KR102370370B1 - Apparatus and method for dynamically changing stat of product registered to shopping mall related to e-commerce, and system using said method - Google Patents

Abstract

One aspect of the present invention discloses an apparatus for dynamically changing the status of a product registered in a shopping mall in the e-commerce system according to the present invention. The device includes an event connector that obtains information about an event related to the product, and a rule engine that determines the status of the product by executing (state machine) for the event. Rule Engine), the state machine is modeled based on a state change rule (rule) and an action connector that executes an action corresponding thereto according to the state determined by the rule engine, wherein the event is generated from at least one of input data and statistical data affecting the status of the product in relation to the status change rule within a product life cycle from registration of the product to discontinuation of sales, and the product The states of are classified corresponding to the product display categories, wherein the product display categories categorize the states of products within the product life cycle.

Description

Apparatus, method and system for dynamically changing the status of products registered in a shopping mall in an e-commerce system

The present invention relates to a method of efficiently changing the state of a product in an e-commerce system, and more particularly, by dynamically changing the state of a product to increase the purchase probability for a specific customer group for marketing in an e-commerce system It is about how to display products.

In the process of operating an online e-commerce web page (which may be referred to as a shopping mall), shopping malls plan optimal promotions corresponding to specific products to promote sales. In this case, the optimal promotion corresponding to the product means that members who are expected to purchase the product are specified and the corresponding promotion is performed. In other words, in order to optimize the promotion, it is necessary to understand the characteristics and tendencies of customers such as new customers, repeat purchasers, and customers who are expected to leave. .

As described above, it is important to extract the characteristics of a member and promote it so that the product with a high probability of being purchased is well revealed to the member, and a lot of research is in progress to achieve this. However, most studies use the method of specifying a customer's purchase characteristics by referring to the customer's previous purchase history and recommending products corresponding to the specified purchase characteristics. Inconvenience exists because the operator uses a method to view and respond manually.

That is, there is a need for research on a method of improving purchasing efficiency by dynamically applying the generated rules without manual input by an operator by generating rules related to various product recommendation methods.

An object according to an aspect of the present invention for solving the above-described problems is to dynamically change the characteristics of various products based on a rule to change the status of the product, and to execute an appropriate action according to the changed status. An object of the present invention is to provide an apparatus for dynamically changing the state of a product registered in a shopping mall in an e-commerce system for managing the customer service life cycle.

In order to achieve the above object, an apparatus for dynamically changing a state of a product registered in a shopping mall in an e-commerce system according to an aspect of the present invention for achieving the above object is an event connector ( Event Connector), for the event, (a rule engine that determines the state of the product by executing a state machine, the state machine is modeled based on a state change rule) and and an action connector that executes an action corresponding thereto according to the state determined by the rule engine, wherein the event is a change in the state within a product life cycle from registration of the product to cessation of sale It is generated from at least one of input data and statistical data affecting the status of the product in relation to a rule, and the status of the product is divided corresponding to a product display category, wherein the product display category is the product life cycle It may be to categorize the state of the product within.

The status change rule includes (i) a sales status update rule (OnSalesStatUpdate) for updating the status of a product based on the sales status of the product, and (ii) an inventory status update for updating the status of a product based on the stock status of the product It may include at least two of a rule (OnStockUpdate), and (iii) a product price change rule (OnProductPriceChange) for updating the status of a product according to a price change of the product.

The state change rule may be written in a domain specific language (DSL).

The rule engine dynamically attaches a tag to the product based on the determined state, wherein a plurality of tags are attached in response to the determined state being a plurality, and the action connector attaches the attached tag. Based on that, the corresponding action can be executed.

The tag may be used in the form of connecting a plurality of tags to flexibly execute a search action in the action connector.

The product display category may define a display state of the product on a web page related to the shopping mall, and the tag may correspond to the product display category.

The product display category may include at least two of a new registration category (NEW), a general product category (NORMAL), a discount category (DISCOUNT), a popular product category (BEST), and a sale hold category (HOLD).

The state change rule may include (i) a state transition rule for changing the product display category of the product, and (ii) an ordering rule for arranging products within the same product display category. .

The state transition rule may include a rule for dynamically converting a state from a new registration category (NEW) or a general product category (NORMAL) to a popular product category (BEST) in response to an event indicating that the product sales rank is higher than or equal to the reference value. can

The state transition rule may include a rule for converting a state from a general product category (NORMAL) or a popular product category (BEST) to a sale pending category (HOLD) in response to an event indicating that the stock of the product is less than or equal to a reference value.

The state transition rule stores the product in the approval target list in response to an event indicating that the sales volume or the number of views of the product is less than or equal to a reference value, and the approval operation is performed in a state of waiting for approval, whereby a promotion category for automatic promotion It may include a rule that executes a state transformation to

Information related to the event may be obtained from an EC server (E-Commerce server).

The information related to the event may include information related to product sales and order, information related to inquiry of the product, information related to a change of detailed information of the product, and information related to stock of the product.

The action connector downloads the image of the product from the EC server in response to receiving event-related information from the EC server, stores it in a local storage, and overlays a tag corresponding to the event on the downloaded product image. ) to upload to the EC server.

A plurality of state change rules are predefined, and a state change rule applied to the product when the product is registered may be designated as one of the plurality of state change rules.

The state change rule may be specified for each event for the same product.

A mapping relationship between the product, an event occurring in the product, a state change rule designated for each event, and an action corresponding to a state changed by the state change rule may be managed by a mapping table.

The rule engine learns a deep learning model for inferring an optimal state change rule designated for each event occurring in the product and an optimal action corresponding to a state changed by the state change rule, and the When registering the product using the learned deep learning model, it is possible to designate a state change rule and an action corresponding to a state changed by the state change rule.

The training data set for deep learning is (i) detailed information of the product, and (ii) event information generated in the product, (iii) a state change rule specified for the event, (iv) by the state change rule It may include information on an action corresponding to the changed state and (v) information related to an actual purchase made subsequent to the execution of the action.

According to another aspect of the present invention, there is provided a method for dynamically changing the status of a product registered in a shopping mall in an e-commerce system according to another aspect of the present invention, in which information about an event related to the product is obtained from an event connector. in the rule engine, executing a state machine for the event to determine the state of the product (the state machine is modeled based on a state change rule) and in the action connector , executing an action corresponding thereto according to the state determined by the rule engine, wherein the event is related to the state change rule within a product life cycle from registration of the product to cessation of sale It is generated from at least one of input data and statistical data affecting the status of the product, and the status of the product is divided corresponding to a product display category, wherein the product display category is a product of the product within the product life cycle. It may be a categorization of states.

In order to achieve the above object, in an e-commerce system according to another aspect of the present invention, a system for dynamically changing the status of a product registered in a shopping mall is provided in response to an event for a product from a plurality of shopping malls related to the e-commerce. EC server (E-Commnerce server) that collects information about product status and provides it to a product status change device (the event is related to the status change rule within the product life cycle from registration of the product to cessation of sale) Obtaining information about the event from at least one of input data and statistical data affecting the state of the product) and the EC server, and executing a state machine for the event, and a product status change device that determines the status of a product, executes an action corresponding thereto according to the determined status, and provides an execution result to the EC server, wherein the status machine is modeled based on a status change rule and the product status is divided corresponding to the product display category, and the product display category may be a categorization of the product status within the product life cycle.

According to the device for dynamically changing the status of a product registered in a shopping mall in the e-commerce system of the present invention, the product status is dynamically changed and an action corresponding to the changed status is followed without intervention of a shopping mall platform manager or shopping mall operator This has the effect of improving the purchasing efficiency of the buyer and achieving an increase in sales from the point of view of the shopping mall operator.

1a is a conceptual diagram for explaining the correlation between the customer's unit and the range of the target product;
1B is a conceptual diagram for illustratively explaining a method of recommending a product using a targeting result;
2 is a block diagram schematically showing a system to which a method for dynamically changing the state of a product according to an embodiment of the present invention is applied;
3 is a flowchart schematically illustrating a method for dynamically changing the state of a product according to an embodiment of the present invention;
4 is a conceptual diagram that classifies and categorizes the state of a product that fluctuates within the product life cycle from product registration to the end of sale;
5 is a conceptual diagram exemplarily modeling the display category of FIG. 4 using a state machine;
6 is a conceptual diagram illustrating an example of a state transition rule applied to the model of FIG. 5 as a rule set;
7 is a conceptual diagram for explaining the operation of a rule-based engine that changes the state of a product and executes an action in response to event information;
8 is a conceptual diagram for explaining a process of using automatic tagging for flexible addition when a plurality of characteristics are given to a product;
9 is an exemplary diagram illustrating a domain-specific language defining an event-driven state transition;
10 is a conceptual diagram exemplarily illustrating the operation of an event - product state change - action;
11a is a conceptual diagram for explaining the operation of the image change action connector;
11B is a conceptual diagram for explaining the operation of an action connector in which an approval function is added to automatic promotion;
12 is a diagram illustrating the utilization of a state store by way of example;
13 is a conceptual diagram for explaining a mapping table management method in which a relationship between an event, a rule set, and an action for a product is matched.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail.

However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.

Terms such as first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When an element is referred to as being “connected” or “connected” to another element, it is understood that it may be directly connected or connected to the other element, but other elements may exist in between. it should be On the other hand, when it is said that a certain element is "directly connected" or "directly connected" to another element, it should be understood that the other element does not exist in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings. In describing the present invention, in order to facilitate the overall understanding, the same reference numerals are used for the same components in the drawings, and duplicate descriptions of the same components are omitted.

1A is a conceptual diagram for explaining a correlation between a customer unit and a range of a target product.

Referring to FIG. 1A , display of all products is performed for all customers. In this case, in order to increase product purchase, it is preferable to adjust the display method or order of products on a web page selling products. Do. In addition, targeting is performed for a specific customer group. In other words, whether it is a new customer or a customer with a high tendency to repeat purchase, considering the gender and age of the member, a specific customer group is grouped using various methods, and products suitable for the customer group are extracted. In this case, (online) recommendation uses a method of recommending products with a high probability of purchase by analyzing the propensity of a specific customer, but repeat purchase products or products purchased by other customers with similar purchase types may be appropriate examples.

1B is a conceptual diagram for exemplarily explaining a method of recommending a product using a targeting result.

Referring to FIG. 1B , a product recommendation for a corresponding member may be performed using a result of targeting a shopping mall member using the relationship of FIG. 1A . For this purpose, it is desirable to appropriately utilize the work of dynamically changing the product display so that the product to be recommended is displayed well on the purchase web page. In other words, it is effective to stimulate the purchasing desire of each purchasing customer through personalized display. This can be achieved by extracting products that meet specific conditions and displaying them in a specific state. Displaying products according to conditions may include categorizing and displaying products with a high number of views or sales.

2 is a conceptual diagram schematically illustrating a system to which a method of dynamically changing a state of a product according to an embodiment of the present invention is applied. As shown in Fig. 2, the system according to an embodiment of the present invention includes shopping malls 110-1 to 110-N, network 120, EC (E-Commerce) server 130, and device for dynamically changing product status. (140).

Referring to FIG. 2 , shopping malls 110 - 1 to 110 to N mean online shopping malls that sell products and/or services through the Internet. That is, they are shopping malls related to e-commerce. The shopping malls 110-1 to 110-N have a specific URL and sell products to visitors to the corresponding address on the Internet. The shopping mall operator operates the shopping mall in such a way that at least a portion of the amount of the sold product is acquired through his/her own account associated with the shopping mall.

In FIG. 2, the shopping malls 110-1 to 110 to N are implemented as a web page of a specific address (eg, URL) on the Internet, a server handling information related to the shopping mall, or a terminal of an operator of the shopping mall, as described above. can be The terminal may include a computing device such as a smart phone or a PC.

According to an embodiment of the present invention, the plurality of shopping malls 110 - 1 to 110 -N may interwork with the EC server 130 through the network 120 . The shopping malls 110-1 to 110-N operate a website for displaying products, promoting event products of the shopping mall, and selling a plurality of products. In this case, the operator of the shopping malls 110-1 to 110-N needs to extract a specific customer group according to characteristics in order to properly perform promotion for a specific product, and to recommend a product suitable for a specific customer, purchase probability It is necessary to adjust the display method and order of this high-quality product. Here, the display may be a concept including display form/method, order, and the like. That is, there is a need to automatically and dynamically change the display of goods.

The operator of the shopping malls 110-1 to 110-N changes the status of products during the life-cycle of registering and selling products related to the shopping mall, so that optimal promotions can be made in response to the changed status of the products. It is necessary to adjust the display of goods. However, manually performing an action for a change in product status and display corresponding thereto with an operator's effort requires excessive labor, and its accuracy cannot be guaranteed. Therefore, the terminal of the operator of the shopping malls 110-1 to 110-N can automatically target the customer and request the EC server 130 to dynamically adjust the display of the product so that the product suitable for the targeted customer can be displayed. In response, the EC server 130 receives this and requests the product state dynamic change device 140 so that an operation related thereto can be performed in real time.

The network 120 is a communication network connecting the shopping malls 110-1 to 110-N and the EC server 130 and/or the product state dynamic change device 140, and is a wired network and/or a wireless network (Internet). ) may be included.

The EC server 130 is a server that distributes and manages a platform for opening and operating a shopping mall. The EC server 130 receives input information for uploading a product to the shopping mall from the terminal of the shopping mall operator, uploads the product to the shopping mall web page, order product, product inquiry, product detailed information (price, etc.) change, product inventory information change, etc. do the same thing In addition, event information according to information newly input by the shopping mall operator or product purchaser or statistics related to processing of product orders, sales, etc. may be generated and provided to the product state dynamic change device 140 . The EC server 130 not only handles information related to one shopping mall 110-1, but also handles information related to a plurality of shopping malls 110-1 to 110-N, and collects various information based on big data. You can analyze and learn. In some cases, the inventory information may be managed in a separate device, and at least a portion of the inventory information may be provided to the product state dynamic change device 140 . This is event information and can be used as information affecting the status change of the product. Meanwhile, the EC server 130 may be implemented as a computing device. The computing device referred to herein may be implemented as a server-class computing terminal.

The product status dynamic change device 140 is a server that interworks with the EC server 130, receives event information from the EC server 130 or a third device, and changes the status of the product to a corresponding status, and the changed status It can be provided to the EC server 130 or a third device by executing an action suitable for the . In some cases, the product state dynamic change device 140 may be implemented as one device with the EC server 130 and/or a third device.

The product state dynamic change device 140 may be implemented as a computing device, similar to the EC server 130 . The computing device may include an input device, a display device, a networking device, a hard disk, a memory for storing a program, and a processor for executing a program stored in a typical computer terminal. However, it is not necessarily implemented as a server-grade computer terminal.

The product status dynamic change device 140 dynamically changes the status of the product during the product life cycle from when the product is registered to the end of sale. As described above, the state of the product is changed by various state change rule sets, which are automatically changed by a plurality of rule sets directly editable by the user. The product state dynamic change apparatus 140 may write various rules for causing state change as a syntax of a domain specific language (DSL). In other words, an adaptive product status change is implemented by modularizing the action so that an appropriate action is taken through the written language. According to an embodiment of the present invention, such an operation may be largely composed of three operations. This includes the process of (1) generating an event, (2) changing a dynamic state according to an event generated based on a state change rule, and (3) executing an action corresponding to the changed state.

The product state dynamic change device 140 receives a request related to automatic display from at least one of the shopping malls 110-1 to 110-N through the network 120, and based on the event information from the EC server 130, Change the state of the product, and make an action appropriate to the changed state. In this case, the status of the product includes a change in the display category or a change in the order in a specific display category. The display category can be said to correspond to the state of the product. Here, by way of example, the event includes a change in the status of the product, such as a change in the sales quantity (product order), a change in the number of views (product inquiry), a discount on a product price, and a change in the product stock quantity.

In this specification, the product state dynamic change device 140 may be expressed as a state change device, a dynamic change device, a server, or a device. In another example, it may be called a product promotion device, or a product promotion update device.

According to another embodiment of the present invention, the terminal associated with the shopping malls 110-1 to 110-N downloads an application provided by the product status dynamic change device 140, changes the status of the product through the application, and updates product promotion etc. can be performed. That is, the user terminal associated with the shopping malls 110-1 to 110-N may change the state of the product and update the promotion of the product in the terminal by using the reference value that it considers to be optimal. When the processor (not shown) of the terminal executes the downloaded application without a separate server device, the status change of the product and the promotion of the product accordingly can be automatically performed.

3 is a flowchart schematically illustrating a method of dynamically changing the state of a product according to an embodiment of the present invention.

Referring to FIG. 3 , the EC server changes product status by changing event information generated through an input operation (eg, product registration, product detailed information change, product inquiry, product purchase, etc.) from the terminal of the shopping mall operator or the terminal of the product purchaser. provided by the device. In this case, the event information may be generated through not only a direct input operation, but also statistics calculated in relation to a specific product by an EC server or other third-party device (eg, an inventory management device, an access statistics device, etc.). For example, an event may be generated through statistics or comparison results, such as whether the inventory amount for product A becomes higher or lower than the preset reference stock amount, or the amount of orders and/or inquiries for product B becomes higher or lower than the preset reference value. there is. A setting related to the occurrence of such an event may be input in advance to the EC server and/or the third device.

The device (product status change device) may include an event connector 310 , a rule engine 320 , and an action connector 330 . The event connector 310 is a module for acquiring product-related event information from an EC server (or other device). The event connector 310 transmits the received event information to the rule engine 320 .

The rule engine 320 is a module that executes a rule set. The rule engine 320 processes event information by executing a rule set that is preset or edited by an administrator. Basically, a rule set is a set of at least one rule related to a state change. That is, it can be viewed as a state transition rule according to an event. The rule engine 320 may be implemented as a state machine. Then, the state machine is modeled using a rule set. Here, various models may be included, and when registering a product, a rule set to be applied to the product is designated so that only the specified rule set can be applied. Designation of the rule set may be performed for each event within the same product. It can be switched automatically or manually. The rule engine 320 may dynamically change the state of the product as the event information is processed by executing the rule set. Then, the changed product status information is transmitted to the action connector 330 .

The action connector 330 executes an action corresponding to the state of the product determined by the rule engine 320 . In this case, the action to be executed may be various, and a plurality of actions may be executed in parallel. Actions include reporting on status, search based on status-related tags, image modification, automatic discount, promotion, transmission of workflow/alert, and display change. may include The action connector 330 adaptively executes at least some of a plurality of operations according to a change in the state of the product, and provides the executed result to the EC server.

The EC server receives the received information (action execution completed information) and uploads it to a web page related to the corresponding shopping mall. or other means to provide relevant information to the purchaser of the product.

4 is a conceptual diagram in which states of products that change within a product life cycle from product registration to end of sale are classified and categorized.

Referring to FIG. 4 , the device changes the state of the product during the product life cycle. In this case, in order to classify the state of the product, it is necessary to categorize the product life cycle. According to an embodiment of the present invention, if the life cycle of a product is categorized and the status of the product is classified under the title of a display category, it can be divided as follows. Starting from product registration, new registration category (NEW), popular product category (BEST), restock category, general product category (NORMAL), discount category (DISCOUNT), event category (1+1, or winter product event (2020 WINTER) etc.), a no-show category, and a discontinued category/hold-on-sale category (HOLD). Preferably, the product display category is composed of at least two or more of the categories.

First, when event information arrives, the device considers a change in the display category of the product. If the event information is sufficient to consider a change in the display category, the device changes the status of the product. This means a change in the display category, and for example, a state change such as a change from a new registration category (NEW) to a popular product category (BEST) may be made. State changes like these (which you might call an array change) are effected by a number of events. For example, a change to a popular product category may be made according to an event such as a change in the number of sales or a change in the number of views. In another example, a change to the discount category DISCOUNT may be made according to an event of product price discount. In another example, in response to an event related to the presence or absence of an inventory, a change to an off-the-shelf category may be made. As described above, this display change entails an action in the action connector.

The action connector performs an appropriate action according to a state change. The action connector controls so that an action for changing an image of a product or an action for changing a title related to an event related to the product or corresponding to the product can be appropriately performed. Also, in response to the movement to the discount category, actions such as discounts and promotions may be performed, and in response to the restocking or movement to the reorder category, an action related to reordering may be performed. Alternatively, in response to a movement to a sales stop category having no inventory quantity, a sales closing action may be performed. The relationship between these display categories and corresponding actions may be mapped 1:1 or 1:many through a relationship map.

5 is a conceptual diagram exemplarily modeling the display category of FIG. 4 using a state machine.

Referring to Figure 5, the device defines the state of the product. As described above, this corresponds to a display category. Devices define transition rules between states. A state transition is triggered by an event, and after the state transition, the subsequent "action" is executed.

When a new jeans product is registered, the device first changes the display category to a new product category (NEW) in response to an event of registering the product. Then, when a certain period of time elapses, the display category is changed to a general product category or a popular product category. The general product category defines a category (a concept different from the display category, hereinafter referred to as a “product category”) related to the registered product type. Preferably, the new jeans product is uploaded to the jeans category. When the device stays in the new product category for more than a reference date, the device moves the corresponding product to the general product category. While in the general product category or in the new product category, if the sales volume or product views spike (as determined by comparing the sales/views with a reference value), the product may be changed to the popular product category. Furthermore, changing the display order even within popular product categories may be considered. That is, if 10 products are displayed in the popular product category, it may be required to change the display order by ranking the sales volume among the 10 products. This is because products with high sales rankings can be displayed on the front line to increase purchasing efficiency.

Meanwhile, in response to the status change to the popular product category, the action connector may execute the following action. It is an image change action that downloads a product image from an EC server and adds the text “HOT” to the image. In parallel to this, adding the text "BEST" to the product name may also be performed.

If the registered product exists in the popular product category and the sales volume drops, the display category is changed back to the general product category. If the number of sales/views falls even in the general product category, the display category is changed to the discount/event category. During the sale in the discount/event category, the status of the corresponding product may be changed to a sales stop status in response to an event in which the discount season or the event season ends. Alternatively, if an event of a stock drop occurs while a sale is being made in the general product category, the sale is stopped or the sale is changed to the sale pending category. When the sales suspension period is made for a certain period or the inventory is not replenished, the product is changed to the end-of-sale category, and the life cycle of the product is ended.

6 is a conceptual diagram illustrating an example of a state transition rule applied to the model of FIG. 5 as a rule set.

Referring to FIG. 6 , the device sets a rule related to a state change according to an event as a rule set. In this case, the state machine generated based on the rule set may be modeled in various ways, and the device may store and manage a plurality of state machines modeled in this way. When a product is registered, the device designates a rule set for the product. The device may dynamically change the state of the registered product by using a state machine model according to a specified rule set.

In the embodiment of FIG. 6 , the device may designate a state change rule of a registered product as a rule set at the upper right of FIG. 6 . The specified rule set commands to change to a new product category (“NEW”) when a registration event occurs, but set 3 days as the reference date, and change the status to “normal product category (“NORMAL”) after 3 days In this case, the reference date does not necessarily have to be 3 days, and the user can change it arbitrarily, such as 5 days, 7 days, 10 days, 15 days, 1 month, etc. In addition, the rule set provides event information about product sales Defines to change the status of a product based on (sales statistics) The rule set instructs to change the status of the product to “BEST” (popular product category) when the product’s sales ranking is within the top 5 However, the standard ranking does not necessarily have to be 5. 3rd, 4th, 6th, 8th, 10th, 15th, or 20th are acceptable.

Alternatively, it is instructed to change the state of the product to the “stop selling” category in consideration of the product sales volume and the product inventory amount. More specifically, when the device obtains event information that the product sales volume is less than 1 (one or less in a specific period) and the inventory amount of the product is less than 5, the device sets the status of the product to “CLOSE”, that is, the sales stop status. can be ordered to convert to . If the inventory amount is 5 or more even though the product sales volume is less than 1, the status may be changed to "HOLD", that is, the sales pending status. In addition, for an event related to product price information (eg, when input data that a shopping mall operator changes product price), the product is dynamically changed to “DISCOUNT” and a discount category in response to a price change lower than the previous price A set of rules is available that dictates what to do.

The rule set at the lower right of FIG. 6 represents the display rule. Display rules define the manner in which products of a particular display category are displayed. That is, in the case of a general product category (“NORMAL”), the categories related to the product and the product type are displayed together, but the order of the displayed products is the number of page views (views), product registration date, and sales volume. are taken into account.

In another example, the display order of the products of the discount category is determined based on the degree of the discount rate. The higher the discount rate, the more desirable it is to display in advance. In another example, in the Popular Items category, products are ordered based on sales volume and page views (views).

7 is a conceptual diagram for explaining the operation of a rule-based engine that changes the state of a product in response to event information and executes an action.

Referring to FIG. 7 , the device changes the state of the product in response to event information and executes an action matching the changed state. The event information includes information related to an order of a specific product. The order-related information includes input data for ordering a product and information related to cumulative statistical values of the input data. In addition, whether an increase in orders, such as a product order amount for a certain period of time, may be included. The event information may also include information related to the number of hits. The number of inquiry-related information also includes information related to input data for inquiring a product and a cumulative statistical value of the product inquiry input data. The event information may include product detail information change information. This may include information such as a price change of a product (which may affect a change to a discount category), a decision to stop selling a product, registration of a product, and forced change of a display category of the product. The event information may include information related to the inventory quantity of a specific product from an inventory management device other than the EC server.

State changes are performed in the rule engine. The rule engine controls a specific product to be changed to a suitable state in response to event information in accordance with a rule set specified when registering a product. The device may change from product registration to popular product or general product based on the elapsed time from the product registration date. Also, in response to a change in detailed product information after a specific product is a discount target or an event target, a change from a discount/event category to a general product category may be performed. At this time, if the event is related to a spring product from March to May, the season targeted in the product detailed information is "spring", or the product registration date or product availability date is extracted and extracted Products can be automatically changed to event categories.

In another example, the transition to the sales stop category may be performed in response to event information indicating that the stock is insufficient. Alternatively, by executing a different rule set, a change to the restocking category may be performed for the same inventory shortage event. The matching relationship between the event and the state change rule and the matching relationship between the changed state and the corresponding action can be flexibly changed by user settings. According to an embodiment of the present invention, the device configured with three independent modules of the event connector-rule engine-action connector enables flexible automatic state change according to a specific event to be efficiently performed as described above.

The action corresponding to the state change includes appropriately changing the display category of the product. Also, it is possible to sort products within the same category by using the sales volume, the number of views, the registration date, the order date, the stocking date, etc. (refer to the display rule of FIG. 6 ). In addition, the action connector may take an action to change the image of the product. In addition, an action such as taking the product off the display or raising it may be taken. This may be done in response to a sale stop/hold status or a product registration status. In addition, it can be automatically changed to be a specific promotion target. It is desirable to ensure that this is implemented more reliably through the approval process. The addition of the approval procedure may mean that the state is changed in a semi-automatic (automatic + manual) manner and actions are performed accordingly. To become a target of promotion is a product information change event, for example, when a shopping mall operator adds an option to “pay other products free of charge” when purchasing a specific product, it is automatically changed to a 1+1 promotion category, Accordingly, you can automatically become a target for promotion. Alternatively, when a jeans category product is discounted and a jeans category is input as product detailed information, the corresponding product is automatically changed to an event category and may be a promotion target.

8 is a conceptual diagram for explaining a process of using automatic tagging for flexible addition when a plurality of characteristics are given to a product.

Referring to FIG. 8 , in order to efficiently manage a plurality of characteristics of the state of a product, the device uses an "auto tagging" method rather than fixing to a specific "state". In other words, this enables flexible addition. For example, characteristics related to a product category related to a product type, a product life cycle, a display category, and inventory may be managed in a manner of adding tags rather than fixing them in one state.

Here, the product category may be divided into jeans, shirts, socks, bags, etc., and these may be processed as tags such as #jeans, #shirts, #socks, and #bags. Regarding the product life cycle, it can be divided into Registered, Sale, Hold, ReSale, EndSale, Discoudt, Display, etc., respectively. It can be managed through tags such as #registration, #sale, #hold, etc. The display category may be related to the above product life cycle. In addition, the status of a new product (New), a popular product (Hot, Best), an event (1+1), a spring product event (2019 S/S), etc. may also be managed with tags related to display categories. The status of inventory related tags (SCM tags), stock low (StockLow), and stock reorder (StockReorder) can be managed with related tags.

According to the embodiment of FIG. 8, when a product is registered, a #Registered tag and/or a #SALE tag is sent, and a #New tag is sent for 3 days. And after 3 days, remove the #New tag. That is, tags are attached and removed according to a change in the product state, and a plurality of tags attached to one product is also allowed, so that the product status can be managed efficiently.

On the other hand, when the product is in the new product category (NEW), if the sales rank is higher than the fifth place, a "#Hot" tag is posted. At this time, if the stock is less than the reference value, the "#Display" tag is deleted so that it is taken off the display. Also, if there is no stock at all, remove all tags and post only the "#Hold" tag indicating a pending sale status.

On the other hand, in the sale pending state, if there is no stock after reordering the stock, all tags are removed and a sales end tag is posted. If it is in stock, tag it again with "#SALE".

9 is a diagram exemplarily illustrating a domain-specific language in which an event-driven state transition is defined.

Referring to FIG. 9 , the rule set defines a state change driven based on an event. It is defined in a custom domain specific language (Custom DSL).

After entering the new product category, the device defines various rule sets. First, the display of a plurality of products in the new product category is controlled by a display rule (ie, an ordering rule for order definition). In one example, the disposition rules may also be defined in a domain-specific language. Display rules within a new product category may be subject to a pageview date. For example, the display order may be determined according to the registration date. It is desirable that the most recently registered product be displayed earlier. In addition to the new product category, the display order of tags (display categories) of other display types is also determined by the above criteria or other criteria. And, such a display rule may define other styles and the like. Other styles may include the shape, color, and blinking of the icon in relation to the display of the icon of “NEW”.

The rule set is an update element of a status related to the sale of a product, and defines a corresponding event. In one example, a state change (update) according to an event related to a sales ranking is defined. This is defined in the sales status update rule (OnSalesStatUpdate). The rule set may be defined to attach a "Hot" tag when the sales rank is 5th or higher. In this case, the "Hot" item may be applied prior to the "New" item. As such, an application priority to be preferentially applied among a plurality of tags of a display type may also be defined as a rule set. For example, tags such as #NEW, #HOT, #DISPLAY, #SALE, #StockLow can be attached at the same time. #SALE can be displayed in order. At this time, considering the interest of buyers, (i) tags related to sales volume/views, (ii) tags related to events, (iii) tags related to new registration, (iv) tags related to inventory quantity, (v) display It is desirable to allow priority to be assigned in the order of tags related to .

Meanwhile, the rule set may include a rule set for updating the inventory status. This may be called an inventory status update rule (OnStockUpdate). In addition, a rule for updating an event related to the number of views (OnPageViewUpdate) may be included, and a product price change rule (OnProductPriceChange) for updating the state of a product according to a product price change may be included. Preferably, the rule set is composed of at least two or more of the rules.

The device may store and manage multiple rule sets. For example, it may be stipulated that a gift does not go to “Hot”, and it is desirable to write (edit) a rule set so that a specific product category (eg, furniture) stays in “New” for a longer period of time. That is, it may be efficient to designate a rule set for each type of product. The device may allocate one of a plurality of rule sets at the time the product is registered.

Through this, the product life cycle can be appropriately and dynamically managed and optimal marketing efficiency can be secured.

10 is a conceptual diagram exemplarily illustrating the operation of the event - product state change - action.

Referring to FIG. 10 , the device may retain a state transition rule and an ordering rule in relation to a state change of a product. The state transition rule determines a change in the display category of the product. The ordering rule sorts products within the same display category.

The device receives event information, changes the state, and performs a three-step operation of taking an action appropriate to the changed state. In the embodiment of FIG. 10 , event information may be obtained from an EC server, an inventory management device, and/or a connection statistics calculation device. From the EC server, it is possible to obtain detailed product information, sales and order information, direct input by an administrator (shopping mall operator), and information related to changing product detailed information such as price. An inventory information update result may be obtained from the inventory management server. Changes in member personal information, access log information, purchase history information, and the like may be acquired from the access statistics management server.

The device may perform the following action in the action connector in response to the changed state based on the rule set. The device may perform reporting on the changed state. This may include an action in the form of delivering a message notifying a change in status to a shopping mall operator or related purchasers related to the product or delivering a file containing related contents. Also, the device may perform a search based on the changed state. In this case, it is efficient to perform the search through the tag. This will be described in more detail in FIG. 12 . The device may take an action to modify the image in the form of attaching an icon such as “HOT” to the detailed image of the product and return it to the EC server. This will be described in more detail in FIG. 11A . In addition, if the changed state is related to a discount or an event, the product may be automatically discounted according to the changed status, and the discount product may be automatically promoted. Again, this may be done in the form of displaying a pop-up screen on a web page of a shopping mall or delivering a message related to a promotion to the purchaser.

In another example, the device transmits information about a workflow (flow for a future action) according to a change to a specific state, or takes an action in the form of sending a warning message such as a shortage of stock to the shopping mall operator. can In addition, the action may include a basic action of changing the display.

11A is a conceptual diagram for explaining an operation of an image change action connector.

Referring to FIG. 11A , the action connector does not directly modify data existing in the EC server, but uses a related API to automate actions of a shopping mall operator. This means that load balancing is possible because actions can be delayed. In one example, when an event for updating the number of hits statistics occurs, the device changes the status of the product by using the status transition rule and the ordering rule, and performs an action according to the status transition rule. In this case, as the event, it is assumed that the number of views of product 1234 records rank 5 and the number of views of product 4321 records rank 6.

The device attaches a "Hot" tag indicating a popular product category to the product 1234, and changes the status to display it in the third rank. Product 4321 removes the "Hot" tag and changes from the popular product category to the general product category.

First, in response to the attachment of the "Hot" tag, the action connector changes the information of the product. That is, the display category data being managed is changed. That is, product 1234 is managed as a popular product. The action connector downloads the product image of product 1234 from the EC server and stores it in the local storage. Then, the "HOT" icon is overlaid on the product image. Then, the new overlaid image is uploaded to the EC server.

In response to the product display order being changed to 3, Action Connecte changes the product display order to 3 and applies it to all products whose order has been changed within the category.

Meanwhile, in response to the removal of the "Hot" tag of the product 4321, the device uploads the locally stored original image to the EC server. Also, the product category is changed to a general product category (eg, jeans).

11B is a conceptual diagram for explaining an operation of an action connector in which an approval function is added to automatic promotion.

Referring to FIG. 11B , the device may add an approval function in the process of updating the sales quantity. For example, when acquiring event information for products with low sales activity, promotion may be required. In this case, it is possible to add a procedure of semi-automatically placing the candidate as a promotion candidate, and then allowing it to become a promotion target through direct approval of the operator. When an event for product 1234 and product 4321 whose sales activity is lower than the reference value occurs, the device uses the rule set to change the two products to a candidate status for promotion and sets them as approval targets. The approval subject may be separately stored and managed as an approval subject list. In this case, a tag indicating that the product is subject to approval (“WaitApprocal”) and a tag indicating which category it is subject to approval (“PROMO”) may be attached together.

After obtaining approval from the shopping mall operator terminal, the device takes an action on the corresponding product. Devices can be tagged with a "PROMO" and placed in a promotional basket.

12 is a diagram illustrating the use of a state store by way of example.

Referring to FIG. 12 , the device provides a search function specialized to a shopping mall operator, not a search function for a purchaser. The device enables flexible search using tags dynamically assigned through the process described above.

For popular products among newly registered products that are out of stock, if you use a tag that combines #NEW, which indicates newly registered products, #HOT, which indicates popular products, and #StockLow, which indicates lack of stock, all tags are attached. products are searched. In this way, it can be seen that a search under various conditions is possible when a plurality of tags are sent and searched.

13 is a conceptual diagram for explaining a mapping table management method in which a relationship between an event, a rule set, and an action for a product is matched.

Referring to FIG. 13 , the device manages and stores rule sets and corresponding events and actions. The rule set is managed through a number, and since it is a combination of a state transition rule and an ordering rule, it can be identified through a number indicating each of them. Whether an approval function exists here may be distinguished through a flag. A plurality of event information and actions are predefined or may be newly edited and created by a shopping mall operator or a platform administrator, and the events and actions created and stored in this way may be managed through numbering.

For product A, for event 1 (eg, 4th in number of views), rule set 2 may be applied, and action 2 may be taken accordingly. Here, rule set 2 may be a combination of state transition rule 4 (T4) and ordering rule 2 (O2). To indicate this, the rule set may be stored by generating an identification number as T4 + O2. Rule set 2 may be a rule instructing that, when the number of views is 5th or higher, a status change is made to a popular product, and product display is displayed in the order of the highest number of sales. Action 2 includes an action of uploading a product image by overlaying "HOT" in the case of a popular product, and automatically reporting to the operator.

Product B may cause rule set 32 to be applied for event 3 (eg, sales activity 0.03), and action 34 to be taken accordingly. In this case, the rule set 32 may be a combination of the state transition rule 14 (T14) and the ordering rule 3 (O3). This includes changing the status to a promotion target when the sales activity is 0.1 or less, and may include an approval function. The device may change the status of product B as a promotion target according to event 3 using the rule set 32. The action connector may cause an action 34, ie, automatic promotion, to be performed on the product B converted to the promotion state. The automatic promotion according to the action 34 may include an action displayed in a promotion category, an action displayed through a pop-up window, and an action of delivering a message to related purchase candidates.

The device stores and manages an event and a correspondence representing a rule set corresponding to the event. This may be specified for each product and, in the case of the same product, for each event. In addition, a relationship between a state changed by a corresponding rule set and an action corresponding thereto may also be stored and managed. It can be stored and managed through a mapping table. The device may automatically designate a corresponding relationship with a corresponding action with a rule set by dividing the product by category. Alternatively, when registering individual products, the operator can manually designate and manage rule sets and actions to be applied directly, and after designating once, automatically control the status change and corresponding actions to be executed according to the occurrence of a specific event.

On the other hand, the designation of a specific product, an event, a rule set and an action corresponding thereto may be learned through an AI-based deep learning model. Learning and utilization of the deep learning model may be performed in a rule engine or a separate module. The device may use the learned deep learning model to infer detailed product information, an event, an optimal rule set according to the event, and an optimal action corresponding to a state changed by the rule set. To this end, the device provides detailed product information (eg, product type, product registration time (relevant to the season), product price range, etc.), an event that occurs, and a rule set corresponding to the event, and at least one of the actions. When one is input and an action is executed according to at least one of the information and an actual product purchase is followed thereafter, information related to purchase (information indicating whether or not actual purchase, purchase time, etc.) is associated as an output to learn one You can create a data set. Learning may be performed in the form of repeated learning while changing hyper parameters and weights so that the possibility of actual purchase increases or the period from the execution of the action according to the state change to the actual purchase becomes shorter. This can be performed by product type (category) or occurrence event, so that the deep learning model with the highest hit rate automatically allocates the optimal rule set and action when registering a product.

The system or apparatus described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, systems, devices, and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA). ), a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiments may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (21)

A device for dynamically changing the status of a product registered in a shopping mall in an e-commerce system, the device comprising:
an event connector for obtaining information about an event related to the product;
For the event, a rule engine that executes a state machine to determine the state of the product, the state machine is modeled based on a state change rule; and
Including an action connector that executes an action corresponding thereto according to the state determined by the rule engine,
The event is generated from at least one of input data and statistical data affecting the status of the product in relation to the status change rule within a product life cycle from registration of the product to discontinuation of sales, and ,
The state of the product is divided according to the product display category,
The product display category categorizes the status of the product within the product life cycle,
The status change rule includes (i) a sales status update rule (OnSalesStatUpdate) for updating the status of a product based on the sales status of the product, and (ii) an inventory status update for updating the status of a product based on the stock status of the product a rule (OnStockUpdate), and (iii) a product price change rule (OnProductPriceChange) for updating the status of the product according to the price change of the product;
and the rule engine dynamically attaches a tag to the product based on the determined status. delete The method of claim 1,
The state change rule is written in a domain specific language (DSL), an apparatus for dynamically changing the state of a product registered in a shopping mall in an e-commerce system. The method of claim 1,
A plurality of tags are attached in response to the determined state being a plurality,
The action connector is an apparatus for dynamically changing the status of a product registered in a shopping mall in an e-commerce system, wherein the action connector executes an action corresponding thereto based on the attached tag. 5. The method of claim 4,
The tag is used in the form of connecting a plurality of tags to flexibly execute a search action in the action connector. 5. The method of claim 4,
The product display category defines a display state of the product in a web page related to the shopping mall,
The tag is an apparatus for dynamically changing the status of a product registered in a shopping mall in an e-commerce system corresponding to the product display category. The method of claim 1,
The product display category includes at least two of a new registration category (NEW), a general product category (NORMAL), a discount category (DISCOUNT), a popular product category (BEST), and a sales hold category (HOLD). A device that dynamically changes the status of products registered in . 8. The method of claim 7,
The state change rule includes (i) a state transition rule for changing the product display category of the product and (ii) an ordering rule for arranging products within the same product display category, Electronic A device that dynamically changes the status of products registered in a shopping mall in a commerce system. 9. The method of claim 8,
The state transition rule includes a rule for dynamically converting a state from a new registration category (NEW) or a general product category (NORMAL) to a popular product category (BEST) in response to an event indicating that the product sales rank is higher than or equal to the reference value , a device that dynamically changes the status of products registered in a shopping mall in an e-commerce system. 9. The method of claim 8,
The state transition rule includes a rule for converting a state from a general product category (NORMAL) or a popular product category (BEST) to a sale pending category (HOLD) in response to an event indicating that the stock of the product is below the reference value, e-commerce A device that dynamically changes the status of products registered in the shopping mall in the system. 9. The method of claim 8,
The state transition rule stores the product in the approval target list in response to an event indicating that the sales volume or the number of views of the product is less than or equal to a reference value, and the approval operation is performed in a state of waiting for approval, whereby a promotion category for automatic promotion An apparatus for dynamically changing the state of a product registered in a shopping mall in an e-commerce system, comprising a rule for executing a state transformation into 12. The method according to any one of claims 9 to 11,
The information related to the event is obtained from an EC server (E-Commerce server), an apparatus for dynamically changing the status of a product registered in a shopping mall in an e-commerce system. 13. The method of claim 12,
The information related to the event includes information related to product sales and ordering, information related to inquiry of the product, information related to a change of detailed information of the product, and information related to the inventory of the product. A device that dynamically changes the status of products registered in . 13. The method of claim 12,
The action connector downloads the image of the product from the EC server in response to receiving event-related information from the EC server, stores it in a local storage, and overlays a tag corresponding to the event on the downloaded product image. A device for dynamically changing the status of a product registered in a shopping mall in an e-commerce system by uploading it to the EC server. The method of claim 1,
A plurality of the state change rules are predefined,
An apparatus for dynamically changing a status of a product registered in a shopping mall in an e-commerce system, wherein a status change rule applied to the product when the product is registered is designated as one of the plurality of status change rules. 16. The method of claim 15,
The state change rule is an apparatus for dynamically changing the state of a product registered in a shopping mall in an e-commerce system, wherein the status change rule is designated for each event for the same product. 17. The method of claim 16,
A mapping relationship between the product, an event occurring in the product, a state change rule designated for each event, and an action corresponding to a state changed by the state change rule is managed by a mapping table registered in a shopping mall in an e-commerce system A device that dynamically changes the state of a commodity. The method of claim 16, wherein the rule engine,
Learning an optimal state change rule designated for each event occurring in the product and a deep learning model for inferring an optimal action corresponding to the state changed by the state change rule,
Dynamically changing the status of a product registered in a shopping mall in an e-commerce system that uses the learned deep learning model to designate a status change rule and an action corresponding to a status changed by the status change rule when registering the product device to do. 19. The method of claim 18,
The training data set for deep learning is (i) detailed information of the product, and (ii) event information occurring in the product, (iii) a state change rule specified for the event, (iv) by the state change rule An apparatus for dynamically changing the status of a product registered in a shopping mall in an e-commerce system, comprising information on an action corresponding to the changed status and (v) information related to an actual purchase made subsequent to the execution of the action. A method of dynamically changing the status of a product registered in a shopping mall in an e-commerce system, the method comprising:
In the event connector, obtaining information about the event (event) related to the product;
in the rule engine, for the event, executing a state machine to determine the state of the product, wherein the state machine is modeled based on a state change rule; and
In the action connector, including the step of executing an action corresponding thereto according to the state determined by the rule engine,
The event is generated from at least one of input data and statistical data affecting the status of the product in relation to the status change rule within a product life cycle from registration of the product to discontinuation of sales, and ,
The state of the product is divided according to the product display category,
The product display category categorizes the status of the product within the product life cycle,
The status change rule includes (i) a sales status update rule (OnSalesStatUpdate) for updating the status of a product based on the sales status of the product, and (ii) an inventory status update for updating the status of a product based on the stock status of the product a rule (OnStockUpdate), and (iii) a product price change rule (OnProductPriceChange) for updating the status of the product according to the price change of the product;
wherein the rule engine dynamically attaches a tag to the product based on the determined status. A system for dynamically changing the status of a product registered in a shopping mall in an e-commerce system, the system comprising:
An EC server (E-Commnerce server) that collects information on an event for a product from a plurality of shopping malls related to e-commerce and provides it to a product status change device, wherein the event is generated from at least one of input data and statistical data affecting the status of the product in relation to a status change rule within the product life cycle; and
Acquire information about the event from the EC server, execute a state machine for the event to determine the state of the product, and execute a corresponding action according to the determined state to display the execution result including product status change devices provided by EC servers,
The state machine is modeled based on a state change rule,
The state of the product is divided corresponding to the product display category,
The product display category categorizes the status of the product within the product life cycle,
The status change rule includes (i) a sales status update rule (OnSalesStatUpdate) for updating the status of a product based on the sales status of the product, and (ii) an inventory status update for updating the status of a product based on the stock status of the product a rule (OnStockUpdate), and (iii) a product price change rule (OnProductPriceChange) for updating the status of a product according to a price change of the product;
The system for dynamically changing the status of a product registered in a shopping mall in an e-commerce system, wherein the product status changing device dynamically attaches a tag to the product based on the determined status.

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