KR102212362B1 - Social networking service method for creating and sharing shopping review - Google Patents

Abstract

The present invention relates to a social networking service system and method for generating and sharing shopping reviews, and more particularly, when a user who purchases a product through a shopping mall web site registers a review including a product-related image, the review is sent to the web. It relates to a social networking service system for generating and sharing shopping reviews that support automatic registration on a site and sharing with other users. The present invention provides a reward to the buyer who registered the review whenever a plurality of other users purchases a product purchased by referring to the review when registering a review on the product purchased by the purchaser through the account page of the SNS, thereby actively participating in the review writing. The product page related to the product that the buyer wants to purchase among one or more products displayed in the image included in the reviews included by the buyer at the same time provides the convenience of sharing information about the product by inducing it to be sold and allowing reviews related to various products to be shared through SNS. By enabling users to easily access and purchase products, the reliability of the products sold in the shopping mall through multiple registered reviews increases the shopping mall usage rate, and at the same time, the product page of the desired product can be easily accessed through reviews. There is an effect of providing convenience of product purchase by supporting the purchase of the product.

Description

Social networking service method for creating and sharing shopping review}

The present invention relates to a social networking service method for generating and sharing shopping reviews, and more particularly, when a user who purchases a product through a shopping mall website registers a review including a product-related image, the review is sent to the website. It relates to a social networking service method for generating and sharing shopping reviews that support automatic registration and sharing with other users.

Currently, with the development of the Internet and various communication devices, various shopping mall-related websites are being provided for product sales. Through this, users can conveniently purchase products that have been purchased offline through shopping mall-related websites, as well as the same kind. The optimal product can be purchased by comparing the quality or price of a plurality of products in a glance.

In addition, these shopping mall-related websites are provided so that users who have purchased products can write and register product-related reviews, and through this, a number of buyers who want to purchase products purchased by users obtain detailed information related to the product. As a result, user satisfaction with products can be further improved when purchasing products through an online store than when purchasing products through an offline store, so this review writing-related function provides considerable help in deciding whether or not to purchase a product. .

Accordingly, most of the shopping mall-related websites that are currently provided provide rewards such as points according to the reviews of the buyers and support them to be used for discounts for the purchase of other products in the future to induce active review writing. Not only are the points provided at the time of writing insignificant, but the reward is small compared to the user's effort in writing a review by paying points only when writing a review, so users do not actively participate in review writing, so the existing method leads to active participation in review writing. There is a limit to paying, and for this reason, it is difficult to accurately judge the product for products that do not have many reviews, and users are reluctant to purchase, resulting in a problem of falling sales.

In addition, this one-time point payment method based on review writing is helpful in purchasing products by other users, such as shipping-related content, etc., as the buyers tend to write reviews for the purpose of obtaining simple points. Not only are the reviews written as unsuccessful reviews are significant, but the quality of the reviews is considerably degraded, so there is a problem that such reviews do not help other users to evaluate products.

In addition, on the existing shopping mall-related website, reviews are registered only for specific products, and various products are displayed in the images included in the reviews, so if you like other products other than the specific products displayed in the image and want to purchase them separately There is a problem that the convenience of purchase is greatly reduced due to the hassle of searching the website.

Korean Patent Publication No. 10-2013-0028216

The present invention supports that a buyer who purchases a product through a shopping mall-related website registers a review including an image about the state of wearing the product on an SNS-related account page to share the review with a number of other users, By supporting the registration of a tag linked to the website for each product displayed in the image included in the reviews, it is possible to support other users to conveniently purchase the user's worn products through the reviews, as well as products based on reviews sharing. The purpose of this is to support to facilitate the determination of whether to purchase according to the product evaluation of other users and to increase product sales by increasing the convenience of purchasing the products included in the latter part of the purchase decision.

In addition, the present invention promotes active participation in review writing by providing a reward to the user who wrote the review when purchasing a product by another user according to the review sharing, and through this, various information related to the product can be provided to a plurality of users, as well as a number of Its purpose is to provide support for improving the quality of products by providing various information such as problems to be supplemented in relation to products to sellers through registered reviews.

The social networking service method for generating and sharing shopping reviews according to an embodiment of the present invention includes a shopping mall server having a member database storing member information including purchase history information and a product database storing product information, and interlocking with the shopping mall server. A social networking method using a social network server and a user terminal subscribed to the social network server as a member, wherein a post including a product wearing or use image to be registered on a user account page of the social network server through the interface of the user terminal If created, transmitting, by the user terminal, purchase details request information to the social network server; The social network server, which has received the purchase details request information, requests the shopping mall server based on the member information of the user terminal to receive the purchase details information of the corresponding member including product information and product page link information, and this is the user terminal. Providing to; When the user terminal displays products according to the purchase history information through the interface, and when one or more displayed products are selected and one or more locations corresponding to the selected products are designated among the image areas, a product page when selected at each designated image location A step of visually displaying a tag allowing access to by and transmitting it to the social network server when the posting is completed; When the social network server receives a post including an image in which the one or more tags are displayed on the corresponding product location, it registers it on an account page and discloses it to other users, and as review information on each product page corresponding to the one or more tags displayed Transmitting a registered post to the shopping mall server for registration; And repeatedly transmitting, by the social network server, to the shopping mall server as review information of different postings of the same user for the same product when receiving the postings including the tags.

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The present invention provides a reward to the buyer who registered the review whenever a plurality of other users purchases a product purchased by referring to the review when registering a review on the product purchased by the purchaser through the account page of the SNS, thereby actively participating in the review writing. The product page related to the product that the buyer wants to purchase among one or more products displayed in the image included in the reviews included by the buyer at the same time provides the convenience of sharing information about the product by inducing it to be sold and allowing reviews related to various products to be shared through SNS. By enabling users to easily access and purchase products, the reliability of the products sold in the shopping mall through multiple registered reviews increases the shopping mall usage rate, and at the same time, the product page of the desired product can be easily accessed through reviews. There is an effect of providing convenience of product purchase by supporting the purchase of the product.

In addition, the present invention provides a reward to the user every time a product purchases by a plurality of other users who purchase a product using the review information registered by the user on the account page, so that the user can continuously receive the reward through one review. Not only can users actively write reviews for products by supporting, but there is an effect of inducing users to increase the quality of reviews in order to actively attract other users through reviews.

In addition, the present invention not only can greatly increase the number of reviews registered for a product, but also improve the quality of reviews at the same time, so that not only the buyer who purchases the product, but also the seller who sells the product accurately diagnoses the product through the reviews. There is an effect of supporting this to be achieved so that high quality products can be manufactured.

In addition, the present invention improves user convenience for review registration by automatically registering all of the reviews on a product page associated with a plurality of different products when a user creates a combined review of a plurality of products into one review, There is an effect of supporting other users to determine whether to evaluate and purchase a product by referring to reviews related to the product displayed in the image.

In addition, the present invention can provide a social networking service that supports users to actively register review information to share various information related to products with other users, and users actively register other users' reviews to provide various By supporting information sharing and allowing users to receive rewards in various ways, it is possible to greatly increase the utilization rate of shopping malls, and at the same time, greatly increase the reliability of products sold in shopping malls by sharing various reviews.

1 is a block diagram of a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention.
2 is a diagram illustrating an operation example showing a process of requesting purchase details for generating reviews in a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention.
3 and 4 are exemplary diagrams illustrating a process of generating and registering review information in a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention.
5 and 6 are diagrams illustrating an operation of a reward payment process according to access to a product page through review information in a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention.
7 is a flowchart of a social networking service method for generating and sharing shopping reviews according to an embodiment of the present invention.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a configuration diagram of a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention, as shown, a shopping mall server 200 that provides a shopping mall-related web site. ), and the shopping mall server 200 and the SNS server 100 that provides an account page related to SNS (Social Networking Service) that is a web page corresponding to each user through a communication network, and the shopping mall server through a communication network 200 and a user device 10 communicating with the SNS server 100 may be included.

In this case, the shopping mall-related web site may be composed of a plurality of different web pages related to the shopping mall, and examples of the web page may include a landing page, a payment page, and a product page for each product. have.

In addition, the shopping mall server 200 may include a member DB 220 for storing information related to the website and for storing member information, and a product DB 210 for storing product information.

Accordingly, the shopping mall server 200 may provide the shopping mall related web page to the user device 10 connected to the shopping mall related web site.

In addition, the SNS server 100 may share the member DB 220 and the product DB 210 in connection with the shopping mall server 200, and based on the member information stored in the member DB 220, the user An account page, which is a separate personal web page, may be created and stored, and an account page corresponding to the user or other users may be provided to the user device 10 connected to the SNS server 100.

In addition, the user device 10 may be configured with an application unit 11 for generating a review on a product purchased through the shopping mall-related website and registering it on at least one of the website and the account page, The application unit 11 may provide an interface for writing a review in response to a user's purchase product.

In this case, the application unit 11 includes the user device (such as a communication unit, an input unit, a global positioning system (GPS) unit, a sensor unit, a storage unit, a display unit, an output unit, a camera unit, etc.) configured in the user device 10. 10) may be configured as a control unit that controls various components of the control unit or executed by the control unit and may be composed of application-related data stored in the storage unit of the user device 10, and the application unit 11 stores the Various operations described in the present invention can be performed based on data stored in the unit.

In addition, the user device includes a smart phone, portable terminal, mobile terminal, personal digital assistant (PDA), and portable multimedia player (PMP) terminal having a communication function. , Personal computer, notebook computer, slate PC (Slate PC), tablet PC (Tablet PC), may include various terminals such as ultrabook (ultrabook), the communication network is widely known various wired and wireless communication methods Can be applied.

Meanwhile, the application unit 11 may register a post including an image on the account page as the review, and the SNS server 100 interlocks with the shopping mall server 200 to register the user's account. Reviews registered on the page can be automatically registered on the product page, which is a product-related web page related to the review.

That is, the application unit 11 generates review information including a product-related image such as an image of the wearing state (or a state of using the product) of the purchased product or the image of the purchased product, and the user device ( 10) can be transmitted to the SNS server 100, and the SNS server 100 receives the review information from the user device 10 in which the application unit 11 is configured and registers the review information on the user's account page. When the review information is transmitted to the shopping mall server 200, the shopping mall server 200 automatically registers the review information corresponding to the review information on a product page that is a web page corresponding to the purchased product when receiving the review information. The review information of the user may be provided to other users who access the product page.

Accordingly, in the present invention, when a user registers a review corresponding to a post on the account page of the SNS server 100 through the linkage of the SNS server 100 and the shopping mall server 200, a web page related to the purchase product automatically related to the review By supporting the above reviews to be registered on the website, various product-related information can be shared with different users through SNS, and at the same time, it is supported to check the reviews in the shopping mall, making it easy for other users to evaluate products for purchase of purchased products. You can apply to make it happen.

On the other hand, in the past, when a buyer writes a review of a purchased product in an online shopping mall, the point is provided so that the point can be used for product discount, thereby inducing the user to actively write reviews. Due to the provision of one-time points, the purpose is focused on registering reviews for acquiring points rather than evaluating products, which lowers the reliability of product reviews, and points paid when writing reviews are insignificant, making it difficult to induce buyers to actively write reviews.

In addition, if the buyer writes and registers a review including an image, if the other user who viewed the review likes a product different from the product corresponding to the review among the plurality of products displayed in the image included in the review, they can be purchased separately. A cumbersome process of searching for shopping mall related websites is required.

Therefore, the present invention is a reward to the buyer who registered the review whenever a plurality of other users purchase the product purchased by the purchaser by referring to the review when registering a review on the purchase product of the purchaser (user) through the account page of SNS. In addition, it is possible to induce buyers to actively participate in review writing by paying a message, and at the same time, based on the image included in the review, other users can easily access the product page related to various products corresponding to the review so that other users can purchase the product. It provides convenience of product purchase by supporting it.

Detailed embodiments of the present invention will be described with reference to the drawings below based on the above-described configuration.

2 to 6 are diagrams illustrating operations for generating and sharing reviews of a social networking service system for generating and sharing shopping reviews according to an embodiment of the present invention.

First, as shown in FIG. 2, the shopping mall server 200 provides a shopping mall-related web site, and can provide a shopping mall-related web page included in the web site to a user device 10 connected to the web site. have.

Accordingly, the shopping mall server 200 receives product purchase-related information from the user device 10 connected to the shopping mall-related web page, and generates purchase details information on the product details purchased by the user when purchasing the product, The member DB 220 may match and store the user's member information.

In this case, the purchase detail information may include product information for each product purchased by the user, and purchase detail information corresponding to the user stored in the member DB 220 may be continuously updated each time the user purchases the product.

For example, the shopping mall server 200 may add product information on a product to be purchased when a user purchases a product and payment information made by the user in connection with the product to be purchased, to the purchase detail information corresponding to the user.

In addition, the application unit 11 configured in the user device 10 accesses the web page of the shopping mall server 200 and provides information for purchasing a product selected by the user to the shopping mall server 200 as described above. Thus, the purchase process can be made.

Meanwhile, the application unit 11 may access the SNS server 100, access a user-related account page stored in the SNS server 100, and register a post through the account page.

At this time, when receiving a user input for writing (inputting) a review on the account page based on a user input of the user device 10, the application unit 11 stores a review on the purchased product purchased in the shopping mall. An interface for writing in the form of a post on a page can be displayed through the display of the user device 10, and purchase detail request information for requesting purchase details for the user's purchased product upon receiving the user input for writing the review. May be transmitted to the SNS server 100.

In addition, the SNS server 100 accesses the member DB 220 of the shopping mall server 200 based on the purchase detail request information received from the application unit 11 of the user device 10, and connects to the user. Corresponding member information may be identified, and purchase detail information of the user may be extracted from the member information and transmitted to the user device 10.

At this time, the SNS server 100 may search the member DB 220 based on the user's account information included in the purchase details request information, and identify the user's member information corresponding to the account information, The member information may include account information related to the user's SNS server 100.

In addition, the SNS server 100 transmits the purchase details request information to the shopping mall server 200, and the shopping mall server 200 requests the purchase details from the member DB 220 based on the purchase details request information. Based on the user identification information included in the information, purchase history information including product information for each of the one or more purchased products purchased by the user may be extracted from the member DB 220 and then provided to the SNS server 100. , The SNS server 100 may transmit purchase detail information received in response to the purchase detail request information from the shopping mall server 200 to the application unit 11 of the user device 10.

Meanwhile, as shown in FIGS. 3 and 4, the application unit 11 of the user device 10 transfers the purchase detail information received from the SNS server 100 through the interface to a preset area of the interface. As an example, as illustrated, product information for each product that the user has purchased to date may be displayed in the area based on purchase history information.

In this case, the product information included in the purchase detail information may include various information such as a product name, price, a product page-related access address, and purchase quantity.

In addition, the application unit 11 is based on the user input through the user device 10, through the interface, reviews information including an image of a state in which the user wears the selected product or an image of the purchased product. Can be created.

In this case, the review information may include various contents such as video or text in addition to the image, and the image may be an image stored in the user device 10.

In addition, the application unit 11 interlocks with the camera unit configured in the user device 10 to generate an image included in the late information through the interface and register (display) it in the interface, and based on the image It is also possible to generate the review information.

In addition, the application unit 11 may transmit the purchase detail request information to the SNS server 100 when registering the image in the interface.

In addition, the application unit 11 generates a tag corresponding to the selected product based on product information included in the purchase detail information for each selected product selected from the purchase detail information when writing a review in the interface, and A tag can be inserted and displayed in the image registered in the interface.

In this case, the application unit 11 identifies an access address of a product page corresponding to each of one or more selected products based on product information for each selected product included in the purchase detail information, and links the access address to the tag. Link information can be created and inserted into the tag.

Accordingly, the application unit 11 may generate a tag including link information including an access address of the product page for each selected product and display (insert) it on an image displayed on the interface.

In addition, the application unit 11 may position and display a tag displayed on the image through the interface based on a user input through the user device 10 in a product-related area corresponding to the tag in the image. In this way, a tag for each selected product may be moved from the image to a product-related area corresponding to the tag and displayed in the corresponding area.

In this case, the application unit 11 selects each of a plurality of different products corresponding to the image from the purchase history information based on the user input when a plurality of different product-related regions exist in the image, and the A tag may be generated corresponding to each of a plurality of products selected from the purchase detail information, and a plurality of different tags generated accordingly may be displayed on the image.

Through this, the application unit 11 may place a tag in a product area of each product in an image displaying a plurality of different products.

In this case, the tag may include information such as a product name and price according to product information, and the application unit 11 may provide other users to identify a product displayed in the image by referring to the tag.

Thereafter, the application unit 11 may generate review information including an image into which the tag is inserted when the review is completed based on the user input and transmit the generated review information to the SNS server 100.

Meanwhile, the SNS server 100 may register the review information on the account page of the user when receiving the review information from the application unit 11 of the user device 10 in correspondence with the account page of the user, Through this, product-related information can be shared with other users who access the user's account page through the corresponding review information.

In addition, the SNS server 100 may transmit the corresponding review information to the shopping mall server 200 when the review information is registered on an account page.

Accordingly, the shopping mall server 200 may identify a product page based on a tag included in the review information, and register the review information in correspondence to the product page.

Through this, the shopping mall server 200 may provide the review information to another user's device 10a of another user who accesses a product page corresponding to the user's purchase product, through which the other user reviews the user's review. You can support the purchase of products by reference.

In this case, the application unit 11 having the same configuration as the application unit 11 configured in the user device 10 may be configured in the other user device 10a.

In addition, the shopping mall server 200 identifies product pages corresponding to each of a plurality of tags based on a plurality of tags included in the review information, and registers the review information for each product page corresponding to each of the plurality of tags. I can.

Through this, the shopping mall server 200 may automatically simultaneously register the review information on each of a plurality of product pages associated with a plurality of products displayed in an image included in the review information.

Through this, the shopping mall server 200 automatically collects from the SNS server reviews information registered on the account pages corresponding to each of the plurality of different users of the SNS server 100 related to a specific product, and the collected reviews By automatically registering information on the product page for the specific product, other users who visit the product page of the specific product through review information of the specific user purchase the specific product in addition to the specific user on the product page of the specific product By providing product reviews for the specific product, it supports to easily obtain review information of various buyers for the specific product to facilitate product evaluation and purchase decisions. It is possible to support to increase product quality by providing support to identify problems with products based on user reviews.

As described above, the present invention improves user convenience for review registration by automatically registering all of the reviews on a product page associated with a plurality of different products when a user writes by integrating reviews for a plurality of products into one review. In addition, it is possible to support other users to easily determine whether to evaluate and purchase a product by referring to reviews associated with the product displayed in the image.

On the other hand, the present invention provides a reward to a user corresponding to the review information when purchasing a product by another user who has accessed the product page through a tag included in the review information registered on the user's account page. By allowing the user to receive a reward each time they purchase, it is possible to support the user to actively register a review, which will be described in detail with reference to FIG. 5.

As shown, the shopping mall server 200 accesses (visits) a user's account page and selects a tag included in the review information registered on the account page, and the shopping mall server ( The product page corresponding to the link information included in the tag selected by the other user device 10a may be transmitted to the other user device 10a connected to 200).

In addition, the shopping mall server 200 receives purchase information (or payment information) for product purchase of the product page from another user device 10a connected to the product page through the link information included in the tag, and the When purchasing a product by another user based on the purchase information, the access path of the other user device 10a is determined to identify the user's account page including the tag corresponding to the access path, and the member DB 220 User's member information corresponding to the user's account page can be identified.

Accordingly, the shopping mall server 200 may generate and pay a preset reward to the identified user in response to the purchase of the product of the other user device 10a, and accumulate the paid reward in the member information of the user. can do.

For example, the shopping mall server 200 is a script for generating access information whenever a browser running in the other user device 10a loads or unloads a web page of a shopping mall-related website Previous URL information, current URL information, page movement count information, search engine information, web page loading time, unloading time, web page access start time and connection end time, included in the tag Access log information including information on a referrer value when visiting a web page through link information may be received from the other user device 10a, and the other user device based on the access log information It is possible to identify the account page of a user who has provided a link for accessing the product page to the other user device 10a by identifying the access path of (10a).

Through this, the shopping mall server 200 determines whether another user who has accessed the product page corresponding to the review information purchases a product based on the link information of the tag included in the review information, and generates the reward when purchasing the product. It can be paid in response to the user who registered the review information.

In this case, the shopping mall server 200 may generate and pay a reward of a preset amount.

In addition, the reward may include points, coupons, etc. that can be used for discounting the payment amount when paying for a product purchase, and points can be used in the same way as cash or exchanged and refunded for cash. In addition, the points may be set in the same unit as cash.

Accordingly, when a product is sold through the user's review information, certain points are continuously accumulated for the user, and thus, the present invention can provide a considerable reward so that the user who wrote the review information can have profitability and business value.

According to the above configuration, the shopping mall server 200 rewards the user for each product purchase of a plurality of other users who purchase products by accessing the product-related product page through the product-related review information registered by the user on the account page of the SNS. By paying, it supports users to continuously receive rewards through one review, so that users can actively write reviews for products and induce them to share with multiple users through SNS. In order to actively attract other users, you can induce users to increase the quality of their reviews.

Through this, the present invention can increase the number of reviews registered for a product, as well as increase the quality of reviews at the same time, so that not only the buyer who purchases the product, but also the seller who sells the product accurately diagnoses the product through the reviews. By supporting this, it can support the manufacture of high quality products.

On the other hand, the present invention supports to link the review information of other users to the review information of the user, so that the user can receive rewards through the review information of other users, so that the user can receive more rewards. It can be supported, which will be described in detail with reference to FIG. 6.

As shown, the application unit 11 configured in the user device 10 accesses the account page of another user in which the review information of the other user is registered through the SNS server 100, and the account page of the other user You can receive the review information of other users registered in.

In addition, the application unit 11 includes selection information for one or more other user-specific review information selected to link to the user's review information according to a user input among the review information of other users registered on the account page of the other user. It can be transmitted to the SNS server 100.

Accordingly, the SNS server 100 generates, for each other user, review link information for a link connecting to the review information for one or more other users selected by the user based on the selection information, and displays the user's account page. It can be inserted into the included review information.

As an example, as shown, the SNS server 100 includes a review selected by the user on the account page of another user 1 to insert the review information of the user selected by the user from the user device 10 on the user's account page. Receive selection information for the review information 2 selected by the user on the account page of the information 1 and the other user 2, and the review information 1 and the review information corresponding to each of the review information 1 and the review information 2 based on the selection information Two reviews link information for linking any one of 2 may be generated, and the plurality of reviews link information may be inserted into the review information selected from the user's account page.

In addition, the SNS server 100 receives the modification request information for the modification request of the user’s review information, and in the process of modifying the user’s review information, the user’s review information for each other user’s review information When the review link information is inserted into the user's review information and the user's review information is modified, the user's account page may be updated by placing the user's review information at the top of the user's account page.

In addition, the SNS server 100 generates a thumbnail using the image included in the review information of the other user in response to the selection information, and a link for connecting the thumbnail to the review information of the other user By inserting, a thumbnail including a corresponding link may be generated as the later link information.

Accordingly, the shopping mall server 200 allows the other user device 10a corresponding to the other user 3 to access the account page of the other user 2 through the review link information inserted in the review information of the user included in the account page of the user. When a product is purchased by accessing the product page through the tag included in the review information 2 of the other user 2 after accessing the included review information 2, the user associated with the access path is identified by identifying the access route where the product purchase was made. And the account page of the other user 2 may be identified, and the reward may be divided and paid to the corresponding user and the other user 2 at a preset ratio.

In this case, when the other user device 10a corresponding to the other user 3 selects the review link information in which the review information of the other user 2 inserted in the review information of the user is linked, the SNS server 100 displays a separate pop-up window. Related information may be provided to the application unit 11 of the other user device 10a corresponding to the other user 3 so that the review information of the other user 2 is displayed on the user device 10, and corresponds to the other user 3 The application unit 11 of the other user device 10a displays the review information of the other user 2 in a pop-up window in response to the selection of the review link information, and a product page corresponding to the tag selected from the review information of the other user 2 You can also connect with

At this time, the application unit 11 provides selection information for inserting review link information for review information of a user or other user related to a product other than a product related to the product related to the review information in the review information of the user, and the SNS server 100 ), and the SNS server 100 may support registration (insertion) of review information related to various products in the review information of a user based on the selection information.

Through this, the present invention can provide a social networking service that supports users to actively register review information to share a variety of product-related information with other users, and by actively registering other users' reviews, By supporting various information sharing and allowing users to receive rewards in various ways, it is possible to greatly increase the utilization rate of shopping malls, and at the same time, greatly increase the reliability of products sold in shopping malls through sharing various reviews. .

Meanwhile, in addition to the above-described configuration, the shopping mall server 200 collects a plurality of different user-specific review information including a tag corresponding to product information of a specific product from the SNS server 100 or corresponds to the specific product. A plurality of different reviews of the user including the tag may be collected.

In addition, the shopping mall server 200 may collect product information corresponding to each of the plurality of tags from the product DB 210 based on a plurality of tags included in the collected plurality of reviews, and the collected product information and After analyzing the seasonal preference of the specific product based on the creation date included in the review information, or by analyzing the user's preference for the specific product, analysis information is generated, and then the user device 10 or the seller device of a preset seller Can provide.

In addition, the shopping mall server 200 may identify a tag corresponding to a product other than the specific product from the review information including a tag corresponding to the specific product, and extract product identification information from the identified tag, Product information may be extracted and then collected by searching the product DB 210 based on the product identification information.

Through this, the shopping mall server 200 collects product information for each product other than the specific product based on a plurality of review information collected in connection with the specific product, and stores a plurality of product information collected in connection with the specific product. Based on the user's matching with the specific product, it is possible to identify a product that users mainly wear to analyze the degree of matching with the specific product, and generate analysis information according to this and provide it to the user device 10 or the seller device. have.

Accordingly, the shopping mall server 200 may recommend a style to a user based on the analysis information or provide analysis information on a product having a high matching degree with a specific product to a seller.

FIG. 7 is interlocked with a shopping mall server 200 that provides a shopping mall-related website according to an embodiment of the present invention and stores purchase details information on the purchase details of the user generated according to the user’s product purchase, and corresponds to the user It is a flow chart of a social networking service method for generating and sharing reviews of shopping including an SNS server 100 providing an account page, which is a web page, and an application unit 11 configured in the user device 10.

As shown, first, the application unit 11 provides an interface for writing a review when writing a review through the account page (S1), and may request the purchase details information from the SNS server 100 ( S2).

In addition, the SNS server 100 requests the user's purchase details information from the shopping mall server 200 according to the request for purchase details information from the user device 10 (S3) and received from the shopping mall server 200. The purchase detail information may be transmitted to the user device 10 (S4, S5).

Next, the application unit 11 registers an image of the purchased product in the interface (S6), and product-specific products included in the purchase detail information based on the purchase detail information received from the SNS server 100 The product information selected by the user among the information is displayed through the interface as a tag displayable on the image, and the tag displayed on the image is displayed in the area corresponding to the product in the image according to the user input (S7, S8) After generating the late information (S9), it may be transmitted to the SNS server 100 (S10).

Thereafter, the SNS server 100 registers the review information on the account page of the user (S11), and when the tag is selected by the other user device 10 accessing the account page, a plurality of web sites included in the website Among pages, a product page corresponding to the tag may be accessed.

Various devices and components described herein may be implemented by hardware circuitry (eg, CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

The above contents may be modified and modified without departing from the essential characteristics of the present invention by those of ordinary skill in the technical field to which the present invention pertains. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain the technical idea, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be interpreted as being included in the scope of the present invention.

11: application unit 100: SNS server
200: shopping mall server

Claims (4)

Social networking using a shopping mall server having a member database storing member information including purchase history information and a product database storing product information, a social network server interworking with the shopping mall server, and a user terminal subscribed to the social network server as a member As a method,
When a posting including an image of wearing or using one or more products is created on the user account page of the social network server through the interface of the user terminal, the social network server requests the shopping mall server to request purchase details of the user of the social network server. Receiving information and providing it to a user terminal;
When one or more products included in the provided purchase detail information are selected through the interface of the user terminal, and one or more locations corresponding to the selected product among the image areas of the post are designated, the social network server positions each product of the designated image. Inserting a tag that allows access to a product page when selected to, registering as a post, and revealing it to other users;
Transmitting, by the social network server, the post to a shopping mall server to register the post as review information on each product page corresponding to one or more tags inserted into the post;
If the social network server receives a post including a tag, if the post of the corresponding user for the product corresponding to the tag is different, repeatedly transmitting the post information to the shopping mall server as review information;
The social network server provides other user posts according to other user account visits to the user terminal, and according to the user's selection, the image included in the posts containing the tags of other users in the form of thumbnails as part of the posts inside the posts containing the user's tags. In addition to the product according to the tag-inserted image in the user post by inserting link information that can be moved to the post containing the tag of another user while including it, information on other products based on a plurality of thumbnails related to the product is determined according to the user's selection and provided visually at a time. Step to do;
The shopping mall server provides a reward to the user when a visitor accesses a product page corresponding to the inserted tag through the tag-containing post registered on the user account page and purchases are made, and other user posts inserted by the visitor in the form of the thumbnail After confirming, when a purchase is made by accessing a product page through a tag inserted therein, distributing and providing a reward to the user and other users; And
The shopping mall server collects a plurality of other product information related to the specific product from the post-based review information including a tag corresponding to a specific product based on a tag for another product further included in the corresponding post, A social networking service method for generating and sharing shopping reviews comprising the step of identifying a product that is mainly worn or used by matching the product, analyzing the matching degree, and providing the analysis result or style recommendation information to a user terminal.
The method of claim 1,
The shopping mall server comprises the step of generating seasonal preferences for products based on product information corresponding to each of the plurality of tags and the date of posting the posting from a plurality of posts including a plurality of tags received from the social network server. Social networking service method for creating and sharing shopping reviews. delete delete

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