KR101764361B1 - Method of providing shopping mall service based sns and apparatus for the same - Google Patents
Method of providing shopping mall service based sns and apparatus for the same Download PDFInfo
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Abstract
In an embodiment of the present invention, the user input information input from the first user is mapped to the product content corresponding to the user input information, and the user input image included in the user input information and the shopping information A user content generation unit for generating a user content including the user content; A product content update unit updating the product content so that the user input image is included in the product content; A reward provider for determining an amount of rewards based on activity details of at least one of the user content and the goods content of a second user different from the first user and providing the reward to the first user; A shopping mall service providing apparatus based on a social network service.
Description
Embodiments of the present invention relate to a shopping mall service providing method and apparatus, and more particularly, to a shopping mall service providing method based on a social network service that provides user contents and shopping information together on a social network service (SNS) And an apparatus therefor.
2. Description of the Related Art In recent years, as the availability and accessibility of communication networks such as the Internet have increased, there has been an increasing tendency to determine whether to use services by reviewing reviews or reviews of other users before purchasing products or using services. Consumers' confidence in reviews is fairly high, since reviews and reviews by prospective buyers and line users are expected to be objectively evaluated from the consumer's perspective rather than the business's perspective.
The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.
The embodiments of the present invention provide shopping information of a merchandise to personal contents of a broker displayed in a social network service and provide it to buyers while at the same time paying a predetermined reward to the broker in accordance with purchase of goods by the buyer through personal contents, There is provided a social network service based shopping mall service providing method and an apparatus therefor which can obtain an advertisement effect on a product included in the personal contents while guiding the upload of the personal contents of the intermediary.
Further, in the embodiments of the present invention, when a mediator creates personal contents, the mediator automatically searches for goods to be linked to the personal contents based on the input contents of the intermediary, A method for providing a shopping mall service based on a social network service and an apparatus therefor are provided.
In an embodiment of the present invention, the user input information input from the first user is mapped to the product content corresponding to the user input information, and the user input image included in the user input information and the shopping information A user content generation unit for generating a user content including the user content; A product content update unit updating the product content so that the user input image is included in the product content; A reward provider for determining an amount of rewards based on activity details of at least one of the user content and the goods content of a second user different from the first user and providing the reward to the first user; A shopping mall service providing apparatus based on a social network service.
According to another embodiment of the present invention, the user content generating unit may map the user input information input from the first user and the product content corresponding to the user input information, Creating user content including shopping information contained in the content; Updating the product content so that the user input image is included in the product content; And the reward providing unit determines the amount of rewards based on activity details of at least one of the user content and the goods content of a second user different from the first user and provides the reward to the first user A shopping mall service providing method based on a social network service is disclosed.
Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.
The method and apparatus for providing a shopping mall service based on the social network service according to the embodiments of the present invention can provide the shopping contents of the goods to the buyers through the personal contents of the broker displayed in the social network service, The mediator is paid a predetermined reward according to the purchase of the merchandise by the purchaser through the purchase of the merchandise, so that the advertising effect on the merchandise included in the personal content can be obtained while guiding the upload of the mediator's personal content.
In addition, according to embodiments of the present invention, a method and a device for providing a shopping mall service based on a social network service can automatically search for goods to be connected to personal contents based on contents input by an intermediary, You can create your own personal content.
1 is a block diagram of a shopping mall service providing apparatus according to an embodiment of the present invention.
2 is an example of a screen on which a social network service application according to an embodiment of the present invention is executed.
3 is another example of a screen on which a social network service application according to an embodiment of the present invention is executed.
4 is a flowchart illustrating a method of providing a shopping mall service according to an exemplary embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms. Also, the singular expressions include plural expressions unless the context clearly dictates otherwise. Also, the terms include, including, etc. mean that there is a feature, or element, recited in the specification and does not preclude the possibility that one or more other features or components may be added.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .
1 is a block diagram of a shopping mall service providing apparatus according to an embodiment of the present invention.
1, a shopping mall service providing apparatus according to an embodiment of the present invention includes a user content generating
The user
Specifically, the user
The shopping mall service providing service according to an embodiment of the present invention can be provided through a social network service application. The social network service application may be an application installed in a user terminal, or a user terminal may be a web application accessible via the Internet.
That is, the user content creation interface may be provided in a social network service application.
The user input information may be information used to generate a user review of a particular product of a particular user. For example, the user input information may include a trademark name that a user thinks about a specific commodity, an image of a specific commodity, and a review text for a specific commodity.
That is, the user content may be the SNS publication of a specific user, and at the same time may be a review article about a specific product.
In an alternate embodiment, the user input information may further include a user input keyword for enabling a user to easily search for a review. The user input keyword may be a tag in which a specific symbol and text are combined. For example, the user input keyword may be in the form of a hash tag combined with a hash symbol and text. In this case, the user input keyword may be in the form of '# skirt', '# white'.
Also, the user input information can be obtained automatically from the user review text. For example, a user input keyword '# skirt' can be automatically obtained through a review text called '# Skirt Get' at Myung Dong store.
The shopping information may be information that the user uses to purchase a specific commodity. For example, the shopping information may include information such as an official name of a specific commodity, an official brand name, a commodity price, and a quantity of stock.
In addition, the shopping information may include link information to a selling place selling the product.
In an alternative embodiment, the user
For example, the user input image may be an image in which a specific product is directly photographed, an image photographed by a user wearing a specific product, and the like. The user input brand names are 'Brand A', 'Brand B' 'Hat', user input price range can be 'less than 50,000 won', 'less than 100,000 won' and so on.
The user
In an alternative embodiment, the user
When the user selects at least one of the searched products, the user
In an alternative embodiment, the user
In an alternative embodiment, when the user inputs a user input image through the user content creation interface, selects a specific location within the user input image, and then selects a product, , The corresponding position in the user input image and the product content together to generate the user content. In this case, a symbol may be displayed on the user input image of the user content to indicate that the specific product content is mapped to the corresponding position of the user input image.
Also, the user
The merchandise
In an alternative embodiment, the
In addition, the merchandise
If the user content is newly created or modified, the product
When the user content is newly generated, the product
That is, if a particular user uploads an SNS post with an image of a particular product, automatic updates may be made to add that user's uploaded image to the item page.
The shopping
When the search keyword is input from a specific user, the shopping
In an alternative embodiment, when shopping information entered by a specific user matches one of user input information of a user input brand name, a user input category, and a user input keyword input by other users, It is possible to provide user contents corresponding to user input information.
In addition, when the shopping information inputted by the specific user matches with any one of the official name and the official trademark name of the goods input by the other merchants, the shopping
The
For example, a reward can be in the form of a mileage point that users can earn and use as cash when purchasing goods.
In an alternative embodiment, the
The
In addition, when the user purchases the product through the shopping information included in the specific product content, the
The
For example, when another user purchases a product through the shopping information included in the product content including the first reward and the user input image provided when another user purchases the product through the shopping information included in the user content It may be determined that the reward amount is large in the order of the first reward, the second reward and the third reward in the provided second reward, and in the third reward provided when another user evaluates the user content.
As described above, according to the social network service-based shopping mall service providing apparatus according to the embodiments of the present invention, shopping information of goods is included in personal contents of a broker displayed in a social network service, The advertiser can obtain the advertisement effect on the commodities included in the personal contents while guiding the intermediary to upload the personal contents by providing the intermediary with a predetermined reward.
2 is an example of a screen on which a social network service application according to an embodiment of the present invention is executed.
FIG. 2 shows that the intermediaries are screens for generating user contents through a social network service application.
First, in FIG. 2 (a), the intermediary selects a user input image and then selects a 'Next' button to input a user input image.
Next, in FIG. 2 (b), the intermediary can select a specific location on the user input image and map the shopping information to the corresponding location.
In an alternative embodiment, when a user input image is input, even if the intermediary does not select a specific location on the image, the shopping mall service providing apparatus analyzes the image and extracts an area corresponding to the goods, Can be automatically performed.
The intermediary may receive product information to be searched by inputting a user input brand name, a user input category, a user input price range, and the like into the search
For example, as shown in FIG. 2 (c), when the intermediary inputs the
Also, when the intermediary selects any one of the products for the previously purchased products, the
3 is another example of a screen on which a social network service application according to an embodiment of the present invention is executed.
3 is a view showing a process of providing a reward to an intermediary as a purchaser purchases a product through a social network service application.
In FIG. 3 (a), the purchaser can select a specific product among the shopping information 310 included in the user content generated by the intermediary and receive the product content corresponding to the corresponding product as shown in FIG. 3 (b).
Shopping information on other products included in the user content mapped to the product content may further be displayed as the
In an alternative embodiment, images of other users who have entered user input information mapped to the merchandise content may be further displayed in the merchandise content.
If the buyer selects " purchase " on the product content screen, the purchase procedure for the product may proceed. For example, the purchaser can select 'Purchase' and then enter the delivery information and payment means information to complete the purchase.
When the purchaser completes the purchase for the commodity, the intermediary is awarded a reward, and the
Here, the amount of rewards to be paid to the intermediary may be an amount determined by applying a predetermined ratio to the price of goods purchased by the buyer.
4 is a flowchart illustrating a method of providing a shopping mall service according to an exemplary embodiment of the present invention.
Referring to FIG. 4, in a shopping mall service providing method according to an embodiment of the present invention, a user content generating unit obtains user input information of a first user (S410).
In the shopping mall service providing method according to an embodiment of the present invention, the user content generating unit searches for goods corresponding to user input information (S420).
In addition, in the shopping mall service providing method according to an embodiment of the present invention, the user content generating unit generates user contents by mapping the goods contents and the user input information (S430).
In addition, in the shopping mall service providing method according to an embodiment of the present invention, the product content update unit updates the product content to include the user input image (S440).
In addition, in the shopping mall service providing method according to an embodiment of the present invention, the shopping information providing unit provides user contents and product contents to a second user (S450).
In addition, in the shopping mall service providing method according to an embodiment of the present invention, the reward providing unit determines a reward based on the activity details of the user content or the product content of the second user (S460).
Also, in the method of providing a shopping mall service according to an embodiment of the present invention, the reward providing unit provides a reward to the first user (S470).
The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.
The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connecting members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or additionally provided by a variety of functional connections, physical Connection, or circuit connections. Also, unless explicitly mentioned, such as " essential ", " importantly ", etc., it may not be a necessary component for application of the present invention.
Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .
110: user content generation unit 120: product content generation unit
130: merchandise content update unit 140: providing shopping information
150: Reward offerings
Claims (12)
A product content update unit updating the product content so that the user input image is included in the product content; And
Determining reward amounts based on activity details of at least one of the user content and the goods content of a second user different from the first user and providing the reward to the first user; Including,
The user content generation unit may extract a contour of the feature from the user input image and perform hierarchical structure to classify a pattern of the user input image and select a specific position to which the product content is mapped in the user input image, And grouping according to the degree of similarity acquired based on the pattern and the user input image to obtain a product image belonging to the same group as the user input image as a search result.
The user content generation unit
Acquiring the user input information including at least one of a user input brand name, a user input category, and a user input price range from the first user, searching at least one product corresponding to the user input information in the database, And mapping the product content corresponding to the product selected from the first user and the user input information.
The user content generation unit
Searches for at least one commodity corresponding to the purchasing history of the first user in the database and maps the commodity contents corresponding to the commodities selected from the first user and the user input information among the retrieved commodities, Network service based shopping mall service providing apparatus.
The reward provider
The first reward based on the purchase history based on the first shopping information included in the user content of the second user and the second reward based on the purchase history based on the second shopping information included in the product content are different from each other Wherein the shopping mall service providing apparatus comprises:
The shopping mall service provision apparatus
Acquiring the shopping information including a product brand name, a product image, and a product price from a third user different from the first user and the second user, and generating product content including the shopping information The shopping mall service providing apparatus of claim 1, further comprising:
The shopping mall service provision apparatus
A search information providing unit configured to search at least one of all contents including the user content and the goods content and provide the search information to the second user when the search keyword is input from the second user, Further comprising: a service providing unit for providing the shopping mall service based on the social network service.
Updating the product content so that the user input image is included in the product content; And
Determining a sum of rewards based on activity details of at least one of the user content and the goods content of a second user different from the first user and providing the reward to the first user; Lt; / RTI >
The generating the user content may include extracting an outline of the feature from the user input image and hierarchizing the pattern to classify the pattern of the user input image and extracting a specific position to which the product content is mapped in the user input image Based on the pattern and the similarity acquired based on the user input image, obtaining a product image belonging to the same group as the user input image as a search result. Service delivery method.
The step of generating the user content
Obtaining the user input information including at least one of a user input brand name, a user input category, and a user input price range from the first user;
Retrieving at least one item corresponding to the user input information in the database; And
And mapping product content corresponding to a product selected from the first user and the user input information among the searched products.
The step of generating the user content
Retrieving at least one item corresponding to the purchase history of the first user in the database; And
And mapping product content corresponding to a product selected from the first user and the user input information among the searched products.
The step of providing the reward
The first reward based on the purchase history based on the first shopping information included in the user content of the second user and the second reward based on the purchase history based on the second shopping information included in the product content are different from each other Based on the result of the comparison.
The shopping mall service providing method
The merchandise content generation unit acquires the shopping information including the product brand name, the product image and the product price from the third user, which is different from the first user and the second user, and stores the product contents including the shopping information The method comprising the steps of: creating a shopping mall service based on a social network service;
The shopping mall service providing method
When the search keyword is input from the second user, the shopping information providing unit searches at least any one of all contents including the user content and the goods content corresponding to the search keyword and provides the search result to the second user The method comprising the steps of: (a) providing a shopping mall service based on a social network service;
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2019066335A1 (en) * | 2017-09-29 | 2019-04-04 | 주식회사 픽업 | Method for providing brand-influencer marketplace |
KR20190043994A (en) * | 2018-07-18 | 2019-04-29 | 주식회사 디자인코드엘 | Social networking service system and method for creating and sharing shopping review |
KR20220057187A (en) * | 2020-10-29 | 2022-05-09 | 주식회사 소타랩스 | System for providing coordination service based on clothing of user |
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- 2016-02-29 KR KR1020160024690A patent/KR101764361B1/en active IP Right Grant
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2019066335A1 (en) * | 2017-09-29 | 2019-04-04 | 주식회사 픽업 | Method for providing brand-influencer marketplace |
KR20190043994A (en) * | 2018-07-18 | 2019-04-29 | 주식회사 디자인코드엘 | Social networking service system and method for creating and sharing shopping review |
KR102212362B1 (en) * | 2018-07-18 | 2021-02-04 | 주식회사 디자인코드엘 | Social networking service method for creating and sharing shopping review |
KR20220057187A (en) * | 2020-10-29 | 2022-05-09 | 주식회사 소타랩스 | System for providing coordination service based on clothing of user |
KR102453114B1 (en) * | 2020-10-29 | 2022-10-12 | 주식회사 소타랩스 | System for providing coordination service based on clothing of user |
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