JP4059392B2 - Sales subsidy control method and apparatus and program for realizing the method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a sales subsidy control method for performing processing related to sales subsidies such as storefront advertisements and inventory management in conjunction with the usage situation of online communities and topics appearing in the community, and an apparatus for realizing this method, and Regarding the program.
[0002]
[Prior art]
Unlike ordinary media advertisements using broadcasts or street posters, advertisements at stores can appeal to consumers just before purchasing products. In other words, it is possible to expect a recency effect by encouraging consumers who have planted product images through media advertisements at the store. In particular, in department stores and supermarkets, the influence of the recency effect is very important because many consumers often come to the store without specifically deciding what to buy.
[0003]
Conventionally, POP advertisements have been the mainstream for storefront advertisements, but recently, an increasing number of stores use electronic media such as storefront displays. Store advertisements using electronic media can (1) greatly increase the amount of information posted on the poster, (2) centrally manage the displayed content via the network, and (3) posta store based on the location and time of the store. It has various features such that the contents can be automatically switched or changed (see Non-Patent Document 1, for example).
[0004]
By the way, in order to obtain a high recency effect in store advertisements, it is necessary to grasp what kind of products are popular in the world and to evoke purchase intentions of the products efficiently. One promising source of information is so-called word-of-mouth information in the online community. Since the online community is a place where an unspecified number of general consumers can freely exchange information, information related to trends and preference trends exchanged in this community is useful marketing information for companies (for example, (See Non-Patent Document 2.)
[0005]
[Non-Patent Document 1]
"Restoration of Street TV", Nikkei Electronics, September 23, 2002, No.831, pp.59-66
[Non-Patent Document 2]
Naoto Ishikawa, Community Strategy Study Group, “Internet Community Strategy”, Softbank Publishing Co., Ltd., February 26, 2001, pp.85-86.
[0006]
[Problems to be solved by the invention]
However, it is difficult for companies to collect word-of-mouth information in real time from a community operated by a non-profit organization, for example. On the other hand, real-time collection of word-of-mouth information is not so difficult if it is from a community that is directly operated by a company that manages the store or that is outsourced. However, since a community with a corporate color tends not to actively exchange information, it is difficult to obtain useful information, and as a result, human resources must be relied upon.
[0007]
A community is not only a place to collect information but also a place to send information. Considering the recency effect in store advertisements, if the information on the product is promoted by other media advertisements and then distributed using the community, a higher recency effect can be expected. However, it is difficult to automatically carry out advertisement using a community without giving a corporate color.
[0008]
  This invention has been made by paying attention to the above circumstances, and its first object is toThe degree of bustle andIt is to provide a sales promotion control method that enables accurate and timely sales assistance such as advertisement and inventory management in accordance with the content of the topic, and an apparatus and program for realizing this method.
[0009]
Also, a second object of the present invention is to provide a sales promotion control method that enables accurate and timely sales assistance through advertisements and information provision according to the inventory status, and an apparatus and program for realizing this method. That is.
[0010]
[Means for Solving the Problems]
  In order to achieve the first object, the first invention provides a community management server that manages a community having a chat or bulletin board accessible to an unspecified number of users, a community agent device, an advertisement media management device, In a system configured to be selectively connectable via a communication network, information exchanged by the community from the community management server is collected by the community agent device, and on the community based on the collected information. Extract the topics that appear and calculate the level of vigor. At the same time, based on the information collected above,Number of speakers in the most recent timeAnd the number of remarksWhenFrom the above, the degree of bustle of the community is calculated. Then, when the calculated degree of buzz exceeds the second standard and the calculated degree of liveliness of the topic exceeds the first standard, information representing the topic is stored in the advertising media management device. The advertising content corresponding to the notified topic is selected by the advertising media management device and displayed on the terminal device of the store.
[0011]
  Therefore, according to 1st invention, the topic which appears in a community is extracted automatically, Furthermore, the advertising content according to the topic with high vitality among this extracted topic is selected, and it displays at a shop. For this reason, in stores, advertisements for products or services related to trendy topics in the community will be displayed in a timely manner, thereby further enhancing the recency effect of advertisements and effectively increasing consumers' willingness to purchase It can be aroused.
Moreover, only when the degree of community buzz exceeds the second standard and the degree of liveliness of the topic exceeds the first standard, information representing the topic is notified to the advertising media management device. In-store advertisements for products or services are performed according to the topics obtained when the community is busy. For this reason, it becomes possible to realize a more accurate storefront advertisement.
[0012]
  In order to achieve the first object, the second invention provides a community management server for operating a community having a chat or bulletin board accessible to an unspecified number of users, a community agent device, an inventory management device, In a system configured to be selectively connectable via a communication network, information exchanged by the community from the community management server is collected by the community agent device, and on the community based on the collected information. Extract the topics that appear and calculate the level of vigor. At the same time, based on the information collected above,Number of speakers in the most recent timeAnd the number of remarksWhenFrom the above, the degree of bustle of the community is calculated. When the calculated degree of community buzzing exceeds a preset second standard, and the calculated vitality of the topic exceeds a preset first standard, the topic Is sent to the inventory management apparatus so as to perform ordering processing of goods or services related to the topic.
[0013]
  Therefore, according to the second aspect of the present invention, a lively topic that appears in the community is notified from the community agent device to the inventory management device, and the inventory management device performs an ordering process for goods or services related to the notified topic. Is called. For this reason, the inventory management device automatically and accurately performs timely processing of products or services related to trendy topics in the community. It becomes possible to prepare enough.
In addition, information representing the topic is notified to the inventory management apparatus only when the degree of community buzz exceeds the second standard and the degree of liveliness of the topic exceeds the first standard, Order processing for products or services related to the topic is performed. For this reason, it is possible to realize a more accurate ordering process.
[0015]
  On the other hand, in order to achieve the second object, the third inventionProvide a chat or bulletin board that can be accessed by an unspecified number of usersIn a system configured such that a community management server that manages a community, a community agent device, and an inventory management device can be selectively connected via a communication network, each product or service to be managed by the inventory management deviceBy determining whether there is excess inventory for eachA product or service that needs to be preferentially sold is specified, and information representing the specified product or service is notified to the community agent device. The community agent device collects information exchanged in the community from the community management server, extracts topics related to the specific product or service notified from the inventory management device based on this information, and Calculate the degree. Then, when it is determined that the calculated degree of liveliness of the topic has reached the preset first standard, remark information related to the specific product or service is created, and this created Transmit the remark information to the community management serverthe aboveIt is intended to be posted on the community.
[0016]
Therefore, according to the third invention, according to the inventory status of the goods or services, the goods or services that need to be preferentially sold due to the use of a large amount of inventory are identified, and the products or services related to the identified goods or services are identified. The topic is automatically remarked on the community. That is, information is provided to the community according to the product or service that needs to be preferentially sold. For this reason, it is possible to activate a topic related to a product or service to be preferentially sold in the community, and as a result, it is possible to link to sales promotion of the product or service.
In addition, in the third invention, remarks related to the specified product or service are made only when a related topic appears on the community with a certain level of vitality. For this reason, it is possible to prevent the remarks related to the above identified goods or services from suddenly appearing on the community, thereby enabling the sales subsidy using the community while maintaining the naturalness of the community. Can do.
[0017]
The third aspect of the invention further calculates the degree of community buzz based on the collected information, the calculated degree of buzz exceeds a preset second standard, and the calculated topic When the degree of liveliness exceeds the first standard, the remark information related to the specific product or service is created.
With this configuration, when it is determined that there is no unnaturalness in speaking to the community and the extracted topic is topical, it is related to the notified product or service. Remarks about the topic to be generated are generated and posted to the community. Therefore, it is possible to make a statement for reducing inventory so that there is no unnaturalness on the community.
[0018]
  In order to achieve the second object, the fourth invention providesIn addition to the third invention,Inventory management deviceIn addition, the advertising media management device can be connected to a terminal device installed at the store via a communication network. AndEach product or service to be managed by the inventory management deviceBy determining whether there is excess inventory for eachA product or service that needs to be preferentially sold is specified, and information representing the specified product or service is notified to the advertising media management device. The advertising media management device selects advertising content corresponding to the product or service based on the notified information indicating the specific product or service, and transmits the selected advertising content to the terminal device of the store. It is intended to be displayed.
[0019]
Therefore, according to the fourth invention, according to the stock status of the goods or services, the goods or services that need to be preferentially sold due to the use of a large amount of inventory are identified, and the specified goods or services are supported. Advertisement to be displayed at the store. In other words, an optimal storefront advertisement is automatically performed according to the stock status of goods or services. For this reason, it becomes possible to promote the sale of goods or services that need to be preferentially sold due to the use of a large amount of inventory, for example, to effectively reduce excess inventory.
[0020]
DETAILED DESCRIPTION OF THE INVENTION
An embodiment of the present invention will be described below with reference to the drawings.
FIG. 1 is a schematic configuration diagram of a system for realizing an embodiment of a sales assistance control method according to the present invention.
In this system, a community agent system CA is connected to servers COM1 and COM2 that operate a plurality of different communities via, for example, a first communication network NW1 made of the Internet and an inter-network connection device NWC made of a switch or a router. Connectable. In addition, the community agent system CA includes an electronic storefront advertising media system (via a network communication device NWC and a second communication network NW2 including a LAN (Local Area Network) or a WAN (Wide Area Network). A Recency Media System) RM and a POS (Point Of Sales) System PS can be connected to each other. Further, the recency media system RM can be connected to a plurality of store terminals TM1 and TM2 installed in different stores via the second communication network NW2.
[0021]
FIG. 2 is a block diagram showing a more detailed configuration of the system shown in FIG.
The community management servers COM1 and COM2 are community servers operated by different non-profit organizations (NPOs), for example, and both include a chat or bulletin board that can be accessed by an unspecified number of users. CC1 and CC2 are communication control units for connecting the community management servers COM1 and COM2 to the first communication network NW1, respectively.
[0022]
The community agent system CA includes a text processing unit 11, a liveness determination unit 12, a topic determination unit 13, and a speech generation unit 14 as functions related to the present invention, and a topic table used by the topic determination unit 13. 15 and a statement table 16 used by the statement generation unit 14.
[0023]
The text processing unit 11 accesses the community management servers COM1 and COM2, and acquires HTML text data described in a chat or bulletin board. Then, necessary information is extracted from the acquired text data by tag analysis. This process can be handled by an existing technology called wrapper (ex.http: //cheops.cis.upenn.edu/W4F/), for example. Further, the text processing unit 11 performs morphological analysis on the extracted information on the natural language sentence. Data obtained by this morphological analysis processing is called analyzed text.
[0024]
The liveness determination unit 12 calculates the current liveliness (liveness) of the community based on the analyzed text obtained by the text processing unit 11. This vitality is calculated, for example, by the product of the number of participants per unit time and the number of utterances. In addition, as a method for calculating the vitality, a product of the number of independent words per unit time, the number of participants, and the number of utterances may be obtained. The vitality determination unit 12 compares the calculated vitality with a preset threshold value. Then, by this comparison, it is determined whether or not the community is active enough to use the information for controlling the storefront advertisement.
[0025]
The topic determination unit 13 extracts topics from the analyzed text obtained by the text processing unit 11. Then, the extracted topic, the topic word stored in the topic table 15 and its related word are matched, and the matched word and related word within the latest predetermined period are detected as matching words. Then, a topic including this matching word is extracted as a matching topic. Further, the topic determination unit 13 calculates the topic level, that is, the degree of liveliness of the topic, based on the appearance frequency and utterance time of the matching word, the weight of the corresponding related word stored in the topic table 15, and the like.
[0026]
The speech generation unit 14 determines whether or not the vitality level of the relevant topic related to the specific product or service extracted by the topic determination unit 13 exceeds a preset threshold value. The remark information related to the specific product or service is generated. The speech information is generated based on link information between various topics and related words stored in the speech table 16. Then, the generated remark information is sent to the community management servers COM1 and COM2 and posted in the community.
[0027]
The recency media system RM generally controls the display of advertisement content on each of the plurality of store terminals TM1 and TM2, and includes a content distribution unit 21 and a schedule management unit 22. CC6 is a communication control unit for connecting the recency media system RM to the second communication network NW2.
[0028]
The content distribution unit 21 has a correspondence table between topics and advertising content. Then, when a topic whose degree of liveliness is greater than or equal to a threshold value is notified from the community agent system CA, the distribution schedule of the advertisement content is reconfigured based on the notified topic and the stored information in the correspondence table. .
[0029]
The content distribution unit 22 reads the advertising content from a content storage unit (not shown) according to the distribution schedule reconfigured by the content distribution unit 21 and transmits it to the store terminals TM1 and TM2.
[0030]
The POS system PS comprehensively controls inventory management at each store, and includes an inventory management unit 31 and an order management unit 32. The CC 4 is a communication control unit for connecting the POS system PS and the second communication network NW2.
[0031]
When a topic whose degree of liveliness is greater than or equal to a threshold is notified from the community agent system CA, the inventory management unit 31 confirms the number of products or services related to the notified topic, and this inventory number Whether or not to place an order for the related product or service is determined based on the liveliness of the notified topic. When it is necessary to place an order, an instruction is given to the order management unit 32. When the order management unit 32 is instructed to place an order for a product or service from the inventory management unit 31, the order management unit 32 executes an ordering process for the instructed product or service.
[0032]
The inventory management unit 31 confirms the number of products or services to be handled and determines whether there is a product or service to be preferentially ordered for reasons such as excessive inventory. If there is a product or service to be preferentially sold, the fact is notified to the community agent system CA.
[0033]
Each store terminal TM1, TM2 is installed in each chained store such as a supermarket or a convenience store, for example, and includes a register 41 and a content display unit 42. Among these, the content display unit 42 displays the advertisement content distributed from the content distribution unit 22 of the recency media system RM. CC4 is a communication control unit for connecting the store terminals TM1 and TM2 to the second communication network NW2.
[0034]
Next, a sales assistance control method using the system configured as described above will be described together with the operation of each part of the system.
[0035]
(1) Store advertisement control according to the liveliness and topic of the community
FIG. 3 is a flowchart showing control procedures and control contents of the community agent system CA, the recency media system RM, and the store terminals TM1 and TM2 that execute this control.
[0036]
The community agent system CA periodically accesses each of the community management servers COM1 and COM2, and acquires HTML text data described on a chat or bulletin board. In step 3a, the text processing unit 11 performs tag analysis on the acquired text data to extract necessary information. This process can be handled by an existing technology called wrapper (ex.http: //cheops.cis.upenn.edu/W4F/), for example. Further, the text processing unit 11 performs morphological analysis on the extracted information on the natural language sentence.
[0037]
For example, if the text data indicated by I1 in FIG. 4 is described in the chat of the community management server COM1, the date, time, speaker, number of independent words, and independent words (part of speech) for each natural language sentence by the above text analysis. Is analyzed, thereby obtaining an analyzed text as shown by I2 in FIG.
[0038]
Next, the community agent system CA moves to Step 3b, and the liveness determination unit 12 calculates the liveliness of the community from the analyzed text obtained by the text analysis process. This vitality is calculated as the product of the number of participants in the last 10 minutes and the number of utterances. For example, for the analyzed text indicated by I2 in FIG. 4, since the number of participants is 2 and the number of utterances is 12, the liveliness is 2 × 12 = 24. FIG. 5 shows an example of the calculation. As a method for calculating the liveliness, a product of the number of independent words, the number of participants, and the number of utterances in a recent predetermined time may be calculated.
[0039]
When the vitality is calculated, the vitality determination unit 12 subsequently proceeds to step 3c where the calculated vitality is compared with a threshold value. Then, based on the comparison result, it is determined whether or not the community of the community management server COM1 is so active that the information can be used for controlling the storefront advertisement. For example, if the threshold value is 20, the calculated vitality = 24 is equal to or greater than the threshold value. When the calculated vitality is less than the threshold value, it is determined that there is no vitality, and after a predetermined time, the process returns to the text processing 3a.
[0040]
Next, the community agent system CA moves to step 3d, and the topic determination unit 13 extracts topics from the analyzed text. The topic extraction is performed by comparing the independent word group of the analyzed text with the related word group of the storefront advertisement content among the related word groups described in the topic table 15, and matched within an arbitrary time. A related word is extracted as a matching word, and a topic including the related word is extracted as a matching topic. In addition, if a related word stored in the topic table 15 is given a degree of association with a storefront advertisement content, a weight, an extraction priority order, and the like, when a plurality of related words are extracted, It is possible to extract a related word having a higher degree of relation as a matching word.
[0041]
When the extraction of the matching word and the matching topic is completed, the topic determining unit 13 proceeds to step 3e, where the degree of liveliness of the matching word and the matching topic, that is, the topic level is calculated. Topic level is an index that indicates how much remarks have been made about related words. The greater the weight assigned to related words, the more remarks that have been made, or the more recent the remarks are made. The higher the topic level.
[0042]
Therefore, based on the appearance frequency of the matching word, the utterance time, the weight of the related word stored in the topic table 15, etc., the sum of (appearance time of the matching word−collection start time), (weight of the matching related word) Or the total of topic weight × (weight of matched related word). For example, in the case of calculating the topic level based on the analyzed text I2 shown in FIG. 6, the topic level of “beer” is (16: 33: 51−16: 25: 00) + (16: 33: 40−16: 25: 00) + (16: 32: 45−16: 25: 00) = 25.3 minutes. Similarly, the topic level is calculated using any of the above formulas for other matching words such as “nabe” and “sake”.
[0043]
When the topic level of each matching word is calculated, the topic determination unit 13 proceeds to step 3f. In step 3f, by comparing the calculated topic level with a threshold value, it is determined whether or not each matching word has enough topicality to be used for controlling the storefront advertisement.
[0044]
For example, if the threshold value = 20 minutes, the topic level of “beer” is 25.3 minutes, which exceeds the threshold value, and therefore, “beer” is determined to be appropriate as a topic. When an appropriate topic group is detected, the community agent system CA transmits an advertisement distribution instruction including the detected matching word group and the topic level to the recency media system RM. When the calculated topic level is equal to or less than the threshold value, it is determined that there is not enough topicality to be reflected in the storefront advertisement, and after a predetermined time, the process returns to the text processing 3a.
[0045]
The recency media system RM proceeds to step 3g when the advertisement distribution instruction is received from the community agent system CA, and the schedule management unit 22 determines the matching word group included in the notified advertisement distribution instruction and its topic level. Reconfigure the delivery schedule.
[0046]
For example, when the advertising content scheduled to be distributed in the current time zone and the subsequent time zone is related to “bread” and “confectionery”, the notified matched words are “beer” and “sake” and “beer” ”Is high, the schedule management unit 22 changes the advertising content to be notified in the current time zone from“ bread ”to“ beer ”, and the advertising content scheduled to be delivered in the subsequent time zone. Change from “confectionery” to “sake”. The advertising content related to “beer” and the advertising content related to “Japanese sake” are selectively read out from a table representing the correspondence between topics and content (not shown).
When the reconfiguration of the distribution schedule is completed, the schedule management unit 22 issues a distribution interruption to the content distribution unit 21.
[0047]
In step 3h, the content distribution unit 21 reads out the advertisement content from a content database (not shown), for example, according to the time zone according to the schedule reconfigured by the schedule management unit 22, and stores the read advertisement content in each store terminal TM1, Deliver to TM2.
[0048]
In each store terminal TM1, TM2, in step 3i, the content display unit 42 receives and temporarily stores the advertising content distributed from the content distribution unit 21 of the recency media system RM. Then, the advertisement content is selectively read according to the posting time of the built-in clock and displayed on the electronic display device.
[0049]
(2) Inventory control according to community vitality and topic
FIG. 7 is a flowchart showing control procedures and control contents of the community agent system CA and the POS system PS that execute this control.
[0050]
The community agent system CA periodically accesses each of the community management servers COM1 and COM2, and acquires HTML text data described on a chat or bulletin board. In step 7a, the text processing unit 11 extracts necessary information from the acquired text data by tag analysis. This process can be handled by an existing technology called wrapper (ex.http: //cheops.cis.upenn.edu/W4F/), for example. Further, the text processing unit 11 performs morphological analysis on the extracted information on the natural language sentence. This processing can be performed in the same manner as shown in FIG. 4, for example.
[0051]
Next, the community agent system CA moves to Step 7b, and the liveness determination unit 12 calculates the liveliness of the community from the analyzed text obtained by the text analysis process. Similar to the case shown in FIG. 5, the vitality is also calculated as the product of the number of participants and the number of utterances in the last 10 minutes, for example.
[0052]
When the vitality is calculated, the vitality determination unit 12 subsequently proceeds to step 7c, where the calculated vitality is compared with a threshold value. Then, based on the comparison result, it is determined whether or not the community of the community management server COM1 is active enough to use the information for inventory control. For example, if the threshold value is 23, the vitality level calculated in FIG. 5 is equal to or greater than the threshold value, and therefore, it is determined that the community is active enough to be used for inventory control. When the calculated vitality is less than the threshold value, it is determined that there is no vitality, and after a predetermined time, the process returns to the text processing 7a.
[0053]
Next, the community agent system CA moves to step 7d, and the topic determination unit 13 extracts topics from the analyzed text. This topic extraction is performed by comparing the independent word group of the analyzed text with the related word group of products or services that are stock-managed by the POS system PS among the related word groups described in the topic table 15. A related word matched within an arbitrary time is extracted as a matching word, and a topic including the related word is extracted as a matching topic.
[0054]
A plurality of related terms are extracted by assigning to the related terms stored in the topic table 15 a degree of association with a product or service that is being managed, weight, extraction priority, etc. In this case, it is possible to extract a related word having a higher degree of association with the product or service as a matching word.
[0055]
When the extraction of the matching word and the matching topic ends, the topic determination unit 13 proceeds to step 7e, where the degree of liveliness of the matching word and the matching topic, that is, the topic level is calculated. The topic level is calculated as, for example, the sum of (appearance time of matching word−collection start time) as in the case shown in FIG. For example, if the topic level is calculated based on the analyzed text I2, the topic level of “beer” is (16: 33: 51−16: 25: 00) + (16: 33: 40− 16:25:00) + (16: 32: 45-16: 25: 00) = 25.3 minutes. Similarly, the topic level is calculated using any of the above formulas for other matching words such as “nabe” and “sake”.
[0056]
When the topic level of each matching word is calculated, the topic determining unit 13 proceeds to step 7f. In step 7f, by comparing the calculated topic level with a threshold value, it is determined whether each matching word has enough topicality to be used for inventory control.
[0057]
For example, if the threshold value is 25 minutes, the topic level of “beer” is 25.3 minutes, which exceeds the threshold value, and therefore “beer” is determined to be appropriate as a topic. When an appropriate topic group is detected, the community agent system CA transmits an inventory management instruction including the detected matching word group and its topic level to the POS system PS. If the calculated topic level is equal to or less than the threshold value, it is determined that there is not enough topicality to be reflected in the inventory adjustment, and after a predetermined time, the process returns to the text processing 7a.
[0058]
When an inventory management instruction arrives from the community agent CA, the POS system PS proceeds to step 7g, and the inventory management unit 31 executes an inventory survey of products or services related to the matching word group included in the inventory management instruction. . Then, the stock quantity of the product or service found by this investigation is compared with a threshold value in step 7h. At this time, the threshold value is corrected based on the topicality of the matching word group included in the inventory management instruction. As a result of the comparison, if the inventory quantity does not satisfy the threshold value, it is determined that the inventory is insufficient, and an order instruction for the product or service is given to the order management unit 32. The order management unit 32 executes order processing for the quantity instructed for the product or service in accordance with the order instruction. As a result of the comparison, if the inventory quantity is equal to or greater than the threshold value, it is determined that there is sufficient inventory, and the process is terminated without performing the ordering process.
[0059]
(3) Comment control to the community according to stock status
FIG. 8 is a flowchart showing control procedures and control contents of the POS system PS and the community agent system CA that execute this control.
[0060]
In the POS system PS, the inventory management unit 31 periodically checks the inventory of each product or service handled in step 8a. Then, based on the result of the inventory survey, it is determined whether or not there is excess inventory in step 8b. If there is a product or service determined to be excess inventory, the identification information (ID) of this product or service and Notification information including the priority is notified to the community agent system CA.
[0061]
When the notification of the excess inventory comes from the POS system PS, the community agent system CA executes the speech control to the community as follows. That is, first, the community management servers COM1 and COM2 are accessed to acquire HTML text data described on a chat or bulletin board. In step 8c, the text processing unit 11 extracts necessary information from the acquired text data by tag analysis. This process can be handled by an existing technology called wrapper (ex.http: //cheops.cis.upenn.edu/W4F/), for example. Further, the text processing unit 11 performs morphological analysis on the extracted information on the natural language sentence. This processing can be performed in the same manner as shown in FIG. 4, for example.
[0062]
Next, the community agent system CA moves to Step 8d, and the liveness determination unit 12 calculates the liveliness of the community from the analyzed text obtained by the text analysis process. The vitality is also calculated as the product of the number of participants and the number of utterances in the last 10 minutes, as in the case shown in FIG.
[0063]
When the vitality is calculated, the vitality determination unit 12 subsequently proceeds to step 8e, where the calculated vitality is compared with a threshold value. Then, based on the comparison result, it is determined whether or not the community of the community management servers COM1 and COM2 has a level of activity that does not cause unnaturalness in making a statement. For example, if the threshold value is 15, the vitality calculated in FIG. 5 is equal to or greater than the threshold value, and therefore the community has a degree of vitality without any unnaturalness when speaking. Determined. If the calculated vitality is less than the threshold value, it is determined that there is no vitality, and the control is terminated.
[0064]
Next, the community agent system CA moves to step 8f, and the topic determination unit 13 extracts topics from the analyzed text. In this topic extraction, the independent word group of the analyzed text is compared with the related word group related to the product or service ID notified from the POS system PS among the related word groups described in the topic table 15. The related words (matching words) matched within an arbitrary time and the topics including the related words (matching topics) are extracted.
[0065]
A plurality of related terms are extracted by assigning to the related terms stored in the topic table 15 a degree of association with a product or service that is being managed, weight, extraction priority, etc. In this case, it is possible to extract a related word having a higher degree of association with the product or service as a matching word.
[0066]
When the extraction of the matching word and the matching topic ends, the topic determination unit 13 proceeds to step 8g, where the degree of liveliness of the matching word and the matching topic, that is, the topic level is calculated. The topic level is calculated as, for example, the sum of (appearance time of matching word−collection start time) as in the case shown in FIG. For example, if the topic level is calculated based on the analyzed text I2, the topic level of “beer” is (16: 33: 51−16: 25: 00) + (16: 33: 40− 16:25:00) + (16: 32: 45-16: 25: 00) = 25.3 minutes. Similarly, the topic level is calculated using any of the above formulas for other matching words such as “nabe” and “sake”.
[0067]
When the topic level of each matching word is calculated, the topic determination unit 13 proceeds to step 8h. Then, in this step 8h, by comparing the calculated topic level with a threshold value, it is determined whether or not each matching word has a frequency that is not unnatural in speaking to the community. To do. For example, if the threshold value = 15 minutes, the topic level of “beer” is 25.3 minutes, which exceeds the threshold value, and therefore “beer” is determined to be appropriate as a topic.
[0068]
When an appropriate topic group is detected in this way, the community agent system CA proceeds to step 8i, and the message generation unit 14 creates a message message. For example, a topic having the highest topic level is selected from the topic group, and a speech template that can be used for speech of the selected topic is selectively read from the speech table 16. Then, a message message is created by embedding a related word related to the topic in the read message template, accessed to the community management servers COM1 and COM2, and the created message message is written in a chat or bulletin board. .
[0069]
FIG. 9 shows a specific example of the processing for creating a message message. When “beer” is extracted as a related word of a topic having a high topic level from the community, “I want to drink beer” Or “Speaking of hot pot is a beer” as a message.
[0070]
If the calculated topic level is less than or equal to the threshold value, it is determined that there is no frequency that does not cause unnaturalness in speaking to the community, and the process is terminated without speaking.
[0071]
(4) In-store advertising control according to inventory status
FIG. 10 is a flowchart showing control procedures and control contents of the POS system PS and the community agent system CA that execute this control.
[0072]
In step POS, the POS system PS periodically checks the inventory of each product or service handled by the inventory management unit 31 as a management target. Then, based on the result of the inventory survey, it is determined whether or not there is excess inventory in step 10b. If there is a product or service determined to be excess inventory, the identification information (ID) of the product or service and Notification information including the priority is notified to the recency media system RM together with the advertisement distribution instruction. If it is determined in step 10b that there is no excess inventory, the inventory survey in step 10a is returned without transmitting the advertisement distribution instruction.
[0073]
When receiving the advertisement distribution instruction from the POS system PS, the recency media system RM proceeds to step 10c, and the distribution schedule based on the ID and priority of the product or service notified by the schedule management unit 22 together with the advertisement distribution instruction. Reconfigure.
[0074]
For example, if “beer” and “sake” are designated as overstock items and “beer” has a high priority, the advertising content is changed to the advertising content related to “beer” to be notified at the current time zone. In addition, the advertising content scheduled to be notified in the subsequent time zone is changed to advertising content related to “sake”. The advertising content related to “beer” and the advertising content related to “Japanese sake” are selectively read from a table representing a correspondence relationship between a product or service ID (not shown) and the advertising content.
When the reconfiguration of the distribution schedule is completed, the schedule management unit 22 issues a distribution interruption to the content distribution unit 21.
[0075]
In step 10d, the content distribution unit 21 reads out the advertising content from a content database (not shown), for example, according to the time period according to the schedule reconfigured by the schedule management unit 22, and stores the read advertising content in each store terminal TM1, Deliver to TM2.
[0076]
In each of the store terminals TM1 and TM2, in step 10e, the content display unit 42 receives and temporarily accumulates the advertisement content distributed from the content distribution unit 21 of the recency media system RM. Then, the received advertisement content is selectively read according to the posting time of the built-in clock and displayed on the electronic display device.
[0077]
As described above, in this embodiment, in the community agent system CA, the vitality of the community, the appearing topic and the degree of the vitality are obtained based on the text data collected from the community operation servers COM1 and COM2, and the storefront advertisement is obtained. When it is determined that the community is vibrant enough to be used for the control, and the extracted topic is topical, an advertisement distribution instruction is notified to the recency media system RM. Then, in the recency media system RM, advertisement contents of products or services related to the extracted topic are transmitted to the store terminals TM1 and TM2 for display.
[0078]
Therefore, it is possible to automatically display advertisement contents of products or services related to matters that are a topic in the community on the store terminals TM1 and TM2. For this reason, it is possible to display storefront advertisements for products or services related to trendy topics in the community in a timely manner, thereby further enhancing the advertisement's recency effect and effectively encouraging consumers to purchase. It becomes possible.
[0079]
Also, in this embodiment, when it is determined that the community is vibrant enough to be used for inventory management and the topic extracted from the community is topical, the community agent system CA sends a POS system PS to the product or service. Direct the order. In the POS system PS, ordering processing for the instructed product or service is performed.
[0080]
Therefore, it becomes possible to automatically perform ordering processing for products or services related to matters that are discussed in the community. For this reason, it is possible to accurately and timely process the ordering of goods or services related to trendy topics in the community, which makes it possible to secure in advance sufficient inventory of goods or services that are likely to sell. Become.
[0081]
Furthermore, in this embodiment, in the POS system PS, the presence / absence of excess inventory is determined, and when there is a product or service that becomes excess inventory, the fact is notified to the community agent system CA. Then, in the community agent system CA, a topic related to the notified product or service is extracted from the community, and there is a degree of unnaturalness in speaking to the community, and the extracted topic When it is determined that there is a topicality, a comment related to the topic related to the notified product or service is generated and posted to the community.
[0082]
Therefore, in response to the stock status of the product or service, a speech about a topic related to the overstocked product or service is automatically made on the community. For this reason, it is possible to activate topics related to products or services that are overstocked in the community, and as a result, it is possible to link to sales promotion of the products or services.
[0083]
Furthermore, in this embodiment, the recency media system RM is notified of information related to goods or services determined as excess inventory in the POS system PS. In the recency media system RM, the advertisement content related to the notified product or service is selected and displayed on the store terminals TM1 and TM2.
[0084]
Therefore, according to the stock status of the product or service, the advertising content related to the product or service that is in excess stock is automatically displayed in the store. For this reason, it is possible to accurately and timely carry out over-the-counter advertisements for products or services that are in excess stock without relying on the judgment of the inventory manager or the seller at each store, thereby effectively reducing excess inventory. It becomes possible.
[0085]
The present invention is not limited to the above embodiment. For example, the community agent system CA may be connected to a second communication network NW2 configured by a LAN or WAN as shown in FIG. 11, and the community management server COM2 may be connected to the LAN or WAN as shown in FIG. You may comprise so that it may connect to the 2nd communication network NW2 which consists of. Further, as shown in FIG. 13, the store terminal TM1 may be configured to be connected to a first communication network NW1 including the Internet. In short, the community agent system, the community management server, the POS system, the recency media system, and the store terminal may be connected to each other via any communication network, and their topology is not limited.
[0086]
Moreover, the topic level for each region may be obtained for each topic extracted from the community management server, and store advertisements and inventory management control may be executed for each corresponding region based on the topic level for each region. In this way, it is possible to carry out optimum store advertisement and inventory management for each region.
[0087]
Furthermore, in the above-described embodiment, the case where the topic on the community extracted in the community agent system CA is used for store advertisement and inventory management has been described as an example. However, for example, product marketing, planning and development, personnel dispatch and movement, etc. It may also be used for operations related to sales, such as financial investments and transactions such as stocks and foreign exchange.
[0088]
In addition, the configuration of each of the community agent, the inventory management device, and the advertising media management device, its control procedure and control content, the community vitality calculation method and topic extraction and topic degree calculation method, the type of advertisement content and its content community These types can be variously modified and implemented without departing from the gist of the present invention.
[0089]
【The invention's effect】
  As described in detail above, in the first invention, a community management server that manages a community having a chat or bulletin board that can be accessed by an unspecified number of users, a community agent device, and an advertisement media management device are provided in a communication network. In the system configured to be selectively connectable through the community management server, information exchanged by the community from the community management server is collected by the community agent device, and topics appearing in the community based on the collected information are collected. Extract and calculate the degree of vitality. At the same time, based on the collected information,Number of speakers in the most recent timeAnd the number of remarksWhenFrom the above, the degree of bustle of the community is calculated. Then, when the calculated degree of buzz exceeds the second standard and the calculated degree of liveliness of the topic exceeds the first standard, information representing the topic is stored in the advertising media management device. The advertising content corresponding to the notified topic is selected by the advertising media management device and displayed on the terminal device of the store.
[0090]
  In the second invention,The calculated degree of community bustle exceeds the preset second standard, and the aboveWhen the calculated degree of liveliness of a topic exceeds a preset first standard, information representing the topic is notified to the inventory management device, and ordering processing of products or services related to the topic is performed. I try to do it.
[0091]
  Therefore, according to the first and second inventions,The degree of bustle andIt is possible to provide a sales promotion control method and a device and a program for realizing the sales promotion control method, which enable accurate and timely sales promotion such as advertisement and inventory management according to the content of the topic.
[0092]
  On the other hand, in the third invention,In a system configured such that a community management server that manages a community having a chat or bulletin board that can be accessed by an unspecified number of users, a community agent device, and an inventory management device can be selectively connected via a communication network ,the aboveInventory management deviceByEach managed product or serviceBy determining whether there is excess inventory for eachA product or service that needs to be preferentially sold is specified, and information representing the specified product or service is notified to the community agent device. In the community agent device, information exchanged in the community is collected from the community management server, and a topic related to a specific product or service notified from the inventory management device is extracted based on this information, and the liveliness is extracted. The degree of is calculated. Then, when it is determined that the calculated degree of liveliness of the topic has reached the preset first standard, remark information related to the specific product or service is created, and this created Transmit the remark information to the community management serverthe aboveI try to make it appear on the community.
[0093]
  In the fourth invention,In addition to the third aspect of the invention, an advertisement media management device can be connected to a stock management device and a terminal device installed in a store via a communication network. AndThe inventory management device identifies a product or service that needs to be preferentially sold, and notifies the advertising media management device of information representing the identified product or service. The advertising media management device selects advertising content corresponding to the product or service based on the notified information indicating the specific product or service, and transmits the selected advertising content to the terminal device of the store. It is made to display.
[0094]
Therefore, according to the third and fourth aspects of the invention, there is provided a sales promotion control method and a device and a program for realizing this method, which enable accurate and timely sales assistance by advertisement and information provision according to the inventory status. Can be provided.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram of a network system for implementing a sales promotion control method according to an embodiment of the present invention.
FIG. 2 is a block diagram showing a specific configuration of the network system shown in FIG.
FIG. 3 is a flowchart showing the procedure and contents of storefront advertisement control according to the liveliness and topic of the community, which is executed in the network system shown in FIG. 2;
FIG. 4 is a diagram for explaining an example of text processing in the control processing shown in FIG. 3;
FIG. 5 is a view for explaining an example of a liveness determination process in the control process shown in FIG. 3;
6 is a diagram for explaining an example of a topic determination process in the control process shown in FIG. 3;
7 is a flowchart showing the procedure and contents of inventory management control according to the liveliness and topic of a community, which is executed in the network system shown in FIG. 2;
FIG. 8 is a flowchart showing a procedure and contents of speech control to the community according to the inventory status, which is executed in the network system shown in FIG. 2;
FIG. 9 is a diagram for explaining an example of a statement generation process in the control process shown in FIG. 8;
FIG. 10 is a flowchart showing the procedure and contents of store advertisement control according to the inventory status, which is executed in the network system shown in FIG. 2;
FIG. 11 is a schematic configuration diagram of a network system for implementing a sales promotion control method according to another embodiment of the present invention.
FIG. 12 is a schematic configuration diagram of a network system for implementing a sales promotion control method according to another embodiment of the present invention.
FIG. 13 is a schematic configuration diagram of a network system for carrying out a sales promotion control method according to another embodiment of the present invention.
[Explanation of symbols]
COM1, COM2 ... Community operation server
PS ... POS system
TM1, TM2 ... Store terminals
CA ... Community Agent System
RM ... recency media system
NW1, NW2 ... Communication network
NWR: Network connection equipment
CC1 to CC6 ... Communication control unit
11 ... Text processing section
12 ... Lively judgment part
13 ... Topic Judgment Department
14 ... Statement generator
15 ... Topic table
16 ... Statement table
21 ... Content distribution department
22 ... Schedule management department
31 ... Inventory Management Department
32 ... Order Management Department
41 ... Register
42 ... Content display section

Claims (9)

A system in which a community management server that manages a community having a chat or bulletin board that can be accessed by an unspecified number of users, a community agent device, and an advertisement media management device can be selectively connected via a communication network A sales subsidy control method for executing processing for subsidizing sales of goods or services using
The community agent device collecting information exchanged in the community from the community management server;
In the community agent device, extracting a topic that appears on the community based on the collected information, and calculating a degree of vitality of the extracted topic;
In the community agent device, a step of determining whether or not the calculated degree of liveliness of the topic exceeds a preset first reference;
In the community agent apparatus, a step of calculating a degree of turnout of the community and a number and speak the number of the speaker in the recent predetermined time to the community on the basis of the collected information,
In the community agent device, a process of determining whether or not the calculated degree of buzz exceeds a preset second criterion;
In the community agent device, when the calculated degree of buzz exceeds a second reference and the calculated degree of liveliness of the topic exceeds a first reference, information representing the topic is The process of notifying the advertising media management device;
In the advertising media management device, a process of selecting advertising content corresponding to the topic based on the information representing the notified topic;
A sales promotion control method comprising: transmitting the selected advertisement content from the advertisement media management apparatus to a display device of a store and displaying the selected advertisement content. A system configured to selectively connect a community management server that manages a community having a chat or bulletin board accessible to an unspecified number of users, a community agent device, and an inventory management device via a communication network. A sales subsidy control method for executing processing for subsidizing the sale of goods or services,
In the inventory management apparatus, by determining whether there is excess inventory for each product or service to be managed, a process of specifying a product or service to be preferentially ordered;
A process of notifying the community agent device of information representing the specified product or service from the inventory management device;
The community agent device collecting information exchanged in the community from the community management server;
In the community agent device, based on the collected information, a topic related to a specific product or service notified from the inventory management device is extracted, and a degree of liveliness of the extracted topic is calculated. When,
In the community agent device, determining whether the calculated degree of liveliness of the topic has reached a preset first standard;
In the community agent device, when it is determined that the calculated degree of liveliness of the topic has reached a first standard, a process of creating remark information related to the specific product or service;
A sales subsidy control method, comprising: a step of transmitting the created remark information from the community agent device to the community management server to be posted on the community. A step of calculating a degree of turnout of the community and a number and speak the number of the speaker in the recent predetermined time to the community on the basis of the collected information,
A step of determining whether or not the calculated degree of bustle exceeds a preset second criterion,
In addition, the process of creating the remark information is performed when the calculated degree of buzz exceeds a second reference and the calculated degree of liveliness of the topic exceeds a first reference. 3. The sales subsidy control method according to claim 2, wherein the remark information related to the product or service is created. Utilizing a system configured to further connect an advertising media management device to the inventory management device via a communication network,
A process of notifying the advertising media management device from the inventory management device of information representing the specified product or service;
In the advertising media management device, based on information representing the notified product or service, a process of selecting advertising content corresponding to the product or service;
The sales promotion control method according to claim 2 , further comprising: transmitting the selected advertisement content from the advertisement media management apparatus to a display device of a store and displaying the selected advertisement content. A community agent server that operates a community having a chat or bulletin board accessible to an unspecified number of users, and a community agent device that can be connected to an advertising media management device via a communication network,
A collecting means for collecting information exchanged in a community from the community management server;
A first calculating means for extracting a topic appearing in the community based on the information collected by the collecting means, and calculating a degree of vitality of the extracted topic;
First determination means for determining whether the degree of liveliness of the topic calculated by the first calculation means exceeds a preset first reference;
A second calculation means for calculating a degree of turnout of the community and a number of speaker and speech times in recent predetermined time to the community on the basis of the information collected by said collecting means,
Second determination means for determining whether or not the degree of buzz calculated by the second calculation means exceeds a preset second reference;
It is determined by the second determination means that the calculated degree of buzz exceeds a second reference, and the calculated degree of buzz of the topic by the first determination means satisfies the first reference. An advertisement instructing means for notifying the advertising media management device of information representing the topic in order to display the advertising content corresponding to the topic on the display device of the store when it is determined that the topic is exceeded. A community agent device. A community agent server that operates a community having a chat or bulletin board that can be accessed by an unspecified number of users, and a community agent device that can be connected to a stock management device via a communication network,
A collecting means for collecting information exchanged in a community from the community management server;
A first calculating means for extracting a topic appearing in the community based on the information collected by the collecting means, and calculating a degree of vitality of the extracted topic;
First determination means for determining whether the degree of liveliness of the topic calculated by the first calculation means exceeds a preset first reference;
A second calculation means for calculating a degree of turnout of the community and a number of speaker and speech times in recent predetermined time to the community on the basis of the information collected by said collecting means,
Second determination means for determining whether or not the degree of buzz calculated by the second calculation means exceeds a preset second reference;
The degree of bustling calculated by the second determining means is determined to exceed a second reference, and the degree of liveliness of the topic calculated by the first determining means exceeds the first reference Inventory management instructing means for notifying the inventory management apparatus of information representing the topic in order to cause the inventory management apparatus to execute ordering processing of goods or services related to the topic when it is determined that Community agent device characterized by this. A community management server that operates a community with a chat or bulletin board that can be accessed by an unspecified number of users, and a product or service that you want to preferentially ask by determining whether there is excess inventory for each product or service to be managed A community agent device connectable via a communication network to an inventory management device having a function of specifying
First inventory information acquisition means for acquiring information on the specific product or service that needs to be preferentially sold from the inventory management device;
A collecting means for collecting information exchanged in a community from the community management server;
A topic related to a specific product or service represented by the information acquired by the first inventory information acquisition unit is extracted from the information collected by the collection unit, and the liveliness of the extracted topic is extracted. A calculating means for calculating the degree;
First determination means for determining whether or not the degree of liveliness of the topic calculated by the calculation means has reached a first reference set in advance;
Remark creation means for creating remark information related to the specific product or service when it is determined by the first determination means that the calculated degree of liveliness of the topic has reached a first standard; ,
A community agent device comprising: means for transmitting the comment information created by the comment creation means to the community management server and posting it on the community. A second calculation means for calculating a degree of turnout of the community and a number of speaker and speech times in recent predetermined time to the community on the basis of the information collected by said collecting means,
Second determination means for determining whether or not the degree of buzz calculated by the second calculation means exceeds a preset second reference;
Further comprising
The remark generation means determines that the degree of buzz calculated by the second determination means exceeds a second reference, and the degree of liveliness of the topic calculated by the first determination means The community agent device according to claim 7 , wherein, when it is determined that the value exceeds the first reference, speech information related to the specific product or service is created. A community management server that operates a community with a chat or bulletin board that can be accessed by an unspecified number of users, and a product or service that you want to preferentially ask by determining whether there is excess inventory for each product or service to be managed A program used in a community agent device that is connectable to a stock management device having a function of specifying a network via a communication network and executes control for sales support using a computer,
From the inventory management device, processing to obtain information on the specific product or service that needs to be preferentially sold;
A process of collecting information exchanged in the community from the community management server;
A process of extracting a topic related to a specific product or service represented by the acquired information from the collected information, and calculating a degree of liveliness of the extracted topic;
A process of determining whether or not the calculated degree of liveliness of the topic has reached a preset standard;
When it is determined that the calculated degree of liveliness of the topic has reached a standard, a process of creating remark information related to the specific product or service;
A program for causing the computer to execute a process of transmitting the created remark information to the community management server and posting it on the community.

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