated according to a request of an ad requestor.

Then, the marketing support system 200 confirms whether or not the function ends in step S109. If there is no input event for terminating the function, the marketing support system 200 may branch back to step S105 and perform the following process again.

In the above-described embodiment, the advertisement activity has been described as an example, but the marketing support system 200 according to the present invention can also support the sales activity. That is, in step S107, the marketing condition is checked, and a target time and a target area having user cluster information of characteristics capable of maximizing the sales activity according to the marketing conditions are detected. Then, It is possible to generate and provide the line information for the activity. Such copper information can be useful for business persons, mobile small business owners, and the like.

According to the above description, the marketing support method using the user community analysis of the present invention stores the cluster analysis information according to time and region, analyzes the route movement trend, the consumption pattern and the tendency of the user group satisfying the specific marketing condition , Large billboards, and digital signage information according to time zone, regional cluster analysis information, and the like. In addition, the advertisement information providing function of the present invention can support push-type advertisement support for a mobile device and a copper line information recommendation function for a mobile retailer.

Meanwhile, in the case of supporting the advertisement support function for each region according to the embodiment of the present invention described above, it can be implemented in the form of a program command which can be executed through various computer means and recorded in a computer readable recording medium. At this time, the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. On the other hand, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

The computer-readable recording medium includes a magnetic recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM and a DVD, a magnetic disk such as a floppy disk, A magneto-optical media, and a hardware device specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. The program instructions also include machine language code, such as those generated by the compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. The present invention is not limited to the above-described embodiments. That is, it is apparent to those skilled in the art that various embodiments based on the technical idea of the present invention are possible.

The present invention relates to a marketing support system and method using a user community analysis and a device supporting the same, and the present invention analyzes local clusters of population density and population tendency distribution by region and provides specialized advertisement information according to the analysis result So that a high advertising effect can be supported.

In addition, the present invention supports a specific campaign advertisement according to the regional cluster characteristics, thereby facilitating the achievement of the intended purpose of the campaign advertiser.

100: user terminal 200: marketing support system
210: Location information analysis device 220: Marketing support device
300: Network

Claims (14)

The method comprising the steps of: collecting location information of a plurality of user terminals and user information related to a user terminal; performing a user community analysis based on the collected location information and user information to generate a user population including at least one of population density and population distribution A location information analysis device for providing cluster information;
A marketing support device for extracting at least one of a target area corresponding to marketing conditions and a target time based on the user cluster information and generating and providing marketing information based on at least one of the target area and the target time;
Wherein the marketing support system comprises: The method according to claim 1,
The location information analysis apparatus
A location information collecting unit for collecting location information of the multi-user terminals and user information related to user terminals from a communication system to which a plurality of user terminals or a plurality of user terminals are connected;
A user community analyzer for analyzing the user information and the location information to generate user community information including at least one of a population density and a population distribution according to a region and a time;
Wherein the marketing support system comprises: 3. The apparatus of claim 2, wherein the location information collecting unit
Collecting user access information generated in real time for session and billing control of each user terminal from the communication system as the location information,
Wherein the user access information includes at least one of terminal identification information of a user terminal, base station identification information connected to the user terminal, cell identification information, and connection time. The method according to claim 1, wherein the marketing support device
Sex, and age, and extracts at least one of the target region and the target time based on at least one of gender and age based on the user community information. Support system. The method according to claim 1, wherein the marketing support device
Wherein the plurality of user terminals selected based on at least one of the target region and the target time extract and provide advertisements matching the user community information. A device communication unit for communicating with a plurality of user terminals through a communication network;
The user community information including at least one of a population density or a population distribution according to a region and a time, and the user community information related to the target region corresponding to the preset marketing conditions And a target time, and generates marketing information based on at least one of the target region and the target time;
Wherein the marketing support device comprises: 7. The apparatus of claim 6, wherein the device control unit
Sex, and age, and extracts at least one of the target region and the target time based on at least one of gender and age based on the user community information. Supported devices. 7. The apparatus of claim 6, wherein the device control unit
A method for filtering advertisement information matching based on user cluster information corresponding to at least one of a target region and a target time among a plurality of pieces of advertisement information and filtering the matching information based on at least one of a target region and a target time, And an advertisement filter unit for providing the advertisement information to the advertiser. 7. The apparatus of claim 6, wherein the device control unit
The marketing service requester generates real-time advertisement information based on user community information corresponding to at least one of the target region and the target time, and transmits the real-time advertisement information to a plurality of user terminals selected based on at least one of the target region and the target time And a real-time advertisement generating unit for supporting the real-time advertisement to support the real-time advertisement. Receiving a marketing condition of a marketing service requester;
Generating user community information including at least one of a population density or a population distribution according to a region and a time by cumulatively analyzing location information of the multiple user terminals and user information related to the user terminal;
Extracting at least one of a target area and a target time corresponding to the marketing condition from the user cluster information; And
And providing the marketing service requested by the marketing service requester based on at least one of the target area and the target time. 11. The method of claim 10, wherein generating the user community information comprises:
And analyzing a change in population density or population distribution over time based on the user community information to predict user community information in a predetermined time range. 11. The method of claim 10, wherein providing the marketing service comprises:
The method comprising the steps of: filtering advertisement information matching based on user community information corresponding to at least one of the target region and the target time among a plurality of pieces of advertisement information and selecting the filtered advertisement information based on at least one of the target region and the target time The method comprising the steps of: providing a plurality of user terminals with a plurality of user terminals; 11. The method of claim 10, wherein providing the marketing service comprises:
The method of claim 1, further comprising: generating real-time advertisement information based on user community information corresponding to at least one of the target region and the target time, The method comprising: transmitting a service request to a terminal; and transmitting the service to a terminal. A computer-readable recording medium storing a program for executing the method according to any one of claims 10 to 13.

Images