KR101932713B1 - System and method for automated generation of product information and computer program for the same - Google Patents

Abstract

The present invention relates to a system to automatically generate goods information, comprising: a database to store a goods posting rule related to one or more sellers; a reception unit to receive from a user terminal seller information, one or more goods images, goods information corresponding to each of the one or more goods images, and arrangement information of goods; an image generation unit to arrange the one or more goods images based on the arrangement information, and generate a combined image in which the one or more arranged goods images are combined with the goods information; and an output unit to process the combined image based on the seller information and the goods posting rule stored in the database, thereby generating a posting image to be uploaded to the seller, and provide the posting image to the user terminal. According to the present invention, provided are advantages of solving existing inconvenience of a seller, who newly makes a post whenever a kind or order of goods is changed while personally making a post to be uploaded to each shopping mall, and of automatically generating the goods image and information to be posted to the shopping mall based on the information inputted by the seller.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for automatically generating product information,

Embodiments relate to a system and method for automatically generating product information and a computer program therefor. More specifically, a seller automatically creates a product image and product information for posting in a shopping mall, and thereby, it is necessary to manually create a post which the seller previously uploaded to each shopping mall, It is about technologies that can be solved.

BACKGROUND ART [0002] As e-commerce through the Internet becomes more active, technologies related to advertising products through web sites or selling products by posting images or information related to the products on a shopping mall website on the Internet are actively being developed. For example, Korean Patent Laid-Open Publication No. 2003-0023591 discloses a system and method for outputting an advertisement image using the Internet, which provides an advertisement image of various goods desired by a user in real time.

A seller who wants to sell a product through a shopping mall website has to post information such as an image of the product he / she sells, a product name, and a price to the shopping mall. When there are a plurality of products sold by the same seller, It is not efficient to post on a separate page. Accordingly, when images and information related to a plurality of products sold by the same seller are collectively displayed on one page, and when a consumer selects a specific product, a shopping mall website There are many.

In order to correspond to the above-mentioned display form of the shopping mall website, each seller has to work on arranging the product image and the product information in order to display the plurality of products sold in the order on one page, This work is done manually by each seller. However, when a batch page in which a plurality of products are posted is created and the order or price of some of the products is changed, it is inconvenient to recreate the entire page. In order to generate such a batch page manually, the time required from several hours to several days depends on the number of products, which is not only inefficient, but also has a negative effect on the profitability of the seller due to the waste of human resources .

Korean Patent Publication No. 10-2003-23591

According to an aspect of the present invention, in order to solve the inconvenience that a seller has to manually create a post to be uploaded to each shopping mall and newly create a post every time the type or order of a product is changed, A system and method for automatically generating product information that can automatically generate product images and product information for posting on a shopping mall or the like as a basis, and a computer program therefor.

A system for automatically generating a product information according to an exemplary embodiment includes: a database for storing a product publication regulation associated with each of at least one vendor; A receiving unit configured to receive salesperson information, at least one commodity image, commodity information corresponding to each of the at least one commodity image, and commodity arrangement information from a user terminal; An image generating unit configured to arrange the one or more goods images based on the arrangement information, and to generate a combined image in which the arranged one or more goods images are combined with the goods information; And an output unit configured to generate a posting image to be uploaded to the retailer by processing the combined image based on the seller information and the product posting rule stored in the database and to provide the posting image to the user terminal do.

In one embodiment, the database further stores one or more merchandise layouts defining information associated with one or more of an arrangement of merchandise images or a display format of merchandise images and merchandise information. At this time, the product information automatic generation system further includes a shopping mall provision unit configured to provide a purchase page for a user to purchase the product layout and apply the product layout to the combined image.

In one embodiment, the shopping mall provider is further configured to provide a sales page on which a seller can sell a product based on the product information received from the user terminal.

According to an embodiment of the present invention, there is provided a system for automatically generating product information, the system comprising: a server for receiving statistical information related to product sales by communicating with at least one vendor server, And to present to the user terminal a recommendation layout associated with at least one of the display formats of the user terminal.

In one embodiment, the database further stores the goods information received from the user terminal. The output unit may generate the goods information collection electronic file to be uploaded to the seller by processing the goods information stored in the database on the basis of the seller information and the goods posting rule, To the user terminal.

In one embodiment, the combined image is for the seller to be posted on a seller page where a plurality of products of the seller are exposed in a batch. The image generating unit may include: an image generating unit configured to generate the combined image; And a detailed page generating unit configured to generate a detailed page displayed in response to the selection of one of the products in the seller page using the product image, the product information, and the arrangement information.

In one embodiment, the merchandise information includes one or more tag information received from the user terminal for each merchandise.

In one embodiment, the merchandise information includes inventory quantity information of the merchandise received from the user terminal or the server of the merchant. At this time, the image generating unit is further configured to provide a user interface (UI) that allows the seller to identify an item that is out of stock while designating the arrangement of goods.

The method for automatically generating product information according to the embodiments of the present invention can be performed using the product information automatic generation system according to the above-described embodiments.

A method of automatically generating product information according to an exemplary embodiment includes storing a product publication regulation associated with each of at least one vendor in a database of an automatic product information creation system; Receiving salesperson information, at least one commodity image, commodity information corresponding to each of the at least one commodity image, and arrangement information of commodities from a user terminal; Arranging the one or more goods images based on the arrangement information, and generating a combined image in which the arranged one or more goods images are combined with the goods information; Creating a posting image to be uploaded to the retailer by processing the combined image based on the seller information and the product posting rule stored in the database; And providing the image for publishing to the user terminal.

In one embodiment, the database further stores one or more merchandise layouts defining information associated with one or more of an arrangement of merchandise images or a display format of merchandise images and merchandise information. At this time, the method for automatically generating product information further includes the step of providing a purchase page for the user to purchase the product layout and apply the product layout to the combined image.

The method of automatically generating product information according to an exemplary embodiment of the present invention may further include providing a sales page on which a seller can sell a product based on the product information received from the user terminal.

According to an embodiment of the present invention, there is provided a method for automatically generating merchandise information, comprising: receiving statistical information related to merchandise sales by communicating with at least one merchant server; Determining, based on the statistical information, a recommendation layout associated with at least one of an arrangement of the product images or a display form of the product image and the product information in the combined image; And presenting the recommendation layout to the user terminal.

In one embodiment, the database further stores the goods information received from the user terminal. At this time, the method for automatically generating product information includes: generating a product information collection electronic file to be uploaded to the vendor by processing the product information stored in the database based on the vendor information and the product posting rule; And providing the goods information collection electronic file to the user terminal.

In one embodiment, the combined image is for the seller to be posted on a seller page where a plurality of products of the seller are exposed in a batch. At this time, the method for automatically generating product information further includes generating a detail page displayed in response to selection of a product in the seller page using the product image, the product information, and the arrangement information do.

In one embodiment, the merchandise information includes one or more tag information received from the user terminal for each merchandise.

In one embodiment, the goods information includes inventory quantity information of the goods. The step of receiving the arrangement information may include receiving the arrangement information through a user interface through which a seller can identify an item that is out of stock while designating an arrangement of goods.

The computer program according to one embodiment may be stored in a computer-readable record for executing a method of automatically generating product information according to the above-described embodiments in combination with hardware.

According to the system and method for automatically generating product information according to an aspect of the present invention, a plurality of products of a seller are displayed on a shopping mall website based on sales shop information, product images, product information, A combined image to be posted on a batch page for posting can be generated through an automated system.

According to one aspect of the present invention, there is no need to manually create a product post for posting on a shopping mall website, as in the prior art, by using a system and method for automatically generating product information, It is possible to quickly and easily create contents to be posted on a shopping mall website without changing a long time or cost. As a result, since the seller can easily update the content to be posted on the shopping mall website, it is possible to increase the probability of exposure of the seller merchandise and expect the sales increase by frequently posting the new merchandise on the shopping mall website.

Further, by using a system and method for automatically generating product information according to an aspect of the present invention, a product layout on a batch page on which a plurality of products are to be displayed and a product layout related to a display form of product information are configured as separate, , Sell or recommend a product layout to sellers. Further, according to an aspect of the present invention, a separate merchandise retailer may be implemented through an automatic product information generation system based on information received from a plurality of sellers.

1 is a schematic block diagram of an automatic product information generating system according to an embodiment.
2 is a conceptual diagram of an exemplary combined image generated by the automatic product information creation system according to one embodiment.
3 to 6 are conceptual diagrams of an exemplary user interface (UI) of a system for automatically generating product information according to an exemplary embodiment.
7 is a flowchart showing each step of a method for automatically generating goods information according to an embodiment.
8 is a flowchart showing each step of a method for automatically generating product information according to another embodiment.
9 is a flowchart showing each step of a method for automatically generating product information according to another embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

1 is a schematic block diagram of an automatic product information generating system according to an embodiment.

Referring to FIG. 1, a product information automatic generation system 3 according to the present embodiment is configured to operate while communicating with a user terminal 1 and one or more vendor servers 2.

The user terminal 1 is a device for use by a user who uses the product information automatic generation system 3, that is, a seller who wants to upload a post related to a product he / she sells to a shopping mall website or the like. In FIG. 1, the user terminal 1 is shown as a single device. However, this is for convenience of description, and the number of actual users using the automatic product information creation system 3 according to the embodiments or the number of users' It will be readily understood that this is not a limitation.

1, the user terminal 1 is illustrated as a notebook computer. However, the user terminal 1 is not limited to the type shown in the figure, and the user terminal 1 may be a smart phone a set-top box for a mobile communication terminal, a personal computer, a personal digital assistant (PDA), a tablet, and an Internet Protocol Television (IPTV) . ≪ / RTI >

The selling place server 2 is a server of an institution providing a shopping mall website in which a user, that is, a seller, can upload data and sell a product. For example, the vendor server 2 may be a web server or an application service server providing a shopping mall website. In addition, the shopping mall provided by the seller server 2 may be any form of selling the merchandise of the seller to consumers, regardless of differences in sales methods such as open market or social commerce Lt; / RTI >

The communication method between the automatic product information creation system 3 and the user terminal 1 and the vendor server 2 includes all the communication methods capable of networking objects and objects through a wired and / or wireless network And is not limited to wired communications, wireless communications, 3G, 4G, or otherwise.

For example, the wired and / or wireless network between the product information automatic generation system 3 and the user terminal 1 and the vendor server 2 may be a local area network (LAN), a metropolitan area network (MAN) (Enhanced Data GSM Environment), HSDPA (High Speed Downlink Packet Access), W-CDMA (Wideband Code Division Multiple Access), CDMA (Code Division Multiple Access), TDMA (Time Division Multiple Access) Bluetooth, Zigbee, Wi-Fi, Voice over Internet Protocol (VoIP), LTE Advanced, IEEE 802.16m, WirelessMAN-Advanced, HSPA +, 3GPP Long Term Evolution (LTE) (IEEE 802.16e), UMB (formerly EV-DO Rev. C), Flash-OFDM, iBurst and MBWA (IEEE 802.20) systems, HIPERMAN, Beam-Division Multiple Access (BDMA), World Interoperability for Microwave Access ) And ultrasound-based communication, the term " communication network " It is, but is not limited to this.

In one embodiment, the product information automatic generation system 3 includes a database (DB) 1, a reception unit 32, an image generation unit 33, and an output unit 34. Further, in one embodiment, the automatic product information creating system 3 further includes a shopping mall providing unit 35. [ Further, in one embodiment, the goods information automatic generation system 3 further includes an analysis unit 36. [

The automatic product information creation system 3 according to the embodiments and each of the units 31-35 included therein may be entirely hardware or partially hardware and partially software. For example, the product information automatic generation system 3 and each of the units 31-35 included therein can collectively refer to hardware and related software for processing data of a specific type and contents and / have. The terms "part", "module", "device", "terminal", "server" or "system" are used herein to refer to a combination of hardware and software driven by that hardware. For example, the hardware may be a data processing device comprising a CPU or other processor. Also, the software driven by the hardware may refer to a running process, an object, an executable, a thread of execution, a program, and the like.

Further, each element constituting the automatic product information creation system 3 is not necessarily intended to refer to a separate apparatus which is physically separated from each other. That is, the DB 31, the receiving unit 32, the image generating unit 33, the output unit 34, the shopping mall providing unit 35, and the analyzing unit 36 shown in FIG. It is not necessary that each of the components be provided independently of each other. Of course, depending on the embodiment, at least one of the DB 31, the receiving unit 32, the image generating unit 33, the output unit 34, the shopping mall providing unit 35, and the analyzing unit 36 may physically It is also possible to implement them as separate devices.

The DB 31 plays a role of storing the article posting regulations associated with each selling place (i.e., shopping mall) corresponding to the selling place server 2. The article posting regulations may be entered by the manager of the automatic product information generating system 3 or automatically collected from the seller server 2 by the automatic product information generating system 3. [ In addition, in one embodiment, the DB 31 further stores product images and product information received from the user device 1 of the seller.

The receiving unit 32 receives sales order information, one or more merchandise images, merchandise information corresponding to one or more merchandise images, and merchandise arrangement information from the user terminal 1. [ The merchandise information is for specifying the selling shop server 2 to which the seller intends to sell the merchandise. The merchandise image is an image for showing each merchandise to the consumer. The merchandise information includes a merchandise name for each merchandise, Or any other information necessary for a consumer to purchase a product, such as price information including options, price and discount price of the product. The arrangement information of the merchandise refers to information designating an order in which each merchandise is arranged on a batch page on which a plurality of merchandise of a seller is to be posted.

The image generating unit 33 is configured to arrange one or more product images based on the arrangement information specified by the seller, and to generate a combined image in which the arranged product images are combined with the corresponding product information. The product image and the product information are displayed in parallel with the product image or in an overlay form on the product image together with the product name, color, price, discount price, etc. of the product information together with the order number of each product, Can be configured. In this case, the combined image may be an image in which a plurality of products arranged in accordance with the order specified by the seller are included in one image, or the order and product information of each product are displayed together with the image, Or may refer to a series of images segmented by product.

In one embodiment, the image generating unit 33 includes a deal image generating unit 331 and a detail page generating unit 332. The dealer image generating unit 331 is a unit that generates the above-described combined image as an image to be displayed on a batch page in which a plurality of merchandise items are displayed. The detail page generating unit 332 is a unit for generating a detailed page for displaying detailed information of a product when a consumer selects any one product on a batch page. The detail page generation unit 332 can generate detailed pages of each product by reflecting the order of the products on the batch page based on the arrangement information specified by the seller.

In one embodiment, the merchandise image transmitted by the merchant to the receiver 32 may be divided into an image to be included in the combined image and an image to be displayed in the detail page of the merchandise. In addition, the price information of the merchandise information transmitted by the seller to the receiving section 32 may include a plurality of price information that is stepwise subdivided into the standard sales price, the first discount price, the second discount price, and the third discount price. Further, in one embodiment, the product information includes inventory quantity information of the product. In addition, the product information may include the category of the product, the year of production, the available season, the material, the length, and the like, or may include a tag specified by the seller. The tag will be described later in detail with reference to FIG.

2 is a conceptual diagram of an exemplary combined image generated by the automatic product information creation system according to one embodiment.

Referring to FIG. 2, the combined image generated by the image generating unit includes the product images 201 and 202 provided by the seller, the arrangement order numbers 211 and 221, the product name information 212 and 222 And price information 213 and 223, discount rate information 214 and 224, and merchandise or seller information 215 and 225, respectively. The combined image may be configured such that the images 210 and 220 for the individual goods are each a separate electronic file or the batch image including the plurality of individual merchandise images 210 and 220 is a single electronic file . ≪ / RTI >

The combined images 210 and 220 collectively constitute a batch page for a plurality of products, and the consumer performs an operation designated by the shopping mall, such as selecting one of the products or selecting the product images 201 and 202 The detail page of each product can be browsed. Although not shown in the drawing, the detail page for each product can also be configured by at least partially utilizing the product information 211-215 and 221-225 specified by the seller, like the combined image.

The sizes and arrangement types of the product images 201 and 202 shown in FIG. 2, the sizes and arrangement types of the product information 211-215 and 221-225 and the product information 211 -215 and 221-225, etc. are merely illustrative, which may be configured differently depending on the merchandise layout to be applied. In FIG. 2, the price information 213 and 223 are displayed together with the price and the discount price, but the list price may be omitted in other display formats, and some of the goods information 211-215 and 221-225 displayed in the drawings may be omitted Or other information not shown in the drawings may be added as the product information.

2 shows a two-stage arrangement in which the combined images 210 and 220 are arranged in two columns in a batch page, but this is an example, and in another embodiment, the combined images may be arranged in one column Or in a batch form in a form different from that shown in the figure, such as a batch form or a three or more batch form.

3 is a conceptual diagram of an exemplary user interface (UI) of a system for automatically generating product information according to an exemplary embodiment, and shows a screen on which a seller inputs product information.

Referring to FIG. 3, the seller uses the area 301 to identify sales shop information related to a product he / she wants to sell, specification of a combined image (referred to as a "deal list" in the drawing) (Referred to as " special price "or" super special price "in the example of the drawing) have. In addition, the seller can input details corresponding to each product information using the area 302. [ Further, a preview of the combined image in which the product image and the product information are displayed can be displayed in the area 303 based on the image uploaded by the seller and the product layout (i.e., "skin") applied by the seller.

Using the UI as shown in FIG. 3, the seller can upload the product image and product information for creating the combined image to the product information automatic generation system. However, it will be readily appreciated by those skilled in the art that the UI shown in the accompanying drawings is only exemplary and that it can be implemented differently according to the embodiment and does not limit the scope of the present invention.

FIG. 4 is a conceptual diagram of another exemplary UI of an automatic product information generation system according to an exemplary embodiment, in which a seller defines a product arrangement in a combined image.

Referring to FIG. 4, the seller can define an arrangement order of products to be used for composing a combined image using one or more products of the products that he / she has uploaded to the system for automatically generating sales information. That is, the seller can search for the goods to constitute the combined image using the area 400, and information corresponding to the searched product and a thumbnail image are displayed in the area 401. At this time, the seller can define the products to be included in the combined image and the arrangement order thereof by dragging and dropping each product 410 displayed in the area 401 to the other area 402. Also, the seller may define the order of the products by selecting any one of the automatic arrangement order provided by the product information automatic generation system, such as sales order / lot order, inventory order / lot order, have.

When the seller presses the store button after storing the goods in the area 402, the goods in the area 402 can be configured as a combined image as described above with reference to Fig. 2 in accordance with the arrangement order. However, this is an illustrative example, and the manner in which the merchandiser defines the merchandise and the arrangement order of the combination images is not limited to that shown in this drawing.

FIG. 5 is a conceptual diagram of another exemplary UI of a system for automatically generating product information according to an embodiment. FIG. 5 shows another screen in which a seller defines an arrangement of goods in a combined image.

Referring to FIG. 5, the seller can construct a plurality of types of combined images ("Dill" in the example of the drawings) using the automatic product information generating system. At this time, the seller searches for the goods to be included in the combined image using the area 500, and uses one or more items in the list of retrieved goods displayed in the area 501 in the same manner as described above with reference to Fig. Items to be included and their arrangement order can be defined through an area 502.

4, the seller can use the plurality of areas 502, 503, and 504 to select a plurality of sets of products to be included in the combined image and their arrangement order Can be defined. For example, the products displayed in one area 502 and their arrangement order may be copied to another area 503, and then the products may be added or subtracted, or the order of arrangement may be changed. Alternatively, the seller may separately define the arrangement order with the products of the respective areas 502, 503, and 504. In addition, the seller may perform a modification to each "deal " or a copy between" deal " or deletion of " deal " based on the menu on the left side of the screen.

5, a plurality of combined images that are different from each other based on the products defined in the plurality of areas 502, 503, and 504 and their arrangement order are collectively generated . The present embodiment can be easily utilized when the seller sells his or her own goods to a plurality of different selling places.

FIG. 6 is a conceptual diagram of another exemplary UI of a system for automatically generating product information according to an embodiment. FIG. 6 shows another screen in which a seller defines an arrangement of goods in a combined image.

6, the combined images 601 to 610 corresponding to the merchandise of the seller in the present embodiment can be displayed in the form of a gallery in which the images 601 to 610 are arranged in one page, You can define the placement of each image 601-610 by dragging and dropping images 601-610 within the page. The seller may also adjust the size of each image 601-610 by dragging the edges of each image 601-610 within the page. In the case of using the user interface configured as described above, the seller can confirm the contents of the combined image from the images 601 to 610 without implementing a separate preview function for the combined image in which the seller's product information is reflected, There is an advantage in that they can be freely arranged in a batch page to be displayed.

In one embodiment, the merchant may use the search window 611 in the page to display only the combined images corresponding to a particular item and adjust their arrangement. Also, in one embodiment, each item information may include a tag specified by the seller for the item, and the seller may select one or a plurality of tags 621 and 622 in the tag selection area 620, May display only the combined images of the designated products and adjust their arrangement.

For example, a tag may be a color specifying a color such as "red, red, red, red, red", or a category such as "dress, dress" Designate the product's features such as "lace, embroidery", "slim, fit, tight", etc., specify the overall shape of the product, "retail angora, To designate the style or main use of the product such as "luxury, luxury, patriarchy, party, date, wedding, meeting, year-end", or designate the gender of the target consumer such as "woman, woman, lady" Designating a particular brand, etc., which may be arbitrarily set according to the convenience of the seller, and is not limited to a specific expression. When a tag is assigned to a product, the product information and the combined image can be managed based on the tag, so that a batch page composed of combined images of products suitable for the purpose can be easily configured.

Meanwhile, when generating the combined image using the automatic product information generating system according to the embodiments, the receiving unit 32 receives the stock information of the product from the user terminal 1 or the seller server 2 as a part of the product information And the image generating unit 33 may display whether or not the product is available in the user interface for generating the combined image. For example, when a seller constructs a batch page made up of a combined image corresponding to a plurality of products thereof, if there is a product with an inventory of 0, the combined image of the product is displayed on the page as shown in FIG. Can be displayed by a separate recognizable mark or color. In this case, the seller can easily recognize that the unobstructed article is included in the process of arranging the combined image, and configure the batch page to exclude or replace the commodity with another commodity.

Referring again to FIG. 1, the shopping mall provider 35 defines information related to the arrangement of product images and / or the display form of product images and product information in a combined image as a product layout, Buying a layout provides a purchase page that can be applied to your product images and information. Information on the product layout is stored in the DB 31, and the shopping mall provider 35 can provide a purchase page of the product layout based on the information. At this time, the product layout of the purchase page may be input by the manager of the automatic product information creation system 3, or may be input by the user using the automatic product information creation system 3, that is, And may be uploaded to the DB 31 via the purchase page.

In one embodiment, the shopping mall provider 35 provides the shopping mall of the merchandise layout that can be applied by purchasing the merchandise layout, while distributing the sales performance information in the merchandise server 2 of the products to which each merchandise layout is applied to the user terminal 1) or the seller server 2 and provide them. For this purpose, a related agreement may be required between the operator of the automatic product information creation system 3 and the seller and the operator of the seller server 2.

By exposing the sales performance of each product layout to the purchase page, it is possible to promote the purchasers' purchase of the product layout that has achieved excellent sales performance, and the seller can create an original product layout and upload it as a product to the shopping mall study unit 35 I can encourage you to do it. At this time, the shopping mall provider 35 receives the sales performance information of the products to which the corresponding product layout is applied in the seller server 2, and only when the sales performance information satisfies a predetermined criterion (for example, It is also possible to perform quality control of the product layout by making it possible to upload it as a product to the supplier 35.

In addition, in one embodiment, the shopping mall provider 35 not only provides a page on which a product layout can be purchased, but also allows a user who uses the product information automatic generation system 3, that is, You can also provide a sales page that you can sell. In this case, the shopping mall provider 35 at least partially performs a function similar to that of the conventional shopping mall server (that is, the selling place server 2). Since the merchandise information automatic generation system 3 receives merchandise information from various merchants in order to generate a combined image, the shopping mall website can be easily constructed based on the received merchandise information.

In one embodiment, the shopping mall of the goods layout or the shopping mall of the goods themselves provided by the shopping mall providing unit 35 may be implemented by applying the arrangement form of the combined image as described above with reference to Fig. For example, a shopping mall of a merchandise layout may be displayed by displaying a merchandise layout instead of a combined image in each of the images 601 to 610 shown in FIG. 6, and a seller may search for a specific merchandise layout based on a name or a tag It can also be configured to be. Alternatively, it is also possible to construct a shopping mall website that performs a function corresponding to a conventional shopping mall server by displaying the goods themselves in each of the images 601-610 shown in Fig. At this time, the product layout, the arrangement and the display size of the goods may be determined in consideration of the sales order, the sales amount, and the like.

Further, in one embodiment, the shopping mall of the merchandise itself provided by the shopping mall offering unit 35 may take the form of an intermediary page that provides an access link to one or more other merchant servers 2. In this case, each of the shopping malls provided by a plurality of vendor servers 2 is presented using an arrangement of images as shown in Fig. 6, and a consumer selects and connects a specific shopping mall, You may. At this time, the arrangement and display size of the images corresponding to each shopping mall may be determined in consideration of the sales order or sales volume of the shopping mall.

The analyzer 36 receives the statistical information related to the merchandise sales by communicating with the merchandise server 2, and can determine the recommend layout in the merchandise layout based on the statistical information, and can propose to the seller. A recommended layout means a product layout that has been applied by one or more other sellers to show a high sales performance or a product layout that is expected to be suitable for a seller's product according to another criterion. In this case, the recommended layout may include an arrangement form of the product image and the product information, and recommended category information about the product to be exposed at a relatively prominent position such as the upper end in the combined image.

For example, the analyzing unit 36 may be configured to determine, based on the goods information transmitted from the seller by the seller, product layouts applied by the other sellers at a high frequency with respect to the goods belonging to the same or similar categories as those of the seller It can be decided by the recommended layout. Alternatively, the merchandise layout suitable for the merchandise of the seller may be determined based on the current environmental information (for example, weather, season, sales results of third parties). For example, by analyzing the current weather or seasons, you can suggest a recommended layout in which a group of products that sell well in a specific weather or season can be exposed to a top or other conspicuous location, or based on sales performance of another seller It is possible to suggest a recommended layout in which items of the same category or similar category as the items sold by other sellers are exposed at the upper or other conspicuous locations.

The output unit 34 processes the combined image generated by the image generating unit 33 on the basis of the seller information received from the seller and the product publication regulation for each seller stored in the DB 31, And creates a posting image to be uploaded to the relevant selling shop server 2. For example, processing a combined image for creating an image for publication may include combining, dividing, cropping, or resizing an image, or adjusting characteristics such as contrast, chroma, and contrast of the image.

In addition, in one embodiment, the output unit 34 may output, in addition to the combined image, product information uploaded from the seller in another arbitrary format required by the vendor server 2. For example, the output unit 34 may provide the seller with an electronic file corresponding to a spread sheet in which the detailed items specified by the seller among the goods information are arranged according to the product arrangement order designated by the seller. At this time, the electronic file, like the combined image, may have been processed in accordance with the rules for posting the goods according to each sales agency. The seller can easily provide information on the merchandise to be sold to the seller by uploading the electronic file provided by the output unit 34 to the seller server 2. [

7 is a flowchart showing each step of a method for automatically generating goods information according to an embodiment. The method for automatically generating product information according to the following embodiments can be performed using the product information automatic generation system according to the above-described embodiments.

Referring to FIG. 7, first, a product posting rule associated with one or more vendors can be stored in a DB of the automatic product information generating system (S11). At this time, the product posting rule is information specifying the format of an electronic file for defining product information, content to be included in a web page for selling goods at a vendor, size and format of an image, and the like.

Next, the sales order information, the product image, the product information and / or the product arrangement information are received from the seller's user terminal (S12), the product image is arranged based on the received arrangement information, (S13). The combined image is displayed together with the product image so that the consumer can confirm the information such as the product order number, the product name, the product price, the discount rate, the seller, and the selling place. The combined image may be generated as a separate electronic file for each product, or as an electronic file including a plurality of product images.

In one embodiment, not only a combined image but also a detail page corresponding to each combined image may be generated (S14). The detail page refers to a web page for displaying detailed information of a product when a consumer selects any one product from a batch image in which a plurality of products of the same seller are displayed. Like the combined image, the detail page can also be automatically generated using the product image received from the seller's user terminal, product information, arrangement order, and the like.

Next, the combined image (or the detailed page in the case where the detailed page exists) is processed as a posting image in accordance with the article posting regulations corresponding to the seller information (S15), and the posting image is outputted so as to be downloadable from the user terminal (S16). The seller can upload the received image for posting to the server of the shop or the like. Since the image for publication generated by the above process is automatically generated based on the product information input by the seller, even if one or more products are changed or the price or arrangement order of the products is changed, the seller can easily change the changed product information And can receive the reflected posting image from the product information automatic generation system.

Therefore, it is unnecessary for the seller to manually create a product post for posting on a shopping mall website as in the past, so even if information on a part of a plurality of products is changed, it is posted on a shopping mall website for a long time or at no cost The contents to be generated can be generated quickly and easily. As a result, since the seller can easily update the content to be posted on the shopping mall website, it is possible to increase the probability of exposure of the seller merchandise and expect the sales increase by frequently posting the new merchandise on the shopping mall website.

In one embodiment, the product information collected in addition to the image for publication may be output in the form of an electronic file to the seller (S17). The collected product information is a spreadsheet or the like in which the detailed items specified by the seller in the product information are arranged according to the product arrangement order specified by the seller and the seller uploads the information to the seller server so that the information of the goods he / As shown in FIG.

8 is a flowchart showing each step of the method for automatically generating product information according to another embodiment, and shows each step of a process of commercializing a product layout in a product information automatic generation system and selling the product to sellers.

Referring to FIG. 8, a goods layout configured by a seller is first received from a seller's user terminal (S21), and the received goods layout can be posted on a purchase page provided by a shopping mall providing system of the product information automatic creation system (S22). In one embodiment, a seller configures a product layout and applies the product layout to his / her sales product first, and only when the seller satisfies a predetermined condition (e.g., a certain amount of sales performance value) using the product layout, Make the layout available for posting.

However, this is an illustrative example, and in another embodiment, any user may configure a product layout to be posted on a purchase page provided by a shopping mall offering without any particular limitation. Further, in another embodiment, the article layout to be posted on the purchase page provided by the shopping mall offering may be defined by the operator of the automatic product information creating system, in which case the steps S21 and S22 may be omitted.

Next, a purchase request of the product layout through the shopping mall can be received from another seller (S23). In order to encourage sellers to purchase merchandise layouts, the system for automatically generating merchandise information can display information such as sales performances for each merchandise layout through a purchase page. You can choose.

When the purchase is determined, the system for automatically generating the product information proceeds the settlement of the product layout purchase cost to the seller (S24). When the settlement is completed, when the combined image is generated by the seller who purchased the product layout, A product layout can be set to be applicable (S25). Since the settlement process of the purchase cost can be performed in a conventional electronic commerce, a detailed description thereof will be omitted.

9 is a flowchart showing each step of the method for automatically generating product information according to another embodiment, and shows each step of a process in which a product information automatic generation system presents a recommendation layout to each seller based on statistical information.

Referring to FIG. 9, a product information automatic generation system may receive sales statistical information from vendor servers (S31). At this time, the sales statistic information includes information on the product layout applied to sales items of a plurality of sellers, information on sales products that achieve a relatively high sales result among sales items of a plurality of sellers, Information on a commodity which has started selling at a high frequency, information on a commodity that is exposed at a top or another conspicuous position among the sales items of a plurality of sellers, and the like.

Further, the shop information, the product image, the product information and / or the product arrangement information can be received from the seller's user terminal (S32). This may be the same as step S12 of the above-described embodiment with reference to FIG. 7, which is a process of receiving necessary information from a seller who desires to generate a combined image through a product information automatic generation system.

Next, based on the sales statistical information received in step S31 and the merchandise information received in step S32, a recommendation layout for merchandise sales of the seller is determined (S33), and the recommendation layout can be presented to the seller (S34) . For example, a recommendation layout may refer to a particular type of merchandise layout itself, or it may refer to a display form for a particular category of merchandise in the merchandise layout.

For example, in one embodiment, a product layout applied with a high frequency by other sellers other than the seller may be presented as a recommendation layout, or a product that has achieved a high sales performance by other sellers of the seller Suggested layouts can be presented to place items of the same or similar category at the top or other conspicuous location of the combined image.

Alternatively, in another embodiment, a recommendation layout may be provided to expose products that have achieved high sales performance by other sellers in the same natural environment among sales products of sellers on the basis of the current weather, season, etc., It can also be presented.

Furthermore, in another embodiment, the content of the web page of the shop-selling server is analyzed, and products (for example, a new product or a popular sale product) placed at a top or another conspicuous position are derived And suggest a recommended layout to expose items of the same or similar categories to those of the combined images.

The seller confirms the recommendation layout presented in the manner of the above exemplary embodiments or in other different ways by the automatic product information generating system and makes a recommendation through the purchase page provided by the shopping mall providing system of the automatic product information creating system The layout can be purchased and applied to his / her sales products (S35).

According to the system and method for automatically generating product information according to the above embodiments, it is not necessary for a seller to manually create a product post for posting on a shopping mall website, as in the prior art. Therefore, It is possible to quickly and easily create contents to be posted on a shopping mall website without paying a long time or cost. As a result, since the seller can easily update the content to be posted on the shopping mall website, it is possible to increase the probability of exposure of the seller goods and increase the sales by frequently posting new products. In addition, the merchandise layout can be configured as a separate merchandise item, and the merchandise layout can be sold or recommended to sellers, thereby making profitable. Furthermore, a separate merchandise retailer may be implemented through the automatic product information generation system based on the information received from the plurality of sellers in the automatic product information generation system.

The operation by the automatic product information generating method according to the embodiments described above can be at least partially implemented in a computer program and recorded on a computer readable recording medium. The program for implementing the operation according to the automatic product information generating method according to the embodiments is recorded, and the computer readable recording medium includes all kinds of recording devices for storing data that can be read by a computer. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present embodiment may be easily understood by those skilled in the art to which this embodiment belongs.

While the invention has been shown and described with reference to certain embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. However, it should be understood that such modifications are within the technical scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (17)

As a product information automatic generation system,
A database that stores product posting rules associated with each of the one or more merchants;
A receiving unit configured to receive sales order information, a plurality of product images, product information corresponding to each of the plurality of product images, and arrangement information of products from a user terminal;
A combination of displaying each product image provided by the seller on the basis of the arrangement information together with product information including at least one of arrangement order, product name information, price information, discount rate information, and seller information An image generation unit configured to generate an image; And
And an output unit configured to generate a posting image to be uploaded to the retailer by processing the combined image based on the retailer information and the product posting rule stored in the database and to provide the posting image to the user terminal ,
Wherein the combined image is for constituting a batch page in which a plurality of products of one seller are displayed at a time in the retailer so that a consumer can select any one of the plurality of products, An electronic file or an electronic file including the plurality of product images,
Wherein the arrangement information includes information specifying an order in which the plurality of goods are arranged in the batch page,
Wherein the goods posting rule includes information specifying at least one of a format of the electronic file, a size of an image to be included in the batch page, and a format of an image to be included in the batch page,
The image generation unit may include:
A dealer image generating unit for generating a combined image as an image to be displayed on the batch page in which a plurality of merchandise of the seller is displayed; and a detailed page displaying detailed information of the merchandise when the consumer selects one of the merchandise on the batch page A detailed page generating unit for generating a detailed page,
The seller selects any one of the automatic arrangement order provided by the automatic product information creation system using one or more products among the products that the seller has uploaded the product information to the automatic product information creation system and adjusts the arrangement of one or more products Defines an arrangement order of goods to constitute the combined image,
Wherein the detailed page generating unit generates the detail page by reflecting the order of products on the batch page based on the arrangement information specified by the seller. The method according to claim 1,
Wherein the database further stores one or more merchandise layouts defining information associated with one or more of an arrangement of merchandise images or display forms of merchandise images and merchandise information,
And a shopping mall provision unit configured to provide a purchase page for the user to purchase the product layout and apply the product layout to the combined image. 3. The method of claim 2,
The shopping mall providing unit is further configured to provide a seller with a sale page on which a seller can sell a product based on the product information received from the user terminal. The method according to claim 1,
Receiving statistical information related to merchandise sales by communicating with at least one merchant server and determining a recommendation layout associated with at least one of an arrangement of merchandise images or a display form of merchandise information in the combined image based on the statistical information And an analyzing unit configured to display the product information to the user terminal. The method according to claim 1,
Wherein the database further stores the goods information received from the user terminal,
Wherein the output unit generates the goods information collection electronic file to be uploaded to the seller by processing the goods information stored in the database on the basis of the seller information and the goods posting rule and transmits the goods information collection electronic file to the user terminal The system further comprising: delete The method according to claim 1,
Wherein the product information includes at least one tag information received from the user terminal for each product. The method according to claim 1,
The product information includes inventory quantity information of the product,
Wherein the image generating unit is further configured to provide a user interface through which a merchant can identify a product that is out of stock while specifying an arrangement of the product. Storing a product posting rule associated with each of the one or more sellers in a database of the automatic product information generating system;
The automatic product information generation system comprising: receiving sales order information, a plurality of product images, product information corresponding to each of the plurality of product images, and product arrangement information from a user terminal;
Wherein the automatic product information generating system includes at least one of an arrangement order number, a product name information, a price information, a discount rate information, and a seller or seller information corresponding to each product, the product images provided by the seller on the basis of the arrangement information Generating a combined image to be displayed together with the product information;
Generating the image for publication to be uploaded to the retailer by processing the combined image based on the merchandise information and the merchandise publication regulations stored in the database; And
Wherein the product information automatic generation system provides the image for publication to the user terminal,
Wherein the combined image is for constituting a batch page in which a plurality of products of one seller are displayed at a time in the retailer so that a consumer can select any one of the plurality of products, An electronic file or an electronic file including the plurality of product images,
Wherein the arrangement information includes information specifying an order in which the plurality of goods are arranged in the batch page,
Wherein the goods posting rule includes information specifying at least one of a format of the electronic file, a size of an image to be included in the batch page, and a format of an image to be included in the batch page,
Wherein the automatic product information generating system generates a detail page for displaying detailed information of a product when the consumer selects any one of the products on the batch page by using the product image, the product information, and the arrangement information Further,
The seller selects any one of the automatic arrangement order provided by the automatic product information creation system using one or more products among the products that the seller has uploaded the product information to the automatic product information creation system and adjusts the arrangement of one or more products Defines an arrangement order of goods to constitute the combined image,
Wherein the step of generating the detailed page includes generating the detailed page by reflecting the order of the product on the batch page based on the arrangement information specified by the seller. 10. The method of claim 9,
Wherein the database further stores one or more merchandise layouts defining information associated with one or more of an arrangement of merchandise images or display forms of merchandise images and merchandise information,
Wherein the product information automatic generation system further includes the step of providing a purchase page for a user to purchase the product layout and apply the product layout to the combined image. 11. The method of claim 10,
Wherein the product information automatic generation system further comprises the step of providing a sales page through which a seller can sell a product based on the product information received from the user terminal. 10. The method of claim 9,
Receiving the statistical information related to the merchandise sales by communicating with the at least one merchant server;
Wherein the automatic product information generating system includes a step of determining a recommendation layout associated with at least one of an arrangement of product images or a display form of product images and product information in the combined image based on the statistical information; And
Further comprising the step of automatically presenting the recommendation layout to the user terminal. 10. The method of claim 9,
Wherein the database further stores the goods information received from the user terminal,
Generating the product information collection electronic file to be uploaded to the vendor by processing the product information stored in the database based on the vendor information and the product publication regulations; And
Further comprising: the product information automatic generation system providing the product information collection electronic file to the user terminal. delete 10. The method of claim 9,
And the product information includes at least one tag information received from the user terminal for each product. 10. The method of claim 9,
The product information includes inventory quantity information of the product,
Wherein the step of receiving the arrangement information comprises receiving the arrangement information through a user interface through which a seller can identify a product that is out of stock while specifying an arrangement of the product. A computer program stored in a computer readable medium for executing a method for automatically generating product information according to any one of claims 9 to 13,

Images